5 Ways Construction Businesses Can Gain New Clients

Published on: 18 August 2018 Last Updated on: 21 June 2021

Construction companies have historically gotten new clients primarily through referrals. However, sometimes referrals are not enough – but unfortunately, companies cannot expect customers to magically appear on their doorstep.

Luckily, there are other creative ways that contractors can boost their clientele. If your business is struggling to engage new clients, then consider the following tips to reach more potential customers and increase your profits.

1. Introduce Yourself to the Neighborhood :

When working on a project don’t be afraid to introduce yourself to the residents of the neighboring houses. Showing concern for the wellbeing and satisfaction of the whole neighborhood lets everyone know that you run a caring organization. If those neighbors ever need any services in the future they will remember the personal interactions that they had with your company.

Additionally, if any neighbors need work done immediately you could offer them a neighbor discount. You will save money on transportation by working on two projects near each other so that the discount will not hurt your profits.

2. Educate the Public :

Organize meetings with members of the public to teach them about construction techniques or anything related to your field that you have expertise in. Investing in the education of the general public increases your profile. It also helps your business for the public to see you as an expert in your line of work.

You do not need to try to specifically market your business. When they have questions or concerns in the future about construction projects they will come to you for advice and possibly to even do the job. You could potentially partner with a local restaurant to provide food to engage with the public even further.

3. Follow-Up with Your Current Clients :

Offer to be of service to your past and current clients. See how the project you did for them is holding up. Offer to make touch-ups. Keeping up with connections you have made in the past will keep you in the forefront of your clients’ minds.

This will make your clients more likely to think of you again for future projects and to recommend you to anyone else they know who may need contracting help. This is a roundabout way to get referrals without directly asking for them.

4. Focus on Achieving Accreditations :

Accreditations can help build the prestige of your company; especially if you study for and gain a contractor’s license. The more you can show your clients that you are qualified and experienced the more likely they will be to employ your services.

Learning more things can never hurt you either. Getting more training can really help you to get ahead in business. You will be better able to serve your clients and your clients will easily be able to see that you have the qualifications to get the job done right. Additionally, it may be a good idea to send out press releases when you do receive an accolade to make sure that the public is aware of your recent achievement.

5. Attend Industry Events :

Attending industry events can help you to stay up to date with the latest trends in the construction industry. They also can help renew your motivation and interest in your field.

Being surrounded by like-minded individuals can help you to feed off their industry. Additionally, the right events can help to introduce you to people who can expand your business and help you to get in contact with new potential clients.

The construction industry needs to acquire new clients just like any other industry does. However, since many contractors spend a significant amount of time out in the field, they cannot spend as much time in the office or in prospecting meetings. They may need to employ some more creative tactics such as the ones above.

Hopefully, the techniques described above will help you and your business to come in contact with some new potential customers that will help your company to grow and prosper.

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Why Your Business Should Care About Social Responsibility

You’ve got enough to worry about trying to make your business a success without having to worry about saving the world as well, right? Wrong. Research shows that incorporating socially responsible policies into your business model can help your business to thrive. From inspiring customer loyalty to attracting investment, social responsibility has huge business benefits. Plus, you can’t beat that warm, fuzzy feeling you get from doing your bit to help the world. In our modern digital society - where consumers have access to both company records and the fast-moving social media grapevine – social responsibility matters more than ever before. Not only do many consumers prefer to buy from ethical companies, they often insist on it. And this demand is going nowhere. Brands need to embrace social responsibility and put it at the heart of their business to have any chance of earning the kind of reputation today’s consumers want. Read on to find out exactly why your business should care about social responsibility. What are the benefits? Making social responsibility a key part of your corporate citizenship policy can have far-reaching effects for your business. Commit to better environmental practices and you’re likely to cut costs as you reduce your waste and save on energy bills. Devote time to helping a charity and you’ll create no end of positive press and PR opportunities. The list goes on and on. Other top benefits include: Better marketing and brand recognition More credibility and customer loyalty More satisfied employees (and that makes for increased productivity) Facilitation of innovation and development through collaboration Increased sales and a boost in profits More opportunities to secure external investment Easier regulatory relationships with local authorities and the law A great reputation and business longevity The chance to leave a meaningful legacy and inspire the next generation How can my business be more socially responsibility? When creating your corporate social responsibility policy, you need to start by identifying the values that are important to your business. Think about your purpose and what you believe in. You should also think about what means the most to your customers. Your policy should cover a range of issues from the environment to charitable donations and, crucially, include an implementation and reporting plan. You could have the best policy in the world but if you don’t carry it out, it’s meaningless. You’ll find loads of useful information on the GRI website. They empower businesses around the world to create socially responsible and sustainable business models. Key policy areas to consider include: Charitable giving Social responsibility often involves working to support a charity or worthy cause. Ideally, you should choose a cause that aligns well with your business and that your stakeholders and employees will be enthusiastic about. Take shoe brand, TOMS. Their One for One campaign helps provide shoes to people in need. For every pair of shoes purchased, they donate a pair – over 75 million at the last count. A great example of a charitable cause that has meaningful synergy with a brand. Collaborative brand partnerships Putting competition aside and partnering up with another brand to work collaboratively can have a huge impact. By sharing resources and expertise, partnered brands can achieve far more than they would alone. And all sides stand to gain when the collaboration has charitable aims. The pre-competitive partnership between luxury online retailer Yoox and fashion brand We Are Handsome is a prime example. Their Yoox Loves the Reef project sees them team up to produce and sell an exclusive line of swimwear and activewear to support the conservation work of the Great Barrier Reef Foundation. Carbon emissions In the face of climate change, more and more businesses are looking to play their part and reduce their carbon footprint. Brands like L’Oréal have even committed to going fully carbon neutral and the hope for the future is that other businesses will follow suit. Begin by identifying your carbon emissions and then look at ways of reducing them. This could include boosting the energy efficiency of your operations, reducing travel miles in your supply chain, investing in sustainable packaging, and offsetting unavoidable emissions. A wide range of brands from IKEA to Unilever are collaborating to fight climate change in the We Mean Business coalition. Human rights Socially responsible businesses should, at the very least, make sure that no part of their supply chain uses unethical labor practices, wherever that might be in the world. On top of that, the most socially conscious brands take active steps to improve the lives of their workers. Sourcing Fair Trade goods, investing in sustainable solutions for local communities, and treating workers fairly and with respect are of vital importance to consumers nowadays. And they’re willing to pay more to shop from a brand with great human rights credentials. M&S are one brand leading the way here, with a range of projects designed to ensure they have a positive impact on human rights and wellbeing. The M&S Global Community Programme aims to help one million people from their supply chain communities build livelihoods and conserve the environment over the next seven years. Read More : Influencer Marketing Tool To Move From Local To Global Market Top 4 Reasons To Outsource White Label PPC For Your Business How To Choose Best VOIP For Small Business 5 Marketing Tips To Help Grow Your Business On Instagram Investing In Machinery For A More Productive Business

Tags in E-Commerce: This Is Why They Are Important

Twenty-some years ago, there were no tags. The Internet was in its infancy, digital transactions and interactions a pipe dream and Big Data was still actually little. Today, though, tags reign as multi-purpose tools to manage your online content and much, much more. Tags essentially are a means of defining and differentiating data. Used in a marketing/advertising context, they collect information about visitors to, say, an e-commerce website, and how they behave, sending it back to the originating platform for further analysis and action. More generally, tags are an important way to structure the content for usability and SEO. Think header tags, which separate sections of content on a website and establish visual hierarchies. As marketer Aleh Barysevich writes in Business 2 Community, that’s important for calculating your page rank. For bloggers, he adds, blog post tags can help organize posts within a content management system and are less important for SEO than for semantic optimization. But it’s e-commerce where marketers have become creative with tags and their functionality. It’s tags that enable a brand to “follow” consumers with messaging once a site has been visited or an ad clicked on. And as today’s twist on e-commerce of peer-to-peer selling or social marketplaces grows in importance, tags are keeping pace. Patrick Mackaronis, the founder of Brabble, notes that the “marketplace” function on social platforms like Facebook (and Brabble, too, for that matter) represents an environment for transactions that is transparent, easy and frictionless. As a result, he adds, that’s turned the global online classified market into a big business, now at the $100 billion marks, but poised to shoot past $1 trillion in the not too distant future. “It’s also driven the need for a new type of tag, one that meets the needs of the individual seller versus the brand’s marketing and advertising teams,” Pat Mackaronis notes. Macaroni’ Brabble has responded to the need by patenting what they have branded *Star Tags. These tags are in many ways more versatile than standard tag technology, he says. They are designed to facilitate how a seller showcases products being sold in social marketplaces and how they’re purchased, through programmable links embedded into the digital content. Mackaronis says: “*Star Tags stay native to a post, and can be shared infinitely across the social web as well as with eCommerce platforms.” *Star Tags perform like tags on e-commerce sites, tracking data behind each transaction – like amounts of money being spent on particular types of products. They give social sellers the same kind of power as big brands to understand their buyers and target them more effectively. With the input of Logica, the leading tech firm with which Brabble has partnered, the *Star Tags technology will be built out. Mackaronis is expecting the two organizations to use the technology as a basis for future direct partnerships and revenue programs with companies that want to make their online sales and marketing campaigns work harder – and more effectively. Read Also : 5 Affordable E-Commerce Shopping Carts For Small Business 8 Key SEO Strategies For E-Commerce Websites Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer

How to Overcome the Logistical Challenges of eCommerce?

If you want your online business to really take off in 2019, you’re going to need to plan ahead for the logistical challenges presented. There are numerous issues eCommerce companies face in terms of logistics; particularly as the business grows. So, if you want to overcome the challenges within the industry, here you’ll discover some of the best tips and advice you can follow. Ensure you’re providing the right delivery options: One challenge eCommerce businesses face today is the increase in delivery demand. This poses two potential problems. Firstly, it means your business needs to ensure its goods are delivered quickly and safely to its customers. Secondly, it means you need to be offering a variety of delivery options in order to keep customers happy. Customers today want a variety of delivery options available. This could include same day, next day and special delivery options. If you aren’t offering a variety of delivery methods, you could be missing out on a lot of potential business. Avoiding inventory issues: Inventory issues pose a major challenge for eCommerce. As online shopping continues to rise, it’s more important than ever before for retail companies to keep tabs on their stock levels. You’ll need to pay attention to both inventory location, as well as accuracy. Knowing where everything is located will improve efficiency within the warehouse, while also ensuring you don’t invest in a stock that you don’t actually need. Similarly, ensuring you have full visibility of your stock levels in real time will help you to prevent running out of stock and disappointing your customers. You can purchase inventory software which automatically tracks stock levels and shows where the stock is. This is definitely worth investing in if you want to improve your logistics in 2019. Providing a reliable delivery service: We mentioned earlier that there were two challenges with delivery in today’s eCommerce sector. One of which was ensuring your parcels arrive quickly and safely. There are hundreds of delivery companies to choose from these days and not all of them offer a good, reliable service. Therefore, you’re going to want to ensure you choose a courier service you can rely on. Take your time to compare the different couriers and see what their reputation is. You should be able to find plenty of online reviews to help you make the best decision. The above are just some of the main logistical challenge’s eCommerce businesses face today. As online shopping is expected to grow even further in 2019, getting on top of your logistics operations and ensuring they are as efficient as possible, is going to help ensure you keep up with demand. Read Also: Ways To Spice Up Your Online Shopping Of Apparels 5 Reasons To Use Magento For Your Next Ecommerce Website

5 Ways Construction Businesses Can Gain New Clients

1. Introduce Yourself to the Neighborhood :

2. Educate the Public :

3. Follow-Up with Your Current Clients :

4. Focus on Achieving Accreditations :

5. Attend Industry Events :

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Why Your Business Should Care About Social Responsibility

Tags in E-Commerce: This Is Why They Are Important

How to Overcome the Logistical Challenges of eCommerce?

5 Ways Construction Businesses Can Gain New Clients

1. Introduce Yourself to the Neighborhood :

2. Educate the Public :

3. Follow-Up with Your Current Clients :

4. Focus on Achieving Accreditations :

5. Attend Industry Events :

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How to Select a New Shopping Center Site

How to do bookkeeping in Malta minus complications

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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