How to Manage Your Marketing Data

15 April 2022

As a marketer, you deal with numerous data from all avenues ranging from social media and website visits to fill-out forms.

With businesses leveraging data for business growth and a competitive edge, all the data you collect is an asset that can propel your business to greater heights.

To get the best out of your marketing data, you need to take proper data management measures to ensure the information you collect serves its purpose and does not fall into the wrong hands or get lost.

You should also comply with current data regulations to avoid fines and penalties.

Here Are Tips To Help You Manage Your Marketing Data:

1. Implement Data Security Measures

Your marketing data should always be secure and up to date to meet existing data and privacy laws and regulations.

To protect your marketing data from cyber-attacks, loss, unauthorized access, or natural disasters, create and implement robust security measures in compliance with the law.

You can maintain data security by restricting access to a few authorized individuals and encrypting data to make it unreadable if it falls into the wrong hands.

Also, conduct regular audits and penetration testing and fix any loopholes that may jeopardize the safety of your marketing data.

Besides safeguarding your data, ensure you back it up to avoid losing it permanently in case of a data breach or disaster.

2. Integrate Your Data

Marketing data can come from various sources, and every database may have different characteristics, making it difficult to unify them. Regardless, it is advisable to have one source of clean and reliable data.

Utilize data integration platforms like Operations Hub to make the process easier. On the same note, avoid data silos and storing different forms of data in different systems as it prevents optimal performance of your marketing or sales team.

Integrated data gives you a uniform overview of valuable information, thus promoting efficiency and optimal data utilization.

3. Data Quality over Quantity

It is better to have quality data that aligns with your marketing goals than lots of useless or irrelevant data that does nothing than clog your marketing data storage. With this in mind, promote data quality by only collecting and retaining the data you need.

Also, ensure that the data you enter manually is free of errors, as any slight mistake can result in lost opportunities and inefficiencies.

To improve the quality of your data, provide a specific format for entering data during collection. Also, incorporate data validation to control into online forms to check the validity of the information.

Lastly, train your employees to appreciate the importance of quality data. Doing so creates awareness and maintains high data quality standards.

4. Avoid Data Duplication

Data duplication can jeopardize the accuracy of your marketing data. You can avoid data duplication by cross-referencing different systems or data units to find those with similar characteristics.

Once you identify duplicate or redundant data, delete it as part of your data cleaning routine to avoid inaccurate statistics and poor analytical outcomes.

For example, returning customers can leave records like contacts or addresses twice when they come back for second purchases.

As such, you should have an audit system that can automatically identify and remove the duplicated data to save you the trouble. Consider auditing your data continuously to keep it clean and accurate.

Marketing data can provide insights into customer needs and help you create valuable connections with your present and potential clients.

It can also help you improve your products and services, explore growth opportunities and identify working marketing strategies, and those you should improve all abandon altogether.

The above tips can help you manage your marketing data better, stay compliant and maintain data integrity and safety.

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Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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What’s the Difference Between a Public Cloud and a Private Cloud?

Data storage is an integral part of most businesses, especially since, nowadays, most companies have an online presence to maintain. That online presence often necessitates the storage, access, and protection of data. If you're considering global cloud services, we'll help you understand the difference between a public and private cloud to discern which is better for your needs. What Are Cloud Services? Before diving into the distinction between private and public cloud services, it's essential to understand what it means for data to be stored 'in the cloud' in the first place. Simply put, data in the cloud is stored on the internet, hosted on a server rather than on your computer's hard drive, and remotely accessible to authorized users. As you might imagine, storing data online is an attractive prospect to businesses that either have vast swathes of data to protect or have services that need online functionality to run correctly. Public and private cloud services can allow companies to access crucial applications for their business and the personal data stored on internet servers. What Is a Private Cloud? A private cloud, sometimes called a data center, allows a company complete autonomy over its infrastructure. At the risk of sounding obvious, these clouds are private because they are built and maintained for a single organization. Sometimes, this infrastructure technology can be proprietary, although it's common for businesses to hire a third-party IT company to build their private cloud infrastructure. Typically, businesses hosting private servers have the infrastructure stored on the premises or somewhere close by so that they can integrate them with the applications or data storage software the company uses.Some of the significant advantages of private servers include the following: Immediate access to the hardware Autonomy and privacy of data Control of infrastructure Companies that choose private clouds usually need to invest heavily upfront; data centers are costly, and getting all of the infrastructure in place is often a significant financial investment. Of course, private clouds are well worth the investment for many business owners who value their privacy and autonomy. These servers do not have to share resources with other users. It's important to avoid the conflation of 'resources' with 'data.' Public servers do not allow multiple organizations to access each other's data. 'Resources' in this context refers to the computational aspects of the public cloud and its services. Private cloud owners shoulder the responsibility of both physical and cybersecurity, as well as the upkeep and eventual upgrade of the firmware and software. Those responsibilities may include: Infrastructure management Hardware maintenance Scaling Physical and cybersecurity Compliance Businesses may choose to shoulder these burdens when their data is too sensitive to entrust to a public cloud, exceeding their risk tolerance. Companies with government or high-security contracts may be bound by regulatory compliance, demanding the need for total ownership and control of the private cloud infrastructure. In these circumstances, it may be impossible for a company to marry the internal resources for security with the security standard of a public cloud that is out of their control. Specific proprietary applications or those that contain sensitive data, for example, are often best housed on private clouds. Of course, the level of security depends on the robustness of the security measures, which are the organization's main prerogative. What Is a Public Cloud? The key difference between a private and public cloud is one of utility. Public clouds appeal to many businesses because they operate based on usage. In other words, the more cloud service you use, the higher the cost of the services. The benefits of a utility-oriented system are twofold. First, a public cloud offers utility by use, allowing businesses to use the service as they need and only pay when using it. Second, a company can scale its usage with growth, relying on a more prominent 'portion' of the public cloud service rather than needing to upgrade infrastructure. To simplify, here are some of the key benefits of public clouds: Alleviates responsibility of infrastructure management Makes use of IT resources for problem-solving Scales cost based on usage Lower cost of use Because the infrastructure of a public cloud is for housing multiple tenants, businesses will generally pay a lot less for subscribing to a public cloud service than they would for the construction, maintenance, and upgrading of a private cloud. As much as we've talked about security regarding private clouds, public clouds, too, boast a wide range of security features. After all, it's in the best interest of the third party running the public cloud service to tout themselves as being reliable and trustworthy. To that effect, public clouds are often extremely reliable, with many safeguards against failure, loss of data, and malware. Public clouds do, however, come with a minor level of risk when it comes to data leakage, which is why businesses that handle sensitive data or have proprietary technology to protect may opt for a private server instead. Which Cloud Service Is Better? There's no right or wrong answer when choosing the best cloud service for your business, but it's fair to acknowledge that both private and public clouds tend to attract different types of business. Public clouds, for example, are ideal for businesses that are starting to scale up or have uncertain computational or storage needs. In this case, having a third-party cloud service provider manage the firmware with the option for unlimited scalability is highly attractive. On the other hand, businesses that handle sensitive information or have a very low-risk tolerance may choose to invest in a private cloud. Generally, these companies are more established and have a better idea of the computational resources their business needs. The Bottom Line There are several important distinctions between a public cloud and a private cloud. Public clouds offer scalability and flexibility, while private cloud services provide control and security. Both are valuable for businesses and are worth careful consideration as you take your next steps toward business growth. Additional: What Is Zero Trust In Cybersecurity Context? Top 6 Cybersecurity Trends Everyone should Know WHY ARE MORE THAN HALF OF SOCIAL SECURITY DISABILITY CLAIMS DENIED?

Staying Safe in the Office: 8 Workplace Safety Tips Everyone Should Know

Workplace accidents don't only happen on construction sites and in warehouses. The office environment poses risks to health and safety, too. Although most office hazards don't result in death, they do cause injury and sickness. In this article, we take help from one of America’s leading work injury lawyers, Salvi, Schostok & Pritchard. We ask them to list down some constructive steps which can help businesses not be at the receiving end of workplace injury lawsuits. If you are a business organization that is concerned about your workplace safety requirements, please read on to get a fair idea of the topic. Are you safe in your workplace? Do you know which hazards to look out for? It's your employer's responsibility to make the workplace safe, and yours to maintain it. It's important to know how to protect yourself from potential hazards. Keep reading for the eight most important workplace safety tips. 1. Ergonomic Desk Setups: The most common office injury is muscle strain from a poor desk setup. When the body stays in uncomfortable positions too long, it causes strain. Muscle strain can create short and long-term pain. You can prevent this situation by making sure your desk is set up ergonomically. First, make sure the height of your computer monitor is at eye level. Your chair should allow you to sit with a straight posture, your elbows at desk height. When you type on the keyboard, your forearms should sit gently on the desk. They shouldn't be straining to reach the keyboard. Second, make sure your office chair is on wheels. Reaching for objects and twisting to grab them cause back strain. Use the wheels to move closer to whatever you're grabbing. If you use the phone a lot at work, invest in a headset. This prevents neck pain from leaning into the phone. Your employer should supply any ergonomic materials. 2. Make Emergency Exits Clear and Known: It's crucial that everyone in the office know where the emergency exits are. In the case of a fire, you can't take the elevator. You must be able to take the stairs. Not only does mean you need proper signage, but you need clear pathways. Many offices are guilty of having filing boxes sit in the hallway for weeks. Someone will put them away eventually, right? If these boxes get left in front of an emergency exit, they could prevent a speedy exit. This is only one of the reasons to have a clean and clutter-free office. 3. Prevent Slips and Falls: Boxes left on the ground are also serious tripping hazards. You might turn a corner expecting it to be clear, only to knock your shin on a stack of boxes. If you don't trip and fall this time, someone else will. Make it a rule to always keep pathways clear of clutter. If someone takes a box from its storage spot, they must put it back. Slips are another common office safety concern. The breakroom is where people fill their water bottles and prepare lunch. Spilt liquids are hazards for slipping and falling. Your office needs to have "wet floor" signs so employees can signify a spill right away. Until the janitor gets there, people will know to use caution near the spill. 4. Proper Storage: Improper storage of boxes can cause muscle strains and injuries. The basic rule is to keep heavier items on the bottom shelf, lighter on the higher ones. If a box were to fall from the top shelf, you don't want it to be the heavy one. Every bookshelf should have a step ladder near it. Reaching upwards to lift a box is dangerous for your back muscles. Instead, use the handy ladder to bring down whatever you need. When it comes to filing cabinets, it's crucial all the drawers aren't opened at the same time. This can cause the cabinet to fall over and land on you. Open one drawer at a time and make sure it's closed when you're done. 5. Inspect Electrical Cords: Fire hazards exist in office workplaces, too. Since so much of the office equipment relies on electricity, there are tons of cords and wires. Cords and wires that have tears or rips are risks for starting a fire. Some offices use extension cords as a regular office tool. These, too, are serious fire hazards. Check the state of your office’s cords regularly. Don’t get used to using extension cords. Instead, have an electrician from Barwon Heads to re-position the outlets. 6. Use Hazardous Tools Correctly: Even the office has hazardous tools that need instruction. All employees should get training on the various office tools and equipment. For example, large paper cutters are common for workplaces that work with paper. Without proper training, these tools can cut off a finger or seriously slice you. Any automatic office equipment requires caution. Keep your hair, jewelry, and sleeves away from any openings. 7. Be Aware of Surroundings: Many workplace incidents occur when the employee isn't aware of their surroundings. You may walk around reading text on your phone or looking at the ground. While you'll see clutter on the ground, you won't see hazards at eye level. When people don't close the top drawer of a filing unit, someone could walk into it. If you bump into a ladder, the person using it could fall. It's everyone's responsibility to be aware of their surroundings. Encourage all employees to slow down; it's better to be safe than fast. 8. Choose a Health and Safety Officer: Staying on top of all the different health and safety aspects is tedious. You may not have time to check cords, signs, and declutter every day. As a solution, elect one employee to be a health and safety hazard. Give them the task of doing a weekly or bi-weekly check of the office. They can have a report to fill out. Any hazards that need fixing can be on the report. Bonus pay could be the incentive for an employee to take this role. Even the employees who aren't appointed officers should take safety training. Click here to find out why safety skills are important in the office. Want More Workplace Safety Tips? The safety of all employees depends on health and safety procedures. If you keep the workplace clean, organized, and up to date, there will be fewer risks of incidents. Use the workplace safety tips above to make your office a safer place to work. There are tons of other ways to improve your workplace. Stay up to date on business news and trends to improve your office. Happy employees do productive work which thus boosts sales. Read Also: How To Improve Workplace Security The Top Reasons Why Your Business Needs A Security Guard

Access Control Systems And Fire Protection For Protecting Your London Company

You should have a checklist of safety precautions for your office space and employees, including an escape plan, emergency contact information, and floor plans. Employees should practice their exit routes and regularly hold meetings on safety as this is the most important thing every employer should worry about. You should have an alarm system installed, and you should have a safety plan in place. You should also maintain a clean office space as any extra items left around are as good as kindling. Safety is essential for all companies, and the above tips will help keep your office safe. Workplace Safety Checklist Working with a workplace safety checklist is essential to ensure that all aspects of your business are protected in the event of a fire. These checklists cover everything from evacuation routes to emergency response procedures. These are the first steps to preventing a devastating fire and should be practiced at regular intervals. Practicing your workplace fire plan will reduce the risk of injuries and fatalities. Below are some of the most important steps to take to protect your business. First, identify any potential hazards. You can either develop a standard checklist or customize it to address the specific hazards your company faces. Whatever checklist you create, make sure it covers the same basic safety needs. Your employees need to know what chemicals they should avoid and what training they need. The checklist should also address mechanical safeguards and report unsafe conditions immediately. Finally, remember that the responsibility for workplace safety falls on the shoulders of supervisors and managers. In addition to implementing a prevention program, you need to make sure that your employees know how to identify and avoid hazards. Note: Fire safety requires that employees understand that it needs three things to burn: heat, flammable objects, and oxygen. Employees must also be trained in the proper use of alarms and suppression systems, report fires, and use extinguishers. It is important to have a safety plan in place so that you don't have to deal with the aftermath of a fire. Properly Installed Alarms Having a properly installed alarm system for your company is essential for protecting your assets and employees. The first step in this process is to ensure that your alarms are being monitored. It is imperative that all employees are aware of safety procedures, and a properly monitored alarm can save lives during a fire. Damaged or faulty electrical cords, outlets, and recycling materials can all contribute to the occurrence of a fire. Also, make sure that all exits are clearly marked, and that employees have unobstructed access to safety equipment. Safety training and provisions for disabled employees are also important. Once the alarm is activated, a professionally installed alarm will notify the local firehouse. This will allow first responders to get to your business sooner, minimizing the damage. In addition, a professionally installed alarm system will allow you to focus on running your company and evaluating the damage, while a firehouse responds. Using them with access control systems can be faster, safer, and more efficient if your alarm system is installed and maintained properly. The process of installing an alarm is critical to its function. Always hire a professional for installation, as this process is crucial to the functioning of the system. Note: Make sure that the alarm installation team is knowledgeable, experienced, and licensed. A reputable alarm company will send a representative to inspect your business and discuss your needs, as well as your budget. A properly installed alarm system will also provide reliable security for you and your entire company. Preparation The best way to prevent workplace fires is to take the proper precautions. While fires are generally unexpected and unplanned, most can be prevented with a few extra steps. A comprehensive safety plan outlines the steps that employees must take in the event of a fire, including how to sound an alarm, notify the firehouse, and evacuate the building's occupants. In addition, all employees and managers should be aware of these procedures. It is never a good time to forget about them! Proper preparation for safety begins with identifying the sources of fire in the workplace by clicking here. Keep flammable materials away from heat-generating equipment, cigarette butts, and running appliances. Note: Keeping work areas clean and uncluttered is key to preventing the spread of fire. Additionally, training an employee to inspect fire sprinkler gauges and control valves is critical. Make sure employees understand how to operate and maintain safety systems and how to deal with unexpected emergencies. Evacuation Plan Your company should have an evacuation plan for fire protection. A plan like the ones found here: www.ready.gov/home-fire-escape-plan, should outline the steps that your employees should take during an emergency, including a chain of command and a communications plan. The plan should include practice times so everyone can familiarize themselves with the plan. A practice drill will also allow your employees to see how it will work. If your company is large, there are likely different requirements depending on where you do business. When practicing the evacuation plan, employees should familiarize themselves with the steps to take, including the location of fire extinguishers, emergency exits, and any other information that is helpful in an emergency. Employees should also know to follow the instructions of the fire warden to stay safe. It is also important to remember not to use elevators if the fire is in a building. Also, do not leave anything inside an elevator shaft. Even though they may be convenient, they can become blocked by smoke or fire. A good fire evacuation plan should include all employees, contractors, temporary workers, and customers. Note: While it may not be appropriate to include remote workers, they need to be informed about what is going on. It is essential to create a plan for fire protection in your company that covers all scenarios. This way, all employees can remain safe and productive in an emergency. If you don't have a fire evacuation plan, you could get in trouble with the authorities. Additionals: Why Use Safety Valves? Introduction to Safety Valves Strategies For Preventing Workplace Injuries Proactively How To React When An Employee Sustains Workplace Injury What To Do About Discrimination In The Workplace: First Steps To Take

How to Manage Your Marketing Data