What to Know About Location-Based Data

Published on: 23 June 2021 Last Updated on: 03 January 2025

For businesses in any industry and of any size, location-based data and the use of a location analysis tool can take your marketing to the next level.

Location-based marketing means that you’re targeting your audience based on where they are at a current moment, or maybe where they’ve recently been.

For example, you could target an audience that had recently been to a local car repair shop, or maybe you’re using zip codes to target people.

Location data can provide a lot of information about what a person does on a daily basis. This could include their shopping habits, where they prefer to eat, and it can even provide information about how they go from looking at a product online to buying it in a store.

The use of location-based data means that you can personalize your products or services and be more targeted and efficient with your marketing.

The following are some of the big things to know.

The Basics

Location data is typically a reference to the specific geographic position of a smartphone or another device, or a building.

There are coordinates that are expressed as Latitude and Longitude, and these are the geographic positions themselves.

As far as marketing, GPS data is what’s most commonly being talked about. GPS provides coordinates gathered by a device.

There’s another term to be aware of here too, which is a Software Development Kit or SDK.

SDK codes are used by app developers. These codes then tell the app once it’s installed on someone’s device to collect location data from that device. The codes that are installed in an app do require that the user give explicit permission for the collection of location data.

The SDK method gives deep insight into the habits of users, but the opt-in element is important. Usually, the opt-in is obtained when a user first interacts with an app after downloading it.

In some cases, an SDK can only work when the app is open, and others can run in the background.

Legality

Location data doesn’t record someone’s identity or any information that could personally identify them. Businesses small and large throughout the world do use location data.

There are regulations and legal compliance issues to be aware of, though.

For example, data privacy laws dictate how businesses can collect and utilize some customer data.

A data collector has to get the specific consent of someone to use, store, manage or share their data. You also have to provide them the opportunity to opt-out any time.

Strategies For Location-Based Marketing

There are a lot of ways that you can use location-based data in your marketing. Examples include:

Geofencing: This is a concept where location data is collected in real-time. With this approach, there’s the creation of a virtual perimeter around a certain location. Then, you’re either gathering data within that or targeting. You can use it for proximity marketing. For example, if someone with your app enters an area within your perimeter, then they might get a push notification letting them know of a sale or event.
Geotargeting: This is about delivering ads to people in a particular location, but it’s different from geofencing in that it can use previous location data paired with specific attributes of the audience. It might, for example, use location along with interest or behavioral data. This gives the opportunity for segmented and tailored marketing.
Conquesting: This location-driven marketing approach is about reaching your competitor’s customers. For example, you’re using collected data to reach an audience when they are visiting the location of your competitor.

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

There are broadly a few types of businesses that might find location marketing is a good fit for them.

First, if you have retail locations, it can be a good idea to explore the collection of location data. This can include shops, restaurants, or car dealerships.

If you’re a business that has special events or seasonal events, you might consider it. This could include event venues, sporting businesses, and businesses in travel or hospitality.

eCommerce brands might use location marketing to find shoppers that go to brick-and-mortar competitors.

Niche industries such as transportation and real estate as well as education can benefit from location marketing.

Location data is really the biggest thing right now in terms of understanding customer behavior and the full customer journey and filling in gaps in that journey or perhaps the gaps between online and offline behavior.

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Which marketing mix element deals specifically with retailing and marketing channel management?

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Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Times have changed. Commerce no longer waits for customers to head into a brick-and-mortar store, but instead takes on a proactive approach. Marketers must rely on various tools to reach out to their consumers, create sales channels, and generate revenue. Gone are the days when newspaper ads and billboards took center stage; with technology, digital marketing outreach becomes a necessity as it can reach a considerable amount of users in the shortest amount of time. Marketers often ask us about the most effective platform they should first choose, and our answer always goes back to good old email marketing. Singaporeans are so comfortable with technology, and the majority of the technologically-savvy generation will check their emails at least once a day. Even though it’s one of the most traditional methods, it’s still used frequently because it simply works. Here’s the tricky part: email marketing has to be implemented correctly. Use it right, and it’ll become an incredibly powerful tool. Use it wrong, and you’ll risk turning away customers, both potential and returning ones. Unconvinced? We’ll give you two reasons why email marketing is the best digital marketing outreach, and how you should use it effectively. Whether you’re on a limited budget or hiring a digital marketing agency in Singapore, it’s important to understand email marketing so you can use it to your advantage, especially after your lead generation agency has delivered new prospects for your business. 1. Email marketing provides endless possibilities. Like we’ve mentioned, email marketing may be one of the oldest forms of digital marketing, yet marketers in most industries still use it today as it’s efficient and cost-effective. It involves sending emails to a target audience’s inbox and gives companies a chance to promote their product or service, create brand loyalty, deliver value to consumers; the possibilities are endless. Since there are so many ways to use email marketing, there is no reason for you to stick to one type. As sending the same emails too frequently may turn consumers away, you should find the right balance to keep your readers interested and hopefully increase sales. Here are two different types of marketing emails that you can send out to engage your subscribers. Welcome emails are usually the first email a subscriber receives after giving you their email address. As it’s the first connection, it’s essential to not only introduce your brand but also make it a memorable one. There are several ways you can do this: you can either share with them more about your brand’s story, invite them to connect via other means (such as social media) or get to know more about them (such as asking for their birthdays). Since the purpose of welcome emails is to increase your engagement with your subscribers, an excellent way to start would be to give them a gift, either a trial or discount code. Informational emails are a series of emails sent to users to keep them engaged with your brand. There are several ways you can do this, depending on your brand. If sales are your priority, you can send out targeted emails informing your subscribers of promotions, discount codes, and holiday sales. If you’re providing software, and your main goal is to increase brand awareness, you can release a series of tips and tutorials on how to make the best out of it. There are so many ways you can continuously engage your subscribers, but remember to keep a steady pace; you want to provide your readers with value, not flood them with dozens of emails. As there are so many ways to use email marketing, if you’re hiring a digital marketing agency in Singapore, be sure to let them know what you’re trying to achieve. Different goals require different types of emails, and your agency needs to know what you need before they can help you get the results you want. Email marketing lets you personalize your engagement. Although every business has a buyer persona, it may not always be the same. As a brand, you may have a range of audiences that differ based on age, gender, and other demographics. The best way to reach out to different audiences is to cater to them differently, and email marketing helps you do so by segmenting your audiences into categories. The idea is to tailor various emails that will resonate with each audience segment and provide them with something exciting and of value. If you use email marketing correctly, you can not only address your subscribers by name but also provide them with something that they want. For example, you can email your VIP members about an exclusive event or reach out to your teen audience about a back-to-school sale. By targeting each segment differently, you can increase the effectiveness of your emails. This is extremely important as an email can only be successful if your subscribers open it, read it, and appreciate it. We can go on and on about how effective email marketing can be, but the best way for you to find out is to try it yourself. If you’re confused and not sure where to begin, now’s a good time to ask for help. Reach out to a digital marketing agency in Singapore, let them know what you need, and they’ll help you achieve it. Read Also: Why Every Business Holder Should Start Using The Drip Marketing Campaign Snov.Io Review: The Missing Piece Of The Marketing Outreach Strategy Puzzle

Retailing and marketing channel management: A key marketing mix element

Question: Which marketing mix element deals specifically with retailing and marketing channel management? Correct Answer: Place Which marketing mix element deals specifically with retailing and marketing channel management? Actually, marketers don’t promote; they demonstrate the worth they offer to the customers. The term marketing mix is a foundation model for businesses, historically centered around promotion, place, price, and product. The marketing mix helps you to know the marketing elements for prosperous positioning your store offer. Besides, price is involved in the capture of value in the marketing exchange. The right arrangement of marketing mix by marketing managers plays a vital role in the success of a firm. There are many companies that consider marketing mix as a set of strategies and actions in order to promote their goods and services. Which Marketing Mix Element Deals Specifically With Retailing And Marketing Channel Management? The answer to the question “which marketing mix element deals specifically with retailing and marketing channel management?” is place. This marketing mix is concerned with the channel that is used to deliver goods and services to the customers. Keep in mind; marketing mix is a combination of 4Ps i.e., Place, Promotion, Product, and Price. Each of these factors has different objectives and significance. You can also consider marketing mix as the set of marketing tools that a company utilizes to pursue its marketing goals. You need to understand that place is a vital factor because signifies where marketing takes place and which path customer uses to deliver goods and services to them. Four Elements Of Marketing Mix That You Should Know As already discussed above, the 4Ps of the marketing mix are the key elements that include in the advertisement of a product or service. Product, Place, Price, and Promotion are restrained by internal and external factors in the overall business environment, and they interact with one another. A lot of hard work requires in finding out what customer actually wishes and recognizing where they do their shopping. One of the best places to start is the marketing mix when you are thinking through your plans for a service or a product. Now, let’s discuss the top four elements of the marketing mix that you should know in 2021. 1. Promotion Promotion includes promotional strategy, public relations, and advertising. The objective of promoting a product is to talk to customers and know what they actually need. At the same time, they should pay a certain amount for it. On the other hand, you must know how do your competitors promote their products and what are strategies they implement to target the audience. There is always the best time to promote your goods and services and this is a vital element for a successful business. 2. Place Every marketing firm makes a decision for the place where they will sell their product and deliver the same to the market. Actually, the place is important because this is where buyers look for your product or service. Marketing of goods can be done anywhere: online and offline. In many situations, placement may refer to the act of including goods on web pages, films, television shows, etc. Therefore, this is the reason why the place is important in the marketing mix. This is the element that deals specifically with retailing and marketing channel management. 3. Price Price is the cost consumers pay for goods. Marketers must link the price of the goods in real and must also include supply costs. They may also raise the cost to make the product look more luxurious. Keep in mind, a small gain or decrease in price can affect your market share to a great extent. However, you can offer some seasonal discounts to your customers and increase your conversions. 4. Product Product refers to goods and services that a firm offers to customers. As a part of the marketing industry, you need to understand the lifecycle of a product and must include a strategy that takes your business to the next level of success. At the same time, make sure that you offer genuine products to your customers so that you can increase the loyalty of your customers as well as conversions. The type of product determines where should the owner promote his products and how he can target his customers to buy the same. The Final Thoughts A place is an answer to your question “Which marketing mix element deals specifically with retailing and marketing channel management?” The above-described information highlights the reason for this and if you have any queries, mention them below in the comment section. Read Also: How to Get More Traffic to Your Amazon Listings Is Clothing/Shoe/Accessory Stores A Good Career Path [2021 Updated] Five Ways to Help Your Trade Show Booth Stand Out From the Crowd

Content Marketing Mistakes You Shouldn’t Be Making

By now, most people know the value of a content marketing campaign to your business. Given the reach and convenience of the internet, most brands are bound to hop onto the content marketing bandwagon. The only problem here is that not everyone who hops onto trends completely understands them. Before you fully commit to a content marketing campaign, it’s important to know what you’re getting yourself into so you can avoid making catastrophic errors. In this article, we have outlined some horrible content marketing mistakes many marketers are making these days. Read this article if you don’t want to make these mistakes. Why Should I Consider Investing In Content Marketing? ROI: The first reason that content marketing is beneficial is that it significantly contributes to your return on investment (ROI). ROI can come in different forms, such as a customer subscription, better brand visibility, improved brand reputation, increased inbound traffic, and customer loyalty. Establishing Brand Authority: Content marketing also helps establish your brand as an authority, so long as your content is of good quality. You can even become your niche’s primary source of information. When this happens, customers are more likely to remember your brand whenever they need a product or service that you offer. Interact with Target Audience: Finally, content marketing is a potent means to interact with your target audience (and your target demographic). Sharing content helps you build trust with your audience, and it also acts as a means to extend your reach even further whenever your audience shares your content. Lead Generation: Furthermore, frequent followers and readers eventually become actual customers. Content marketing is a useful method to bolster your business’ performance, but only if you utilize it properly. It’s not a silver bullet that’s going to solve all your marketing problems. Generally, your best course of action is to hire a content marketing agency to launch and implement your campaign properly, but for those who want to try their hand at doing their own content marketing, there are some mistakes that you need to avoid. Poor Audience Understanding At the core level, it boils down to how well you know your audience. Your marketing message will work through the content you publish when you know who you are speaking to. The digital mediums, the analytics, and the other technical aspects come way later. Publishing content without knowing your audience is simply shooting arrows in the dark. It negatively impacts the different marketing and sales metrics you are trying to achieve. Here’s how your digital presence might suffer if you make the mistake of not understanding your audience – Low Engagement When your content isn’t aligning with your audience, your website will suffer from low engagement. Low Traffic: Your website can also suffer from low traffic. Poor Brand Reputation: when your business content is everywhere, your audience doesn’t recognize what you are posting. You also don’t get to build your brand image which can sustain your business for the long term. Poor SERP Ranking: readers will not stick around to read content that isn’t engaging, giving your website a poor search engine presence. Publishing Content Without A Goal In Mind: If you aren’t doing anything for free then you shouldn't also do anything without a purpose in mind. Whenever we publish content, it’s important to always have a goal in mind. You have to determine whether the goal of your content is to sell, generate leads, inform, or engage with your audience. These goals or purposes shape your content strategy, which dominates the core function of your content journey. What’s the content journey, you ask? It’s your process to create, publish, distribute, promote, and measure your content. Then there are your content channels and promotion tactics based on the type of channel and the type of content you are putting out. Yes, we are talking about everything starting from Social Media and YouTube to Blogs. If you are posting it on Instagram, you’ll use Instagram analytics. But, for blogs, you’ll need to use tools like Google Analytics. Your goal will determine things about your content, such as your call to action and tone (whether conversational, informative, or imperative). For example, if your content is meant to sell a product, it needs to sound friendly yet informative. A post that’s meant to engage with your audience is best written in a sincere, genuine tone. Failing To Utilize Paid Content Amplification: The internet is currently oversaturated and highly competitive. Content brands are constantly vying to get their message on the feeds of prospective customers. The brand that gets relegated to the background will surely lose customers, even if its product is superior to that of its competitor. Paid amplification helps your content reach your intended audience, and it almost always produces quality leads. Consider the fact that even industry giants make use of paid content amplification. This means that you should do so as well if you want to stay relevant in your chosen industry. Forgoing The Use Of Social Media Stories: Social media stories are mobile-viewed vertical videos and images that appear outside a user’s regular feed and last only 24 hours. Storytelling will be the key to distributing your content successfully. Stories are perfect for building emotional connections with your audience because they are more casual and are mostly used as a medium for real-time engagement. Stories also have a natural progression. This means that users can arrange their content to be more cohesive to viewers. Stories also allow users to enable their viewers to react to the story while also helping users determine the type of content that viewers want. Limiting Your Content Form: In today’s market, text and image content alone will not differentiate you from your competitors, especially when you consider that users are gradually shifting away from written content because of the increasing popularity of video content, podcasts, and infographics. This is especially true considering how these types of content are also searchable on major search engines. It’s important to invest in other content channels to maximize your reach. This also allows your users to choose how they consume your content. The best part about this is that you don’t necessarily have to generate new content to fill these channels. In fact, you can repurpose written content and simply change the channel they’re published on. An old blog post can serve as your framework for your video and audio content. Your users will appreciate the variety of your content, and this variation will also help improve your website’s SEO ranking. Ignoring Data Analysis: Successful content marketing is not just based on artistic taste and content popularity. It is also heavily influenced by data. Running an analysis of your campaign’s performance grants brands the insight needed to make informed decisions regarding content. The numbers will help you determine which approach is better for a particular demographic. This also allows users to correct a wrong approach. For example, if you’ve discovered that most of your users are active at a certain time, then use that data to determine the best time to publish your content. Simply ignoring the data will not only rob you of the traffic you would have gotten otherwise, but it will also convey that you’re indifferent to your audience, which will eventually spell the failure of your campaign. Conclusion Content marketing is a boon to business owners because it grants them the ability to grow their businesses quickly. It requires a lot of work and experience to get it right the first time, but since you’re posting your content on the internet, it essentially means that as long as your website is up, your content will continue to do its job. Whether your content becomes effective or not depends on whether you do things correctly. Read Also: 4 points to consider when creating a Great Content Marketing Strategy Crucial Role of Content Marketing in Local Business Required Content Marketing for Your E-Commerce Know Why Content Marketing Is Important For SEO

What to Know About Location-Based Data

The Basics

Legality

Strategies For Location-Based Marketing

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

Avoiding Sales And Operations Planning Mistakes

Retailing and marketing channel management: A key marketing mix element

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Retailing and marketing channel management: A key marketing mix element

Content Marketing Mistakes You Shouldn’t Be Making

What to Know About Location-Based Data

The Basics

Legality

Strategies For Location-Based Marketing

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

Share this Article

Avoiding Sales And Operations Planning Mistakes

Retailing and marketing channel management: A key marketing mix element

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related