How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Best Paying Jobs In Property – Casualty Insurers

Considering the fact that millions across the world lost their jobs that paid them a hefty amount, people have been seeking jobs that would help them sustain themselves. And this is true across all fields of work. People have also searched for the best paying jobs in property-casualty insurers or similar fields. If you are someone who is looking for the answer to that topic, then you have come to the destination. So keep on reading this article till the end to learn more… What Are The Best Paying Jobs In Property - Casualty Insurers? In case you were searching for the best paying jobs in the line of property-casualty insurers, you have reached the right place. Well, you see, property-casualty insurers are responsible for protecting their clients or customers from incurring losses. That is the reason why many jobs are available in this field of line. And most of them pay a lot of money as a salary. Here are the top jobs with the best payments that you can get in this line of work: 1. Insurance Entrepreneur Estimated Salary: $95,000 – $105,000 If you are someone who wants to help people who are starting their own small ventures, then you can think about becoming an insurance entrepreneur. An insurance entrepreneur is someone who is associated with lather companies, and they help them create links and partnerships with smaller local companies. 2. Claim Examiners Estimated Salary: $60,000 – $75,000 The task of a claim examiner is to ensure that they review the claims that are made against any insurance policy. In that way, they are responsible for denying or approving claims. So, to pity it simply, claim examiners are responsible for examining claims and their validity. 3. Landlord Insurance Agent Estimated Salary: $80,000 – $95,000 Want to work with landlords and help them rent out their spaces? Then it might be a great idea for you to become a Landlord Insurance Agent. The task of these agents is to ensure that the interests of the landlords are protected at all costs. And thereby, they help the renters to minimize their losses. 4. Life Insurance Agent Estimated Salary: $75,000 – $95,000 This is one of the best paying jobs in the property-casualty insurers line. The task of the life insurance agent is not unknown. They are professionals who are responsible for selling policies that would insure their life. They can either work for an insurance company or be independent. 5. Property Casualty Agent Estimated Salary: $90,000 – $105,000 While the task of the life insurance agent is to insure the life of an individual, the task of the property Casualty Agent is to insure properties. The property can be of any type, from cars to homes and other personal property. 6. Claim Adjuster Estimated Salary: $100,000 – $120,000 The job of the claim adjuster is to assess the value that is associated with the claims. It is one of the most important as well as one of the highest paid jobs in the line of property-casualty insurers. They assess the amount and determine the exact compensation that has to be paid to the customer. 7. Insurance Broker Estimated Salary: $65,000 – $80,000 The job of the insurance broker is to help the clients to meet the right policy according to their needs. These brokers work with a number of clients, which can be individuals or businesses. And there is no doubt that it is one of the best paying jobs in property-casualty insurers. 8. Condo Insurance Agent Estimated Salary: $80,000 – $95,000 If there is something that many people do not know, then it is about the existence of the job of a condo insurance agent. The task of these insurers is simple and similar to that of other insurance agents. Their job is to sell the insurance policies to the customers who are willing to or are looking to insure their condos. 9. Financial Analyst Estimated Salary: $75,000 – $95,000 Several companies need Financial Analysts to help them make their business decisions rational and profitable. In addition, they analyze and advise the companies about what their next move should be. A financial analyst, in simple words, has the task of helping companies or businesses make money that will increase their profit. 10. Underwriter Estimated Salary: $80,000 – $100,000 The underwriter, also known as the insurance underwriter, is someone who evaluates the risks of investing. The main task of the underwriter is to fix the price of the investment that is going to be safe. And will also be able to minimize the loss. How Many Jobs Are There Due to the fact that they provide both individuals and businesses with a wide range of services, property-casualty insurers are crucial to the economy. They guard against mishaps and other losses for both people and property. Property and liability insurers employ a wide range of workers, from underwriters to claims adjusters. There are also a few positions in accounting and actuarial work. If your goal is to work in the insurance business, property and casualty insurers are an excellent place to start. Marketing Jobs for Property-Casualty Insurance Companies that provide property and liability insurance provide a variety of fascinating and demanding marketing roles. Companies that sell insurance to shield individuals and companies against monetary losses brought on by events like fires, theft, and auto accidents are known as property and casualty insurers. These insurance companies need to identify their target markets and develop messaging that resonate with them in order to effectively market their products. They also need to create effective plans for pricing and distribution. They must also monitor the actions of their rivals in order to stay ahead of the game. Executive Management Jobs Executive management positions in the property and casualty insurance sector supervise the various departments within the organization to assist it in achieving its objectives. This entails creating and carrying out plans, managing staff, and maintaining steady finances. The executive management team is typically composed of the CEO, COO, and CFO. They collaborate to ensure that the business is operating profitably and efficiently. It is the responsibility of the executive management to make difficult choices that could impact the company's future during times of crisis. Frequently Asked Questions (FAQs): Now that you have almost reached the end of the article, I would advise you to go through some of these questions that users frequently ask about best paying jobs in property-casualty insurers. You might want to go through these for better clarity. 1. How Are Property Casualty Insurers Different From Life Insurers? While life insurers aim to insure the life of an individual, the task of the property casualty insurer is to insure the properties. 2. How Do Insurance Companies Make A Profit? The only way in which insurance companies can make a profit is to ensure that they are able to market their policies in a much better way. These companies make a profit by investing in insurance premiums. 3. What Are The Risks That Cannot Be Insured? While most things in the world can be insured, there are many risks that cannot be insured. Some of them are:1. Natural disasters2. Pandemic3. Political risks4. Reputational issues Wrapping It Up! The task of property-casualty insurers is widely popular and very much in demand in this world. One of the main reasons for that to happen is because there is absolutely no one who would not want to protect their properties in case there is an accident. But what is not to most people is the fact that there are a lot of different types of jobs and roles in this field. In case you were searching for the answers to best paying jobs in property-casualty insurers, I hope that you found this article to be of help. In addition, if there are any other queries related to the same, feel free to write them down in the comment section below. Read Also: Is Precious Metals A Good Career Path? Is Capital Goods A Good Career Path? How Many Jobs Are Available In Real Estate Investment Trusts?

The Demand For Electricians In The Current Job Market

In today's job market, the demand for skilled workers continues to grow rapidly. As technology advances and new industries emerge, the job market has become increasingly specialized, with certain trades and professions in higher demand than others. One such trade that has seen a surge in demand is the electrician profession. With the increasing need for new construction projects, aging infrastructure, and advancements in technology, electrician jobs have become highly sought after. Electricians are essential to the job market, as they play a crucial role in ensuring that buildings, homes, and other structures have safe and reliable electrical systems. They install and maintain electrical wiring and systems, troubleshoot and repair electrical issues, and ensure that electrical systems are up to code and meet safety standards. Without electricians, many industries would be unable to function. The demand for electrician jobs has seen a significant increase in recent years. As the population grows, so does the demand for new construction projects, which require skilled electricians to install and maintain electrical systems. Additionally, as technology continues to advance, electricians are needed to keep up with the latest advancements in electrical systems and to install and maintain new green energy solutions. In conclusion, the importance of electricians in the job market cannot be overstated. With the growing demand for new construction projects, the need for skilled electricians will only continue to increase. If you are looking for a stable and rewarding career, consider becoming an electrician and joining the growing field of electrician jobs. Factors Driving the Demand for Electricians: The demand for electrician jobs has been steadily increasing, driven by several factors. In this section, we will explore the factors that have contributed to the growing demand for electricians. A. Increase in construction projects: One of the main factors driving the demand for electricians is the increase in construction projects. As the population grows, there is a need for more residential and commercial buildings, which require electrical systems to be installed and maintained. Electricians are needed to wire buildings, install lighting systems, and ensure that electrical systems meet safety standards. B. The emergence of new technologies: Another factor driving the demand for electricians is the emergence of new technologies. As technology advances, new electrical systems and devices are being developed that require specialized knowledge and skills to install and maintain. For example, electricians are needed to install and maintain smart home systems, electric vehicle charging stations, and solar panels. C. Rising demand for green energy solutions: The rising demand for green energy solutions is another factor driving the demand for electricians. As more people and businesses seek to reduce their carbon footprint, there is a growing need for electricians who can install and maintain renewable energy systems such as wind turbines and solar panels. D. Aging infrastructure requiring maintenance and upgrades: Finally, the aging infrastructure in many countries is another factor driving the demand for electricians. Electrical systems in many older buildings and structures may be outdated or in need of repair, which requires the expertise of electricians to update and maintain them. To sum up, the demand for electricians is fueled by various factors, such as the surge in construction projects, the advent of new technologies, the amplified call for eco-friendly energy solutions, and the need for maintaining and upgrading aging infrastructure. These trends are projected to persist, propelling the demand for electricians even higher, thus making it a highly desirable career path for those who are passionate about this field. Career Opportunities for Electricians Electricians are in high demand, and the career opportunities available in this field are diverse and plentiful. In this section, we will explore the various career opportunities available for electricians. A. Overview of electrician job descriptions: Electricians have a wide range of job descriptions, which include installing and maintaining electrical systems, wiring buildings, troubleshooting and repairing electrical issues, and ensuring that electrical systems meet safety standards. Electricians work in various settings, including residential, commercial, and industrial buildings. B. Opportunities for apprenticeships and on-the-job training: Many electricians start their careers through apprenticeships or on-the-job training. These opportunities provide aspiring electricians with the chance to learn from experienced professionals and gain the practical skills and knowledge needed to excel in this field. C. Types of employers hiring electricians: Electricians are in high demand in a variety of industries, including construction, manufacturing, utilities, and government agencies. They may work for private companies, government organizations, or as independent contractors. Some electricians may also work in specialized fields, such as marine electricians who work on boats and ships. D. Salary expectations for electricians: Electricians can earn a competitive salary, with many opportunities for advancement. The salary expectations for electricians vary depending on factors such as location, level of experience, and industry. The Bureau of Labor Statistics reports that as of May 2020, electricians had a median annual salary of $56,900. The richest 10% of electricians earned more than $96,580. Education and Training for Electricians Becoming an electrician requires a combination of education, training, and practical experience. In this section, we will explore the various educational and training requirements for electricians. A. Overview of educational requirements for electricians: Most electricians are required to have a high school diploma or equivalent. Some electricians may also need to complete courses in algebra, physics, and blueprint reading. However, the specific educational requirements for electricians vary depending on the state and industry. B. Apprenticeship programs and trade schools: Many aspiring electricians start their careers through apprenticeship programs or trade schools. Apprenticeship programs provide hands-on training and the opportunity to learn from experienced electricians. Trade schools offer courses in electrical theory and provide practical experience with electrical systems. C. Licensing and certification requirements: Electricians are required to be licensed in most states, which involves passing a state-specific exam. Electricians may also be required to pass a certification exam, such as the National Electric Code (NEC) exam, to demonstrate their knowledge and proficiency. D. Continuing education and professional development opportunities: Electricians must stay up to date with the latest technologies and safety standards in the field. Continuing education and professional development opportunities, such as workshops and seminars, can help electricians expand their skills and knowledge and keep their licenses and certifications current. Challenges Facing the Electrician Industry Despite the growing demand for electricians, the industry faces several challenges that can impact the availability of skilled workers and the overall success of the profession. In this section, we will explore some of the challenges facing the electrician industry. A. Shortage of skilled electricians: One of the biggest challenges facing the electrician industry is the shortage of skilled workers. Many electricians are reaching retirement age, and there are not enough new workers entering the field to replace them. This shortage can result in delays in completing projects and increased competition for available workers. B. Safety concerns on the job: Electricians work with high-voltage electrical systems, which can pose significant safety risks. Electricians must take steps to ensure their safety on the job, such as wearing protective gear and following safety protocols. However, accidents can still occur, resulting in injuries or even fatalities. C. Emerging technologies requiring ongoing training and education: The field of electrical work is constantly evolving, with new technologies and techniques emerging regularly. Electricians must stay up to date with these developments, which requires ongoing training and education. Failure to keep up with these changes can result in a loss of business or reduced job opportunities. D. Competition from other trades and industries: Electricians face competition from other trades and industries, such as HVAC technicians and plumbers, who may offer similar services. Electricians must differentiate themselves from these competitors and offer unique value propositions to attract and retain customers. Conclusion Electricians are essential to the functioning of our modern society. From powering our homes and businesses to maintaining critical infrastructure, electricians play a vital role in ensuring that our electrical systems are safe, reliable, and efficient. As such, electrician jobs offer stable and rewarding career opportunities for those interested in the field. In conclusion, the demand for electricians is growing, and the industry offers many exciting career opportunities for those with the right skills and qualifications. As the world becomes increasingly reliant on electricity, the importance of electricians in the job market will continue to grow, making it an excellent career choice for those looking for a stable and rewarding profession. Read Also: 5 Safety Awareness Ideas to Maintain a Safe Workplace Best Paying Jobs In Medical/Dental Instruments Is Homebuilding A Good Career Path In 2021?

How To Make 360 Degree Performance Review Work For You!

Many organizations have different methods for assessing employees' performance. 360 Degree Performance Review is essential for your company. Are you considering if you should ditch the annual review model and use another type of performance review model? One concept to consider is a 360 degree performance review. This performance review allows extensive feedback and not just the managers’ feedback. If done correctly, it can render insightful results, thus improving overall employee engagement. It's an intensive type of assessment which involves collating a lot of data, which is purely subjective. This performance review allows employees to receive performance feedback not only from their managers but also from colleagues, vendor customers, among other people in the organization. If they are shying away from using 360 performance due to post about mangled performance reviews, here are a few tips on how to make it work for you. Different Ways 360 Degree Performance Review Can Work Well For You 1. Don’t evaluate jobs, evaluate how it’s done: To make 360 reviews work for you, you need to assess staff based on how they make their career within the organization and not based on the outcome. Assessing how jobs get done reflects the amount of effort used to get work done. You need to identify the core skills and competencies that you would like the employees to own and access them accordingly. 2. Constructive criticism is key: The purpose of 360 reviews is to aid staff members to grow in their career. Criticism is a vital part of a performance review which shouldn't be taken lightly. If poorly handled it’s one of the places where performance review tends to go wrong. Each employee is entitled to their own opinion. However, before beginning the review process, lay down the ground rules on what counts as fair criticism and what doesn’t. 3. Review regularly: To make 360-degree performance reviews work, you need to review your employees’ work often. Considering staff less frequently makes them assume that their work doesn't need improvement or the organization is happy with the current productivity. This review enables you to where things are not as per with organizational goals and objectives often. 4. Give supportive end review: Performance reviews can lead to the achievement of the organizational goals. However, it possesses a potential danger of disengagement in staff members. It's your duty as a manager to become supportive and helpful despite the result of the performance review. For this review to become effective in your organization, you need to come together with your employees to hash out a plan on an agreement that's beneficial and motivating. This will make the employees work better as it will make them not feel demoralized or hurt 5. Managers shouldn’t be exempted from the review: Nobody is exempt from the analysis. High-level executives, managers, and CEOs are part of the organization. They offer their input and work towards achieving the organizational goals and objectives. If they don't get a performance review, it’s had to know they understand how to lead people better. Conclusion: While using this review model, be aware that it has potential risks. It's basically about gathering opinions which doesn't equate to reliable data. It's less detailed than the supervisor's feedback and its gamed-the more consequential the input the more a problem is likely to arise. However, it can help people become more aware of undesirable behavior patterns if grievances are that have nothing to do with work performance don't enter the process. Despite the downsize, there are some upsides to consider. The tips stated above one can make 360-degree performance reviews work for their organization. Read Also: Employee Monitoring Linked To Business Growth Is Your Company Offering Enough To Potential Employees?

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Best Paying Jobs In Property – Casualty Insurers

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How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

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How to use your personal brand

Share this Article

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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