Two SEO Trends to Take Advantage of In 2018

21 August 2018

With hundreds of factors affecting Google’s search engine results, SEO is no longer a simple science. Gone are the days when you could stuff keywords in an ordinary piece of work and help your site rank high.

With ever-changing rules, it is hard to master the art, unless you’re working with someone like Scott Keever SEO expert. What you should understand is that the search engines are striving hard to provide their audience with the best search results, and to achieve it, they have eliminated certain ranking factors and introduced some new ones out of nowhere. It means you need to know what has stopped working and what has replaced it. You need to educate yourself about the latest trends, and two of them are mentioned below.

The Evolution Of Google Serps

Even a few years ago, you wouldn’t see more than a few “blue links” after searching. Things have certainly changed recently, and the Google SERPs have evolved lately to the extent that they are quickly grabbing searchers’ attention. This, in turn, has helped businesses get more clicks from organic listings.

With this latest trend, it is more important than ever to track your rankings in these features and keep a close eye on all those features that appear for your primary keywords. Many SEO tools are now available to help you in this regard. Many tools can help track several SERP features along with their results, which in turn will help you check the features that your keywords have triggered. Another benefit of these tools is that they help you measure the volatility of different SERP features on a regular basis, so you can easily change your strategy.

Using Structured Data To Inform Search Engines

What it means is that you will have to use structured data in a way that it makes it easier for Google and other search engines to interpret content. It is basically a new and more improved way to format HTML.

Interestingly, Google has not confirmed that structured data can affect ranking, but the truth is that you can use it to improve your search listings, especially when you’re willing to take advantage of features such as rich snippets and knowledge graph panels. Some statistics show that using the structured data correctly can help improve your CTR by 30% in most cases, and with an increase in clicks, you can see an improvement in your rankings.

The fact of the matter is that changing trends in SEO has made it tricky for anyone to rank their business high, but the latest trends show that you should pounce on any opportunity that would help you stand out. That is when you can take advantage of structured data and Google SERPs changing features. If you are still not sure how to proceed, do not take chances and end up making a costly mistake. Instead, let an SEO specialist help you with everything and ensure that you keep getting the juice your website needs to rank high.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

Search Engine Optimization (SEO) is one of the digital marketing strategies that have been talked about for years. Established businesses on digital media swear by this strategy in boosting their web traffic, increasing visibility, and improving returns on investment. As a result, all businesses are running towards this strategy with the hope to see positive results. SEO campaigns are essential for your business to improve your business to the next level. Unfortunately, to the disappointment of many firms, SEO isn’t showing the results that they expected. This has led to great losses after spending thousands of dollars to develop a strategy that does not bear results. The question is, “Is SEO overhyped?” If not, why is it not working for your business? And what can you do to improve your SEO strategy and begin to experience positive results and increased ROI? SEO is an effective digital marketing campaign, but it only works for firms that have learned how to leverage it. In this light, here are eight reasons why your current SEO campaign isn’t bearing traffic and leads, and what you can do to realize positive results from it. Different Factors Are There Why SEO Campaigns Do Not Show The Desired Results There are several factors are there why SEO campaigns do not exhibit the desired results all the time. Try to achieve your goals in the best possible ways. Work out the plans that can help you to achieve your goals in the correct order. 1. Your Web Design Sucks How visually appealing is your website? Do you have a professional look that would appeal to a new customer? How are the pages, posts, imagery, calls to action, and other page elements placed on your website? Does the site look busy and stuffed? When an individual visits your site, they will move on quickly if they don’t like the design and layout. This results in increased bounce rates which causes search engines to rank you at the bottom of the search page. What’s more, a poorly organized page makes it hard for search engines to crawl the site, and this results in lower rankings. You can improve your SEO strategy by taking the time to design a user-friendly website. Make sure that page elements such as the content, imagery, and CTAs are correctly placed on your site. 2. You Have Poor Content Experts say that content is king and this statement has never been more accurate than in matters of SEO. Content is what will draw people to your site and keep them coming back. If you don’t give your readers a reason to return, they will not. What does poor content look like? First, it does not provide any useful information to the target client. Secondly, it is poorly written with an unappealing structure and poor-quality imagery. If readers find your content unattractive, they will pass by your page regardless of its ranking. Take the time to develop quality content for your readers. It should provide meaningful information that's easy to read. Use an appealing tone and organize your work into visually appealing formats. Finally, use high-quality images and video for your content. 3. You’re Targeting the Wrong Audience SEO only works if you are targeting the correct audience. This may seem obvious, but not all businesses can accurately sift through the millions of online users and identify their target audience. For example, if you are an auto repairs company but your content leans towards the car manufacture industry, you may lose out on your target audience. Before developing an SEO campaign, identify your target audience. Strive to produce content that is directly targeted to them. For example, an auto repairs company should focus on clients who are seeking repair services and not to buy new vehicles. If you are not sure, consider seeking help from a Minneapolis SEO Expert . 4. You’re Using the Wrong Keywords One of the top techniques in an effective SEO campaign is the use of keyword phrases. These are search terms that prospective clients feed on search engines when looking for a product or service. Note that not all keywords will guarantee success in your SEO strategy. If you use simple keywords, you will face stiff competition from other players in the industry. If you go for very narrow ones, no one will find your site. The best way to use keywords effectively is by using long-tail over short keywords. Long-tail keywords utilize a series of terms, at least two or more, that are commonly typed by readers. So instead of using “dentist” as your keyword, you would have a phrase such as “best dentist in Minneapolis.” The longer phrase has a higher chance of ranking higher and shaking off competition. 5. You Have the Wrong Priorities When employing an SEO campaign, various metrics come into play. You can choose to measure web traffic, conversion rates, bounce rates, ROI, and many others. Failure to focus on the right metrics can cause your SEO strategy to fail. Unfortunately, most businesses pay attention to the wrong metrics. For example, they will strive to increase their following on social media and their site traffic but ignore other metrics like the conversion rates. Having a large following doesn’t guarantee that they will all convert. Therefore, make sure that you are paying attention and directing your resources towards metrics that will generate returns for your business. 6. Your Conversion Rates are Low One of the ways to know that your SEO strategy is working is when your conversion rate increases. Conversion rates go up when users take your desired call to action (CTA). It could be to sign up to your newsletter, join your email list, or buy your product. Different businesses have varying CTAs based on their needs. If your conversion rates are low, your SEO campaign is not working. To improve your conversion rates, focus on strategies that will draw and keep people on your site. Have an appealing website and ensure that your call to action is visible. The CTA should also have attractive graphics and terms – it should be like the magic button that everyone itches to click. SEO campaigns can work well in your favor as it can help your business to grow in the right direction. 7. You Have no Precise SEO Plan What do you intend to get out of your SEO campaign? Do you have specific goals? If not, the chances are that your strategy is not targeted at anything in particular either. Lack of an actionable SEO plan will cause you to try out anything, including strategies that are doing nothing for your campaign. Come up with a practical plan of what you wish to achieve with SEO. Do you want traffic? What for? Do you want to write blog posts for your website’s blog section? What will the blogs help you achieve? Outlining your goals enables you to channel your efforts and resources towards a worthy cause. 8. Your Site is Not Mobile Responsive Search engines today are favoring sites that are mobile responsive over those that maintain a desktop view even on mobile devices. Mobile friendly sites load faster and have easy readability on phones and tablets. If your website isn’t mobile responsive, search engines will rank it lower, and this will stall your SEO dreams and goals. Develop a mobile site that will appeal to search engines and visitors. SEO works for businesses that have mastered the strategy. If your campaign isn’t working, look into these eight things and make the necessary tweaks to gain positive results from your SEO campaign. Final Take Away Hence, these are some of the core factors that can work well in your favor while you want to develop your business in the right direction. SEO Campaigns can work well in your favor when you apply the correct techniques in the proper manner. Do not lose out on the chance that can provide you the opportunity. Read Also: How To Integrate Email Marketing With SEO Two SEO Trends To Take Advantage Of In 2018 5 Ways To Improve Mobile SEO

Comprehensive SEO services: how important is a competent keyword selection

Investing in SEO optimization, Sydney business owners expect to draw the attention of the target audience, boost sales, and, consequently, increase income. All site optimization practices are aimed at achieving higher rankings to promote the interaction of users with website content and stimulate them to buy. Experts use different tactics, adjusting them to specific business objectives. Keywords of SEO services are of great importance. The selection of key queries remains the initial task in the field of search engine optimization to reach successful promotion outcomes and the following SEO goals: attract organic traffic and generate more leads; boost site ranking and increase conversion rate; raise brand awareness and improve online reputation. But the rapidly changing requirements of Google and search robot algorithms sometimes can confuse. Will key phrases be needed tomorrow or in a few months? Let’s consider the main keywords criteria, the selection procedure, and site promotion tips, as without SEO, Internet marketing efforts will definitely be in vain. And having a poorly optimized site with irrelevant content, you will fail to win the competition, expand the base of loyal customers, and implement a social media marketing plan or a contextual advertising campaign. Requirements to keywords every SEO services provider must comply with Relevancy. First of all, keywords should share an idea of what is your business about and match the site topic or information on a particular web page. Secondly, they must reflect search queries, be relevant to what users are looking for in search engines, and solve problems of clients. Exclude all off-topic keywords and use only high performing phrases that will boost organic traffic, enhancing SEO optimization. Sydney business owners can apply a DIY method and try free keyword research tools. However, to run a winning content campaign and avoid poor online presence practices, it is better to rely on experts in the promotion. Competitiveness. The more frequent your chosen keywords are entered by users in the search engine, the better your SEO strategy will be developed. You must be guided by their popularity. However, do not steal or copy them in competitors within your business niche. For this, professionals can provide competitor analysis, determine the keywords with the highest ROI, and those keywords which your opponents have not yet reached. How to find effective and productive keywords Your customers’ desires and needs first. SEO services must start from your target audience not with the selection process of keywords. You need to study the habits and behavior of your visitors. Knowing your target audience, you will become invincible, strengthening your business positions on the Australian market. In addition, you have to understand the potential clients, figure out what they want and what they expect, and give it to them through engaging and useful content with competently inserted keywords. What does a customized and individual approach mean in terms of SEO and keywords research? It means that professionals taking into account the special features of your company and brand choose only those keywords that describe your offer and benefits, excluding inefficient ones. Experts must expand this list, look for new keyword groups, alternative phrases, high and low-frequency queries. For reliable SEO service, consider cooperation with reputable LuxSite professionals. Honest commitment, regular communication, and the latest technologies are the foundation of a promotion strategy offered by a skillful and qualified LuxSite team. Read Also: 3 Major SEO Predictions for 2020 How to Monitor the SEO Health of Your Website Improve Your Domain Using These SEO tips 5 Things You Are Not Checking In SEO But You Should! 5 Ways to Improve Mobile SEO

Ways to use Google analytics to find content ideas

Data is one of the most essential aspects which is of high importance to analyze any trend or other matter. For any marketing campaign, the company relies on statistical data massively. The companies which analyze data perfectly and more efficiently are said to understand the customers better. Though data is mostly used to inform SEO, PPC or social campaigns, it can also be used to find better blog content. In today’s world, content marketing is one of the most effective online strategies and small entrepreneurs are working very hard to survive in the business world against giant companies. Thus it is evident that they should come up with new content ideas for betterment. In this article, we will see how Google analytics can be used to come up with better content ideas. Few methods to use Google analytics to find content ideas Find the popular blog types: Try to find the trending blog posts which will provide a way for new ideas for content. The most popular blog posts can be found on the dashboard of Wordpress. This will provide the benefit of knowing what is trending and anyone can plan the blog accordingly. Popular post categories: If you want to know which category of your blog is the most popular, you can know it and thus try writing on those categories for better publicity and success. Though Google Analytics does not allow you to see directly which blog categories are most viewed by default, it can be done. To do this, you need to enable custom dimension tracking on your site. This will make you see which categories of your posts are most viewed and liked. Most searched keywords: You should have high-quality content to rank well or your posts will be lost down due to changing search algorithms. It is easy to come up with some content ideas by gathering some low hanging SEO fruits. If there is any search bar on the site, you can easily look for the keywords which people search for when they look for your blogs. This will help you to write your content accordingly keeping in mind what the public is demanding, and this will bring you immense success. To do the task in Google Analytics, go to behavior > site search > Search terms to finally locate these keywords and you can plan your content accordingly. By knowing the keywords you can plan your topic and know the lags that you were having in your content before. The search term reports will also give you the idea about what the viewers are looking for and you can choose the idea of the content depending on that. Intent of keywords: Google wants to serve its users in every possible way. It provides value to its visitors and thus provides various options. If the keywords given in your post are matched by the need and intent of the users, then it will make your post more useful and will increase the rank of your page as people will start liking your post more and this will bring you success in the field. There are basically four types of keyword intent that anyone should be aware of: Navigational, Informational, Investigational Transactional. These types of keyword intent can help anyone to write posts and fix their keywords accordingly to attract more users and more readers and establish the content widely. To discover the intent of the users visiting your site, you can look for your search queries report by going to Acquisition > search console > queries. Thus it can be said that you should focus on the keywords so it can match the intent of the users and your posts can be viewed by many users. You should stick on the keyword intent type following your category and content. So, for a better result, focus on the right set of keywords and see your posts getting viewed massively and see the number of views in your posts increasing day by day. This step is very helpful for coming up with content ideas and succeeding in the field of content marketing. Advanced segment: Another most productive way to get writing ideas with the help of Google analytics is that a special question advanced segment can be created and this segment can be used to identify the question and answers of the customers. The procedure is given below: Click on advanced segment > click new custom segment> click to box next to include> find and enter keywords which will indicate a question > click “add or statement” and add another keyword that would indicate a question. This can also be helpful to get writing ideas and this will benefit any content page to succeed and establish itself remaining ahead of the others. To know about other various advantages of Google analytics which can help us to come up with various ideas can be found on the internet or contact SEO company. Google Analytics is very useful for performing various online operations and is a friend on whom we can rely on. These ideas can prove to be very helpful for the small business organizations as it may give them ideas for better contents to fight against the well-established and powerful organizations. To rank higher than others, the content should be well written and of high quality to come into consideration by the viewers and to increase the popularity of your posts. For any content management team, it is very important to take care of the keywords and the most typed words. If the keywords of the topics are matched with the searched words of the users, then there is a high chance that your post may be shown at the top rows and there is a chance that your blog will be viewed. These points will help you with ideas to write better contents with the help of Google Analytics and will bring your webpage more success and acknowledgment. Read Also : The 10 WordPress Plugins Every Successful Blogger Uses Avoid These 5 Mistakes Before Starting An SEO Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer

Two SEO Trends to Take Advantage of In 2018

The Evolution Of Google Serps

Using Structured Data To Inform Search Engines

Ways to use Google analytics to find content ideas

How to Integrate Email Marketing With SEO

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

Comprehensive SEO services: how important is a competent keyword selection

Ways to use Google analytics to find content ideas

Two SEO Trends to Take Advantage of In 2018

The Evolution Of Google Serps

Using Structured Data To Inform Search Engines

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Ways to use Google analytics to find content ideas

How to Integrate Email Marketing With SEO

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

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Follow Us

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