How to Master Social Media for Businesses & Entrepreneurs

Published on: 20 June 2018 Last Updated on: 31 October 2024
Social Media

The general approach to social media marketing has been a broad topic, and different experts have made their contribution towards this issue. Entrepreneurs are among those who have been immersed in social media marketing with good levels of success, and many upcoming businesses would like to learn how to capitalize on social media for business. To benefit from social media, you have to master how it runs and the benefits it could have for your business.

Here are some ideas on how to master social media for entrepreneurs and businesses.

 

Be Committed to Social Media:

Social Media

To understand how social media operates and some of the opportunities that entrepreneurs could exploit, it’s essential to commit to social media. Like different forms of marketing, social media could pose a challenge because it’s not easy to grow the audience and increase engagement.

Too often, brands give up their social media to companies to manage their social media daily postings, and this has revealed that the lack of expertise in social media management should not prevent you from excelling because you can find experts to work within social media management.

Listen to Customers:

Some businesses focus only on promotion instead of addressing the concerns that are raised by customers. A perfect social media strategy should focus on listening to what customers are saying, not always promoting to them.

Social media should be a way to get social and engage with your audience to create a bond that would lead to conversions in the future. Marketing right away could interfere with the process and make it challenging to get people to trust your business.

Focus on Select Networks:

Not every social media platform out there is going to give you results while building an audience for your business. Just choose two or three that are likely to provide the best results and put all effort into promoting the business on those.

Experiment with Video Marketing:

Video Marketing

Content is the cornerstone of marketing, and with this, you have to be creative. There are many ways you can reach your target audience including through sharing images and with written text. However, the video is quickly gaining traction as a way to address audiences.

Come up with good video content and distribute it across different social media platforms. Check the pages of your competitors to see the videos they are making to find ideas you could replicate.

Boost Content at a Targeted Audience:

You don’t need to be an expert to be successful in social media marketing. There are many tools available that you could use that will help you to reach the right people. Boost content using the paid advertising solutions available to reach your targeted audience. It will help you achieve your goal faster than when doing it manually.

Every business is on social media, and as an entrepreneur, you should try also to make a step to get your business more visible. With more than 3 billion people using different social media platforms today, it’s easy to market your business and reach the right audience. What you need is to master social media to know how to target your ads and content.

 

Read More:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

serial entrepreneur

Top 10 Best Serial Entrepreneur Of All Time – 2024 Update

Most of us are accustomed to the term entrepreneur. But in case you do not know what is a serial entrepreneur is, let me define a serial entrepreneur for you. A serial entrepreneur is someone who has more than one business in their bucket. They start one business, and then if they fail, they start another one. Or, in some cases, they sell the existing business in a great deal and start another one.  What Are The Characteristics Of A Serial Entrepreneur Inc. Magazine says a strong sense of optimism and a high impact threshold characterizes successful entrepreneurs. These qualities are necessary due to the high risks that they take and the long hours of launching a small company when success seems to be a mirage in the desert. They also show strong self-reliance and a desire to stay innovative. They understand that money is not everything.  Entrepreneurs do not always have a guarantee of success when they open a chain of different businesses. Sometimes, just one business takes all of the focus of an entrepreneur. Top 10 Best Serial Entrepreneur Of All Time Here are the top 10 entrepreneurs of all time. Who never fails to amaze us with their new innovative business ideas. Here are the serial entrepreneur examples. 1. Anthony Mongeluzo At the age of 21, Anthony Mongeluzo started his first professional company from his parent’s house and took a step towards being a serial entrepreneur. And that is Pro Computer Services. He also had other companies when he was a teenager. He is also the CEO and President of an information technology firm in Marlton, N.J. After some time, PCS has gained regional as well as national recognition as one of the fastest-growing companies. With an annual revenue of $25 and 25 employees, PCS has offices in four states. Companies: PilotLight studios Pro Computer Services Dynamic Telecom Solutions 2. James Currier At the age of 6, James Currier started his entrepreneurial career as a worm seller, and now she is one of the best serial entrepreneurs. When he was in the 8th grade, he opened a store in his school cafeteria. By the time he graduated from Princeton University, he already had 18 little ventures in his bucket. Jiff Inc., which is well known for making HIPAA-compliant mobile software for the medical industry, is led by James Currier. He is not only the lead investor here but also the Executive Chairperson. He has also founded Palo Alto-based Ooga Labs. It helps to develop e-commerce and mobile startups along with medical software. Companies: Tickle Ooga Labs  Jiff Inc 3. Ellen Thompson Ellen Thompson has experience in starting and selling companies for more than 20 years. In 1993, Thompson founded a skill-testing firm named Know It All. In 2000, Kenexa Corp. had bought more than 300,000 shares. After she founded another company named 4 Walls, she is now the CEO of the company. This company is based near Philadelphia and helps apartment owners get customers via search engine marketing and social media. The list of serial entrepreneurs will be incomplete without this name. Companies: 4 Walls. Know It All. 4. Rod Drury This New Zealand serial entrepreneur has had a fascination with computer technology since his teenage years, and he has transformed this fascination into his career. He helped found the software company Glazier Systems. In 1999, it was sold for around $7 million. He was also the founder of AfterMail, which is an email intelligence concern. In 2006, the QSFT, or Quest Software, acquired AfterMail for $15 million. At present, Drury is the director of the New Zealand Stock Exchange, the director and founder of Pacific Fibre, and lastly, the Chief Executive Officer of an online accounting portal, Xero. Companies: Pacific Fibre. AfterMail. Glazier Systems. 5. Janet Kraus Janet Kraus is the senior lecturer at the Harvard Business School and has already started and sold 2 businesses. She is the co-founder of the concierge service company Circles. With her hard work, she developed the company with a revenue of $50 million. In 2007, she sold Circles to Sodexo. Just after that, she started leading Spire. This is a high-end social media business that is related to travel. In 2010, it was sold to Perfect Escapes. He is another serial entrepreneur who finds it fascinating to start new ventures. Companies: Spire. Circles. 6. Josh Kopelman The managing director of First Round Capital, Josh Kopelman, is very fond of forming and investing in Internet companies. It has already been around two decades since he is doing this. In 1992, the Infonautics Corporation came to the public in 1996. At that time, he was attending the Wharton School at the University of Pennsylvania. Three years later, in 1999, he started Half.com, which is an online store for used music and books. But just after one year, it was acquired by eBay. He has also invested in several startups, like mint.com and StumbleUpon. Companies: TurnTide. Half.com. Infonautics. 7. Harpal Sandhu Harpal Sandhu is the Chief Executive Officer and President of Integral Development Corporation. It is a  Sunnyvale, California-based company owned by this serial entrepreneur. It was 1993 when he was the co-founder of this company. This organization claims to be the only multi-sided trading network that works for foreign exchanges. Earlier, Sandhu was the president and founder of Infinity Financial Technology. In 1998, the software company SunGard Data Systems acquired Infinity Financial Technology. Companies: Integral Development Corporation Infinity Financial technology 8. Gerard Ferro It has already been more than two decades since Gerard Ferro has been setting up and running technology and health businesses. He is also the co-founder and CEO of a prescription discount business, Free For All, which is based in Marlton. Gerer Ferro also cofounded a pharmacy benefits management concern, SUNRx. He was also the chairperson and CEO of the organization. Under his leadership, this company was able to gather a revenue of $49 million in its first five years. During the late 1980s, he was also the co-founder and CEO of Simacre. Companies: SUNRx. Simcare. Free For All. 9. Oprah Winfrey Oprah Winfrey is another shining star in the sky of serial entrepreneurs. When she was in high school, he started his career in the broadcasting industry. The media empire and her group of businesses across magazine publishing, radio, and television have made her a billionaire. As per Forbes, her estimated net worth was $2.8 billion in 2018, and she is the wealthiest woman in show business. In 2011, she launched OWN or Oprah Winfrey Network. The official website of OWN claims that 70% of homes in the United States have OWN. Companies: Oprah Winfrey Network. Harpo Productions. 10. Richard Branson In 1970, when Sir Richard Branson was around 20 years old, he started a mail-order record business. After that, it was time for a record shop in London. Within a couple of years, he built a studio, where “Tubular Bells,” an instrumental by Mike Oldfield. His Virgin Group now has around 200 companies in more than 30 different countries. Branson is also famous for promoting various social causes using celebrity power and his wealth. Being a prolific blogger, he also has written a book, which is published with the name “Screw Business as Usual.”  Companies: Virgin group. 11. Elon Musk Any list of entrepreneurs is incomplete without Elon Musk. He is the billionaire mind behind Tesla CEO and the richest person alive as of 2023. Musk’s first try at business was a small start-up called Zip2. It was a searchable business directory, which is an online equivalent of Yellow Pages. Four years after the establishment of Zip2 in 1995, it was sold to Compaq Computers for $307 million.  Later, it was integrated into the AltaVista search engine. After the sale of Zip2, Musk moved on to build another company, x.com, which is an online payments app that was later known as PayPal. The company was sold to eBay for $1.5 billion. Highly by the success he invested in and founded SpaceX, Tesla Motors, and The Boring Company. In 2022, he bought the social media company Twitter and renamed it X. Companies: Virgin Group Conclusion They are those entrepreneurs who have never failed to come up with new ideas in case one fails or is acquired by others. They have a bucket full of new and innovative ideas to lead and build a successful career path. They are inspirations for this generation’s entrepreneurs who are willing to make their own identity. Learn More About: Mistakes Entrepreneurs Should Avoid When Using SMS Marketing Starting An Ecommerce Business: 9 Easy Tips For The New Entrepreneur 5 Ways College Prepares Young Adults To Become Successful Entrepreneurs

READ MOREDetails
Logistical Challenges

How to Overcome the Logistical Challenges of eCommerce?

If you want your online business to really take off in 2019, you’re going to need to plan ahead for the logistical challenges presented. There are numerous issues eCommerce companies face in terms of logistics; particularly as the business grows. So, if you want to overcome the challenges within the industry, here you’ll discover some of the best tips and advice you can follow. Ensure you’re providing the right delivery options: One challenge eCommerce businesses face today is the increase in delivery demand. This poses two potential problems. Firstly, it means your business needs to ensure its goods are delivered quickly and safely to its customers. Secondly, it means you need to be offering a variety of delivery options in order to keep customers happy. Customers today want a variety of delivery options available. This could include same day, next day and special delivery options. If you aren’t offering a variety of delivery methods, you could be missing out on a lot of potential business. Avoiding inventory issues: Inventory issues pose a major challenge for eCommerce. As online shopping continues to rise, it’s more important than ever before for retail companies to keep tabs on their stock levels. You’ll need to pay attention to both inventory location, as well as accuracy. Knowing where everything is located will improve efficiency within the warehouse, while also ensuring you don’t invest in a stock that you don’t actually need. Similarly, ensuring you have full visibility of your stock levels in real time will help you to prevent running out of stock and disappointing your customers. You can purchase inventory software which automatically tracks stock levels and shows where the stock is. This is definitely worth investing in if you want to improve your logistics in 2019. Providing a reliable delivery service: We mentioned earlier that there were two challenges with delivery in today’s eCommerce sector. One of which was ensuring your parcels arrive quickly and safely. There are hundreds of delivery companies to choose from these days and not all of them offer a good, reliable service. Therefore, you’re going to want to ensure you choose a courier service you can rely on. Take your time to compare the different couriers and see what their reputation is. You should be able to find plenty of online reviews to help you make the best decision. The above are just some of the main logistical challenge’s eCommerce businesses face today. As online shopping is expected to grow even further in 2019, getting on top of your logistics operations and ensuring they are as efficient as possible, is going to help ensure you keep up with demand. Read Also: Ways To Spice Up Your Online Shopping Of Apparels 5 Reasons To Use Magento For Your Next Ecommerce Website

READ MOREDetails
Webinars

Webinar Wonders: Choosing The Right Solutions For Impactful Webinars

In today's digital world, webinars have become powerful tools for businesses and individuals. With the ability to reach a global audience, webinars offer an efficient and impactful way to educate, engage, and influence audiences of all kinds. However, choosing the right webinar solutions that deliver exceptional results can take time and effort amidst the ever-growing number of available options. Whether you are a seasoned professional or just starting your webinar journey, this comprehensive guide aims to equip you with valuable insights on making informed decisions that will leave a lasting impact on your target audience. Evaluating Webinar Platforms When evaluating webinar platforms, there are several key factors to consider. First and foremost, assessing the platform's user interface and ease of use is essential. A professional and intuitive interface ensures that presenters and attendees can navigate the webinar smoothly without technical difficulties. Look for features such as customizable layouts, easy access to recordings, and interactive tools like polls or chat functions. Another crucial aspect to evaluate is the platform's scalability. Consider whether the platform can support your desired number of attendees, especially if you anticipate hosting large-scale webinars with hundreds or thousands of participants. Furthermore, assess whether the platform has robust security measures, such as password protection or encryption, to safeguard sensitive information shared during the webinar. Remember to assess the technical capabilities of each platform. Look for features like HD video streaming quality, screen sharing options, integration with other software applications (such as CRM systems), and compatibility across different devices and operating systems. Considering all these factors will help ensure that you select a webinar platform that meets your specific needs while delivering impactful results. Enhancing Audience Engagement in Webinars Enhancing audience engagement in webinars is crucial to ensure that attendees remain attentive, interested, and actively participate throughout the session. One effective way to improve engagement is by incorporating interactive features such as polls, quizzes, and chats. These features allow audience members to interact with the presenter and other participants, fostering a sense of community and making the webinar more dynamic. Another critical factor in enhancing audience engagement is choosing a webinar platform that enables seamless integration with social media platforms. This allows attendees to share their experiences and key takeaways from the webinar on their social media channels, generating buzz and extending the event's reach beyond its initial audience. Utilizing storytelling techniques can significantly enhance audience engagement in webinars. Presenters who can effectively weave stories into their presentations capture attention and create an emotional connection with their audience. By presenting information in a narrative format rather than simply listing facts or statistics, presenters can make content more relatable and memorable for attendees. Measuring the Success of Your Webinars Attendance rate is a fundamental metric that measures the number of registrants who attended the webinar. A high attendance rate indicates a strong interest in the topic and suggests that your promotional efforts were effective. It also provides insight into how well you have reached your target audience. Engagement level is another critical metric to measure webinar success. This includes tracking audience participation through polls, surveys, and chat functionality. Higher engagement levels indicate that attendees found the content valuable and actively participated in the discussion. Conversion rate evaluates how successful a webinar was in achieving its intended goal - generating leads or driving sales. One can determine if the desired outcomes were achieved by tracking conversions from registrations or downloads to actual actions taken by attendees after the webinar (such as purchasing a product or signing up for further information). Read Also: Unlocking Success: Business Management Diploma Best Practices Strategies To Implement To Reduce Risk When Trading Forex Everything You Need To Know About YouTube Live In 2023

READ MOREDetails