Top 5 Customer Experience Podcasts

12 October 2020

We’re seeing increased digital penetration, rising competition for the same target audiences, and consumers with extremely high expectations. Right from the first time a consumer interacts with branded content on social media to the time they become a return customer, everything depends on customer experience.

Every vertical of your organization needs to build on the customer experience. From upskilling your customer to encouraging your team to listen to customer experience podcasts, businesses should be looking to learn and improve the ecosystem at every opportunity.

In this article, we are looking at the top five customer experience podcasts and how they can help brands. However, before we begin, let us look at how podcasts are redefining customer experience.

Customer Experience Podcasts: What are they?

In the past few years, many businesses have started to realize that for customers it’s all about the experience. Numerous other competitors are offering the same product or service at the same price points. Why then should consumers choose one over the other?

This is where brands need to evolve a highly productive customer experience process. A customer experience podcast (CX Podcast) is a great way to help brand personnel understand the ins and outs of creating a successful strategy.

These podcasts are hosted by brands that work on customer analytics software products. You can also find a lot of CX thought leaders and experts offer podcasts to help brands and aspiring professionals. Most of the content of these podcasts revolves around insights and inspirations to chart the perfect customer journeys.

In the following section, we spoke to industry leaders and multiple brands and created a list of the top 5 customer experience podcasts in the industry.

List of 5 Best Customer Experience Podcasts

1. SentiSum’s Podcast

SentiSum’s Podcast finds leaders in e-commerce, customer experience, and customer service and gets them to tell their stories. With an aim to unearth radically different ideas and to drive forward the customer experience space, the SentiSum podcast is a must-listen for CX leaders. SentiSum has been able to get together some of the brightest minds in the industry including Augie Ray from Gartner and Sean Mckee from Schuh. Their insights into how businesses need to be informed and take the appropriate decisions and steps are inspiring to say the least.

2. The Active Campaign Podcast

As you might know, Active Campaign is a leader in email marketing and sales automation among other things. Active Campaign’s podcasts offer real-time customer stories of their successful campaigns. While some insights are great, others look to push the brand name forcibly into the discourse. This tends to take away all the attention from learning and knowing about customer experience, to simply be just another promotion tool.

3. C-Space Podcast

C-Space CEO, Charles Trevail is one of the leading names in the CX podcast world. The success of the podcast is primarily due to the fact that it concentrates squarely on the consumer. The podcast talks about how consumers think about brands. This kind of reverse engineering of sorts helps brands understand consumers better. Routine interactions with business leaders, intelligentsia, and marketing studies create decent episodes.

4. (A) Podcast Series

One of the best things about (A) podcasts is its emphasis on new technology. The episodes on the podcast are routinely intertwined with new tech like Artificial Intelligence, Machine Learning, etc. The podcasts also show the influence of these in business areas like Chatbots, Content Marketing strategies, CRM, etc. While all this information is great to have, it can sometimes drift away from offering solutions to CX issues and problems.

5. Roger Dooley’s Brainfluence Podcast

Roger Dooley is a persuasion expert, who deals in complex neuroscience, brain-behavior, and psychology. This helps brands to understand CX from a biological and psychological standpoint. Roger Dooley frequently invites industry thought leaders and intertwines great discussions blending software, innovation, automation with human behavioral analysis. The podcasts are insightful, inspiring, and can help you understand human behavior.

The Final Word

There is a reason why brands like Coca-Cola, Nike, Apple, and others focus and invest billions of dollars in enriching customer experiences. They understand that giving the right experience to a customer can help in creating lifelong repeat ones.

This does not only help in contributing to repeat purchases (sales) but also puts out a great word about the brand. If you are a business looking to engage with CX on a greater level, you can start asking your team members to listen to the above-mentioned five podcasts.

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Lucia Patterson

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

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How to Design a Killer Business Card

Have you ever attended an important business meeting and you didn’t carry your business card to give out? Well, in this day and age, it’s important to carry with you some form of promotional material. Also, you want to put your best foot forward with the first chance you get. Here are some business card design tips to put you ahead of the game. Different Ways To Design A Killer Business Card For Your Business Awareness There are multiple ways you can use a killer business card for your business awareness. Some of them are as follows 1. Consider Your Audience: Your target market should always come first. Besides, they are the source of your business revenues. Without them, your business will close its doors. Among the questions you should ask yourself include: Who is your target audience? What will capture their attention? From the questions, you can see that they are customer-oriented. This means when coming up with the business card design, you should always have your consumer in mind. Otherwise, what’s the point? 2. The Text: The main aim of a business card is to market your services or products. Therefore, you need to relay the message as clearly as possible. With such limited space on the card, you need to be brief and straight to the point. You want to include contact details, the business logo and the message. Also, you want to position the text where the customer can see it. This means keeping the text far from the edges. The text should also be legible in order to convey the message without any error. You can also include a QR barcode on the card to link the card with various online platforms you’ve already set up. 3. The Colors and Overall Design: If you’re not tech savvy, you might want to get a pro-designer to put all your thoughts together in a creative design. One of the mistakes many people make is to use different colors from the company’s colors. This creates confusion on the consumer’s side. Therefore, maintain the company’s colors on the card. The company’s logo is also important to put a face to the company. For the logo, ensure you use high definition photos. Don’t go for pixelated images. 4. Focus on the Finish: This is where quality printing services come in hand. You might have the best design, but if the printing is done by an amateur, you risk looking like an amateur yourself. Apart from this, consider this: The thickness of the paper – Use a deluxe business card with a colored layer. It might be expensive, but you’ll get a professional look. What’s more, these cards are more durable. Also, when choosing a colored layer, keep in mind the company’s colors. The cut – Many people go for the rectangular cuts, but don’t you go for rounded corners? Rounded corners give your card character and uniqueness. Remember you’re in a competition and you have to get it right in everything lest you come in second. Embossing – Embossing your card introduces a 3D effect. This means it will raise certain areas of the design. Spot UV – This technique is used to varnish parts of the card to create a richer look on the card. Foil blocking – As the name suggests, this process involves placing foil on paper. This is done to logos and text, thus giving the card a metallic touch. Summary: Your business card is your marketing ambassador. It carries your brand to places you won’t get to. For this reason, it’s important to stay ahead of the competition by keeping tabs with the latest printing technology. Read Also: Top 8 Benefits Of Professional Business Cards Advance Copier: Printing Quality Business Cards On Your Own Computer

How Amazon Seller Extensions Support Business Profit

In the ever-evolving world of e-commerce, selling on Amazon has become an enticing opportunity for businesses looking to reach a vast and diverse customer base. To thrive in this competitive environment, sellers need more than just a product and a storefront; they require strategic tools and resources to boost their profitability. Amazon Seller Extensions have emerged as valuable assets in this quest, offering a range of functionalities that aid sellers in maintaining and enhancing their business profits. In this article, you will explore how such an amazon seller extension supports business profit on Amazon. 1. Enhanced Product Visibility One of the primary ways Amazon Seller Extensions contribute to profitability is by enhancing product visibility. These extensions often provide features that help sellers optimize their product listings, making them more discoverable to potential customers. Such increased visibility can lead to higher click-through rates and conversions, ultimately boosting sales and revenue. 2. Price Tracking And Optimization Competitive pricing is necessary for success on Amazon, and many seller extensions offer price tracking and optimization tools. These tools allow sellers to monitor competitors' prices and adjust their pricing strategies accordingly. By staying competitive, sellers can attract more buyers and maximize their profits. 3. Inventory Management Effective inventory management is critical to avoid overstocking or running out of stock, which can impact profitability. Amazon Seller Extensions often include inventory management features that help sellers track their stock levels, set reorder points, and manage their inventory efficiently. This prevents costly stockouts and reduces storage fees, contributing to increased profits. 4. Review And Feedback Management Customer reviews and feedback play a significant part in influencing purchasing decisions on Amazon. Seller extensions often provide tools to help sellers manage and respond to reviews and feedback. By maintaining a positive reputation and addressing customer concerns promptly, sellers can build trust with buyers and encourage repeat business, ultimately driving profits. 5. Marketing And Promotion Amazon offers various advertising and promotional opportunities to sellers, and seller extensions can assist in optimizing these efforts. Many extensions provide marketing features that help sellers create and manage advertising campaigns, target specific customer segments, and track campaign performance. Effective marketing can increase product visibility and drive more sales, positively impacting profits. 6. Sales Analytics And Reporting Data-driven decision-making is vital for business success, and Amazon Seller Extensions offers robust sales analytics and reporting capabilities. Sellers can access detailed insights into their sales performance, customer behavior, and profitability metrics. This data allows for informed adjustments to pricing, inventory, and marketing strategies, helping sellers maximize their profits. Conclusion Amazon Seller Extensions are valuable tools that support business profit on the platform in several ways. They enhance product visibility, enable competitive pricing, aid in inventory management, facilitate review and feedback management, optimize marketing and promotion efforts, and provide sales analytics and reporting. By leveraging these extensions, sellers can make data-driven decisions, increase their product's visibility, enhance their reputation, and ultimately boost their profitability on Amazon. In a competitive e-commerce landscape, where every advantage counts, an Amazon seller extension has become indispensable for sellers looking to maintain and grow their profits. As technology and Amazon's marketplace evolve, these extensions will likely play an even more significant part in helping businesses thrive on the platform. Sellers who embrace these tools and stay attuned to the ever-changing Amazon ecosystem are well-positioned to enjoy sustained profitability in the dynamic world of e-commerce. Read Also: How to grow your E-commerce Business 5 affordable e-commerce shopping carts for small business Best E-commerce Platforms for Your Box Subscription Business

How Does Creativity Help In Entrepreneurship?

Every entrepreneur and businessman needs some level of creativity. In practice, few people applaud entrepreneurs for their problem-solving innovation. Creativity is frequently regarded as a strength of individuals working in the fields of literature and design. The attitude and technical skills of an investor are no longer limited by creativity. Many individuals, on the other hand, connect creativity with a lack of constraint and feel that it might lead to anarchy. Leadership, on the other hand, is all about maintaining control and maintaining order. As a result, creative entrepreneurship is a great match. To manage a successful business, you no longer need number-crunching abilities and pragmatism. Over time, creativity has evolved into an important aspect of sound commercial judgment. Lack of inventiveness may easily lead to stagnation in your organization. Here are some of the reasons why entrepreneurs need to be creative: High overall success: It is a common fallacy that individuals just use intellect to attain their goals in life. Budding entrepreneurs, on the other hand, take the opportunity to explore that inventiveness is also important. Ironically, many educational institutions place a greater emphasis on intellect than on innovative thinking. It might be because academic knowledge can be measured, but creativity can be difficult to detect. However, the landscape is shifting, and businesses are seeing the value of drawing in creative talent. If you properly harness and cultivate creative employees' abilities, they may be a major breakthrough in your firm. Increase productivity: Creativity enables an entrepreneur to break away from the familiar and venture into unexplored territory in search of novel and effective alternatives. Entrepreneurs are given the required technical capabilities, including visual collaborative efforts frequently mistaken with teleconferencing, to assist their employees in discovering new solutions and suggestions. Exploit employee potential: If you don't encourage workplace innovation, you're undoubtedly only using a fraction of your employees' capabilities. However, businesses are becoming more aware of the vast pool of underutilized and dormant creative solutions. Taking use of all of these possibilities can lead to better financial strategies, more competitiveness, and faster decision-making. Creativity also allows a company to step forefront of the competition. Transcend boundaries: Entrepreneurs can make some of the most groundbreaking discoveries thanks to their creativity. As a result, it's critical to enable conflicts and blur to occur in order to move beyond the bounds imposed by specializations. It becomes simpler for an entrepreneur to gain new insights on a financial or operational challenge in this manner. Entrepreneurs can use creativity to integrate disparate elements and infer viable solutions from seemingly unconnected ideas. Encourage critical thinking: Creativity is gradually proving to be one of the most effective strategies to solve the difficulties that plague today's businesses. Problem-solving is most effective when it is combined with regulated and concentrated thought. Entrepreneurs can operate in one of two ways, divergent or convergent. Convergent thinking entails the in-depth examination and allows a business owner to determine the best practical answer to management or financial challenge. It enables business owners to access data from a variety of sources, including accounting software and computer systems. Divergent thinking, on the other hand, promotes innovation by allowing company owners to consider alternative approaches to the same situation. Although entrepreneurs may use both styles of thinking, divergent thinking guarantees that the optimal answer is found. In fact, it is at this point that an entrepreneur realizes the difference between innovation and invention. The term invention pertains to a creative, original notion, whereas innovation relates to a new and valuable idea. To be innovative, you must be creative and see things from a fresh perspective. It'll be easy to transform a notion into a reality this way. Read Also: Business Tips For Beginner Entrepreneurs 5 Strategic Ways To Automate Your Internal Business Workflows What To Think About When Making A Name For Your Business Lucrative Business Ideas to start Near Water Bodies

Top 5 Customer Experience Podcasts

Customer Experience Podcasts: What are they?