What Makes a Good Mobile Website

by

19 September 2019

Dev & Design

mobile website

People are tethered to their phones even when they are not using it. When they are not doing anything, they remain close to their phones to hear any notification ringtone.

More importantly, they use their phones to access websites, shop, watch YouTube, log on to Facebook or Instagram, or search on Google. By the end of 2019, the number of mobile Internet users would have grown to 4.68 billion.

A mobile UX designer optimizes your website making use of the best practices for mobile users. If your website is not yet optimized, you need to do it right away.

It’s projected that by 2021, 73% of all eCommerce activities will come from mobile users. Right now, China alone has 98% penetration rate in terms of mobile Internet.

What Can a Mobile UX Designer Do for You?

To answer that, you must first know what makes a good website. Google has attempted to answer this question by listing the following elements:

  1. Make the navigation easy for the user. Call to actions should take a prominent position
  2. The users can call customer service directly from the website
  3. Menus should be clear and concise
  4. Visitors tap the logo when they go back to the home page
  5. The local search box should be visible at first glance
  6. Add filters to narrow down the search, particularly for eCommerce sites
  7. In the same vein, the site should yield relevant results in response to site query
  8. Avoid site registration before users can explore your website
  9. Users can make a purchase even without registering to your site
  10. Quick sharing to social networks
  11. Quick links so they can email themselves and finish the task on other devices
  12. The website should be optimized for mobile, which means fonts are larger and the images are expandable

What Can You Expect from a Mobile UX Designer?

A mobile UX designer will make sure that people will have a positive user experience when they access your website through mobile devices.

A good designer will:

  1. Conduct UX research to understand users’ needs and behaviors
  2. Cut out the clutter for easier navigation. The navigation should be intuitive
  3. Properly use colors, graphics, font, and negative space to highlight key content and promote activity
  4. Test your mobile website for optimum experience and functionality
  5. Make sure your website is stable for mobile use
  6. Insist on the consistency of themes and design across devices
  7. Ensure that important elements measure 18mm so they can be easy to tap

Finally, the mobile UX designer should ensure that your website loads fast. According to Google, most mobile websites load at an average of 15 seconds.

That won’t do. The same Google research warned that customers almost always leave when it takes more than 10 seconds for the mobile landing page to load. Even if the website loads for 1-3 seconds, the bounce rate will increase to 32%.

The mobile app services of Sunlight Media include a dedicated mobile UX designer who will check and test the architecture and workflow of your app. They will work with you to achieve your goals and ensure the app will adhere to your style guide. Head to their website now or contact them at 323-868-3581.

Read Also:

check printing software

PREVIOUS POST

How To Find The Best Check Printing Software
printing problem

NEXT POST

Common Printing Problem and It’s Solution
author-img

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Popular

Creating A Startup Idea

Technologies For Creating A Startup Idea

20 Feb 2023

How to Download Facebook Videos

How to Download Facebook Videos on Android?

07 Feb 2019

Ecommerce Web Design

7 Rules of Effective Ecommerce Web Design

28 Jan 2021

wordpress-1863504_960_720 edited

The 10 WordPress Plugins Every Sucessful Blogger Uses

28 Jan 2017

Follow Us

Recent

agricultural consulting services

Agricultural Consulting Services: Boosting Farm Efficiency and Yield

20 Mar 2025

5 Symptoms Women Entering Into Menopause Should Keep an Eye Out For

19 Mar 2025

Download Airtel Thanks App

How to Download Airtel Thanks App and Recharge Seamlessly in 2025

25 Feb 2025

How to Choose a Gift That Matches Their Personality Perfectly

12 Feb 2025

Related

UMDP Data Standardization
Dev & Design

Tech Challenge for Lenders – UMDP Data Standardization to Aid Closing

The mortgage industry overhauled its processes and technologies with the TILA/RESPA Integrated Disclosure (TRID) Act rolling out. Technology initiatives that created competitiveness between banks soon became the norm. Compliance needed to move north. Now, automation has made paperless mortgage a reality with loan origination software, retail point of sale, customer-direct solutions, and electronic documents providing complete end-to-end support. Regulations are constantly changing and lenders, still in their TRID hangover, need to do more. What is UMDP? In the pre-recession era (before 2008), borrower and loan information was sourced and stored by different agencies. Siloed information hindered different players from accessing true data and it was usually shared by email. This resulted in errors and insufficient access to data in the banking system. Uniform Mortgage Data Program (UMDP) is the last leg to the realization of the electronic mortgage. Just as TRID brought in enhanced data quality in the origination, UMDP will improve data standards in closing disclosures and data interpretation. Government-sponsored enterprises (GSEs) have indicated, come 2017, they will refuse to buy loans that fail to conform to the Uniform Closing Dataset (UCD) standard. The Federal Housing Finance Agency (FHFA) is directing government-sponsored agencies (GSEs) to create a common approach, protocol, and data set for mortgage data. The common data set, which is understood by all, will improve data accuracy. Definition ambiguities of loans purchasable by GSEs can be avoided. The lenders can capture granular data of a particular standard. The Uniform Collateral Data Portal (UCDP) will be one electronic portal through which all lenders can submit appraisal data. The Uniform Appraisal Dataset (UAD)will provide common definitions and requirements of appraisal data. The Uniform Mortgage Servicing Dataset (UMSD) will define the data set with standardized definitions, formats, and values. The Uniform Closing Dataset (UCD) will provide standard data for the closing disclosure form. UMDP may have bestowed the entire industry with mortgage data becoming uniform and accurate, but the upgrades rigmarole still worry lenders. However, GSEs have chosen to be capable of verifying underwriting data and audit data anytime. Customer preference lies with a seamless closing process and the impetus for lenders will be to transition into e-mortgage. Fannie and Freddie have already announced that they will purchase loans if the appraisals were submitted electronically and met the UAD standard. Technology vendors are already ensuring that their solutions transform appraisal information into data compliant with the Mortgage Industry Standards Maintenance Organization (MISMO). Manual processes are slowly fading and lenders are going to cloud-based mortgage origination and servicing software. The entire process needs to be seamless to ensure compliance from origination to closing. Today, the challenge for loan origination software is compliance, but tomorrow the focus will be imminently on collaboration. It will be important to have data which can be shared and understood by all. Standardization helps loan originators and customers to access data from diverse sources and interpret them effectively. Data standardization is the key driver for e-mortgage and paperless origination and closing. UMDP will be the “new normal” and help the industry to standardize their processes for better visibility and faith in the system. Preethi vagadia is a business architect worked in Mortgage and Finance software department with top notch companies and has over 8 years of experience in Mortgage Lending Technology,Mortgage Technology software, mortgage management software, etc.  She has also worked on several process improvement projects involving multi-national teams for global customers in warranty management and mortgage.

READ MOREDetails
Website Design
Dev & Design

SEO Website Design Tips for Small Businesses

As a small business owner, you may feel like you need to do everything at once. Build your site, generate great content, advertise, keep up with search engine algorithms, learn who your audience is, learn who your competition is – and on and on that list goes. At these stressful moments, it is important to step back and remember the adage “slow and steady wins the race”. Your business wasn’t built overnight, and neither will your digital marketing be. The key to effectively marketing your small business is knowing where to put your efforts first. Website design is one of the most important elements of that and is a great place to start. Once you have the basics of your web design ironed out, you can do more work here and there to complete your digital marketing strategies over time. Not sure where to start? Our Nashville web designers offer six tips for getting started. SEO Website Design Tips for Small Businesses 1. Learn how Google Crawls Your Site As you are building your website and planning for your future in digital marketing, it is important to understand how Google crawls your site. That means understanding what it is that Google looks for on websites when they rank them in search engine results. Google’s algorithms change routinely, but there are a few concepts that are always the same – such as SEO and website design. When ranking websites, Google looks at factors like: Utility and usability (user-friendliness, page load speed, graphics loading, etc.) Content (quality long-form content) Long-tail keywords Related key terms Backlinks Internal linking strategy Optimized media 2. Choose a Clean and Simple Layout As you get started with website design, one of the best ways to start is by choosing a clean and simple website layout. You want users to be attracted to your site and engaged with it, but you don’t want it cluttered or distracting. Choose a design that speaks to your brand and mission. Choose a color scheme that matches your logo and branding. Make sure your font is easy to read.  Use the same template style for all pages. 3. Make Sure Your Site Performs Yes, Google crawls and ranks based on SEO, but they also crawl and rank based on performance. That means you should make sure your site is optimized for fast page load speed, mobile use, and image speed. If your site only works on a computer, you will lose an endless number of possible mobile users. 4. Use a Consistent Layout and Formatting Web design is just one aspect of building your brand. You should make sure that your website layout and formatting is consistent with other marketing materials, such as social media. Being consistent helps you establish your brand and makes you easily recognizable to customers from various platforms. 5. Use Every SEO Opportunity Search engines match up results with websites based on their optimization and relevance to the search term. That means you should use every SEO opportunity you have. That means including your keyword in the page title, meta description, and URL. If your page is titled “Best Dog Toys”, your meta description should include that phrase, and your URL should be something akin to www.yoursite.com/best-dog-toys. 6. Add Alternative Text on Your Images Alternative text, or ALT text, is an SEO tactic that seems small but can have big results. When you add an image to your webpage, you will have an option to add ALT text or an ALT tag. You want to put your keyword in that box so that search engines know that your image also links to your keyword for the page. Your images are indexed just like content. Put It All Together As you can see, there are many aspects to web design. For a small business, one of the best things you can do is to make a plan for where you will start and what goals you want to accomplish here and there. By using these six tips as you build your website, you will have a solid foundation for your digital marketing that will last a long time. For the latest trends and challenges in SEO click: https://whitepeak.io/blog/seo-trends-challenges-2022/ Read Also: Tips on Building Your Resume for a Website Design Company How to Design an Effective Company Website 7 Rules of Effective Ecommerce Web Design

READ MOREDetails
Landing Page
Dev & Design

6 Benefits Of Landing Page

There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow. A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose. A brand can use a Landing Page for the following- To book a product or buy something directly from the brand To subscribe to the brand’s Newsletter To announce a News or for a Press Release To Thank its Customers for their loyalty and support In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages. Landing Pages: Meaning and Definition In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms. For example, users can come to your Landing Page, after seeing your- Ad on Google AdWords Banner Roll on YouTube videos Social Media Posts on Facebook, Instagram, and other platforms URL Link on Blog Pages Links achieved through Guest Posting on other publisher platforms A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim. This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign. Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads. List of 6 Major Benefits of a Landing Page 1. Makes for a good First Brand Impression- In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business. 2. Great Real Estate to Launch a New Product or Service- Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all. 3. Real and Direct Contact with Website Traffic and Users- A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page. 4. Builds Branding and Adds to Credibility- Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise. 5. Data Generation and Analysis- For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better. 6. Clear and Simple Messaging and Focus- The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better. The Final Word In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand. Read Also: 7 Proven Marketing Tactics to Increase your ROI in 2018 5 Creative Ways to Improve Lead Quality with Multi-Step forms Top 10 Features to Have in Marketing Automation Platforms

READ MOREDetails