How can your business benefit from bespoke software development?

Published on: 01 August 2018 Last Updated on: 08 August 2019

Many businesses rely on off-the-shelf applications and stock software to run their operations. As much as such software comes with different features, it might not provide all the functional requirements that come with running a business. You might also run into challenges as stock software also comes with other unnecessary functions that might not be relevant to your policies. One of the solutions to this challenge is to hire professionals for bespoke software development.

It comes with a number of benefits that could help your business as shown below.

Control over design and functionalities :

Bespoke software development helps a business to customize its applications to accommodate its requirements and needs. The developer uses tools to come up with designs that are useful to their clients. The advantage of bespoke software development is that the entire development process is monitored and your feedback helps in ensuring the developers include only features that your business needs.

Complete ownership :

As a business owner, you will have complete ownership of the software designed for your business. This might not be the case with third-party applications as there are terms that bar you from making any changes to the way the software operates. Working with a Bespoke Software Development Company that deals with web and software development gives you an asset that you can manage freely and you don’t have the compulsion to upgrade your software. You can only do this whenever you feel that your business needs an upgrade of operations but not because a third party has decided it’s a mandatory procedure.

Expansion of existing tools :

If the business owns tools for managing data and other processes, you can hire a bespoke software development agency to have these tools expanded to transform repetitive tasks through automation. Tailored multi-user tools can store data and use a central repository and this would help to save time for the business. It also enhances transparency, access and reporting, and data validation. Such a system brings together an array of operations together to transform how the business runs.

Integration :

Developers can make bespoke software to integrate with other applications installed to help the business. This is not to say previous integrations are rendered obsolete, but it’s a way to enhance the efficiency of systems by providing backing technology. Bespoke software should be introduced as a measure to improve operations.

Potential marketability :

In other cases, you might decide to sell software that was developed for your business. Although the application was originally developed for internal use in your business, a bespoke solution could be turned into an off-the-shelf application that can be used by other businesses. This creates room for your business to earn more money by leasing the software.

Software integrations can help a business to run more efficiently. Although many businesses use third-party applications, it is cheaper and more convenient to have bespoke applications developed with the needs of the business in mind. Such an application is the property of the business and you can make any upgrades or tweaks you want to suit your business.

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How can I use an RSS feed reader for business? 5 great ideas

You’re here because you’re searching for that hidden weapon. The one secret that will give you a definitive edge over other companies in your line of work. Behold the RSS feed reader. It’s not flashy. It can, in fact, be a little bit confusing, if you only have memories of them in the early 00s. But it’s true. An RSS feed reader can make all the difference for your business. What is an RSS feed reader? Or maybe you’re not familiar with RSS. Here’s a crash course. RSS is a protocol, which was developed early in the Internet’s youth as a way for users to have an easy way to access numerous sites simultaneously. Basically, every website and blog would have an RSS feed embedded in their code, which can then be accessed by an RSS feed reader. Add any feed to your reader and then receive its content as soon as it’s posted. It’s that simple and was the chief way to stay connected and on top of development during the blogging craze. Is it going to help my business grow? Yes. RSS readers have grown by leaps and bounds from where they started. For one, they now support all types of media files and formats, ranging from YouTube to podcasts. You’re able to cast your net wide – excellent for performing monitoring and research. Not to mention how RSS feed readers have added tools, filters, and integrations that now place them firmly in the category of productivity tools. Depending on which RSS feed reader you have, you are in the perfect position to streamline your company’s journey to success. How to use it for business? a. Monitor your brand To many, monitoring public opinion regarding their brand begins by opening their social media for a quick scroll down mentions and DMs. Maybe retweet something funny. That’s it. Smaller companies are particularly guilty of thinking ‘we’re small, so nobody’s really talking about us.’ It’s a fact many customers share their impressions of a business without tagging the businesses in their discussions unless it’s a direct complaint. Follow the breadcrumbs no matter how infrequent or small they are through RSS. Here’s what you can achieve with Inoreader as your RSS reader: Create Google Alerts for important branded keywords and migrate them to Inoreader. This way you get the benefit of Alerts without the ineffective mail delivery. Create keyword searches on social media, Twitter for instance, and subscribe to them via Inoreader, so you’re instantly updated when posts mention you. Subscribe to important trade sites and set triggers to receive alerts whenever an article pops up that mentions your brand. b. See what competitors do The same principles as above apply here. Users can shift their attention easily to direct competitors in a heartbeat with minimal effort. You don’t have to change much in your monitoring approach, but it can also be wise to subscribe to your competitors’ newsletter, website, and social media. The goal here is to monitor not just what’s said about your competitors, but also keep a close eye on every possible move they make. If you’re a considerably smaller fish in the pond, it’s smart to know when the market leaders are going to make an announcement, release a product or start a new campaign. That way you can time important marketing pushes on your part during the empty slots in their calendar. Besides, your competitors are live case studies on the viability of campaigns and marketing ideas. c. Follow influencers and bloggers I mentioned trade publications above and the importance of checking for coverage of your brand, but there’s also another important category of sources you shouldn’t neglect. I’m talking about influencers and bloggers. These are the people that are somewhere between your target audience and industry systems. They’re vehicles for promotion with varying degrees of influence. Some showcase what resonates with your ideal customers and others have economic power thanks to the size of their audience. Influencer marketing is still here for the time being and it’s a truly interesting phenomenon as it allows you to see firsthand what connects with your audience. Influencers and bloggers thrive on their relatability to their followers. RSS feed readers are made for this exact purpose – follow blogs, newsletters, forums, and now a variety of media formats. d. Discover new topics RSS readers have made a sharp turn towards assisting their user base in finding relevant material, not just consuming it. After all, will you ever leave your RSS reader, when you keep on finding new and new feeds to explore? However, this functionality is not just created for leisure. It’s perfect for research purposes. Inoreader has invested a lot into their discovery features. The very thing you encounter when you make your account is the discovery zone. You have several main branches of topics that further divide depending on how narrow your interests run. Each topic and subtopic is populated by the most subscribed-to RSS feeds in the reader’s database. Furthermore, you have a lot more flexibility in how you explore suggestions thanks to the Sort by Magic feature, while the browser extension simplifies subscriptions to new RSS feeds and grants easy access to recent updates. e. Learn more about your customers Really, through the right blend of branded and non-branded keyword monitoring (we touched on both above), you arrive at a fuller, more fleshed-out profile of your ideal customer. You experience your customers in relation to your brand, which is essential in improving the ever-fragile brand-customer relationship. But more importantly, you get to experience them in their own environment. If you follow the current crop of successful influencers, then you know quite a lot. Where do they hang out online? What’s important to them? How do they talk? What inspires them in their day-to-day life? What needs does your product meet? What motivates them to buy specifically from you? All these are questions you can answer. All from Inoreader’s dashboard. Read Also: 4 Reasons Your Home Business Needs A Virtual Receptionist Influencer Marketing Tool to Move from Local to Global Market 5 Content Ideas to Use with Instagram Influencers

Tips for Creating Effective Portable Trade Show Displays

Portable tradeshow displays offer numerous advantages for businesses that are aiming at cutting down on costs without giving up on exhibition. It has the design of being light weight, easy, and small to transport, allowing you to enjoy a hassle free and cost effective display experience. While they may not have all the options for custom exhibits, they can get the design of supporting the goals of the trade show. Below are some tips that can guide you when choosing the display of your choice. Choose the display that will fit in your display space Portable trade show displays are smaller than the custom exhibits. Their light weight and smaller size are part of what makes them easy to transport. However, they can be put together or purchased in different sizes to match the display space you own. For the same reason, you need to start by creating an effective display that will fit into the available space you have. You need to fill the space you have so that you can attract visitors to your stand. Therefore, choosing a larger display or constructing additions like LCD screens in a small display area will add both size and appeal. Choose a background similar to the business colors A lot of trade show displays have background material that the messaging and graphics are added. While the material may not be as crucial as designing images that are outstanding to attendees, the background appearance will play a role in the impact of the display to your visitors. For example, colors like red captures the attention visitors while yellow and blue showcases professionalism. Therefore, when crafting a display, you need to choose a background color that will match your business. If your business is edgy, for example, you will have to choose a bright and bold color. However, in case your industry runs on professionalism, you need to choose cooler colors. It is vital to choose a background which meshes with your brand to keep your message cohesive. The immediate result is telling your visitors who you are. Create a visible and clear message Messaging is critical for any portable trade show display, be it a custom exhibit, rental exhibit, or a portable display. Nevertheless, the message type you choose for your display will differentiate between attaining the attention you want or falling short of your goals. For this reason, it is vital to spend time to create a visible, clear message for your display. Especially, on small displays, visitors need to determine your business and what they can benefit from it. The elements which lead to clear and visible messaging are a short message, clear fonts, and a visible size for the attendees to see the messaging from far. The display should showcase a message that is readable and with the likeness of attracting visitors. Build a balance in your design When creating your portable displays, incorporating balance is key. It means that all images, text, and colors need to spread out in a way that is visually satisfying. For example, large images and dark colors are heavy to users, and therefore need to be counteracted with smaller objects and lighter colors. When you get the right balance, the display will be refreshing and even. If you desire to create effective portable trade show displays, you need to consider adding details that enhances the overall appearance of your displays. Even though portable displays are not similar to custom displays, you can add technology, lighting, and other accessories. These features will enhance the effectiveness of the display by making it to be more interactive, modern, and polished than it would be without the additives. Read More : Tips For Small Businesses To Raise Funds For Their Projects How To Get Product Ideas For Your Ecommerce Business 5 Marketing Tips To Help Grow Your Business On Instagram How To Choose Best VOIP For Small Business Top 4 Reasons To Outsource White Label PPC For Your Business

How To Ensure Your Customers Are Content With Your Content

Ensuring customer satisfaction is high is one of the most important parts of the business. Without customers being content, there will be little customer retention, and this can impact customer acquisition. Here are a few tips for ensuring that your company’s customers are content with your content. 1. It Starts Before the Sale To ensure customer satisfaction with your products, start before the sale. When you list your products online, make sure you list everything properly, and all the information is up to date and accurate. This can go a long way to ensuring your customers choose the right product for their needs 2. Invest Some Time in your Customer Service Team Similarly, the quality of your customer service can help a lot too. When a customer service team has proper staff with high quality training, this will increase customer confidence in the company. It will also increase customer satisfaction and allow them to make a more informed decision before they even purchase anything. It also allows you to deliver a more personalized and bespoke service. Without your customers, you wouldn’t have a business, so make sure to make them feel special for supporting you. Be available to answer questions and acknowledge their needs, personalizing the service you can give them. 3. Quality Control When it comes to the actual products, they regularly undergo quality control assessments. This will ensure that if there ever is a problem it will be picked up and rectified as soon as possible. By doing so, there will be less of a negative impact on customer contentment. 4. Use Quality Packaging It can be easy to overlook your product’s packaging in favor of what’s inside. However, the packaging is more important than you might think. In fact, global packaging demand has risen over the past few years. The packaging is the first thing that your customers will see, and it is what they might make their first impressions of. This is why it is important to choose a quality packaging solution like those from Duplo International. If your packaging is eye-catching, has a nice feel to it, and is clearly of high quality, customers are more likely to choose your product and be satisfied by its contents. 5. What Does the Customer Want? To make sure that your customers continue to be content with your product or service, regularly compare what you are producing against market research of what your customer base wants. This will make sure that you identify any weaknesses or areas of potential development. 6. Ask for Feedback and Implement it Arguably, the most important tip for ensuring your customers is content with your content is to ask them their opinions! Whether you ask them to fill in a quick survey or put out a call for product development feedback, embrace your customer’s feedback and implement your findings. If you follow these ideas, your customers will stay content with your company’s products and services. 7. Stay Consistent Across Channels Consistency is key to maintaining customer satisfaction. If your company operates across multiple channels, be it online, in-store, or through social media, ensure that the customer experience is seamless everywhere. Customers should feel like they are dealing with the same brand, regardless of where they engage. Consistency builds trust and gives them the reliability of your products or services. This also talks about your brand’s voice, visual identity, and even the way you handle your customers. Consistent messaging and service make your customers feel secure in their choices, leading to much higher satisfaction. 8. Keep Your Promises Nothing frustrates customers more than unfulfilled promises. If you promise fast delivery, deliver fast. If you guarantee quality, ensure your product lives up to that standard. Customers remember when a company over-promises and under-delivers, and it can harm your brand’s reputation. On the flip side, when you meet or even exceed expectations, customers are more likely to stick around and recommend your brand. In the long run, keeping your promises fosters loyalty and makes customers feel valued. 9. Build a Strong After-Sales Support System Your job doesn’t end when the product is sold. In fact, customer satisfaction often depends heavily on what happens after the purchase! A strong after-sales support system ensures that customers can easily reach you if they face any issues or have questions about the product. Whether it’s a clear return policy, accessible customer service channels, or a helpful FAQ section, providing solid support shows that you care about the customer’s experience even after the sale. Offering warranties or guarantees can also be a reassuring factor that keeps customers satisfied. 10. Reward Loyal Customers Another way to maintain customer satisfaction is by recognizing and rewarding loyalty. Offering loyalty programs, discounts, or special offers to repeat customers can keep them engaged with your brand. It’s a way of saying “thank you” for their support. Even small gestures, like sending a personalized thank-you note or offering early access to new products, can leave a lasting impression. By making customers feel appreciated, you increase the chances of them sticking with your brand for the long term. Final Thoughts Customer satisfaction isn’t just about meeting expectations—it’s about exceeding them whenever possible. It’s an ongoing process that requires continuous attention and adaptation. From quality control and packaging to feedback and after-sales support, each touchpoint in the customer journey matters. By focusing on these areas, you can create a positive experience that keeps customers coming back. Read Also: Online Marketing: Selling Your Product And Services Tips on How to Create Repeat Customers Not all customers are always right

How can your business benefit from bespoke software development?

Control over design and functionalities :

Complete ownership :

Expansion of existing tools :

Integration :

Potential marketability :

CRMDialer: A Zoho Alternative

Tags in E-Commerce: This Is Why They Are Important

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How can I use an RSS feed reader for business? 5 great ideas

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How To Ensure Your Customers Are Content With Your Content

How can your business benefit from bespoke software development?

Control over design and functionalities :

Complete ownership :

Expansion of existing tools :

Integration :

Potential marketability :

Share this Article

CRMDialer: A Zoho Alternative

Tags in E-Commerce: This Is Why They Are Important

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related