5 Reasons Why a Marketing Degree Makes Sense in 2020

22 October 2020

If you’re getting ready to go to college, you might not be sure about your career path. That’s okay. You don’t need to know precisely what you’re going to do with yourself when you start your freshman year.

However, even if you don’t declare a major right away, you might want to consider a marketing degree.

There are a lot of reasons why you ought to get one. We’ll talk about five of those right now, and when we finish, maybe you’ll decide to pursue this option.

With a Marketing Degree, You Can Hold Many Different Jobs

One of the foremost reasons why you should at least think about a marketing degree is that it is one of the more versatile degrees you can attain. With a marketing degree, you can become a:

Production manager
Marketing manager
Media planner
Account executive

You can work for a prominent company or a small one. You can start your own marketing firm if you like. You can have many clients or just a single large one.

There are all kinds of different places your career can go, starting with just a Marketing BA. You can also change jobs easily if you find that the first thing you try doesn’t work out for you.

Virtually Every Company Needs Marketing

Maybe you want to work for one specific company, or in one particular sector. You might want to work in:

Banking
Retail
Restaurants and hospitality

With a marketing degree, you can do any of those things. That’s because virtually any business entity needs marketing.

Think about it for a moment. Huge conglomerates like Amazon run TV commercials all the time on national networks like USA or TNT. Meanwhile, if you watch a non-national TV station, you’ll see local restaurant ads.

Every company, no matter how well-known or tiny, needs marketing, and you can pick and choose which one appeals to you most.

You’re on Technology’s Cutting Edge

Another reason to pursue a marketing degree is that when you get one, you’ll enter a field that uses the latest technology.

You can use social media for marketing purposes, and also TV, satellite radio spots, sponsored website content, podcast advertising, etc. Where you know people pay attention and ingest content, that’s where you can market your client’s business and products.

Whenever a new marketing avenue comes out, you can be on top of it. If you can spearhead a monumental new marketing campaign, your ideas can make a company millions of dollars.

Great marketing campaigns can save a company, while flawed ideas can sink one. Many individuals like having that pressure. It’s up to you whether a business succeeds or falters.

You Can Be Your Own Boss

Another reason why it’s great to get a marketing degree and get into this field is that you can work for one company in a traditional way, or else you can be freelance. There are negatives and positives with both options, so you’ll have to think about what makes sense for your situation.

If you do marketing for a single company and have an exclusive contract with them, you can get benefits like 401K, healthcare, stock options, vacation time, etc. However, if you offer freelance marketing services, you’re your own boss.

No one orders you around, and if you’re not getting along well with a client, you can simply terminate that contract and move on to someone else. Having that freedom means a lot to some people.

You’ll Have Job Security

Getting into marketing also means inherent job security. Marketing is something that has existed in one form or another since society’s inception. People always sell products and services, and they need ways to make the public aware of them.

No matter how society changes in the coming decades, it’s virtually guaranteed that marketing will continue. The way it happens always changes, but the basic concept never does.

With this in mind, you can confidently get a marketing degree. You might not be certain at first precisely what you’ll do with it, but you don’t need to be. This is one industry that automation will probably never wipe out.

Many accredited universities offer marketing degrees, and if you’re not sure of what to do with yourself, you should give them a hard look. Once you have that degree in your hand, you can think about what industry most appeals to you. Chances are, you can find a place for yourself there.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Finding Your Dream Career: 5 Useful Tips for you to Research about a Company before You Apply

Working out of necessity is what mostly everyone can relate to; working because you love your job is rare. If you are looking for a change, a different job, something that makes you feel useful and joyful, you need to research the company before you apply. If you research a company through an online site like Hush, you will get to know many things about that business. You will learn about the salaries as well as the office hours and what is expected of you as an employee. Best of all, research will give you an idea of whether you will fit in and like the position or not. Below are 5 useful tips to help you research a company before you apply there. This could help you find your dream career. 1. Go to The Source When researching a company, always go to their website. This is where you will find the "About" section. Read this part carefully as it will tell you how the company came into form and why. You will want to read the "Who-is-Who" section of the website as well. You don't have to commit any of this to memory, but you should know who the top people are in the company you want to work for. Also, read over the “Mission - Vision Statement” because this is where you will find out what the company stands for and why. 2. The Company's Competitors When looking at a company you are considering applying for, look at their competitors as well. Unless the business is so unique it has no competition, there is always another company who is doing the same thing. You would want to know the reason behind the opposition so you can discuss possible ways to improve the business if you get the job. Knowing what others are doing and either doing the same or better, is always a plus to the bosses. 3. Network Find an employee list and see if you know any of them. If you do, great, you can talk to them and ask how they like the job and the company. If you don't know any of the employees, ask your friends and family if they know anyone who is working there or had worked at some point. Talking to former and current employees will give you an "insider’s" look at how the company treats their employees. If you live in a smaller town, you could find an employee much easily. Getting a firsthand account of the working conditions allows you to make more informed decision on whether or not you want to work at this company. 4. Business Reports Not every company is featured in a nationwide magazine, but a lot of cities have local business magazines. Check at the public library, or online, and find out if the company you are researching has ever had an article written about them. Even the local newspaper could have a write-up or two about the company you are considering. Try to find any and all media, both good and bad, about the company to help you make a better decision about working for them. 5. Charity Through the company's website, you may be able to discover if they support a certain charity. A company that shares its wealth is worth taking a second look at as a possible employee. Armed with information, you can wow the interviewer and hope to become the next employee of the month. Read Also: Don’t Get A Second Job: 10 Unconventional Ways To Make Money Discuss With Your Web Designer And Explain What You Want Before Starting The Job Do I Have Enough Super To Retire: Considerations Before Leaving Your Job

9 Best Entry Level Marketing Jobs When Starting Your Career

Marketing is a generic term that encompasses a broad range of career paths. There are several opportunities in marketing that can take in different directions and open your door to success. Now, if you are searching for the best entry level marketing jobs, then you have come to the right place! A marketing career attracts artistic and encouraging individuals. This career path in entry level marketing jobs is demanding as well as satisfying due to high salary rewards. A career potential in marketing is unlimited because it is used in every industry and company. A company requires an individual who can understand the marketing industry well and help them in the growth of their business. Marketing Job Description - Duties & Responsibilities A marketer is an individual who promotes products and services on behalf of a company. They are also responsible for boosting the company’s promotional efforts and increasing return on investment. Marketers create a message that describes the benefits of the company’s products and services to their target audience, and it directly affects sales. Now, let’s discuss the top duties and responsibilities of a marketer. Analyzing the results of the campaigns and reviewing the progress by making adjustments. Researching the past successful campaigns in order to understand what is working and vice versa. Conducting marketing research to understand the target audience’s needs, interests, habits, wants, and other factors used in targeted marketing campaigns. Meeting with clients to discuss goals, budget, and brand guidelines. Helping team leads set, allocate, and control the budget of every project. Creating a style for the brand that captures the attention of the target audience. Collaborating with advertising, marketing, and sales team members in order to plan promotional marketing campaigns. Specifying a company’s target audience based on market research. Skills Required To Become A Marketer The major part of a marketing career is that you need to understand the needs, preferences, and limitations that describe the target group of consumers. This is usually done by the marketing research team. Besides, there are some skills that are required to succeed as a marketer, and this includes the following: Research skills Problem-solving skills Writing skills Analytical skills Communication skills 9 Best Entry Level Marketing Jobs [Updated] If you are choosing marketing as your career path, then you need to understand this industry in depth. You also need to build a portfolio, engage in conversions, and stay updated with all the marketing data. The best entry-level marketing jobs depend upon your skills and interests. The job will allow you to showcase your skills and improve the same by working on them. At the same time, you can use those to reach your career goals. To reduce your time and efforts, we have listed the top 9 entry-level marketing jobs that will boost your career path. 1. Marketing Assistant A marketing assistant supports a company’s marketing team in tracking, executing, and planning the achievement of marketing campaigns and programs. The major responsibilities of a marketing assistant include the following: Organizing marketing events Creating marketing materials Assisting the marketing team on projects Analyzing data to monitor campaigns Creating and managing the production of marketing collateral Providing project-specific administrative support Producing content for all social media platforms 2. Content Marketer Content marketers help in the planning and the development of the organization’s content and strategy. They create content not only for the company’s website but also for the social platforms to increase the visibility and conversions of the business. The major job responsibilities of a content marketer are as follow: Working with clients to edit and modify the copy to meet the content expectations. Collaborating with PR and marketing departments Proposing copy concepts in an interesting way for clients Researching the organization’s audience and market trends Helping SEO individuals Contributing to content strategy and planning Creating engaging contents 3. Media Assistant Another best entry-level marketing job is media assistant. They work closely with the media team and help in the planning of advertising campaigns across broadcast media channels and digital print. The major job duties and responsibilities of a media assistant include: Developing and maintaining a strong relationship with media outlets. Performing administrative duties Researching audiences and media channels Pulling and analyzing media reports Using media software to track the performance Obtaining and analyzing media. Monitoring media for the appropriate placement of ads 4. SEO Specialist A Search Engine Optimization (SEO) specialist optimizes the performance of the organization’s online content and web pages. They focus on the target keywords and make sure it appears on the top pages of Google. The major job duties and responsibilities of an SEO specialist include the following: Collaborating with blog writers and content creators. Conduct keyword research for the company and clients Improving the ranking of the website Developing a strong SEO strategy and tracking keyword trends Analyzing the search engine’s performance Implement link building strategy Track and report website’s analytics and PPC campaigns. 5. Sales Representatives A Sales Representative recognizes and pursues new customers and clients for the company. They are responsible for selling the company’s products by educating the prospects and identifying leads. The major job duties and responsibilities of a sales representative include the following: Providing customer support Meeting sales objectives Building relationships with prospects Tracks all the sales activities in the company Schedule meetings and presentations Generating leads for customers Coordinate with other team members to improve sales effort 6. Account Coordinator Account Coordinator is one of the best entry-level marketing jobs in 2021. These individuals are a part of the advertising agency and help to manage client accounts and campaigns. Thus, they provide day-to-day administrative support to account executives. The major job duties and responsibilities of an Account Coordinator include the following: Creating work schedules and project plans Managing account budgets Helping managers create promotional events for the organization Assembling promotional materials Addressing client queries and solving issues regarding the same Serving clients regularly Drafting sales proposals 7. Digital Marketing Coordinator A Digital Marketing Coordinator devises and implements marketing campaigns on online platforms. They help to create content and build the presence of an organization effectively. The primary responsibilities of a digital marketing coordinator include the following: Analyzing results of the digital marketing campaigns Building strong website presence on social platforms Identifying business opportunities for growth and development Organizing social media sites and creating online content Manage email campaigns Tracks website analytics and other reports. 8. Marketing Analyst Marketing Analyst is one of the top marketing jobs for the entry level position. They conduct research, analyze data, and boost marketing efforts. The top job duties and responsibilities for the marketing analyst are as follow: Create specific research methods Interpret data and formulate reports Utilize online marketing research and catalog findings to databases Develop research proposals and create reports to present data findings Understand the marketing trends in-depth and community with other team members. Measuring and reporting on marketing performance campaigns 9. Public Relations Public Relations specialists build and maintain a positive public image for an organization. They create a press release or media that shapes public opinions of the company in order to increase brand awareness. In short, Public Relations specialists are responsible for maintaining a positive image of the company. The top job duties and responsibilities for Public Relations are as follow: Tracking press opportunities and speaking engagements Works with managers to identify trends and group interests Updating and maintaining web content Preparing and editing organizational publications Understanding the organization’s objectives Planning the development of programs Establishing and maintaining relationships with consumers The Final Thoughts The above-listed entry level marketing jobs may lead you to a job in product management in which you would be responsible for the success of the brand. A marketing career is very rewarding and interesting in the long run. Thus, you can make your career in this field and enjoy high pay. Besides, let me know your doubts in the comment section below regarding marketing-level jobs. READ ALSO: Career Options after 12th Science 8 Useful Tips for Personal Career Development Is Real Estate Investment Trusts A Good Career Path? How Many Jobs Are Available In Real Estate Investment Trusts?

Genius Job Interview Tips That Will Guarantee Success

No matter how experienced are you when the day of a job interview comes your heart starts to beat faster, words get stuck in your throat, and hands shake like on the first date. We know the feeling, and it’s completely natural to be anxious before attending an interview which might decide your future. Nevertheless, there are ways to control stress and anxiety, and solid preparation is one of them. Not to forget, in order to succeed in your next job interview, you have to put a foundation. A great start is your resume, and you should carefully design it depending on the desired position. The first step is to introduce yourself briefly, tell the main facts regarding your previous occupations, educational background, achievements, and skills. Everything should collaborate and bring the best picture. The second step is to design your resume in a way it would stand out and be easier to scan. To help with that use premade resume templates which you can find on Novoresume. In this article we suggest six tips on how to master your next job interview: Before: 1. Use all possible channels for your job interview: In times of the digital revolution, it would be a shame not to use all possible channels and platforms to get needed information. This point is highly valuable while preparing for the job interview, as you can find all the smallest details about the hiring company. Don’t only check the website, but also include social media, blogs, and articles from additional sources. It is beneficial if you can find finance data regarding the company, analyze it and try to take the main points. Use statements about their business, make a basic forecast about the industry, if possible the company itself. It will surprise interviewers and show devotion to your career and compelling research skills. 2. Make yourself look good: A candidate should research the hiring company, however, not to forget, there is a great possibility that the company will check the applicant as well. To represent yourself well, check all social media accounts, publications and other related public data about you. Even though you probably forgot that picture from the party three years ago, it’s still there, and you should be aware that the company can easily spot it. Clean your photo albums, check all embarrassing posts and publications. It might protect you from an embarrassment during the interview. 3. Pick the right time for the interview: According to the online job market platform Glassdoor, there is a certain time that works better for meetings, and might even boost your chances of getting the desired position. It’s recommended to avoid early meetings, late and before lunch interviews. Those simple factors, as interviewers being too sleepy, hungry or tired have a high impact on your chances to get a job. What is the best time for a job interview? It is Tuesday around 10 am, this time makes sense because people are already tuned in a working week, it’s not early morning, but yet no one is wondering about lunch. Therefore, if you have an opportunity to arrange the time, try using Tuesday at 10 am. During: Prepare questions: Although a job interview is used to test your competence for a specific position, it’s also an ideal possibility to show your interest and curiosity in the hiring company. If you prepared well before the big day, then you should have at least a few questions for interviewers. Don’t be shy and ask, however, try to find issues which interested you but you couldn’t find answers online otherwise they might assume you are just lazy. If before the big day you've found facts regarding the business’s success or failure, ask what caused a particular situation. Again, it will show your knowledge about their business and high interest. 5. State why are you perfect for this position: One of the most common questions during job interviews is why did you choose this position and what does make you think you are a good fit. Why do you consider yourself a perfect candidate is the main one because you will have to convince interviewers with your competence. Before the meeting, study the description of the position, what is it required to achieve it, what experience and skills are needed. Accordingly, you will be able to create a brief story about why you are the one who is the best for this job. After: Send a thank you Email: A short thank you note within first 24 hours after your interview is a polite way to remind about yourself. A great chance is that the hiring company had many other applicants and it’s necessary to remind the company about yourself. A formal and brief email mentioning the main takeaways might guarantee you a next stage of the hiring process. Even though you don’t get to the next step, there is a chance they will offer you some other position because of the enthusiasm you’ve shown. A job interview is a challenging experience, but you can master it and reach the best possible outcome. And no matter how many meetings you’ll have that day, spend enough time and carefully prepare. If you pick the tools and techniques that work for you, then you will achieve the desired position without any hassle. All in all, despite all the study and research, use your confidence and take the matter into your own hands. Read Also: Perfect Resume Samples For Every Job Ten Interview Tips That Might Surprise You: The Medical Edition

5 Reasons Why a Marketing Degree Makes Sense in 2020

With a Marketing Degree, You Can Hold Many Different Jobs

Virtually Every Company Needs Marketing

You’re on Technology’s Cutting Edge

You Can Be Your Own Boss

You’ll Have Job Security

B.Sc. Agriculture- An emerging career option in India

Anxious About Your Future? Here Are 3 Strategies for Planning Ahead

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Finding Your Dream Career: 5 Useful Tips for you to Research about a Company before You Apply

9 Best Entry Level Marketing Jobs When Starting Your Career

Genius Job Interview Tips That Will Guarantee Success

5 Reasons Why a Marketing Degree Makes Sense in 2020

With a Marketing Degree, You Can Hold Many Different Jobs

Virtually Every Company Needs Marketing

You’re on Technology’s Cutting Edge

You Can Be Your Own Boss

You’ll Have Job Security

Share this Article

B.Sc. Agriculture- An emerging career option in India

Anxious About Your Future? Here Are 3 Strategies for Planning Ahead

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related