Weighs in On Building an Online Business: 7 Steps to Success

Published on: 09 January 2019 Last Updated on: 24 February 2020

Building an online business is always challenging, particularly if it’s your first business venture. Competition for customers is high in almost every marketplace, so you need to find ways to stay ahead of your competitors. Planning and preparation are crucial for long-term success

When it comes to online entrepreneurship, the CEO of SMEJapan.com, Joel Devidal enjoys sharing his passion and knowledge for his career with others. He serves as an advisor and board member to companies, helping them create bright futures through decisions around strategy, marketing, and development. His intuition and experience help these organizations eliminate excessive operational costs while still delivering quality to the end users.

Here are seven steps detailed by Mr. Devidal for building a successful online business.

Find a Gap in the Market:

Look for a niche or gap in the market that has not already been filled. This may be as simple as finding an area where your competitors are falling short of customer expectations, or it could mean finding a way to provide extra value or novel additions to your products.

For example, if you want to start a business selling residential smoke alarms, it would be difficult to compete with more well-established companies. However, you could create your niche by making your products from recycled materials and working with a designer to create unique and attractive designs.

Do Your Research:

Proper research forms the foundation for any business, but its importance is often overlooked. Researching your competitors is crucial for planning, starting and growing your business.

Customer research enables you to define and target a specific type of customer, making it easier to market your products and reduce advertising costs.

Create a Platform:

Your website is the storefront of your business; it should contain all the information potential customers will want to know, including your contact details, mission statement, FAQs (frequently asked questions) and any legal notices you need to include.

The design of your website should complement the type of business you’re running. Consider hiring a professional web designer to make your platform attractive and easy to navigate.

Build Your Reputation:

Posting regular content on your website or blog is a simple way to establish yourself as an expert in your field. Create well-researched content that is useful to your customers. Stay informed about developments and important issues in your area. Writing content for trade magazines and other appropriate websites will also help to build your reputation.

Drive Traffic to Your Website:

It takes time to achieve high search engine rankings, but there are other ways to drive traffic to your website.

Social media is one of the cheapest and most effective tools for increasing website traffic, but monitoring several social media accounts can be time-consuming. Focus on maintaining a presence on one main social media platform rather than trying to spread your time across multiple platforms. Alternatively, if your budget allows, you could hire a social media manager.

Paid advertising campaigns can also be highly effective at driving traffic to your website, but you will need to consider whether the results will be worth the cost of running the campaign.

Convert Site Visitors to Customers:

Once visitors arrive at your website, it’s your job to convince them to buy your products. Showcasing your products and services with targeted landing pages will increase your chances of immediate sales. However, visitors often need time and extra information before making buying decisions.

Therefore, the main aim should be to capture the email addresses of your site’s visitors. Once you have their email address, you can work on building a long-term relationship through regular email communication.

Keep Customers Coming Back:

Providing an excellent customer experience is the key to keeping your customers satisfied and ensuring future sales. “Happy customers are more likely to recommend your products to family and friends,” stated Mr. Devidal. Keep in touch with customers by sending regular email updates, exclusive offers, and discounts.

Building an online business is a difficult task, but proper preparation will increase your chances of success. Taking the time to do your research and plan your strategy will make all the difference when setting up a new business.

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Six Low-Investment Business Ideas You Can Start Today

Although they may already have a traditional 9-to-5 job, many people today are slowly beginning to realize that in order to have financial security, and they need to have multiple sources of income. Because of it, many people are looking to give up their daily jobs in order to become self-sufficient and start their own businesses. Even if they prefer not to completely leave their job, the general population has already realized that with the economic strain on income generated these days, they will need to have more than one source of income. Unfortunately, people are generally hesitant to do so and they might have a valid reason too. Starting your own business is not as easy as it sounds; in fact, successful entrepreneurs seem to think that if anything it is even harder than it used to be because of the many restraints present in today’s world. The main restraint being the amount of funding required in starting a business which, due to inflation, has gone up day by day. However, there still are many other options one can take to start a successful business which does not require a huge sum of money so here are 6 low investment business ideas that you can start today. 1. Offering services: While every business idea does require at least little funding, offering services to people requires no funding cost at all. It is a great way to earn money if you are looking to avoid taking small business loans or any other loan although that might be beneficial for some people. There are many services you can perform that do not require funding and are easy to master too as described below. Recruitment Services: Many local small or mid-scale businesses are interested in hiring suitable employees, and you could provide that service for them. It only requires you to build a database of potential employees and match them to the respective companies depending on what they’re looking for. If the person you recommended does get hired, they will pledge their first month’s salary or part of the salary to you, and in this way, you can earn money without investing a heavy amount of money. Party Planning: Providing party planning services might be a hectic job, but it is a job that pays well. Many people will pay a good amount of money to avoid going through the hassle of party planning and this is where you can provide that service for them. It won’t require any of your investment, and you can easily make a profit off of it. Once you’re experienced enough, this can easily be turned into a full-time job and then you can look to further expand your business. 2. Online Freelancing: In today’s modern world, almost every one of us has access to an internet connection and a computer, online freelancing is one of the best options, if not the best, you can still take it if you’re looking to avoid a major business investment. If you feel like you possess an IT skill that people are willing to pay for, online freelancing is the way to go. With various freelancing portals like Fiverr or freelancing.com already available to you, all you have to do is to invest in a decent computer and a fair internet connection (if you don’t already have one). 3. Marketing Services: Businesses are always looking to expand their market reach and many local businesses in your area will be looking to do exactly that. That presents an opportunity for you as it is a service you can provide through either affiliate marketing or digital marketing, both of which require little to no investment at all. If you’re going the affiliate marketing route, the companies will provide you with their products that you’ll have to sell or the operations you have to advertise, so none of your investment is in play. Similar is the case with digital marketing in which companies are always looking for digital marketers to be able to provide marketing copy that is search engine optimization (SEO) friendly and can transform websites visitors into actual customers. You can provide this service through the comfort of your home provided you have an internet connection and a computer. 4. Online Product Marketer/Seller: Online product marketer or seller is somewhat similar to affiliate marketing with the only difference being that you’ll have to sell products directly to customers online. The only requirement from you will be to be familiar with the directory of the products of the company, and you won’t have to have any of your investment. The more products you’ll sell the higher you’ll earn as the earning is directly related to the commission made selling a product. Online market places like eBay and Alibaba have this option, and you can easily master it as it requires no real training. 5. Being a personal assistant: There are a lot of people who will pay a handsome salary to get all of their work organized and are looking for a personal assistant. Although this does require you to be available at times your employer demands so it may put a strain on your job; however, once you get around the timings, it is an easy to do a job that requires no investment and pays well. If you feel like this isn't the job for you, then its alternative is available which is to become an online assistant. 6. Social media consultant: With almost one billion people using popular social media today, businesses are looking to promote their products/service on social media. You can provide this service for them, and all you’ll have to do is to search for the right people/pages online and market the products to them. This is a risk-free business that required almost no investment since you can do this even from the comfort of your phone. Read More : 1. Make Your Business Popular Online 2. Building A Brand For Your Small Business 3. Top 5 Types Of Startup Business Loans

13 Things To Consider When Choosing Fonts For Sales Posts

So you're writing a sales post, or want to? You've likely already considered the content of your article, but have you considered the fonts you choose to use? You can use beyond infinity font to create very good-looking designs for your projects. If not, here are some points that might help. 1) Make Sure They're Readable This is pretty self-explanatory, and I think we're all familiar with the idea. Nobody wants to read huge blocks of text that they can't even distinguish between letters, much fewer words, and sentences. 2) Be Careful About Using Too Many Fonts, Or Really Big Ones If you've got a whole different font in every paragraph (or worse: every sentence), it's going to be a headache for your reader. It's also going to look a bit ridiculous, especially if the fonts don't fit together prettily. 3) Stick With Popular Ones You may think having an artistic license to use whatever font you like is cool, but just remember that most people will want something accessible and easy to read. As a general rule, opt for ones you'd see in a novel or news site over the kinds you'd find in a video game or comic book. 4) Fonts That Fit Together Well Look Good This is one of the most important things to consider, and it may require a bit of experimenting. There are plenty of resources out there if you want to get started with choosing text fonts. 5) Serif Vs. Sans-Serif Fonts Can Be Tricky But Can Also Add A Stylish Flair Yes, there's no such thing as 'wrong' when it comes to using fonts (except maybe the ones I've mentioned in point 3), and you can get creative with this area of your posts too! One way is to go with serif or sans-serif fonts for your entire post, but another way is to mix the two, perhaps by using a serif font for larger titles and sans-serif for smaller ones. 6) Keep In Mind That Some Might Not Be Able To Read Certain Fonts This isn't something that I've personally experienced, but some folks have trouble reading fonts that contain a lot of curves and slants, such as cursive-type ones. Not a biggie if it's just your boss or professor you're sending the post to, but if it's going out to a large audience then it might be something to keep in mind! 7) Overusing Certain Fonts Can Be Annoying I do this too sometimes-- use a font or color that I like way more than I should, resulting in my having to re-do the post later on. It's not professional looking and it's hard for readers to focus on what you're saying when they're distracted by the pretty colors and fonts. Keep this in mind if you decide to use anything aside from the ones I've mentioned. 8) Use Them Sparingly You don't want to go overboard, even if you do it by mixing serifs and sans-serif fonts or using different fonts for titles/chapter headings etc. Like I said above, even though there are no 'wrong' fonts to use, you should still keep in mind what you want the post to convey. Be consistent, but also consider giving yourself some room for spontaneity/creativity! 9) Make Sure They're All Legible And Easy On The Eyes I know this is a repeat of 1, but it's worth reiterating-- not everybody wants to read everything in Impact. There are plenty of options out there, so test them out and see which ones work best. 10) Serif Fonts Could Also Be Helpful For Certain Audiences Kinda similar to the point I mentioned above, serif fonts are often considered easier to read for larger chunks of text (like novels). It may not hurt to use a serif font in your article if you're concerned that some people might have a hard time reading it! Whether it’s serif, sans serif, or script fonts you’re looking for, CreativeMarket has it for you. 11) Make Sure The Fonts And Colors You Choose Don't Clash This can be a really difficult thing to avoid and is often more of an art than a science. I usually try to look for styles that go together but aren't necessarily matching (think pastels vs. neons). Remember that text color can also influence how easy it is to read your fonts, so try to keep that in mind as well! 12) Leave Readers With A Good Impression This is probably what you're all thinking about regarding fonts, and it's totally true- the last thing you want to do is leave your reader feeling negative about your post or article because of something as 'small' as the text! It can be really difficult to achieve this sometimes but considering these points should help ease your mind. 13) Last But Not Least: Proofread! There's nothing that screams unprofessionalism more than a few typos or random letters scattered about your post. You may think this doesn't apply to you because it seems like such a small thing, but having your post read well is just as important as how it looks! Final Note The points above are just helpful guidelines. There's nothing wrong with using fonts that don't fall into any of the categories I mentioned here; it might even be what you're going for! The take-away point is simply to consider how your readers will perceive the text, and whether it should be kept, reworded, or scrapped. Read Also: 5 Ways to Prepare for Black Friday Sales Top User Tips For Getting Started With Salesforce

A Guide to Hiring a Recruiter in the Food and Beverage Industry

The outbreak of the covid-19 pandemic taught us a lot of things. This is despite the negatives that came with it. For instance, it helped us better understand the concept of essential and non-essential services. Speaking of essential services, the food and beverage industry is important and should always be up and running. This is why these companies need a perfect approach to hiring operational and non-operational staff members. One of the best ways to go about this is engaging the services of a capable beverage and food recruitment company. These professional services consist of staff members that are specially trained to source the right candidates for the food and beverage industry. They also help draw up contracts between employees and their clients. For the most part, the contract details are in the best interest of their clients. Considering the importance of these recruiters in the industry, this article will discuss how to find and hire a good one. This is so that you end up with the right staff and have a good working relationship with the recruiting agency. Tips on How to Hire the Right Food and Beverage Recruitment Company- Hiring the right hands to fill various positions in the food industry is non-negotiable. To make sure this is the case, here are some tips to help you: Years of Active Experience: Frankly, these are one of the service providers that thrive on the experience. For this reason, make sure the agency you end up with has a wealth of experience. This will enable you to check their profile and see if they are up to the task. This is very important considering that you cannot afford to take chances when it comes to hiring the right employees. Helping your H.R Team: Engaging the service of a recruitment agency does not mean you should not have a fully functional HR department. This is because this department is very essential in the food and beverage industry. For instance, this department helps to come up with the right reward system to motivate the staff of the company. Also, they ensure that operational and non-operational staff members undergo the needed training when necessary. If you are interested in finding out more about their responsibilities, you can check here. Well, a good recruitment firm should do more than just helping with the recruitment process. They can help the HR department in some other ways. For instance, this might be about suggesting training and resource persons that can handle the training. The Required Area of Core Competence: The truth is that experience is not all it takes to hire the right recruitment agency. You also have to be certain the engaged service provider is good at supplying the kind of staff members you need. This is why you should know their area of core competence before bringing them on board. For instance, if your company is into the production of organic food items, you should make sure the agency has a good history of supplying the right kind of candidates to such companies. The point is that it is not enough to hire a random recruitment agency. Be sure that they understand the responsibilities of the employees that you need and can deliver to expectations. Good with Paperwork: The job of a recruitment agency is not only to identify and refer the right candidate. They also need to be good at coming up with paperwork in the best interest of their clients. While the contract details should not be geared towards extorting the candidates, it should favor the clients. For instance, there should be a clause that protects the clients from employees abruptly resigning. This is so that the essential service of the company is not affected adversely in any way or brought to a standstill. Good at Identifying Red Flags: Many recruiting experts and human resource personnel have come to understand that all that glitter is not gold. This is because some unworthy candidates are good at making everything look perfect to recruiters that are not quite observant. It is for this reason that you should deal with a recruiting agency that can identify red flags on time. For instance, a highly qualified candidate that has changed jobs very often should be properly drilled. This is to be certain that your company will not experience the same fate with such a candidate. To find out some more red flags your recruiter should be able to notice, you can watch: https://www.youtube.com/watch?v=2seM0fahBx4 Conclusion: For us, ending up with the right employees in the food and beverage industry starts with hiring the right recruitment agency. We have shared tips on how you can end up with the right recruiting firm in this article and hope that you make informed decisions from now on. Read Also: How to Choose the Right Commercial Collection Agency

Weighs in On Building an Online Business: 7 Steps to Success

Find a Gap in the Market:

Do Your Research:

Create a Platform:

Build Your Reputation:

Drive Traffic to Your Website:

Convert Site Visitors to Customers:

Keep Customers Coming Back:

Trading Contracts for Differences

How to Choose Insurance When Launching Your HHA Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Six Low-Investment Business Ideas You Can Start Today

13 Things To Consider When Choosing Fonts For Sales Posts

A Guide to Hiring a Recruiter in the Food and Beverage Industry

Weighs in On Building an Online Business: 7 Steps to Success

Find a Gap in the Market:

Do Your Research:

Create a Platform:

Build Your Reputation:

Drive Traffic to Your Website:

Convert Site Visitors to Customers:

Keep Customers Coming Back:

Share this Article

Trading Contracts for Differences

How to Choose Insurance When Launching Your HHA Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related