Try These Mac Screen Recording Software For Your Next Webinar

Published on: 12 July 2021 Last Updated on: 10 January 2025

Sometimes, it’s better to show than tell. That applies perfectly to your webinar. Maybe you want to show webinar attendees how to use your new product. Or perhaps, you plan on showing graphs and charts to drive a specific point home. Sure, you can describe these to your audience with the Mac screen recording software. But wouldn’t it be better to show them instead?

And suppose you are planning on using automated webinars to promote your products or services, establish industry authority, and build trust between your company and your target consumers. In that case, you’ll need to find the best screen recording tools for webinars.

Here’s a brief rundown of the best screen recording software to choose from.

A Few Important Things To Remember Before You Record A Webinar

In the last few years of the pandemic, teachers, for example, have been forced to become aware of online streaming platforms and webinars. They have to hold sessions, take classes, become part of conferences and more. A good idea would be to learn from webinars for teachers and get the necessary knowledge to do better when you hold one on your own.

Before choosing a webinar Mac screen recording software, you should understand a few things out of the way. First, new things incorporating are always good when you are well aware that your work’s software is becoming simpler.

For starters, you need to decide whether you are just going to share your screen with your viewers or if you are going to show your face on the screen.
Most screen recording tools allow you to show your face while you are sharing your screen. Deciding on this is critical. It may take some trial and error to set the best configuration if you choose to show yourself while sharing and recording your screen.
Next, you’ll have to decide whether you are going to share a slide deck with your audience or just yourself while doing a presentation.
For the former, you’ll need to use presentation software like PowerPoint and Keynote. Alternatively, you can just display images on a slideshow using software like Canva.

Finally, you have to make sure that you have everything that you need to record a webinar, from a good microphone to the right location that’s free from unwanted background noise and other distractions.

5 Top Screen Recording Software To Choose From

With these prerequisites out of the way, it’s now time to choose the right Mac screen recording software for the webinar recording. Here’s a brief description of each option.

1. Camtasia

Camtasia is a screen recording software that works with both macOS and Windows. One unique advantage of this software is that you can work on a project on either operating system. For example, you can record your screen on your Mac and then have someone who’s using a Windows computer edit and polish your recording.

With Camtasia Mac screen recording software, you can record your whole screen or just a portion of it. Camtasia is also available on mobile, enabling you to use media stored on your smartphone.

Camtasia also has video editing capabilities, enabling you to polish your recorded webinar before publishing and sharing it with your target audience.

2. Screenflow

Screenflow is another good Mac screen recording software that is a perennial favorite of people who host webinars.

And there are a few reasons why. For starters, the software is affordable, making it accessible to small business owners.

The software is also versatile. Aside from using it to record your screen, you can also use it to record your webinars.

Other notable features include annotations, filters for both audio and video, zoom and pan motions, and more.

3. Screencast-O-Matic

Screencast-o-Matic is a browser-based screen recorder.

Before you can use this software to record a webinar, you will need to download and install

an application and get an annual membership subscription.

After installing the software and creating an account, you can then record your upcoming webinar.

Although the software has a few nifty features like zoom and drawing on the screen, you have to take note that you can’t record your entire screen. Instead, you can only record an area on your screen.

4. Tiny Take

If you’re bootstrapping, Tiny Take is one option you should strongly consider looking into.

Although this Mac screen recording software used to record a webinar may seem basic to some people, it’s free and does an adequate job of recording your screen. It comes with basic features like zooming, panning, and a bunch of special effects.

5. Zoom

Over the past few years, Zoom has emerged as a popular platform for holding meetings online.

But unknown to some users, you can also use Zoom to record your screen. Plus, it has a free screen recorder feature, perfect for smaller businesses looking to minimize their expenses.

You can then save your recording in mp3 or mp4 format. Take note that mp3 is audio-only. Meanwhile, the mp4 format records both audio and video, which you can polish through video editing.

Webinar Recording For Your Next Show And Tell

Showing yourself in front of an audience is a great way to humanize your company. Instead of just showing a product or a service, your prospective buyers can see and identify with another person who faces the same problems as they have.

But sometimes, showing yourself in front of the audience is not enough. To explain and make a complex idea more accessible or to back up certain points, you might need to use a robust Mac screen recording software for your screen.

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Direct Mail: 7 Reasons Why It Isn’t Dead

In an age dominated by digital marketing, you might be forgiven for thinking that traditional advertising methods like direct mail are obsolete. However, contrary to popular belief, direct mail is still alive. This article will explore why direct mail remains a valuable and relevant marketing tool in the 21st century. It has a lot of valuable information to impart. Hence, if you are looking forward to direct mail marketing, this comprehensive guide is your ultimate destination. So, let’s get started… What Is The Concept Of Direct Mail Marketing? Direct mail refers to an advertising form where you have to send physical mail elements straight away to consumers. It can be a postcard, letter, catalog, or brochure. This category of outbound marketing lets businesses target a larger audience group and personalize their marketing messages. The goal of shooting direct mail is to generate responses from the recipients. While direct mail includes sending down physical mail pieces, an email is quite different. The latter is an electronic marketing form where you have to send emails to a number of prospects. Furthermore, email has the same purpose as direct mail, such as lead generation, consumer loyalty, and retention programs. Reasons Why Direct Mail Marketing Is Not Dead Despite the rise of digital marketing and the internet, direct mail marketing is not dead, and it continues to be a viable strategy for many businesses. Here are several reasons why direct mail marketing remains relevant: Tangibility and Engagement One of the primary reasons direct mail persists as an effective marketing strategy is its tangibility. A physical mail piece, whether a postcard, catalog, or personalized letter, offers a tactile experience that digital marketing cannot replicate. This tangible connection enables potential customers to engage with your brand more deeply. People tend to spend more time reading and exploring physical mail, and they are more likely to retain it for future reference, thus extending the lifespan of your marketing message. Targeted Marketing Direct mail allows for highly targeted marketing campaigns. With access to data and analytics, businesses can pinpoint specific demographics, geographic areas, and consumer behaviors with remarkable precision. This allows you to reach the right audience with tailored messages and offers. The result is a higher conversion rate and a more cost-effective marketing campaign. High Open Rates In a world where inboxes are overflowing with emails and online ads, direct mail, and leaflet distribution companies stand out. Research consistently shows that physical mail has higher open rates compared to emails. The physicality of mail triggers curiosity, and recipients are more likely to open a well-designed and attractive mail piece. Your message will reach its intended recipient when it arrives in their mailbox, increasing visibility and brand recognition. Creativity and Personalization Direct mail offers a vast canvas for creativity and personalization that digital marketing can't always match. You can design eye-catching postcards, brochures, and catalogs that capture attention. Personalization can be taken to the next level with custom offers and messages that resonate with each recipient. Using variable data printing, you can address recipients by their name, include tailored product recommendations, and even provide unique discount codes, significantly enhancing the personal touch and increasing the likelihood of conversion. Multichannel Integration The most successful marketing campaigns often involve a combination of strategies. Direct mail can easily be integrated into a broader multichannel approach. For example, a direct mail piece can lead recipients to a website, social media channels, or an app, enhancing your online presence and reinforcing your message. By coordinating your direct mail with other marketing efforts, you can create a consistent brand experience across various channels, boosting customer engagement and brand loyalty. Measurable Results Direct mail campaigns provide measurable results. By using tracking and analytics tools, you can determine the effectiveness of your campaign, from open rates to response rates and conversions. This data-driven approach allows for continuous improvement. It also provides valuable insights into your audience's preferences and behaviors, helping you tailor future campaigns for even better results. This tangible data-driven approach can lead to a higher return on investment, which is essential in any marketing strategy. Trust and Credibility In an era marked by concerns over privacy, cyber security, and the authenticity of digital communications, direct mail stands out as a trusted and credible form of marketing. People tend to trust physical mail more than online communications. A well-designed and professionally printed mail piece carries an air of legitimacy and authenticity that can be difficult to replicate digitally. Leveraging this trust and credibility can significantly enhance your brand's reputation and establish a stronger connection with your audience. Bonus Points About Direct Mail Marketing You Need To Remember Now that you know why direct mail advertising is the best for you, here are a few bonus points. Do not forget to consider them as well because all leads to your success: Direct Mail Offers Higher ROI We have discussed how direct mail is highly open in comparison to emails, but that’s not all! It also provides more return on investment. Research says that direct mail marketing provides a 29% median ROI. If that doesn’t seem too high, think this way. When you take paid search as a way of getting 23% ROI and 16% online display, this number will look more attractive. It Works Good With Digital Marketing Strategies No brand today can sustain itself without performing digital marketing. And what’s better than incorporating a direct mail marketing strategy? After all, both of them go hand in hand. Blending direct mail with technological digital marketing strategies boosts the personal touch of an email. Conclusion Direct mail has evolved and remains a viable marketing strategy for numerous reasons. Its tangibility, high open rates, precision in targeting, personalization, and integration with other marketing channels make it a valuable asset in any marketing toolkit. Direct mail can yield impressive results when executed correctly, providing a unique and effective way to reach your audience in an increasingly digital world. So, don't be quick to dismiss direct mail – it's far from dead and continues to play a vital role in the marketing landscape. Its unique advantages make it an essential component of a well-rounded marketing strategy. Read Also: Using Direct Mail To Build Trust With Real Estate Prospects The 7 Most Common Email Marketing Mistakes Identify Malicious Emailers With Online Tools

6 Tips to Shoot Hyperlapses Quickly and Easily Using a Camera Gimbal

Hyperlapses are generally eye-catching. Traditionally, shooting a Hyperlapse video required you to attach your camera to a tripod as you carefully marked the ground distance. The ground was supposed to be an even one. However, this approach was slower and tiresome. Today, you don’t need a tripod. All you need is a DSLR camera gimbal or any handheld stabilizer that will work with your camera. The gimbal will allow you to shoot the Hyperlapses fast and easily. To achieve this, you need to observe the following 6 tips. 1. Set Your Camera Right: You start by fitting the camera firmly on the gimbal. This will enable you to shoot the Hyperlapses in a stable way. Then, you should adjust the digital camera to shoot either 4K videos or short-interval shots. Thee 4K setting is better since it allows you to add the ramping speed afterward. Lastly, If the footages are not stable, erase the tracking points. 2. Walk Cautiously When Shooting: Shooting with a gimbal doesn’t give you the freedom to walk unsteadily and fast during the production. You need to walk uniformly and slowly to ensure that the quality of the Hyperlapses is not compromised. Once you press record, you should walk towards your target with the gimbal level well-maintained. A handheld gimbal will deliver stable Hyperlapses provided that you don’t hurry the shots. 3. Shoot Longer than Necessary: For the sake of post-production editing, it’s important to shoot the Hyperlapses longer. You have to remember that Hyperlapses are often unpredictable. With longer footages, it becomes easy to omit the unstable parts and keep the stable ones. Moreover, the editing is fast-achieved. 4. Always Focus on a Fixed Point: You can do this by switching to the lock mode. The mode allows you to shoot the Hyperlapses easily and not to lose the focus. You shouldn’t lose your target as this may cause the gimbal to fail you. You just need to prioritize on achieving a better view during the entire shooting path. 5. Enhance Motion Blur with ND Filters: People in motion and blinking cars may interfere with your Hyperlapses by limiting your exposure. To enjoy longer exposures during a daytime shooting, you should enhance the motion blur. The best way to do it is to use the ND filters. While encouraging longer exposures, the filters enable you to shoot amazing still images that are good in quality and balanced. 6. Create Parallax By adjusting the Gimbal Settings: Finally, it’s important to create parallax if you want a different motion dimension in your shots. To create parallax, you should: Open the gimbal assistant software to access the control panel feature. Click on it and adjust the shutter speed to the lowest value possible (one second). Once you are done, you can press record and start to shoot. Put simply, a handheld gimbal can help you shoot quality and stable footages. The experience is enjoyable but you have to do it right. With the above 6 top tips, you can be able to shoot Hyperlapses comfortably with the stabilizer. This ensures that the post-production is also done seamlessly. Read Also: How To Pick The Best Trail Camera 2019 “Best Guide For The Users” What Is A CMOS Camera?

How The Metaverse Will Change The World

The Metaverse is that ever-growing, evolving virtual reality we're all familiar with. We can't speak to it and touch it like we can with the real world, but its impact is felt by those who have the luxury of entering it. It's an ethereal existence that motivates people to create new things and inspires innovation - in short. It's changing society for the better. It's difficult to say exactly; what this means for society as a whole, but there are plenty of early indicators, from businesses taking on metaverse design processes in their everyday work to a surge in interest from members of academia. How Does Metaverse Change The World? It allows us to do things that otherwise would be impossible or simply hadn't even been considered possible. The graph below indicates how big the jump from 2020 to 2028 will be for the metaverse market. The technology that powers the metaverse has been around for a number of years, but it's only in recent times that it's become fully developed enough to enter mainstream society. As such, it may well continue to grow at an exponential rate as more people from a wide variety of backgrounds begin to utilize its potential. It is a community that values creativity and innovation above all else. As such, it is unlikely to stop evolving until it reaches its ultimate goal: total immersion in virtual space. It is difficult to say exactly what will happen when this level of immersion is achieved. While we don't yet know the full extent of all that's possible in VR, the possibilities are endless. From playing a part in real-world climate change to becoming a player, there's no telling where the metaverse will take us. However, there is one thing that everyone can agree on: as our technological capabilities grow, so too does our potential for affecting the world around us. With that said, there are plenty of ways to improve this society - from being safe online to protecting ourselves from cybercrime at home and work and ensuring our privacy on social networks - it's important for everyone to be aware of what their options are when it comes time for them to take action. How Is The Metaverse Changing Our lives? The Metaverse technology used to simulate virtual environments has a long history. Many decades ago, it was rudimentary in its construction: a pair of flat panels, a computer, and a single monitor. This was known as Head Mounted Display. 1. Physical Augmented Reality Then came Physical Augmented Reality (PAR), which involved superimposing virtual images over your real-world view - these were known as head-mounted displays, such as Google Glass and Microsoft's HoloLens. These were limited in their use but still had potential. However, now we are able to utilize Mixed Reality (MR), which is an amalgamation of the previous two types of AR. By combining augmented and virtual reality together we can create a totally new type of experience - one that brings the best of both worlds together into one world. 2. Metaverse Education The Metaverse isn't just another technology - it's something that can actually affect our lives in meaningful ways. Whether it's in the way we communicate with each other, allowing us to freely express our emotions, or even how we can utilize the metaverse in education, there's so much that this new technology can offer. As such, many people are already looking at new ways to utilize the metaverse for a variety of reasons. 3. Virtual Marketplace There are a number of possibilities - from creating a virtual marketplace where you can buy products and services to changing your appearance in the metaverse to how you look in real life. While you might have to wait for a bit before this becomes a reality, it's possible that the technology we'll use to create it is already here. One of the most obvious ways in which we can utilize VR is by using it as an educational tool. For example, schools are currently using tools that provide mixed reality simulations allowing children to interact with virtual worlds in a safe environment without fear of harm. Schools are also using the technology therapeutically, allowing children to learn more about their emotions and how they can be managed effectively. 4. Medical Industry Usages While companies like Microsoft have been busy on the AR/MR front, others have been busy integrating AR into various industries. The medical industry is one such field - surgeons are able to clearly see a patient's anatomy while they perform surgery, while pharmaceutical companies can create and utilize augmented reality interfaces to understand the drug-body interactions better. A metaverse is a useful tool for an array of different fields - one that will continue to be developed as AR/MR technology evolves in the years ahead. Technologies Still In Their Early Developing Stages While it's true that people have been able to use AR/MR technology for some time now, it has only recently become a viable tool in the home. Google's Cardboard, for example, is an inexpensive VR viewer that utilizes your smartphone as a display. Merge that with Google Street View, and you have a rough approximation of what the metaverse will look like - eventually. However, until we have an actual metaverse at our disposal, we'll continue to utilize these technologies as they get better and better. The development of virtual reality is one of the first steps towards this potential future. Once the hardware is developed, we'll be able to take a look at the virtual world from within. This has been made possible through our ability to manipulate sensor data and image-based media, which allows us to simulate anything we want without actually needing to build it first. Conclusion: Once this is achieved, we'll be able to truly dive into the metaverse - a reality where our minds and bodies are still in control of what's going on around us. As such, this will be a far more realistic representation of reality than anything that's come before it. Read Also: How New POS Technology is Advancing Merchant Processing 5 Ways Technology Will Change the Hospitality Industry Post Covid-19 Pandemic How Cutting Edge Technology is Helping Dubai Improve its Healthcare Services

Try These Mac Screen Recording Software For Your Next Webinar

A Few Important Things To Remember Before You Record A Webinar