How to Manage Your Marketing Data

Published on: 15 April 2022 Last Updated on: 17 February 2025

As a marketer, you deal with numerous data from all avenues ranging from social media and website visits to fill-out forms.

With businesses leveraging data for business growth and a competitive edge, all the data you collect is an asset that can propel your business to greater heights.

To get the best out of your marketing data, you need to take proper data management measures to ensure the information you collect serves its purpose and does not fall into the wrong hands or get lost.

You should also comply with current data regulations to avoid fines and penalties.

Here Are Tips To Help You Manage Your Marketing Data:

1. Implement Data Security Measures

Your marketing data should always be secure and up to date to meet existing data and privacy laws and regulations.

To protect your marketing data from cyber-attacks, loss, unauthorized access, or natural disasters, create and implement robust security measures in compliance with the law.

You can maintain data security by restricting access to a few authorized individuals and encrypting data to make it unreadable if it falls into the wrong hands.

Also, conduct regular audits and penetration testing and fix any loopholes that may jeopardize the safety of your marketing data.

Besides safeguarding your data, ensure you back it up to avoid losing it permanently in case of a data breach or disaster.

2. Integrate Your Data

Marketing data can come from various sources, and every database may have different characteristics, making it difficult to unify them. Regardless, it is advisable to have one source of clean and reliable data.

Utilize data integration platforms like Operations Hub to make the process easier. On the same note, avoid data silos and storing different forms of data in different systems as it prevents optimal performance of your marketing or sales team.

Integrated data gives you a uniform overview of valuable information, thus promoting efficiency and optimal data utilization.

3. Data Quality over Quantity

It is better to have quality data that aligns with your marketing goals than lots of useless or irrelevant data that does nothing than clog your marketing data storage. With this in mind, promote data quality by only collecting and retaining the data you need.

Also, ensure that the data you enter manually is free of errors, as any slight mistake can result in lost opportunities and inefficiencies.

To improve the quality of your data, provide a specific format for entering data during collection. Also, incorporate data validation to control into online forms to check the validity of the information.

Lastly, train your employees to appreciate the importance of quality data. Doing so creates awareness and maintains high data quality standards.

4. Avoid Data Duplication

Data duplication can jeopardize the accuracy of your marketing data. You can avoid data duplication by cross-referencing different systems or data units to find those with similar characteristics.

Once you identify duplicate or redundant data, delete it as part of your data cleaning routine to avoid inaccurate statistics and poor analytical outcomes.

For example, returning customers can leave records like contacts or addresses twice when they come back for second purchases.

As such, you should have an audit system that can automatically identify and remove the duplicated data to save you the trouble. Consider auditing your data continuously to keep it clean and accurate.

Marketing data can provide insights into customer needs and help you create valuable connections with your present and potential clients.

It can also help you improve your products and services, explore growth opportunities and identify working marketing strategies, and those you should improve all abandon altogether.

The above tips can help you manage your marketing data better, stay compliant and maintain data integrity and safety.

Read Also:

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

View all posts

Software Development Company Helps Mitigate Technology Risks

Technology risk is a term used to describe potential pitfalls in the data privacy regulations and restrictions for businesses that exist in today's world. It also describes risks that might be experienced through poor decisions made by an IT department or mistakes. However, with the increased use of technology comes a risk of cyber-attacks such as ransomware and spam, which puts your business at risk if they are not mitigated appropriately. Thankfully, DICEUS is here to take care of all of this. Find out how this company helps to mitigate IT outsourcing risks in this blog article! 7 Effective Ways Software Development Company Can Mitigate Technology Risks 1. Strengthening network infrastructure: Business owners face many risks when it comes to technology. One of the most important is the risk of data loss. The good news is that there are ways to mitigate this risk. By strengthening the network infrastructure, business owners can prevent their data from being compromised by a cyber-attack. They can also make sure that their employees are using safe passwords and limiting access to sensitive information. By doing these things, they can reduce the risk of data loss and cyber theft. 2. Evaluate the effect and probability: When it comes to mitigating technology risks, businesses must first assess the effect and probability of potential risk. Once the risk is identified, businesses can then create plans to mitigate the risk. For example, businesses can install security measures such as firewalls and intrusion detection systems. Additionally, they can develop contingency plans in case of a technical issue. Finally, they can train employees on how to use technology safely. 3. Create a security plan: Technology risks in business can come from many sources, including cyberattacks, data breaches, and employee theft. A security plan should be created to mitigate these risks. This plan should include measures to protect the information, such as installing firewalls, encryption, and passwords. It should also outline how to respond if an attack occurs and how to protect systems from insider threats. You can also train employees on how to use technology safely, and policies that restrict access to sensitive data. 4. Track Security Threats Regularly: To ensure that your business is safe from technology threats, you need to track security threats regularly. Continuously tracking security threats and vulnerabilities can help mitigate technology risks in business. Threat intelligence tools can flag potential threats as they occur, providing real-time alerts so that you can take appropriate action. You can also use cybersecurity monitoring services to track events and identify potential vulnerabilities. By identifying and addressing early vulnerabilities, you can prevent more serious damage from occurring. 5. Employ a devoted team for risk management: Businesses need to employ a team of dedicated risk management professionals to mitigate technology risks. This team should have the knowledge and expertise to identify potential risks, assess the probability and severity of those risks, and develop mitigation plans. They should also be able to communicate with other departments within the company about risks, keep track of changes to software and hardware by the software development company, and collaborate with IT staff when necessary. 6. Protected Endpoints: Technology risks can be mitigated by implementing a policy of protected endpoints. This means that all devices and data paths crossing your company's firewall should be protected with strong authentication and encryption measures. This will help to ensure that data is not stolen or hacked, and that confidential information does not fall into the wrong hands. In addition, strict logging and auditing procedures should be in place to track any suspicious activity. 7. Make a strategy for recovery: To mitigate technology risks, it is important to create a strategy for recovery. This will allow you to react quickly if something goes wrong and minimize the impact of the mistake. Some ways to make a strategy for recovery include setting up detailed incident logs, creating procedures and policies, and training employees on how to use the technology. By doing this, you can reduce the chances of a technology failure impacting your business adversely. Going ahead Technology risks are a major concern for businesses today. With so many different platforms and applications available, it can be hard to keep track of which ones pose the greatest risk to your company's data and security. Luckily by opting for the services of DICEUS, you can mitigate these risks and protect your business from potential cyberattacks. By using these services, you can ensure that your data is safe and secure while still allowing you to use the latest technology options. Additionals: Big data software development servicesEcommerce Software Development TrendsIndustrial Automation Software DevelopmentThe Benefits Of Custom Software Development

How VPN works on Windows and how you can benefit from it

Windows is one of the most widely used operating systems in the world. It is estimated that there are more than a billion Windows users worldwide. This extensive usage means that the amount of data available on Windows systems is enormous making them a target for hacks and other kinds of cyberattacks. A recent article published by Forbes reveals that unsigned firmware in laptop cameras, network interface cards, Wi-Fi adapters, and USB hubs puts millions of Windows users at risk of data theft and ransomware attacks. These threats and vulnerabilities make the use of a VPN for Windows imperative. Here’s how a VPN for Windows works and how people can benefit from it: How a VPN for Windows works A VPN for Windows 10 works by plugging the source of all hacks. The user's IP address, while they are connected to the internet, is what leads cybercriminals to their position and allows them to initiate attacks. VPNs masks this IP address to minimize the ability of any cyber attacker to track and infect the system. The service will effectively eliminate any chances of malware or other bugs being able to reach the system software or hardware. Did you know that Windows 10, the latest version of the operating system comes with its VPN client too? Windows acknowledges the prevalent threat from cybercrime and provides users with the option to enable data security from within the system. This VPN client can serve as a great complimentary service to a comprehensive VPN but it limits functionality because you can only connect to specific servers and this restricts internet access to a great extent. The benefits of a VPN for Windows There are several benefits of a VPN and these go beyond just allowing internet freedom without any restrictions. The main features that a VPN offers revolve around providing elaborate cybersecurity. Cybercriminals and their tactics are constantly evolving and this trend is expected to continue for several years. Here are some of the advantages that a VPN brings when it comes to providing protection against a variety of threats. Comprehensive cybersecurity VPNs offer a wide range of options to protect Windows systems against malicious elements online. These include secure servers spread across the globe and state-of-the-art AES encryption services which makes it hard for hackers to steal data emerging from the system. Most leading VPNs have over the top features like public Wi-Fi security, secure DNS, dedicated IPs, internet kill switches, DDoS protection and a lot more besides. All these features are effective in protecting a Windows system against cybercrime threats. Advanced encryption protocols Encryption is a vital pillar of cybersecurity and the more elaborate it is the better. Highly rated VPNs make sure that they provide additional encryption protocols for users to support themselves and the protection of their online presence effectively. These advanced protocols can be added on top of the standard features so that the overall strength of encryption can be increased. Some security steps to help you protect your data online It is important to note that a VPN alone can’t provide complete cybersecurity. The biggest loophole at times in the protective guard is the user themselves. There are tools and measures that are imperative to be taken in order to ensure that the threat is minimized to a level where it becomes insignificant. Here are some of the most effective tips in this regard: Use antivirus A VPN is good at detecting threats that may be incoming but users need something that can deal with elements that have already made their way into the system. This is where a good antivirus comes into play. It screens the device on a regular basis to make sure that no harmful malware is hiding inside the device because viruses have the ability to sit in a device for a long period of time and the user only gets to know about them after it’s too late. Update all software regularly Software that is out of date is much more vulnerable to cyberattacks because the development team has stopped working on protecting it. This means that if your software is not updated you are a greater risk of hacks and other attacks as compared to when your applications are up to date. Install a secure browser like Tor Tor is one of the browsers that hide user IP addresses as default. The IP originally is public but when you use a browser like Tor, it is masked, to begin with. Tor is not a complete of an alternative of a VPN though because the latter provides a lot of extraordinary features whereas the browser is just a basic service that is not adequate on its own. Always keep strong passwords Many of us shy away from strong passwords because they are hard to remember especially since there are so many of them. This is one of the biggest mistakes to make. There are several secure password managers out there which can hold all passwords, auto-fill them when necessary and take the burden of remembering them off your shoulders. Stay vigilant Vigilance is one of the most crucial factors because scams like phishing, man-in-the-middle or other similar ones have nothing to do with VPN. Protecting from these all comes down to being aware and careful of the existence of these threats. Conclusion While a VPN has become a necessary tool to have these days, it is more important to have knowledge about the threats and being vigilant to protect against them. Recommend Post: 8 VPN Facts – You Should Know About Top 7 Torrent Applications with VPN Support Five Tips to Make Sure Your Security Software Is Actually Secure

5 Ways Camera Monitoring System Will Enhance Vehicle Safety

Although many people know that camera monitoring systems installed in vehicles are to improve visibility when driving, this also comes as a perfect way to enhance safety and prevent accidents. There are many cases where a driver cannot discern what is at the back of your vehicle and at that point if you lack a reversing camera to monitor your movement you could end up in a ditch or even hurt others. 5 Ways Camera Monitoring System Will Enhance Vehicle Safety If you are looking for the best solution to prevent all these issues, you might want to consider installing camera monitoring systems, which come with numerous safety benefits as shown below. 1. Awareness of hazards : With a truck reversing camera, you can see what is behind the vehicle including pedestrians who are passing. This view helps you to prevent hitting them without your knowledge, which is something that happens with many drivers. A camera gives you a wide field of view that is good to show you all the things that lay behind that could be hit and lead to an accident. 2. Eliminate the blind zone : One of the biggest challenges to vehicle safety especially where reversing is involved is blind zone. This is where you are not able to tell what is behind the vehicle and the dangers that are likely to occur that will cause an accident. With a monitoring system, you get a wide view of the area behind the vehicle and this ensures you are able to see areas that you cannot see when you are not using the camera. It gives you the benefit of being able to see everything around you so you can make the correct judgment when driving to avoid getting into situations that could lead to an accident. 3. Park safely : Parking can sometimes be hectic if you don’t have a monitoring system to assist you to see what is behind you as well as give you a guideline of the parking slot. That is why a vehicle monitoring system will help to eliminate all possible errors you could make because you cannot see what is behind well. 4. Ensure the safety of kids and pets : Small children and pets sit low on the ground and can be unnoticed while in your car. In some cases, they will be at the parking lot or the driveway and if you don’t have a way to monitor the path you might put their safety at risk as you are not able to see what is behind clearly. With a rearview monitoring camera, you can see everything and you get a wider view that will save the lives of your kids and pets. 5. Prevent damage to vehicle : It’s easy to damage your vehicle if you are reversing and there is no way to monitor the environment behind you. A monitoring camera will help you to seamlessly maneuver the process and prevent hitting things that are not easily visible when you rely on your side mirrors. It is good practice to install a camera monitoring system in your car as it enhances safety and prevents damage. It will help you reverse correctly and you can also save the lives of your kids and pets who as they are likely to be playing in the parking lot or the driveway. Read More : Along For The Ride: Passenger Rights In-Vehicle Accidents Important Things To Transport During A Relocation Why Times Are Tough For Truckers And Why It Concerns You

How to Manage Your Marketing Data