Alex Dee Discusses How to Scale Your Business Hack

18 December 2020

This works for all businesses! If you’re in Marketing, consulting, or coaching, this applies even more to your field!

What Got you Off the Island is Not What this is Keeps You Growing Hack

Ryan Holiday What shifts you have to make as an entrepreneur when you scale:

The best way I can describe it is a baseball analogy. In the Dominican Republic, there is a saying in the baseball league that you can’t walk off the island, which means you have to hit your way off in the baseball league. The players that make it off the island are usually some of the best hitters. But once they get into the major league, it becomes different, because it’s about bat discipline and talent is very different. So, what got you there to get off the island is not going to be what allows you to maintain your success because you’re in a whole different league. That is what it’s like when you are scaling your company. What got you there is not going to be exactly what allows you to scale to another level! Be ready to shift and pivot and learn in order to grow!

Not the How, But the Who Hack –

Dan Sullivan:

As you scale, there are going to be all areas in your company that is going to require your attention, from sales to marketing, to operations. So how do you take all of this on and still manage to scale? There’s a great hack for it! It’s called not the how but the who rules! Once you figure out what you need to scale (process, sales, marketing, etc.), don’t ask yourself WHAT do I need to learn? Ask WHO is the best at that and get them on board! This will allow you to scale quickly vs. having to go learn another skillset now vs. staying in the lane where your talents are best served! So, to scale, instead of just figuring out the what, you need to figure out The Who, so you can do it faster!

Be Cautious and Bold Hack –

Mindset for scaling:

you Must exercise your caution in laying out your plans but be bold in carrying them out. A man who is all cautious will never dare to take hold and be successful, and a man who is all bold is merely reckless, and must eventually fail. You must have both the caution and the boldness, to ensure success.

How to Keep from Falling When you’re Experiencing Success Hack

David Metzer:

I think the biggest thing that led to my downfall was losing my values. There are really only a few things I use now to play the top of my game and stay there. Number one gratitude; just being grateful for whatever you have, no matter how big or small. Number two is Empathy for others. As I got into this competitive world, I became an asshole. I was more worried about taking rather than giving that I really didn’t focus on anyone else and I went straight to blame and shame and justification, as I was Midas! Meaning I turned everything into Gold, right? So, it had to be everyone else’s fault. Number three is accountability. There are two parts to this one: what was as my part that the thing that went wrong, and what lesson did I learn so I don’t go thru this again. The fourth is effective communication. What I mean by that is not just being a team leader and effectively communicating with everyone on your team on what you want and how to run a company. Rather, what I mean is that I had lost my ability to effectively communicate what inspired me! When I was making money and I got done with spending it, it took me a while to learn that I need to give back and be of service. I wish I would’ve done it when I had the money instead of having to lose it and build it back up again. But that’s part of lesson learning that I have here, so I can inspire others so they can avoid the same mistakes.

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6 Shameless Examples of Product Placement in Movies We’d Like to Forget

Imagine you're on the edge of your seat in the middle of an action-packed, spellbinding movie. After a few climactic scenes, the main character makes a frantic phone call. He then cracks open a can of soda. Nothing about this scene seems out of the ordinary. The character is simply quenching his thirst after a big police chase or a kung fu brawl. That is until some familiar brand of soda appears on the can in a big, bold, unapologetic font. Talk about a plot twist. But product placement in movies is nothing new. Old school marketing techniques show how far companies will go to advertise. They'll even go as far to pay directors and producers to feature them in films. There have been great instances of advertising that worked well in films. But there have been plenty of others that were so shameless and unnatural, we wish we could forget them. Here are 6 of the silliest, most cringe-worthy moments of advertising in movies. 1. Starbucks (You've Got Mail): 'You've Got Mail' may be the first film to portray online romance. Given that it takes place in 1998, AOL was practically its own character in the film. Without it, Tom Hanks and Meg Ryan's characters would have never "met" and fallen in love. But AOL wasn't the only company to get prime ad space in 'You've Got Mail.' At the beginning of the film, Tom Hanks quips about the obscurity of Starbucks. His character's snarky commentary doesn't serve much to the plot. But it does help to give the audience somewhat of an introduction to his character. All while appealing to pretentious coffee drinkers like his character in the process. 2. Designer Brands (Sex and the City): Curious which movies with the most product placement made our list? It shouldn't come as a surprise that the 'Sex and the City' film featured dozens of fashion labels. After all, fashion was a constant theme throughout the hit TV series. The series has long appealed to women in the 20-30 age bracket. So, when it went to the big screen, tons of the biggest fashion labels came calling. You better believe Louis Vuitton and Chanel made a handful of cameos throughout the film. But some other products made the cut, too. Nike, U-Haul, Apple, and Marie Claire are just a few of many brand name drops in 'SATC'. Producers and creator Darren Starr were clearly not ashamed. 3. Reese's Pieces (E.T the Extra-Terrestrial): Not all instances of product placement in movies are bad. Certain films have done it so subtly we hardly pick up on the smell of advertising. Steven Spielberg's 'E.T the Extra-Terrestrial' is undeniably one of those movies. Who could forget when Elliot entices E.T by scattering Reese's Pieces around the woods and back to his house? Hershey's certainly cashed in when E.T became a box office hit. But this was back in 1982. So, can product placement still hold merit today as an advertising technique? The technique may actually be more effective than ever before. You can discover more about the different ways this technique continues to work. 4. Popeyes Chicken (Little Nicky): Whereas E.T is a good example of subtle product placement, Adam Sandler's 'Little Nicky' is not. It's one of several Happy Madison comedies that wasn't well-received by critics. But it gained a cult following for its ridiculousness and quotability nonetheless. In one scene, Adam Sandler, who plays the kindhearted son of Satan, learns how to eat with the help of a talking dog. What does he learn to eat with? Popeyes fried chicken. And the large takeout box of it sits in the center of the shot. Even a big K-mart bag makes a small cameo, as well. The scene concludes with Nicky proclaiming how awesome Popeyes chicken is. Not subtle in the least, but the scene is something fans continue to quote to this day. 5. "I Will Not Bow to Any Sponsor" (Wayne's World): Is it any less shameful when a movie calls itself out on its attempts to advertise? Few films are able to make fun of themselves about their blatant attempts to advertise. But the first 'Wayne's World' film provided a plot where it was possible to do so. Wayne and Garth sell their public access show to a big-time TV producer. In the build-up to the climax, the producer confronts Wayne and Garth about their contract. They agreed to air an interview with the show's new sponsor, but Wayne insists otherwise. What follows is a satirical scene of obvious advertisements all surrounding Wayne's opposition. While opening up a box of Pizza Hut, Wayne proclaims, "I will not bow to any sponsor." Wayne goes on to explain that he doesn't believe in "selling out" while holding a bag of Doritos and drinking a Pepsi. Garth also gives his two cents on the idea of selling out while clad in Reebok gear from head to toe. 6. Heineken (James Bond Franchise): The character James Bond has always had an affinity for dry martinis. This trait has inspired fans of the franchise to become martini drinkers for decades. But over the years, James Bond has dabbled in other commercial alcoholic drinks. In 1997, the famous film franchise partnered up with the Dutch beer company, Heineken. Heineken has advertised the James Bond films since 1997's 'Tomorrow Never Knows.' The ads have always been over the top, contributing to the promotional side of the Bond franchise. But Bond himself never drank the Dutch beer until 2012's 'Skyfall.' In one scene, while James Bond is in bed cuddled up with his latest love interest, he drinks a Heineken. For any fan who has ever wished to be like James Bond, this scene is definitely inspirational. At least that's the kind of association Heineken had intended to portray. The Power of Product Placement in Movies: If you've ever watched a movie and noticed an advertisement, you may have reacted one of a couple of ways. You may have hardly noticed or didn't care all too much. You could've felt preyed upon as a consumer or felt the ad ruined the experience. Or, you may have thought to yourself, "Wow. That was actually a great instance of advertising." Product placement in movies allows companies to reach a worldwide audience. Depending on how big the film is, these audiences can reach into the millions. When characters we love use certain products, we're more inclined to buy them. But there are other lots of other innovative and clever ways to advertise in movies - and beyond. If you're in need of some inspiration, check out more advertising news and ideas. Read Also: Online Marketing: Selling Your Product And Services Important Things To Consider When Packaging Your Product

5 Informal Team Building Activities To Break The Ice Among Co-Workers

Icebreaking among colleagues can be a difficult and awkward thing. But it is the first step towards building better understanding, trust, and cooperation among co-workers. A good icebreaker is a fun-filled team building activity whether indoor or outdoor. Here in Calgary, team building activities are serious business. Many offices have an extra working day only for engagement purposes so that the employees can be familiar with each other and develop cordial relations with each other. But what team building activities can be organized for this purpose so that the employees participate in hesitantly and have fun at the same time? Here are a few ideas to let that wall of ice down and let in some warm friendly relations : 1. Scavenger Hunt: This classic game is not only fun-filled by also competitive and exciting. Divide the participants into teams of 2 and set a time limit. You can either use a list of items each team has to collect or seed clues at particular spots and ask them to collect all of them. Next, you know how a scavenger hunt game works. The game requires minimum efforts and equipment to organize and can be played indoors as well as outdoors. 2. Escape Rooms: Escape room is a less popular but great team building activity. It’s a perfect activity for a day out. Pick out a theme locked room, divide the participants into teams and let the game unravel. This adrenaline filled game and Indiana Jones feels are bound to make everyone more comfortable and open with each other. The participants will escape awkwardness and hesitation with the locked room. 3. Binge Quiz: Use those Netflix binge sessions to break the awkward tension among colleagues. Organise a multi-series trivia quiz and divide the participants into teams of 2. If you have an entire day to play the game, plan knockout rounds by giving each team placards with numbers on them. Teams with the same number will face each other in the same round. This game can help the co-workers find more common grounds with each other. 5. Exchange A story: The most common way used to break the ice is sharing stories whether over lunch tables or around a campfire. But there’s a reason why this is so popular. This activity develops a personal connection among the participants and encourages them to be more open to each other. Some common phrases can be used to kick-start this fun activity like “Biggest pet peeve” or “first job”. GO from one topic to another. You can also use a chit system and bottle spinning to make it more fun. 6.Dumb Charades: The classic game of dumb charades is the best tried and tested team building activity. It is easy to organize and requires no equipment. Simply divide the players into two teams and decide on which team will go first with a coin flip. Dumb charades are usually based on movies but you can also use simple literary words or places or even books for the game. While there are so many formal activities, informal ones always work better when it comes to cutting the first turf among colleagues. Team building activities work better if more people are encouraged to participate. Use placards and other systems to randomize the pairing. This will also help mix up people from different departments in the workplace. So, plan out an activity today and get ready for some not so “Michael Scott” (The Office, US) moments with your employees. Read Also : The Business Networking Benefits Of Co-Working Spaces Are You Cut Out To Be A Supervisor?

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7 Ways To Improve Your Company Culture

As a business or company owner, you know a positive company culture is essential for your employee's motivation, productivity, and well-being. A good workplace culture can enhance morale, heighten job satisfaction, and inspire creativity. However, creating and maintaining a healthy and positive company culture can be challenging. In this blog post, we have gathered seven tips that will help you improve your company culture. So, dive in to learn all the details. Reasons Why Company Culture Is Important The success of a company organization depends on the internal discipline within the organization. They set disciplinary guidelines on different matters within the organization. It can help you attain the growth that you need. In this section, we understand some of the reasons to understand why the company culture is crucial for your organization. Increasing Employee Employment As we mentioned, the company culture is a set of rules that binds all the members. An organizational culture is driven by clear expectations. It, in a way, motivates and inspires the employees to be more engaged in their duties and responsibilities. It motivates the concerned people to deliver for the organization. Decreased Turnover People who think that they do not have value are less likely to leave the organization. This is why the company must set the winning organizational culture to support the vision. Respecting the senior members within the organization, without question, is one of them. Their efforts and integration are crucial to chalk out the success of the company. Elevated Productivity Many business organizations fail due to a lack of productivity. According to the values of the company culture, the company must work consistently to increase the productivity of the organization. Organizational culture has an extremely strong impact on the organization. It binds the people working and motivates them to perform. At the same time, the organization must try its best to support its employees with the resources to increase its productivity. Strengthening Identify Of The Brand The company‘s organizational culture represents the public image and reputation. If a company lacks an organizational culture, it cannot stand strong in keeping its public image. Internal discipline in the organization is a must to strengthen the core values. Improved Recruitment The success of an organization depends on getting talented people on board. One-third of the respondents in a survey opined that they would leave an organization if it did not have a good company culture. Not only this, the best candidates look to be associated with an organization with an extremely strong company culture. This is why the management of the different organizations works persistently to strengthen the company culture. Ways To Improve The Company Culture As discussed above, the company culture is one of the most important tools to eliminate the weakness and sail towards the pathway of development. This section discusses some of the top seven practices to improve your company culture. 1 - Encourage Collaboration Between Departments Team collaboration is an effective strategy for creating a healthy and positive company culture. Encouraging employees to work with colleagues from different departments can promote cross-functional learning and better knowledge sharing. It also shows that the company considers every employee as an essential asset. Online team building activities are interactive, fun, and easy to do. For instance, you can organize a virtual magic show, escape room, virtual trivia, or a company-wide game. There are many options to choose from that can help encourage collaboration between departments. 2 - Introduce A Rewards System To Recognize Employee Achievements When employees feel a sense of acknowledgment, esteem, and appreciation for their efforts, it propels them to excel even further. The implementation of a reward system can serve as a potent tool to elevate the spirit of the workforce and inspire them towards superior performance. These rewards could be monetary incentives, certificates, or non-monetary incentives like extra time off, free snacks, etc. 3 - Offer Flexible Working Hours To Allow For Better Work-Life Balance Offering a flexible schedule can improve your company's overall culture. Research shows that flexible working hours lead to higher job satisfaction and productivity. Employees can manage to work around their obligations and feel trusted and valued. In response, they feel more dedicated to their work and contribute more effectively to the organization. 4 - Establish A Mission Statement & Communicate It A mission statement is a declaration of your company's purpose and values. Establishing a mission statement can align employees with your company's vision and help develop a unique workplace culture. It can also unify your team and create a sense of belonging. Regularly sharing your company's mission statement aids employees in grasping the significance of their role in upholding the organization's vision and principles. 5 - Create An Open and Inviting Atmosphere Creating an open and inviting atmosphere can increase employee engagement and job satisfaction. This atmosphere can be achieved by providing a comfortable and ergonomic workspace, natural light, and good ventilation. A pleasant physical space can improve motivation and overall health. 6 - Establish Health & Wellness Initiatives Prioritizing your employees' physical and mental well-being can improve your company's culture. Some initiatives could include providing healthy snacks, installing standing desks, organizing office sports teams, or offering stress-management courses. Encouraging employees to prioritize their health can lead to better well-being overall. 7 - Provide Plenty Of Opportunities For Professional Development Lastly, professional development opportunities can enhance employee skills, knowledge, and motivation. It also shows that the company is invested in its employees' growth and development. These opportunities include professional skills training, leadership development courses, mentorship programs, or co-learning sessions. Unlock the Potential of Your Team: Discover the Benefits of a Thriving Company Culture Improving your company culture requires a holistic approach. By implementing these tips, you can create a more positive, vibrant, and engaging culture that promotes employee motivation, productivity, and well-being. Encouraging collaboration, recognizing achievements, establishing a mission statement, creating an open atmosphere, prioritizing well-being, and offering professional development opportunities can all help to build a healthy and positive company culture. Remember that culture is not created overnight; cultivating a healthy and inclusive workplace environment takes time and effort. Investing in your company culture means investing in your employees, ultimately leading to long-term business success. Read Also Strategies For Preventing Workplace Injuries Proactively What Are the Ways to Prepare a New Employee? How to Create an Effective Company Training Program

Alex Dee Discusses How to Scale Your Business Hack

What Got you Off the Island is Not What this is Keeps You Growing Hack

Ryan Holiday What shifts you have to make as an entrepreneur when you scale:

Not the How, But the Who Hack –

Dan Sullivan:

Be Cautious and Bold Hack –

Mindset for scaling:

How to Keep from Falling When you’re Experiencing Success Hack

David Metzer:

How To Select The Best Catering Service For Your Next Corporate Conference Event?

7 Best Employee Recognition Awards Ideas For 2021

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

6 Shameless Examples of Product Placement in Movies We’d Like to Forget

5 Informal Team Building Activities To Break The Ice Among Co-Workers

7 Ways To Improve Your Company Culture

Alex Dee Discusses How to Scale Your Business Hack

What Got you Off the Island is Not What this is Keeps You Growing Hack

Ryan Holiday What shifts you have to make as an entrepreneur when you scale:

Not the How, But the Who Hack –

Dan Sullivan:

Be Cautious and Bold Hack –

Mindset for scaling:

How to Keep from Falling When you’re Experiencing Success Hack

David Metzer:

Share this Article

How To Select The Best Catering Service For Your Next Corporate Conference Event?

7 Best Employee Recognition Awards Ideas For 2021

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related