Published on: 08 June 2021
Last Updated on: 21 December 2024
Every business’s lifeline is its customer base, which is why big companies allocate a large budget to create strategies to reel in more customers. For a small business like yours, you don’t have to go to such extensive lengths to grow your number of customers. You can start with simple methods and build from there.
4 Strategies To Attract More Customers To Your Business
Big giant companies are spending thousands to attract more customers but your budget is small. How you can organize your branding and promotions and going to attract more customers? Every time you do not have to spend thousands if you are going to follow some easy tips you can accomplish your work within a small budget.
Here are a few ways you can attract more customers to your small business without breaking the bank.
1. Treat Your Customers Well:
Customer satisfaction is vital in every business, which is why you should make sure to treat the few customers you already have with care. Word of mouth is always an excellent method to gain more customers.
Let’s say you’re a company like Capstone, and you provide a service that requires you to interact and communicate with your clients. The way you treat them, the tone of your voice, your body language, etc. affect how satisfied they will be by the end of your meeting.
If you treat them well, they will be satisfied with your service and are more likely to recommend you to their friends or relatives. If you treat them poorly, they might badmouth you which might cause you to lose potential clients.
2. Create Social Media Accounts:
People, when looking for something, usually search for it online first. If you have a social media account, there’s a high chance they will find you. The best thing about it is that the potential customers can quickly send you a message to ask for details about your products or services. They won’t even have to get up from their bed to ask a query, which makes things easier for them.
However, not every business with a social media account can always succeed. It takes more than just setting up your page to create a successful social media strategy. As a small business, you probably don’t have the human resources yet to manage all of your accounts.
Here are a few tips to make sure your social media accounts benefit you:
Start with one platform first. It’s better to have one platform which you regularly manage than to have multiple ones but don’t get to handle actively.
Create useful, informational, and quality content.
Be a little witty or funny sometimes, but make sure that what you say is appropriate for your business.
Respond to comments and messages as soon as possible and always be respectful.
3. Start A Contest:
Contests are always a fun way to create a buzz. People can get competitive especially if there’s a prize waiting for them. There’s something about emerging as the winner or being the lucky one that makes them feel special in probably some egotistical way.
Word of mouth and social media are both excellent ways to spread awareness of the contest. If you offer a prize that benefits the winner and a family or friend of their choosing, they will immediately talk about it and might even share the news with other people they know.
For a social media contest, you can require the contestants to like and share your page, tag a few friends, or even invite as many as they can to like and share their page too.
If you do plan to run a contest, make sure to set an appropriate budget. The prizes you will give out should not cost you too much. Stick to your budget so that the costs during the entire duration of the contest do not make you lose more money than the sales you gained.
4. Get Involved In The Community:
You don’t have to conquer the entire country to achieve success in your business. Everybody starts small. You can begin with your local community. Being involved in the place closest to your business’ location is an excellent way to attract more customers.
It’s a good strategy to attract first the persons nearest to you since it’s more convenient to have business transactions with them. Usually, the target market of a business involves most of the people within their community.
You can attend or sponsor some local events like charities or sports leagues. People are supportive of the people who also support their community. Your brand name can get associated with those activities, and you’ll build a good reputation, which will attract more customers.
Conclusion:
Try these simple steps, and you might grow your customer base. Small businesses don’t have to risk time, money, and effort for campaigns that will cost them more than what they gain. It’s all about good strategy and excellent customer service. Once you earn a substantial amount of customers, make sure to maintain good relations, so you don’t lose them.
Read Also:
Building A Brand For Your Small Business
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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
When it comes to investing, experts suggest that the more you spread your money around, the better you can mitigate the risks. Diversification is the first step towards safeguarding your capital investment. If you have something like an oil well investment, it should help protect your asset from losing in one full scoop.
The sharp drops in the recent investment market are enough proof that putting all eggs in a single basket is a risky strategy.
What Is Diversification Of Portfolios?
Diversification is the practice of spreading your investment around so that the exposure of your investment to one particular type of asset is limited. This is a practice to help reduce the volatility of your portfolio.
The key aspect to measure while investing is the balance of your comfort levels and the amount of risk you can take while investing. This can only be achieved by diversification of your portfolios.
Yes, the strategy comes with complex iteration; the concept of the strategy is pretty simple – divide the main capital investment into several segments and invest each segment into different assets. However, with the asset you also have to start planning for asset protection.
Balancing Risk & Return
Though the diversification of your portfolios protects you from accruing hefty losses, it does affect your annual return. This is because risk and reward go hand in hand. So anything that reduces your risk also reduces your return.
Hence, it is important to allow yourself to take risks to make a better profit from your investment. There is no such rule that restricts you from taking risks at the age of 50 or asks you to take risks when you are in your 30s. Don’t fall for such tricks. Understand your risk tolerance and then risk your money into the investment.
Assets To Diversify Your Portfolio
Investment is an art that only a few possess. To become a successful investor, you need to understand the assets and carefully select them for diversification.
Here we have handpicked some of the asset class investments to help you out with your diversification.
1. Cryptocurrencies
If your risk tolerance is high, you can invest in Cryptocurrencies. Cryptocurrencies have proven numerous times to be one of the best digital assets to invest in. According to the global Cryptocurrency market, Cryptocurrency holds the potential to rival fiat currencies. If that might be the case, it becomes crucial to spread your roots as early as possible.
If you want to know how you can use Cryptocurrency for your portfolio diversification, visit bitcoin up.
2. Real Estates
Investment in land, property, and building is considered a real estate investment. You get the return in the form of regular cash flow (rent) and annual capital appreciation. For that to happen, ensure that your property is at a prime location.
The only downside of real estate investment is that you need a huge initial investment. In addition, you need to pay property taxes and incur maintenance expenses.
3. Mutual Funds
Mutual funds might be something you were not expecting on the list. But we still added for the sole purpose of adding security to your investment. Mutual funds are one of the safest assets to invest in. If you are yet to add mutual funds to your portfolio, this is the best time to do so.
4. Shares
One of the best ways to diversify your portfolio is by investing in company shares. If done correctly, shares have the potential to give multifold returns. However, for that to happen, you need a considerable amount of knowledge, experience, and time to monitor the daily stock market.
If you are entering the share market for diversification, you must understand that share markets are risky and are subject to market fluctuations and economic factors.
5. Gold
Gold is the only commodity that people trust as a profitable investment. Most investors use gold as a hedge against inflation. Gold has an inverse relation with the share market. Generally, when the stock market is down, gold tends to perform well.
Conclusion
When it comes down to choosing the right investment assets for diversification, you have a wide range of investment options. But none of them is as profitable as Cryptocurrencies. Yes, Cryptocurrencies do come with high risk but do not forget they also bore the ripest fruits.
After the pandemic, investors found the importance of diversification of the portfolio the hard way. Do not expose your investment to investment risks. Diversify your portfolio today!
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Kale is one of the most nutritious and versatile greens you can grow in your garden. It's packed with vitamins, minerals, antioxidants, and fiber and can be used in salads, soups, smoothies, and more. But how do you harvest kale throughout the year so that you can enjoy it fresh and crisp and also make it last longer?
In this article, I will show you how to harvest kale so it keeps growing, how to harvest kale from the garden, how to store and freeze kale, and the health benefits and taste of kale. Additionally, I will also share some tips and tricks on how to grow kale successfully and how to use it in delicious recipes. Whether you're a beginner or an expert gardener, this guide will help you make the most of your kale harvest.
What is Kale & Why Should You Harvest It?
Kale has a mild, earthy, and slightly bitter taste, which can vary depending on the variety, growing conditions, and harvesting time. It can also become sweeter after a frost, as the cold temperatures trigger the plant to produce more sugars.
Kale can be eaten raw or cooked, and it can complement many dishes and flavors. It can also be seasoned with salt, pepper, lemon juice, garlic, onion, vinegar, or any other condiments you like.
Kale is not only tasty, but also healthy. It's low in calories and high in fiber, vitamins, minerals, antioxidants, and phytochemicals. It can help improve various aspects of health, such as:
Eye health
Kale is rich in lutein and zeaxanthin. These are carotenoids that protect the eyes from age-related macular degeneration, cataracts, and glaucoma. Kale also contains vitamin A, which is essential for vision and eye health.
Blood pressure
Kale is high in potassium, magnesium, and nitrates, which are compounds that help lower blood pressure and relax the blood vessels. Kale also contains vitamin C, which helps prevent homocysteine, an amino acid that can damage the blood vessels and increase the risk of cardiovascular diseases.
Bone health
Kale is a good source of calcium, magnesium, and vitamin K, which are important for bone health and density. Kale also contains vitamin C, which helps the body absorb calcium and produce collagen, a protein that strengthens the bones and connective tissues.
Immune system
Kale is loaded with vitamin C, which is a powerful antioxidant that boosts the immune system and fights off infections and inflammation. Kale also contains vitamin E, which enhances the immune response and protects the cells from oxidative stress.
Digestion
Kale is high in fiber, which helps regulate digestion and prevent constipation, diarrhea, and bloating. Fiber also feeds the beneficial bacteria in the gut, which improve the digestion and absorption of nutrients and support the immune system.
Skin and hair
Kale is rich in vitamins A, C, E, and iron, essential for healthy skin and hair. Vitamin A helps maintain the moisture and elasticity of the skin and prevents acne and wrinkles. Vitamin C helps produce collagen, which keeps the skin firm and smooth.
On the other hand, vitamin E helps protect the skin from sun damage and aging. Iron helps deliver oxygen to the skin and hair cells and prevents anemia, which can cause hair loss and pale skin.
How to Harvest Kale So It Keeps Growing?
One of the best things about kale is that it's a cut-and-come-again crop. This means that you can harvest it multiple times throughout the season, as long as you do it correctly. Here are the steps to follow to harvest kale so it keeps growing:
Choose the right time to harvest
The best time to harvest kale is when the leaves are young and tender, usually about 30 to 40 days after planting. You can also harvest baby kale leaves about 15 to 25 days after planting.
You should harvest kale before it starts to flower. This is when it produces yellow or white blossoms and becomes bitter and tough.
Kale usually flowers when the days get longer and warmer. Therefore, you should harvest it more frequently in the spring and summer.
Use a sharp knife or scissors to cut the leaves
You can either cut the whole plant at the base, leaving about an inch of stem or cut individual leaves from the lower part of the plant, leaving the upper leaves to grow.
Additionally, you should cut the leaves about an inch above the soil to avoid damaging the crown and the roots. You should also avoid cutting too many leaves from one plant. This is because this will weaken the plant and reduce the yield. A good rule of thumb is to leave at least half of the leaves on each plant.
Wash and dry the leaves
You should wash the kale leaves as soon as possible after harvesting to remove any dirt, bugs, or pesticides. To rinse the leaves under cold water, you can use a colander or a salad spinner. After that, pat them dry with a paper towel or a cloth. You should also remove any damaged or yellow leaves, and trim any tough stems.
Enjoy or store the leaves
You can eat the kale leaves fresh, or store them in the refrigerator or freezer for later use. I will explain how to store and freeze kale in the next sections.
How to Harvest Kale from the Garden?
If you want to harvest kale from the garden, you need to follow some simple steps and tips to ensure a successful and bountiful harvest. Here are some things to consider when harvesting kale from the garden:
Choose the right variety
There are many varieties of kale to choose from, depending on your preference and climate. Some of the most common varieties are curly kale, which has dark green, and curly leaves that are great for salads and chips.
You can also try dinosaur kale, which has dark blue-green, flat leaves that are great for soups and stir-fries, and red Russian kale, which has purple-red, frilly leaves that are great for salads and smoothies.
You can also choose kale varieties based on their maturity time, cold tolerance, flavor, and color. Some popular kale varieties are Winterbor, Redbor, Lacinato, and Scarlet.
Plant the seeds or seedlings
Depending on your preference and availability, you can plant kale seeds or seedlings in the garden. The best time to plant kale seeds or seedlings is in early spring, as soon as the soil can be worked, or in late summer or early fall, for a winter harvest. You can also plant kale seeds or seedlings every two to three weeks, for a continuous harvest.
You should plant the seeds or seedlings about a quarter to half an inch deep, and one to two inches apart, in rows that are 18 to 24 inches apart. Additionally, you should water the seeds or seedlings well, and keep the soil moist until they germinate or establish, which usually takes seven to 14 days.
Thin the seedlings
When the kale seedlings have two to four true leaves, you should thin them to avoid overcrowding and competition. You should leave about six to 12 inches of space between each plant and eat or transplant the thinned seedlings. You should also weed the area around the kale plants regularly, to prevent pests and diseases.
Harvest the leaves
You can start harvesting kale leaves when they are big enough to eat, usually about 30 to 40 days (about one and a half months) after planting, depending on the variety. You can either harvest the whole plant or pick individual leaves from the lower part of the plant, leaving the upper leaves to grow.
That is not all. You should harvest kale in the morning when the leaves are crisp and fresh and before the sun gets too hot. You should also harvest kale before it starts to flower, which is when it produces yellow or white blossoms and becomes bitter and tough.
How to Store and Freeze Kale
Kale is best eaten fresh, as it loses its flavor and texture quickly. However, if you have a large harvest, or you want to preserve kale for later use, you can store or freeze it. Here are the best ways to store and freeze kale:
Store kale in the refrigerator: You can store fresh kale in the refrigerator for up to a week, if you keep it in a perforated plastic bag or a container with a lid. You should also avoid washing the kale before storing it, as this will make it wilt faster. You should wash the kale just before using it.
Freeze kale raw: You can freeze raw kale without blanching it, which is a process of briefly cooking and cooling the vegetables to stop the enzyme activity that causes them to spoil. However, freezing raw kale will result in a mushy and watery texture and a loss of flavor and nutrients. To freeze raw kale, you should wash and dry the leaves, and then pack them in freezer bags or containers, leaving some space for expansion. You can freeze raw kale for up to six months, and use it in smoothies, soups, or casseroles.
Freeze kale blanched: You can freeze blanched kale, which will retain its color, texture, flavor, and nutrients better than raw kale. To freeze blanched kale, you should wash and trim the leaves, and then blanch them in boiling water for two to three minutes, depending on the size of the leaves. You should then drain and cool the leaves and squeeze out the excess water. Moreover, you can then pack the leaves in freezer bags or containers, leaving some space for expansion. You can freeze blanched kale for up to a year, and use it in salads, sandwiches, or quiches.
How to Use Kale in Different Cuisines and Recipes
Kale is a versatile vegetable that can be used in many different cuisines and recipes. Whether you want to make a salad, a soup, a smoothie, or a casserole, kale can add flavor, color, and nutrition to your dish. Here are some examples of how to use kale in different cuisines and recipes:
American cuisine
Kale is a popular ingredient in American cuisine, especially in salads, sandwiches, and casseroles. You can make a kale and apple salad with walnuts and honey mustard dressing, or a kale and chicken sandwich with mayonnaise and cheese.
You can also make a kale and cheese casserole with eggs, milk, and bread crumbs, or a kale and sausage quiche with pie crust and cheddar cheese.
Mediterranean cuisine
Kale is a common ingredient in Mediterranean cuisine, especially in Greek, Italian, and Spanish dishes. You can make a kale and feta cheese pie with phyllo dough and olive oil, or a kale and white bean soup with garlic, rosemary, and lemon juice. You can also make kale and tomato pasta with parmesan cheese and basil, or a kale and potato tortilla with eggs, onion, and paprika.
Asian cuisine
Kale is widely used in Asian cuisine, especially in Chinese, Japanese, and Indian dishes. You can make a kale and tofu stir-fry with ginger, soy sauce, and sesame oil.
Additionally, you can make a kale and seaweed salad with rice vinegar, sugar, and sesame seeds. You can also make kale and coconut curry with onion, garlic, curry paste, and coconut milk. If you like something Indian, you can also try kale and lentil dal with cumin, turmeric, and coriander.
Wrapping It Up!
Kale is a wonderful vegetable that you can harvest, store, and use in various ways. It's easy to grow, harvest, and store kale, as long as you follow some simple steps and tips. It's also healthy, delicious, and versatile, as you can use it in many different cuisines and recipes. Kale is a green treasure that you don't want to miss.
If you want to know how to harvest kale, I hope that this blog has been of help to you. If there are any other queries related to the same, please feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and suggestions in the box below. And I will be there to help you out with the same!
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How to become an entrepreneur?
What are the characteristics of entrepreneurs?
What do the characteristics of successful entrepreneurs include?
All these questions hover on the internet here and there. Read this blog till the end to put an end to all of your doubts……
What Is An Entrepreneur?
I am gonna kick start this blog with a quick answer to “what is an entrepreneur?” before jumping on to the characteristics of entrepreneurs.
So, according to Investopedia, the entrepreneurship definition is…
“A person who undertakes the risk of starting a new business venture is called an entrepreneur.”
An entrepreneur is a person who creates an entity to understand and imply their idea of aggregating capital and labor to produce services or goods for profit.
What Does An Entrepreneur Do?
“All our dreams can come true, if we have the courage to pursue them.”
You may think the answer to this question to be very simple, but it varies from one entrepreneurial mindset to the other. This makes the entrepreneurship definition as well as the characteristics of entrepreneurs much more complicated.
Well, it won’t be anymore because here is a perfect answer to “ what does an entrepreneur do? ”
In simple words, an entrepreneur creates a new business, bearing the majority of the risks and cherishing most of the rewards. He/she is the source of goods, services, ideas, and business or procedures.
Read More: 7 Startup Ideas for Young Entrepreneurs
Q1. Which Entrepreneur Made Tractors Before Entering The Sports Car Business? Ans: It was Ferrucio Lamborghini who made tractors before entering the sports car business.
Types Of Entrepreneurs
“Inhale Confidence, Exhale Doubt”
Entrepreneurs turn all the bold ideas into reality, and when it comes to the types of entrepreneurs, the divisions are 5. These categories go hand in hand with the characteristics of entrepreneurs.
Take a look👇
1. Innovators
They come up with completely innovative and out-of-the-box ideas and turn them into viable businesses. While innovators create the rules in business, they often face resistance from the shareholders.
Hustlers
Hustlers basically start with small goals and make them bigger achievements in the future. On the one hand, they outwork the most and tend to burn out on the other.
2. Imitators
Imitators are those entrepreneurs who copy existing business ideas and build them by putting in their own efforts and strategies. They make a business idea less stressful although keep comparing to the original idea.
3. Researchers
Researchers take time to gather all the relevant information that might help in the business and to boost its brand awareness. They are the ones who are responsible for figuring out the right strategies that would work for the company.
4. Buyers
Needless to say; these 5 types can also be regarded as 5 different types of mindsets entrepreneurs have.
What type of mindset do you have?
Let us know in the comment box.
What Should Be The Most Dominating Characteristics Of Entrepreneurs?
“If you don’t have big dreams and goals, you’ll end up working for someone that does.”
Have you ever thought about why the characteristics of successful entrepreneurs are somewhat similar? It’s because their final objectives are more or less the same - magnifying their ideas.
And that’s why there are 7 common characteristics of entrepreneurs which are seen as 7 Thumb Rules to be an entrepreneur.
1. Versatile
Versatility comes first to describe the characteristics of successful entrepreneurs. You have to think a lot and do a lot to make your career successful as an entrepreneur.
2. Flexible
How to become an entrepreneur?
Be as flexible as possible when required.
Stay in touch with the industry trends, current business requirements, ongoing consumer behaviors, and devise flexible plans to cover these areas.
Click Here To Read: What Is Scalable Startup Entrepreneurship: Definition & Examples
3. Money Savvy
As an entrepreneur you have to raise your business, and manage everything; from top to toe. You have to monitor every corner of your business at least in the initial days.
4. Resilient
This is one of the most crucial characteristics of entrepreneurs. A successful entrepreneur has to show resilience to all the obstacles on the road.
5. Focused
Entrepreneurship is all about staying determined and focused on your end goal. Eliminate the doubts and always hold on to why you have started.
6. Business Smart
To shine in the field of entrepreneurship, your business idea and management procedure have to be smart enough. Coordinating the revenues/costs and knowing your strengths and weaknesses will keep your business alive.
7. Communications
Communication is the most crucial key to succeed as an entrepreneur. Be it conveying the ideas or sharing B-plans with employees, communication moves your business forward.
Some Remarkable Characteristics Of Successful Entrepreneurs Around The World
“You Have To Believe It Before You See It.”
Well, enough of the speeches on characteristics of entrepreneurs. It’s time to talk about the real entrepreneurial characteristics of some successful personalities across the world.
We have considered the CEOs of Tesla, Facebook, Amazon, and Microsoft to highlight the characteristics of successful entrepreneurs.
Take a quick look and see if you can adapt some of them.
Successful Entrepreneurs Characteristics of successful entrepreneurs includeElon Musk Strong risk tolerance Believes in an “Always Keep Learning” attitude Has a tendency for vertical integration. Puts most of the faith on the team.Mark ZuckerbergHe is an aggressive and encouraging leader. Moves fast and breaks things Follows the feedback approach Has a drive to turn ideas into reality.Jeff BezosHighly competitive Extreme frugal Highly experimental Calculated risk-taker Highly generous.Bill GatesHe considers “Time” as the most valuable in the world Loves to take calculated risks Never gives up Learns from the past mistakes Thinks ahead of the time.
Frequently Asked Questions (FAQs):
1. Who Is An Example Of An Entrepreneur? Examples of some best entrepreneurs are: Bill Gates, Steve Jobs, Mark Zuckerberg, Elon Musk. Pierre Omidyar, And Caterina Fake. 2. How To Become An Entrepreneur? The steps of how to become an entrepreneur are as follows:1. Network.2. Sell your idea.3. Plan the business.4. Market.5. Find the target audience.6. Determine whether you should earn a special degree.7. Find out the perfect business for yourself. 3. What Are The 4 Types Of Entrepreneurs? The 4 types of entrepreneurs are as follows: small business, large company, social entrepreneurship, and scalable startup. 4. Do You Need Money To Be An Entrepreneur? While starting as an entrepreneur, you need to make at least a small monetary investment. Be it from your friends or family, a minor investment is required.
“Remember Why You Started”
Now that you know the foremost characteristics of entrepreneurs, it’s just the beginning. Discover yourself more and keep finding that zeal within you. You do not have to be another Elon Musk Or Jeff Bezos, but you can also rule the world by being yourself.
What’s your thought on the characteristics of entrepreneurs? Do not hesitate to tell us in the comment section below.
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