Published on: 13 February 2023
Last Updated on: 30 October 2024
In today’s highly competitive business landscape, it’s crucial to find ways to differentiate your company from others and make a lasting impression on customers. One effective way to do this is through custom merchandise.
By adding your company logo, message, or design to items such as t-shirts, hats, and bags, you can create a unique brand identity and promote your business in a fun and creative way. Here are some tips for making the most of custom merchandise for your business.
Choose the right products for your brand
The first step in creating custom merchandise is to choose products that are a good fit for your brand and target audience. Consider the image you want to convey and the type of items that your customers would use and appreciate. For example, if you run an eco-friendly company, you may want to choose reusable water bottles or tote bags made from recycled materials.
Make a strong design
The design of your custom merchandise is a critical component in making your business stand out. Your design should be eye-catching, memorable, and clearly, convey your brand message. Consider hiring a professional graphic designer to create a unique logo or tagline for your company. You can also use a t-shirt printing company to help bring your vision to life.
Offer a variety of items
Offering a variety of custom merchandise items gives your customers more options and makes it more likely that they’ll find something they like and want to use. Some popular options include t-shirts, hats, bags, key chains, and water bottles. Consider offering different colors and styles of each item to appeal to a wider range of customers.
Use custom merchandise as a marketing tool
Custom merchandise can be a valuable marketing tool for your business. Offer custom items as gifts with purchase, at events, or as part of a loyalty program to encourage customers to engage with your brand. You can also use custom merchandise as a way to thank employees for their hard work and to promote your business at trade shows and other events.
Be consistent with your brand image
Consistency is key when it comes to creating a strong brand identity. Make sure that the design and colors of your custom merchandise are consistent with your company’s overall look and feel. This will help customers easily recognize your brand and reinforce your company’s image.
In conclusion, custom merchandise is a great way to make your business stand out and leave a lasting impression on customers. By following these tips and working with a reliable t-shirt printing company, you can create custom merchandise that effectively promotes your brand and helps you stand out from the competition.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Most of us are accustomed to the term entrepreneur. But in case you do not know what is a serial entrepreneur is, let me define a serial entrepreneur for you. A serial entrepreneur is someone who has more than one business in their bucket. They start one business, and then if they fail, they start another one. Or, in some cases, they sell the existing business in a great deal and start another one.
What Are The Characteristics Of A Serial Entrepreneur
Inc. Magazine says a strong sense of optimism and a high impact threshold characterizes successful entrepreneurs. These qualities are necessary due to the high risks that they take and the long hours of launching a small company when success seems to be a mirage in the desert. They also show strong self-reliance and a desire to stay innovative. They understand that money is not everything.
Entrepreneurs do not always have a guarantee of success when they open a chain of different businesses. Sometimes, just one business takes all of the focus of an entrepreneur.
Top 10 Best Serial Entrepreneur Of All Time
Here are the top 10 entrepreneurs of all time. Who never fails to amaze us with their new innovative business ideas. Here are the serial entrepreneur examples.
1. Anthony Mongeluzo
At the age of 21, Anthony Mongeluzo started his first professional company from his parent’s house and took a step towards being a serial entrepreneur. And that is Pro Computer Services. He also had other companies when he was a teenager.
He is also the CEO and President of an information technology firm in Marlton, N.J. After some time, PCS has gained regional as well as national recognition as one of the fastest-growing companies. With an annual revenue of $25 and 25 employees, PCS has offices in four states.
Companies:
PilotLight studios
Pro Computer Services
Dynamic Telecom Solutions
2. James Currier
At the age of 6, James Currier started his entrepreneurial career as a worm seller, and now she is one of the best serial entrepreneurs. When he was in the 8th grade, he opened a store in his school cafeteria. By the time he graduated from Princeton University, he already had 18 little ventures in his bucket. Jiff Inc., which is well known for making HIPAA-compliant mobile software for the medical industry, is led by James Currier. He is not only the lead investor here but also the Executive Chairperson.
He has also founded Palo Alto-based Ooga Labs. It helps to develop e-commerce and mobile startups along with medical software.
Companies:
Tickle
Ooga Labs
Jiff Inc
3. Ellen Thompson
Ellen Thompson has experience in starting and selling companies for more than 20 years. In 1993, Thompson founded a skill-testing firm named Know It All. In 2000, Kenexa Corp. had bought more than 300,000 shares. After she founded another company named 4 Walls, she is now the CEO of the company.
This company is based near Philadelphia and helps apartment owners get customers via search engine marketing and social media. The list of serial entrepreneurs will be incomplete without this name.
Companies:
4 Walls.
Know It All.
4. Rod Drury
This New Zealand serial entrepreneur has had a fascination with computer technology since his teenage years, and he has transformed this fascination into his career. He helped found the software company Glazier Systems. In 1999, it was sold for around $7 million. He was also the founder of AfterMail, which is an email intelligence concern.
In 2006, the QSFT, or Quest Software, acquired AfterMail for $15 million. At present, Drury is the director of the New Zealand Stock Exchange, the director and founder of Pacific Fibre, and lastly, the Chief Executive Officer of an online accounting portal, Xero.
Companies:
Pacific Fibre.
AfterMail.
Glazier Systems.
5. Janet Kraus
Janet Kraus is the senior lecturer at the Harvard Business School and has already started and sold 2 businesses. She is the co-founder of the concierge service company Circles. With her hard work, she developed the company with a revenue of $50 million. In 2007, she sold Circles to Sodexo. Just after that, she started leading Spire. This is a high-end social media business that is related to travel.
In 2010, it was sold to Perfect Escapes. He is another serial entrepreneur who finds it fascinating to start new ventures.
Companies:
Spire.
Circles.
6. Josh Kopelman
The managing director of First Round Capital, Josh Kopelman, is very fond of forming and investing in Internet companies. It has already been around two decades since he is doing this. In 1992, the Infonautics Corporation came to the public in 1996.
At that time, he was attending the Wharton School at the University of Pennsylvania. Three years later, in 1999, he started Half.com, which is an online store for used music and books. But just after one year, it was acquired by eBay. He has also invested in several startups, like mint.com and StumbleUpon.
Companies:
TurnTide.
Half.com.
Infonautics.
7. Harpal Sandhu
Harpal Sandhu is the Chief Executive Officer and President of Integral Development Corporation. It is a Sunnyvale, California-based company owned by this serial entrepreneur. It was 1993 when he was the co-founder of this company. This organization claims to be the only multi-sided trading network that works for foreign exchanges.
Earlier, Sandhu was the president and founder of Infinity Financial Technology. In 1998, the software company SunGard Data Systems acquired Infinity Financial Technology.
Companies:
Integral Development Corporation
Infinity Financial technology
8. Gerard Ferro
It has already been more than two decades since Gerard Ferro has been setting up and running technology and health businesses. He is also the co-founder and CEO of a prescription discount business, Free For All, which is based in Marlton. Gerer Ferro also cofounded a pharmacy benefits management concern, SUNRx. He was also the chairperson and CEO of the organization.
Under his leadership, this company was able to gather a revenue of $49 million in its first five years. During the late 1980s, he was also the co-founder and CEO of Simacre.
Companies:
SUNRx.
Simcare.
Free For All.
9. Oprah Winfrey
Oprah Winfrey is another shining star in the sky of serial entrepreneurs. When she was in high school, he started his career in the broadcasting industry. The media empire and her group of businesses across magazine publishing, radio, and television have made her a billionaire.
As per Forbes, her estimated net worth was $2.8 billion in 2018, and she is the wealthiest woman in show business. In 2011, she launched OWN or Oprah Winfrey Network. The official website of OWN claims that 70% of homes in the United States have OWN.
Companies:
Oprah Winfrey Network.
Harpo Productions.
10. Richard Branson
In 1970, when Sir Richard Branson was around 20 years old, he started a mail-order record business. After that, it was time for a record shop in London. Within a couple of years, he built a studio, where “Tubular Bells,” an instrumental by Mike Oldfield.
His Virgin Group now has around 200 companies in more than 30 different countries. Branson is also famous for promoting various social causes using celebrity power and his wealth. Being a prolific blogger, he also has written a book, which is published with the name “Screw Business as Usual.”
Companies:
Virgin group.
11. Elon Musk
Any list of entrepreneurs is incomplete without Elon Musk. He is the billionaire mind behind Tesla CEO and the richest person alive as of 2023. Musk’s first try at business was a small start-up called Zip2. It was a searchable business directory, which is an online equivalent of Yellow Pages. Four years after the establishment of Zip2 in 1995, it was sold to Compaq Computers for $307 million.
Later, it was integrated into the AltaVista search engine. After the sale of Zip2, Musk moved on to build another company, x.com, which is an online payments app that was later known as PayPal. The company was sold to eBay for $1.5 billion. Highly by the success he invested in and founded SpaceX, Tesla Motors, and The Boring Company. In 2022, he bought the social media company Twitter and renamed it X.
Companies:
Virgin Group
Conclusion
They are those entrepreneurs who have never failed to come up with new ideas in case one fails or is acquired by others. They have a bucket full of new and innovative ideas to lead and build a successful career path. They are inspirations for this generation’s entrepreneurs who are willing to make their own identity.
Learn More About:
Mistakes Entrepreneurs Should Avoid When Using SMS Marketing
Starting An Ecommerce Business: 9 Easy Tips For The New Entrepreneur
5 Ways College Prepares Young Adults To Become Successful Entrepreneurs
There are countless small things that can be done to show your employees that they are appreciated. Setting your company apart from the next starts with the work ethic and loyalty of your employees. Hard-working and motivated employees are very productive. And as well all know, increased productivity leads to an increase in revenue over time.
Employees flock to companies with reputations of a good work environment and employee appreciation. The best attracts the best if your employees are treated like the best that is how they will perform.
Employee appreciation reigns supreme in the realm of productivity and its time for companies to step it up. Here are some ways to take the employee appreciation to the next level.
Flexible Schedules :
When your team members are willing to go the extra mile for their colleagues time and time again, it is important to let them know that it does not go unnoticed. A really positive way to encourage employees to put forth their best work is allowing flexible schedules. Acknowledging the difficulty of orchestrating all of the components of life along with work is a great way to relieve some stress and recognize ambitious employees.
A flexible schedule is not the same as allowing the employees to control every aspect of their schedule. However, it is a step above having employee schedules being completely dictated by the company. Having slight aspects of flexibility when team members have something come up can go a long way. When employees feel respected as people with busy lives outside of work, they will be far more motivated to go above and beyond in the office.
Communication :
Communicating with your team and making an effort to understand them is one of the most vital steps on the road to success. Society has created a group of professionals who communicate largely through email and text messaging. While these communication mediums are wonderful and have bridged the communications gap in many ways, a lot of sincerity and authenticity can be lost when a message is typed instead of spoken.
Take time to communicate face-to-face with your team members as often as you can. Not only encourage them to do well but get to know them as people. When teams form strong connections their ability to work together increases exponentially.
If you find yourself wondering what the best way to show your appreciation to a particularly hard-working employee, communicate with them. Ask them the ways in which they would like to be recognized for their hard work. Not only will this method of appreciation be a sure-fire way to show the employee how well they are doing, but they will feel respected and valued for being given the opportunity to choose their appreciation method.
Team Retreats :
Whether a team is treated to a simple luncheon or a weekend spent away from the office with their toes in the sand, they will return feeling revitalized, motivated and appreciated. Having small goals like retreats to work towards boosts overall happiness within the company as well as work ethic. It is no secret that working becomes easier when there is a light at the end of the tunnel.
Team retreats can also be a great way to build stronger relationships among colleagues. It is important for employees to feel connected to the company as a whole and appreciated by their peers. Feeling appreciated by everyone you work with and not just the boss can really boost employee morale and make productivity soar.
Bonuses :
Bonuses are no new-fangled recognition tactic. Employees have been receiving holiday bonuses and such for years. But, as they say, if it’s not broken don’t fix it. Bonuses are still a flawless way to show your employees they are valuable to the company.
Bonuses can be given in the name of hard work. When an employee does exemplary work that goes beyond their job description- they should be rewarded for that. If employees know the extra work they are doing is noticed and, most important, appreciated, they are going to be so much more willing to continue with that standard of work.
Advanced Training Seminars :
Employees that are capable are confident. In any given profession there is always room to improve and there are always new skills to master. By offering additional training throughout your employees’ career you show them that the skills and resources that they possess are valuable to the company. It is in your best interest to hone those skills and show your employees that their confidence and their performance are important to the company.
Fostering growth and improvement among your employees is one of the easiest ways to show appreciation. Furthermore, training will greatly benefit the company as a whole by producing able and motivated employees.
Not every sign of appreciation has to be huge; there are countless small gestures you can make as well. However, companies will benefit greatly by really bringing their employee appreciation up to the next level.
Read Also :
Finding The Right Moving Company
Fred Loya Insurance Company
Role Of Messaging Apps In Enhancing A Company’s Market Prospects
Guide To Choose An Authentic Plumber Service Company
Handing out business cards is a good way to promote your brand and foster personal connections.
But, the creation of perfect and memorable cards clearly remains a challenge. Research shows: 88%—or 9 out of 10—of distributed business cards will be thrown out within one week.
How to Design the Perfect Business Card
So, what makes these tangible objects impressive?
A lovely design.
The perfect business card doesn’t only present your contact information. It also communicates your brand’s professionalism.
So, if you’re interested in making a positive impression, consider the business card design tips below.
1. Adhere to the Principles of Good Design
The perfect business card is a visual representation of your brand. It’s a determining factor in whether people trash your card.
And, the following elements of good design are important in capturing people’s attention:
Alignment and length
Color scheme
Content hierarchy
Typography
Kern
Layout
Tracking
White Space
2. Avoid Complexity in Design
When designing the perfect business card, you should aim for simplicity.
Simplicity in color and contrast to prevent overwhelm. Simplicity in fonts to prevent difficulty in reading.
Remember, you want a prospect or customer to reach out to you for help with their needs. And, by avoiding complexity, you make it easy for them to read your contact information, call your number, and partner with you for your services.
3. Provide Key Information
Above, we discussed simplicity in design. And, you can keep it simple by only presenting the information required to communicate who you are, what you do, and how to contact you. Details such as:
Name
Title, role, or function
Business name and logo
Physical address
Telephone number
If space allows, for social connections, you can also add virtual information. For instance, you can include:
Professional e-mail address
Website landing page or blog address
One or two professional social media handles
QR code
4. Emphasize Benefit and Value
You should also take it a step further and emphasize your benefits. In other words, the perfect business card should do two things:
Tell (or remind) people about what you can do for them
Tell (or remind) people about the value you offer
Limit your explanation to a line or two, describing your service, specialization, and value statement.
5. Consider a Nontraditional Shape
Can you choose the standard 3.5x2 inch horizontal rectangle/square?
Yes. But nowadays, you also have more creative options available. With die-cuts, for example, you can choose from a variety of shapes:
Circle
Folded
Half-Circle
Leaf
Oval
Rounded Corners
Single Rounded Corner
Slim
Vertical
6. Improve Your Card’s Appearance
Additionally, you can improve the look and feel of your business card, through imprinting. Again, you have several methods to choose from:
CMYK or Four-Color Printing
Embossing
Debossing
Foil Stamping
PMS or Pantone Matching System
Depending on your chosen imprint, “finishes”—such as lamination, UV, and spot coatings—can also positively enhance your card’s quality and design.
7. Invest in High-Quality Materials
Presentation is an important part of designing the perfect business card.
And, the quality of your chosen material impacts your brand’s impression.
You have a few choices, when choosing your card’s paper, weight, and thickness: regular, plastic, textured, thick, thin.
But, high-quality material is a better investment. How do we know? The National Institutes of Health’s research on haptic sensations found: physical touch can influence the impressions and thoughts formed about people and situations.
8. Ensure Branding Consistency
What you shouldn’t do, when designing your business card, is display a lack of cohesion in branding. If there are style, color, and typography inconsistencies in your marketing materials, then people will notice.
Remember, your brand identity helps customers and prospects recognize your business. And, when consistent, your business cards reinforce your visual elements.
9. Double-Check for Errors and Unreadable Text
You want customers to take you seriously. To trust you.
So, double-checking your business cards, before printing, is critical. Read, reread, and edit. Search for spelling, punctuation, grammar, layout, and omission mistakes.
But, don’t stop there. Also, make sure your business card is readable by:
Using at least 8 point fonts
Using font colors complementary to its background
10. Beware Printing Specifications
When designing the perfect business card, you must ensure optimal printing.
Many printers stop at a certain point. So, it’s important to consider the following specifications:
Bleed Area. You should include at least a 1/8” bleed area as it eliminates white space during printing.
Safe Area. The center of the business card is the safe area, so you want all your readable text and graphics there.
Ready to Design Your Card?
Now, you're armed with 10 good design tips for creating the perfect business card. Use this Vistaprint coupon code to save on your next order. Will you apply them? If so, you'll have what you need to increase your brand awareness, make a memorable impression, and even attract new clients.
Read also:
Tips For Small Businesses To Raise Funds For Their Projects
