How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Exploring A Full-Time Remote Working Opportunity: Here Is How To Prepare

The COVID-19 Pandemic resulted in the creation of a new working order that was only being used earlier in a sparing fashion. Remote working or working from home was models that were earlier employed by employees who could not make it to their offices because of some other reason. As the pandemic resulted in the closure of physical workspaces because of governmentally mandated protocols, businesses rushed towards adopting remote working models and started hiring remote workers. This allowed businesses to stay afloat, run their operations, pay employees and carry on with economic sustenance. In this article, we are going to look at a comprehensive guide on jobs remote. We are going to discover some of its benefits of it and prescribe how employees who are looking for full-time remote working opportunities should prepare themselves. Remote Working: Meaning and Definition Remote working/teleworking/working from home is the process of an employee working for an organization, not within the confines of office space. In this working arrangement, an employee can work from anywhere for a business. Remote working means that employees do not have to travel to their place of work. It means that employees are no longer bound to come to office space, showroom, or warehouse to do actual company work. Remote working necessitates the use of technology, digital platforms, and software to enable employees to connect with their managers, bosses, and colleagues. Major Benefits of Ful-Time Remote Working Opportunities Many studies conducted over the last few months have shown that remote working comes with its own sets of advantages for both employees as well as employers. In this section, we will try to shed some light on both. Benefits For Employers- Data shows that remote working has allowed employees to become 13% more efficient and productive in terms of work output and task completion rates. Businesses who opt for remote working can save a lot of additional overhead costs that are part and parcel of an office setup. It has given businesses the ability to attract the best talents from any part of the world. This has opened up an exciting new prospect, which was earlier not possible. Studies have also shown that remote working has allowed for the creation of a fitter and leaner workforce with fewer employees taking sick or casual leaves. Finally, employers have smartly been able to add to the working hours as employees have on average been saving close to 5 hours on traveling to and from the office. Benefits For Employees- The remote working model has allowed employees to spend more time with their family members and carry on a healthy mix of work-life balance. It has allowed for lesser travel stress, especially in developed countries of the world where traffic issues can lead to tensions and exhaustion. The rise of the Digital Nomad means an employee that is enjoying his stay in a location of their choice while working full-time with an organization. Remote working has also allowed employees to add to their savings. Whether it is the fuel or train costs, or additional money spent on lunches, everything is getting saved. Lastly, employees are able to put in their best productivity and performance and win a good chance of getting higher increments, bonuses, and promotions. 5 Easy Steps to Help you Prepare for a Full-Time Remote Working Opportunity In this section, we are going to look at 5 easy steps that can help professionals prepare for a full-time remote working opportunity- 1. Create your Home Work Station/Office- If you think you are going to work on the kitchen top one day and in the bedroom, the other, think again. You need to set up a separate and designated workspace or create a home office for work. This will bring in productivity, and discipline and ensure all your official things are in one place and not getting lost. Systems, family photo frames, green plants, and so on can help. 2. Apply for Full-Time Remote Working Jobs- Many businesses are using this bait to attract the best talent. However, you need to be very careful when applying for such jobs. It might be that the business is now working remotely, but can in the future ask the employees to come in. This is why choosing the best online job platforms that list 100% remote working opportunities should be preferred. 3. Create a Working Routine for the Day- Working from home or remote working does not mean you are working for the first ten minutes and then doing something else. Remote working means you are setting aside office time just in the same way you would if you were working in the office. It is essential that you stick to the same in order to fulfill the timelines, responsibilities, and expectations that have been set on you. 4. Start becoming familiar and using Remote Working Tools- As someone who is looking to not step into a physical office again, you need to start understanding how remote working tools work. This is because you will be doing all of your work using them. Workflow software, video conferencing apps, and cybersecurity protocols are some areas that you need to know about before you start applying for opportunities. 5. Make Family Members understand ‘you are at work’- In most families, if someone is working remotely, family members tend to take them less seriously. It is essential that you make your parents, partner, kids or fiancée understand that you will not be able to step aside from your system during working hours. This will prevent them from having any expectations from you during that period. The Bottom Line Remote working has been proven to result in happier employees and better-run business organizations. If done in the right fashion, it is a win-win situation for both the employee as well as the employer. A lot of friction between managers and employees can also become better if they are not occupying the same physical space day after day. In this article, we have tried to discuss some of the major advantages of remote working for both employees as well as employers. We have also discussed some important ways how professionals looking to pursue full-time remote working opportunities should prepare themselves. If you have any other questions, you would like us to address, or require clarifications on any points mentioned in the article, feel free to state them in the comments section below. Read Also: 5 Ways to Get a Better Work-Life Balance for Remote Employees Top 10 Apps for Team Communication and Remote Work How To Increase Your Chances Of Getting Hired During A Pandemic

3 Steps to Hire the Perfect Employee

If it were up to most employers, they'd never have to hire again because all of their employees would be perfect. Unfortunately, that's not always what happens: so it's essential to be very careful when hiring. Here are three steps to hiring the ideal employee: make sure you find someone who can treat your company how it deserves. Pull From A Wide Net The more applications you can accrue- the better luck your company has at finding gold. Put out job listings on multiple sites, not just within your company. Although it may seem nice to hire someone that an employee already knows, there’s no telling if that person is the right employee for the role you have open. If your company has multiple listings open, take out advertising on apps like Twitter or Instagram, and let people know what you're seeking. Don't be too general in your job description. Keep it straight, simple, to the point- and make sure to be crystal clear on any education or experience needs. Although you can go through applications at any time, wait to interview anyone until you have a pool of candidates to know your options are at the top for skill and availability. Call All References When you find potential employees that would do well in your company- call their references. Ask questions about dependability, if they know why they left their last job, and what they think of the person you may interview. Pay attention to names and addresses, and make sure that you don’t accidentally use someone’s mom as their reference. You want honesty, and that’s not a great way to get it. If they give you permission to call previous employers, listen for how they worked in a team and how they handled problems. You can tell a lot about an employee by how they react when facing adversity. If everything checks out, and they seem honest and hardworking, it's time for the next step. Interview With Caution Pay attention to everything the potential employee says and does in the interview. If they seem aggressive or mention flirting too much with coworkers, that should be immediate grounds for them to get turned away. Give every single candidate that fits what you need a fighting chance. It shouldn't matter what race, sex, religion, or sexuality they are if they seem to be a trustworthy and hardworking person who can do the work you need to get done. Employment discrimination cases can swallow a company whole- don’t let it be your neck on the chopping block. Compare what they want to get paid with what you're willing to pay them, and be upfront with benefits, vacations, and sick days. You don't want to have to deal with hiring someone just for them to quit a couple of weeks later when you find out they had unrealistic expectations. Hire someone who will make your company better. Look for people who want to become a part of your company, and seem like they’re eager to prove their skills. Read Also: 6 Things You Must Do to Prepare for a Video Interview Possible Reasons Why Your Employees Aren’t Too Productive and What to Do About It

Best Blue Collar Jobs For Women In 2024!

Blue-collar jobs are manual labor positions that require employees to use their hands and physical strength to complete tasks. Maybe that is why people do not consider talking about the best blue collar jobs for women. However, if you are someone who is trying your best to strive for equity/equality, and would want to know about this topic, I have you covered! Therefore, keep on reading this blog till the end to learn more… Women and Blue Collar Jobs: Do They Go Hand in Hand? Well, it is true that blue-collar jobs include working with machinery, in factories, or on building sites, and frequently involve creating or fixing things. These workers typically acquire their abilities through hands-on training or specialized education. But what about the women? Does the idea of blue collar jobs and the other gender go hand in hand? For women, the world of blue collar occupations is evolving. These jobs have historically largely been performed by males and typically involve manual labor, such as building buildings or mending cars. But now, a growing number of women are participating. Blue-collar jobs were once thought of as "men's work," but that is no longer the case. More and more women are entering the construction, plumbing, and mechanics industries, demonstrating their ability to perform these tasks on par with men. An increasing number of women are filling these jobs. They're going into welding, truck driving, and electrical work. This shift is taking place due to the high salary and increased availability of these positions. Businesses are beginning to understand the benefits of having a diverse workforce. Women contribute fresh perspectives and expertise. It's not always simple, though. Blue-collar workers may encounter difficulties. Some still see these vocations as inappropriate for women. For this reason, women must receive training and assistance. Women in these sectors can get employment and acquire skills through organizations like Women Who Weld and Professional Women in Construction. The good news is that conditions are improving. A growing number of women are becoming well-paid tradespeople. Additionally, they're helping to reduce the wage gap between men and women. So, more women entering these fields create opportunities for others to follow. Benefits of Blue Collar Jobs for Women Unlike what many people think, there are several benefits of blue collar jobs for women. They offer good pay, stability, and security. Additionally, blue-collar jobs offer many career growth opportunities. These jobs are rewarding and empowering for women. Wondering what the benefits might be in particular? Well, I have you covered! Here are some of the major benefits of blue collar jobs for women: 1. Job Security Firstly, blue collar jobs tend to be one of the most stable jobs in the world. This is because these are also important for the society as a whole. 2. Good Pay Believe it or not, blue-collar jobs pay well. This might increase if you have certain special skills. So, this is a great way for most women to make money. 3. Career Growth As a women, you can definitely think about your career advancements in this field. All you need to do is be diligent and keep trying. 4. Financial Benefits Blue collar jobs offer several healthcare and financial benefits. So, if you are someone who is trying hard to take care of your family, this can be an interesting reason for you to join this industry. 5. Diverse Work Environment Lastly, needless to say, the work environment in the blue collar jobs ave become more and more varied in recent years. And this is one of the reasons why there are several opportunities for you, as a woman, in this industry. Top Blue Collar Jobs for Women in 2024 If you check out Reddit, you will find out that the searches related to the blue collar jobs for women have been growing immensely. However, while the searches and discussions have increased, the options that the users mention are limited to laborers and mechanics. But are these all? That’s the most you can be as a woman if you are in the blue collar industry? Absolutely not! Here is a list of the best blue collar jobs for women in 2024 that you must take a look at: 1. Lockout Tagout The first one on this list is lockout tagout. I know you were not expecting such jobs on this list. But as the saying goes, it is what it is! What is this job about? Lockout tagout, or LOTO for short, is a safety protocol used in industrial and blue-collar industries to make sure that potentially dangerous machinery is turned off correctly and cannot be started up again until maintenance or repairs are finished. Before beginning any repair work, dangerous power sources must be "tagged out" and "locked out." Lockout refers to locking the machine's energy supply so that it cannot be turned on. This could be a specialized tool made to hold an energy-isolating device securely, such as a padlock. The lock makes sure that the machine can't be turned on and that it can only be taken off by the person who installed it or, in their absence, by following a particular, safe method. The process of adding a tag to a locked device is known as "tagout." This tag serves as a warning label and has details like the date, the name of the person who installed the lock, and the rationale behind it. It alerts other employees to the danger of using the machine until the tag is taken off. The goal of LOTO is to safeguard employees against the unplanned activation or starting of machinery and equipment as well as the potential discharge of dangerous energy while performing maintenance or repairs. This is important because unexpected machine starts might result in fatalities or severe injuries. 2. Eyeswash Stations Second on this list is the job of being at an Eyewash Station. Now you might be wondering why? To understand that, you need to first understand how work gets done at eyewash stations in the first place. Just imagine that you are working at a factory, working with certain chemicals. If these get into your eyes, it can be pretty dangerous, leading to losing eyesight. To ensure that things like these don’t happen, it is important to have first aid. The eyewash stations work as a first aid centre for these construction sites. It's usually mounted on a wall or can be a portable unit, and it has a special fixture with two nozzles that are positioned so that they can flush both eyes simultaneously. In blue-collar jobs, where workers are often exposed to risks like flying debris, dust, or chemicals, having an eyewash station is not just a good idea— safety regulations often require it. To ensure that the workers can use these stations in times of emergency, the people who can assist them must be there at all times. That is why organizations are recruiting many people for this blue collar job. So, you can definitely apply for this one! 3. Truck Drivers Thirdly, several people work in the blue-collar industries as truck drivers. And if you think it is a rather predictable option, you are right! But is it a good option? Yes! Transporting goods from one location to another entails lengthy hours spent on the road as a truck driver. This job requires steady driving abilities, the capacity to handle lengthy journeys, and occasionally heavy lifting to load and unload cargo. Because it requires physical labor and is usually paid on an hourly basis, it is classified as blue-collar. Truck driving and other blue-collar vocations were traditionally performed primarily by males, but this is beginning to change. Because these areas provide decent income, employment security, and prospects for growth, more women are pursuing them. For instance, women who drive trucks can experience the freedom of the open road, travel to various parts of the nation, and enjoy being essential to the smooth operation of supply chains. The trucking industry is aggressively seeking to increase the number of female drivers because it recognizes the value that women bring to the profession. This helps diversify the workforce. Additionally, it helps address the long-standing driver shortage. Women are proving to be skilled drivers who frequently offer new abilities and a fresh viewpoint to the field. 4. Landscaper Lastly, if you are searching for some of the best blue-collar jobs for women in 2024, consider a landscaper's job. Yes, I know that the work can be physically tiring. However, nothing comes easily, right? So, what is this one about, and how can women be in this role? Creating and maintaining lovely outdoor environments, such as gardens, parks, and residential neighborhoods, is the task of landscaping. Landscapers create plans for plants and other features, select plants appropriate for the soil and climate, and maintain green areas to their finest appearance. It's a profession that blends art and nature. This labor can be physically taxing because it frequently entails digging, planting, trimming, and occasionally heavy lifting. And this is why, traditionally, males have held most blue-collar jobs like landscaping. However, this is beginning to change. A growing number of women are joining the industry, contributing their skills and viewpoints. They demonstrate the abilities and drive to succeed in positions requiring a strong physical build and an acute sense of design. Clients and landscaping firms alike are beginning to see the value that women offer to the workforce. As a result, the sector is opening up and providing women opportunities to pursue jobs as landscapers. Women in the landscaping industry can work for an organization or launch their own firm, providing everything from complete landscape design and construction to basic grass care. What are the Trends to Follow in Blue Collar Jobs for Women? Now that you are aware of the opportunities that you may have as a woman in the blue collar jobs, you might be wondering: “Is it a growing sector? What are the statistics?” You see, whatever I have mentioned above in this article has data behind it. In blue-collar jobs, women are slowly but definitely building a name for themselves. Even though they currently only make up 14% to 15% of the population, their numbers have increased significantly since the pandemic outbreak. The number of people in employment has grown significantly throughout the years, from 18 million in 1950 to 92 million expected by 2050. However, while it is true that initially, the predictions stated that women are 80% less likely than males to hold these positions, data says otherwise. “In 2022, women comprised 17.0% of all blue-collar workers,” according to CDC’s May Bulletin. This report also stated that from 2011 to 2022, “the proportion of women increased in construction (+1.7%), blue-collar all industries (+3.1%), and blue-collar construction (+2.0%).” Wrapping It Up! Things are looking better for women in blue-collar jobs. Women can perform these jobs, and they can do them well. It's a positive development for workplace equality. Additionally, it's creating a more varied and exciting future for blue-collar jobs. In case you were searching for the best blue-collar jobs for women, I hope that this blog has been helpful to you. If you have any other queries related to the same, please feel free to let me know. All that you need to do is scroll down until you reach the bottom of the page. Then, leave your comments and suggestions in the box below. I will be there to answer them all for you. Learn More About: Is Medical Specialities A Good Career Path? – 12 Best Jobs 5 Little-Known Founder Habits To Advance Your Career & Personal Life Is Aerospace Engineering A Good Career Path? How To Be One In 2024

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Private vs. National Drug Treatment: Making the Right Choice for Recovery

From Transaction to Trust: Master Your Client Gifting Game Plan

Top 5 Indicators Every Trader Should Know

How To Install Metal Roofing Over Shingles The Right Way?

Related

Exploring A Full-Time Remote Working Opportunity: Here Is How To Prepare

3 Steps to Hire the Perfect Employee

Best Blue Collar Jobs For Women In 2024!

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

Share this Article

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related