Guide to Hiring a WordPress Developer

Published on: 23 February 2019 Last Updated on: 10 September 2024

Website development and management are but two of the many aspects related to digital marketing which every business today invests time and resources in. For convenient and efficient content building, WordPress provides an open and free platform for companies to take advantage of. Due to the popularity of WordPress, many website developers specialize in creating content for WordPress. On that note, how do you select a WordPress developer to work with?

Freelance vs web development agency:

The first factor you need to consider before hiring a web developer is whether to hire an agency or look for a freelancer. These options represent two ends of a spectrum with distinct advantages and drawbacks. A freelancer is typically cheaper and more flexible with time, while a web development agency is perhaps best for large-scale projects. In any case, consider the scope of your project as well as the long-term value of each option.

Look for someone local:

Freelance web developers work from home and location is not always a significant consideration. Nevertheless, there is an advantage to hiring a WordPress developer who is within your area. For example, Tim’s Solutions developed by Tim Oxendale, who is based in Wolverhampton, not only works remotely but also works extensively with local businesses.

The advantage of working with someone local is the greater understanding of the business landscape, which translates to an easier collaboration and better outcome.

Reputation and track record:

Experience and skills in creating high-quality content are next in your line of priorities when searching for a WordPress developer. Apart from knowledge of the latest techniques, a good WordPress developer is equally knowledgeable about strategies you need to employ to ensure that you are meeting the goals you have set.

A website is not a mere tool to expand your company’s online presence. It needs to increase brand recognition and generate leads that will translate to revenue. A WordPress developer can work beyond creation and management, and could also help provide you with vital insights on website performance and analytics.

Responsive to updates and communicates promptly:

One of the marks of an excellent web developer is responsiveness. This is especially true if you are working with a freelance developer. Apart from being able to adjust to schedule requirements, a reputable freelance WordPress developer responds to your queries promptly. The right developer does not shy away from feedback and criticism but instead welcomes your input on how to improve the results.

Expert knowledge and use of open-source software:

The quality of your website depends on how well the developer harnesses WordPress features and uses them to your advantage. An excellent WordPress website uses tools such as SEO and programming language like Python to increase its effectiveness. The site does not only need to look good, but it also has to be fast, user-friendly, and content-rich.

By choosing a developer who understands your needs, you can fully take advantage of the free features of WordPress in realizing a website that reflects your brand’s values and objectives.

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How to Create an Effective FAQ Page for Your Website

The FAQ is an important component of your website as long as you create it appropriately. This section can assist you to solve customer problems, build relationships and trust with clients, establish yourself as an expert, add the required SEO juice, alleviate purchase anxiety to assist clients on their journey of purchase, gather important customer insights, and provide extra sales opportunities. However, most people still have a problem creating an FAQ page that can assist them to realize the above benefits. You need to create a page that will act as a silent salesperson in driving traffic to your site and also contribute to your bottom line. Let’s discuss some of these tips; Do Away with the Traditional FAQ Page : From the SEO point of view, the traditional approach of creating a FAQ page is ineffective. Traditional companies provide a list of five to fifteen questions on a single page and include an answer that is two to three sentences below each question. In most cases, these answers are very poor. There are several reasons why using this approach is not the best. Modern-day consumers like accessing a lot of content. Therefore, short answers may not address their needs satisfactorily. Search engines also like thematic pages i.e. the ones that have one theme or keyword. Google will find it easy to determine what the page is all about. Traditional FAQ pages have several themes and this is quite confusing. The Questions That Customers Are Asking : You need to understand the pertinent questions that your target audience asks. They should be actual concerns or questions from your clients. You can begin by scrolling through the emails that your customers send in the last few months. You need to employ a high level of utility, relevance, and opportunities in order to transform the specific question into a path that leads to further conversation and engagement. Put all Your questions on a Single page : List all your FAQs on one page. As earlier said, the same case applies to traditional companies but it is good practice. Create Categories for Every Navigation : In case your list has more than 15 questions, it's good to break the questions into different categories. Visitors will find it very easy to navigate through your page. You can also include a search box for further improving the navigation especially if you are dealing with several questions and categories. At this point, Magento 2 FAQ Extension comes in handy. Hard Link to Your Individual Pages : There is no need to individually answer all questions on the FAQ page. You can insert a link to a different page. Providing hyperlinks to answer on a different page will ensure that the theme is friendlier to the search engines. Consumers can also find their way to your website when searching for industry-related information and not just what is specific to your brand. Link to Your Blog Posts : You should also consider hard linking from the questions to the blog posts that answer the specific questions. As your target audience read the blog post, you can encourage some kind of action like signing for your newsletter or allowing them to click on internal links. This will, in turn, guide your audience on the purchase journey. Include the Call-to-Action : Including the call-to-action will turn your page into a resourceful sales tool. Customers can sign-up and receive an e-book that will answer all their questions. It's good to encourage potential customers to take some kind of action. Use A Conversational Tone : You need to answer all the questions in a personal manner. Use the conversational style to answer each question especially if you are linking the individual pages. Clients need to understand that they are interacting with a fellow human being. This will assist you to establish a relationship. Don’t use a lot of technical jargon that clients will find it hard to understand. Lastly, make sure you use a clean layout including the categories. You can have the shipping, payments, exchange, and ordering categories depending on the product or service you are dealing with. Look for practical ways of making your brand out of the competition. You can also learn from the other FAQs that have an outstanding performance. You will discover that most of these sites mimic what we have discussed here and the only difference is the design. Read Also : How To Monitor The SEO Health Of Your Website Online Gaming Websites That Make Money 8 Key SEO Strategies For E-Commerce Websites

6 Benefits Of Landing Page

There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow. A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose. A brand can use a Landing Page for the following- To book a product or buy something directly from the brand To subscribe to the brand’s Newsletter To announce a News or for a Press Release To Thank its Customers for their loyalty and support In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages. Landing Pages: Meaning and Definition In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms. For example, users can come to your Landing Page, after seeing your- Ad on Google AdWords Banner Roll on YouTube videos Social Media Posts on Facebook, Instagram, and other platforms URL Link on Blog Pages Links achieved through Guest Posting on other publisher platforms A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim. This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign. Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads. List of 6 Major Benefits of a Landing Page 1. Makes for a good First Brand Impression- In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business. 2. Great Real Estate to Launch a New Product or Service- Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all. 3. Real and Direct Contact with Website Traffic and Users- A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page. 4. Builds Branding and Adds to Credibility- Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise. 5. Data Generation and Analysis- For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better. 6. Clear and Simple Messaging and Focus- The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better. The Final Word In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand. Read Also: 7 Proven Marketing Tactics to Increase your ROI in 2018 5 Creative Ways to Improve Lead Quality with Multi-Step forms Top 10 Features to Have in Marketing Automation Platforms

Top 10 FAQs You Need To Know About Reseller Hosting

With more and more businesses shifting their focus to the online market and setting up shops online, hosting is becoming increasingly popular. Many entrepreneurs are jumping into the concept of online marketing and reseller hosting in the hope of growing their businesses. With the increasing demand for hosting, a new industry has been formed in the market in the form of reseller hosting. As a result, reselling hosting is getting traction as one of the most profitable businesses today. What Is Reselling Hosting? Reseller hosting is a method where a hosting selling company rents hard drive space to another company. The other company then resells it to a third party. The owner who owns the account in the hosting is a reseller. As the demand for hosting is increasing, the market is filled with reselling hosting services. If you can see yourself doing this business or have a market in your area where you can launch this business, you can take help from unlimited reseller hosting. How Does Reselling Hosting Work? Establishing your reselling hosting business is a matter of a few steps. Just follow the steps given to launch your reseller hosting company today. Find a marker first. Do thorough research to see whether you know about a market where you can sell your services. Now purchase a reseller package that best suits your needs. Next, locate potential customers that are willing to pay for your services. Do not forget to create your brand. Finally, sell them to clients. FAQs: Everything You Need To Know With the high demand for hosting platforms due to the business shift on online platforms, entrepreneurs and business owners are leveraging this growth opportunity to build a business on reselling the hosting. This business startup has become quite popular among the younger generation because of its low initial cost and overall simplicity. Are you a web designer who is looking for another source of income? Or perhaps you have been mesmerized by this business opportunity that you want to try for yourself? No matter what your reasons are, we have compiled the top ten FAQs regarding reseller hosting. Q1: The Details Of Reselling Hosting? Some of the host contracts are based on per-client charges. So whenever a new client joins the network, the host charges a set amount. Well, that's a basic plan. There are packages with different payment systems. No matter which package you choose, there are few standard features that you should know. Reseller hosting gives you the ability to brand your own web hosting company. The ability to manage your plans. Disk spaces. Domain hosting. Bandwidth. Q2: What Are The Benefits Of Reselling Hosting? When it comes down to the benefits of reseller hosting, the list is rather longer than expected. You get to establish your own reseller hosting company. Make profits easily. Design your own web hosting plans and packages. Host and bill your customer using your unique brand. Low initial cost with a simplified process. Q3: Is It An Easy Way To Make Money? No! It is not as easy as you think. Remember, reselling hosting is similar to small business. And setting up a business is never an uneasy task. While you are establishing your reselling hosting company, you will encounter several problems. However, once you have established the business, it will provide you with a steady income without much effort. Q4: Are You Going To Need A Hosting Expert? Nope, you don’t have to be an expert. The provider will handle all the backend processes. You simply need to focus on building up your business. Server. Hardware. Connectivity. Network Infrastructure. Security. Updates. Everything mentioned above will be taken care of by the reseller hosting provider. However, it is a good idea that you check on these things to have additional information. Q5: How To Choose The Best Hosting Provider? Being a customer, you would always want to have the services of the best reseller hosting provider. Hence, in the same way, your customers will look for hosting that offers solutions to their problems. Therefore, here are a few features that you need to keep in mind while selecting a web hosting provider. Private nameservers. Brandable client panel. Impeccable customer support system. Easy to use cPanel. Fully-managed services. Q6: Do You Have Capital To Invest? If you think that setting up a reselling hosting business needs fortune in the form of investment, you are wrong. A reseller hosting business is a business that can be easily set up at an initial low cost. However, after the setup is complete, there are the following factors that you need to consider. Design of your business website. Marketing costs. Business insurance. Software license. Taxes. Q7: Will This Business Be A Career Path? The initial phase of this reseller hosting business career will be challenging. However, once the business has established itself, it will give you a steady flow of income. If you are thinking of taking this business as your career, it is important that you have some additional financial support to get you through the initial phase. Q8: Will The Clients Know It Is Your Service? The clients will have no idea that you are reselling the hosting. Therefore you can run your hosting business under your online banner and digital market your brand without your clients identifying who the original provider is. Hence, with that being said, you have total control over your reseller hosting business with your name written all over it. Q9: Can You Upgrade Your Business Anytime? Of course, you can. You are always open with the option to upgrade your plans as your business starts expanding. This helps you easily scale up your reseller hosting business. Q10: How Do I Get Started? To get started, you simply need to follow the steps mentioned in the section above talking about how reseller hosting works. The success of your business will lie in what type of hosting provider you are selecting and how high the demand is in your target market. Conclusion We hope that this gives you a good overview of what reseller hosting is all about and how you can establish your own reselling hosting business. If you have any other questions related to reselling ghosting, feel free to drop your queries in the comment section. Read Also: Is InterServer The Best Web Hosting Platform Of 2020? Why A2 Hosting Is One Of The Best Hosting 6 Things To Know Before Choosing Web Hosting For Your Website The Complete Guide To Choosing VPS Hosting

Guide to Hiring a WordPress Developer

Freelance vs web development agency:

Look for someone local:

Reputation and track record:

Responsive to updates and communicates promptly:

Expert knowledge and use of open-source software:

Tips to Explain with Your Web Designer for Starting the Job

The Best Photo Editing Software You Need to Know About

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

How to Create an Effective FAQ Page for Your Website

6 Benefits Of Landing Page

Top 10 FAQs You Need To Know About Reseller Hosting

Guide to Hiring a WordPress Developer

Freelance vs web development agency:

Look for someone local:

Reputation and track record:

Responsive to updates and communicates promptly:

Expert knowledge and use of open-source software:

Share this Article

Tips to Explain with Your Web Designer for Starting the Job

The Best Photo Editing Software You Need to Know About

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related