Never Launch An E-commerce Platform Without Testing – Here Is Why

Published on: 26 March 2021 Last Updated on: 22 November 2024

In simple words, without sounding too nerdy, let us try to look at what performance testing is.

Performance Testing is the process of rigorously testing all the tech and digital components of an E-commerce business. This includes the desktop version of the platform and mobile app testing. The key is to look at and analyze how the entire tech and digital ecosystem operates. Especially when exposed to real-world use.

Imagine hundreds of people using the E-commerce platform app at the same time. The questions that then arise are-

Is the server able to handle the heavy load of all the traffic using the mobile app at the same time?
Is there a lag or breakdown that any of the users are experiencing or is there a UI and UX compromise under stress?
What are some of the benchmarks and standards that one should use to judge speed and whether the platform is exposing some bottlenecks?

Performance Testing is more than just looking at loading page speeds. It seeks to test each aspect of the E-commerce platform and suggest the perfect optimization for the same.

Important Things To Consider During Performance Testing For E-commerce:

In this section, we request experts at QA Madness to help us. Specifically, to list some important things that should be considered during performance testing.

1. Testing Financial Transactions

One area where things can go wrong is in financial transactions. With so many people using the same platform at the same time, testing becomes necessary. You need to test to ensure that every transaction is going through.

Integrations with Payment Gateways, the ERP, and Inventory Management Software are all areas that should be covered under this software testing services.

2. Checking The Mobile App Exhaustively

Mobile app testing perhaps constitutes one of the most important verticals for Performance Testing. How does the app perform?

Is it SEO friendly?

Is there a compromise in the graphics?

These are the common issues that mobile app testing will help resolve.

In addition to the app, the mobile version of the E-commerce platform’s website also needs to be tested rigorously.

3. Region-Based Testing For Different Geographies-

If you are starting an e-commerce business, you are looking at a truly global audience.

This is why you need to make sure that the internet protocols of the different countries are not interfering with how the customers in those countries are engaging with your platform. Changed domain URLs, IP addresses, and other rules and regulations need to be considered.

4. Data Management Testing

Any successful E-commerce ecosystem is incomplete without integrated data management. For an E-commerce platform, data is the lifeblood that helps all its verticals- marketing, sales, and CRM.

Performance Testing needs to ensure that the data collection, cloud storage solutions, and the final outputs are ready for systematic generation.

The Three KPIs Of Performance Testing As Stated By QA Madness-

While there can be multiple KPIs that software testing services can help E-commerce brands with, QA Madness states that the following are the three major ones. They refer to the same as the three ‘S’s of their Performance Testing goals.

A. Speed

When it comes to speed, we are referring to the speed of the website, the mobile version of the web, and the mobile application. It also includes the speed with which users are progressing from one page to another on the app and the website.

The higher the speed, the better will be the user experience. This combines to deliver the best sales and revenues for an E-commerce platform.

B. Scalability

You do not want your website and app infrastructure to be so weak that it crashes only after a hundred visitors. You’re E-commerce website and the app must go under a test for scalability to handle massive loads all at the same time.

This will help you provide a fluid experience to millions of users and potential customers all at the same time without compromises.

C. Stability

A lot can go wrong on an E-commerce website when it is put under stress. Graphics can fall out of place and payment gateways can collapse. You never want the users to experience these problems on your platform.

An E-commerce platform needs to be stable all the time, with or without load. Performance Testing seeks to build the stability of an E-commerce platform.

What Do Experts Have To Say?

There is no set rule as to when an E-commerce platform should go for Performance Testing. Some believe that it should be done at the early stages of development.

Others believe that it should be done once the development of the platform is complete to identify the loopholes and then plug them in accordingly.

No matter when you get them done, Performance Testing is essential for your E-commerce platform. If you want to create a highly optimized and result-oriented business, this is a great investment to make.

If you have any other questions on software testing services or mobile app testing, feel free to ask them. Use the comments section to drop your queries. We will once again request or reach out to our friends at QA Madness to help you out.

What Happens With A Lack Of Thorough Test?

Not performing performance testing for an E-commerce platform can get you in a lot of trouble. Your site is live; suddenly, hundreds or thousands of people have started using it!

What could possibly go wrong?- Well, without performance testing, things will go downhill really quickly. So, let’s see what could happen when not to perform performance testing.

Crashes And Slowdowns

If your E-commerce platform hasn’t been tested for scalability, it could easily crash when too many users try to access it. A slow website or app not only frustrates users but also drives them away.

No one likes waiting for pages to load, especially when they’re trying to make a purchase. The result? A major drop in sales and a tarnished reputation.

Failed Transactions

Think of users wanting to purchase an item and their transactions fail. Users will not be ready to trust your platform anymore.

This is why performance testing is important as it ensures that all financial transactions are smooth on your site even when there is heavy traffic.

Poor User Experience

Have you ever been on an app or website that lags, has images that don’t fit, or feels unresponsive?

It’s not fun. The UI/UX of your platform can feel the same way without performance testing.

This gives a very unprofessional impression and will make people leave your site out of frustration (high bounce rate).

Increased Costs

Skipping testing might appear to be a good way to keep some money in your pocket, however it will actually cost you more in the end.

If your site crashes during a big sale or promotion, the time and expense of getting those issues fixed after the fact will likely be substantial. Plus, if your site is down for any longer period of time, you’ll be losing out on all that potential income.

Safety Not Guaranteed!

No matter what app you’re building, you’re likely going to be handling some sort of user data.

Whether it’s a login and password or more sensitive financial or health information, users need to know they can trust you with that data.

What About The User’s Interest

Finally, one of the most significant risks is losing users’ trust. If your platform crashes, slows down, or declines a transaction, for instance, and that happens to some users, they will probably never come back.

Even if you fix everything afterward!

When people’s trust is broken, it’s very hard to be rebuilt!

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Soumava Goswami

A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

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Content Marketing Mistakes You Shouldn’t Be Making

By now, most people know the value of a content marketing campaign to your business. Given the reach and convenience of the internet, most brands are bound to hop onto the content marketing bandwagon. The only problem here is that not everyone who hops onto trends completely understands them. Before you fully commit to a content marketing campaign, it’s important to know what you’re getting yourself into so you can avoid making catastrophic errors. In this article, we have outlined some horrible content marketing mistakes many marketers are making these days. Read this article if you don’t want to make these mistakes. Why Should I Consider Investing In Content Marketing? ROI: The first reason that content marketing is beneficial is that it significantly contributes to your return on investment (ROI). ROI can come in different forms, such as a customer subscription, better brand visibility, improved brand reputation, increased inbound traffic, and customer loyalty. 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The brand that gets relegated to the background will surely lose customers, even if its product is superior to that of its competitor. Paid amplification helps your content reach your intended audience, and it almost always produces quality leads. Consider the fact that even industry giants make use of paid content amplification. This means that you should do so as well if you want to stay relevant in your chosen industry. Forgoing The Use Of Social Media Stories: Social media stories are mobile-viewed vertical videos and images that appear outside a user’s regular feed and last only 24 hours. Storytelling will be the key to distributing your content successfully. Stories are perfect for building emotional connections with your audience because they are more casual and are mostly used as a medium for real-time engagement. Stories also have a natural progression. This means that users can arrange their content to be more cohesive to viewers. 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Enterprise Content Management Solutions – How They Help You Optimize Your Business Efficiency

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This is possible with the advanced enterprise content management solutions provided by consultants who help businesses optimize their internal documents, datasheet, and content sharing capabilities. Are you aware of the latest techniques and tools being used to perfect enterprise content management? To begin with, the most important advantage of using professionally generated enterprise content management solutions is that you can be assured that the system will work at its optimum for long. What are the common types of solutions that these enterprise content management consultants use to give you highly advanced data access? Here is the list of the commonly used content sharing systems that are being used in enterprise content management these days. Content Sharing Systems that are used in ECM: 1. Drupal: The ideal content sharing system that is known for its robust page building capacities can be used to develop both internal and external websites. 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MS Share Point: The software that helps streamline business processing amidst dynamic environments; MS Share Point is definitely the answer for low-cost enterprise content development services using the latest tools and features. The main advantage of using MS Share Point is that you get to leverage content to improve web traffic flow to your website and increase collaboration amongst users. Thus, in order to stay ahead of market competition, one needs to use the most recent tools and techniques through professionally generated enterprise content management solutions that will help you optimize enterprise performance. Read Also: A Guide to Choosing an Enterprise Document Management Solution Start-up Business Management: How to Reduce Risk and Guarantee Success

Avoiding Sales And Operations Planning Mistakes

When it comes to sales and operations planning, a lot of mistakes can be made throughout the process, and you won’t be successful. Planning for the sales and the operations is going to lead the organization to the peak of success. But faults and errors are going to cost more than this. For beginners, the sales mistakes chances are enormous. Take a look at the common mistakes and avoid making blunders. 5 Common Planning Mistakes In Sales And Operations The organizational structure and the profit are entirely depending upon the organization’s sales and operational system. Therefore, avoiding these sales mistakes can help you execute best practices and reap the rewards. Here are five common sales mistakes which can lead your organization to a dark and challenging state. 1. Lack Of Executive Ownership The big sales mistakes happen when the executive leadership team doesn’t fully own the sales and operations planning process. If leadership isn’t engaged, then it won’t be as successful. If the leaders aren’t involved, it’s essential to understand why. It could be you aren’t giving them the tools to run the company or consider information that is easy to understand. A good technology platform may also be the key. The best processes and people can only take you so far, and technology can help speed up the process and allow the team to shift focus from just calculations to analysis, which is more important. 2.Lack of Cross-Functional Engagement The whole point of using the sales and operations planning process is to make sure the entire organization is moving in the same, right direction. This can be hard to do if there isn’t any involvement from the key stakeholders. If you aren’t having sales, operations, or finance teams engaged in the process, you won’t be successful. Usually, this is due to a lack of a way to translate between the different views of information. To make the process work, you need to have the same information exposed to each stakeholder in the form they need and understand. You can start small and work your way up to more significant projects, but you need to extend the scope to all the different people and provide the required translation to make sure everyone is on the same page. You may go through History and How to Increase Sales in Your Confectionery Shop 3.Focusing On Just One Number For years, the mantra of sales and operations planning was to get to a one-number plan, but this can be too simplified and limits the value of planning for many executives. Executives are paid for predictability, and they are hired to manage sales mistakes risk. Planning can be a great tool to help, but only if you aren’t falling for the one-number trap. Instead, it helps plan in ranges and have a best case, worst case, and expected all in the process. The ability to know what can happen if things don’t go according to the plan is priceless information. 4.Complexity It’s essential to keep it simple when it comes to metrics. Companies can become paralyzed by making the wrong decisions when looking at hundreds of different metrics. On the other hand, having things too complex can prevent companies from asking the right questions. You should pick your big 10 to 15 metrics and then go with them. Then, track these metrics and make the performance transparent. Therefore everybody can understand why these metrics are being tracked, what they are, and how to learn from the numbers. Common sales mistakes can be avoided by knowing the metrics and analyzing the data. 5.Not Having Documentation In order to learn from past mistakes, you have to have documentation. You need to capture all the assumptions and knowledge that goes into the plan. You need to provide a tool to capture this information and make it easy for teams to contribute. For instance, if you are collaborating as a group using social media, then be sure to capture those chats and embed them into the plan, so you are able to understand the context of changes or decisions six months later. If you aren’t learning from history, you are doomed when you will repeat it and won’t succeed. Conclusion: Sales and operations planning can give you great results, but you may not achieve success if you aren’t executing the process correctly. These are the common sales mistakes that may happen at any time. If you want to avoid making these mistakes, always look at the operation and data collection before planning. What is your strategy to avoid making mistakes for the sales and operation plannings? Do not forget to share your opinion in the comment section. Read Also: This Is Why Social Media Is Essential in the B2B Sales Process Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Never Launch An E-commerce Platform Without Testing – Here Is Why