Google Maps Marketing: Guides on How to Boost Brand Advantage

Published on: 15 May 2017 Last Updated on: 08 August 2022

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street. It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
Get direction – It can specify how well the advertisements are driving traffic to your store.
Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.

Takeaway

Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Mashum Mollah

Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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8 Surprising Ways Cloud Computing is Changing Education

Higher education may face a fall in the number of students enrolling during and after the pandemic. Many universities in the UAE and worldwide have taken a different approach to education. Most offer online learning, while others offer online and in-person learning. Most students will not wait for the end of the pandemic to start or continue their studies; they will study online from anywhere in the world. This will create stiff competition among universities because students don’t have to go to colleges closer to their homes; they can finally study in the best universities. Understanding Cloud Computing This is the delivery of computing services such as databases, servers, networking, software, storage, intelligence, and analytics over the cloud (the internet). Companies and other institutions don’t have to own data centers or computing resources; they only have to pay for the cloud services they use. This is affordable and effective when applied in higher education. Most students will prefer higher education institutions that offer excellent digital services to those with a more traditional approach to education. Cloud computing consulting will help the educational institution elevate the existing education system and deliver remote learning. How Cloud Computing is Changing Higher Education Cloud computing is not a new trend that universities have to keep up with; remote learning has always been around. This is about utilizing existing resources and technology to provide better and affordable education. Here are some ways cloud computing is changing higher education. 1. Textbooks are Expensive University textbooks can be quite expensive, and not all students can afford them, and the cost rises each year. Some students prefer not to buy textbooks because they have other essential expenses to pay. Cloud-based books, on the other hand, are an excellent solution to this issue. Digital resources are affordable; this allows most students who are not financially stable to access the same educational materials and resources as other learners. This makes it convenient to study at your dream university in Dubai. 2. Enhances Student Experience One of the reasons why you should study in a reputable university in Dubai is that it will utilize modern technology in all areas. Digital-based learning can review and improve individual student learning processes. It provides an in-depth summary of learning activities, transforms learning processes to accommodate every individual, and assesses students’ wellbeing. 3. Virtual Classes Cloud-based software makes it possible for higher institutions to organize virtual classrooms for their learners. This reduces most of the infrastructural costs. Teachers can also create courses and resources for students to use remotely. Virtual exams can reduce expenses and save time for both the teachers and students. 4. Accessibility Cloud computing is very useful because it makes learning easy and readily available for every student regardless of location or time. You can access resources, learning materials, applications, and course contents at any time. You can enroll in a university in Dubai and participate in group discussions and virtual classes. You are no longer limited by time and location. The good thing is that you can access these resources even on your Smartphone. 5. Updated Learning Materials College textbooks are expensive; this makes some students forego buying them while others use books with obsolete information. Cloud-based learning allows students to access relevant information and resources without much hassle. This makes learning enjoyable and convenient. Students excel in their studies and become productive members of society. 6. No More Expensive Hardware Cloud-based resources rely on web browsers and can run on any Smartphone and hand-held devices like tablets. Students and higher learning institutions don’t need to own laptops or computers to access resources. You can use a basic Smartphone to access learning materials. You don’t need to spend much on external storage devices; you can utilize avenues that provide free cloud-based storage. These platforms can safely store your data; higher education institutions that use this system use a VPN for security. 7. Diversity Cloud computing in higher education gives students many opportunities. This is beneficial for students who feel left out by the traditional education system. Learners can learn remotely or pursue studies abroad. Professionals who have no time for full-time classes can pursue virtual learning to upgrade their skills. 8. Real-Time Feedback Feedback is crucial in learning because it enables the instructor to see whether students understand the course. Students’ feedback is necessary; they can provide real-time feedback, allowing the institution and professors to make adjustments to cater to their needs. This shows learners that their voice is heard and appreciated, increasing student experience, which leads to smooth learning and better grades. Cloud computing can be used in various sectors, including higher education. Students and institutions benefit from this technology in many ways; it reduces expenses for both parties and is more convenient than the traditional education system. The goal is to utilize digital services to provide high-quality education to students. Institutions that have already adapted to this technology will continue to improve education for many students. Read also: Ten Ways Technology is Impacting Modern Education Online Schools the Only Source for Personalized Education 7 Reasons why Online Education is Very Popular Cloud Hosting: Top five reasons to take your business to the cloud

How Businesses Benefit From Keeping A Text Message Record

Text messages have become an integral part of how businesses interact with their customers and employees. They are used to receive orders, promote products and services, answer customer questions, give instructions to employees, and for general communication within an organization. Their convenience and effectiveness have made text messages the primary means of communication within many organizations. This makes it necessary for businesses to implement systems to effectively manage their text messages. Knowing who is texting, what was texted, and the response given is required knowledge for businesses to successfully compete in this digital age. Without proper management of text messages, companies not only expose themselves to being left behind because of failing to recognize changing customer tastes, but also open themselves to internal and external legal threats. Visit this site for more information about text message records. Clearer Understanding Of Customer Trends Having a complete history of text messages gives businesses greater insight into customer wants and expectations. Being able to access this data will help sales and marketing teams to identify the strengths and weaknesses of current marketing activities, as well as provide instances where customers give their opinions about their experiences. Documented customer feedback should be used to improve existing products and services while helping to drive the development of new ideas that could be brought to the market. Text Message Records Provide Protection Customer complaints and lawsuits are unfortunate, but an inevitable part of doing business. Companies must protect themselves from costly lawsuits and the possible repercussions of false customer complaints, which include bad publicity, regulatory sanctions, and loss of income. Disgruntled current and former employees also pose a serious risk to businesses, as they might file lawsuits claiming they were wronged in some way. If an effective text message record-keeping system is in place, companies can discourage the occurrence of any false internal accusations Given the stakes, businesses cannot afford to simply delete text messages. Since text message records provide a valuable layer of protection for businesses, their safe storage has become a necessity. Monitor Employee Performance Knowing how sales representatives are communicating with customers is necessary to maintain or improve customer satisfaction, which is vital for a businesses’ growth and sustainability. Customers must be treated with respect and their concerns should be addressed in a courteous, professional manner. Text message records are not only utilized to assess current employee performance, they can also be used to train new employees, providing “real world” examples of the right and wrong way to handle specific situations. Conversations between customers and frontline staff should guide the creation of policies devised to address the underlying issue being discussed. Make Better Strategic Decisions Managers are usually under tremendous pressure to increase sales, improve customer satisfaction while reducing expenses. Unfortunately, in seeking solutions to improve their organizations, managers often make decisions based on theories or concepts that may not work when they’re implemented by a particular business. All businesses are unique in some way. Therefore, its policies and strategies should be based on the data surrounding its customers and frontline employees. Keeping text message records allows business managers to make decisions based on feedback from frontline employees and the customers they serve. Read Also: How To Fix Audio Renderer Error In Windows 10 – 2021 Updated 5 Tips for Creating a Successful Call to Action in Your Business Emails How To Recover Deleted Facebook Messages Using Com.Facebook.orca? – With Pictures

Gel Blasters Vs. Airsoft Guns – What To Choose For Your Next Game

If you are looking for high-adrenaline activities that will get your heart pumping – you should play airsoft or any other game that involves toy guns. If you are not into airsoft, you could opt for gel plaster guns. But – how are gel plaster guns different from airsoft guns? If you are wondering about the same thing, then you are here at the right place. Let us assess the essential differences between both toy guns and determine how the gel blaster guns are a better alternative to airsoft guns. Keep reading! What are Gel Blaster Guns? Also known as gel blasters, gel blaster guns shoot gel beads. The gel beads contain water, which makes them a safer alternative to the plastic pellets used in airsoft guns. The gel beads are ideal for CQB skirmishes as well. What are Airsoft Guns? Airsoft guns are the first type of toy guns introduced to the world. Originating from Japan, airsoft guns were made as an alternative for civilians who were prohibited from owning real guns. Despite their incredibly realistic experience, airsoft guns are essentially toys. Airsoft guns are banned in some countries due to the high velocities with which they shoot plastic pellets. The Essential Differences between Gel Blaster Guns & Airsoft Guns Both guns – the airsoft guns and gel blasters are fun to use in outdoor battle games. But – there are a few differences between both toy guns, including safety, ammunition, and legal aspects. Safety Despite the fact that airsoft guns and gel blaster guns are toy guns – these two aren’t the same when it comes to safety. The pellets used as ammunition for the airsoft guns are made of hard plastic, which makes them painful. This aspect perfectly explains why you might want to get one of the top-rated sniper gel blasters in Australia – especially – if it is your first game. Compared to gel blasters, the pellets shot by airsoft guns can cause injuries. Gel balls – on the other hand – burst upon contact, which could make it impossible for them to bruise them. Nonetheless, it is essential to mention here that irrespective of whether you are playing with airsoft guns or gel blasters, you will always want to wear your protective gear. You will want to wear full-body protection – including a helmet and gloves- for airsoft guns. If you are getting your game mode on with gel blasters, you will want to ensure eye protection. Ammunition Both toy guns use different materials for ammunition. Gel blasters use gel balls that are made of sodium polyacrylate, which perfectly explains why gel balls are known as jelly or water beads. Before you use these gel balls as ammunition, you will want to soak them in water for at least four hours. You will want to allow the gel balls to soak properly so they can reach their full momentum. On the other hand, airsoft guns use plastic pellets which are about 6mm to 8mm in size. The plastic pellets are also known as bbs. Read Also: Does Vinegar Harm Gun Bluing? Not Sure How to Keep Gun Safe at Home? These Tips Work! How Gun and Security Gear Advanced through the Years Parts of a Gun: All You Need to Know About the Components of Your Firearm

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

Mashum Mollah

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8 Surprising Ways Cloud Computing is Changing Education

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Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

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