What to Know About Location-Based Data

Published on: 23 June 2021 Last Updated on: 03 January 2025

For businesses in any industry and of any size, location-based data and the use of a location analysis tool can take your marketing to the next level.

Location-based marketing means that you’re targeting your audience based on where they are at a current moment, or maybe where they’ve recently been.

For example, you could target an audience that had recently been to a local car repair shop, or maybe you’re using zip codes to target people.

Location data can provide a lot of information about what a person does on a daily basis. This could include their shopping habits, where they prefer to eat, and it can even provide information about how they go from looking at a product online to buying it in a store.

The use of location-based data means that you can personalize your products or services and be more targeted and efficient with your marketing.

The following are some of the big things to know.

The Basics

Location data is typically a reference to the specific geographic position of a smartphone or another device, or a building.

There are coordinates that are expressed as Latitude and Longitude, and these are the geographic positions themselves.

As far as marketing, GPS data is what’s most commonly being talked about. GPS provides coordinates gathered by a device.

There’s another term to be aware of here too, which is a Software Development Kit or SDK.

SDK codes are used by app developers. These codes then tell the app once it’s installed on someone’s device to collect location data from that device. The codes that are installed in an app do require that the user give explicit permission for the collection of location data.

The SDK method gives deep insight into the habits of users, but the opt-in element is important. Usually, the opt-in is obtained when a user first interacts with an app after downloading it.

In some cases, an SDK can only work when the app is open, and others can run in the background.

Legality

Location data doesn’t record someone’s identity or any information that could personally identify them. Businesses small and large throughout the world do use location data.

There are regulations and legal compliance issues to be aware of, though.

For example, data privacy laws dictate how businesses can collect and utilize some customer data.

A data collector has to get the specific consent of someone to use, store, manage or share their data. You also have to provide them the opportunity to opt-out any time.

Strategies For Location-Based Marketing

There are a lot of ways that you can use location-based data in your marketing. Examples include:

Geofencing: This is a concept where location data is collected in real-time. With this approach, there’s the creation of a virtual perimeter around a certain location. Then, you’re either gathering data within that or targeting. You can use it for proximity marketing. For example, if someone with your app enters an area within your perimeter, then they might get a push notification letting them know of a sale or event.
Geotargeting: This is about delivering ads to people in a particular location, but it’s different from geofencing in that it can use previous location data paired with specific attributes of the audience. It might, for example, use location along with interest or behavioral data. This gives the opportunity for segmented and tailored marketing.
Conquesting: This location-driven marketing approach is about reaching your competitor’s customers. For example, you’re using collected data to reach an audience when they are visiting the location of your competitor.

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

There are broadly a few types of businesses that might find location marketing is a good fit for them.

First, if you have retail locations, it can be a good idea to explore the collection of location data. This can include shops, restaurants, or car dealerships.

If you’re a business that has special events or seasonal events, you might consider it. This could include event venues, sporting businesses, and businesses in travel or hospitality.

eCommerce brands might use location marketing to find shoppers that go to brick-and-mortar competitors.

Niche industries such as transportation and real estate as well as education can benefit from location marketing.

Location data is really the biggest thing right now in terms of understanding customer behavior and the full customer journey and filling in gaps in that journey or perhaps the gaps between online and offline behavior.

Read Also:

Which marketing mix element deals specifically with retailing and marketing channel management?

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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4 points to consider when creating a Great Content Marketing Strategy

The proverbial ‘holy grail’ of digital marketing is a slow but steady increase in your organic traffic, on a day-to-day basis. The key issue is not the fact that one is able to generate numerous hits on the website itself (important though they may be) but the fact that these hits will eventually be converted into actual sales. In this case, a suitably high conversion rate (resulting in actual earning of revenue) is of near-absolute and paramount importance, especially when it comes to the creation of an entirely self-sustaining and viable online business entity. Yes, the seminal importance of generating leads can never really be overlooked, but the far more critical objective of eventually making these sales remains crucial to the success of just about any business at hand. 4 Keypoints To Remember While Creating A Great Content Marketing Strategy For successfully doing content marketing you will go to need to follow some basic strategy. Your goal is to attract as many as possible audiences to your website. More audiences mean more potential customers. If your content is not going to attract audiences to your website. Your content marketing is not going to be successful. For doing this Here are the four key tips for you and along with this enhance your content marketing strategy. 1. Attracting The Relevant Traffic : It is pertinent to note that most such successes are only possible if the website in question is also able to attract the relevant traffic, in the very first place. This is precisely why many hits right at the initial stage, is of such supreme importance. As a matter of fact, the more such hits, the more the potential for the actual kind of leads that will almost inevitably lead to outright sales, either online or even offline (as the case may be). This can of course, only happen with the website itself is also able to ensure that the ‘just right’ traffic not only comes to the site but also stays there for a long enough period of time to enter the ‘web marketing funnel’ (that is, the process that leads an individual to not just the site itself, but also converts him or her into becoming a long-term customer. This entire process is colloquially known as a ‘marketing funnel’). This is the part where a highly effective content marketing strategy can easily come into the picture. That is, the kind of strategy which will be able to deliver both a sustained and an impactful message to the overall target audience. But in such a manner that it will also help them come to a suitably favorable purchase decision. Let us see just what such a strategy actually entails: 2. Understanding the target market : Here, it is very important, to understand that just about any content generation strategy has to come from the point of view of the target audience itself. The more important points and salient features of this aspect include the psychographics as well as the demographics of the audience that the enterprising content marketer is targeting. For example, if a website retails sports-shoes in the city of London, it would hardly make sense to pepper the website with articles on the Vietnam War (for instance). Here the key point to understand and learn is that one has to ‘tailor-make’ the content to fit in with the audience’s very own likes and dislikes, per se. (An interview with an Olympic hockey, for example, will be able to generate a lot more interest in the products on offer, then if the site owner and marketer were to just simply pick up random news items.) Similarly, if you are a heavy equipment dealer and sell used cab-over trucks and dozers, the content on your website should be relevant to the target market. 3. The seminal importance of creating great headlines : When it comes to understanding the importance of the ‘ubiquitous’ headline, the odds are that many if not most, such ‘digital marketing content specialists’ just simply love to write entire reams and reams of their very favorite articles without ever really understanding the gist of their work. In other words, they just simply fail to realize the fact that it is not the long-winded content that really catches the eye, but rather the headline, itself. If the headline is eye-catching enough, then the odds are that it will also vividly capture the imagination of the reader who will, in turn, be so hooked that he will have no choice but to read the whole thing. And once he does that, it will be easy enough for him to slide into the marketing funnel without even realizing it at all. This is why all content writers should almost always opt to go for a truly eye-catching headline if they possibly can. 4. Express and articulate your ideas very clearly : It is an axiomatic enough of an assumption that any article that converts is a winning article! This is why the web content writer should always avoid writing a lot of complicated stuff as well as long-winded and extended sentences that basically look like absolutely indigestible paragraphs, in their own right. Here, the need of the hour is to keep all such writings, both clear and concise. Albeit, having said that it is important to understand that your writings should be highly effective Here, the best policy and practice is to typically use short, concise and fairly simple words that even a child would be able to understand. In fact, the content writer should try to cut out all unnecessary words, if he possibly can. The point to remember here is that being clear is always much better than merely ‘showing off’ one’s own knowledge. Conclusion : In 2021 Content Marketing is the biggest medium by which you are going to convey your message to your audiences. Ultimately, the quantity and the quality of content on your site will easily go a very long way indeed, in effectively ensuring that you can also retain the core interest of your own target market in a manner that will be calculated to generate not just a single sale, but rather to create repeat customers, again and again. Read Also : How To Monitor The SEO Health Of Your Website Best SEO Tools For Ranking The Website Get A Return On Investment With Your SEO

What to Look for in a Transcription Service Provider

The demand for transcribers has been on the rise in the past few years. The challenge that most people who are seeking these services have is that they don’t know what they should be looking for in a reliable transcription service provider. Having a clear sense of your requirements is among the initial steps of getting it right. Are you striving to hit the timelines or you are looking for a cost-effective audio transcription service? You also need to ask yourself whether you are searching for value-ads to enhance the efficiency of your business or are you after the run-of-the-mill services. Each transcription company has its strength and weaknesses. You can get a rough idea of what to expect by looking at their website. You can also decide to send the service an inquiry about their specifics. Below are some of the elements you need to consider as you do your research. Accuracy and Quality : The first thing you need to evaluate is the quality of service that the company offers to its clients. You need an accuracy level of at least 99 percent if you are looking for reliable transcripts. The company can advertise high accuracy but its good to find out their guarantee about the same. For example, evaluate the quality control processes of TranscribeFiles.net audio transcription before you hire their services. Simplified Pricing : Check whether the company is providing a combined pricing structure for the services they offer. You may discover some hidden costs depending on the add-ons of your choice. Variable pricing makes it very hard for the customer to decide what he or she can afford. Value for Your Money : Ask yourself whether the transcription cost is realistic. Some of the charges that vendors impose are unbelievably cheap. However, you must be sure of the accuracy and quality before running for such cheap services. There is no need to take a cheap service that will force you to employ a second transcriber and waste a lot of money because of poor services. Confidentiality : Reliable transcription services should have rigorous internal processes. The company should have the ability to preserve the confidentiality that is contained in the audio subscription files to avoid any leakage of sensitive data. It's wise to choose providers who have the ISO information security certificate if you want to have some peace of mind. Qualified Personnel : You need to look at the qualification of the people who will be transcribing your files. Subject matter experts, native speakers, trained quality analysts, and top university graduates are the best transcribers. The experience they have will guide them to pick on the soft transcription elements such as enhancing the overall quality of the product, cultural nuances such as colloquialisms, slang, and dialects. Scalability : In case you have sizeable projects, then you could be searching for a bulk transcription service online. It is wise to pick a service provider who has been handling such orders. However, the transcripts may come your way late and with several errors because of the existing inefficiencies. Credibility : The transcription service you choose should be able to verify who it claims to be. Go through some of their previous assignments to know what they can deliver. Also, read their testimonials and referrals and those of third-party websites. Value-Adds : Check whether the transcription company provides any complementary or supplementary services. It can be more cost-effective and convenient to work with a provider that offers other services such as captioning, translations, copyediting, and even proofreading. In summary, choosing an audio transcription service is not an easy task. However, you can ensure the accuracy, quality, and security of your data by doing a lot of research. You will also be able to save yourself a lot of time and money in the process. Read Also : 5 Tips For Getting A Cheap Essay Writing Service Online The Importance Of SEO Based Digital Marketing Services Lawn Care Maintenance Services And Tips

Best Way To Earn Passive Income In 2020: Email Marketing

If you’ve done it well enough and offered something of value for free, then a bunch of people will opt-in. Now you have their email address and contact info and you can follow up with them for the end of time or until they unsubscribe. So, its important to give out some sort of free gift that you give to people in order to get their email. Okay. Emails- All You Need to Know: So what is your free gift, what are some things that work, really? Free ebooks. I'm sure you've seen those: “download our free report on __” For example, the eBook that I was circulating as a free gift was – “The 11 questions to change your life”. And then if people liked it (in a lot of cases they did), they want more and I give them an offer from my best Journal course, so there you know after they got it all they can get my best Journal course. So this is a very simple, opt-in I put 11 questions down and I give it away for emails (Shopify product research). Now, this right here has brought in probably ten thousand email addresses and, people have moved or they've unsubscribed or I’ve deleted them. Like I talked about earlier, but just from this little book right here I was able to generate a lot of income. Now I have their contact. So whenever I have a new video out, I know that they're interested in self-growth. So maybe if it's a self-growth video, I'll shoot it out to them. Or maybe if it's like a new offer I have, I'll shoot it out to them. Checklist: So anything like this, which is sort of like a free book and I say its more of a checklist, which is the second thing that works really well - you can do a checklist. I know some big entrepreneurs who were like to get the free YouTube checklist. Okay, like the five things to grow your YouTube channel get for free. Checklist and you take their email through email marketing and then you send it to them and it's all automated. Another thing that I'm a big fan of its free membership sites and. For instance, I’ve had one in my Facebook Community for YouTube entrepreneurs. It's pinned in the description there. And so it's like a gear list, a list of stuff you use or a quick start guide and the goal with your free report or your free opt-in or your baits is to get people immediate results. A good question to ask yourself is, what's like something that your audience could take action on open and get immediate results on in like 10 minutes. So you don't want your free report to be like an entire book, right? Authors will say get my first chapter for free, you don't want your free report to be like just mega long, although it is a strategy, I'm not a fan of it. If I get a free gift, I want it to be immediate action. So here is like gear favorites for it and conveniently these are all affiliate links, which is also cool, because even if they don't buy anything from me, down the road and they still get some good info if they want to buy something for themselves. Well, I make a commission on this. So that's a cool way you can cross-pollinate your income streams. I’ve built a multitude of free gifts and distributed them to my subscribers through click funnels something that they can do in 10 minutes or look at in 10 minutes, something that you can put together super quick even in like a Pages document or a Word document or a Google Document and just export it to a PDF. But don't spend too much time on this, the goal is to just get something up that you can start giving away to people to collect their emails through the email marketing. Best Way To Earn Passive Income: Email Marketing Lastly, when it comes to email marketing is for you to have multiple lists. This is because people have different interests. The people who are interested in YouTube, they're not guaranteed to be interested in personal development, for example. They're not, into maybe saving and investing and so if you talk about multiple things on your Channel, blog or your brand you want to segment your list as much as possible. Okay, so just try to narrow it down to people who like tennis or people who like golf or people who like swimming if you have a sports club or something like that, because of the tennis people are getting swimming tips. They're going to unsubscribe. They're going to get pissed off and that makes sense because you signed up for tennis not swimming. So as much as possible whatever that is in your business, try and segment your list as much as possible. And so that's why I have 20 lists of them have 300 people and some of them have 6000 people. Read Also: Pittsburgh Sportsbook Is Now Available At Parx Casino In Bensalem, PA 3 Top Tips to Keep Your Eyes Healthy

What to Know About Location-Based Data

The Basics

Legality

Strategies For Location-Based Marketing

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

Avoiding Sales And Operations Planning Mistakes

Retailing and marketing channel management: A key marketing mix element

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

4 points to consider when creating a Great Content Marketing Strategy

What to Look for in a Transcription Service Provider

Best Way To Earn Passive Income In 2020: Email Marketing

What to Know About Location-Based Data

The Basics

Legality

Strategies For Location-Based Marketing

What Types of Businesses Are a Good Fit for Location-Driven Marketing?

Share this Article

Avoiding Sales And Operations Planning Mistakes

Retailing and marketing channel management: A key marketing mix element

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related