What to Know About Location-Based Data

Published on: 23 June 2021 Last Updated on: 03 January 2025

For businesses in any industry and of any size, location-based data and the use of a location analysis tool can take your marketing to the next level.

Location-based marketing means that you’re targeting your audience based on where they are at a current moment, or maybe where they’ve recently been.

For example, you could target an audience that had recently been to a local car repair shop, or maybe you’re using zip codes to target people.

Location data can provide a lot of information about what a person does on a daily basis. This could include their shopping habits, where they prefer to eat, and it can even provide information about how they go from looking at a product online to buying it in a store.

The use of location-based data means that you can personalize your products or services and be more targeted and efficient with your marketing.

The following are some of the big things to know.

The Basics

Location data is typically a reference to the specific geographic position of a smartphone or another device, or a building.

There are coordinates that are expressed as Latitude and Longitude, and these are the geographic positions themselves.

As far as marketing, GPS data is what’s most commonly being talked about. GPS provides coordinates gathered by a device.

There’s another term to be aware of here too, which is a Software Development Kit or SDK.

SDK codes are used by app developers. These codes then tell the app once it’s installed on someone’s device to collect location data from that device. The codes that are installed in an app do require that the user give explicit permission for the collection of location data.

The SDK method gives deep insight into the habits of users, but the opt-in element is important. Usually, the opt-in is obtained when a user first interacts with an app after downloading it.

In some cases, an SDK can only work when the app is open, and others can run in the background.

Legality

Location data doesn’t record someone’s identity or any information that could personally identify them. Businesses small and large throughout the world do use location data.

There are regulations and legal compliance issues to be aware of, though.

For example, data privacy laws dictate how businesses can collect and utilize some customer data.

A data collector has to get the specific consent of someone to use, store, manage or share their data. You also have to provide them the opportunity to opt-out any time.

Strategies For Location-Based Marketing

There are a lot of ways that you can use location-based data in your marketing. Examples include:

Geofencing: This is a concept where location data is collected in real-time. With this approach, there’s the creation of a virtual perimeter around a certain location. Then, you’re either gathering data within that or targeting. You can use it for proximity marketing. For example, if someone with your app enters an area within your perimeter, then they might get a push notification letting them know of a sale or event.
Geotargeting: This is about delivering ads to people in a particular location, but it’s different from geofencing in that it can use previous location data paired with specific attributes of the audience. It might, for example, use location along with interest or behavioral data. This gives the opportunity for segmented and tailored marketing.
Conquesting: This location-driven marketing approach is about reaching your competitor’s customers. For example, you’re using collected data to reach an audience when they are visiting the location of your competitor.

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

There are broadly a few types of businesses that might find location marketing is a good fit for them.

First, if you have retail locations, it can be a good idea to explore the collection of location data. This can include shops, restaurants, or car dealerships.

If you’re a business that has special events or seasonal events, you might consider it. This could include event venues, sporting businesses, and businesses in travel or hospitality.

eCommerce brands might use location marketing to find shoppers that go to brick-and-mortar competitors.

Niche industries such as transportation and real estate as well as education can benefit from location marketing.

Location data is really the biggest thing right now in terms of understanding customer behavior and the full customer journey and filling in gaps in that journey or perhaps the gaps between online and offline behavior.

Read Also:

Which marketing mix element deals specifically with retailing and marketing channel management?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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4 Key Concepts on Making Signage an Effective Strategic Investment

Have you ever asked yourself how effective your signages on igniting consumers’ interest? Or you simply place them so you could have something like an interior or exterior design? Do not tell you just place signs outside your store because others have them. Come on. We invest money to earn more, not to lose. Let us get you started out on the right foot on doing an effective strategic business investment with these four rule of thumbs on signage making. 1. 3 ½ Second-Rule Three and a half second rule is a rule of thumb that gives business owners a chance to deliver their messages to passing motorists thru their signage within three and a half seconds before another car whizzes right on by. It is difficult to read your message when you overcrowd your sign with many lines of texts and words. Another, overstated ideas on signs could look busy and decrease the reading speed of your signage. Your goal is to let your sign have optimal visibility within three and a half seconds. How to increase your signs reading speed? First, add borders on signages. Borders tend to increase signage reading speed by 26%, especially when your target is automobiles audience. It could manage the reading space that let viewers directly focus on the center of the sign. Second, do the math when choosing the most efficient letter size on your signs. Distance and speed are the two essential factor when selecting the right measurement. Answer these guide questions: How far away do you want your sign to be readable? How fast people or cars could pass through the sign? 2. Typefaces A typeface or font is considered as a part one’s company’s signature. Every distinctive letter style on various signage from different infrastructures offers contrasting feelings. You could reinforce brand recognition in your place when you can choose the right typeface for you. Most customers are not conscious of typefaces. However, fonts subconsciously affect a signage’s style, way of delivery, and crispness of your message. Think of font styles as themes that would represent you and your business. There are two categories for typefaces. First is that signs could be friendly, warm, and casual like that of McDonald’s. Another could be formal, serious, and traditional like some of those by Shieldco business signage. What are the don’ts that I need to avoid? Do not use fancy designer fonts like Script Style fonts on signs that are not visible from a distance. Better use it on stationery or business cards. Avoid using different letter styles in a single design, too. Do not overdo layout that your main message would not stand out. 3. Optical Center Optical center is the area when human eyes tend to enter a design or page. Our vision typically gravitates toward a spot that is slightly above the mathematical center. If there is a logo above and information below in a sign, nudge the logo higher within the boundaries of a layout. Another example is when placing a sign in a center vertically and mathematically accurate, it will look low. To solve this, again move the signage a little bit higher to correct this visual anomaly. 4. Power Kerning You might never have heard about it, but power kerning is a powerful tool on signage making. It scales letters for better visibility. Proper scaling, perfect sizing, and precise spacing are prominent factors in designing. The same goes on signs. How Kerning works? Human eyes, with the help of our brain, could quickly notice irregularities on patterns. This is why perhaps most people could immediately point out mistakes, rather than good stuff. The thing is when there is asymmetry such as too much space, or little space between characters of a word, a reader’s eyes tend to stumble. Proper kerning would fix this unevenness through adjusting the space between letters, making each character of a word together into a single unit. Consequently, a smooth flow of details from the text would be easily delivered to one’s brain. Nowadays, many applications that could easily do the job of kerning for you. However, instances like do it yourself signs would let you address kerning issues manually. When doing it by yourself, there are a few things to remember. First, uppercase characters are spaced to fit the following ceding lowercase characters. Next, big headlines require spacing adjustment to attain better visual consistency. Last, over kerning is done when doing some layout effects. Takeaway Minimal content could adequately carry out the meaning of your business. Emphasize only the essential meaning. Remember that the fewer your words are, the higher understanding customers would get. You will know that you had reached your audience successfully when you delivered your message clearly and concisely to the customers. Read Also: Calling Out – How Telemarketing Allows You To Reach A Wider Audience What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? 5 Types Of Digital Marketing

Top 5 Benefits of Writing Term Papers

Writing term papers is considered by many students as the bane of their existence. Apart from requiring hours of writing, term papers also involve a great deal of researching, reading, and thinking. It is no wonder then why many see term papers as a chore than a great learning opportunity. But more than just for completing academic requirements, learning how to write term papers actually offers many benefits that are useful not just in school but in many other settings and situations including the professional environment. Expands Knowledge : One of the more obvious benefits of writing term papers is that it expands knowledge. Researching and reading are two crucial phases of the writing process. Engaging with sources such as books and journals exposes a student to a great deal of information that is eventually absorbed by the student’s mind. This is especially true if the topic of the term paper is of personal interest to the student. When students are made to write on subjects that they are passionate about, the chances of retaining knowledge increases and the writing process becomes an enjoyable learning experience. Each term paper leads to more knowledge being acquired. Teaches Correct Citation and Formatting : Another benefit of writing term papers is that it teaches correct citation and formatting. Term papers are usually required to follow certain citation styles such as MLA, APA, or Chicago among others. Each of these prescribes standard ways of formatting the paper and citing sources. When students write terms papers, they also become familiar with these citation styles. Learning these styles is particularly useful since formatting papers and citing sources are practiced even in the professional environment. Improves Communication and Language Skills : Writing term papers also benefits students by developing their communication and language skills. One characteristic of a successful term paper is clarity, or the ability to convey messages in a way that the reader can easily understand. Through continuous writing, a student gets better at expressing his or herself, such as by expanding vocabulary, choosing the right words, and constructing effective sentences and paragraphs. Of course, better communication and language skills are useful in every setting. Enhances Critical Thinking : Writing term papers prompts students to think hard about the topics they write about. Though writing may be mentally challenging, it benefits students by making them think in more critical ways. Students are advised to approach writing with an open mind and an objective view. They are encouraged to consider different perspectives, evaluate evidence, and be prepared to form or change their opinions. Students are called upon to take a stance and defend their position with strong arguments. By challenging minds, writing helps in making critical thinkers out of students. The ability to think critically, in turn, is a life skill that can be practiced in different environments especially in the workplace. Develops Organizational, Research, and Planning Skills : Finally, the benefits of writing term papers include the development of a whole set of organizational, research, and planning skills. Writing, like many other tasks, is a process that involves activities such as researching, prewriting, writing, revising, and proofreading among others. Through writing, students learn how to plan their activities, evaluate the credibility of sources, collect and organize information, manage their time effectively, and exercise responsibility. These skills along with the discipline that students develop are valuable competencies that help students succeed not only in school but also in life outside of campus. Though writing is no easy job, the benefits of writing term papers should be more than enough to encourage students to embrace this academic requirement. When students find that the knowledge and skills they have learned can be useful in other settings and situations, they will look back and be thankful for how writing has made them better individuals. Read Also : Top 7 Things To Take Into Consideration When Selecting Essay Writing Service Argumentative Writing – The Skills You Need To Develop 7 Ways To Get Better At Writing: Personal Growth

Types Of Objections In Sales And How To Overcome Them With An Email Delivery Test?

What Is A Sales Objection Is there a sales objection definition in the first place? We don’t think so. Objections in sales are a common thing. Resistance or questions from the client does not mean that you or your manager are not working well. In contrast, top sellers close the deals after handling 5-6 objections. Dealing with objections occurs at any stage of negotiations. That's how people are. Everyone has a fear of the unknown. Guarantees, price, quality, and the result they will receive at the end are important to any client. The client wants to buy a solution to his problem, for example, an email delivery test or the satisfaction of any other need. Your task as a seller is to become a trusted person. They have to trust you to buy something from you. If you buy any product in a store, the reputation of the brand is important to you, you need trust in them, quality, price, and hundreds of other details. What Is Objection Handling? Let's start with the fact that this is a rather complicated process in which the experience and skills of your seller are very important, even if it is an email correspondence in which a regular email spam test will come in handy. In the case of a problem or unsure customer, it depends on you whether you can sell a certain product. We will give examples of good objection handling in such cases: 1. Turning an objection into a plus. The buyer's complaint may, in essence, be transformed into a question and addressed in a way that is advantageous to you. For instance, "Why is it taking so long for the SendGrid sender authentication? This process was created specifically based on feedback from our customers. Such requirements give you a much better quality of work in the future, and we only want the best result for you, that's why we have to wait.". 2. Mitigation of objection. The ability to concede to the client with little concern is essential. For instance, "Good question! These rumors have been spread before, but they are untrue. In fact, Folderly software is quite high quality and will last you for a very long time." 3. Comparison of similar products. Give the customer the chance to compare this product to others if they start to protest. Give them a chance to do the research or yourself. The only problem is: are you sure your product is the best out there? Why Does The Proper Handling Of Email Spam Test Matter? If the buyer is not sure about the purchase, you cannot leave him to his own devices and let him choose the product by himself. Moreover, this is your job! If you give the buyer too much freedom of choice, it can be considered that you do not care about your customers. If the buyer is unsure about the purchase but asks questions, this is even better than the previous example. With an email spam test, you’ll know what your customer needs and deliver it right to their computer! ! This is the kind of buyer who will ask you a hundred questions but only once. Usually, this type has a very high return rate. This is simply due to the fact that they have already done their research, asked you all the questions they were interested in, and they only have years to use the product, which they already know everything about. Do not scare away your buyer with your annoying email - the email spam test will help you with this, which will check how relevant your email is to your situation. Primary Types Of Objections To Distinguish Between: We researched the sales of the email delivery product Folderly and got the top three of the most popular types of objections: 1. Objections and queries that are not that important For example, "I need a more elegant color than this red." Such inquiries are meant to trap the seller in an argument. It is vital to move the conversation in this situation fluidly in a different direction. The staff is required to answer this question, but only briefly if the customer keeps asking it. After that, customers often stop grumbling and start a productive conversation. You can run a mail test for your workers for them to get the skills of talking to difficult customers via email. 2. Objections are based on the terrible experiences of friends It is crucial for the consumer to verify whether friends who warned them about the downsides of this product were telling the truth. If this is the case, you should learn how to use the disadvantages to your advantage. 3. Hopeless objections are one of the most complicated sales objection definitions For instance, "I recently purchased such goods," or "I don't wish to purchase anything at this time." In this case, we can only briefly discuss the benefits of purchasing things from you rather than another retailer, so that the client would come to you the next time. Budget-Related Objections As The Most Widespread Ones It is known that a client will always value pricing. Undoubtedly, although not always, this is one of the important elements. Dealing with customer objections will be easier if you are one step ahead. Voice the most popular objections yourself and answer them right away. I think you may be confused by the price. It is higher than that of competitors because the product is produced by hand, not by machine, and therefore more expensive. Running an email deliverability check and improving your email will lead the buyer to think that this product is special, unique, and of higher quality than other analogs. And as we all know, everyone likes an individual approach. You see how we turned the price problem into an advantage in the form of product uniqueness. Be one step ahead of them! Tip: sometimes this question can be initially avoided. Asking the customer what is most important to him in the good or service he wants to acquire before discussing the pricing or using an email test online would eliminate the need for any objection handling techniques regarding price. General Brush-Offs Masked As Objections "I'll think about it" is another popular sales objection. This phrase can be used as a denial or a wish to eliminate the sales manager more quickly. It is the seller's responsibility to discover the buyer's genuine motivation. He either respectfully declines or appreciates the product for the future. Simply asking the buyer "Are you pleased with the product/service in general or do you have doubts" or using an email deliverability check can reveal their genuine motivations. If there is, let's determine what it is specifically. You may hear what genuinely frustrates the buyer when they respond "Yes, but..." in the discussion after the “but”. Cost, a bad prior experience, difficult circumstances, etc. Final Words If you have reached such a situation, it means that before that you did not sound too convincing and therefore made a mistake in your email deliverability test or at some of the previous stages. You will eventually develop your own methods for handling sales objections, but for the time being, you may employ tested techniques. Without training, it is hard to handle sales rejections. The hardest place to manage objections is for sales managers in call centers. Because it's simpler to break off communication over the phone, they only get one chance to respond accurately before the potential customer hangs up. Read Also: 4 Simple And Cheap Methods To Attract More Customers 7 Ways Technology Can Help in Customer Management and Sales How U.S.-Based Appointment Reminders Can Help Customers Keep Track of Their Schedule

What to Know About Location-Based Data

The Basics

Legality

Strategies For Location-Based Marketing

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

Avoiding Sales And Operations Planning Mistakes

Retailing and marketing channel management: A key marketing mix element

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

4 Key Concepts on Making Signage an Effective Strategic Investment

Top 5 Benefits of Writing Term Papers

Types Of Objections In Sales And How To Overcome Them With An Email Delivery Test?

What to Know About Location-Based Data

The Basics

Legality

Strategies For Location-Based Marketing

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

Share this Article

Avoiding Sales And Operations Planning Mistakes

Retailing and marketing channel management: A key marketing mix element

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related