Components of a Successful Business Function

Published on: 22 May 2019 Last Updated on: 06 December 2021

Audience that works effectively for business Function

Imagine this for a minute. Your boss has asked you to plan a product launch for an up and coming product that you’ve been working hard on. While this is your chance to prove your capabilities and stand out in your team, it can also be a source of unwarranted stress. Your Business function plays a vital role in upgrading your business to the next level.

So, how do you plan a successful business function if your event planning experience is only limited to those frat parties you used to throw back in college? Who are the people you need to work with and what are the things you need to prepare to organize a corporate event?

In this short guide, you’ll learn just how easy it is to put together a successful event – with the right mindset and strategy.

Essential Components Of Business Function Are As Follows

There are several essential components of business function that you need to take care off while improving your business to the next level.

Pre-event planning:

The basics:

Before you book those suppliers, the first thing you need to do is understand the who, what, why of the event you’re planning. Without the basics, it will be hard for you to put the different components together.

Who are you planning an event this for?
What is your company trying to achieve with this event?
Why is this event important for your organization?

Understanding that the company’s vision and mission come before your own personal goals will enable you to deliver the message that the company wants to communicate. Organize a meeting with the event stakeholders to discuss the questions above and hopefully, it will help you make the event more meaningful.

Date:

Part of planning any event is deciding on a date to have it on. Make sure that your event doesn’t fall on the same date as any major industry conferences. You should also steer clear of holidays and civic celebrations.

Budget:

Your budget will dictate how well you will be able to execute your plans so don’t just pull a random number out of thin air. Consider both your expected costs and actual costs when asking for a budget so that you don’t end up broke.

Location:

While you might prefer to hold your event at the hottest spot in town, you need to make sure that your location reflects your company’s main purpose for the event. Your location shouldn’t just be a great fit for your event, it should also accessible enough even with public transportation.

Catering:

Let’s face it, planning food and drink for any business function can be nerve-wracking when you’re trying to impress the head honcho. For big events, it’s always best to hire a catering specialist who can meet your specifications and expectations.

Staff:

You can’t run a successful event as a one-man show. You need the help and support of a great team to get your event off the ground. Since you’ll be handling pretty much everything from event promotion to on-the-day coverage, look for people who are not only creative but also willing to work overtime for the pre-event preparations.

Marketing:

Promoting the event should begin as soon as you have the materials from the marketing team. This way, you’ll have enough time to get send your invites out and secure any VIPs you want to invite. As a rule of thumb, you should send out your invites at least 4 weeks before the event date and send out reminders weekly.

Program flow:

Having an event without a program flow is a recipe for disaster so try to come up with an event checklist before the date. Create a “run of show” document that lays out the whole event as you plan it to happen. Make sure to include contact information of the persons involved for each part.

On-the-day event execution:

One of the most challenging parts about managing an event, especially a big one with plenty of guests, is keeping track of the onsite registration. While there’s nothing stopping you from doing this manually, you can make the process easier and faster by using the right tools.

Here are some innovative ideas to make the check-in process flow seamlessly.

Self-registration using tablets
Face recognition
RFID
On-site badge printing

At any event, you want to make the right first impression, especially with the VIPs. Make sure that you have a team dedicated to welcoming guests as they enter the door. You also want to have enough space between your venue’s entrance and the registration table so that you can minimize jams at the entrance.

Expecting a lot of VIPs at the event? Don’t be afraid to ask the corporate heads for help to usher them into a designated area where they can have the best view.

Post-event follow-up:

A successful event doesn’t end once the doors close. You need to have a system for the follow-up to keep up with the guests who made it to your event. Depending on your event, you can utilize social media, email marketing or even snail mail to let guests know that you appreciate the time and effort they put into coming to your event.

While you’re at it, you might as well ask your guests for input or feedback. The information you gather will be extremely helpful for your next corporate event planning.

Here are some ideas to make follow-up a breeze:

Using the emails from the registration process, you can schedule an email drip campaign for the people who attended your event. It’s a great way to make special offers on your new product or send them useful tips on how to use the product you just launched. Try not to go overboard with the offers though.
Even before the event date, you can already put together a content packet that you can give away to guests right after the event. A good way to digitize printed content is to use a QR code that will quickly give guests access to a landing page you want them to visit.
You can also build a social media following around your event with a dedicated hashtag. Encourage guests to like and follow your social media accounts and use the dedicated hashtag in their posts. Make it even more exciting by offering a special prize to the best post about the event.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Creative Marketing Strategies to Put Your Small Translation Business

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you. However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible. But you're just not sure where you should start when it comes to updating your marketing plan. In this post, we're sharing both print and digital advertising tips that you can't afford to miss out on. When you're ready to dominate your target market and outrank your competition in the search engine results, keep on reading. Start with Your Website Especially when you're running an international business, you need advertising tips that can reach everyone on the globe -- at the same time. In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages. In other words? Even though you're running a translation business, it doesn't change the fact that nearly 3/4 of consumers say they prefer to read content in their first language. Start by looking for the right tools and plugins that will automatically change your site's language to the language of the user. But don't stop there. Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average. Pop-ups, autoplay features, or just sites that take forever to load won't cause them to click away after three seconds. This helps you rise in search engine rankings. First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they're looking for as fast as possible. If you're blogging (more on that in a minute) make sure you've taken the time to properly categorize your past posts. Above all, keep your homepage engaging and organized, like on this website. Finally, don't forget to include your company's contact information on not just the homepage, but every page of your internal website. Remember that consumers won't always come to the homepage first. Don't make them hunt around on your site to find out how to get answers to their questions or sign up for your services. Blogging and Guest Posting Now that we've covered how your website will drive more customers to your translation business, let's talk about how blogging can increase your site visitors by around 300%. We understand that blogging is a lot of work -- and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it? First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand. Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site. This means that you'll be able to outrank your competitors in the search engine results. Plus, you'll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages. Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords. By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you're selling. But blogging alone isn't enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time. Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry. Other Key Digital Advertising Ideas Of course, your digital marketing strategy shouldn't begin and end with site design, blogging, and guest posting alone. There are a few other digital marketing tips you should take into consideration, too. Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market. Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased. Make sure you frequently read and respond to these reviews -- yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously. Social media is also essential in the online marketing world. However, especially since you're a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on. Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night. Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales. E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form. Offline Advertising Tips for Your Translation Business Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn't mean that you can completely ignore print marketing or offline marketing in general. Now, let's take a look at some seriously effective marketing ideas that don't require an Internet connection. Host an Event One of the best ways to get your name out there is by hosting an event in your local market. You don't have to spend a lot of money in order to increase your brand recognition -- you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a "language night" at a local school. Focus on event spaces that have a global feel -- even having a "movie night" where you show a popular international film could work. We suggest handing out promotional products at these events. This way, even if attendees don't need translations services now, they'll know who to call when they do in the future. Don't Underestimate Mailings Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea. People love getting "snail mail," especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate. When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long. You could also include a paper card with a discount code. The same goes for simply including a physical coupon offering them a percentage off of your services. Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition. It's all about building a personal connection between you and your leads. Grow Your Translation Business with These Tips We hope that this post has helped you to better understand how to market your translation business both on and offline. Remember that conducting thorough market research -- and knowing when to ask for the help of a professional marketing team -- will take you a long way. Looking for additional advice about how to build your brand? Want to ensure you're creating evergreen content that your market will love sharing on social media? Want to understand how good web design increases your conversions and grow your traffic? Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice. Read Also: What To Look For In A Transcription Service Provider

How to become a Professional Barista

An article related to Barista Coffee should begin with one of my most favourite quotes on coffee: “Coffee is a way of stealing time which should by rights belong to your older self.” - American Heroes Coffee In the last decade, the coffee making industry has experienced a lot of changes. Also, a lot of coffee shops are opening daily. As a way of competing for customers, these shops have to come up with the best cup of coffee in the cities. Barista is one of the most important factor of American Heroes coffee. In this way, demand for a qualified coffee superstar is on the rise and therefore generating employment opportunities. If you plan to join this field, this article contains all you need. We discuss how to become a professional barista, the approximate amount to invest and the challenges you have to overcome. Consider reading through the whole text so that you may understand the entire process clearly. Who is a Barista? A barista is a technical name that refers to a person who prepares and serves coffee in a coffee shop. Unlike the early days, today’s coffee maker machines in UAE need a lot of skills as well as practice to operate efficiently. For these reasons, most of the coffee shops only consider employing professional baristas. So, with these high demands, how do you become a professional barista that you may secure yourself a job in UAE? 1. Go for Extra Training: Most of the baristas you find in regular coffee shops have a high school diploma or certificate alone. That qualification is enough to make you a barista but not a professional. If you want to be an expert, you should consider registering for training programs. Most of them are online based tutorials and therefore are convenient and flexible to your daily schedules. Through the training sessions, you learn all the basics in grinding coffee beans. You also get a guide on how to steam milk, and importantly you learn how to operate the espresso machines. What is unique about the training programs is that they offer additional lessons on how you can start and manage your coffee shop. However, consider picking tutors who offer certifications after the training program. 2. What will the Course cost you: Most of the online courses will cost between $120 and $199. The cost gets depending on the selected course levels. You can consider taking a class on the basic barista or master barista. The basic barista course will cost you less than the later. Note that, in coffee making lessons, you get what you pay. The more cash you invest, you get better skills. However, with these prices, there is always a course for everyone’s pocket. You also need to use more of your time on the classes if you want to complete faster. The sessions will take at most 8 hours. Therefore, if you’re a serious student, you can make it within two days or at most four days, and you’re through. 3. Communication and Physical Requirements: If you want to be a professional barista, you need to have excellent communication skills. You should be polite to customers and when offended, never display your anger in front of the buyers. Also, you don’t want to deliver orders that customers didn’t place. That’s why you must have a good hearing as well as listening skills. Physically, you need to be in a capacity to stand and walk for long hours. Also, you should be in place to push at least 40 pounds of weight without stretching a lot. An excellent eye vision is also essential both at near and far distances. Excellent customer services will also make you a professional barista. You should, therefore, express acceptable personal attributes. First, you must show a neat appearance and look attractive to the customers. If you’re always looking dirty, you appear unprofessional, and customers will walk away. Also, you should act in honesty and integrity while offering your services. When serving under pleasure, do not panic, but always stay calm and keep a smiling face. 4. Get a license: If you want to come out as a professional, there’s a need that you obtain a permit from the authorities. Having a permit proves that you’re a qualified barista and increases customer’s trust in your services. The process to get a license requires you to follow universal laws on certification of jobs that deal with foods. Note that, the regulations will vary from one government, state or region to the other. Therefore, pay attention and avoid possible attempts to take it for granted. 5. Use the Internet Wisely: If you didn’t know, a lot of the information on trends in the coffee industry is available online. Use online free learning materials to add basic tips into your knowledge. Also, follow up on the successful baristas across the globe and learn about their secrets. Following on the customer reviews is always a great way to know what the customers want. Buyers will at most of the times give facts of what they want and what is going wrong. By knowing what matters to them, you’re able to enhance your services. 6. Research about Baristas: If you're going to be a professional barista, you should spend time learning about how much a barista can earn. Also, learn about how many hours you’ll be working in a day and the pressure you will have to deal with at the shop. If you rush into the job, you can end up with a frustrating experience. However, taking the time to learn about the expectations of becoming a barista can be very rewarding. Learn about the challenges you’ll come across as a barista and make a strategy on how to deal with them. Therefore, if you want to operate as a professional barista, you need to be smart. 7. Take the Right Attitude: If you're going to appear as a professional, you need to show up at work in the right mood. Note that, if your spirit is terrible, you’re likely to mess up with your customers. Your clients need to see a happy face and get served with a kind heart. It’s crucial that you be in love with what you’ll be doing if you wish to be successful. Being a barista is a simple thing to do but becoming a professional barista comes with extra efforts. You decide to stick on being a basic barista or a master barista. Whichever decision you make, consider employing the needed shot. Read Also: 10 Best Coffee Places In The US 7 Fantastically Unusual Uses Of Old Coffee Beans Investing In Office Space For Your SME: What To Consider How You Can Create A Coffee House Experience In Your Own Home Finding Your Path In Life: 5 Ways To Determine What You Want To Do In Life

Benefits of Pay Per Click Services to Your Business

If you want to attract more audience, ad revenue, and gain affiliates to make profits to what you are selling, you need to increase your traffic. If you are a startup or a small business, your advertising budget may be limited. The good news is, using pay per click services from a professional agency can help increase your traffic while balancing your budget. This is because you pay for your digital ads that display on banners, pop-ups, and other online formats only if a user clicks on them. The Benefits of PPC Advertising: Copy-testing solution PPC ads are an excellent way to experiment with various techniques if you are looking to create the best ad copy for different platforms. It is easy to do because you can change your PPC campaigns any time, allowing you to try different copywriting, graphics, colors, headlines, etc. You can test each option for a specific period and review the campaign analytics to find out what works best for you. Polish or change your advertising by using this data. Targeted audience Your PPC ad only shows up when a searcher uses the keyword you have bid on. In other words, an online user who sees your ad means the person is interested in what you are offering. With PPC advertising, you have full control when and when your ads will show up online. This allows you to have better targeting capability and set up your pay per click campaign to attract your target market. So, if your ad is visible to your target market, it increases your chance of acquiring click-throughs and converting them with sales. Increased brand awareness For a small or startup company, other people besides your existing audience may be unfamiliar with your name. For this, many people will not search for you online using your business name. However, they may use related keywords when searching on Google, displaying your ads in their web feeds. Consumers will begin to recognize your name or logo when they constantly see your PPC ads. This will trigger their curiosity to click and take action because they keep seeing you in the search result pages. Grow your traffic fast As you build your search engine optimization and increase your audience, working on your organic traffic often takes time. To obtain a huge amount of traffic, you need to rank in the SERPs. On the other hand, your ads will skyrocket straight away with the help of pay per click services, giving you the amount of traffic you want much faster. You will get clicks through once you set up a PPC campaign, gain more exposure, acquire more business, and rise in the results because of increased traffic. Measurable outcomes Using pay per click gives you easy access to essential data to thoroughly evaluate the results of your marketing strategies. You can determine the number of people who have clicked your PPC ads. This helps you analyze the effectiveness of your campaign when you run your reports. PPC also allows you to keep track of your costs. You can calculate your return on investments and profits from your campaign if you know your advertising spend and the number of clicks you get. All these details can help you decide if you should change or continue certain aspects of your campaign. Why Use a PPC Agency? If you allow the skills and expertise of a PPC team from a reputable agency to handle your campaigns and manage your accounts, you will have some peace of mind as the professionals’ work on your side. Expect them to stay updated with the best PPC practices, keep up with the constant changes to various platforms, and how to optimize your PPC campaigns. These specialists possess the experience and knowledge that are essential to increase the ROI of your business from your ad spend and budget. Also, the best PPC agency knows that it is risky to disregard any data that have key insights regarding the improvement of your business. You do not want someone running an ad campaign for you but not paying attention to their performance. Whether you need to overhaul your existing campaign or need to start from scratch to set up your first campaign, using pay per click services will give you a team that will use an innovative approach to each of your PPC campaigns, making sure you will get the best ROI. You could either have an employee to work on your PPC or take advantage of a professional agency with a team of well-trained and highly experienced specialists who know how to run a wide range of PPC campaigns. Read Also: 8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Components of a Successful Business Function

Essential Components Of Business Function Are As Follows