5 Most Common Challenges Faced By eCommerce Businesses Today

Published on: 19 November 2017 Last Updated on: 17 June 2021

Over the years, a lot has changed in eCommerce due to the continuous development of technology. Competition is tough between online-based businesses and eCommerce sites that’s why they really have to fight a hard battle to gain customers.

E-commerce giants including Amazon and eBay make it even more difficult for start-ups to flourish. But this is not always the case, even small online-based businesses can become successful online. It all begins with understanding the difficulties they may face along the run.

5 Most Common Challenges Faced By eCommerce Businesses Today

If you are considering an online business, check out these five common challenges the eCommerce business faces today.

1. Right Products are not being prioritized

Setting up an eCommerce site is fast and easy and you can run your business in a matter of days. But of course, you have to take into consideration your inventory of products and also your consumer’s needs.

To do this, you can go beyond product personalization. Learn and study purchasing trends and provide your customers better options. You can even offer a wide selection of complementary products along with personalized messages. Entice your buyers with upcoming sales or coupons that will make them interested in buying more products from your store.

2. Digital Sales Platforms are disregarded

Most e-commerce sites focus on driving traffic sales through their main websites and not tapping into other platforms. When discussing digital platforms, this means using mobile phones, tablets, and apps. Not taking advantage of other digital platforms could affect their sales and visibility.

Using digital platforms contribute to more than 70% of eCommerce total sales.Explore other digital platforms to generate more sales. If you are already utilizing these platforms, opt for more enhancements like personalized mobile apps or faster loading speed.

3. Quality Check is not always being done

E-commerce websites unite different vendors offering assorted products to consumers worldwide. Buyers purchases products online and the website deals with all the issues.

Quality checks end up noticeably essential for non-branded products like those which are custom- made. To ensure quality products, make sure to check different manufacturing stages and also it’s better to work with reputable sellers.

4. There is not enough Payment Options

It doesn’t make a difference whether an eCommerce site works locally or all around the globe.Each eCommerce site should offer various payment options. Incorporating different e-wallets to the site is important.

It helps the business gain more additional income. Nowadays, most consumers choose the COD (Cash on Delivery) method as a mode of payment. This option could be impractical but providing wide selections of payment methods can increase cash flow.

5. Poor Customer Sales Support

When the buyer receives their purchased products, the selling process doesn’t end there. Truth is, it begins right when a customer signs onto an eCommerce site. Then it continues even after the purchaser gets the item they have obtained.

Almost 50% of online consumers need access to customer support before, during and after buying a product. Personalized support may not be possible to offer in all instances however a good way to deal with queries is providing detailed FAQs and good customer support channels.

Conclusion

Numerous e-commerce businesses invest a lot of time building up a perfect catalog which leaves them insufficient time to confront previously mentioned challenges. To perform well in your online eCommerce business, you have to have access to some punchout solutions that can make your job easier and smoother. You have to take professional services from industry experts to make sure all the technical aspects of your website done properly.

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How to Master Social Media for Businesses & Entrepreneurs

The general approach to social media marketing has been a broad topic, and different experts have made their contribution towards this issue. Entrepreneurs are among those who have been immersed in social media marketing with good levels of success, and many upcoming businesses would like to learn how to capitalize on social media for business. To benefit from social media, you have to master how it runs and the benefits it could have for your business. Here are some ideas on how to master social media for entrepreneurs and businesses. Be Committed to Social Media: To understand how social media operates and some of the opportunities that entrepreneurs could exploit, it’s essential to commit to social media. Like different forms of marketing, social media could pose a challenge because it’s not easy to grow the audience and increase engagement. Too often, brands give up their social media to companies to manage their social media daily postings, and this has revealed that the lack of expertise in social media management should not prevent you from excelling because you can find experts to work within social media management. Listen to Customers: Some businesses focus only on promotion instead of addressing the concerns that are raised by customers. A perfect social media strategy should focus on listening to what customers are saying, not always promoting to them. Social media should be a way to get social and engage with your audience to create a bond that would lead to conversions in the future. Marketing right away could interfere with the process and make it challenging to get people to trust your business. Focus on Select Networks: Not every social media platform out there is going to give you results while building an audience for your business. Just choose two or three that are likely to provide the best results and put all effort into promoting the business on those. Experiment with Video Marketing: Content is the cornerstone of marketing, and with this, you have to be creative. There are many ways you can reach your target audience including through sharing images and with written text. However, the video is quickly gaining traction as a way to address audiences. Come up with good video content and distribute it across different social media platforms. Check the pages of your competitors to see the videos they are making to find ideas you could replicate. Boost Content at a Targeted Audience: You don’t need to be an expert to be successful in social media marketing. There are many tools available that you could use that will help you to reach the right people. Boost content using the paid advertising solutions available to reach your targeted audience. It will help you achieve your goal faster than when doing it manually. Every business is on social media, and as an entrepreneur, you should try also to make a step to get your business more visible. With more than 3 billion people using different social media platforms today, it’s easy to market your business and reach the right audience. What you need is to master social media to know how to target your ads and content. Read More: How to Start Business Like Swiggy? Using Social Media to Promote Start-Up Businesses. 5 Steps on How to Market Your Business Using Social Media.

A Step-by-Step Guide To Starting Your Soap E-Commerce Business

If you are thinking of starting a soap e-commerce business, congratulations! You are entering an exciting and growing industry. But before diving in head-first, there are some important things you need to know. From understanding your target market to creating appealing packaging, this guide will provide the essential information to successfully launch your soap e-commerce business. We will also discuss building an attractive online store, managing inventory and shipping logistics, and providing exceptional customer service. Whether you are just starting out or looking to grow your existing operation, this guide is designed to help make the process as smooth as possible. Determine Your Niche: What Makes You Unique Among the important things you need to do, the first when starting your soap e-commerce business is to determine your niche. You must know what makes you unique and how to differentiate yourself from similar businesses. The first step in determining your niche is identifying what sets you apart. Consider what makes your products different from other soaps in the market. Perhaps it is an ingredient no one uses, or maybe it is a specific scent that people love. Whatever it may be, find something that makes you stand out and focus on it. Another way to determine your niche is by identifying your target customers. Develop Your Product Line: Ingredients and Packaging When creating your soap product line, it is important to consider the ingredients' quality. Some popular natural ingredients in soap-making include coconut oil, shea butter, and essential oils. In addition to the quality of ingredients used in your soap products, packaging is also an important factor to consider when developing your product line. Your custom soap boxes should look attractive and protect and preserve your soaps. Consider using eco-friendly options such as biodegradable or recyclable materials for packaging, as this will appeal more to environmentally conscious consumers. Build Your Online Store: Platforms and Design The first step in developing your online store is selecting a platform that best suits your needs. Famous e-commerce platforms such as WooCommerce, Shopify, and BigCommerce offer easy-to-use interfaces and integrations with payment gateways to help you get started quickly. Once you have selected your platform, the next step is designing your website. Your website should reflect the branding of your soap business and provide an intuitive user experience for customers. Consider using high-quality product images and clear descriptions to showcase your products effectively. Marketing Strategies: Social Media and Email Campaigns Starting your soap e-commerce business requires a solid marketing plan to reach and engage with potential customers successfully. Two key channels to focus on are social media and email campaigns. Social media platforms such as Instagram and Facebook provide a cost-effective way to showcase your products visually and connect with followers. Email campaigns can also be an effective tool in promoting sales and building customer loyalty. Fulfillment and Shipping: Logistics and Customer Service One critical aspect of the business that requires careful attention is fulfillment and shipping. Fulfillment refers to getting an order ready for shipment, while shipping involves delivering the order to the customer's doorstep. These two elements require an efficient logistics system that ensures timely delivery and excellent customer service. To achieve a seamless shipping process, you must establish reliable partnerships with trusted carriers who can offer competitive prices and deliver promptly. Read Also: How to grow your E-commerce Business 5 affordable e-commerce shopping carts for small business Best E-commerce Platforms for Your Box Subscription Business

The Benefits of Real-Time Monitoring of Goods

If you are manufacturing or supplying goods then you need to ensure that they remain in perfect condition from the time they are created until they are delivered safely to your customer’s home. This means you need to monitor your goods on every step of their journey, whether you’re producing them, storing them, or simply sending them to the end customer. In fact, there are several benefits to real-time monitoring of goods. Monitoring Goods: Monitoring means knowing where your products are. In a manufacturing sense, this means an inventory of all the different materials and the states of production. This allows you to keep track of the production process and ensure units are completed on time. It also ensures you’re aware of when the components need to be re-ordered. In a supplier setting real-time monitoring means knowing how many of each item you have and where they are, whether in the warehouse, on their way to you, or being dispatched to a customer. The Benefits Of Real-Time Monitoring: There are several benefits you should be aware of: Costs: Businesses need to minimize costs in order to make money. Real-time monitoring ensures that all products are recorded; there is no danger of them being ‘lost’; which directly affects your bottom line. It will also help you to establish the right stockage level, allowing you to supply customer needs without having too many funds tied up in stock. Damage: One of the biggest risks when holding and shipping products is damage. Damaged items cost companies thousands of dollars every year, that’s why you need a good product liability policy. Storing them in your warehouse is one thing, the risks are controllable and the stock is visible. But, what about when it’s in transit? That’s where an impact indicator is useful. This will tell you and your customer whether the product has been mishandled during transit, potentially saving you the cost of replacing it. Reputation: Perhaps the biggest benefit of real-time monitoring is your reputation. In the modern digital age, most customers will leave a review of your product and the service. It can take a long time to build enough favorable reviews that other customers will choose your product first. Unfortunately, just a few bad reviews can undo this hard work very quickly. Besides, you must also know about boxed packaged goods. Real-time monitoring allows you to confirm the customer has received the items and they know if there is an issue whether it is with you or the delivery service. All you need to do to gain a good review is respond quickly and fairly if a fault is discovered, even if the issue is with the delivery service. Your intervention will speed up the process, creating a happy customer and a positive review. This will lead to more customers as they will be impressed by how you helped your customer resolve the issue. In short, your real-time monitoring will help you to build your customer base and increase your profits, that has to be a good thing. Read Also: Tips For Building Relationships With Senior Managers Why Every Business Holder Should Start Using The Drip Marketing Campaign

5 Most Common Challenges Faced By eCommerce Businesses Today

5 Most Common Challenges Faced By eCommerce Businesses Today

1. Right Products are not being prioritized

2. Digital Sales Platforms are disregarded

3. Quality Check is not always being done

4. There is not enough Payment Options

5. Poor Customer Sales Support

Conclusion

Best Office Design Trends for 2018

5 Ways To Reduce The Packaging Cost In Your Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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5 Most Common Challenges Faced By eCommerce Businesses Today

5 Most Common Challenges Faced By eCommerce Businesses Today

1. Right Products are not being prioritized

2. Digital Sales Platforms are disregarded

3. Quality Check is not always being done

4. There is not enough Payment Options

5. Poor Customer Sales Support

Conclusion

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Best Office Design Trends for 2018

5 Ways To Reduce The Packaging Cost In Your Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related