Your Ultimate Guide To Creating SMS Marketing Campaigns

Published on: 08 December 2022 Last Updated on: 12 September 2024

Every marketer would tell you that there are reasons why text marketing continues to become a mainstay in marketing agencies.

In fact, both conventional and modern companies highly rely on their efficacy when it comes to reaching out to their target audience. Because when you think about it, every person checks their text message inbox every time they receive a ping.

Leveraging communication strategies like an effective SMS marketing campaign allows you to grow your brand more, target more audiences, and even build closer relationships with prospects.

There are a lot of things that SMS marketing can help you with in terms of achieving business goals. But before you partake in this marketing tactic, it’s important to understand the concept behind this marketing practice. Use this guide to make successful SMS marketing campaigns.

What Is SMS Marketing?

It’s crucial to understand first the concept behind this old but gold marketing strategy. SMS marketing refers to a short message service you send to your customers to build relationships with them. It’s important for text marketers to communicate with their target audiences in a respectful and compliant manner.

No matter what your business goals are, SMS marketing puts you one step ahead of achieving them. For instance, you can drive more leads, introduce new products, lead them to check your website, and so on. The ideas that you can do with this marketing method are limitless.

Compared to email or push notification marketing, SMS marketing has several advantages. For instance, every person who receives an incoming message in their phone inbox will surely take the time to check and read them one by one.

While some people might check their emails at least once a day regarding text message inboxes, people often check them as soon as they receive a message.

Your message can be concise and clear with SMS marketing. There’s no need for lengthy advertising messages. With brief sentences that can take up less than 160 characters of the SMS limit, you can already deliver what you want to say to your prospects.

Choosing The Right SMS Marketing Tool

Now, it’s time to understand the tool to use for this marketing strategy. With the advent of technology, there is now text marketing software at your disposal. For one, you can take advantage of Drop Cowboy Ringless Voicemail service and some other brands that offer reliable text messaging as marketing services.

Text message delivery depends on the tools and services you choose. Such software comes with pricing plans that fit your marketing budget and goals. Unlike any other conventional marketing promotions like print ads, TV ads, and billboards, this marketing campaign is priced reasonably better. Also, consider partnering with the best SMS marketing service provider to automate your text messages to your target recipients.

How To Maximize On SMS Marketing Campaigns

As mentioned, a high percentage of people open text messages every time they receive one. By sending promotional messages via SMS, you ensure your customers will read them because they will arrive directly in their inboxes.

Check out these ideas in which you can maximize your SMS marketing campaigns.

1. Limited-Time Promotions

You can use an SMS marketing strategy to encourage your customers to avail of coupons and discounts or even redeem incentives or gifts. Offering these incentives for a limited time makes them even more effective.

Announcing that the campaign only runs on a promo period is an effective call-to-action strategy so your customers won’t miss out on such opportunities. It’s one effective strategy to get your business to high ranks.

Considering SMS marketing’s high open rate, it’s the most effective way to communicate time-sensitive offers with customers. As a result, you ensure your customers don’t pass up a good deal. This yield win-win situations for both the customers and your brand. They get discounted rates, and you could convert your sales funnel more effectively.

2. Reminding Customers

One good purpose for SMS marketing is when you could send notifications regarding the recent actions of your customers.

For instance, whether they checked your website, changed passwords, or linked different payment modes, an SMS notification will be sent to inform them that the activity is successful. Sending notification messages is essential for many businesses, and they’ve realized how effective it is in retaining customers.

By relaying notifications about their recent purchase or online activities, the customers will grow their trust in your brand. It could lead to continuous patronage. Also, they will feel at ease by getting reminders of how your brand is already dealing with their orders or purchases. Receiving reminders is valuable, especially for customers who are always busy with other things and obligations.

Make sure your brand is always at the top of your customer’s minds. It’s a job that SMS is best suited for. With SMS marketing, you can remind your customers about everything from their most recently liked products to the purchased ones that are going to arrive soon.

3. Order Updates And Confirmation

An SMS is also useful for customers to receive updates regarding their orders. Once they make a purchase, a message will be sent regarding the successful transaction. It ensures peace of mind for the customer.

Also, the confirmation messages sent via SMS will allow them to use them as proof or evidence regarding their purchase. If products don’t arrive as planned, they can refer to the SMS notification.

4. New Product Release And Launches

SMS advertising is also useful for announcing new product releases. It’s the most cost-effective way for marketers to advertise new product launching. Without paying for the expensive talents of celebrities to promote new products, a large number of users will discover your new product offering through the message they can read in their SMS inbox.

Using this method will generate buzz and interest, and you could even entice old customers to come back and check out what’s new. You can also use SMS campaigns to drive traffic to your website or storefront. Thus, you can simply include a link they can visit to check your new product or any offers.

5. Send Welcome Messages

Send your customer a welcome message once they subscribe to your SMS marketing campaign. Companies must start building relationships with their customers. As a result, you will be able to communicate with them right away, as they will know they have been subscribed.

It also alerts them to expect a few messages from your end every now and then. There’s no need for lengthy or complex welcome messages. Sometimes short but sweet thank you message about their subscription are already enough for your customers to remember your business.

6. Customer Service Tool

SMS is not limited to being a marketing tool; it’s also a customer support tool. In this era where customer service should be at the forefront of any business, SMS strategy can be used to ensure customer satisfaction.

It’s imperative that your work processes are as transparent as possible, and you can achieve this by constantly sending them SMS in case necessary. After all, a text message is the easiest way to communicate with pre-sale customers and post-sale tech support.

7. Collect Customer Feedback

It’s essential for businesses to receive customer feedback to determine what they are doing well and what they need to improve. And it’s something that’s being offered with SMS marketing. You can send out surveys through SMS, and customers can answer them timely and convenient.

There are many ways to create survey forms for them to easily fill out. The key is to attach the link to your SMS. Another option is to ask customers to rate you using a ranking system that’s easy for them to use.

8. Announce VIP Programs

By offering a VIP program, you can encourage loyalty among your subscribers and customers. If you want to make your VIP customers feel special, offer them VIP-only discounts. This sense of exclusivity allows your customers to treat your brand with more respect and value.

Also, use this program for customers to gain early access to sales and other promotions. One way for them to qualify for your VIP list is to encourage them to fill out a signup link. However, since it’s VIP, make it seems more challenging for them to enter this list. The harder it feels to qualify, the more special and valued they would feel.

Tips To Apply Effective SMS Marketing Strategies

Applying SMS marketing strategies require effective implementations. When done right, they can produce the best outcomes for your business. Here are some tips to apply effective SMS marketing strategies for your brand:

1. Ensure That Your Customers Opted In

Your customers probably already provide you with their phone numbers. However, one common courtesy is to get their approval to start receiving SMS from your brand. Mass texting them without their consent is ethically wrong and will only lead to adverse effects on the customer. Ensure to get your customer’s clear opt-in before starting to send out text message campaigns.

Your website or other online channels can allow customers to opt-in to receive text messages. However, you should get a text confirmation before you send them anything. There are ways to get their opt-in consent. One is to make them reply Yes or No to your single SMS regarding SMS subscription. Another way is through your website.

They can press a CTA button regarding their receiving SMS messages from your brand. When the user clicks the link in the offer, they can fill out the subscription form and enter their number so they can start receiving your SMS campaigns.

2. Take Time To Introduce Yourself

A good practice is to take the time to introduce your brand in any of your SMS campaigns. Chances are your customers don’t know where the messages are coming from. Failing to include your company name or brand name on the message will only forfeit its purpose. Hence, it’s important to include your company or brand name in that short message that you’re sending.

3. Make Messages Fun And Short

It’s common for people to use SMS messages to communicate with friends and family informally. Texting should remain fun in your SMS campaign in the same way as a fun communication tool between people. Be friendly and personal with customers to build trust.

Use local trending words that are popular with your target audience for the time being. It ensures to catch their interest and make them read your text message completely. The maximum number of characters in an SMS message is 160. With an opt-out option and the need to identify yourself, that’s not much to work with. Don’t waste any characters, and go straight to the point of what you want to say.

4. Don’t Forget To Use Target Keywords

To encourage users to connect with you, you should select contextually relevant keywords alongside simple messages and shortcodes. Using such keywords will allow them to easily remember anything about your brand or company. If they want to research you online, they can use the same keywords found on your SMS.

5. Give An Option For Customers To Opt Out

All marketing communications should follow these standards and rules. Much like getting their buy-in, you should also give them the option to opt out and unsubscribe from your SMS campaigns. You are more likely to lose customers if you constantly text them when they do not want to hear from you.

Your messages should come with the unsubscribe option, so your customers can freely opt out anytime they want. There are some viable reasons for them to do this. But it doesn’t entirely mean that they won’t be good prospects for you in the future. It’s just that not everyone prefers to get this kind of information via text.

SMS open rates tend to be much higher than those for email, so you should also expect a higher unsubscribe rate. After a message is sent, unsubscribes may spike and treat it as a normal occurrence.

6. Be More Informative Than Promotional

You should be extremely considerate of your buyers’ inboxes since promotional SMS messages can easily be turned off. Therefore, staying informative and interactive is best, and not focusing too much on sounding sales or promotional.

A good rule of thumb is to focus most of your communication on order, whether a status update or a request for feedback. Schedule your promotional messages and send them at least only twice a week at a minimum. No one wants to keep receiving promotional messages that are obvious that they want to make money from you.

Conclusion

You can increase engagement with your target audience by using SMS marketing. Keeping your customers’ attention is easier if you market to them where they are most active.

Therefore, if your target audience is always in their phone’s SMS inbox, it’s worth considering SMS marketing as part of your marketing mix. Use this guide and wait for results to reflect your bottom line soon.

Read Also:

What Is Not A Benefit Of Google Analytics Remarketing

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

View all posts

Crucial Role of Content Marketing in Local Business

What Is Content Marketing? It’s a form of marketing wherein brands create and share online content. It could be in the form of blogs, videos, social media posts, reviews, descriptions, etc. Content marketing does not explicitly promote a company/brand (although there can be promotional content). Instead, it aims to generate interest in a service/product via customer education and awareness. Why Is Content Marketing Important? Content marketing holds immense importance for brands for myriad reasons. Some of those are: It educates people about your products/services and brand in general It answers the questions people may have about you You can build long-lasting relationships with people through content In the long run, it establishes you as an authority in the market It can improve conversion rates It’s the primary source of lead generation When all else fails, the fact that most people expect high-quality content from their most favored brands is the reason for companies to churn out content regularly. Does Content Marketing Work for Small Businesses? The short answer to this question is - YES. It does work. Small businesses often feel at a loss as they don’t have thousands of dollars to spend on ads every month. But, with content marketing, they can secure top positions in SERPs for keywords with high search volume. By investing a few hundred dollars in some quality blog posts, they can almost get the same traction as big companies often do by spending thousands. Reasons Your Company Needs Content Marketing: Better Social Media Traction: Content creation is the basis of securing a huge following on social media. However, just having followers is not enough. To keep them interested and engaged as you progress, you present them with information that interests them. If you’re having a hard time securing any traction on social media despite a big following; you may need to tweak your content strategy. Establish Trust With Your Audience: Through content, you can address people’s pain points in your arena. When customers see that you can help them out, it will inevitably establish a sense of trust with them. Builds Authority: By churning out quality pieces such as those around possible future trends in the industry and data analysis, a brand can establish itself as an authority in the niche. As people read and interact through your content, they will think highly of your brand. Brands that regularly publish quality and authoritative content tend to enjoy more customers and better sales. Greater Return on a Smaller Investment: Unlike traditional marketing that requires a ton of budget but can only reach a small number of prospects; with content marketing, you can reach a much wider audience with very little expenditure. If applied correctly, the return on investment from content marketing can be exponential. This arrangement is particularly good for small businesses as they are mostly short on the marketing budget. For a tiny budget, they can secure a strong footing in the industry. Expose Your Business to New Prospects and a Larger Audience: By optimizing your content for location-specific keywords, you can widen your outreach. There’s no limitation to the amount of audience you can target with the help of your content marketing efforts. It’s all about how creatively you find topics and promote them through a combination of strategies. Whether you’re a local business or a global one; content can keep on bringing new prospects and a bigger audience to you. Boosts Organic Search Visibility: Through the means of regular blogging and social media posts, you can make sure that more and more people can find you organically. Organic visibility is when a person can see you in the search results against queries related to your industry terms or your brand name. Content marketing and SEO strategy will help you appear naturally in search engines like Google and Bing. Content Can Be a Major Lead Magnet for Growing Businesses: By crafting helpful content and placing CTAs strategically in that content, you can get quality leads. With the help of free content such as guides, how-tos, infographics you can prompt the desired user action. It could be getting them to a landing page and getting them to subscribe to a service. Every lead magnet, in the end, must rely on quality content. How to Score Your Content? Often writers are unable to quantify what kind of content is best for their brand as well as the audience. With the help of content scoring, they can objectively look at their content process and identify the pieces that are proving to be the most valuable. Based on this evaluation, they can replicate their best-performing content strategy to create similar traction in the future as well. Here’s the content scoring process to stick with - Decide on a metric - For your scoring system to be effective, you must decide on an engagement metric. Based on the success of that engagement metric, you can see what type of content is creating the biggest impact. For some, this can mean page view. For others, it can be the number of shares on Facebook. Devise a campaign - After deciding on the metric, you need to draft a campaign that can meet the said metric threshold. For instance, if you feel 1,000 pageviews are good enough, start pouring in content assets that can meet those criteria. Monitor the performance - See how well each content piece is doing. Keep adding the pieces of content to your campaign that meets the criteria. You can use HubSpot Analytics to track performance. Find out Patterns - After you have the results from your analytics at hand, see if you can spot any patterns in your best-performing content. You can then take out those elements and replicate them across all the content pieces you write. Repeat - You should know that content is an ongoing process. With time you may notice new patterns emerging. Keep taking necessary action accordingly based on new insights. The Role of AI-Generated Content in Small Business Marketing Strategies AI-generated content is making waves in the marketing industry, we all know that by now! & It’s a game changer for small businesses. If you’re a small business owner, you know that keeping up with content creation can be a full-time job in itself. Blogs, social media posts, product descriptions—the list goes on and on! But what if we told you there was a tool out there designed to help you do it all? Here are a few ways AI can benefit your small business. Save time & Money Time is money, isn’t it? This is why you would need to make the most of the trendy tools which are coming our way. With AI tools, you can create content in the blink of an eye. You could have a full blog post written, an Instagram caption, or even an email campaign done in minutes. Imagine having ChatGPT or Copy.ai doing it for you. Freeing up more time to spend on other areas of your business-like product development or customer service. Affordable but Quality Content Hiring a content writer? Expensive. But AI? It’s way more budget-friendly! If you’re working with a small budget (and most small businesses are). Yes, AI tools let you create professional-quality content without a huge price tag. Now, that doesn’t mean you’ll never need a human touch because editing is inevitable. But for the basics, AI can take you a long way. More money saved, more options to grow your business. Keep Your Content Consistent and Engaging Struggling to keep up? After all, whether you have blog posts to publish or social media posts to launch, there are a few things to make. Use of AI to rescue! Utilize AI tools that can help generate topics, write drafts, and keep your content pipeline full. The best part is they can also analyze what’s popular in your industry, so you’re not just posting anything. You’re putting it there because it matters to your audience. Plus, they are not very complicated to use! Win Over Your Competitor Let’s face it—it’s tough to get noticed in the online world these days. AI-generated content allows you to optimize your posts for SEO (even if you have no idea what SEO means). This will give your business a better shot at ranking in Google searches and help you bring in new customers without spending a fortune on advertising. If you’re sick of cranking out the content, and not delivering the much needed quality (because of writer’ block), why not try letting AI give your small business a little push instead? Careful With AI! No matter your niche or industry; if you’re a part of the online sphere you simply cannot do without an effective content marketing strategy at hand. When talking about AI content, there are a few items you should remember! When using AI for content creation, there are a few things to avoid. Don’t rely entirely on AI-generated content without reviewing it. Always edit for tone, accuracy, and personalization. AI can make errors or create generic content, so make sure it reflects your brand's voice. Avoid overstuffing AI content with keywords—it can hurt SEO. Also, don’t skip fact-checking! AI tools can occasionally produce outdated or inaccurate information. Lastly, avoid using AI for all your content; mix it with human creativity to keep your messaging fresh and authentic. Balance is key! Read Also: Know Why Content Marketing Is Important For SEO 6 reasons your content is not ranking well on Google 5 Types of Digital Marketing How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes Importance of Storytelling in Social Media Marketing

Third-Parties And Supporting Marketing Presence

There always seem to be more things to do than there is time to do them. And the list just keeps getting longer. If this sounds familiar, the answer could lie in working with third-party sources. Your marketing presence is not only bringing you wealth. Your selections of the service-providing companies are also becoming more reliable. More companies like to work with you. Unlike hiring additional staff, outsourcing enables you to bring on extra help as needed. In addition to saving money on staffing, you also get the benefit of paying only for the services you need when you need them. In the context of a marketing department, this can be a real benefit. Many small or medium-sized businesses with a marketing team tend to run fairly lean, with staff required to wear several hats. While this works most of the time, it can create gaps in skills or quality. 5 Tips To Reaching Out The Third-Party Service Providers- By reaching out to third-party service providers, you can fill those gaps. Say, for instance, you’ve identified a need for more quality content. This is, typically, a somewhat time-consuming activity that requires a certain level of advanced knowledge and skill to do well. In this case, it would make perfect sense to outsource writing services to boost your blog effectiveness. Here are the five tips for increasing marketing presence. 1.Enhanced Search Engine Rankings: Well-written blog articles will incorporate SEO practices, such as keywords for items your customers are searching for, as well as other tactics. These methods will help people looking for information to find your website and increase your chances of capturing that coveted first page of search results. When working to improve search engine results, consistency is key. By having writers regularly create content, you’ll notice that your website’s search engine ranking increases over time. 2.Create More Content: When taking on multiple duties, there’s only so much content a small marketing department can create. However, third-party content writing firms have access to various writers and can produce a far larger amount of content than your business could produce in-house. This can be especially valuable if you need to populate a new blog with content. If you’ve done a site audit and identified gaps in your content or opportunities to educate your customer base, the faster you can produce the required content, the quicker you’ll notice results. A third-party resource is often better equipped to do this than your in-house talent. 3.Improved Engagement: As opposed to marketing department staff who writes sometimes, professional writers are experts in crafting a message that gets results. They’re also experts at creating engaging content. That combination is ideal when looking to increase brand engagement. Whether it’s social, email, or blogs, crafting engaging content is the bread and butter of content writing agencies. Starting with social media engagement is the most convenient path to start. To build up the marketing presence. Your brand recognition and social media engagements both are playing an important role. From the social media platforms, you will get the connections of a hundred followers. The interested followers are going to visit your website, and they are interested in your activity. Your engaging post will attract viewers, and when you have a good number of followers, then approaching the third party is becoming easier. 4.Quality Content: When writing content is the sole service offering, producing high-quality work is good for business. This demand to always produce high-quality work ends up being a de facto guarantee that you’ll get the best writing you can buy when outsourcing to a content writing company. Content is the most valuable part of keeping your website and social media page interesting. For the marketing presence, your interesting and quality informative content is like a booster. Every year Google is upgrading its search engine algorithm, and every year, you will need a good source of content. And how you can supply this amount of content. When you take professional help for the content writing, every content will qualify the parameter. 5.SEO And Page Traffic: Every third-party company loves to work with successful and popular companies or influencers. Your Google page SEO and page traffic are quite an essential factor in building up the marketing presence. Your page traffic and the social media followers list is denoting how your engagement is. When you achieve a higher ranking position in the google search engine, the viewer’s visit ratio will also increase. When you want to increase your website page traffic, you have to fulfill the SEO terms in each of your content postings. And when you are taking the help of a professional, every content will be SEO optimized. Wrapping It Up: A company specializing in article and blog writing would be an ideal choice, as they will have a stable of writers to ensure you get someone with the experience to write knowledgeably about your niche. Several benefits are associated with increased marketing presence. Do not forget to share your comments with us in the comment section. Read Also: Top Ways Video Marketing Will Help Your Business Grow The Challenges of E-Commerce SEO Key Components for Your Marketing Stack

Content Marketing Mistakes You Shouldn’t Be Making

By now, most people know the value of a content marketing campaign to your business. Given the reach and convenience of the internet, most brands are bound to hop onto the content marketing bandwagon. The only problem here is that not everyone who hops onto trends completely understands them. Before you fully commit to a content marketing campaign, it’s important to know what you’re getting yourself into so you can avoid making catastrophic errors. In this article, we have outlined some horrible content marketing mistakes many marketers are making these days. Read this article if you don’t want to make these mistakes. Why Should I Consider Investing In Content Marketing? ROI: The first reason that content marketing is beneficial is that it significantly contributes to your return on investment (ROI). ROI can come in different forms, such as a customer subscription, better brand visibility, improved brand reputation, increased inbound traffic, and customer loyalty. Establishing Brand Authority: Content marketing also helps establish your brand as an authority, so long as your content is of good quality. You can even become your niche’s primary source of information. When this happens, customers are more likely to remember your brand whenever they need a product or service that you offer. Interact with Target Audience: Finally, content marketing is a potent means to interact with your target audience (and your target demographic). Sharing content helps you build trust with your audience, and it also acts as a means to extend your reach even further whenever your audience shares your content. Lead Generation: Furthermore, frequent followers and readers eventually become actual customers. Content marketing is a useful method to bolster your business’ performance, but only if you utilize it properly. It’s not a silver bullet that’s going to solve all your marketing problems. Generally, your best course of action is to hire a content marketing agency to launch and implement your campaign properly, but for those who want to try their hand at doing their own content marketing, there are some mistakes that you need to avoid. Poor Audience Understanding At the core level, it boils down to how well you know your audience. Your marketing message will work through the content you publish when you know who you are speaking to. The digital mediums, the analytics, and the other technical aspects come way later. Publishing content without knowing your audience is simply shooting arrows in the dark. It negatively impacts the different marketing and sales metrics you are trying to achieve. Here’s how your digital presence might suffer if you make the mistake of not understanding your audience – Low Engagement When your content isn’t aligning with your audience, your website will suffer from low engagement. Low Traffic: Your website can also suffer from low traffic. Poor Brand Reputation: when your business content is everywhere, your audience doesn’t recognize what you are posting. You also don’t get to build your brand image which can sustain your business for the long term. Poor SERP Ranking: readers will not stick around to read content that isn’t engaging, giving your website a poor search engine presence. Publishing Content Without A Goal In Mind: If you aren’t doing anything for free then you shouldn't also do anything without a purpose in mind. Whenever we publish content, it’s important to always have a goal in mind. You have to determine whether the goal of your content is to sell, generate leads, inform, or engage with your audience. These goals or purposes shape your content strategy, which dominates the core function of your content journey. What’s the content journey, you ask? It’s your process to create, publish, distribute, promote, and measure your content. Then there are your content channels and promotion tactics based on the type of channel and the type of content you are putting out. Yes, we are talking about everything starting from Social Media and YouTube to Blogs. If you are posting it on Instagram, you’ll use Instagram analytics. But, for blogs, you’ll need to use tools like Google Analytics. Your goal will determine things about your content, such as your call to action and tone (whether conversational, informative, or imperative). For example, if your content is meant to sell a product, it needs to sound friendly yet informative. A post that’s meant to engage with your audience is best written in a sincere, genuine tone. Failing To Utilize Paid Content Amplification: The internet is currently oversaturated and highly competitive. Content brands are constantly vying to get their message on the feeds of prospective customers. The brand that gets relegated to the background will surely lose customers, even if its product is superior to that of its competitor. Paid amplification helps your content reach your intended audience, and it almost always produces quality leads. Consider the fact that even industry giants make use of paid content amplification. This means that you should do so as well if you want to stay relevant in your chosen industry. Forgoing The Use Of Social Media Stories: Social media stories are mobile-viewed vertical videos and images that appear outside a user’s regular feed and last only 24 hours. Storytelling will be the key to distributing your content successfully. Stories are perfect for building emotional connections with your audience because they are more casual and are mostly used as a medium for real-time engagement. Stories also have a natural progression. This means that users can arrange their content to be more cohesive to viewers. Stories also allow users to enable their viewers to react to the story while also helping users determine the type of content that viewers want. Limiting Your Content Form: In today’s market, text and image content alone will not differentiate you from your competitors, especially when you consider that users are gradually shifting away from written content because of the increasing popularity of video content, podcasts, and infographics. This is especially true considering how these types of content are also searchable on major search engines. It’s important to invest in other content channels to maximize your reach. This also allows your users to choose how they consume your content. The best part about this is that you don’t necessarily have to generate new content to fill these channels. In fact, you can repurpose written content and simply change the channel they’re published on. An old blog post can serve as your framework for your video and audio content. Your users will appreciate the variety of your content, and this variation will also help improve your website’s SEO ranking. Ignoring Data Analysis: Successful content marketing is not just based on artistic taste and content popularity. It is also heavily influenced by data. Running an analysis of your campaign’s performance grants brands the insight needed to make informed decisions regarding content. The numbers will help you determine which approach is better for a particular demographic. This also allows users to correct a wrong approach. For example, if you’ve discovered that most of your users are active at a certain time, then use that data to determine the best time to publish your content. Simply ignoring the data will not only rob you of the traffic you would have gotten otherwise, but it will also convey that you’re indifferent to your audience, which will eventually spell the failure of your campaign. Conclusion Content marketing is a boon to business owners because it grants them the ability to grow their businesses quickly. It requires a lot of work and experience to get it right the first time, but since you’re posting your content on the internet, it essentially means that as long as your website is up, your content will continue to do its job. Whether your content becomes effective or not depends on whether you do things correctly. Read Also: 4 points to consider when creating a Great Content Marketing Strategy Crucial Role of Content Marketing in Local Business Required Content Marketing for Your E-Commerce Know Why Content Marketing Is Important For SEO

Your Ultimate Guide To Creating SMS Marketing Campaigns

What Is SMS Marketing?

Choosing The Right SMS Marketing Tool