5 Most Common Challenges Faced By eCommerce Businesses Today

Published on: 19 November 2017 Last Updated on: 17 June 2021

Over the years, a lot has changed in eCommerce due to the continuous development of technology. Competition is tough between online-based businesses and eCommerce sites that’s why they really have to fight a hard battle to gain customers.

E-commerce giants including Amazon and eBay make it even more difficult for start-ups to flourish. But this is not always the case, even small online-based businesses can become successful online. It all begins with understanding the difficulties they may face along the run.

5 Most Common Challenges Faced By eCommerce Businesses Today

If you are considering an online business, check out these five common challenges the eCommerce business faces today.

1. Right Products are not being prioritized

Setting up an eCommerce site is fast and easy and you can run your business in a matter of days. But of course, you have to take into consideration your inventory of products and also your consumer’s needs.

To do this, you can go beyond product personalization. Learn and study purchasing trends and provide your customers better options. You can even offer a wide selection of complementary products along with personalized messages. Entice your buyers with upcoming sales or coupons that will make them interested in buying more products from your store.

2. Digital Sales Platforms are disregarded

Most e-commerce sites focus on driving traffic sales through their main websites and not tapping into other platforms. When discussing digital platforms, this means using mobile phones, tablets, and apps. Not taking advantage of other digital platforms could affect their sales and visibility.

Using digital platforms contribute to more than 70% of eCommerce total sales.Explore other digital platforms to generate more sales. If you are already utilizing these platforms, opt for more enhancements like personalized mobile apps or faster loading speed.

3. Quality Check is not always being done

E-commerce websites unite different vendors offering assorted products to consumers worldwide. Buyers purchases products online and the website deals with all the issues.

Quality checks end up noticeably essential for non-branded products like those which are custom- made. To ensure quality products, make sure to check different manufacturing stages and also it’s better to work with reputable sellers.

4. There is not enough Payment Options

It doesn’t make a difference whether an eCommerce site works locally or all around the globe.Each eCommerce site should offer various payment options. Incorporating different e-wallets to the site is important.

It helps the business gain more additional income. Nowadays, most consumers choose the COD (Cash on Delivery) method as a mode of payment. This option could be impractical but providing wide selections of payment methods can increase cash flow.

5. Poor Customer Sales Support

When the buyer receives their purchased products, the selling process doesn’t end there. Truth is, it begins right when a customer signs onto an eCommerce site. Then it continues even after the purchaser gets the item they have obtained.

Almost 50% of online consumers need access to customer support before, during and after buying a product. Personalized support may not be possible to offer in all instances however a good way to deal with queries is providing detailed FAQs and good customer support channels.

Conclusion

Numerous e-commerce businesses invest a lot of time building up a perfect catalog which leaves them insufficient time to confront previously mentioned challenges. To perform well in your online eCommerce business, you have to have access to some punchout solutions that can make your job easier and smoother. You have to take professional services from industry experts to make sure all the technical aspects of your website done properly.

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Brand Ambassador Application – How to Find a Brand Ambassador

Having a brand ambassador who will represent your brand and company goes a long way in increasing sales and goodwill among the people. They are able to win the hearts of people due to their influence and the trust which has been placed in them. Knowing that you need an ambassador is one thing, finding one is another matter on its own. With the competitive nature of the industry, many companies require these influencers. Hence, you must employ certain methods to find these talented individuals. In this article, we will discuss one of the main ways to find a corporate ambassador. And to ensure that you exhaust every means available, we will also discuss 5 other ways to find these influencers. 1. Brand Ambassador Application Form: This is a major method that firms employ when seeking a representative. Your company’s brand ambassador program can be promoted using this method. All you need to do is publish the brand ambassador application and wait for interested ambassadors to contact you. The application form or the form’s link can be sent via targeted emails, pages on your organization’s website, post-sales messaging, etc. The ambassador application form should contain questions that query the potential influencers why they purchased your product or patronized your service and the reasons they adore your products. Furthermore, ask them if they would like to share those products consistently with their network. From the answers you get, you ought to be able to determine if the customer is fit to be your company’s representative. An interesting thing about this method of finding ambassadors is that only truly interested people will fill the form. Include a website application once you are done with your section to further streamline the top candidates. Tip: An NPS survey can be used to ask the kinds of questions contained in your application form. 2. Informal Application: This is informal in the sense that it doesn’t carry an official format. It is more or less like a referral platform that invites almost everyone to be brand representatives. Customers who join do so using a basic form published on the company’s website. After signing up, a link or code is sent to them. This code can then be shared with their network. When anyone employs the link to buy a product, the ambassador will receive an incentive. While this is informal, there is still a need for you to contact your customers personally to inform them of the ambassador program. An informal application can be sent to every customer so that they can join. Then, the top customers or those that do well in the informal program can be invited to join the formal program. The only difference is that the formal ambassadors should receive more incentives than those who belong to the informal program. 3. Search on Social Media: This is the simplest way to find influencers; however, it requires your time investment. Start with individuals that have posted about your company or brand if you know any. If you don’t know anyone like that, then you need to go through the process of searching. Run a search using your brand name or hashtags. But bear in mind that not everyone who makes use of your hashtag is suitable to be your brand influencer. Visit https://blog.hootsuite.com/how-to-use-hashtags/ to learn how to use hashtags. 4. Use Software Programs: There are some software programs you can use to help you get the best brand ambassador. This is advantageous as it saves you precious time and stress from manual searching. These programs reveal individuals that are mentioning your brand and company. They can also filter through these mentions to make the process easier. Once you find a potential ambassador, some software programs can aid you in reaching out to them. 5. Use Customer Data: This is dependent on whether you have collated customer data over time. So, you can sieve through your previous data to find out who has been loyal to your brand. You must select only loyal customers as they would be eager to promote your brand since they’ve used your products. Click here to learn more about customer data. 6. Ambassador Marketing Platforms: Since the number of influencers has been rising, many of these individuals have created platforms where they can interact and also be easily reached by brands. So, you can make use of such platforms and just go through the list of influencers there and make your pick. You can use filters to streamline your choice of what you are looking for. Conclusion: After you get your ambassadors, establish a rapport with them. Then make sure you follow their social media accounts and like and comment on their posts. You can also share their posts that will be impactful to your followers. Which of these methods will you employ? Or have you employed any of them in the past? Feel free to let us know… Read Also: How to Market a Small Business in a Big City Influencer Marketing Tool to Move from Local to Global Market 5 Steps to Building an Influencer Marketing Campaign

Using Digital Signage to Improve Your Business

Digital signage is making a huge impact in the business world today. From outdoor LED neon signs to indoor menu boards, the digital signage industry is changing the way companies connect with customers. Businesses that utilize digital signs are able to engage with their audiences in more meaningful and memorable ways. Having digital led signage shows you are innovative, ahead of the curve, and interested in connecting with millennial customers. It invites your guests to fully immerse themselves in the interactive experience with your brand. The best part is that digital signs are versatile—there are multiple ways to use them to your company’s advantage, and how you incorporate them will largely depend on your brand identity. Let’s examine a few ways that businesses are using custom LED signs to improve the way they interact with customers. Using Digital Signage to Improve Your Business: 1. Digital Menu Boards: If your business utilizes a menu of items for purchase or consumption, a digital menu board could be a valuable addition. Digital menu boards use LED sign technology to dazzle your customers with bright, gorgeous colors and vivid images that pique their appetites. They are easy to update, making seasonal item rotations easy and cost-efficient. They also add a sense of freshness to a guest’s encounter with your brand. While printed menu boards remain static and immovable, digital menu boards allow constant refreshing of your space with minimal cost. What does the future hold? Some companies are exploring ways to customize users’ visits by adapting menu boards to their preferences and local or seasonal events in the area. Digital kiosks directly at the table are becoming more commonplace, allowing guests more control over their dining experience. Also, having a live screen during the ordering process can eliminate mistakes if guests notice their order isn't listed correctly. In the end, all of these things merge to enable you to run a more efficient business with happier, more satisfied customers. 2. Connect Via Social Media: Many businesses these days are using in-house digital displays to share what guests on social media channels are posting about them. This is a fantastic way to engage your audience, especially the younger demographic. Better yet, all of this is user-generated content, which takes the burden off you. It enhances the customer experience and really makes them feel like part of your brand. It also offers you free viral marketing as customers become excited about the possibility of seeing themselves on the board, and it gives them a chance to see what other people are saying about your brand in real-time. Read also: Social Media Marketing Role In Technology To encourage participation, make sure you include a call-to-action that will flash on the screen, inviting users to share their thoughts. You could even add an incentive, such as the chance to win a free treat in a random drawing. People love to win, and they’re more invested in businesses when they feel like they’re an integral part of the brand. 3. The Various Uses of Digital Displays: Interactive Digital signage offers a valuable way to convey information in a variety of places. It can be used to transmit valuable information or health and safety notices. Companies can use them internally to motivate employees by showcasing company values or exciting news about business successes. Movie theaters use them to show their constantly updating array of showtimes. And they can help save lives. Healthcare facilities use them to assist patients, both with wayfinding signs and with digital displays in rooms and hallways that provide relevant information about their visit. The point is that anyone can find ways to integrate digital signs and displays into their market; it's just a matter of figuring out how they can best benefit your brand. However, your business can use digital signage, simply having it is the first step toward future innovation. A study by local business marketer Yodle shows that while consumers prefer supporting local brands, they also expect them to be digitally-savvy. And what better way to set yourself apart than being at the forefront of the digital revolution? Read Also: How Continuous Improvement Can Benefit Your Business 5 Intelligent Sources To Boost Business Strategies All Over The World Why Email Marketing Is The BEST Digital Marketing Outreach In Singapore Start-Up Business Management: How To Reduce Risk And Guarantee Success

How to Select a New Shopping Center Site

If the next goal of your retail construction business is to build a shopping center at a strategic location, the first key step is to find the right site where it’s economically, geographically and environmentally viable to build a shopping mall. The planning and construction of a shopping center are way different from that of local markets or of store clusters. The selection of land itself is a lengthy process, from shortlisting possible locations to getting government approvals to begin construction. The location, the scale of the project and the size of the shopping mall are key determinants in the site selection process. Moreover, when a developer chooses a site for a shopping mall, it must be a place that will receive high footfall, will have ample parking space, should be convenient to visit and should house the brands that can pull traffic. A shopping center is, therefore, a full package that doesn’t just offer products that people would like to purchase, but also an ambiance that will make the experience comfortable, hassle-free and weatherproof for visitors. If you’re an investor, developer or builder scouting locations to build a new shopping center, here are a few key factors that should guide your decision. Base your decision on stringent selection criteria : Building a new shopping center is a big investment and should get you maximum ROI in record time. However, reality often differs widely from projections made during the planning phase. Therefore, site selection for a shopping mall must be done after taking into account several key parameters such as accessibility, availability of local transport, road infrastructure around the location, traffic around the site, size and construction-readiness of the site, and scope of expansion. Other key factors that should drive your site selection research are the topography of the area, the shape of the land, and survey-backed data regarding potential footfall and present and future competition. Lastly, the catchment area should be studied in-depth to understand the demographics and spending habits of the population expected to be your future customers. Be prepared to face the challenges in site selection : Sometimes, finding a site for a new retail project takes only a few weeks, and at other times the process may stretch into months. The key challenges faced by builders and developers in finding an ideal location include land acquisition cost (land near the city center or in prime locations tends to be way more expensive than in other areas); availability of land for commercial projects near densely populated areas; getting the required environmental clearances and government approvals; and, lastly, the public infrastructure around the site. A site that meets only some of these selection challenges may not be worth pursuing, as the success of a shopping center will depend on the footfall it attracts, which itself depends on several factors. So shopping plaza location should be finalized only if it will give its investors and retailers a handsome return on investment. Use technology to find the best sites : The most successful global retail chains rely on technology to help them find suitable locations for opening new stores worldwide. Using massive amounts of big data and cutting-edge mapping systems, companies are using technology to find profitable sites across the world. Expansion and investment decisions are increasingly being taken based on location- and demographics-based data provided by specialty software programs and applications. If so far you’ve relied on physical research to scout locations for retail projects along with limited use of technology, it’s time to go all out into the fantastic realm of big data and digital mapping software to build your next retail success story. Contact a digital map provider, such as promap.co.uk to get a detailed map of the town or district or street you’ve shortlisted as an ideal site for your next retail construction project. The various types of digital mapping services available with Promap offer invaluable and in-depth information that is employed by developers and architects for site identification, risk analysis, feasibility, planning application, and environmental and geological analysis of a location before proceeding to the planning and design phases. Lastly, market research is a key aspect of retail construction as it helps developers derive accurate projections in terms of present and long-term viability of the project. Once the site is selected, a detailed demand/supply study must be carried out, taking into account the lifestyle and spending power of the catchment area. This will help you determine which retail businesses are more likely to drive traffic to the shopping center. Read Also : Top Tips For Making Business Purchases Explore Some Interesting Marketing Trends For Your Business In 2018 Relocating Your Business To Downtown Toronto? Read This First 6 Things You Should Know Before Starting A Business The Business Networking Benefits Of Co-Working Spaces

5 Most Common Challenges Faced By eCommerce Businesses Today

5 Most Common Challenges Faced By eCommerce Businesses Today

1. Right Products are not being prioritized

2. Digital Sales Platforms are disregarded

3. Quality Check is not always being done

4. There is not enough Payment Options

5. Poor Customer Sales Support

Conclusion

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Brand Ambassador Application – How to Find a Brand Ambassador

Using Digital Signage to Improve Your Business

How to Select a New Shopping Center Site

5 Most Common Challenges Faced By eCommerce Businesses Today

5 Most Common Challenges Faced By eCommerce Businesses Today

1. Right Products are not being prioritized

2. Digital Sales Platforms are disregarded

3. Quality Check is not always being done

4. There is not enough Payment Options

5. Poor Customer Sales Support

Conclusion

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Best Office Design Trends for 2018

5 Ways To Reduce The Packaging Cost In Your Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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