Tips on Selecting a Storage Solution for Your Growing Business

Published on: 01 August 2018 Last Updated on: 08 August 2019

As your business grows, so does the need for secured professional data storage. You will have to store information in the form of graphics, e-mails, audio files, document presentations, spreadsheets among other forms. As a business owner, you should understand that you need more space to store your data when you develop new business systems or applications, generate new database records or create more files.

In most cases, choosing a reliable storage solution is difficult because there are numerous professional companies offering such services. The following tips can help you determine the right storage solution for your business:

1. Assess your current and future data storage needs :

Since your business is growing with time, you should first consider your current and future needs for storage. You should start by determining whether you have the minimum storage requirements for your device drivers, applications, documents, etc. Of the space you have left, you need to determine whether it can sustain your storage needs for the next five years. You can manage your business storage needs by restricting the number of storage employees can use, but you cannot sustain these restrictions for a long period of time.

2. Consider your storage options “

Your storage option can be determined by the type of business you are running, your storage needs and your budget. Hence, it is very important to consider all the options to avoid making a mistake or invest your money wrongly. If it is your first time to choose a storage option for your business or you are not familiar with the options, seeking professional advice is highly recommended. However, you will have to spend some money, but it is the right thing to do instead of taking risks or depending on trial and error.

Flash memory thumb drives, external hard drives, network-attached storage, and online storage are some of the options you can choose from although cloud storage is a form of online storage that increases the performance of your network, makes data easily accessible to your employees and guarantees data safety even in case of system failure.

If you are not sure about the storage option to choose or even the pros and cons of the options available, you can visit ServerMania.com to learn more about these storage options. The site offers a range of information mainly about cloud storage to help you make the choice. In fact, if you don’t know the storage option to choose, you can seek professional advice from the site.

3. Develop a plan :

Finally, after making up your mind that you need a data storage solution, you need to develop a plan. The plan will help you make the right choice, spend wisely and exhaust all the option(s) before you make a final decision. Consulting with a trusted IT advisor is the first thing you should do to benefit from their vast experience, knowledge, and skills. Secondly, you will have to research on your own because you cannot rely solely on opinions and ideas from other people. You will have to dispute them, argue, ask questions and give your opinion.

Prudent business owners do not wait until they need more storage to look for options. Instead, they start planning in advance to avoid making mistakes and explore all the available options. Even if you are looking for a viable storage option, you don’t have to spend a lot of money because it can affect your business. In fact, you should remember that you will spend more money as your business grows because you will have more storage needs. This means that you need to be very considerate when selecting a storage solution.

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Oh, Crop! Killer E-commerce Mistakes You Need to Conquer

One of the most lucrative and fast-growing industries is the e-commerce industry. It has risen in popularity over the years due to the convenience and accessibility it provides for the consumers, and even for the sellers themselves. A lot of people have been trying to start their businesses from home, yet they don't know where to start, and they have no idea about the wide variety of industries they can invest in or the right tools they should use. Aside from knowing what to do with your new venture, you also need to know the common mistakes and blunders you can commit. Lapses, no matter how small, can be highly detrimental to your business. But as worrying as it all sounds, don't worry. You can learn how to spot, avoid, and remedy these mistakes with this simple guide. Without further ado, here are five mistakes you need to avoid to keep your e-commerce business bug-free and in full swing. Mistake #1: Forgetting Your Market One of the biggest and most common mistakes online entrepreneurs make is forgetting what their market looks like or who their target audience is. Aside from spending most of your time and effort in honing the perfect product, without actually creating a need for your customers, you also have to know your customer demographic. Wouldn't it be ideal to have customers before creating a product, rather than having a product beforehand and then looking for clients? All of your efforts will be rendered fruitless. Know how to target your audience or your buyer persona. A buyer persona is a representation of your customer's demographics, such as age, gender, profession, and social status. To paint you a clearer picture, if you're a designer in the print industry, you need to know your target audience before you begin selling. You won't sell cheap business cards to upper-class professionals looking to spruce up their portfolios just as you wouldn't sell overly-priced prints for low-quality products. Mistake #2: Lack of Social Media Presence The regular person owns at least five social media accounts. And on average, we spend about an hour and 40 minutes browsing these sites. Can you believe that the number of online shoppers in the United States alone will reach 224 million in 2019! Numbers aside, the stats are telling us to leverage social media in getting our brand out there. Say hi to social media. Brands are using social media marketing for some highly useful and practical reasons. Some even devise different loyalty program for their avid followers on social media channels. Some of these are because it provides: Low-cost solution. Social media platforms are an excellent way to get bang for your buck advertising and brand exposure. Customization. From Facebook Insights to Google Analytics, you can customize your pages to your heart's content and receive detailed reports on your customers' demographics and browsing behaviors. Excellent customer service platform. According to a recent study by Venturebeat, 51 percent of the respondents say businesses need to be available around the clock. If e-commerce brands are now adopting customer service chatbots with 24/7 messaging services, so should you. If you’re still not convinced, you can think of your social media accounts as your company’s very own affordable business cards, showcasing your brand and the services you offer virtually. Mistake #3: Neglecting Mobile Optimization Mobile is everywhere, and the world is accessing the internet through their smartphones. With 80 percent of internet users owning a smartphone, failing to recognize the need for mobile optimization, could mean losing half of your potential e-commerce market. Poor user experience can negatively impact your conversion rates. If you shift your focus on creating the ideal mobile user experience for your customers, you can increase your brand reputation and customer retention, and avoid losing 61 percent of your clients due to the poor website experience. As an internet-based entrepreneur, use whatever tools you have at your disposal to provide an optimized user browsing and shopping experience. Bank on your best assets and give yourself an advantage over your industry rivals. Mistake #4: Faulty Shipping Flexibility When you first decided to run an e-commerce business, I'm guessing you did for the flexibility it gave you in doing your daily tasks. You didn't have to meet people face to face, and you could make your timetable to suit your needs. You can now do all of your work at home, and nobody would have to see you in sweatpants. The same principle goes for your consumers. All customers like to have options, especially when it comes to shipping. According to research, only 1 in 4 online shoppers complete a purchase? 44 percent of cart abandonment cases are due to high shipping costs, and a whopping 93 percent of online shoppers say they'll buy more if they got free shipping. Free shipping can increase sales and improve customer loyalty. According to a study from E-tailing, 73 percent of purchasers consider unconditional free shipping as a decisive factor in shopping online. But like all other business aspects, weigh the pros and cons of your business before making a decision. Mistake #5: Failing to Measure Performance If you want to succeed in the competitive world of e-commerce, you need to know how to gauge and evaluate your performance. Take note of your business habits, particularly regarding expenses and marketing. Use your business plan as a roadmap to help you steer your way throughout your business venture. Check your statistics regularly. Update your ledger and see if your business is thriving or failing. Look at your consumer insights and keep up with the masses' latest trends. Be as specific as you can with your data. Don't inflate your figures and understand the areas you lack to improve them further. By monitoring your performance, you are helping your business achieve greater heights compared to passive management. And the good news is, there's always room for improvement, be it for you or your business. Takeaway As John Sagel said, "What we do know now is that the 'E' in e-commerce doesn't stand for 'easy.' Opening an e-commerce business can be overwhelming and nerve-wracking, but it can also be a highly worthwhile and profitable venture. There is no guarantee of overnight success. However, you can set yourself up for the best chance at succeeding. To do so, grasp the basics, learn from seasoned entrepreneurs, and watch out for their mistakes to avoid committing them yourself.

Why Every Business Needs Digital Marketing

If you want your business to grow at a steady rate, you must be able to reach your target audience as quickly as possible. In this day and age, this isn’t possible unless you have an active social media presence that your customers know about. Today, a business without a sound digital marketing strategy is doomed to fail. Several types of research show that if your business, whether new or old, isn’t visible on social media, will become a flop. If you aren’t already tapping into the potential of Facebook, Twitter, and other social media marketing, you should seriously start thinking about the potential leads and customers that you’re losing because of it. Social media has changed people, the way they function, and the way they do business with each other. When social media was first setting its root, no one believed that it could be beneficial for the world of business. But today, in a matter of a few years, digital marketing has proved to be so influential that no business can do without it. The truth is that social media has become necessary and we incorporate it into our daily lives every chance we get. To keep up with the way businesses are revolutionizing because of social media, Facebook, Instagram, and other social media platforms are coming up with new techniques. These platforms keep up with the demands of their users because they know that without these enhancement sad improvements, they would not only lose relevance but also their loyal users. Using social media platforms is essential for your business and will help you grow even further as a brand. When used right, this platform can be a cause for your company’s success and this is why it is growing even more popular as a tool for businesses around the world. If you think that these platforms for businesses are a passing fad or trend, think again and look around at the possibilities they have created for other businesses and brands. In fact, there are many English tuition Singapore companies that are benefiting from social media and getting students from all over the world. Here are a couple of interesting facts that will have you intrigued about social media and all it can do for you. 8 billion people use social media in one form or another Adults (18-34) are most likely to follow a brand on any social media 71% of customers with good experience with a brand are more likely to recommend it to others 50 million small businesses use Facebook to connect with their customers There are approximately 500 million tweets per day So now that you’re fully aware of the potential power that social media networking websites hold, let’s talk about why you need to benefit from this powerhouse and the benefits that it can bring to your business. In the next section, we’ll talk about the importance of implementing a good digital marketing strategy for your business. Why is Digital Marketing Essential for Your Business? Digital marketing for your business will come in handy on many fronts. When used correctly, it has the potential to change the fate of your business for the better and can bring you all-rounded success. So without further delay, let’s look at the several ways in which digital marketing can have a positive influence on your business or brand. Social Media Brings In Targeted Traffic and Boosts SEO : If you have a website that you spend a lot of energy and money building, you must also be looking for ways to promote it so actual customers visit and pay attention. Designing and developing a new page on your website may not be as challenging as having people visit it. However, if you do want your landing page to be noticed, you have to work on your social media because that makes a world of difference. When strategically placed, social media has proved to bring customers to websites that were previously only getting a handful of visitors. One of the things that help you bring traffic to your website is SEO. And digital marketing helps you with SEO as well. If you have a killer content strategy for your website’s SEO, it will help you in earning a spot at the top in search engines and proper social media marketing will help you drive it even further. Social Media Helps You Stay Ahead of Competitors : The biggest mistake you could make is to skip on the benefits of social media and let the competitors get the best of it. One of the things you need to be crystal clear about is that if your competitors are on social media (which they probably are), you need to join the bandwagon as well. If you don’t want to fall behind and play catch up later, you need to get serious about digital marketing the minute you start your business. This won’t just help you get recognition as a brand, but will also help you get the potential customers that you might have lost to competitors if you didn’t participate. Being active on social media networking websites can help you turn friends and followers into traffic for your website. If you’re an English tuition Singapore company, this particular tip can help you a lot. The best thing about social media and digital marketing for small businesses is that it brings equal benefits for all. Though a few brands will have bigger budgets than others, all companies will initially start off with equal footing when they enter the arena. You can find examples of many small businesses that made it big just because they were attentive, clever, and knew the best tactics in making their content catchy. Digital marketing will also help you with your competitors because unlike traditional media where you often miss news about your competitors and even your products, social media will help you keep track of everything. Social Media Strengthens Customer Relationships : Know why digital marketing and social media are so cool in today’s world? It’s because it gives you and your customers the to interact freely with each other and knows things that weren’t obvious. As a brand, it gives you the opportunity to show your human side to the public and target audience so they can feel more connected with you. It also tells you a lot about the customers’ likes and loves and also gives you the chance to get a sneak peek into their lives. If you play your cards right you can use these networking websites to connect with journalists and other influencers to give your business the much-needed boost. Another advantage of using social media to improve your brand is that your messages aren’t taken as marketing tactics. This is why customers are often a lot more receptive to them and are more likely to hear what you have to say. It also helps you to target and retarget ads according to location, industry, purchase history, and even education level. When you target ads according to these characteristics of the user, you’re a lot likelier to convert these people into solid leads and even sales. Social Media Improves Brand Image : Finally, though digital media has a lot of other perks, we’re going to talk about how it affects positively on your brand image. When your customers are facing problems with your product or services, you get to know about it immediately. This, in turn, gives you a chance to rectify the mistake without having to go through a long and tiring process. Several studies have shown that customers appreciate brands that respond positively to customer complaints and don’t run from their responsibilities. When you’re active on your social media and show a united front, it helps your brand build loyalty. Brands that have active profiles have a proven record of customers who’re loyal to the brand and their message. It will help you become a corporation and associate trust and reliability with your name. This is one of the best techniques for English tuition Singapore branding because it helps you get noticed. Digital media marketing is essential for your business because it helps you make the mark in this millennium. If you don’t have an active existence on social media, this is your chance to start. How Should You Get Started? If you haven’t started to represent your brand on social media, your brand doesn’t really exist. Digital marketing is important for your business because it makes you reach customers far and wide so you can start interacting with them in the best way possible. So now that you know most of the benefits of adding digital marketing to your brand’s marketing techniques, let’s look at a few quick ways you can get started. Set Your Goals : The most important decision you’ll need to make before stepping into digital marketing is the goal or objective you want to get out of it. Though this is an all-rounded marketing strategy, you need to specify if you’re trying to generate revenue or using it to provide customer service and build customer relationships. The reason why you need to answer this question is that the type of content you post or share will directly affect the outcome of your goals. Content is King : We have all heard it but no one really takes it seriously unless they’re in too deep with digital marketing. When you know what your customers are looking for and what they need from your social media profile, you need to make it a point to create content that’s informative and important to them. Remember not to give up because, with continual effort, you will come out successful. Also, bear in mind that content isn’t just about the same old ‘text’ and written information you provide. Instead, experiment with your artistic side and create cool memes, infographics, and other such visually appealing content to keep your audience busy and satisfied. Incorporate Your Marketing Strategies : All your social media accounts, as well as the other marketing strategies you use to promote your brand, should be integrated together. You should have a consistent tone of voice and cross-promote your campaigns both online and offline so the efforts work together without any glitch. However, one thing you must remember is to focus on the quality of digital marketing and not necessarily the quantity. Posting 10 things on social media that don’t do a lot for the customer will be of no use. Instead, focus on bringing in quality so you have 1000 highly engaged fans instead of 10,000 who aren’t interested in what you have to say. Have a Schedule : Once you have started your social media and have a good handle on it, you don’t need to spend a lot of time managing it. If you stick to a schedule and ensure that you devote that specific time for the marketing, you won’t skip on the activities that keep things going. So for instance, if you have an English tuition Singapore page on Facebook, you can spend an hour each day to look into it and answer queries for customers. Digital marketing is fun and can be made very easy if you simply know how to go about it. But don’t make the mistake of ignoring this essential part of your business because that’ll just make you and your brand down in the long run. Use these tips and find many others on the internet to know just how important it is to know the ABCs of digital marketing. Read Also : Should You Hire A Digital Marketing Agency? The Importance Of SEO Based Digital Marketing Services Social Media Marketing: Six Trends To Keep Your Eyes On

5 Proven Customer Acquisition Strategies For B2C Startups

In the dynamic world of business, where attracting and retaining customers is the heartbeat of success, investing in a robust customer acquisition strategy becomes not just important but pivotal. For B2C brands, this strategy isn't just a checkbox; it's the very essence of their marketing initiatives. They stand at the crossroads where tradition meets innovation, recognizing that while tried-and-true methods are the foundation, the ever-changing landscape demands a fresh perspective—a stylish remix of the classics. B2C customer acquisition is the linchpin, the gateway to creating a customer base that not only fuels short-term growth but lays the foundation for enduring relationships. B2C brands acknowledge this, making customer acquisition their numero uno marketing initiative. However, in this fast-paced arena, strategies, much like fashion trends, have a way of evolving. What once captivated the audience may now seem commonplace. The challenge lies not just in adhering to the familiar but in reinventing the approach, putting a contemporary spin on iconic methods. Marketing is akin to a fashion designer crafting a new collection—retaining the essence of what works while infusing creativity and innovation. Whether it's through leveraging emerging technologies, embracing data-driven insights, or redefining storytelling, the goal is to ensure that the customer acquisition strategy remains not just effective but captivating. As B2C brands step into the limelight of customer acquisition, they understand that the runway is dynamic, and staying en vogue requires constant evolution and the courage to breathe new life into the timeless art of attracting and retaining customers. Win Customers With Proven Strategies For B2C startups navigating the competitive landscape, a successful customer acquisition strategy is the compass that points toward sustainable growth. Here are five proven strategies that have consistently delivered results: Content Marketing Brilliance Develop engaging and valuable content that speaks directly to your target audience. Whether through blog posts, videos, or social media, content marketing establishes your brand as an authority in your industry, attracting and retaining customers over the long term. Social Media Mastery Leverage the power of social media platforms to connect with your audience. Create compelling content, engage in conversations, and utilize targeted advertising to reach potential customers where they spend their time online. Referral Programs With A Twist Encourage satisfied customers to become brand advocates through innovative referral programs. Offer incentives that go beyond the traditional discounts, providing unique perks or exclusive access to foster a sense of community around your brand. Influencer Collaborations Partner with influencers who resonate with your target demographic. Authentic collaborations can introduce your brand to a wider audience and build credibility through trusted voices in your industry. Seamless User Experience Ensure that your website and overall user experience are seamless and intuitive. A user-friendly interface, easy navigation, and a secure purchasing process contribute to positive customer experiences, enhancing the likelihood of acquisition and retention. Conclusion: Regardless of the strategies employed by B2C startups, the heartbeat of sustainable growth lies in recognizing and appreciating the customers' significance. Beyond the intricacies of marketing tactics and engagement strategies, the fundamental principle is clear—prioritize customer value. Read Also: How To Make Your Online Business More Humble By Managing Your Reputation The Online Reputation Management Mystery Revealed Online Marketing : Selling Your Product And Services

Tips on Selecting a Storage Solution for Your Growing Business

1. Assess your current and future data storage needs :

2. Consider your storage options “

3. Develop a plan :

How to use IT to Save Your Business Money

Explore Some Interesting Marketing Trends for Your Business in 2018

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Oh, Crop! Killer E-commerce Mistakes You Need to Conquer

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Tips on Selecting a Storage Solution for Your Growing Business

1. Assess your current and future data storage needs :

2. Consider your storage options “

3. Develop a plan :

Share this Article

How to use IT to Save Your Business Money

Explore Some Interesting Marketing Trends for Your Business in 2018

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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