How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

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Top things to know before entering a medical career

Have you always dreamt of a career in medicine? If so, then you will not be alone. Many people have the urge to work in this sector that really makes a difference and helps people in a tangible way. With around 17,000 students graduating from medical school each year, the medical profession is enduringly popular still. Though you may feel like this, it is key to really understand what this kind of career involves before embarking on it. By getting a thorough picture of what you need to know when entering the medical profession, you will be much better prepared to enjoy it. What do you need to know? The first thing to point out is that there are many disciplines within the medical sector when you have passed your basic training. These will have different challenges and various working practices to get used to when you move on to specialize in a certain field. However, below are the most common things to know about working in medicine as a whole: Lifelong learning is key – to really excel and provide the best medical care that you can, you will need to keep learning throughout your career. Continuous medical education is very important in a medical career, so you need to be able to handle taking exams as you go along to get re-certified or pick up valuable new skills to progress. From cardiology CME to dermatology CEM among others, this is one area to know about in advance. It will be emotional – you must be prepared to be in situations that are highly emotional and may leave you feeling drained or very sad. To enter into medicine means that you care about people, but this is what can also leave you exposed. Be ready to deal with this side of the job and not let it affect you too much. Teamwork is king – being a medical professional anywhere means being part of a larger team. You must be ready to fit into the team and do all that you can to help it function. After all, there will be lives at stake, so everyone must work together effectively when treating patients. Prepare to work hard – even if you have done very well at university and found it quite easy, the medical school will be a whole different ball game. Be prepared to find it difficult, challenging and at times frustrating. If this happens, then it is key to not give up and work through it to succeed. Medical careers are rewarding While there is no doubt that they can be challenging to get into, there is also the little argument as to how rewarding a medical career is. You will be wanting to work in medicine to protect people and make them better when ill. A medical role will help you do just that and really give you that sense of satisfaction that is hard to get anywhere else. Just make sure that you know what is in store and you will be ready to meet it head-on. Read Also : Top 6 U.S. Universities That Offer Health Science Course The Disturbing Trend Of Multiple Chronic Medical Conditions Ten Interview Tips That Might Surprise You: The Medical Edition Information Technology And Business Success: The Things That Connect Them How To Boost Traffic To Your Small Business

How To Become An Artificial Intelligence Architect?: Everything You Need To Know

Globally, artificial intelligence (AI) is gaining popularity quickly. And many leaders and experts think it has the potential to change the world economy completely. Professional services network PwC predicts that artificial intelligence (AI) will contribute $15.7 trillion by 2030. While businesses are already adopting it quickly, inadequate planning and architecture can be a major roadblock. Indeed, according to research from technology research firm Gartner, in 2023, half of IT leaders will be unable to move AI initiatives into production. Here's where Artificial Intelligence architects can help. This crucial function may be essential to promoting the general adoption of AI and its effective use. Want to know more about it and how to become one? I have you covered! Keep reading this blog till the end to learn more… Who is an Artificial Intelligence Architect? AI architects create AI systems to handle a variety of issues. To ensure that their solutions function properly, they bridge the gap between data scientists, engineers, and developers. For this purpose, they use their extensive knowledge of AI algorithms and frameworks. AI architects oversee the development of an organization's AI architecture. Additionally, they create and implement AI architecture strategies using a variety of frameworks and deployment methods. Data scientists, machine learning operations, business leadership, and stakeholders collaborate closely with AI architects. As an AI architect, you will play a key role in assisting companies in advancing the integration of AI into their current systems. You will be responsible for preparing those systems for new applications and programs, enabling them to stay abreast of developing trends. These AI architects create and implement systems, procedures, and artificial networks that enable software, data, and computer capabilities for personal and commercial purposes. An AI architect can create automated programs and artificial networks that organizations and consumers can utilize for various purposes. They can do so by using machine learning, natural language processing, data administration, and AI integration. In simple words, an AI architect is an expert who contributes to much of this job, from safeguarding government data files to creating automated software services. What is the Job of an AI Architect? AI architects use machine learning (ML) and artificial intelligence (AI) to create answers to problems. To improve computer and software functionality, they collaborate with software developers, IT teams, and ML engineers to pinpoint problems in networks, technical systems, and data modules. Some of the main responsibilities of these professionals' jobs include: Researching and creating APIs for machine learning models so they may be used in various applications. Creating AI models that promote enhanced performance and efficiency for sales, marketing, and business information operations while aligning with organizational goals. Constructing infrastructure for data input and transformation technologies that departments or teams may incorporate into organizational processes. Organizing and creating technological and organizational operations with automated solutions. Supervising the creation of AI infrastructure for consumer goods and systems. Investigating and incorporating deep learning and machine learning architecture to develop security apps that safeguard sensitive information. Working together with software engineers, machine learning engineers, and data scientists to design workable solutions using ML and AI models. How to Become an Artificial Intelligence Architect? Now that you know what an Artificial Intelligence architect it is, it is time to learn how to be one. Let me help you out with that: 1. Get The Required Educational Background AI architects typically have a solid computer science background or a closely related discipline. A bachelor's degree is frequently considered a minimal qualification since working in data science and programming demands a deep understanding of these subjects. Certain AI architects may pursue a master's degree in data science or artificial intelligence to advance their education and employment opportunities. 2. Learn Programming Languages The ability to work with programming languages such as Python and Java is a must for AI architects to comprehend and apply the fundamental algorithms of AI. AI architects frequently use these languages in machine learning algorithms and AI development. Several top-notch courses and certifications are available to assist you in learning the essentials and provide you with a qualification that will make you more marketable to companies. 3. Dive Into Data Science And Machine Learning Artificial intelligence relies heavily on data science and machine learning. Without explicit programming or direction, computers may learn and grow. This is all due to machine learning. Additionally, data science insights help artificial intelligence (AI) make better decisions and perform better. AI architects need to be knowledgeable in data architectures, big data, and data analysis in order to integrate this information effectively. To improve your comprehension in any of these areas, think about taking a specialist course or working toward a certification that will verify your mastery of these ideas. 4. Master AI Frameworks And Tools Learning the frameworks PyTorch and TensorFlow is essential if you want to work as an AI architect. PyTorch is helpful for creating deep learning models and accelerating production development following research and experimentation, much like TensorFlow. Additionally, you want to be aware of AI tools that support cloud computing and AI solution scaling, such as Microsoft Azure and Amazon Web Services (AWS). Software for improved visualization and pipeline conversion, like as Tableau and Sisense, is also beneficial. If you wish to get more experience before joining the workforce, several of these tools are covered in online courses and certification programs. 5. Gain Real-World Experience Practical experience is invaluable; although though courses, books, and online how-to guides are beneficial, they cannot replace it. You'll benefit from taking internships, entry-level jobs, or freelancing work as an AI engineer or data analyst to get ready for your career path in AI architecture. You will develop a solid portfolio as you work on various AI projects, which you may provide to prospective employers as evidence of your abilities. Another great approach to develop your abilities and increase your knowledge is to collaborate with other AI experts on projects. 6. Develop Soft Skills To become an AI architect, soft skills like problem-solving and communication are just as crucial as any technical expertise. Gaining more proficiency in these areas can help you communicate your work to audiences who are not tech-savvy as well as those who are, and engage with other stakeholders more effectively. You gain from having soft skills when managing projects and updating stakeholders on the state of ongoing initiatives. Finding the most crucial qualities you want to improve is the first step in developing your soft skills. Since you can't work on everything at once, decide what matters most and what your ultimate objective is. From there, you may ask friends and coworkers for input, look for online resources and courses that are pertinent to the talent you're building, and search for practical chances (like a new leadership role) to hone those skills in a real-world context. 7. Obtain Certifications There are several professional certification choices available to AI architects. Some employers may require certain qualifications for specialized tasks, even though many of the available certifications are optional. Credentials in cloud architecture, data management, AI engineering, programming, and information security are a few certifications to obtain. You might also work toward certifications that will help you grow in your career, depending on your area of expertise. For example, certifications for particular systems and applications, such as those in project management, agile development, or scrum development, attest to your technical proficiency and your adaptable leadership and teamwork abilities. 8. Keep Up With Advancements And Networking People in the artificial intelligence industry must keep their abilities up to date because the area is always changing and evolving. You can learn from industry experts and network with other professionals by attending conferences, following relevant social media accounts, and perusing online forums. Is Artificial Intelligence Architect a Good Career Path? For the ten years preceding 2032, the US Bureau of Labor Statistics (BLS) projects robust job growth across the board for computer and information technology occupations. The Bureau of Labor Statistics (BLS) projects a growth of 8% for database architects and a 23% increase for computer and information research scientist positions. The tremendous expansion of AI combined with the BLS's optimism for all IT professions presents a bright picture for everyone working in AI, even though it makes no predictions specifically for AI architects. The profession also has a strong income potential. According to Glassdoor, the average base pay for an AI architect is $142,663. There might be chances for you to receive bonuses and other types of additional income. How Much Money Does an Artificial Intelligence Architect Make? Because of the job's distinct skill set and current strong demand, AI architects typically receive competitive compensation. But as you may expect, industry, experience level, and geography can all affect typical pay. The Bureau of Labor Statistics (BLS) reports that the typical annual salary for database architects is approximately $135,000. If your income is less than $75,000, you probably earn less than the average for your industry. But the wealthiest ten percent may earn more than $197,000 a year. While database architects in business or enterprise management may make less on average, those in computer design or infrastructure tend to make more money. States with employment rates above 1.6 per 1,000 jobs, like Colorado and Virginia, have a higher concentration of database architects. Database architects in California earn the highest salary in the nation, $152,960 per year. Workers in Texas, where the typical yearly wage is $146,970, are just a few thousand dollars behind. Wrapping it Up! In case you wanted to know about Artificial Intelligence Architect and how to become one, I hope that this blog has been of help to you. If you have any other queries, please feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments on the box below. And I will be there to answer them all for you! Learn More About: How To Become A Speech Language Pathologist? Get To Know Here How Artificial Intelligence Is Helping Banking And Financial Institutions? How To Become A Blockchain Developer In 2024? Is It A Good Career Path

Is Consumer Services a Good Career Path?

Each and every occupation has its perks. Consumer services offer a good headstart for people starting their careers in the field. Also, there is a promised and good growth potential in this sector. The service sector of an economy is divided into three different categories. Business services. Public services. And consumer services. Many of us tend to confuse consumer service with customer service ( which is about helping customers before and after purchase). Consumer services are intangible, and they are often produced, served, and consumed at the same time. But, is consumer services a good career path? What are the good sides and the disadvantages of a career in the consumer service platform? If you have similar queries, then this article might be helpful. What Is Consumer Service? Consumer services (again, not to be confused with customer services) focuses on intangible services that derive value from different intangible experiences, outcomes, or processes. Such services have no physical experience. If you want examples, we can name a few familiar consumer services that we are familiar with, Computer software, Consulting, Health care, Accounting, Education, Insurance, Investment banking etc. Some jobs in the consumer service sector might also require you to work in call centers, and they might be based in retail stores. In some cases, you might be required to work from your home. A basic skill needed in the consumer service sector is good communication and problem-solving. Industrial services and consumer services differ from each other. Below is a detail, Consumer Services Examples Some examples of consumer service jobs can be found in different industries. Below are some industries you might want to check out, 1. Retail In the retail industry, businesses create and sell products and services for personal use. If we calculate in the US, there are more than 3.8 million retail businesses. These consumer services in the retail sector employ around 44 million people. As a result, it is one of the biggest private sectors. 2. Healthcare Health care services also come under the consumer service sector. The healthcare sector offers an assured answer to your question – “is consumer services a good career path?” there are different consumer services in this sector that are indispensable. You can find consumer service jobs in these sectors under healthcare services, Rehabilitative Emergency Home care And long-term treatments 3. Education There are plenty of job opportunities in the healthcare service sector. But, the education sector is not devoid of consumer service occupations. You have jobs in universities, colleges, and schools. 4. Hospitality Hospitality is the host of a huge service industry and is comprised of food and beverages, travel and tourism, lodging, and more. All of these feeds are interconnected to each other. There are many job opportunities in hospitality as a consumer service professional. Similar to these sectors, consumer service jobs are available in Information technology, finance, product as services, and professional service sectors. So, Is Consumer Services A Good Career Path In 2024? Consumer services is a good career path in 2024 for those who enjoy interacting with people and solving their needs. Consumer services is a broad sector that includes a wide range of careers focused on delivering consumer services and support, such as customer service, sales, retail, marketing, product development, research and development, and operations. Of course, there are also some challenges and drawbacks to working in consumer services, such as dealing with difficult customers, working under pressure, and facing competition. However, these can be overcome with the right skills and mindset, and by seeking training and support from employers or colleagues. Some of the benefits of pursuing a career in consumer services are: Job security Many consumer services, such as health care and banking services, are essential for people's daily lives, so the demand for these services is likely to continue regardless of economic conditions. Consumer services industries are also constantly evolving and innovating, creating new opportunities for skilled workers. Flexibility Many jobs in consumer services offer flexible work schedules, making it easier to balance work and personal life. Some jobs also allow remote work or digital delivery, which can increase convenience and efficiency. There are also various types of jobs in consumer services, allowing candidates to choose positions that suit their interests and strengths. Growth opportunities There are many career growth and advancement opportunities in the consumer services industry, with many entry-level positions leading to management positions. Consumer services roles also help to develop transferable skills, such as communication, problem-solving, and conflict resolution, which can benefit any profession. Meaningful work Consumer services roles play a crucial role in ensuring customer satisfaction and building brand loyalty, making it a meaningful career choice. Consumer services professionals can also make a positive impact on society by supporting local businesses and communities, reducing waste and clutter, and promoting health and wellness. Jobs Available In The Consumer Service Sector Now, with a clear idea about the consumer service sector, we are ready to explore the job opportunity in the consumer service sector. This type of service has a wide range. The consumer service sector is the largest sector in the world, where jobs range from garbage cleaning to offering brain surgery. In the US alone, this sector has a wide range of jobs lined up, taking up almost 50% of the total available jobs in the US. Different types of jobs are available in education, health, retail, and other different sectors. Teaching students, student counseling, and financing loans for students are intangible services produced and consumed simultaneously. So, is consumer services a good career path? Yes, it is a viable option, given the number of variable job opportunities in different sectors. Salespersons and customer service representatives also come under consumer service. Pros And Cons Of The Consumer Service Sector Here are some pros and cons of the consumer service sector - Pros There are countless opportunities of working in the consumer service sector. Low academic degree requirements make it a great place to start your job. You can build interpersonal skills dealing with different types of clients. Workers have opportunities to earn bonuses and commissions. Cons Sometimes it may not seem consistent. You have to deal with multiple and frequent changes in the business. This could often seem frustrating. The working hour is not regular sometimes. You might have to work on holidays and weekends. Professionals in this industry often face burnout and stress. Frequently Asked Questions (FAQs): Here are some frequently asked questions about the consumer service sector that I have answered below. Q1. What Career Path Is Customer Service? Consumer service is a good career option. If you have good communication and problem-solving skills, you can choose customer service jobs. As a customer service provider, you have to help customers before and after the purchase of a certain product or service. Q2. What Are Examples Of Consumer Services? Consumer services are the type of job where employees offer intangible services. These services are typically produced and consumed simultaneously. Some common examples would be auto repairs, haircuts, healthcare, education, landscaping, or pet sitting. Q3. What Companies Are In The Consumer Services Field? Here are some companies that we can take as examples of consumer service companies,1. Talkdesk2. Kasisto3. Acorns4. Walmart5. Apple6. Amazon7. Innovaccer8. Pfizer9. Thumbtack10. Babylon Health11. N26 Q4. Is Customer Service And Consumer Service The Same? Consumer services and customer services are different. Customer services aim to support customers before and after the purchase of a specific product or service. However, consumer service is about providing intangible services like auto repairing or haircuts. Is Consumer Services A Good Career Path? - Verdict There are some pros and cons. But consumer service industries are great to start your career in. You might start at an entry-level job, and you will rise through the ranks and can eventually make a profitable career out of it. Truthfully, consumer services are a good career option. In this sector, you get to work with new people and multiple people every day. In this article, I have explained several reasons why it is a good career path. Also, the number of jobs in this sector is multiplying every year. Did this article help? Please share y our feedback with us in the comment. You can also leave your queries regarding the same. Read More: Is Capital Goods A Good Career Path? Are Commercial Banks A Good Career Path 10 Tips For A Successful Law Enforcement Career

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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