Ten Tips for Getting Your Business to High Ranks

27 April 2019

Getting ranked on Google isn’t easy. If you want to simplify things, you could just say it’s all about delivering the most relevant results to any given search query. For the cynical, this can include paying Google to showcase your ads for certain types of searches. However, this is an over-simplification of the real situation, because Google’s algorithm is more complex than what many might assume.

This does not mean there are no techniques you can employ to get higher ranks, though. There is enough understanding of how Google works for a business to increase their rankings by gaming the system. There are methods you can use that can boost your website, reaching more customers and maybe even improving your conversion rate.

What Makes You Stand Out?

Your first move is to focus on what makes you unique. Is it fast, low-cost shipping to Amazon FBA? Is it a product lineup that is uniquely your own? Focus on what makes you stand out from the market, and align your website’s content with keywords that highlight that. Differentiate yourself from your competitors. It could be a unique property, special shipping options, or just plain geography.

Your Keywords:

Find the keywords that best work for your website. These will likely be based on or directly be the first words that you expect someone to type into the search box on Google. Don’t use just one, though. For any given niche, you’ll get about 40 to 50 good keywords to choose from.

Sprinkle, Don’t Splatter:

Use multiple keywords, but don’t overstuff the site with them. Keep the placement relevant and focus on making the content readable to a human being. This means the placement has to be smooth and work with the flow of the text, rather than randomly inserted.

Build Your Links:

Do you know why Wikipedia is so high in search engine ranks? It’s perhaps the single most linked-to site in the world. A network of websites linking to your website helps improve your rankings. However, the quality of the link is more important than the quantity. A link to an online casino from an authority like the Nevada Gaming Control Board is worth more than hundreds of links from random people.

Better Quality Content:

Content is important. You want to have valuable content on your site because it drives a part of Google’s search systems. A combination of videos, photos, and content is going to be the key tactic here, merging them seamlessly to tell your brand’s story and sell your brand’s values. The consistent output of quality content will help your site stand out and rank on Google’s search results.

Ease of Use:

Make the website user-friendly. We do not mean this solely from a technical perspective, where you design it to be easier for Google crawlers to read. We mean to make it easy for humans to navigate and find things on the site. Optimize for both the big platforms like desktops and laptops, as well as mobile platforms. Make the site load fast and have numerous internal links so navigation requires as few clicks as possible.

Social Media is Your Friend:

Tap social media. People are obsessed with social media and access more content through those networks than ever before. You don’t want to be left out. The social media profile and accounts of your business can end up ranking higher than your website because social media platforms can double as search engines in certain circumstances. Take advantage of that.

Be Patient:

Rome was not built in a day. A high rank isn’t going to happen overnight, either. It takes time and concerted effort to get that high. Even if you have the most extensive, authoritative links and the best content in the world, shifts in search rankings don’t occur overnight. You need patience and perseverance, instead of forcing things to speed up.

Data Analysis:

Analyze the data that you get. In all conflict and competition, victory favors the ones who are better informed. Get your metrics and data and analyze it, or get experts to go through it and analyze things for you. The more you understand about how your site is doing, the more you have to work with to improve your standing. If you neglect the analysis, you leave yourself blind.

Don’t Settle For Second Best:

Finally, don’t settle for the low rankings. The average user only ever sees the first page of search results, and only the first ten get any significant clicks. This is where you want to aim, not for anything less. Build your entire strategy with this high goal in mind, because anything lower means that you’re setting yourself up for failure.

Conclusion:

Optimizing your website to rank higher on a search engine is not easy. There are plenty of terms to learn, jargon to understand, and techniques to master. However, it can be done and it is very possible to achieve a high rank on a search engine, even in a crowded niche. You just have to know what to do and how to do it.

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How to Apply for and Get Employee Retention Credit (ERC)

The Employee Retention Credit (ERC) is a tax credit that was introduced as part of the CARES Act in 2020 to help small businesses retain their employees during the COVID-19 pandemic. For wages given to qualified employees between March 13, 2020, and December 31, 2021, employers who participate in the ERC are entitled to receive a refundable tax credit of up to $5,000 per worker. The credit has since been extended and expanded under subsequent legislation, making it an important resource for small businesses that have struggled with the economic impact of the pandemic. As a small business owner, you may be wondering if you are eligible for the ERC and how to go about claiming it. This guide will walk you through the eligibility requirements, calculation, and application process for the ERC. We'll also answer some common questions about credit and provide tips for maximizing your benefit. If you're a small business owner looking for ways to retain your employees and stay afloat during these challenging times, read on to learn how the ERC can help. Eligibility Requirements The eligibility requirements for the ERC are determined by the IRS and are based on several factors, including the size of the business, the impact of the pandemic on the business, and the number of wages paid to employees during the qualifying period. Employers who had a significant drop in gross receipts compared to the same quarter in 2019 were considered eligible for assistance under the CARES Act. This condition was determined by two factors: first, whether the employer had a whole or partial suspension of activities as a result of a government order linked to COVID-19, and second, whether the firm had had a considerable decrease in gross receipts. Subsequent legislation has expanded eligibility to include employers that experienced a decline in gross receipts of at least 20% in any quarter of 2020 or 2021 compared to the same quarter in 2019, among other criteria. It is important for small businesses to carefully review the eligibility requirements for the ERC to determine if they qualify for the credit. This will help ensure that they can maximize their benefits and receive the financial support they need to retain their employees and stay afloat during these challenging times. ERC Calculation The ERC is calculated as a percentage of qualified wages paid to employees during the eligible period. The credit rate is 50% of qualified wages for the first half of 2021 and 70% of qualified wages for the second half of 2021. The maximum amount of qualified wages that can be taken into account for each employee is $10,000 per quarter, which means the maximum credit per employee is $5,000 for the full year. The maximum amount of the ERC is $5,000 per employee for the full year. This means that if an eligible employer pays qualified wages of $10,000 to an employee during the eligible period, they can claim a credit of $5,000 for that employee. To claim the ERC, eligible employers can reduce their federal employment tax deposits or request an advance payment from the IRS. If the credit exceeds the employer's federal employment tax liability, they can request a refund for the excess amount. It's important to note that employers cannot claim the ERC and the same wages for other relief programs like the Paycheck Protection Program (PPP). How To Apply For The ERC? To apply for the ERC, eligible employers can claim the credit on their federal employment tax returns, including Form 941 or Form 943, for the eligible quarters. They can also request an advance payment of the credit by filing Form 7200 with the IRS. Eligible employers should consult with their tax advisor or accountant to determine the best method for applying for credit. Documentation Required To support their claim for the ERC, eligible employers must maintain documentation that shows the number of employees and the number of qualified wages paid to them during the eligible period. The documentation should also show the impact of the pandemic on the business, such as government orders or significant declines in gross receipts. Deadline To Apply The deadline to apply for the ERC is generally three years from the date the federal employment tax return is filed or two years from the date the tax is paid, whichever is later. Eligible employers should file their employment tax returns and claim the ERC as soon as possible to maximize their benefits. It is important for small businesses to understand the application process for the ERC, including the documentation required and the deadline to apply. Conclusion The Employee Retention Credit (ERC) is a valuable financial relief option for eligible small businesses impacted by the COVID-19 pandemic. To successfully apply for and receive the ERC, small businesses must meet the eligibility requirements, understand how to calculate the credit, and follow the application process, including providing the necessary documentation. The ERC can provide small businesses with much-needed financial support to retain their employees and sustain their operations during these challenging times. It is important for eligible businesses to take advantage of this program and consult with their tax advisor or accountant for guidance on how to maximize their benefits. By following the guidelines outlined in this guide on how to apply for and get the Employee Retention Credit (ERC) for small businesses, eligible employers can receive the necessary financial support to navigate the pandemic and emerge stronger in the future. Additionals: Understanding How Employee Recognition Can Aid Your Consulting Firm Things to Consider When Sourcing Employees for Manufacturing Plants 5 ways employee perks can dramatically enhance your personal life

5 Business Website Translation Tips

When a company is already succeeding locally, business owners usually turn their thoughts to expansion. It makes good financial sense to expand by replicating your efforts and building on what you already have. After all, this is how some of the largest and most successful chains in the world started out. Make use of Website Translation to improve your business to the next level. With the internet making global commerce a standard way of conducting business, the landscape has changed, opening up new opportunities. A worldwide presence is not just for big corporations like McDonald's or Coca-Cola. The ability to do business across the globe is now within reach of even the smallest companies, thanks to globalization. One of the most cost-effective ways to expand into new territories is by utilizing website translation services to increase your global reach. Making it easy for people in other parts of the world to access your goods and services can give you a far more competitive edge over your competition than opening a physical retail outlet. What was once a highly specialized and very costly field is now a global industry. Many inexpensive opportunities exist to hire professional translation agencies to help you reach a multilingual audience. The global market is wide open. You can start small with just one language at a time or choose to expand into many countries at once. The choice is yours – it just depends on how ambitious your vision is! For those who decide to take the plunge, we have five tips to help you enjoy a successful website translation process. Different Ways To Develop Your Website Translation Tips To Develop Your Business There are multiple ways you can opt to develop the translation of your business. Working on this matter you have to make your choices in the right direction. 1. Avoid Machine Translation: One of the biggest mistakes people make when they decide they want to go global is attempting to rely on machine translation. Yes, there are plenty of apps that can translate entire pages into a wealth of different languages, and they can be quite helpful in certain situations. However, translating your business website is not one of those situations. Website translation tips can help you to work things well in your favor. Although machine translation is improving every year, it is not advanced enough to replace human translators, especially when it comes to business purposes. Chatting with foreign friends on Facebook is one thing. Product descriptions and important terms of service pages that have legal implications are an entirely different thing. There are many humorous yet unfortunate examples of words literally being lost in translation. For example, in 2018 the tourism authority in Fiji created a video promoting travel to the country by highlighting everyday Fijian words. This was all well and good, but one of the terms, Vale ni Lotu was mistakenly translated as “toilet” instead of its actual meaning: “church” or “place of worship.” Understandably, Fijians were not amused. 2. Globalize Where Possible but Localize Where Not: Globalizing and localizing are both a part of the translation, and there is a place for each approach during website translation. If you want to save time and effort, start with globalization. Work on similarities between regions as opposed to differences and avoid the need to adapt to multiple cultures where possible. However, there will be some instances where localization is essential in order to reach a specific audience. Employ localization tactics for the most critical information, like local industry language or regional idioms and figures of speech. In this way, you will avoid inadvertently offending your audience before you even make your brand known. 3. Use a Sector-Specific Translator: There are translators available in every possible language and for every possible sector. If you sell medical equipment, use a medical translator. If you are in the hospitality industry, hire a translator who specializes in hotels and travel. There is no reason to hire a general translator if your field is specialized; there are too many talented language service providers not to find one that fits your exact needs. 4. Check the Quality, Even When You Don’t Speak the Language: If you don’t speak the language you are having your website translated into, how are you going to know if you have a high-quality translation? Don’t worry though, help is at hand. You can use a professional proofreading service or another translation agency to double-check the quality of the work. It doesn't mean you need to spend a lot of time or money: simply use them to check a few paragraphs of your translation to ensure that it’s flawless. 5. Allow Plenty of Time for Your Translation Project: Every project is different, and some translation jobs are harder than others. Depending on the industry in which you operate, it may require more time and research on the part of the translator to provide you with the highest quality deliverables. Translation, like writing, is an art. It should not be rushed if it can be helped. Not only will rushing frustrate the translator, but it could affect the outcome of the project. If you follow these tips, you should be well on your way to expanding your business into foreign markets in the near future. Now is the time to seize the opportunity, before your competition gets there first! Read Also: Riding The Wave Of Popularity: 7 Most Popular IT Buzzwords And What They Really Mean English As A Second Language: Ways To Find Great Teaching Materials On A Budget Language And Speech Disorders In Children: How Speech Therapists Can Help The Importance Of Exploring And Knowing The Language Hindi Tips To Help You Learn A New Language In A New Country 5 Golden Rules Of Children Language Learning

Top 3 Dropshipping Marketplaces: Pros And Cons Of Each

Dropshipping is a trendy business model that has already attracted about 78% of retailers in the USA that implements some form of it; the market is going to reach $240 billion in 2023. The main difference to the standard sales model is that dropshipping is an e-commerce business model that shifts all production and delivery responsibilities to the Supplier or Manufacturer. At the same time, a Dropshipper is responsible only for the online store. After a drop shipper finds a trustworthy supplier, his main task is organizing an online store. The online store can be created on a relevant marketplace or a separate web resource. In each case, it should be prepared with all information, including pictures or videos of the sold goods and possibilities to make an order for Customers. This article is aimed at marketplaces, which one to choose for dropshipping for placing your online store. Marketplaces also can be used for searching for suppliers and manufacturers. Main Requirements For Dropshipping Marketplaces The main value of drop shipper work is an online store. Customers first choose the website for order and with high competition of Internet proposals, attracting customers to visit and stay on your website is essential. Marketplaces are perfect e-commerce platforms for beginners as they have many tutorials and advice on starting a dropshipping store. It is recommended to choose a dropshipping marketplace based on the following parameters. The fee for launching your website; User-friendly navigation with all required plugins; Customer traffic for your chosen niche; Possibility to use software for listing, design templates, order fulfillment, and delivery tracking; Integration with other marketplaces for easy creation of product descriptions; Integration with website builders or content management systems (CMS); 24/7 technical support. Top 3 Dropshipping Marketplaces Based on the described parameters, the top 3 dropshipping marketplaces are listed below. You can place your products on all three to find your audience or choose the one suiting your requirements. eBay eBay is one of the biggest marketplaces where you can buy everything except tobacco, alcohol, lottery tickets, and other goods. The most popular categories are face masks, smartphones, men's accessories, and video games. With dropshipping on eBay, you can access its massive auditory without effective marketing campaigns. Their auction site attracts thousands of customers. This marketplace is recommended for small dropshipping companies starting the business, as they propose fewer investments. All subscription plans are based on the insertion fee with a limitation of listings, a fee after the transaction based on the sale price, and a fee per order. The basic store fee with 250 listings is $21.95. You can find more detailed information regarding fees and requirements for setting up the store in this guide. Pros ● eBay does not require to have storage of goods for selling ● Plenty of applications are available for automatization and setting up the store ● Marketing campaigns are not required in the initial stage of setting up the online store ● Possibility for easy business expansion ● Easy to get started ● eBay has a lot of tools for marketing campaigns Cons ● Strict dropshipping rules ● Difficult to find a supplier fulfilling all eBay requirements ● To be rated as a reliable seller on eBay, you need to have already positive reviews and a proven sales record ● eBay does not allow to drop ship from other marketplaces ● Intensive competition Shopify Shopify is one of the most popular dropshipping platforms hosting 500.000 e-commerce stores worldwide. To start selling there, you need to pay a basic subscription for $29 for a domain name, the quantity of sold goods, and additional features (such as gift cards or reports). Plus, you must pay 30 cents per transaction for each tariff plan. For beginners, you can choose a 14-day free subscription. However, with growing your business, you need to change subscriptions to other plans to increase staff accounts and inventory locations. You should pay additional expenses for customization and automatization; most of the required applications are not free. But the paid money is worth it; numerous apps for setting up the online store with fully customizable themes exist. In addition, many marketing tools are available for Shopify to start selling as quickly as possible. Pros ● Availability of different tariff plans starting from $29 ● User-friendly interface with prefilled pages ● Integration with most dropshipping apps (Oberlo, MXED, Spocket) ● 24/7 email, phone, and chat support ● A large community of drop shippers using Shopify ● 14 days free trial ● Quick set up of an e-commerce store Cons ● The advanced package is expensive $229 ● High competition ● In addition to a subscription, you need to pay for each transaction WooCommerce Five million people already use this plugin, and you can also dropship there. It has a special WooCommerce Dropshipping application to manage all activities from there. You can quickly start your online store there, even alone. WooCommerce recommends using WordPress plugins and extensions for setting up the website. WooCommerce does not recommend dropshipping from eBay or Amazon, as you will meet massive competition with the same goods on this platform. The possible suppliers could be found on Amazon, SaleHoo, or simply in Google. The WooCommerce plugin is available for free, but you need to pay commissions for a domain, host, extensions, and security. Unfortunately, to set up the store, you need time from days to weeks, as you need to install all required applications and go through the delivery policy. Pros ● Many apps and plugins are available for website creation and automatization ● The WooCommerce fee depends on your business capabilities and needs ● WooCommerce supports all payment methods ● Market integration with all leading platforms ● The store design is executed through a WordPress plugin ● Open-source software and fully customizable Cons ● Tools are required to set up the store (WordPress, WooCommerce Dropshipping, WooCommerce Lead Time, etc.) ● Requires significant time for setting up the store ● You need to have skills Conclusion The marketplaces help to simplify the creation of an e-commerce store, but all work for its marketing and maintenance you should keep to yourself. Do not forget about SEO campaigns, advertisements in social networks, email campaigns, and other tools to attract your targeted audience. If you, in addition to the product description, add to your helpful website information, research, or comparisons of why your products are good, this will significantly increase the value of your goods. Proper supplier is another milestone for your business, but you must check the Supplier based on the desired marketplace requirements. Finally, marketplaces are significant helpers in setting up a business for newcomers, especially Shopify, WooCommerce, or eBay. They have all the tools for easy creation of the business process and start selling online. But you need to pay subscription fees and purchase applications for proper customization. Read Also: How To Get Product Ideas For Your Ecommerce Business Strategies For Running A Pet Supply E-commerce Store Recognizing How Important Inventory Management Is To Your E-commerce Store

Ten Tips for Getting Your Business to High Ranks

What Makes You Stand Out?

Your Keywords:

Sprinkle, Don’t Splatter:

Build Your Links:

Better Quality Content:

Ease of Use:

Social Media is Your Friend:

Be Patient:

Data Analysis:

Don’t Settle For Second Best:

Conclusion:

How is Shampoo Made?

5 Best Types of Paper to Use for Business Cards

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How to Apply for and Get Employee Retention Credit (ERC)

5 Business Website Translation Tips

Top 3 Dropshipping Marketplaces: Pros And Cons Of Each

Ten Tips for Getting Your Business to High Ranks

What Makes You Stand Out?

Your Keywords:

Sprinkle, Don’t Splatter:

Build Your Links:

Better Quality Content:

Ease of Use:

Social Media is Your Friend:

Be Patient:

Data Analysis:

Don’t Settle For Second Best:

Conclusion:

Share this Article

How is Shampoo Made?

5 Best Types of Paper to Use for Business Cards

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related