How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

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What Is the Chain of Survival?

When it comes to administering first aid to people, it is always best to leave it to professionals. However, there are certain instances when you simply cannot, or should not wait for them to arrive. There are some studies which show just how important it can be to administer first aid to a person until professionals arrive. First aid experts at Advanced Healthcare Education share with us what the chain of survival is and why it is so important, that it is taught in all health courses approved by the American Heart Association. What Is the Chain of Survival? In the simplest terms, the chain of survival is a string of important actions which need to be taken in order to maximize the likelihood of survival of a person who experienced a cardiac arrest or similar problem. If you know what the links in this chain are, you are far more likely to be able to help someone, no matter if you have any medical experience or not. Links of the Chain: The first and perhaps most important step in the process of saving someone’s life is recognizing that there is an emergency and that action needs to be undertaken. If this ever happens to you, you need to call 911 immediately. Even if the situation turns out to be less critical than you originally thought, it is always better to be safe than sorry. If you are at a place which has an automated external defibrillator, have someone bring it to the person in distress. CPR and Chest Compressions: Once the emergency services have been alerted to the situation, the first link of the chain has been completed. However, this is not where your help ends. If you have any BLS training, you can actually administer CPR and chest compressions. Even if you are not skilled in basic life support, the 911 operator can guide you through it and you can greatly improve the chances of a person’s survival until help arrives. You should continue with CPR until professionals arrive. Rapid Defibrillation: If you have an automated external defibrillator (AED) at hand, it is another step you can take in order to help a person in distress. The machine needs to be placed next to the person you are helping. There are clear visual and audio instructions on the device itself which will help you attach the machine to the patient. The machine itself will inform you if the shock is required. If so, make sure nobody is touching the patient and administer the shock. Some of these machines can actually help you administer proper CPR and chest compressions. Basic and Advanced Care: This fourth step in the chain refers to the trained medical professionals who should be able to provide not only the basic medical support you could but also more advanced treatment, such as administering medication. Additionally, medical professionals are trained in advanced respiration procedures which can help provide oxygen to the patient even if they are unconscious and not breathing on their own. However, in order for the medical professionals to respond to an emergency, the first link of the chain is crucial – someone needs to contact emergency services. Advanced Life Support: Finally, advanced life support is largely left to the professionals. If the situation with the patient is that critical, the patient needs to be taken to the hospital where a team of different medical professionals can take care of them. Even though you can help someone without any medical training, you can be much more effective if you have simple BLS training. This course is relatively simple, but it instills some of the crucial points about saving lives, including the chain of survival. Read Also: Seeking A Healthy Career: 10 Tempting Medical Careers To Check Out

Tips To Enhance Your Career In The Field Of Social Work

Everyone struggles sometimes. While some people might be facing issues in their personal life, others might be unhappy with their careers. There comes a time in your career when you get bored with work. Things might seem monotonous, and you might want to switch gears. Changing things is a natural consequence of routine, and many people switch jobs for greener pastures. According to research, an adult shifts jobs approximately 11.7 times between 18 and 48. However, doing so is not child’s play. Some professions are even more complicated to navigate. A career in social work is one of the broadest in the world. Furthermore, it is unhealthy to keep working in a toxic position. And social workers are more vulnerable to burnout and workplace stress. Social work is flexible with an interdisciplinary nature. There are countless career opportunities to help others and improve their lives. What Do Social Workers Do? Generally, social workers help others make a meaningful change in their lives. Therefore, they may work in several positions. There are three subsets of practice for social workers. They may work at the micro-level to focus on the issues of individuals. Or they may focus on the big picture and resolve the problems of communities and social groups. Some social workers help support groups and head task forces. So, they may work in hospitals, schools, or have private practices. Tips To Make The Most Of Your Social Service Career: Now that you have entered social work, let’s move on to other matters. How can you advance your career? Read to find out more about this. 1. Get An Advanced Degree In Social Work: Like all other professions, getting a graduate degree will help you climb the career ladder. With a CSWE online MSW degree, you can become a leader in social health. The best part is that these degrees are available online. So you can manage your course load and study at your own pace. But, do your research before you choose a program. Look through online rankings and think about the pros and cons of each degree. You can also gain experience while studying. Interestingly, some supervisors even offer stipends and scholarships to their employees. 2. Develop Your Skills: Research suggests that employers prefer people with transferable skills. However, social workers struggle to develop these skills. Therefore, it is necessary to hone these skills to advance in your career. Employers are looking for people with excellent communication skills, leadership capabilities, and technical skills. 3. Join A Network: Joining an organization can improve your experience and skill set. These social work organizations connect people to leaders and graduates. Many such organizations host events and seminars for members. Most of them also offer discounts to members. For example, the American Association for Geriatric Psychiatry serves geriatrics patients and provides collaboration opportunities to professionals. 4. Get Experience To Contribute: Experience is necessary for career development. This exposure gives you valuable insight into social work and the responsibilities of a social worker. However, you should get a diverse experience. Doing so will contribute to your career prospects. Try out new things, and gain experience in several positions. 5. Do Some Research: While experience is necessary, research and knowledge are also vital to improve job prospects. Seek out classes in diverse fields and participate in independent studies. You can work with faculty members and researchers to make yourself more employable. 6. Get A Mentor: It is not possible to do everything on your own. Therefore, you should ask experienced professionals to help you grow further. These people bring many years of experience and have inside knowledge about everything. Furthermore, they can also help your prepare for life challenges. 7. Network And Enroll In Professional Development Opportunities: Most institutions organize events to increase knowledge and develop skills. You can enroll in workshops and courses to build your network and connect with others. Networking can improve your job prospects as well. Building relationships with other professionals can help you build enduring relations with others. 8. Take Some Time Out To Reduce Stress: Self-care is vital for the health of social workers. You have to make time for yourself to reduce stress and avoid burnout. Take some time out to connect with friends and family every once in a while. 9. Always Act Professionally: Social workers are witnesses to many embarrassing and humiliating things about their patients. Therefore, it is vital to follow ethical standards at all times. Handle your patient with dignity and the utmost care. But, Why Work In Social Services? If you are thinking of making a career change, then social work is the profession for you. On average, 6.2 million workers make a career change per year. Working in social services can put things in perspective for you. Not only is social work fulfilling, but it is also meaningful. Social work is a growing field, and it is expanding rapidly. According to the Bureau of Labor Statistics, demand for social workers will increase by 16 percent in the next few years. Therefore, there will be 110,000 new jobs until 2031. Furthermore, the pay is not terrible either. According to BLS, the average salary is $67,000 per annum. And your wages might improve with additional certifications. What Is The Next Step? Now is the time to begin planning for your future. Therefore, start looking for employment opportunities. You can also enroll in graduate programs to improve your prospects. With a specialized degree in social work, you can reach the pinnacle of the career level. Utilize these tips to make the most of your social work career. However, never forget why you chose to enter this profession. Read Also: Top 7 Reasons the Medical Field Will Always Be In Demand B.Sc. Agriculture- An emerging career option in India Top Non-Physician Career Opportunities in the Healthcare Sector in 2021

How To Become An Ultrasound Technician? – Steps To Follow

How to become an ultrasound technician? To become an ultrasound technician or medical sonographer, you must at least have an associate degree in sonography. Moreover, you can also pursue a Diploma or Bachelor’s program. Even if you have a degree in any other healthcare field, you can pursue a degree in sonography. In this article, you will learn how to become an ultrasound technician or a medical sonographer. Moreover, this article will explain the role of this position. Apart from that, you will learn the roles, responsibilities, and specializations of an ultrasound technician. Hence, to learn more, read on to the end of the article. What Is the Job of an Ultrasound Technician? An ultrasound technician (medical sonographer) helps doctors and other medical professionals diagnose conditions through medical imaging. Here, the medical sonographer ensures that the diagnosis is precise, non-invasive, and pain-free. For example, an ultrasound technician can help expectant parents see the first images of a child. Generally, these healthcare workers work in teams. Their job includes detecting health conditions like clogged arteries, enlarged spleens, etc., that are potentially life-threatening. Basically, the ultrasound tech performs sonography by examining different processes of the human body. Apart from that, they check organ functions with the help of the sonography device. Here, they place a camera-like probe on a patient’s skin. This probe then records images and videos. Then, the ultrasound technician passes the patient data to the physician who ordered the test initially. Currently, as of 2024, an ultrasound technician is one of the most in-demand jobs. What Is Sonography? Sonography uses sound waves to record and create images of a patient’s internal organs. Basically, it is a surface-level recording method that does not use radiation to create images. Apart from that, some ultrasound technicians perform prenatal ultrasounds. However, you can use and apply sonography in many more ways in healthcare. For instance, sonography offers you a view of the function of the heart and blood vessels. Also, you can find out whether a patient has potential dysfunctions of abdominal organs. Hence, if you want to be an ultrasound technician, you must specialize in any one of those areas. Roles and Responsibilities of an Ultrasound Technician If you want to work as an ultrasound technician, your task is more than just operating high-tech equipment. Here, you even need to explain various procedures to patients and answer their questions. For instance, you must operate and maintain different imaging equipment. Additionally, you need to record the patient's medical data. Moreover, the job also requires you to analyze results before the doctor starts diagnosis. However, you do not need a medical degree to become an ultrasound technician. Despite that, it is one of the least stressful roles in the medical field. Apart from that, you will also get good pay if you are good at your job. The best part is that the job is in high demand in the medical field. Generally, in the United States, you will need to work in hospitals as an ultrasound technician. Apart from that, depending on the needs of your employer, you might work in a physician’s office, medical labs, or outpatient care centers. Basically, in most cases, you will be a part of the team, which consists of doctors, registered nurses, and medical professionals. Furthermore, the ultrasound tech salary ranges from $60,000 to $90,000 annually (approx.) On the other hand, there are some drawbacks too. This is because, in most cases, you might have to work in an environment with low light. Apart from that, you need to continuously stand and operate the machine. Moreover, in case of high demand, you will need to work on weekends and evenings as well. How To Become An Ultrasound Technician? – Steps To Follow You will need approximately two years to become an ultrasound technician. In some cases, you might require a year more. The following are some steps you must follow to become an ultrasound technician: 1. Get A Formal Education If you want to become an ultrasound technician, you must receive a degree in the healthcare field. Although it is compulsory to have a degree in medicine, doing so will give you an advantage. Apart from that, you can also consider getting a degree in biology, health sciences, anatomy, and chemistry. For instance, you can choose to pursue a diagnostic medical imaging course that focuses strongly on sonography. On the other hand, you can also consider pursuing a bachelor’s degree or an associate degree. 2. Choose A Specialization The healthcare sector is vast, and there are various fields in the sector. Hence, you must choose your specialty beforehand. For instance, you can choose parental health or other specializations like cardiovascular field, abdominal, breast, neuro, gynecologic, and more. You will get an overview of major specializations in the next section of the article. Basically, you can specialize in more than one area. After you determine which specialty you prefer more, you can focus on earning proper certifications. 3. Earn A Certificate To become an ultrasound technician, you have to earn technical certification after you complete your specialization. Generally, there are three recommended ways to complete your certification: American Registry for Diagnostic Medical Sonography (ARDMS) Cardiovascular Credentialing International (CCI) American Registry of Radiologic Technologists (ARRT) Here, you must choose one of these three since each of them has its own program and course. Any one of these programs will prepare you for a career in sonography. Moreover, each program has its own requirements and timeline. Also, you need at least a year to complete your certification. 4. Choose Your Work Environment Once you start working as an ultrasound technician, you will have enough opportunity to choose your work environment. For instance, you can work in a hospital setting, continue your private practice, or work in a medical laboratory. Therefore, when you are looking for career opportunities, you can search based on the environment where you prefer to work. 5. Create A Resume After you choose your work environment, you must research your potential employers. Then, you need to choose your work settings and job openings. Once you do that, you must begin working on your resume. Here, you must consider getting some resume tips from a professional. Here are the factors you must consider when you are building your resume: 📝Formal Education Here, you must include the name of your school, the degree, and the dates. However, do not include dates if you have graduated more than three years ago. Moreover, you can include details about your experiences with professional organizations and other leadership opportunities. 📝Professional Experience In this section, you must describe your previous roles and responsibilities. However, if you have just finished school, include positions irrelevant to the healthcare field. Also, consider listing any relevant internship experience or coursework in a similar field. 📝Skills In the skills section of your resume, highlight your personal and technical abilities. Moreover, to work as an ultrasound technician, here are some professional skills you must mention: Communication skills Organizational skills Attention to detail. Apart from these skills, list down your skills in sonography and your knowledge of dealing with machines. 📝Certifications Include relevant certifications and their dates. This will show that you have field knowledge and the professional drive that potential employers are looking for. Moreover, some positions might also require you to have certain certifications. 6. Apply For Jobs Once you complete your resume, you can apply for jobs in sectors that appeal to you. However, when you are applying for a certain position, make sure to align your resume and cover letter based on the position you are applying for. Apart from that, you can also consider building a network in the healthcare field. Thereby, you can get insights into hospitals, medical clinics, and healthcare organizations. As a result, you will have more information about openings. How to Become an Ultrasound Technician? - Major Specializations An ultrasound technician has exposure to four different sonography specializations. Also, each specialization has multiple sub-specializations. The following are the major specializations you can choose from: A. General Sonography Here, you must know how to image internal organs, like liver, brain, kidneys, etc. The following are the subspecializations in this field: Neurosonology Obstetric and gynecology sonography Abdominal sonography Breast sonography B. Cardiac Sonography In cardiac sonography, you must specialize in taking images of the heart using echocardiography. The following are some of the major sub-specializations: Pediatric echocardiography Adult echocardiography Fetal echocardiography C. Vascular Sonography Here, you must become a specialist in taking images of veins and arteries. Basically, the goal is to look at the flow of blood and the status of blood vessels. Peripheral vascular sonography Carotid sonography Abdominal vascular sonography D. Musculoskeletal Sonography In this case, you need to be a specialist in getting images of muscles, tendons, joints, and ligaments. Here are some sub-specializations you must consider: Soft tissue sonography Tendon and ligament sonography Joint sonography Pursue A Career In Sonography Now Hence, you know how to become an ultrasound technician. First, you need to get a formal education in the healthcare field and then work on your specialization. After you specialize, you must get a professional certification. Consequently, you can apply for jobs as an ultrasound technician or a medical sonographer. Do you have more suggestions on how to become an ultrasound technician? Please share your ideas and opinions in the comments section below. Read Also: What Is a Remote Job? Everything You Need to Know How To Become A Certified HVAC Technician In Canada 15 High-Paying Careers: Six-Figure Jobs to Consider in 2024 Pediatrician 101: What You Need To Know Before You Apply To Medical School

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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What Is the Chain of Survival?

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How Personal Branding Online Can Help Your Job Search

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How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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