5 Ways Construction Businesses Can Gain New Clients

Published on: 18 August 2018 Last Updated on: 21 June 2021
Construction Businesses

Construction companies have historically gotten new clients primarily through referrals. However, sometimes referrals are not enough – but unfortunately, companies cannot expect customers to magically appear on their doorstep.

Luckily, there are other creative ways that contractors can boost their clientele. If your business is struggling to engage new clients, then consider the following tips to reach more potential customers and increase your profits.

1. Introduce Yourself to the Neighborhood :

When working on a project don’t be afraid to introduce yourself to the residents of the neighboring houses. Showing concern for the wellbeing and satisfaction of the whole neighborhood lets everyone know that you run a caring organization. If those neighbors ever need any services in the future they will remember the personal interactions that they had with your company.

Additionally, if any neighbors need work done immediately you could offer them a neighbor discount. You will save money on transportation by working on two projects near each other so that the discount will not hurt your profits.

2. Educate the Public :

Organize meetings with members of the public to teach them about construction techniques or anything related to your field that you have expertise in. Investing in the education of the general public increases your profile. It also helps your business for the public to see you as an expert in your line of work.

You do not need to try to specifically market your business. When they have questions or concerns in the future about construction projects they will come to you for advice and possibly to even do the job. You could potentially partner with a local restaurant to provide food to engage with the public even further.

3. Follow-Up with Your Current Clients :

Offer to be of service to your past and current clients. See how the project you did for them is holding up. Offer to make touch-ups. Keeping up with connections you have made in the past will keep you in the forefront of your clients’ minds.

This will make your clients more likely to think of you again for future projects and to recommend you to anyone else they know who may need contracting help. This is a roundabout way to get referrals without directly asking for them.

4. Focus on Achieving Accreditations :

Accreditations can help build the prestige of your company; especially if you study for and gain a contractor’s license. The more you can show your clients that you are qualified and experienced the more likely they will be to employ your services.

Learning more things can never hurt you either. Getting more training can really help you to get ahead in business. You will be better able to serve your clients and your clients will easily be able to see that you have the qualifications to get the job done right. Additionally, it may be a good idea to send out press releases when you do receive an accolade to make sure that the public is aware of your recent achievement.

5. Attend Industry Events :

Attending industry events can help you to stay up to date with the latest trends in the construction industry. They also can help renew your motivation and interest in your field.

Being surrounded by like-minded individuals can help you to feed off their industry. Additionally, the right events can help to introduce you to people who can expand your business and help you to get in contact with new potential clients.

The construction industry needs to acquire new clients just like any other industry does. However, since many contractors spend a significant amount of time out in the field, they cannot spend as much time in the office or in prospecting meetings. They may need to employ some more creative tactics such as the ones above.

Hopefully, the techniques described above will help you and your business to come in contact with some new potential customers that will help your company to grow and prosper.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

CPQ Platform

How To Find the CPQ Platform for Your Brand

The small businesses that thrive are the ones that can meet their customers' needs while keeping their prices affordable. Due to the great advancements in technology, distributors can configure their products to the specific needs of their customers. Delivering customizable products is a great way to grow your business and your customer base, but you have to have the right tools to get the best out of your team and your products. Manufacturers and other distributors that develop complex products utilize CPQ software to configure their products to their customers' specifications. With the right CPQ tool, you can enhance your deliverables and offer fully customized products, but not all CPQ platforms are the same. Continue reading to learn how to find the right CPQ software for your company. Outsource your procurement needs to a specialist: Running a company doesn't afford business owners much time to gain in-depth knowledge about different products and services they need for their company. They may know that they need a particular service or product like CPQ software, but they have too many other things going on to learn about CPQ tools, which ones are for their industry, and which of those are the best. By outsourcing your procurement needs to a specialist, you get the benefit of having people who excel at finding the best products and services for your budget and needs. Your procurement specialist likely won't be an expert in CPQ solutions, but the important thing is they know how to find the best tools on the market and negotiate to get the best optimal price for their clients. A procurement specialist can do much more for you than find the right product configurator for your business, they can help you find all the products and services necessary for your brand to grow and flourish. You simply have to be willing to make the investment. Do some online research of your own: Even though you may not have time to dedicate to learning in-depth about CPQ solutions and can allow a procurement specialist to help coordinate your efforts, you should do some research of your own. You should want to know as much about any product as possible, and the internet is the quickest way to gain a layman's understanding of anything. Configure One CPQ is a product configurator that has a prominent online presence mainly because customers love it and can't stop talking about it. Furthermore, Configure One creates a lot of informational content that will help you learn about CPQ integration and other basic CPQ processes. Configurable products are the wave of the now and the future because once consumers get a taste of a great thing, they only want more. So that means finding the right CPQ solutions is essential to growing your brand. Do some opposition research: Sometimes the best way to learn more about your industry is to learn from your competitors. Doing opposition research allows you to learn what systems and tools your rivals use to deliver configurable products to their customers and see what consumers like. Believe it or not, your competitors might be more willing to divulge information to you than you'd expect. That doesn't mean they're going to hand over their proprietary secrets, but most entrepreneurs are down for a mutual exchange of information and ideas. As long as you're willing to share some trade intel as well, your relationship with your competitor could turn into a friendly rivalry. Finding the right CPQ solutions for your brand greatly increases your chances of growing your market share and profits. By hiring a procurement specialist, doing a little online research, and tapping your competitors for intel, you can attain the tools you need to grow your company. Read Also: 7 Ways To Communicate With Customers In A Better Way! Optimize Your Small Business Revenue by Taking These Steps Why Your Business Needs Call Center Tracking

READ MOREDetails
Digital Asset Management Solution

A Digital Asset Management Solution Overview

More businesses these days operate exclusively or mainly in the digital world. The digital frontier is the internet and the various software suites that companies use to access it. They might utilize cloud computing for the enhanced security that it offers. This also means that more companies have extensive and highly valuable digital assets. These businesses must frequently come up with safe yet innovative ways to manage them. We’ll talk about some digital asset management solution basics in the following article. In this article, we are going to speak with leading professionals from SPW Enterprises. They offer IT asset relocation in Malaysia to both big and small firms. They will help us shed some light on what are Digital Assets and why they need to be taken seriously in 2022. What Exactly Are Digital Assets? Before we get into the exact purpose of DAM, or digital asset management, you should understand what we mean when we use this particular term, “digital assets.” That’s kind of a catchall phrase that can include all sorts of things, but let’s run through what a company might mean when they use it. The most basic way to define the term is to say that digital assets are assets that come in a digital format. Digital simply means the asset in question appears in cyberspace. You cannot physically hold it in your hand. When a company uses the term “digital asset,” they also probably mean they have exclusive rights to it, and it is their sole prevenance. They would not use the word “asset” if that weren’t the case. Other companies or individuals cannot legally use it without permission or without paying a licensing fee. Digital assets might include slide decks, images, spreadsheets, files containing text, videos, photos, and so forth. Companies might have a tremendous amount of digital assets that are their intellectual property, or they might only have a few of them. That depends on how big the company is and what exactly it does. How Can You Manage Digital Assets? Now, let’s get into the digital asset management concept a little bit more. The reason the average company needs to produce digital assets is to help a customer. They must create the images, photos, text, etc., to help a customer or client through each buying journey phase. The “buying journey” is the route through which a company leads a client until they produce the finished product that the client wants. If the client wants to get to that end-stage where they’re happy with the deliverable, they must be part of this process through each development phase. It stands to reason that the digital assets a company creates for a client will include trade secrets of all kinds. The digital assets might feature new tech that the R and D department has produced. It could consist of images, crucial development data, lab test results, and more. If a company does not bother to get a digital asset management solution to handle all of that, they risk a data leak. Security is definitely one of the main reasons why businesses implement DAM systems. Convenience is another since a DAM system often adds structure and clarity when the client wants a project status update. What Specifically Can a DAM System Do? Different digital asset management systems have various functionalities. However, you can count on them to do a few basic things, regardless of the industry or project details. They can keep all the assets in a centralized location so both the developing company and the client can review them easily. They can look for a file based on its name, the copyright information, associated keywords, technical specifications, and its origin. If you’re one of these companies that are doing project development for clients, you’ll probably want a DAM system that allows you to find files quickly using advanced filters. If you’re in a vital project status meeting with a customer, they will expect no less. You’ll also want your DAM solution to ensure marketing and brand compliance. You might be in a field or you may represent clients who are in an area that has governing bodies which demand strict protocol adherence. You must comply with all licensing agreements because if you don’t, these governing bodies can levy heavy fines against you. You also want a DAM solution that speeds up the project’s time to market, assuming it’s a physical product the company that hired you is going to offer the public. The right digital asset management solution is one that helps you speed through the development process, so your client’s competitors don’t leave them in the dust. In short, companies that don’t utilize digital asset management solutions often find it hard to compete with ones that do. Read Also: A Guide to Choosing an Enterprise Document Management Solution How Can Master Data Management Help Your Business?

READ MOREDetails
Your Company

5 Tips For Increasing Efficiency In Your Company

Pay attention to being productive rather than busy. Adopting a set of procedures, such as budget and project tracking, can help you continually improve the effectiveness of your company project planning.  You can undoubtedly get a lot better over time if you adhere to them, practice frequently, and develop.  The project's ability to control and track finances can surely support a project within specified budget limits.  This piece of writing will signify how smart working tips and tricks at the workplace can cultivate productivity and efficiency in the company’s workflow. Work Efficiency| Significance How does work efficiency signify in Company’s performance? Well, when your employees are completing the proper jobs properly with at least the amount of time and effort wasted, they are being pretty efficient & this is called efficiency in your company's course of action. Adopting a mindset of budget and project tracking is a better strategy to maximize the company’s productivity and resources.  Working effectively allows for a greater volume of output with the least amount of resource input. However, by implying efficiency at work, saving both time and money is possible. It must be organized and aware of what has to be done to be effective. Efficiency-boosting strategies include dividing activities into smaller components, establishing deadlines, and employing checklists or using definite tracking software. Additionally, workplace elements like culture, governance, work satisfaction, education, processes, and training all have an impact on productivity and efficiency. Therefore, it is necessary to establish a methodical approach that will encourage employees to be productive, regard their work seriously, and refrain from viewing it as merely a hassle. Tips To Boost Company’s Working Efficiency If you would like to improve your company's work efficiencies, then these are the tips that you can follow and develop a good work culture. Define Definite Goals: The first tip is to make a clear-cut ambition and adhere to it. Therefore, setting goals is a crucial aspect of the project planning process that continues as your needs grow.  Goals that are precisely specified let the team concentrate on a single aim and give the project direction thus cultivating more profitability. Imply Time Track App: On the other hand, using a definite time-tracking app can give you a clear and quick view while doing budget and project tracking. Implying tracking software in your company’s course of action will harvest increased efficiency.  Whereas by tracking your company’s project, you may also assess the actual progress against anticipated outcomes plus you can spot any problem that also might and turn it more difficult to complete the project on time and within budget. On the other hand, if you use a budget-tracking app, you won't ever have the problem of running out of money. In addition, it will assist you in creating budgets so that you may establish spending goals and adhere to them to reach your financial objectives. However, the Time track app will assist you to get an overview of the company’s projects and financial status in a well-synchronized way. Get Your Team Updated: It's crucial to prepare early for changes in objectives because projects can encounter spikes and failures.  Relying on frequent, transparent communication regarding expectations, project scope, and suggested changes are necessary to keep the team informed. To improve and uphold effective communication between team members and leadership, think about creating a trust bond between employees & leadership.  For instance, your team should be prepared to adapt once the project starts if your project deadlines alter or you encounter any financial constraints. Develop Accountability Culture: The aforementioned tip concentrates on practical actions that foster a culture of trust inside your company. If gratitude and understanding make up the first half of trust, accountability makes up the second. However, implying an accountability approach leads to more productivity at work.  The problems that prevent employees from putting the concepts of time management and collaboration into practice are resolved with the aid of regular performance evaluation and communication. Therefore, if an employee is aware that her efforts are evaluated independently of those of others in her department, he will also be aware that office politics are pointless. Time Management: The ability to manage time well is crucial for boosting productivity levels. Employees will spend less time on useless activities and more time concentrating on critical tasks by using time management tools like time trackers. However, your company automated time management tools display the work team members are currently working on as well as the work they have finished in real-time. Additionally, the use of effective time management technologies will lessen or perhaps even completely eradicate time stealing. Crux: Well, project and budget tracking tasks might not be simple. However, it would be wise to choose the definite tracking software and implement it once you are aware of your company's and your personnel's needs and expectations.  Make a list of your requirements and start using the right time-tracking app if you want to take your company's working efficiency to the next level. Wrapping It Up: These are the tips that you can follow and develop your company. The company is not only built up with profits but there are also many more things that can help you to grow. Such as good administrative control and good work ethics. What are you thinking? Are we missing out on any of the points? Let us know your opinion through the comment sections. Additional: Why Correctly Valuing Your Business Is Essential 8 Tips To Increase Your Cash Flow In Your Business Complex Supply Chains Network and Business Complexity How Business Owners Can Protect Themselves if Their Business Fails

READ MOREDetails