Marketing – What’s Right for Your Business?

Published on: 18 July 2018 Last Updated on: 06 May 2019

When it comes to running a business, marketing plays a huge role in your day to day operations. Regardless of how big or small your business may be, it still needs a solid marketing strategy to help it grow and expand.

However, with so many different types of marketing available these days, it can be difficult knowing which one is right for you. Here, you’ll discover how to decide which marketing method is right for your business.

Though no matter what type of marketing your business pursues, finding the right DAM solutions to store all of your marketing content is important.

Online marketing options :

If you aren’t yet focusing your efforts into online marketing, you’ll definitely want to start! Digital marketing has become an integral part of modern business. As the majority of consumers turn to their smartphone to buy from and research local businesses, at the very least your company should have a website.

Regardless of which type of business you run, you’ll definitely want to set up a social media account for marketing purposes. Facebook, Twitter, LinkedIn and Instagram all provide fantastic marketing opportunities. However, you need to ensure you’re choosing the right one to match your business. You need to go where your target market is, so researching where your ideal customers hang out the most will help you to determine which platform to focus on.

As well as social media, cold emailing paid ads and content marketing are all worth considering.

Offline marketing :

While online marketing is definitely huge right now, don’t underestimate the power of offline marketing too.

Take leaflets for example. When targeted correctly, leaflets can prove to be a very powerful marketing tool, especially for local businesses. You don’t need to actually deliver the leaflets yourself either. You can hire companies like Leafletdrop.co.uk, to distribute the leaflets for you. Simply select where you’d like the leaflets delivered and they’ll take care of the rest. They can even design and print the leaflets for you.

Consumers are much more likely to respond to direct offline marketing methods than they are to an email for example. You can also increase the chance of conversions by properly researching your target market and ensuring the leaflets only get dropped off at your ideal customer’s homes.

Other offline options you may find useful include radio, newspapers and magazines. However, for the most part, leaflets tend to be the most successful and affordable option out there.

Why a mixed approach is often best :

If you’re looking to create the most successful marketing strategy, ideally, you’ll want to focus on a mixture of online and offline methods. That way, you’re going to target the largest number of consumers.

Digital marketing is largely successful for millennial and middle-aged audiences, while offline methods work better at targeting the older generation.

Overall, it doesn’t really matter which type of business you run, both online and offline marketing strategies can help grow your brand and capture new customers. The trick is to do as much research into your target market as you can to establish where they hang out and where your efforts are best focused on.

Read Also :

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Top 10 Best Lifestyle Entrepreneur Of All Time In 2024 – Lifestyle Entrepreneur

Are you thinking of starting your own business and become an entrepreneur? Are you looking for inspiration? Do you wonder how famous lifestyle entrepreneur started their journey? Following their passion and making it your profession will never be outdated. When you love what you do, or you do what you love, it will offer you more opportunities to be successful. Here, we will talk about 10 names who think the same way you think of being the boss of your own. The list of the top 10 entrepreneurs of all time is here. And they are on this list. 10 Best Lifestyle Entrepreneurs Of All Time Here is a list of the 10 best lifestyle entrepreneurs of all-time in 2024. This list includes all the names that are more than enough to inspire you to start your journey. 1. Tim Ferriss Do you want to know the name behind lifestyle entrepreneurship? Tim Ferris is the person who has brought the concept of this into the mainstream. And the popularity of his book The Four-Hour Workweek has worked as the fuel to this journey. It is a must-read for those who also want to be lifestyle entrepreneurs. As the book is all about the concept of lifestyle entrepreneurship, it will be a perfect guide for you. After the book, he continues to write books, blogs, and runs a globally known podcast, and uses his diverse income for living a lifestyle or travel and freedom. 2. Michelle Schroeder-Gardner Michelle Schroeder is a personal finance blogger. By driving traffic to her blog from Pinterest, she became a successful lifestyle entrepreneur. Recently, focusing on SEO along with other traffic sources, she has diversified her traffic. With the growth of her business, Michelle also diversifies the ways of her blogs. 3. Johnny FD Apart from being a digital nomad, Johny FD is a great lifestyle entrepreneur. In order to make money, Johny only needs internet and a laptop. He loves taking advantage of this and travel around the world. Though Asis is on his priority living. Due to the lower cost of living in parts of Asia than the USA, he chooses to live here while earning in USD. This thing is common among many lifestyle entrepreneurs. This way, Johny FD saves a large portion of his income. 4. Jasmine Alley Jasmine Alley is an Instagram influencer. Through several brand collaborations, this Instagrammer managed to make a living as a travel influencer. Her primary current source of income is those Instagram brand collaborations. After leaving her job, Jasmine spent two years developing her travel brand. And now she gets to explore beautiful places along with complimentary stays in luxurious hotels. She actually used to make more money from her job than she is currently making. But she prioritized her independent, fun, full, and luxurious travel life. 5. Pat Flynn Pat Flynn started blogging much before it became cool. He was ahead of most people who did not have any idea that one could actually make money from blogging. Currently, he is running smartpassiveincome.com, which is an empire of content production. He started his business just to prioritize time with his family. These are some of the common motivations for most lifestyle entrepreneurs. From his blog, he makes more than millions on a yearly basis. 6. Melyssa Griffin As a graphic designer, Melyssa Griffin felt burned out while selling services. When she started selling products instead of selling services, she experienced huge success. She started selling online and started riding the stairs in popularity of online courses. This has brought massive success to her. Melyssa does not publish her income report anymore, but as per the report of December 2016, she has managed to make a profit of around $200,000 in that particular month alone. 7. Brian Dean The initial story of Brian Dean is pretty much similar to Melyssa Griffin's, and that is, he also started by selling services. But later on, he realized that in order to live the life he had been dreaming of, he needed to sell products. At present, he is running Backlinko, which is an SEO blog that is highly successful. He sells online courses as well, like Melyssa. If you want to know more about him, you can read the article on Forbes. 8. Shelby Church Being a west coast based vlogger and Youtuber, Shelby is another example of an aspiring lifestyle entrepreneur. She does not make millions only from her lifestyle business, unlike other entrepreneurs on this list. In her 2019 income recap Youtube video, she unveiled that her channel managed to earn revenue of $140,000. If we cut down the taxes and other expenses, it would be nearly $100,000 or less than that. Yes, it is a decent income but not near to the income of other lifestyle entrepreneurs. She has always been transparent about her income. 9. John Lee Dumas Have you heard of the podcast Entrepreneurs on Fire? Yes, the one where entrepreneurs are interviewed. John Lee Dumas is the person behind it. His advice is worth listening to. He always asks F.O.C.U.S, which means Focus on One Course Until Successful. On a regular monthly basis, he nets profits of six figures only from his podcasts. He is the perfect example of how it often takes years to earn a living from a lifestyle business. He, as a lifestyle entrepreneur, always believes in slow and steady wins in the race. 10. Lindsay Mostrom Pinchofyum.com is a food blog that is run by Lindsay and her husband. As per a report from early 2017, this lifestyle entrepreneur managed to make around $70,000 on a monthly basis. After that, their business has grown, so it is clear their income is more than what it is currently. It also took many years to reach this point. So, you see, as a lifestyle entrepreneur, you get a wide array to try. 11. Jen Gottlieb She is a former Broadway actor and VH1 host, who is now also an entrepreneur who has co-founded the online training and education company called Super Connector Media. Her award-winning company helps entrepreneurs reach larger audiences and grow businesses by leveraging on social media. She has been recognized as one of the Top 50 Speakers in The World” by Leaders Magazine. Jen has several accolades to her name, including becoming the number 2 on Maxim Magazine’s “Top Entrepreneurs Of 2022.” She has appeared on quite a few popular platforms, such as Forbes, Business Insider, and CBS. Gwyneth Paltrow’s Goop also named Jen one of the “Top 11 Coaches” Bottom Line. Bottom Line These top entrepreneurs never fail to inspire us with their journeys and words. Maybe they are the reason why more and more entrepreneurs are rising, leaving their boring desk jobs to follow their passions. But the list does not end here. It goes on with the names of Pieter Levels, Oprah Winfrey, Marie Forleo, Daniel Vassallo, and many more. Read Also: How to Plant Grass Seed on Hard Dirt? Top Easy Way To Fix Avast UI Failed To Load Error Easy Steps to Change the YouTube Channel Name

How to Get Into Content Marketing

Growing traffic to a website is the goal of any business owner. More visitors can mean more conversions. As the pandemic showed, eCommerce is on a steep upward surge, and competition therefore can be fierce. In 2020 more than 2 billion individuals made purchases for goods online, according to Statista. These customers made purchases because they had either used a particular vendor before or had found one through a search on the net. Organic traffic is the desired way to increase visitors and to do this content and keywords are crucial. Content marketing is one key way to grow organic traffic, but what is it exactly, and how do you get into it? What is content marketing? This basically refers to the creation of online content for a website. It could also refer to social media posts. However, for it to work effectively, the content must be of relevance, and it has to engage. The content doesn’t necessarily need to promote any specific brand, but it should be a topic that holds an audience's attention and helps to generate traffic and leads. There are points to consider when building a content marketing strategy. You will surely have competition in your niche, and it's important to see what content they are creating. Links are important, and quality backlinks can boost your content’s audience. Keywords and the content itself are vitally important. Performing keyword research and optimizing this area will help improve how effective your content is on SERPs. Effectively, content marketing is a form of SEO and is designed to help generate more organic traffic. Why do businesses need content marketing? Businesses need content marketing to help them appear higher in search rankings, attract more visitors, and then reduce their bounce rate. A report by the Nielsen Norman Group shows the average user spends less than 20 seconds on a webpage. This statistic shows how hard it is to keep the attention of the average web user. Posting regularly on social media, and improving the content of a website can help to keep visitors on the webpage longer. If you can hold a visitor’s attention then they are more likely to visit again, and hopefully, make a purchase. The point of content marketing is to keep a business’s brand in someone’s mind for when it comes time for them to make purchases online. Good content with quality backlinks can help to promote brand awareness and to increase trust and loyalty. How can you get into content marketing? There are a couple of possibilities for getting into content marketing. If you have a website yourself then you can perform some SEO on that. This means writing content that is suitable for your target audience and making adjustments to optimize it for search engines. Long-form content is more desirable than shorter blog posts, but relevance and quality are key. If you have old content on your site then revisit it and check that the facts are still accurate and the links are working. Perform some keyword research and freshen up the content a bit. Another way to get into content marketing is to purchase existing niche websites. Firms such as Content Marketing Plans basically purchase, service, and then flip websites in this manner. Purchasing older websites that have some authority is a great way to get into content marketing. Once you have improved the content and made the site perform better you can then use it for generating leads, or for affiliate marketing. By doing this you can monetize an existing website instead of building up a brand new one. What advantages does utilizing content marketing give? Digital marketing takes on many forms, and working on SEO and content is just one of them. The usefulness of content marketing is as you can see here. Increased brand awareness Retention of audience Increased organic traffic Increased revenue and conversions (hopefully) Higher rankings on Google and other SERPs Are there any negatives to content marketing? Content has and possibly will always be king in regard to SEO and rankings. However, that doesn’t mean it is perfect. The main problem with content marketing is that it doesn’t offer a quick solution. It can take months for the positive effects of content marketing to take hold. This is why some people turn to black hat SEO techniques for a quick fix. However, this always turns sour over a long period. So if someone cannot wait for a new website to grow, purchasing an existing niche one is a better option. Summary Digital marketing in all of its forms can help a business to grow online. Ecommerce is only going to expand, and attracting visitors is vital to remain viable. Quality content can help a site to rise up the ranks of the search engines, and to improve organic traffic. Good content marketing will improve the website’s performance, and will also increase a brand’s presence online and its reputation. Read Also: 5 Benefits of Digitalization in Marketing The Top 7 Content Marketing Challenges for 2022 Required Content Marketing for Your E-Commerce

5 Tips for Marketing Your HVAC Business That Actually Work

HVAC repair is one of those services every homeowner or property manager needs at one time or another. So why aren't you getting as much business as you want? In many parts of the country, HVAC repair is a highly competitive business. In fact, 70% of new HVAC businesses fail in their first year. Our intention isn’t to scare you but to help you recognize the importance of a strong marketing plan and help to know about the HVAC estimating software working procedure. If you're looking for new ways to market your HVAC business, the methods below have proven to be successful time and time again. Best Ways to Market Your HVAC Business : There are plenty of marketing ideas online, but how do you know which ones will actually work? Here are a few of the most important and reliable methods: A Great Website : We truly can't emphasize this one enough. With smartphones in nearly everyone's hands, the first thing a consumer does today when they hear about a company is search online. A professional-looking website is no longer just a helpful addition. If you don't have one, customers get suspicious. They start wondering if you're a legitimate company or if this is just a side business that you aren't knowledgeable about. There are sites online that will help you create your own website, even if you have no web design experience. You could also choose to hire a professional designer for a more customized and high-end look. If you're looking for examples of strong HVAC websites, look at the site for Hays Cooling and Heating. They have a professional look and they give customers everything they need to decide that this is the right company for them. Content Marketing : Let's stick to the online sector and talk about content marketing. Content marketing is the strategy of making your site an informative resource for customers, rather than one giant sales pitch. Content marketing will factor into your initial web design as well as your continuous updates. If you update your site frequently, you'll show up closer to the top of the list of results when someone searches for an HVAC company on Google or other search engines. The best way to do this is with a blog you update regularly. Keeping with the content marketing strategy, your blogs should be helpful and informative. Base them around real questions people are searching for. These blogs are also great to share on your social media profiles, so they further enhance your online presence. Networking with Other Contractors : Unfortunately, you're in an industry that is plagued by mistrust. In HVAC as well as many other types of home repair, there are some businesses and contractors who don't do their job well while taking money from customers unjustly. This means most homeowners and property managers are slow to trust their contractors. When they find one they trust, they tend to ask them for recommendations for other specialties as well. Develop relationships with plumbers, home builders, cement layers, and other construction-based specialties. We're not talking about a formal arrangement. Just make sure they know who you are and what you do good work. If one of their clients is looking for HVAC services in the future, those contractors are more likely to refer them to you. Pay-Per-Click Advertising : We all know how pervasive Google is as a search engine. When it comes to digital marketing, one of your primary goals is showing up higher on Google's search results. So why not go directly to the source? Paid ads through Google will put you at the top of one of the first pages when customers Google a relevant search term. You can also set any budget you're comfortable with, so nearly any business can afford some level of paid search engine marketing (SEM). Referral Codes : Remember that discussion about how slow customers are to trust contractors and home repair companies? This makes customer referrals another powerful marketing tool. You don't have direct control over whether a happy customer refers you, but you can give them an incentive. Rather than posting general coupon codes online to drive business, give referral codes to past customers. If a new customer hires you with a previous customer's discount code, the new customer gets a discount and the previous customer gets credit toward future services. Exhibit at Local Home Expos : Many cities and regions have occasional home expos. These are shows where homeowners can learn about all the latest updates on the services they may need, while also meeting their local service providers. Not everyone likes to socialize and sell themselves, but these expos are vital opportunities. You have an audience full of people who are potential customers, so be sure to get involved. Signage on Your Van/Truck : Half the battle with marketing is simply getting your name out there. The more a customer sees your name, the more they'll see you as a legitimate, trustworthy company. One cost-effective way to spread the word is by using the space on the side of your van or truck. This actually serves two purposes. First, it gives you more visibility. Second, it gives you a more professional image. If you pull up to a customer's home in a branded van with a name you're trying to stand behind, as opposed to a beat-up anonymous truck, it adds a layer of credibility. Building Your Online Reputation : Here we are, back at trust again. Online reviews are one of the most important ways to get new business (or avoid losing new business). Looking up online reviews is common practice for consumers today, especially if they're making a large purchase like an HVAC repair. Build your online reputation on Google, Yelp, Angie's List, and more by encouraging happy customers to post reviews. Setting Up Your HVAC Business for Success : An HVAC business isn't always an easy one to start, and it takes dedication and planning to make it work. But with the tips above, you can build up your business and secure a future for your company. For more help starting or growing your business, check out our business tips blog. Read Also : Know Why Content Marketing Is Important For SEO 4 Points To Consider When Creating A Great Content Marketing Strategy Today How To Deal With Debt By Doing Business Marketing Smartly?

Marketing – What’s Right for Your Business?

Online marketing options :

Offline marketing :

Why a mixed approach is often best :

5 Tips for Marketing Your HVAC Business That Actually Work

How to use IT to Save Your Business Money

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Top 10 Best Lifestyle Entrepreneur Of All Time In 2024 – Lifestyle Entrepreneur

How to Get Into Content Marketing

5 Tips for Marketing Your HVAC Business That Actually Work

Marketing – What’s Right for Your Business?

Online marketing options :

Offline marketing :

Why a mixed approach is often best :

Share this Article

5 Tips for Marketing Your HVAC Business That Actually Work

How to use IT to Save Your Business Money

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related