How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

How to Spot an Elite Project Manager

Every entrepreneur wants to achieve growth and success in their businesses, one aspect that is very important in every business is the people who work for it and especially their leaders. A project manager must ensure that every project that the business is working on succeeds without failure or waste of resources. In this case, a project manager is expected to have topnotch skills and be strategic in everything he does. Being a leader, they are also expected to not only direct their respective teams but also exercise collaboration with everyone involved. Learn how to identify an elite project manager by checking for the following attributes. 1. Reliable Judgment: A project manager is like any leader and is expected to make many important decisions in the company. He must also be able to strategically prioritize tasks at work to ensure that every aspect of each project is taken care of. His judgment in every decision is very important, and this includes his ability to determine project scope, budget, job scheduling, resource allocation and job assigning to every person in the team among other responsibilities. Brian Setencich warns that if a project manager makes a poor judgment in any of these responsibilities, the entire project is affected. 2. Communication Skills: The project manager is expected to direct other people involved in the project and therefore must communicate all of his directives effectively. Also, a project is usually carried out by different people and everyone involved including the leaders is expected to work on building a positive relationship with other members of the team. The project manager should be able to communicate his directives and instructions in a result-oriented manner. An elite project manager should be able to ask the right questions, address everyone respectively and also listen to his team members because when they are free with their leader, it becomes easy to express their opinions and creativity. 3. Enhance Other People’s Skills: An effective manager is one who can spot a strong opinion from his subordinates and is willing to listen and implement it in the organization if considered viable for the project. People feel more motivated to do more when their opinions and creativity is valued. A project manager should, therefore, give these people the freedom to showcase their skills and talents without limitation. If possible, he should also push for training and development of his team members for better results with the project and the overall performance of the organization. 4. Ability To Think And Act Strategically: A project manager holds a very strategic position in an organization and therefore must be very tactical in every decision he makes. Brian Setencich insists that a project manager should be able to see the big picture in every aspect of the project he is managing and then direct others towards that vision. He is supposed to be very strategic when making every administrative and financial consideration. Another important consideration an elite manager is supposed to make is on how to assign jobs in the project whereby he matches skills and tasks in question without being biased. 5. Ability To Manage Risks: The world today is changing at a high rate, and it is only those who are prepared for change who will be able to survive and thrive in such times. For instance technology advancement is very rapid and the internet keeps on introducing new aspects to people’s personal lives and businesses. Some of these changes might come as risk factors for a specific project, and a good project manager should be prepared before damage happens. An elite manager should remain active and agile in their mindset so as to effectively manage risks as soon as they are anticipated. Recruiting leaders in a business can be more overwhelming than when acquiring any other employee because of the solidity of skills required. If you are hiring a project manager and you are not sure how to acquire an elite one, then consider working with an experienced employment agency. Read Also: Perfect Resume Samples For Every Job How To Live Healthily Even If You Have A Full-Time Job Is Your Company Offering Enough To Potential Employees?

Master’s In Business Analytics: Is It Worth The Effort?

There are many different degree programs that professionals with established careers have looked to as a way of improving their prospects, but a master’s in Business Analytics is one of the newer educational programs on the market. Despite being younger than other traditional business degrees, the master’s in Business Analytics has proven popular, with a range of students looking to give themselves an edge in an increasingly competitive job market. What, exactly, is business analytics, and is it worth the effort it takes to earn one? What Is A Master’s In Business Analytics? Although a business analytics curriculum will vary between institutions and programs, all offerings tend to encompass a few main elements. This includes the advanced use of quantitative and analytical tools to enhance strategic business decisions. Students in this program will become adept at manipulating large datasets and applying this information in real-world settings. As a result, students will be better equipped to make data-backed judgments in a wide range of business and organizational settings. This could include coursework that covers everything from machine learning and algorithms to probability, advanced computation, and more. In addition to giving you the tools to mine and gather this data, it will also equip you with decision-making frameworks to put it to use. Sample modules could include business analytics in practice, big data for decision making, data mining, web analytics, and effective management consultancy. What Skill Set Does A Master’s In Business Analytics Give You? The unique structure and content of master’s in Business Analytics programs give you the opportunity to develop and refine many of the technical skills that are demanded by employers across a wide range of industries and sectors. These include the course master in business analytics. Problem-solving skills: Develop competence by using analytical tools along with multiple SEO techniques. That produces effective team management and changes it within a data-driven team along with other organizations.Strategic decision-making: Uncover patterns, correlations, market trends, and customer preferences that can be used to make informed decisions in commercial environments Analytical enterprise: Refine your analytical skills and learn how to apply software packages, machine learning, textual analysis, and predictive modeling With this in mind, here are some of the main benefits associated with a master’s in Business Analytics degree: Increase your earning potential by becoming a candidate for senior management positions Create career options in a diverse range of sectors and industries Increase your influence within your current business or organization Equip yourself with an increasingly in-demand set of skills Build confidence in your own analytical and decision-making abilities Are Masters In Business Analytics Graduates In Demand? The skills that a master’s in Business Analytics provides you with are in high demand these days, which is another benefit of pursuing this program. You know what the analytics meaning is. In fact, the commercial demand for graduates who can analyze data and put it to use, solving complex business problems, has never been higher. There are two broad trends creating this demand. Firstly, businesses are more sensitive than ever to the need to use data when making business decisions. In addition, businesses are now able to capture an increasingly diverse and voluminous array of data using a variety of different tools. However, while businesses and organizations realize just how important big data is to their organizational or commercial outcomes, they are also faced with a deficit of qualified individuals who can make use of this data. The national labor database Burning Glass has recently reported a 14.3% rise in business analyst jobs. Similarly, the Bureau of Labor Statistics has indicated that the job prospects for business analytics graduates have never been higher. For those who are weighing the risks of undertaking a business analytics program, particularly given the costs associated with them, this can be viewed as a positive sign that you will likely see a return on your investment. Although the demand is high for these skills, what specific career options will master in Business Analytics graduates have open to them? Career Options For A Master’s In Business Analytics Graduate Although the master’s in Business Analytics degree is open to individuals with essentially any academic or professional background, graduates of this program have found themselves in the following roles after graduation: Data scientist Business analyst Data analyst Digital strategy manager Digital or business consultant Business data analyst Ultimately, this is only a small selection of the career options that are available to graduates of this program. For example, graduates of the master’s in Business Analytics program from Aston University have ended up working in a wide range of different fields and disciplines, the human resources and strategic management-related operations, along with marketing and accounting. This includes postings at some of the world’s most valuable companies, such as Unilever, Lloyds TSB, Deloitte, and Rolls-Royce. Who Is A Master’s In Business Analytics Suited To? A master’s in Business Analytics is worth investing in if you want to learn how to interpret data and put it to use, solving complex organizational or commercial problems. It is also useful if you want to increase your decision-making abilities, particularly if you are looking to increase your career prospects at the senior management level. In both cases, a master’s in Business Analytics will give you the edge in an increasingly data-driven economy. Is It Worth The Effort? With all these benefits and potential career prospects in mind, you may still be wondering if a master’s in Business Analytics degree is worth the effort. Ultimately, the answer to the question depends entirely on your own individual circumstances. If you are perfectly happy in your current job and don’t want to commit to an intellectually rigorous program of study to advance your career, there is certainly no requirement to undertake one. However, if you have a sense that you are beginning to hit a wall in the progression of your career or you feel that you need to upskill in order to apply for more senior roles, a master’s in Business Analytics degree could be just what you need. Additionals: What Are The Features Of SAP Business One? Crucial Role of Content Marketing in Local Business How Can Master Data Management Help Your Business? 10 Must-Have Marketing Tools To Add In Small Business Growth Strategies!

Best Paying Jobs In Property – Casualty Insurers

Considering the fact that millions across the world lost their jobs that paid them a hefty amount, people have been seeking jobs that would help them sustain themselves. And this is true across all fields of work. People have also searched for the best paying jobs in property-casualty insurers or similar fields. If you are someone who is looking for the answer to that topic, then you have come to the destination. So keep on reading this article till the end to learn more… What Are The Best Paying Jobs In Property - Casualty Insurers? In case you were searching for the best paying jobs in the line of property-casualty insurers, you have reached the right place. Well, you see, property-casualty insurers are responsible for protecting their clients or customers from incurring losses. That is the reason why many jobs are available in this field of line. And most of them pay a lot of money as a salary. Here are the top jobs with the best payments that you can get in this line of work: 1. Insurance Entrepreneur Estimated Salary: $95,000 – $105,000 If you are someone who wants to help people who are starting their own small ventures, then you can think about becoming an insurance entrepreneur. An insurance entrepreneur is someone who is associated with lather companies, and they help them create links and partnerships with smaller local companies. 2. Claim Examiners Estimated Salary: $60,000 – $75,000 The task of a claim examiner is to ensure that they review the claims that are made against any insurance policy. In that way, they are responsible for denying or approving claims. So, to pity it simply, claim examiners are responsible for examining claims and their validity. 3. Landlord Insurance Agent Estimated Salary: $80,000 – $95,000 Want to work with landlords and help them rent out their spaces? Then it might be a great idea for you to become a Landlord Insurance Agent. The task of these agents is to ensure that the interests of the landlords are protected at all costs. And thereby, they help the renters to minimize their losses. 4. Life Insurance Agent Estimated Salary: $75,000 – $95,000 This is one of the best paying jobs in the property-casualty insurers line. The task of the life insurance agent is not unknown. They are professionals who are responsible for selling policies that would insure their life. They can either work for an insurance company or be independent. 5. Property Casualty Agent Estimated Salary: $90,000 – $105,000 While the task of the life insurance agent is to insure the life of an individual, the task of the property Casualty Agent is to insure properties. The property can be of any type, from cars to homes and other personal property. 6. Claim Adjuster Estimated Salary: $100,000 – $120,000 The job of the claim adjuster is to assess the value that is associated with the claims. It is one of the most important as well as one of the highest paid jobs in the line of property-casualty insurers. They assess the amount and determine the exact compensation that has to be paid to the customer. 7. Insurance Broker Estimated Salary: $65,000 – $80,000 The job of the insurance broker is to help the clients to meet the right policy according to their needs. These brokers work with a number of clients, which can be individuals or businesses. And there is no doubt that it is one of the best paying jobs in property-casualty insurers. 8. Condo Insurance Agent Estimated Salary: $80,000 – $95,000 If there is something that many people do not know, then it is about the existence of the job of a condo insurance agent. The task of these insurers is simple and similar to that of other insurance agents. Their job is to sell the insurance policies to the customers who are willing to or are looking to insure their condos. 9. Financial Analyst Estimated Salary: $75,000 – $95,000 Several companies need Financial Analysts to help them make their business decisions rational and profitable. In addition, they analyze and advise the companies about what their next move should be. A financial analyst, in simple words, has the task of helping companies or businesses make money that will increase their profit. 10. Underwriter Estimated Salary: $80,000 – $100,000 The underwriter, also known as the insurance underwriter, is someone who evaluates the risks of investing. The main task of the underwriter is to fix the price of the investment that is going to be safe. And will also be able to minimize the loss. How Many Jobs Are There Due to the fact that they provide both individuals and businesses with a wide range of services, property-casualty insurers are crucial to the economy. They guard against mishaps and other losses for both people and property. Property and liability insurers employ a wide range of workers, from underwriters to claims adjusters. There are also a few positions in accounting and actuarial work. If your goal is to work in the insurance business, property and casualty insurers are an excellent place to start. Marketing Jobs for Property-Casualty Insurance Companies that provide property and liability insurance provide a variety of fascinating and demanding marketing roles. Companies that sell insurance to shield individuals and companies against monetary losses brought on by events like fires, theft, and auto accidents are known as property and casualty insurers. These insurance companies need to identify their target markets and develop messaging that resonate with them in order to effectively market their products. They also need to create effective plans for pricing and distribution. They must also monitor the actions of their rivals in order to stay ahead of the game. Executive Management Jobs Executive management positions in the property and casualty insurance sector supervise the various departments within the organization to assist it in achieving its objectives. This entails creating and carrying out plans, managing staff, and maintaining steady finances. The executive management team is typically composed of the CEO, COO, and CFO. They collaborate to ensure that the business is operating profitably and efficiently. It is the responsibility of the executive management to make difficult choices that could impact the company's future during times of crisis. Frequently Asked Questions (FAQs): Now that you have almost reached the end of the article, I would advise you to go through some of these questions that users frequently ask about best paying jobs in property-casualty insurers. You might want to go through these for better clarity. 1. How Are Property Casualty Insurers Different From Life Insurers? While life insurers aim to insure the life of an individual, the task of the property casualty insurer is to insure the properties. 2. How Do Insurance Companies Make A Profit? The only way in which insurance companies can make a profit is to ensure that they are able to market their policies in a much better way. These companies make a profit by investing in insurance premiums. 3. What Are The Risks That Cannot Be Insured? While most things in the world can be insured, there are many risks that cannot be insured. Some of them are:1. Natural disasters2. Pandemic3. Political risks4. Reputational issues Wrapping It Up! The task of property-casualty insurers is widely popular and very much in demand in this world. One of the main reasons for that to happen is because there is absolutely no one who would not want to protect their properties in case there is an accident. But what is not to most people is the fact that there are a lot of different types of jobs and roles in this field. In case you were searching for the answers to best paying jobs in property-casualty insurers, I hope that you found this article to be of help. In addition, if there are any other queries related to the same, feel free to write them down in the comment section below. Read Also: Is Precious Metals A Good Career Path? Is Capital Goods A Good Career Path? How Many Jobs Are Available In Real Estate Investment Trusts?

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

5 Money-Saving Tips for Houston Drivers

Enterprise SEO Services: How Large Brands Dominate Search Results

One Perfect Day In Barcelona: A Deep Dive Through The Heart Of Catalonia

Building Resilience and Independence: The Role of Support Services in Family Well-Being

Related

How to Spot an Elite Project Manager

Master’s In Business Analytics: Is It Worth The Effort?

Best Paying Jobs In Property – Casualty Insurers

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

Share this Article

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related