Why Should You Consider Hiring An SEO Audit Service For Your Website?

05 November 2021

You have built your company webpage to connect with your target audience and help them know more about the products and services you offer. But, what if your site is not getting higher ranks or failing to drive desired web traffic? For this, you will need to run a comprehensive SEO audit and this is the primary reason why you would need an SEO audit in Singapore.

It’s a critical aspect for all sites selling their products and services online. Let’s delve deeper into the benefits it offers.

4 Advantages Of Hiring A SEO Audit Service For Your Website

Without the proper SEO Audit Service, you can not be able to calculate your website performance. When you can not count, it is pretty impossible to monetize the website successfully. Doing all your own is requires more time, so it is always better to hire some professionals for your SEO Audit.

Read through the four advantages of hiring the SEO audit service for your website.

1. Stopping Unacceptable SEO Practices Of The Past

The SEO industry is always evolving and the algorithms are constantly changing. It wasn’t much before that a common practice involved purchasing links that directed to the required website. But in recent times, even though link building is still a significant feature of the strategy, there is no denying that some toxic links may bring damage to the search rankings.

With an SEO audit, you may easily identify these unwanted SEO practices and help in recovering the overall SEO of the site.

2. Improving The Overall Performance Of The Site

Google will always prefer a healthy site that’s high on performance. When you rub an SEO audit, any issue of the site will certainly come to the fore. These may include problems concerning site maps or reduced speed. It will also bring up security problems that may have compromised the performance of your site.

While some of these problems can be fixed in moments, others would take a substantial amount of time. Performing SEO audits in Singapore regularly will boost maintenance along with performance.

3. Finding The Keywords The Site Is Ranked For

You may be surprised to learn about the actual keywords for which your website is ranked. And only an SEO audit can offer invaluable information about the organic presence in the site’s search results.

As you become aware of what you are ranking for, it will become easier for you to optimize your site’s content.

4. Knowing Your Stand With SEO

With the SEO audit in Singapore and the implementation of the required changes, you can repeat the process from time to time. This will not just aid in tracking the progress of your site but also have a clear idea of your future initiative. Also, it is imperative that you have a notion about where your competitors are standing with respect to you.

With a thorough SEO audit, you can detect who your rivals are along with the strategies they have employed so that you can stay ahead of them.

The Bottom Line

Thus, an SEO audit in Singapore will give you an insight into the technical infrastructure of your site along with the various elements of the page for optimizing the usability, visibility, and most crucially, improving the conversion rates. Without having any idea about these aspects, you will miss out on opportunities to secure attention from your prospective users. It’s very important to perform the audit from time to time to ensure the long-term success of the website.

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Mashum Mollah

Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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How to use IT to Save Your Business Money

In a world that’s focused on making your business fly, ‘return on investment’ (ROI) is a term that’s usually talked about when you’re planning SEO, PPC or social marketing strategies. In fact, IT can offer a huge ROI for your business – simply by streamlining processes that could otherwise see your team or contractors spending unnecessary time struggling with sub-par systems and devices. We’ll walk you through 6 of the best ways to save money, with nothing but IT as your tool… How to use IT to Save Your Business Money: Explore open-source software : It’s easy to forget that Microsoft, Google, Adobe and the other huge software and service providers aren’t the only companies out there who create worthwhile resources. If you’re used to working for a company, you might take it for granted that the typical applications you’ll use (think; word processing, spreadsheets, customer relationship management, accounting – and much more) are just there for you within a few clicks – but actually, those pieces of software cost a significant amount of money. The truth is, the household names are the ones we know about because they’ve got the budget to market their products far and wide – but in fact, there’s a host of great open-source applications out there that are completely free to use – you’ve just got to know where to look. Open-source is more than just a money-saving tip though, in fact, there’s a world of developers who believe open-source is the only way you can truly reflect user’s needs in the long term – and many of those developers commit themselves to maintain and adjusting the free software to suit businesses just like yours. This TechRadar list offers some great open-source applications that’ll definitely help your business save money when compared to full price alternatives. Let employees work on their own devices : ‘Bring your own device’ (BYOD) such a simple idea – yet so many businesses resist it. When you let your employees use their own devices to do company business, you’re saving huge amounts of money – and actually increasing productivity at the same time. Countless studies have shown that employees are more comfortable and more productive when they use their own devices for work tasks – and the maths really adds up: If using a device you’re familiar with only saves 10 minutes each day – that adds up to an incredible 45 hours over the course of a full working year – essentially offering you a free week’s worth of work if you’re happy for employees to use their own machines. Of course, there are security considerations to be made – and BYOD is likely to be impractical if you’re handling a lot of sensitive client information, but if you’d like to take away a huge chunk of capital expenditure from your budget, these could be problems you’d be happy to work around. Outsource support : When it comes to money-saving, good tech systems can give and take in similar measures – but one of the largest costs to consider when you’re installing IT relates to the people who are going to support it. If you’re a small company, even if you only have a very small number of employees, you’re probably going to need someone to support your IT systems – and if you don’t have that person in place, you run the very real risk of not being able to trade if your IT network goes down. So, what does the maths look like? Well, you’ve got a $40,000 basic wage for someone who comes with the skills set needed to keep a network up and running by themselves – then you’ve got to factor holiday cover, sickness, maternity/paternity leave, training and what happens if that person decides they’d like to work somewhere else. All in all, carrying IT staff can be problematic – and extremely expensive – which is why managed network providers (MSPs) are becoming more and more popular with small to medium-sized businesses. With an MSP, you’ve got the potential of 24/7 access, 365 days a year – plus no need to worry about keeping an individual up to speed with the latest accreditations and training programs. You simply pick up the phone and access the support – which, most of the time, can be applied to your systems remotely. If you’d like your tech to save you thousands – you could do a lot worse than finding a good MSP and treating them like they’re one of your valued team. Buy resources ‘as a service’ : If you’re bringing your IT support onboard as an outsourced service – why not do the same with your applications, platforms, and infrastructure? In the last 10 years, larger tech companies have realized that there’s an increasing number of small businesses becoming established year on year – and those companies simply do not have the money that’s needed to buy expensive software licenses, development platforms and costly networking infrastructure straight out of the gate. The solution? Offering all of the above on a subscription basis – pay for only what you use, whenever you need it? A result is an increasing number of people opting to move to solutions like Microsoft Office 365 and Google’s G-Suite – both examples of ‘Software as a Service’ (Saas). That said, it’s not just cloud-accessed software that’s available in this manner, Microsoft now provides email exchange servers on a similar subscription basis too – with the robust security you’d expect from one of the biggest tech companies on Earth. All these things are made possible by the cloud – the concept of storage and services that are hosted centrally, with your internet connection bridging the gap between your business and the resource. Of course, you’re going to need a connection that is stable and fast enough to allow uninterrupted access – but that’s more than realistic for most internet service providers. Interestingly – the monetary benefits of SaaS are actually likely to be two-fold, as there’s an increasing body of evidence that suggests people actually work more effectively together when they’re collaborating online, even when compared to sitting next to one another in an office space. If you want to increase productivity and reduce costs with the help of IT tech, you could do a lot worse than to explore which of your required resources could be procured ‘as a Service’. Read Also : How Does Modern Technology Propel The Success Of Your Business? 5 Affordable E-Commerce Shopping Carts For Small Business What Are The Benefits Associated With Crowdfunding For Businesses?

Should You Consider Outsourcing Your Brand’s Marketing Campaign?

If you’re in higher management, you strive to make sure your marketing team is doing its best to market your brand and bring in leads to the sales team. Lest outsourcing becomes ponders publicity, keeping your organizational processes internally is crucial to you because you want to keep control over operations, and you want to keep costs at a decent minimum. Now you’ve realized that internalizing all of your online marketing efforts might not be working out as well as you’d imagined. Businesses that outsource marketing have specialized marketing services on their side, collaborating with them with every campaign and a new initiative to make sure it’s successful. Online marketing services are often more efficient than an in-house marketing team and, more often than not, more affordable. Systems are even created to make sure your brand still has control over activities and the reputation of the company. Outsourcing your marketing efforts can be a great option if you understand the importance of a powerful marketing campaign but don’t have the resources to do it by yourself. Who Can Benefit from Outsourcing of Brand Marketing Campaign? Many companies and brands decide to outsource their marketing activities to help them create brand awareness and generate leads. But certain businesses tend to use outsourced resources to implement their marketing agendas. Here are some of them. 1. Early-Stage Businesses Upscaling a new business is a challenging and stressful job. You have many decisions to make while developing new services and products. At the early stage of the business, business owners often concentrate their efforts on creating the product and do not have the financial power or the time to hire full-time marketing people. As the company prepares to launch their service, they need to develop a brand image. An outsourced marketing agency often handles the processes that design the style guides and website and creates the company logo. 2. Growing Companies When companies launch their service or product without problems, they often enter a high-growth phase to quickly bring supplementary marketing resources. Outsourced marketing services provide the necessary talent and resources to increase revenue growth without adding a lot of overhead. More often than not, businesses in growth stages cannot afford the time it takes to train and hire new staff members. Outsourced marketing firms or Virtual PA services provide expertise and flexibility during these growth stages. Often, venture capital firms invest in companies at this stage and use the influx of cash to accelerate growth through social media platforms, content marketing, SEO, and digital advertising activities. 3. Companies with Large Marketing Teams Global organizations hire hundreds, if not thousands, of marketing professionals to back their brand and sales initiatives. These enterprises will often use outsourced firms and professionals to provide crucial services. For instance, a company will hire outsourced professionals to promote an event, save money or launch a new project. Outsourced resources are often more affordable than in-house professionals. The company may want to skyrocket a specific product line and outsource for a short-term initiative. 4. Niche Companies Brands and companies that operate in specialty markets like engineering or biotechnology may find it challenging to hire in-house marketers with the experience and the know-how they need to create and launch content marketing campaigns. Outsourced marketing services often specialize in a specific niche market. They bring not only valuable resources but also experience in these unique markets. Virtual assistants, for example, combine technical expertise with marketing education or experience. These professionals work in leading organizations and have a greater understanding of the market than full-time professionals with little experience. When To Do Outsourcing? If you do not see the results you want from your in-house marketing team, then you should consider outsourcing. Your in-house team is working relentlessly with the goals set before them, but the results continue to be short of optimal. Staying on top of performance and campaign optimization isn’t easy. Often in-house teams have no time to optimize these campaigns for better performance, so they end short of hitting their goals. Evaluating the results of marketing efforts is critical to the success of a team not only in-house but for outsourced professionals as well. If it’s been a few months since your brand launched a great marketing campaign, it might be time to outsource marketing. a. Your Marketing Team Is Burned Out In marketing, there is graphic design, copywriting, SEO, website development, email marketing, lead generation, and so much more. How many professionals do you have in your team? Do you have someone assigned to each task involved in marketing, or do you have one marketing guru filling many hats? A copywriter can’t be a graphic designer and vice versa, but so many entrepreneurs expect so much from one marketing employee. One team member cannot meet the massive marketing demands in today’s market. b. You’re Always Running Out Of Time You’re planning a stellar email campaign this month, but your team ran out of time, so you reschedule it. You’re rushing to get the offer, the Facebook posts, and the blog posts out before Christmas. If you feel like you’re always running but never get anywhere, then it might mean you don’t have the necessary systems or strategies in place to run efficiently. c. You Lack Proper Strategy Getting things done might feel rewarding, but those things are time idlers instead of business generators when they are not part of an overall strategy. Posting on social or sharing a blog post is useless unless you have a purpose of reaching your goal. Sharing for the sake of staying active on social media platforms is not a real strategy. You feel the pressure of staying active online, so you ask your marketing team to ensure the social accounts are active always, but you don’t give them a genuine reason. As a business, you have income goals, but if you lack a proper strategy to meet those goals, then you might want to consider outsourcing digital marketing services. Summary That’s all about the logic behind considering outsourcing your brand’s marketing campaign. I hope the article was intriguing enough to make you understand why you should outsource the marketing campaign. The rationale is justified above along with specific situations to make your concept clear. Wanna clear any doubts? Drop your queries in the comment area below. Read Also: What You Need to Know When Outsourcing SEO How Legal Services Outsourcing Aids Law Firms and Legal Departments Balancing the Books with Outsourcing – Virtual Receptionists 9 Things Conservatives & Liberals Have in Common How To Reduce The Operating Cost of Your Business?

6 reasons your content is not ranking well on Google

Having a comprehensive strategy based on the content is pivotal when it comes to content marketing. The Montreal Digital Agency is one of the top agencies where the amazing articles, infographics, and the case studies are done in a much more effective way. The content is something that drives the tone as you set it to gain the attention of the audiences. When it comes to the ranking of the content on Google, there are various strategies that are to be maintained for a better result. If the ranking is poor then apparently your content will not exist in the list overall. If you are an interested content marketing person, you must be wondering about how to fix the trouble of what happens or why the ranking drops? Well, to make your idea sharper and keener we will suggest some points for better content marketing. There are certain strategies you need to keep in mind while you are pushing your content on Google. Understand you’re potential to write better optimized content One major reason for the content not getting a proper rank is that you are competing with or against some sort of saturated verticals. The importance of the keyword research for the content strategy must be focused based on the underserved niches or some sort of keywords which has high volume or title ranking. The ideal way of creating content is by focusing on the Bitcoin which is going to face more competition based on a scale other than the topics. You are targeting only high ranking keywords The content may not get good engagement if you are only targeting highly competitive keywords. As per the recent conditions of Google, they are going to review all the thousands of content and will keep the unique ones, alone on the pages. The keyword stuffed contents will be gone forever. What is important right now is to bring on table certain unique content which will have the necessary keyword as per the requirement to get it ranked. You may not have done On-Site SEO To market, the content using the right keyword must be present. Like for example, you are writing on ‘a restaurant’ and you have stuffed your content with ‘restaurant cleanings’ will never work. Also you require optimizing the content based on the high quality using various optimization ways. You may not have used enough Backlinks To market content is not at all easy. You need to do research and use the search engine ranking processes which are the best indicator for your website’s trustworthiness and authority. The essential good link profiles are majorly SEO optimized. You haven’t yet Optimised you SERP snippet SERP Snippet is title and meta-description which is highly displayed for each of the searches. You need to optimize your content for each search result. If 3% of the click is increased, believe the fact that is done through this process. Your content lags behind to match the user requirement If you are writing a blog or an article, using diverse small business tools with a hope that the content will rank well. If your content is not found do not think that it is irrelevant or bad. No! It is because the user is looking for something else. You need to optimize your content and do strong research before you are writing anything on any topic. If you start with the idea of offering a complete guide to the user, then your content will surely get some views if optimized well. By periodic revisit to your website, the search results for the important keywords do increase the demand for the content. It is better to always revamp and add new things or update your content with new concepts and ideas. Never over-optimize your content or use unlikely links for gaining more audiences. There were plenty of reasons why a website or content doesn’t work. It is likely to audit every Google Adwords planner to find high traffic and low competing keywords for a proper rank on the first or second page based on your target keywords. Make your content useful with necessary inclusions for a better result! Read Also: 4 Points To Consider When Creating A Great Content Marketing Strategy Today Know Why Content Marketing Is Important For SEO Why Email Marketing Is The BEST Digital Marketing Outreach In Singapore

Why Should You Consider Hiring An SEO Audit Service For Your Website?

4 Advantages Of Hiring A SEO Audit Service For Your Website

1. Stopping Unacceptable SEO Practices Of The Past

2. Improving The Overall Performance Of The Site

3. Finding The Keywords The Site Is Ranked For

4. Knowing Your Stand With SEO

The Bottom Line

Benefits of Having a Strong Digital Marketing Program

The Top 7 Content Marketing Challenges for 2022

Mashum Mollah

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Related

How to use IT to Save Your Business Money

Should You Consider Outsourcing Your Brand’s Marketing Campaign?

6 reasons your content is not ranking well on Google

Why Should You Consider Hiring An SEO Audit Service For Your Website?

4 Advantages Of Hiring A SEO Audit Service For Your Website

1. Stopping Unacceptable SEO Practices Of The Past

2. Improving The Overall Performance Of The Site

3. Finding The Keywords The Site Is Ranked For

4. Knowing Your Stand With SEO

The Bottom Line

Share this Article

Benefits of Having a Strong Digital Marketing Program

The Top 7 Content Marketing Challenges for 2022

Leave a Reply

Popular

Follow Us

Recent

Related