Published on: 06 December 2018
Last Updated on: 14 December 2021
It’s common for those who start out with a basic stock portfolio to decide to grow it at some point. Perhaps you’ve already started to see the sort of returns that have been recorded on the Dow Jones or other stock markets over the last few years, or maybe you’ve recently had a pay rise and want to increase the amount of sector coverage and dividend income you will have during your retirement. Whatever your reasons might be for improving the size of your stock portfolio you will need to think carefully about how you go about it. This article will suggest some of the ways in which you can develop your stock market investments.
Different Ways You Can Boost The Stock Portfolio
There are multiple ways you can boost the stock portfolio. You have to understand the ways to get the things done in the correct order.
Speak to a broker:
Traditionally, the only way to invest in stocks was to use a broker. And while the rest of this article will outline exactly why that’s not necessarily the case in the modern age, there’s definitely an argument to be made for using professional services in some cases. Brokers have solid market knowledge and are able to match you to the sort of risk profile and sector-specific stocks you’re looking for. Also, some investors prefer to use a broker for reasons of legitimacy and safety.
Look online:
The downside of investing via a broker is that it takes time – and it can be prohibitively expensive. There are lots of cost-effective Internet-based alternatives available when it comes to the resources you need to build a stock portfolio. A broker might be able to advise on the ideal time to open a stock market position, say, but this information is often also available by using a stock events calendar available from a reputable online provider.
Consider CFDs:
The rise in derivative products has led to the nature of many stock portfolios changing quite dramatically. Contracts for difference, or CFDs, are derivative products which track the underlying markets without actually giving you ownership of the stock in question. The main advantage of CFDs over traditional stocks is that they’re easier to access, and don’t require as much up-front time investment: accounts can be opened easily, and they’re not as scarce. So, if you’re looking to boost your portfolio quickly, CFDs might be the way to go. And it’s also easier to integrate leverage with these products, which can make margin trading simpler and more accessible than typical stocks and shares.
Growing a stock investment portfolio isn’t an easy task. It’s something that even the most seasoned investors still have to think carefully about before pressing ahead, and it’s also something that doesn’t come with any guarantees! But there are plenty of strategies you can use if this is something you want to do. Whether you choose to hire a broker, do some online research or move sideways into the world of derivatives, you can expand your exposure to the stock market in a number of different ways.
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Since cannabis for recreational use was legalized in 2018, many industry watchers have noted that the cannabis industry may well become a major driver of economic growth in the coming years.
With the global cannabis market estimated to be worth $31.4 billion by 2021, investment in all aspects of this industry has soared, with many financiers banking on a significant ROI if Canada becomes an international destination for cannabis tourism.
But not all of this investment is in cannabis production and sales. While the dispensaries popping up in cities across Canada are one of the most visible signs of the cannabis craze, sales are not the only driver of the cannabis economy. In fact, one of the most fruitful areas of investment has proved to be in the tech needed to sustain production in a responsible and streamlined way.
The Cannabis Act stipulates a strict regulatory regime in an effort to end the extensive cannabis black market that exists in Canada.
Central to this regulatory regime is the requirement that every cannabis plant has grown in Canada be tracked from “seed-to-sale” to guarantee that production stays within the mainstream economy.
Because seed-to-sale tracking requires producers to gather and report on vast quantities of information about their stock, many are turning to bespoke tech solutions made for the cannabis industry that help them stay compliant with regulations.
By far the most popular seed-to-sale platform in the country is Ample Organics, which already serves seventy percent of Canada’s licensed producers.
This platform provides the latest seed-to-sale software to help producers track and report the development of every single one of their plants, and because it uses an intuitive system based around barcodes and wireless scanners to provide immediate database updates. It also reduces the risk of human error and makes data gathering completely seamless.
This isn’t just useful when it comes time to provide reports — although Ample Organics software is designed specifically to help licensed producers stay compliant with Canada’s regulatory framework. It also makes quality control, harvesting, packaging, and sales easier as well. With Ample Organics, producers have access to a customized e-commerce site that facilitates inventory control and labeling, so customers always get exactly what they want.
In a brief time, they have been legal for consumption in Canada, recreational cannabis products have already proved to be a hot commodity. And as with all hot commodities, businesses that want to cash in need to be intelligent about how they invest. With such a highly regulated product, it is important for any new producer to make sure no shortcuts are taken, and that their operations are legally compliant at every stage of the production process.
Companies that want to take advantage of the exciting opportunities that exist in the cannabis industry should be sure to invest in the cannabis tech that will set them up for long-term success, and guarantee that their business model takes into account the requirements of Canadian law.
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The majority of retail businesses in the world are still dependent on extensive spreadsheets and excel when it comes to pricing strategies. Other than the fact that multiple spreadsheets can cause confusion and duplication, they bring down productivity.
This is why businesses are reinventing themselves and adopting technological innovations to improve businesses. One of the most successful tools that retail businesses are using in 2019 is ‘Pricing Tools’.
In this article, we will look at some major questions like-
What are Pricing Tools?
How can a pricing tool add advantage to your business?
How does the pricing tool help you automate different aspects of the price-fixing strategy?
What are the costs that you are going to incur when subscribing to a pricing tool?
What is a Pricing Tool?
A ‘Pricing Tool’ is a dynamic software, which helps businesses set up their pricing strategy in a dynamic manner. It helps in reducing duplication, accelerates the process in real-time and saves time, which can be efficiently used elsewhere.
If you look at a traditional business, you will find that fixing prices requires three or four people and extensive discussions. By using a pricing tool, you limit all the price related discussion to one workstation only. Modern businesses are adopting smart, automated and powerful pricing tools to improve sales, offer discounts in real-time and transform revenue goals.
An effective and useful pricing tool helps in streamlining the process. It also brings inefficiency into the process. For companies who want to adopt a strategic business plan for long-term growth and sustenance, a pricing tool becomes a necessity.
Advantages of using Pricing Tools:
The following are some of the major advantages of using a Pricing Tool for your retail business-
1. Saves Time that can be productively utilized elsewhere:
Real studies carried out by research agencies show that a good pricing tool saves up to 40 hours per week when it comes to determining to price. This reduction in time can be used to concentrate on some other aspects of improving the business.
2. Dynamic Price-Fixing at one go:
Most retailers fear days like ‘Black Friday’ rather than get excited about them. This is because they worry about fixing prices and attracting users. A pricing tool is very effective especially during holidays, festivals and special sales days. The dynamic pricing means that you need to concentrate just on sales and logistics and leave the pricing part to the tool.
3. Forecast sales and make accurate projections:
Most retailers make manual sales projections. However, there is scope for human error when doing this. A pricing tool through rigorous automation and analytics is able to accurately make sales projections and forecasts. This is an able ally when it comes to sales and marketing.
4. Integrate your ERP and Ecommerce on one Pricing Tool:
Most retail businesses are experimenting with Ecommerce aggressively. Retail businesses can also have other outlets and franchises. This means coordinating everything at one go. Fortunately, a pricing tool is able to integrate ecommerce and ERP in one single platform.
5. Improve sales and increase revenues:
Using an efficient, powerful and affordable pricing tool, which integrates three or four functions, is going to help you improve sales and drive up revenues. Bringing down the decision times, saving hours and eliminating errors is going to help you grow your business.
Can an Automated Pricing Tool Software help a Business effectively?
One of the major challenges, which any retail business faces, is tying loose ends. This means that there are so many verticals when it comes to sales and pricing that it becomes nearly impossible to streamline them all.
Until now, businesses were using traditional methods of working and fixing prices. They started using ERP but were unable to tie it to their other verticals like Ecommerce. Corrective measures that needed to be taken in case of an error delayed processes even further.
A pricing tool is able to blend five or six functionalities, all in one dashboard that can easily be monitored by one person alone. You can never imagine the asset value of something like a pricing tool. It aids businesses in a major way.
By helping, businesses fix projections, set goals and timelines it helps in giving unorganized retail businesses proper shape and character. This, in turn, improves productivity, decreases wastage and improves revenue figures.
Conclusion:
If you are looking to give your business a midlife boost, then you should definitely check out the best pricing tools on the market. Most software companies, which offer pricing tools, offer affordable plans and bundles that are negotiable.
Do let us know what you thought about the article in the comments section below. Do you really think pricing tools are an effective way to boost revenues for retail businesses?
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Email marketing is crucial in driving brand awareness and bringing quality leads to your website.
Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it's essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.
In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.
Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:
Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?
7 Most Common Email Marketing Mistakes
In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.
1. Not Personalizing The Email Campaigns
Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!
Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.
Here are essential arguments to help convince you of the benefits of personalization in marketing.
Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.
Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.
2. Penning Poor Subject Lines
No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.
So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.
Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.
As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience's attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!
3. Not Including ONE, Clear Call To Action
As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:
Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once
Remember, the CTA is the magic button that leads the readers into taking the desired action.
4. Not Looking Professional
The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:
Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language
Professional emails attract higher conversion rates and encourage readers to share your message.
5. Sending Emails from A Donotreply@domainname.com
Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.
Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.
6. Ignoring Mobile
According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.
To optimize your email marketing for mobile, follow these essential tips:
Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails
Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.
7. Wrong Links, Broken Links, Or No Links At All
Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.
Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.
Conclusion
We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.
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