If you are an attorney living in Houston, you need to make sure you are always collecting new clients. Your whole job is to make sure that your client wins their case so you can move on to the next one. The turnover is always there, and while you may get a lot of clients from word of mouth, you cannot rely on that alone.
Marketing your practice is the best way to make sure that you are always generating business and growing your practice. There is a lot of competition out there, so making sure that you use marketing to edge over your competitors can only help you with your career goals.
There are a lot of ways you can use marketing to promote your business. You can Google marketing for attorneys in Houston to find professionals that can help take your business to the next level or you can try marketing your practice on your own.
At the end of the day, it is your call but asks yourself this: would you trust an amateur to represent you in court? Probably not. So, would you trust an amateur to market your business?
Regardless of whether you decide to hire someone else or hire yourself for the job, there are a couple of different strategies your practice should try to get more clients. Here is a short list of some easy and simple marketing strategies you should try.
Four Crucial Marketing Strategies For Lawyers:
1. Start a referral program
You already have happy clients. Why not use them to help you find more. By starting a referral program in your practice, you can generate more potential clients. Maybe you charge a fee for your first consultation with a new client.
Well, if they found you because of one of your other clients, then maybe you wave that initial fee or cut it in half for those referrals. And maybe your client that gave them the referral gets a little something too?
I know I said not to rely on word of mouth for everything, but if you can market it in a way that will help you bring in more clients and motivate your already existing clients to tell their friends, then you have a successful marketing strategy.
2. SEO
SEO stands for search engine optimization and it can be a successful long-term marketing strategies for your law practice. What it does is increase traffic and brand awareness for your company, or in this case, your law practice. Its goal is to help your website appear amongst the top ten, unpaid, search results on popular search engines.
If you think about it, everyone uses Google to search for businesses in their areas. I know I use Google to search for certain kinds of restaurants, stores, and handymen in my area.
If I did not already have an attorney in the family, I would use it to search for a lawyer if I needed one. SEO can help make sure those people out there looking for your specific service finds you quickly and easily.
3. Social Media Campaigns
How often do you find yourself scrolling through Facebook, Twitter, TikTok, or LinkedIn daily? You might even watch YouTube videos to pass the time if you are experiencing a lull in your day and need a break.
Millions of people use some form of social media every day, so the more social media accounts you are active on, the more people will see you and your business. Get creative with your posts. Maybe make a law tip a day on Twitter to bring in people looking for law advice?
Do a funny video of yourself in court on TikTok to generate even more traffic. Whatever you decide, make it fun and showcase what your law firm is all about. You can even use SEO to help your social media posts stay even more active.
For more ways, you can implement SEO in your social media marketing, click here.
4. Paid Advertising through radio or television
Whether we like to admit it or not, we cannot always rely on organic marketing to get the job done and that is okay. Creating a television commercial or radio commercial can help potential clients learn more about your business.
You can give them all the information they need to know why they should choose you as their lawyer and how you can help them.
This works great with your organic marketing strategies too. Maybe a potential client saw you through one of your social media posts or a search engine but was not 100% convinced yet. Then Bam! Your radio commercial pops up in their car and you just earned yourself a client!
It can go the other way too. Someone could have seen your commercial on television one day and then found you via one of your organic marketing strategies. Both will work in tandem with each other to bring you the most clients.
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