5 Best Types of Paper to Use for Business Cards

Published on: 29 April 2019 Last Updated on: 12 September 2024

Business cards are an excellent way for entrepreneurs to introduce their enterprises and providing their contact information as well. Business cards are often the first impression that a potential customer will get about a business. It should, therefore, convey a sense of professionalism and quality and pay attention to details as well. The quality of a business card starts with the paper stock that a business owner chooses to use for the card. These are top five paper stocks that businesses often use for making their business cards.

Different Types Of Paper You Must Use For Your Business Cards

1. Matte Stock:

These paper stocks are often used for cards with smooth, non-shiny finishes. Though commonly found in tans, beiges, creams, and white, matte stocks are available in a variety of colors to meet the needs of every business. However, those using matte stock color tones should be aware that their lettering may be less crisp than those printed on business cards with a neutral tone. Matte stock cards are always clean and grant the holder the ability to write on the card in case their telephone number or name needs to be added or changed. Sometimes people refer matte stocks as dull stocks depending on the printing company and manufacturer. Matte paper prints are bright enough and give a neat finish to a business card. When you are selecting any business card printing online first ask for the samples. Then finalize your decision.

2. Card Stock:

Card stock is the correct term that people often use when referring to different types of papers used for making business cards. However, some printing companies and manufacturers call their paper prints cover stock. The weight of a card stock ranges between 80 to 110 pounds, but this depends on its intended purpose and the target audience. These cards are sturdy enough and designed to withstand excessing handling, which is crucial for a name or business card. A lower paperweight creates flimsier cards while higher paperweights are used for making more rigid business cards. A heavyweight paper card cost more than a lighter weight card stock. Due to their heavyweight, business cards made with stiff card stocks can last longer than those made with lightweight paper prints. The type of card stock ranging from textured to photo, glossy, and matte also determines how durable and useful a business card will be. Business cards are made with specific kind of papers to make the cards formal and professional. Card stocks are among the best and most frequently used paper prints for printing business cards. These characteristics make card stock the perfect business and name cards printing paper.

3. Photo Cards:

Companies use photo card stocks when they want their business cards to have a photo quality finish. These card stocks are often used by actors, real estate agents, and models. These paper prints are the equivalent of photographs and are available in a range of versatility for enterprises interested in a more sophisticated impression. You can use photo card stocks for both double-sided and single-sided name and business cards in full color.

4. Glossy Stocks:

Glossy stocks are a popular choice in making name and business cards. These paper prints are the best for double-sided printing and bright colors and come with an aqueous coating that aids in creating a shiny finish. Glossy stocks are available in a broad spectrum of colors to offer business owners more options for their business cards. Companies using glossy stocks for printing their business cards can incorporate multiple images with almost the same photographic quality or place a photo in the background. The longevity of the card is one of the advantages of using glossy stocks for your business cards. Due to their aqueous coating, business cards made with glossy stocks can withstand tearing and water damage. The only disadvantage of using glossy stocks for professional business cards is the inability to write on the card in case the contact information gets altered. However, it is an ideal paper print that any company can use for making its business cards. Its aqueous coating is suitable for double-sided printing, and companies can use the card for dazzling colors and creating a glittering finish. Glossy cards are available in a variety of colors to give the cardholder limitless color options. It is the best choice for any business interested in printing a photo on their name or business card. It also works well for any company seeking just a glossy card or a card with a shiny logo and finish.

5. Textured Card Stocks:

These card stocks come in either glossy or matte stocks form. However, these card stocks have a pattern pressed into their surface to create a feel such as dots, basket-weave, and hounds-tooth. These card stocks are available in a broad spectrum of colors, and their users are companies and organizations seeking a physical dimension to their name or business cards. These card stocks are the perfect option for single-sided business cards. The advantages of textured matte stocks are almost similar to those of standard matte stocks except that they allow business owners to print both sides of their business cards. A double-sided business card can sometimes leave a potential client confused, especially if the details aren’t clear enough. Textured stock cards are a perfect option for a business seeking to make its cards unique and stand out from the rest. Textured stock cards appeal to the touch, and when a business owner hands them over to a client, they can be sure of repeat purchases.

Always remember that you are choosing what sort of impact your brand has on the environment and not what clients feel or see about it when choosing a business card paper. That’s why business card printers including JoinPrint AU are using recycled papers to create eco-friendly business cards. You are sending a message to your clients when you decide to hand over business cards to both your existing and potential clients. Of course, every business owner would want to use their business cards to express how concerned they are about things such as preserving the environment, and that’s why everyone is going for cards made with recycled papers.

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Top 10 Best Serial Entrepreneur Of All Time – 2024 Update

Most of us are accustomed to the term entrepreneur. But in case you do not know what is a serial entrepreneur is, let me define a serial entrepreneur for you. A serial entrepreneur is someone who has more than one business in their bucket. They start one business, and then if they fail, they start another one. Or, in some cases, they sell the existing business in a great deal and start another one. What Are The Characteristics Of A Serial Entrepreneur Inc. Magazine says a strong sense of optimism and a high impact threshold characterizes successful entrepreneurs. These qualities are necessary due to the high risks that they take and the long hours of launching a small company when success seems to be a mirage in the desert. They also show strong self-reliance and a desire to stay innovative. They understand that money is not everything. Entrepreneurs do not always have a guarantee of success when they open a chain of different businesses. Sometimes, just one business takes all of the focus of an entrepreneur. Top 10 Best Serial Entrepreneur Of All Time Here are the top 10 entrepreneurs of all time. Who never fails to amaze us with their new innovative business ideas. Here are the serial entrepreneur examples. 1. Anthony Mongeluzo At the age of 21, Anthony Mongeluzo started his first professional company from his parent’s house and took a step towards being a serial entrepreneur. And that is Pro Computer Services. He also had other companies when he was a teenager. He is also the CEO and President of an information technology firm in Marlton, N.J. After some time, PCS has gained regional as well as national recognition as one of the fastest-growing companies. With an annual revenue of $25 and 25 employees, PCS has offices in four states. Companies: PilotLight studios Pro Computer Services Dynamic Telecom Solutions 2. James Currier At the age of 6, James Currier started his entrepreneurial career as a worm seller, and now she is one of the best serial entrepreneurs. When he was in the 8th grade, he opened a store in his school cafeteria. By the time he graduated from Princeton University, he already had 18 little ventures in his bucket. Jiff Inc., which is well known for making HIPAA-compliant mobile software for the medical industry, is led by James Currier. He is not only the lead investor here but also the Executive Chairperson. He has also founded Palo Alto-based Ooga Labs. It helps to develop e-commerce and mobile startups along with medical software. Companies: Tickle Ooga Labs Jiff Inc 3. Ellen Thompson Ellen Thompson has experience in starting and selling companies for more than 20 years. In 1993, Thompson founded a skill-testing firm named Know It All. In 2000, Kenexa Corp. had bought more than 300,000 shares. After she founded another company named 4 Walls, she is now the CEO of the company. This company is based near Philadelphia and helps apartment owners get customers via search engine marketing and social media. The list of serial entrepreneurs will be incomplete without this name. Companies: 4 Walls. Know It All. 4. Rod Drury This New Zealand serial entrepreneur has had a fascination with computer technology since his teenage years, and he has transformed this fascination into his career. He helped found the software company Glazier Systems. In 1999, it was sold for around $7 million. He was also the founder of AfterMail, which is an email intelligence concern. In 2006, the QSFT, or Quest Software, acquired AfterMail for $15 million. At present, Drury is the director of the New Zealand Stock Exchange, the director and founder of Pacific Fibre, and lastly, the Chief Executive Officer of an online accounting portal, Xero. Companies: Pacific Fibre. AfterMail. Glazier Systems. 5. Janet Kraus Janet Kraus is the senior lecturer at the Harvard Business School and has already started and sold 2 businesses. She is the co-founder of the concierge service company Circles. With her hard work, she developed the company with a revenue of $50 million. In 2007, she sold Circles to Sodexo. Just after that, she started leading Spire. This is a high-end social media business that is related to travel. In 2010, it was sold to Perfect Escapes. He is another serial entrepreneur who finds it fascinating to start new ventures. Companies: Spire. Circles. 6. Josh Kopelman The managing director of First Round Capital, Josh Kopelman, is very fond of forming and investing in Internet companies. It has already been around two decades since he is doing this. In 1992, the Infonautics Corporation came to the public in 1996. At that time, he was attending the Wharton School at the University of Pennsylvania. Three years later, in 1999, he started Half.com, which is an online store for used music and books. But just after one year, it was acquired by eBay. He has also invested in several startups, like mint.com and StumbleUpon. Companies: TurnTide. Half.com. Infonautics. 7. Harpal Sandhu Harpal Sandhu is the Chief Executive Officer and President of Integral Development Corporation. It is a Sunnyvale, California-based company owned by this serial entrepreneur. It was 1993 when he was the co-founder of this company. This organization claims to be the only multi-sided trading network that works for foreign exchanges. Earlier, Sandhu was the president and founder of Infinity Financial Technology. In 1998, the software company SunGard Data Systems acquired Infinity Financial Technology. Companies: Integral Development Corporation Infinity Financial technology 8. Gerard Ferro It has already been more than two decades since Gerard Ferro has been setting up and running technology and health businesses. He is also the co-founder and CEO of a prescription discount business, Free For All, which is based in Marlton. Gerer Ferro also cofounded a pharmacy benefits management concern, SUNRx. He was also the chairperson and CEO of the organization. Under his leadership, this company was able to gather a revenue of $49 million in its first five years. During the late 1980s, he was also the co-founder and CEO of Simacre. Companies: SUNRx. Simcare. Free For All. 9. Oprah Winfrey Oprah Winfrey is another shining star in the sky of serial entrepreneurs. When she was in high school, he started his career in the broadcasting industry. The media empire and her group of businesses across magazine publishing, radio, and television have made her a billionaire. As per Forbes, her estimated net worth was $2.8 billion in 2018, and she is the wealthiest woman in show business. In 2011, she launched OWN or Oprah Winfrey Network. The official website of OWN claims that 70% of homes in the United States have OWN. Companies: Oprah Winfrey Network. Harpo Productions. 10. Richard Branson In 1970, when Sir Richard Branson was around 20 years old, he started a mail-order record business. After that, it was time for a record shop in London. Within a couple of years, he built a studio, where “Tubular Bells,” an instrumental by Mike Oldfield. His Virgin Group now has around 200 companies in more than 30 different countries. Branson is also famous for promoting various social causes using celebrity power and his wealth. Being a prolific blogger, he also has written a book, which is published with the name “Screw Business as Usual.” Companies: Virgin group. 11. Elon Musk Any list of entrepreneurs is incomplete without Elon Musk. He is the billionaire mind behind Tesla CEO and the richest person alive as of 2023. Musk’s first try at business was a small start-up called Zip2. It was a searchable business directory, which is an online equivalent of Yellow Pages. Four years after the establishment of Zip2 in 1995, it was sold to Compaq Computers for $307 million. Later, it was integrated into the AltaVista search engine. After the sale of Zip2, Musk moved on to build another company, x.com, which is an online payments app that was later known as PayPal. The company was sold to eBay for $1.5 billion. Highly by the success he invested in and founded SpaceX, Tesla Motors, and The Boring Company. In 2022, he bought the social media company Twitter and renamed it X. Companies: Virgin Group Conclusion They are those entrepreneurs who have never failed to come up with new ideas in case one fails or is acquired by others. They have a bucket full of new and innovative ideas to lead and build a successful career path. They are inspirations for this generation’s entrepreneurs who are willing to make their own identity. Learn More About: Mistakes Entrepreneurs Should Avoid When Using SMS Marketing Starting An Ecommerce Business: 9 Easy Tips For The New Entrepreneur 5 Ways College Prepares Young Adults To Become Successful Entrepreneurs

Three Essential Techniques To Form Lasting Customer Loyalty

A great product and/or service may be the foundation of a company, but customer loyalty is the key to success. Customers don’t come with a guarantee to stick by you just because they’ve purchased something: loyalty and repeat business must be earned and enticed. The standard adages and techniques apply: put the customer first, reward their continued business, and create a valuable experience beyond your product. How can these things be effectively achieved? Review the following key areas and tailor them to your business. Different Ways To Maintain Customer Loyalty There are multiple ways you can maintain customer loyalty. You have to understand the ways that can work well for you in the best possible manner. Access customer relationship management tools: In the same realm as enterprise resource management tools, there are digital solutions to assist with practically managing and improving relationships and dealings with customers. These systems provide easy, streamlined access to data and customer information anywhere, with cloud capabilities. Manage sales, customer support, marketing, and more. Collect the right data from customers and learn how to utilize it to your advantage. Employees are empowered with accurate reporting tools to manage and forecast effectively. Marketing programs are automated, and campaigns can be tracked, analyzed, and altered. Customers have tools to help themselves in addition to enhanced customer care and satisfaction applications. Expert consultants can offer professional Sage software help to better customize a CRM solution to fit your organization. Go beyond offering incentivizing rewards: Rewards programs, like earning points to spend, or free products based on milestones, are common because they work. Customers are indeed drawn to return to companies that add extra value to their repeat business. But, because these perks are standard, and many businesses offer them, so too do your competitors. You need to go beyond a rewards program. Encourage people to spend time on your site with entertaining and informative content. This could be blog articles that enhance your product or service with tips for usage, getting the most out of their purchases, how to improve their lives in the same general subject area. Videos are another great way to deliver this information and encourage engagement. Promote a sense of community among your customers. Send newsletters that treat everyone like members of a team with common interests and goals. Create social media channels suited to your brand where people can interact and potentially help and add value to each other’s lives. The plan sponsored events and opportunities in the community. Develop a branded app to for additional functionality and connection. Provide authentic customer care: Open communication channels to offer feedback and ask questions. Let customers know they not only have a forum, but that it is being read, considered, and responded to. Allow other members of the community to aid your efforts through offering their assistance and tips on a digital platform like a message board or social media. Allow your loyal customers to help your company make decisions and steer you in new directions. Provide surveys that go beyond asking ‘How Did We Do?’ by asking for and valuing their opinions on new offerings, designs, and customizations. Allowing for multiple aesthetic and functional options to choose from when buying to better personalize your offerings makes your product or service suit the individual better and sets you apart. If customizations aren’t feasible, instead of better inform customers on how to make the most of their purchase with proper instructions, additional materials, and tips. Read Also: Why Your Business Should Care About Social Responsibility

10 Tips to Design the Perfect Business Card

Handing out business cards is a good way to promote your brand and foster personal connections. But, the creation of perfect and memorable cards clearly remains a challenge. Research shows: 88%—or 9 out of 10—of distributed business cards will be thrown out within one week. How to Design the Perfect Business Card So, what makes these tangible objects impressive? A lovely design. The perfect business card doesn’t only present your contact information. It also communicates your brand’s professionalism. So, if you’re interested in making a positive impression, consider the business card design tips below. 1. Adhere to the Principles of Good Design The perfect business card is a visual representation of your brand. It’s a determining factor in whether people trash your card. And, the following elements of good design are important in capturing people’s attention: Alignment and length Color scheme Content hierarchy Typography Kern Layout Tracking White Space 2. Avoid Complexity in Design When designing the perfect business card, you should aim for simplicity. Simplicity in color and contrast to prevent overwhelm. Simplicity in fonts to prevent difficulty in reading. Remember, you want a prospect or customer to reach out to you for help with their needs. And, by avoiding complexity, you make it easy for them to read your contact information, call your number, and partner with you for your services. 3. Provide Key Information Above, we discussed simplicity in design. And, you can keep it simple by only presenting the information required to communicate who you are, what you do, and how to contact you. Details such as: Name Title, role, or function Business name and logo Physical address Telephone number If space allows, for social connections, you can also add virtual information. For instance, you can include: Professional e-mail address Website landing page or blog address One or two professional social media handles QR code 4. Emphasize Benefit and Value You should also take it a step further and emphasize your benefits. In other words, the perfect business card should do two things: Tell (or remind) people about what you can do for them Tell (or remind) people about the value you offer Limit your explanation to a line or two, describing your service, specialization, and value statement. 5. Consider a Nontraditional Shape Can you choose the standard 3.5x2 inch horizontal rectangle/square? Yes. But nowadays, you also have more creative options available. With die-cuts, for example, you can choose from a variety of shapes: Circle Folded Half-Circle Leaf Oval Rounded Corners Single Rounded Corner Slim Vertical 6. Improve Your Card’s Appearance Additionally, you can improve the look and feel of your business card, through imprinting. Again, you have several methods to choose from: CMYK or Four-Color Printing Embossing Debossing Foil Stamping PMS or Pantone Matching System Depending on your chosen imprint, “finishes”—such as lamination, UV, and spot coatings—can also positively enhance your card’s quality and design. 7. Invest in High-Quality Materials Presentation is an important part of designing the perfect business card. And, the quality of your chosen material impacts your brand’s impression. You have a few choices, when choosing your card’s paper, weight, and thickness: regular, plastic, textured, thick, thin. But, high-quality material is a better investment. How do we know? The National Institutes of Health’s research on haptic sensations found: physical touch can influence the impressions and thoughts formed about people and situations. 8. Ensure Branding Consistency What you shouldn’t do, when designing your business card, is display a lack of cohesion in branding. If there are style, color, and typography inconsistencies in your marketing materials, then people will notice. Remember, your brand identity helps customers and prospects recognize your business. And, when consistent, your business cards reinforce your visual elements. 9. Double-Check for Errors and Unreadable Text You want customers to take you seriously. To trust you. So, double-checking your business cards, before printing, is critical. Read, reread, and edit. Search for spelling, punctuation, grammar, layout, and omission mistakes. But, don’t stop there. Also, make sure your business card is readable by: Using at least 8 point fonts Using font colors complementary to its background 10. Beware Printing Specifications When designing the perfect business card, you must ensure optimal printing. Many printers stop at a certain point. So, it’s important to consider the following specifications: Bleed Area. You should include at least a 1/8” bleed area as it eliminates white space during printing. Safe Area. The center of the business card is the safe area, so you want all your readable text and graphics there. Ready to Design Your Card? Now, you're armed with 10 good design tips for creating the perfect business card. Use this Vistaprint coupon code to save on your next order. Will you apply them? If so, you'll have what you need to increase your brand awareness, make a memorable impression, and even attract new clients. Read also: Tips For Small Businesses To Raise Funds For Their Projects

5 Best Types of Paper to Use for Business Cards

Different Types Of Paper You Must Use For Your Business Cards

1. Matte Stock:

2. Card Stock:

3. Photo Cards:

4. Glossy Stocks:

5. Textured Card Stocks:

Ten Tips for Getting Your Business to High Ranks

Fastest Growing Company, on Creating the Best Place to Work

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Top 10 Best Serial Entrepreneur Of All Time – 2024 Update

Three Essential Techniques To Form Lasting Customer Loyalty

10 Tips to Design the Perfect Business Card

5 Best Types of Paper to Use for Business Cards

Different Types Of Paper You Must Use For Your Business Cards

1. Matte Stock:

2. Card Stock:

3. Photo Cards:

4. Glossy Stocks:

5. Textured Card Stocks:

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Ten Tips for Getting Your Business to High Ranks

Fastest Growing Company, on Creating the Best Place to Work

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

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