Tips on Selecting a Storage Solution for Your Growing Business

01 August 2018

As your business grows, so does the need for secured professional data storage. You will have to store information in the form of graphics, e-mails, audio files, document presentations, spreadsheets among other forms. As a business owner, you should understand that you need more space to store your data when you develop new business systems or applications, generate new database records or create more files.

In most cases, choosing a reliable storage solution is difficult because there are numerous professional companies offering such services. The following tips can help you determine the right storage solution for your business:

1. Assess your current and future data storage needs :

Since your business is growing with time, you should first consider your current and future needs for storage. You should start by determining whether you have the minimum storage requirements for your device drivers, applications, documents, etc. Of the space you have left, you need to determine whether it can sustain your storage needs for the next five years. You can manage your business storage needs by restricting the number of storage employees can use, but you cannot sustain these restrictions for a long period of time.

2. Consider your storage options “

Your storage option can be determined by the type of business you are running, your storage needs and your budget. Hence, it is very important to consider all the options to avoid making a mistake or invest your money wrongly. If it is your first time to choose a storage option for your business or you are not familiar with the options, seeking professional advice is highly recommended. However, you will have to spend some money, but it is the right thing to do instead of taking risks or depending on trial and error.

Flash memory thumb drives, external hard drives, network-attached storage, and online storage are some of the options you can choose from although cloud storage is a form of online storage that increases the performance of your network, makes data easily accessible to your employees and guarantees data safety even in case of system failure.

If you are not sure about the storage option to choose or even the pros and cons of the options available, you can visit ServerMania.com to learn more about these storage options. The site offers a range of information mainly about cloud storage to help you make the choice. In fact, if you don’t know the storage option to choose, you can seek professional advice from the site.

3. Develop a plan :

Finally, after making up your mind that you need a data storage solution, you need to develop a plan. The plan will help you make the right choice, spend wisely and exhaust all the option(s) before you make a final decision. Consulting with a trusted IT advisor is the first thing you should do to benefit from their vast experience, knowledge, and skills. Secondly, you will have to research on your own because you cannot rely solely on opinions and ideas from other people. You will have to dispute them, argue, ask questions and give your opinion.

Prudent business owners do not wait until they need more storage to look for options. Instead, they start planning in advance to avoid making mistakes and explore all the available options. Even if you are looking for a viable storage option, you don’t have to spend a lot of money because it can affect your business. In fact, you should remember that you will spend more money as your business grows because you will have more storage needs. This means that you need to be very considerate when selecting a storage solution.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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6 Reasons Why Infographics Are Important in Media Marketing

Over the years, businesses have shifted gears and taken a step back from traditional marketing to go digital. For a brand to be heard and seen in this age, entrepreneurs need to step up their digital marketing games. Businesses need to create an excellent first impression for them to stand out. An effective way to get noticed on the internet is through impressive infographics. If you are starting a business or have been sticking to conventional marketing, here are six great reasons why you should consider using infographics in your marketing campaign. But before that, let us find out more about infographics. What Are Infographics and Their Role in Marketing? Infographics are visual representations of data. These are used to visually present both qualitative and quantitative data, making them easier to comprehend. These also transform basic and simple marketing narratives into stories that beg to be shared. For instance, if you need to condense research and huge numbers in your presentation, you can turn to infographics. The combined text, images, and graphs are presented creatively, making it both fun and easy to read. Around 65% of brands apply infographics in marketing, especially in their social marketing strategy. Why Include Infographics in Your Social Media Marketing Strategy? Below, we will discuss the importance of infographics in your social media marketing. Keep reading! 1. They are so easy to comprehend Because humans are highly visual, we quickly understand and are captivated by images more than dull text. If you want to attract your customers’ attention better, then your content must include graphic visuals. An infographic can also tell a story in a more engaging way and create a lasting impression about your brand and message. When promoting a service or product, consider infographics because people are more attracted to illustrated text. When consumers want to check out a product, they tend to look for visual storytelling materials because most people no longer want to read essays. Trust me, more people are moving into the world of graphic illustrations for reference. That should include you. 2. They have viral capabilities I am sure you are familiar with the Share button on Facebook, Instagram, Twitter, and other social media platforms. When people see a unique infographic, they are likely to share it with their friends and family. An attractive infographic can help boost your digital marketing campaign. With the right infographics, your brand exposure on different social media platforms will insanely increase! Just don’t forget to add widgets and share buttons, and choose the right social media channel. 3. They draw attention Visual aids, more than other media formats, help your target market pay more attention. Why? Simply because they are fun, engaging and allow people to comprehend complicated messages. Take this for an example: You are sharing the benefits of using and buying your product. However, your message is overwhelmed by large numbers and numerous reasons for using your product. To make your customers continue listening and reading, you should create graphic content. 4. They promote brand awareness Embed your brand’s logo in your infographics. This is one decisive way to market your brand on the internet. The audience wants to know where your compelling marketing content came from, so feature the name of your brand throughout your infographic. 5. They offer SEO benefits SEO, or also search engine optimization, is highly valuable in marketing — your marketing department should know about this. People turn to Google’s search bar if they want to know about something. It may be a product, a service, a term, or anything in this universe. Google links people to websites with higher algorithms. 6. They start conversations People like to talk about information they see — whether it’s from a sidewalk or on Facebook. The informative infographic that they come across while scrolling through their social media timeline can pave the way for conversations which can also help reach your specific target market. Do you have an upcoming sales promotion or concert event? Then make use of graphic materials and get people to start talking about it! But the main challenge is how to create infographics. Our reputable website, Venngage, has tools and templates that can boost your marketing content into something that can complement your brand and impact the growth of your sales and internet presence. If you are committed to competing with other brands, don’t beat a dead horse and start designing your effective marketing template with Venngage! Plus, you don’t need expert skills to design one as we have user-friendly and cool templates for you to use. Read Also: How to Get Noticed in Marketing: Improve Your Resume With These Tips 5 Ways Marketing Strategies Will Change Post COVID-19 Digital Marketing Classes: What You Need To Know

The New Wave: Conquer Gen Z with Effective Marketing

“Millennials are just a bunch of spoiled brats!” The clamor against the Millennial generation, or Gen Y, has been a long-standing argument between the Baby Boomers and their successors. Not only did the coming of this new generation stir up the older generation and their way of living, but they also changed the way content marketers do marketing. Now, with the arrival of an even younger demographic, Generation Z, marketers face a new challenge. Gen Zers are currently the youngest generation having been born on or after 1996. They are also the first digitally-oriented flock with their smartphones, laptops, and of course, the internet. Marketing tactics like voice search and maps marketing are even more prevalent than ever before. The Post-Millennials are growing up. They're taking up a bigger and bigger slice of the world's consumer base, and Gen Xers are a tricky group. Think of them as a demographic stuck between getting ready for college applications and being full-fledged adults. Generation Z is the next big focus for a lot of brands and marketers, so should you. Here are five things you should do to keep up with the new wave of consumers. Let’s Get Real It's getting harder and harder to speak to Generation Z. They are blocking more ads through prevalent ad blockers. You might as well call them the ad-blocking generation. In fact, 31% of Gen Zers have ad blockers installed. Traditional advertising focuses on making ads that speak to an audience through carefully crafted messages. But Generation Z will have nothing to do with it. Instead, they would rather hear from real people in real-life situations. Post-Millennials want authenticity and reliability. It’s becoming a branding identity and marketing strategy. Reliability makes consumers feel like they've come to the right place and the right people. The key is to connect and encourage interaction. Keep Up With Social Media Generation Z is the first generation to have been born without knowing how life was before the digital age. Hence, the term “digital natives.” While Millennials pioneered Facebook and MySpace, Gen Z prefers platforms that are more personal, private, and uplifting. Before, career success, relationships, and financial prosperity played central roles in one's happiness. But according to the Center for Generational Kinetics, 42% of Post-Millennials feel that social media directly impacts how they feel about themselves. To connect with Generation Zers, use your brand to lift them up. Make them feel good about themselves. Create an Impact As we know, most Gen Zers barely give promotional content the time of day. They've never lived a life without the internet, making them the most technologically adept generation. They know heavily sponsored content when they see one. And they know what their attention is worth. Gen Zers expect your brand to have an impact, be it on the environment, or for social causes. They want to make a difference. A whopping 60% of Post-Millennials want their jobs to impact the world, and 76% are concerned about how humans are affecting the planet. If they’re concerned about making a stand and changing the world, they also expect your brand to do the same. Take a cue from some established brands, such as Toms, dedicated to providing shoes, water, etc. to those in need for every purchased pair. Don’t Beat Around the Bush Yes, attention spans are getting shorter than ever. From the reported 12 seconds, it has now declined to a mere eight! This reality means that marketers will have to work twice as hard in creating creative content that immediately engages the audience. But, it isn't all bad news. Think of today's scenario: On average, Millennials use three gadgets simultaneously, from TV screens, laptops, and tablets. On the other hand, Gen Zers use about five screens at the same time. If you present information that is fast, concise, and compelling, it increases the chances of young people sharing your content. It's a win-win situation. You get to craft better content and gather more shares. Go Digitally Native The secret to capturing the Post-Millennial's attention is through involvement. That's it. Gen Z was raised on technology, feeding off smartphones and social media and they know how to weed unauthentic ads from the genuine ones. Peer to peer involvement is crucial. Connect with your Gen Z consumers by making them a part of your products’ development. Through this strategy, you can build relationships and bridge the gap between the younger generation and your brand. No matter how much research you do, it will not be able to replace first-hand involvement. Takeaway In this day and age, you can say that Generation Z and technology are the same things. Have you ever seen a toddler playing games on an iPhone? It's a fascinating phenomenon. Gen Z grew up with technology from the start, and that's what makes them a trickier bunch to market. Be authentic and relatable. Show your intentions on making an impact with your brand. And most importantly, build relationships and meet Gen Z through the bridge that you've created. Read also: Should You Hire A Digital Marketing Agency Social Media Marketing Role In Technology

Essentials For Digital Marketing

If you’re starting your own business in digital marketing; congratulations! Digital marketing is in and has a lot of potential in the job market. It is very lucrative for young entrepreneurs who are changing the way the world looks are business. There is a vast number of digital marketing jobs and career opportunities in the future. Having been born into an era of technology, Generation Z has a natural affinity toward technology and computers. It doesn’t hurt to be equipped with the knowledge and even though you may have talent, it is important to enhance it with learned skills. Now, apart from talent what do you need to have a successful digital marketing business? Read on to know more. Know your target audience: For any marketing strategy, it is very important to know who you’re targeting. You have to segregate consumers according to their economic status, age, sex, and location. A local company targeting another city won’t get much business so it’s of no use. Besides the digital market is not exactly cheap so you have to narrow down your options to the demographics that will get you the most business. Teenagers won’t buy diapers, and a strategy that is targeting this age group will fail. If you are a digital marketing firm or a single entrepreneur, ensure that you thoroughly study the market as well as the client product and service. You need to have thorough knowledge to be able to empathize with consumers Decide location: After setting the demographics, analyze the locations where the advertisements may be relevant. Some products can be shipped across cities. In such cases, you can target any location that has not been targeted by your competitors yet. Unless you’ve got great content and a great marketing team, play safe with the location. A lot of investment goes into digital marketing and unless you’ve got money to burn don’t experiment recklessly. If your client ships the product across cities, you may still have to decide a relevant area to start targeting. An untapped market is always the best choice and you can market aggressively if you have the budget. Decide content for marketing: The consumer is king! For a digital marketer, content is king. With the right content and action words, you can sell any deal. Now, how do you decide what kind of content to add? It depends on the demographics. You will market brands, products, and services differently. Each of these has different methods of campaigning and so is the content. Brand marketing is different because here you’re establishing trust. You’ll target the audience with content that tells them why they should choose you. Products and services will have descriptive campaigns where you explain why the audience should spend their money on you. You can pitch the brand to a bigger audience whereas products and services will have a limited relevant audience only. Allocate budget: The next most important thing is budgeting. Now that you’ve decided upon the content and the demographics, you now need to identify the resources that will go into marketing. Do you have enough to do everything that you’ve planned? Allocate budget to each campaign according to their utility. Each campaign needs to be developed according to the content and budget available. Bear Newman from bearfoxmarketing.com says that spending more time and money on marketing will make a business more successful. Take cognizance of the platforms you’re advertising on. Platforms like Google and Facebook cost more than organic SEO practices. Which niche of digital marketing are you an expert at? Only stick to that and optimize marketing. Do competitor analysis: A very important component of digital marketing is competitor analysis. Unless you know what your competitors are up to you will not be able to build a good strategy. A good digital marketing strategy is one where you outsmart your competitors or target an area where you don’t have much competition. Analyzing the strategies that your competitors make use of is a brilliant idea. Fortunately, this is easy now because everything is visible online and you have tools that can measure competitor growth. Doing this is very important even if you are not running active campaigns to keep abreast of the trends in the industry. Analyze how they place their content and the catchy slogans they use. Remember you can learn a lot from others’ experiences too. This will give you an idea of what works and what doesn’t in the world of digital marketing. As interesting as digital marketing is, the gruel is just as much. If you want to be good at what you do, choose your information sources carefully and go through case studies for the best results. Read Also: Should You Hire A Digital Marketing Agency? Why Every Business Needs Digital Marketing Four Things Marketing And Public Relations Firms Want To Tell You

Tips on Selecting a Storage Solution for Your Growing Business

1. Assess your current and future data storage needs :

2. Consider your storage options “

3. Develop a plan :

How to use IT to Save Your Business Money

Explore Some Interesting Marketing Trends for Your Business in 2018

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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6 Reasons Why Infographics Are Important in Media Marketing

The New Wave: Conquer Gen Z with Effective Marketing

Essentials For Digital Marketing

Tips on Selecting a Storage Solution for Your Growing Business

1. Assess your current and future data storage needs :

2. Consider your storage options “

3. Develop a plan :

Share this Article

How to use IT to Save Your Business Money

Explore Some Interesting Marketing Trends for Your Business in 2018

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related