How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

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How To Write A 2-Week Notice Letter? – Step-by-Step Method

A 2 week notice letter is a resignation notice that you offer your employer to leave your job professionally. Basically, most companies allow their employees to serve a two-week notice period before they leave their jobs. In some cases, it might extend to four weeks. Within this time, you offer your employer to find a suitable replacement. In this article, you will learn about the importance of a 2 week notice letter. Apart from that, you will also learn how to write and submit this letter to your employer. Moreover, this article will guide you on what to include in that letter. Hence, to learn more, read on to the end of the article. What Is A 2 Week Notice Letter? Before you leave your job, you must offer your employer advance notice that you are about to leave. Generally, this notice can be issued for either two weeks or a month. You can also ask for future references once you maintain professionalism and serve the notice period. If you leave your job, you must understand the necessity of offering a resignation letter to your employer. Hence, you must write a courteous and professional letter that leaves a good impression about you. Moreover, once you offer your 2 week notice letter to your employer, you are giving time to your employer to find a suitable replacement. Meanwhile, your employer can also consider training another staff member who will take up your responsibilities. In most cases, this process is a professional courtesy. However, in other cases, you must offer the 2 week notice letter if you want to resign from the position formally. For instance, serving a two-week notice period in many employment terms is a compulsion. This ensures that the resignation process is formal. On the other hand, some employers might allow you to use your vacation days as your notice period. Then, you can leave immediately. Apart from that, if you serve your two-week notice, you get the time to complete your work obligations. This way, you also offer your employer the chance to hire a replacement for your position. Factors To Consider Before You Write A 2 Week Notice Letter The following are the major factors you must consider before you write a 2 week notice letter to your employer: 1. Manage Your Resignation Professionally If you offer immediate resignation, you must include valid reasons like health problems, relocation, etc. In this case, make sure to manage this resignation professionally. This will help you preserve future relations and get job references. Hence, you must understand how to quit a job professionally and gracefully. 2. Review And Seek Guidance Sometimes, you might not have the time to serve your notice period. Hence, in such cases, before you submit your resignation notice, consult with your HR, review your contract, seek guidance, or inform your employer directly. This will help you better understand what you need to do in the given situation. 3. Ensure Professionalism As you type a resignation letter, use professionalism in your language. Also, if you are offering a resignation in person, state your reasons respectfully. Moreover, you must also take steps to address your concerns, express gratitude, and ensure accuracy. Write A 2 Week Notice Letter: Step-by-Step Method The following are the steps you must follow if you want to write a good 2 week notice letter to your employer: 📜Address Ensure the letter contains the date, company name, and your manager’s name. Here, the person you are addressing can change. Generally, in most cases, this will be your supervisor. 📜 Resignation Reasons Try to make your resignation short and compact. However, make sure to mention valid reasons as well. For instance, in the opening lines of your letter, state you are informing your employer that you will resign in two weeks. Moreover, make sure to include and specifically mention when you will work your last with the current organization. 📜 Express Gratitude In the middle portions of your letter, thank your employer for the opportunities. Also, offer a thanks for all the experiences. Here, you also need to add the reason for your departure. Here, consider explaining those reasons in brief. 📜 Mention the Next Steps to Your Employer When you close your letter, inform your employer that you are willing to perform the necessary duties and comply with the organization’s conventions. Also, offer help to assist in the transition process. 📜 End Your Letter Professionally You must conclude your 2 weeks notice letter formally. For instance, you can use words like “Sincerely,” and sign your name accordingly. Apart from that, do not forget to mention your current position and your employee number. What to Do When You Cannot Submit a 2 Week Notice Letter? You might face a situation where you must resign immediately without serving your notice period. Hence, in such situations, you must consider following the process so that it does not cause a lot of inconvenience or conflict. This is because maintaining cordial relationships with your employer is important. This will help you get better references in the future. For example, you might need a reference letter from your employer to rejoin the company. The following are the factors you must consider if you want to leave without submitting a 2 week notice letter: 1. Read Your Work Terms/Contract According to Indeed.com, Many employers include the statutory minimum notice period they expect from resigning employees in their work contracts. In normal circumstances, it is a professional courtesy to inform the employer of your intention to leave one to three months in advance and give them the notice in writing. Hence, you must read your work contract properly. This way, you can find essential information about your notice period. Also, you can find out whether there are some clauses to leave immediately or not. Moreover, read the clauses that talk about working with industry competitors. Furthermore, in some cases, certain employers will require you to wait for some time before you start working with a competitor. Hence, you must know about these in detail. 2. Talk to Your HR Manager Your HR manager knows a lot about the work policies and terms. Hence, the best option is to ask them what you can do if you cannot serve the notice period for your employer. This way, the HR manager will guide you and offer you a way out. Also, clarify to your HR manager that the matter is confidential and that you want to inform your employer yourself. Hence, HR will guide you in such situations with the best options if you want to leave immediately. Related: Utah PEO: Your Partner In HR Excellence 3. Talk To Your Employer One of the ways to approach your employer is to talk directly. Just go to them by requesting a meeting and inform them of your situation. Here, explain your reasons in detail and offer reasons why you need to leave this job immediately. In this case, keep an honest and professional approach. Basically, you must make them understand that your only option is to resign from the job immediately in this circumstance. Also, be willing to complete your pending tasks before you leave. 4. Get Advice from Your New Employer You must also discuss the situation with your new employer by telling them the repercussions of not serving the notice period. For instance, if they want you to join their organization immediately, ask them to write you a letter stating this. Then, you can forward this letter to your current employer. As a result, this will act as a better situation where you can resign from your job without a big issue. Create Your 2 Week Notice Letter Now If you want to create a 2 week notice letter, follow the instructions in the above section. However, if you cannot serve the notice period, make sure to talk to your employer and HR in person. This way, you can resolve the situation faster. Do you have more suggestions about how to write a 2 week notice letter? Please share your ideas and opinions in the comments section below. Read Also: Top 5 Benefits Employees And Employers Get from Workers Compensation In Demand Jobs 2024: 11 Roles That Are Skyrocketing In The Job Market Career Development Plan: What Is It And How To Create One?

Is Property-Casualty Insurers A Good Career Path?

Is property-casualty insurers a good career path? Our world is changing so quickly that the insurance industry is just growing and looking for new methods to shield people from any type of harm. Property-casualty insurance actually can be a wonderful career choice for you if you love working with customers and assisting others. Therefore, if you want to pursue a career as Property-Casualty Insurer, then read this guide till the end. Here, I have explained why this career choice is a good one, along with what the highest-paying jobs are. Why Is Property-Casualty Insurers A Good Career Path? Why is property casualty insurers is a good career path because: 1. Highly Flexible Job You will have a lot of freedom to choose the kind of work you do when you work in this industry. Property-casualty insurance provides a wide range of different options, from underwriting through sales. 2. A Sense Of Entrepreneurship Image Source It's usual for agents to leave their employer after gaining credibility to either being their very own venture of a modest firm as a division of a bigger insurance company or in order to become an independent insurance. 3. Negligible Entry Barriers The barriers to entry are pretty less compared to other industries. This is because you only need to pass a licensing exam, and that's it. As soon as you pass the exam, you can full-fledged become a Property-casualty Insurer. Best Jobs In Property-Casualty Insurance Property-Casualty insurance providers must adapt to changes, which is why there is significant demand and high compensation for these positions. To understand why is property-casualty insurers a good career path, it’s because you can earn lots of money by becoming: 1. Landlord Insurance Agent Agents for landlord insurance assist owners of rental properties. This particular type of insurance mostly covers both property and liability, protecting the landlord from different types of monetary damages. This can vary from the actual home to additional buildings or personal items required to maintain the rental. Agents may earn more money by working in prosperous locations. Additionally, you should be driven to follow up with clients and possess excellent people skills. For individuals who are new to the industry, this might be a wonderful chance as the majority of landlords want to preserve their assets and interests. 2. Homeowners Insurance Agent In the event that something threatens the customers' safety, homeowner's insurance helps safeguard their houses and any assets. Theft and fire may be examples of this. Agents that deal with home insurance, always are knowledgeable about liability insurance and can best safeguard their customers. Homeowners Insurance Agents will earn more money if they work in a prosperous city like New York, California, San Francisco, or Norwalk. In this sort of employment, it is indeed critical to be affable and have strong salesmanship as you will be working with clients the majority of the time. 3. Property And Casualty Insurance Agent An individual who provides insurance for houses, personal belongings, cars, and commercial assets against legal judgement or physical harm is known as a property casualty agent. In an usual customer-facing position, you would speak with potential customers to learn about their insurance requirements. You must posses strong customer service and sales abilities, as well as excellent organization and attention to detail in case you wish to become successful as a Property Casualty agent. This work includes a hefty amount of information pieces gathering and determining fair prices. This implies that you'll spend most of your time working from your home desktop. 4. Insurance Entrepreneur Becoming an insurance entrepreneur is a terrific option for starting a small business. These people run a firm that is often affiliated with a bigger organization and offer insurance to their neighborhood by forming alliances with nearby businesses. Making a living off of your own business is a lot of work, so be sure you're up for the challenge. These might range from employee training to sales, budgeting, and customer service. You must either look after all these duties all by yourself or you can appoint somebody who can. 5. Condo Insurance Agent Selling and promoting insurance products and services to clients is the main duty of condo insurers. Condo insurance specialists are knowledgeable about the industry and can provide clients with the practical advice and direction they need to select the best coverage. It's critical to comprehend all the alternatives you may provide your consumers and to clearly communicate them if you want to be successful in the condo insurance industry. Here, sales abilities are crucial. There are several choices for condo insurance agents, depending on where you reside. This employment is frequently in great demand if you work in a city. How To Start Your Career In Property-Casualty Insurance? To become a property-casualty insurer, you must: 1. First, Pass The State's License Test In order to sell insurance, you must be licensed in the state where you want to work. As with the minimum passing score and the overall pass rate, the licensing procedure differs by state. 2. Passing The Property And Casualty This test can be attempted with 35–40 hours of preparation. Instead of cramming everything into one week, it is advised to study over a few weeks. 3. Use Practice Tests There are many Property and Casualty practice tests accessible. These might assist you in determining how effectively you are learning the material you are studying. 4. Take A Test Preparation Course To earn the Property and Casualty license, it is advised to attend an insurance certification course, even though not all jurisdictions mandate it. Frequently Asked Questions (FAQs): The answers to some questions regarding why is property-casualty insurers a good career path are: Q1. What Are The Biggest Risks Facing Property Casualty Insurers? Ans: The biggest risks that a property-casualty insurer faces are:➊ Increasing competition in this profession.➋ Technological advancements lead to the constant change in the field.➌ Operational costs are increasing every day.➍ The technology used and its infrastructure are outdated to current insurers.➎ Engagements with customers are becoming more complex. Q2. What Is The Largest Property And Casualty Insurance Company In The US? Ans: In the USA, the biggest Property-Casualty Insurance company is State Farm. Financial reports in 2021 indicated that this firm has $71 billion in bonds, along with a 9% market share. Q3. How Property And Casualty Insurers Make Money? Ans: They have the option of making money via investments, underwriting, or both. If you have a closer look at an insurer's assets, the majority of them are financial holdings. They are usually in the form of listed shares, corporate bonds, government bonds, and commercial real estate. So Do You Want To Pursue A Career In Property-Casualty Insurance? Is Property-Casualty Insurers a good career path? Yes. Indeed! A career in property-casualty insurance is a smart choice. The market for property and casualty insurance is expanding. In this vast industry, there are many employment positions that call for a range of skills and abilities. Many people find that working in this setting is the ideal career because it can be both satisfying and lucrative for employees. Read Also: How to Start Your Career as a Financial Advisor? Are Commercial Banks A Good Career Path In 2022? The Top 3 Reasons That You MUST Get Equipment Insurance Before Starting Your Job

Is Consumer Services a Good Career Path?

Each and every occupation has its perks. Consumer services offer a good headstart for people starting their careers in the field. Also, there is a promised and good growth potential in this sector. The service sector of an economy is divided into three different categories. Business services. Public services. And consumer services. Many of us tend to confuse consumer service with customer service ( which is about helping customers before and after purchase). Consumer services are intangible, and they are often produced, served, and consumed at the same time. But, is consumer services a good career path? What are the good sides and the disadvantages of a career in the consumer service platform? If you have similar queries, then this article might be helpful. What Is Consumer Service? Consumer services (again, not to be confused with customer services) focuses on intangible services that derive value from different intangible experiences, outcomes, or processes. Such services have no physical experience. If you want examples, we can name a few familiar consumer services that we are familiar with, Computer software, Consulting, Health care, Accounting, Education, Insurance, Investment banking etc. Some jobs in the consumer service sector might also require you to work in call centers, and they might be based in retail stores. In some cases, you might be required to work from your home. A basic skill needed in the consumer service sector is good communication and problem-solving. Industrial services and consumer services differ from each other. Below is a detail, Consumer Services Examples Some examples of consumer service jobs can be found in different industries. Below are some industries you might want to check out, 1. Retail In the retail industry, businesses create and sell products and services for personal use. If we calculate in the US, there are more than 3.8 million retail businesses. These consumer services in the retail sector employ around 44 million people. As a result, it is one of the biggest private sectors. 2. Healthcare Health care services also come under the consumer service sector. The healthcare sector offers an assured answer to your question – “is consumer services a good career path?” there are different consumer services in this sector that are indispensable. You can find consumer service jobs in these sectors under healthcare services, Rehabilitative Emergency Home care And long-term treatments 3. Education There are plenty of job opportunities in the healthcare service sector. But, the education sector is not devoid of consumer service occupations. You have jobs in universities, colleges, and schools. 4. Hospitality Hospitality is the host of a huge service industry and is comprised of food and beverages, travel and tourism, lodging, and more. All of these feeds are interconnected to each other. There are many job opportunities in hospitality as a consumer service professional. Similar to these sectors, consumer service jobs are available in Information technology, finance, product as services, and professional service sectors. So, Is Consumer Services A Good Career Path In 2024? Consumer services is a good career path in 2024 for those who enjoy interacting with people and solving their needs. Consumer services is a broad sector that includes a wide range of careers focused on delivering consumer services and support, such as customer service, sales, retail, marketing, product development, research and development, and operations. Of course, there are also some challenges and drawbacks to working in consumer services, such as dealing with difficult customers, working under pressure, and facing competition. However, these can be overcome with the right skills and mindset, and by seeking training and support from employers or colleagues. Some of the benefits of pursuing a career in consumer services are: Job security Many consumer services, such as health care and banking services, are essential for people's daily lives, so the demand for these services is likely to continue regardless of economic conditions. Consumer services industries are also constantly evolving and innovating, creating new opportunities for skilled workers. Flexibility Many jobs in consumer services offer flexible work schedules, making it easier to balance work and personal life. Some jobs also allow remote work or digital delivery, which can increase convenience and efficiency. There are also various types of jobs in consumer services, allowing candidates to choose positions that suit their interests and strengths. Growth opportunities There are many career growth and advancement opportunities in the consumer services industry, with many entry-level positions leading to management positions. Consumer services roles also help to develop transferable skills, such as communication, problem-solving, and conflict resolution, which can benefit any profession. Meaningful work Consumer services roles play a crucial role in ensuring customer satisfaction and building brand loyalty, making it a meaningful career choice. Consumer services professionals can also make a positive impact on society by supporting local businesses and communities, reducing waste and clutter, and promoting health and wellness. Jobs Available In The Consumer Service Sector Now, with a clear idea about the consumer service sector, we are ready to explore the job opportunity in the consumer service sector. This type of service has a wide range. The consumer service sector is the largest sector in the world, where jobs range from garbage cleaning to offering brain surgery. In the US alone, this sector has a wide range of jobs lined up, taking up almost 50% of the total available jobs in the US. Different types of jobs are available in education, health, retail, and other different sectors. Teaching students, student counseling, and financing loans for students are intangible services produced and consumed simultaneously. So, is consumer services a good career path? Yes, it is a viable option, given the number of variable job opportunities in different sectors. Salespersons and customer service representatives also come under consumer service. Pros And Cons Of The Consumer Service Sector Here are some pros and cons of the consumer service sector - Pros There are countless opportunities of working in the consumer service sector. Low academic degree requirements make it a great place to start your job. You can build interpersonal skills dealing with different types of clients. Workers have opportunities to earn bonuses and commissions. Cons Sometimes it may not seem consistent. You have to deal with multiple and frequent changes in the business. This could often seem frustrating. The working hour is not regular sometimes. You might have to work on holidays and weekends. Professionals in this industry often face burnout and stress. Frequently Asked Questions (FAQs): Here are some frequently asked questions about the consumer service sector that I have answered below. Q1. What Career Path Is Customer Service? Consumer service is a good career option. If you have good communication and problem-solving skills, you can choose customer service jobs. As a customer service provider, you have to help customers before and after the purchase of a certain product or service. Q2. What Are Examples Of Consumer Services? Consumer services are the type of job where employees offer intangible services. These services are typically produced and consumed simultaneously. Some common examples would be auto repairs, haircuts, healthcare, education, landscaping, or pet sitting. Q3. What Companies Are In The Consumer Services Field? Here are some companies that we can take as examples of consumer service companies,1. Talkdesk2. Kasisto3. Acorns4. Walmart5. Apple6. Amazon7. Innovaccer8. Pfizer9. Thumbtack10. Babylon Health11. N26 Q4. Is Customer Service And Consumer Service The Same? Consumer services and customer services are different. Customer services aim to support customers before and after the purchase of a specific product or service. However, consumer service is about providing intangible services like auto repairing or haircuts. Is Consumer Services A Good Career Path? - Verdict There are some pros and cons. But consumer service industries are great to start your career in. You might start at an entry-level job, and you will rise through the ranks and can eventually make a profitable career out of it. Truthfully, consumer services are a good career option. In this sector, you get to work with new people and multiple people every day. In this article, I have explained several reasons why it is a good career path. Also, the number of jobs in this sector is multiplying every year. Did this article help? Please share y our feedback with us in the comment. You can also leave your queries regarding the same. Read More: Is Capital Goods A Good Career Path? Are Commercial Banks A Good Career Path 10 Tips For A Successful Law Enforcement Career

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How To Write A 2-Week Notice Letter? – Step-by-Step Method

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What is a personal brand?

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How to Write an Effective Resume that Get Noticed?

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

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