The Role Of Session Recording In Understanding User Behavior

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28 December 2023

Technology

The Role Of Session Recording In Understanding User Behavior

Session recording has emerged as an indispensable asset for enterprises aiming to acquire deeper insights into user behavior within their online platforms or applications. This technology allows organizations to observe how users interact with their digital platforms without any subjective bias. This article delves into the significance of session recording software in understanding user behavior.

Unveiling User Navigation Patterns

One of the primary benefits of session recording is its ability to reveal intricate user navigation patterns. By recording each click, scroll, and user interaction, organizations can acquire a thorough comprehension of how users navigate their digital environments. This information is crucial for optimizing website layouts, identifying bottlenecks in the user journey, and enhancing the overall user experience.

Identifying Pain Points

Session recording is a powerful tool for pinpointing pain points in the user experience. By analyzing recorded sessions, businesses can identify instances where users struggle or encounter obstacles. These pain points could be related to confusing navigation menus, broken links, or slow-loading pages. Once identified, businesses can prioritize and address these issues to improve user satisfaction and retention.

Enhancing User Onboarding

User onboarding is a critical phase for any digital product or service. Session recording allows businesses to monitor how new users interact with their platform during the onboarding process. By analyzing these recordings, organizations can identify common hurdles that new users face and make necessary adjustments to streamline the onboarding experience.

Assessing Form Interactions

Forms constitute fundamental elements within numerous websites and applications, used for various purposes, such as registration, surveys, and contact forms. Session recording provides valuable insights into how users interact with these forms. Businesses can identify drop-off points where users abandon the form and optimize the form’s design and functionality accordingly.

Analyzing User Behavior Across Devices

People utilize a diverse range of devices to access websites and applications, including smartphones, tablets, and desktop computers. Session recording provides businesses with the capability to analyze user behavior across different devices. This cross-device analysis can help organizations ensure a consistent user experience and tailor content to specific device preferences.

Tracking User Engagement

Understanding user engagement is crucial for gauging the success of digital strategies. Session recording allows organizations to track user engagement metrics in real-time. By monitoring mouse movements, click heatmaps, and scroll depth, businesses can assess which parts of a webpage or app are most engaging and which require improvement.

Resolving Customer Support Issues

Session recording also plays a vital role in customer support. When users encounter issues while using a website or application, support teams can access session recordings to view exactly what the user experienced. This firsthand insight enables support agents to provide more accurate and efficient assistance, leading to faster issue resolution and improved customer satisfaction.

Ensuring Data Privacy And Compliance

While session recording offers valuable insights, it also raises concerns about user privacy. Organizations need to implement session recording responsibly, ensuring compliance with data protection regulations and obtaining user consent where necessary. Safeguarding user data and privacy should always be a top priority.

Conclusion

Understanding user behavior is paramount for the success of businesses and organizations. Session recording software serves as a powerful tool for gaining deep insights into user interactions with websites and applications. By revealing navigation patterns, pinpointing areas of difficulty, improving onboarding processes, and performing various other functions, session recording equips businesses to make informed, data-driven choices and provide outstanding user experiences. However, organizations must use this technology responsibly, ensuring user privacy and compliance with relevant regulations. By doing this, they can harness the full potential of session recording to optimize their digital offerings and drive success in the digital world.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Mobile Testing With Appium

Mobile Testing With Appium On Lambdatest

Worldwide, there has been a sharp increase in the number of mobile application downloads. Organizations aim to increase user engagement for their applications by releasing new features every few weeks to gain a foothold in this market. This increases the pressure on testing organizations to publish thoroughly tested mobile applications to increase user engagement. To accomplish this, they must have a testing process that not only delivers applications that are free of bugs and function well but also has more thorough coverage. Naturally, automated mobile testing is becoming necessary to satisfy these demands. Automation testing is advantageous for all applications, including web and mobile ones. Appium is the most widely used automation tool for testing mobile applications out of the many available options. Appium is a free and open-source test automation tool that aids in automating mobile app testing to provide users with a high-quality application and a better user experience. The use of Appium on LambdaTest for mobile testing will be covered in this article. Before getting there, let's quickly review what mobile testing is and why Appium is utilized for this purpose. What Is Mobile Testing? The use of smartphones and mobile technology is growing exponentially. People find it difficult to see their lives without them. Today, we use mobile devices for practically everything, from grocery shopping to viewing films. To survive in the competitive market, mobile app testing has become imperative. Mobile testing guarantees that the apps and smartphones are safe, reliable, and easy to use. Several tests are conducted on mobile devices to evaluate an application's reliability, functionality, and usability. Mobile testing can be divided into testing of mobile applications and testing of mobile devices. Mobile device testing verifies and validates both the physical components and software aspects of a device to authenticate its quality. It evaluates aspects like the screen, apps, camera, etc. On the other side, mobile application testing is a procedure used to test applications that are being created for mobile devices. The primary goals are to test the apps' usability, stability, and functioning. It makes sure that the chosen application, in terms of connectivity, hardware, and software, is compatible with the chosen device. For an app to survive in the market today, mobile application testing is essential. The application is also tested in numerous other areas, such as its performance, security, and UI, to provide the best quality for the end users Types Of Mobile Apps There are three primary categories of mobile applications: Native mobile apps Native applications are platform-specific. In other words, they were created for a particular platform or operating system. It may be a Windows SDK, Android SDK, or iOS SDK. They have the extra benefit of being faster and more dependable in terms of performance because they concentrate on a single OS, but they are expensive to maintain. Such programs include Skype, Google Maps, and Snapchat, for instance. Mobile Web Applications Only mobile browsers are compatible with mobile web applications. They are accessible through mobile web browsers like Chrome and Safari. They are created using web-based languages like HTML, CSS, and JavaScript. Additionally, it is inexpensive and does not need users to install or update it. These include websites like AliExpress, OLX, Flipkart, etc. Hybrid Mobile Applications Native and web-based mobile apps are combined to create hybrid mobile apps. They can operate through browsers but can also be installed on native application devices. These apps are easy to create and affordable, but they lack the speed and power of native apps. These include services like Instagram, Uber, Gmail, etc. Now to test these apps many testers and developers leverage automation test tools like Appium. Let's quickly define what Appium is. Appium Appium is a free, open-source, cross-platform test automation tool that uses the common WebDriver library to automate test cases for web, native, and hybrid applications. It primarily focuses on testing mobile applications while utilizing the same API across several mobile operating systems, such as Android and iOS. The most popular mobile testing tool, Appium, offers simplicity, flexibility, and cost-friendliness for delivering the best user experiences with the continuous delivery method. It is used for quick and reliable testing across numerous platforms and devices. Numerous programming languages, including Java, JavaScript, Python, PHP, Ruby, C#, etc., are supported by Appium. This gives testers the freedom to create test scripts in any programming language they choose.  With its many features, mobile testing with Appium has quickly become popular in the mobile application organization. Why Use Appium Appium continues to be the top option for mobile app testing, regardless of whether the application is native, hybrid, or mobile and operating on Android, iOS, or Windows. By providing scalability and flexibility, Appium significantly improves the effectiveness of testing for mobile apps. It stands out as the best possible choice for testing mobile applications due to its broad feature set. Let's examine a few of its attributes. It allows for the flexibility to write test code in a variety of programming languages, including Java, JavaScript, PHP, Ruby, Python, and C#, and it can automate any mobile application created in any of these languages. Appium allows test automation scripts to run simultaneously on various Android or iOS sessions. This ensures scalability while accelerating the testing process. It has a built-in UI Automator that enables thorough examination of mobile apps while producing thorough logs and reporting structures for a better understanding of test results and enhanced troubleshooting. Appium offers the reuse of the same code for many device platforms, including iOS, Android, and Windows, which saves a significant amount of time and work. It provides versatility in allowing users to select their testing environment and device by allowing testing of mobile applications on emulators, simulators, and real devices in the cloud. It provides cross-platform compatibility, making it possible for the same tests to run on many platforms, expanding the coverage. It provides real-time test monitoring that enables collaborators to see and share device interactions using the integrated collaborative screen-casting capability, thus strengthening the execution of tests. Appium smoothly integrates with the TestNG testing framework, providing a greater number of capabilities. Through test scripts, it gives QAs complete access to the databases and back-end APIs. This aids in evaluating errors that originate from databases or back-end APIs. Why Use Lambdatest For Appium Tests? As is already known, Appium enables the testing of mobile applications on emulators and simulators. However, keep in mind that emulators and simulators are completely insufficient for testing at the final stage. They are unable to duplicate several device features that are required to optimize the app for unfavorable events, such as low power, unstable network, IP geolocation, and many more. Therefore, executing Appium tests on real device cloud is essential to provide conclusive, accurate results, make an app suited for working in actual user conditions, and ensure that the user experience is always at its best. However, it is highly challenging and expensive to set up an internal device lab that must be regularly updated and maintained for both the newest and older versions. Therefore, using a cloud-based testing platform like LambdaTest is recommended because it makes thousands of real devices instantly accessible for testing. Appium and LambdaTest, an AI-powered test orchestration and execution platform, can work together seamlessly. As a result, testers can scale their existing testing across several platforms and develop, run, and analyze their test automation with Appium on LambdaTest's real device cloud. Additionally, QAs can use Appium on the LambadTest real device cloud to do manual and automated app testing. LambdaTest enables testers to run Appium tests by offering online cloud-based access to more than 3000 real devices, browsers, and operating system combinations online.  As a result, testers may meet deadlines more quickly and with less setup time. The Appium automation testing on LambdaTest can assist with: Simplify the entire CI/CD process, make it simple to write reliable Appium scripts, and minimize the complexity of test frameworks. Support numerous mobile devices for parallel testing to speed up test execution and guarantee the best app performance across a range of devices, networks, and geographical regions. Test apps on actual remote devices in real-world conditions to speed up development and quickly find and fix major flaws. Additionally, LambdaTest offers a wide variety of advanced features that facilitate easy-to-use, effective testing. Here are a few of these features: It has an inbuilt mobile inspector that makes it simple for testers to check the components of an app. Additionally, it enables them to record their test procedures from the same location. It enables seamless integration with well-known technologies like Circle CI, Jenkins, Bamboo, and others to speed up DevOps and continuous delivery workflows. Gives testers access to a variety of debugging tools for Appium testing, including text logs, network logs, device logs, Appium logs, extensive reports, and accompanying screenshots and videos for both successful test execution and complete test failure. The test cases execution metrics reports can be retrieved whenever necessary from anywhere. This helps to support all remote team workflows. A mobile app can now be developed utilizing a variety of technologies and programming languages. Thus, another fantastic benefit of using LambdaTest is that it covers all of the key technologies and programming languages required to support a particular set of development practices. Furthermore, with LambdaTest, testers can benefit from manual cross-browser testing, automation testing, visual user interface testing, responsive testing, manual app testing, geolocation testing, and more, all with lifetime free access to LambdaTest. The Prerequisites To Use Appium There are a few prerequisites that must be installed on the system before automating apps with Appium. Downloading and installing the JDK (Java Development Kit) and the Appium Desktop/Server. Installing, and configuring the environment variable for Java. Installing the Android Software Development Kit (SDK) after downloading it. JAR file for Selenium Server. Setting up the Eclipse IDE. Having access to Google Play's APK app information. js installation is not necessary. Because "Node.exe" and NPM are included by default whenever the Appium server is installed. Integrating Appium With Lambdatest LambdaTest integration with Appium is necessary to utilize Appium testing fully. The following actions are necessary for the integration process: Visiting LambdaTest and creating an account. Acquiring the API credentials needed for Appium integration. The credentials will facilitate linking the LambdaTest cloud infrastructure and the Appium tests. Next, setting up and specifying the desired capabilities in the Appium tests to specify the device, operating system, browser, and any other essential factors that create the intended test environment and guarantee that tests are executed on the desired devices in the cloud. These configuration variables specify test environments and guarantee the smooth operation of the tests in such environments. The next step is configuring the test execution by including the appropriate capabilities and the LambdaTest endpoint URL in the Appium test script. By doing so, the platform and the Appium tests will be connected. Finally, run the Appium tests and keep track of their progress on the LambdaTest dashboard. The test results can then be analyzed to find any problems that require attention by examining the test reports, logs, and screenshots. Conclusion It may be concluded that due to Appium's cross-platform capability and simplicity of use, it has grown to be widely utilized in testing mobile applications for iOS and Android to meet the expectations of quick and dependable testing that spans numerous platforms, devices, and versions. In comparison to alternative testing techniques, Appium offers greater efficiency, flexibility, and cost-friendliness, empowering teams to deliver excellent user experiences while utilizing the continuous delivery methodology. It is advantageous to use Appium with a cloud testing platform like LambdaTest because it gives users access to automated test environments with cloud-hosted real mobile devices that are simple to use. The testing process is made more easy by having access to the vast array of functions offered by the cloud. Read Also: Which Is A Benefit Of Using Server–To–Server App Conversion Tracking Over An SDK? 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Mobile Friendly

9 Tools To Test If Your Website Is Mobile Friendly

Nowadays mobile traffic has extended as more and more people are using mobile devices to access the internet. And their choice of searching required information on Google ranking websites has also increased because of their mobile-friendliness. Hence to maintain such wide users is essential to develop and provide a fully functioning mobile-friendly website regardless of the screen size or device they are using. Before moving ahead it is important to understand what exactly we mean when we say a website is mobile-friendly and what Mobile Friendly Test is? Website mobile-friendliness is the overall performance of a website on mobile devices that provides a quality experience to mobile users. Thus enhancing website performance on any mobile is crucial because mobile device usage is growing day by day.  Checking mobile friendliness without any assistance is difficult. That is why Google has introduced search calculation guidelines. With the help of this, it becomes easier to find out how user-friendly your website is and whether it is easily accessible or not. Mobile-Friendly Test is a special tool that helps to see how friendly your website is operating on different devices. It allows you to easily carry out a mobile site test and tells a website’s score in terms of its performance on all mobile devices. The test score will enable you to have an idea of whether your website is providing a good mobile user experience or not. It also says that the website falls into the mobile-friendly category and shows good results in the mobile-friendly test. With the help of this test, you will also get specific instructions on what on your site needs to be updated, fixed, or modified to make it work better on all mobiles. Making the site fast and good only on desktop but slow and not so good on mobile will not only lead to poor ranking but also to reduced traffic which ultimately causes less revenue. By making a website mobile-friendly, you will not only please your users, but you can also remarkably improve your search engine ranking by appearing higher in search engine positions. Google search calculation parameter has been confirmed as a part of the overall ranking criteria. This is a set of factors provided by Google that help in determining how convenient your site’s mobile version is to users. Previously Google has put a fine on sites that offer a poor experience to mobile users and gives much importance to the websites that take relatively less time to load and look good on all mobile devices. The more quickly you make your site mobile-friendly and ensure that  Google recognizes it, the faster it can be ranked applicable by Google. However, testing your site on mobile devices can be time-consuming and expensive due to the availability of a large number of different mobile devices. But there is a way out of that. There are Mobile-friendly testing tools available online that measure how adaptive a website appears on mobile.  Most of these tools can suggest ways to make your websites look better and faster on mobile. They also suggest needed adjustments in particular areas. The testing score will also give you an idea of your website's appearance on mobile and its performance for mobile users. Nine Best 9 Tools To Test If Your Website is Mobile Friendly Here we will discuss 9 such tools that can give you a brief about your website's mobile-friendliness. 1. Google Mobile-Friendly Test This is the most popular and easy-to-use mobile-friendly tester. This tool is developed and managed by Google. You just need to put your website URL and this tool will analyze your site on mobile. It helps you find out issues that prevent your site from appearing in the google searches on mobile. If your site is mobile-friendly and meets google standards it gives you a green signal. And in case it does not pass the test and fails it announces it as not mobile-friendly. This tool tells you if Google sees your page as mobile-friendly or not. If it says "no" then the page will be set down in the mobile search results and approve similar pages from other sites that are mobile-friendly. 2. MobiReady MobiReady is a very innovative and useful website testing tool that shows how a particular page appears on different mobiles. You can see how your site performs on multiple sizes of mobile devices at once. It compares your sites against popular websites and gives specific recommendations of areas you need to do well and need improvement to climb up. This tool also provides a detailed report of scores between 0 and 5 with 5 being the highest. The higher the score the more the web page is capable of performing and giving a great user experience on any mobile device. A low score indicates that the webpage is slow to load having components that can break the quality user experience. 3. W3C Mobile OK Checker The World Wide Web Consortium (W3C) works to develop web standards. They have a handy mobile checker that provides specific recommendations on how to make your site more mobile-friendly and lets you know what changes need to be done.  You don't require any special skills to use this tool. You just simply need to enter your URL address and a series of tests will be run on your website to determine how mobile-friendly it is. After completion of the test, you will get detailed information and analysis of your site whether it is low, medium, or severely critical. This helps in making necessary changes to improve the mobile-friendliness of your site. 4. Page speed insight Use Google’s page speed insight tools to test the speed of your website for both mobile and desktop. It helps in providing specific recommendations to increase your website speed on different devices. It shows screenshots of how your website looks on mobile and desktop as well as gives you speed scores for both mobile and desktop as well. analyzing your website in PageSpeed Insights will give you a detailed analysis of what needs to be fixed and things that have already been done correctly. 5. Google AMP testing tool  AMP means Accelerated Mobile Pages. This tool is developed by Google with the goal to make fast-loading pages that look good on mobile devices and deliver the best possible mobile experience to its users. In today's time having mobile-friendly websites is very important for your online presence.  Using the AMP testing tool you can check the validity of an AMP page. This test will also enable you to create mobile-optimized content to load instantly on all devices no matter what type of mobile devices you are using.  It also finds out issues related to AMP that are preventing your site's appearance in search results. 6. Google TestMySite Speed matters in ranking no matter how fast your site is on the desktop. If the site speed is slow on mobile it may affect your ranking position. TestMySite is a mobile testing tool from Google that analyzes how fast a website is on mobile and it also provides ways to make the site faster and enhance users' mobile site experience. With the help of this tool, you can see the load time of your site on mobile.  It also generates a personalized report to each audience with all major and minor details and also tells the next step to be followed. 7. Varvy Mobile SEO Varvy Mobile SEO ( Search Engine Optimization) is one of the most simple and useful mobile-friendly mobile SEO testing tools. It will test your site and help to know whether it is mobile-friendly and is complying with Google guidelines and SEO practices or not. This tool is simple to use, you just need to enter your URL and Varvy will provide you with helpful insights like page load quickly, the right security and accessibility, paid links, a page displaying well on mobile, and many more. Additionally, it gives recommendations of what is exactly wrong and what adjustments are needed to be done  8. RankWatch RankWatch is a simple tool to check the mobile-friendliness of your website. It provides descriptive information on whether the site is mobile-friendly or not, it also provides you with precise rankings of your website in popular search engines like Google, Bing, etc.  Testing with RankWatch will give you the page score of your website. You can easily get the result containing information about the mobile viewport, its content, the size of text and links, and whether the buttons on the website are mobile-friendly or not. 9. LambdaTest’s mobile-friendly checker LambdaTest is one the most widely used tools to test a website's mobile-friendliness.  It offers you an extremely handy mobile site test that allows you to check the friendliness of your mobile device. It helps you to assess your website's friendliness on a cloud of more than 3000 real devices, browsers, and operating systems on a wide range of different resolutions. Using the LambdaTest platform you can test and debug your mobile website on multiple mobile handsets of different screen sizes connected to a live mobile network in different locations. Once you run your website mobile test you will be able to see how your website is performing on a mobile device.  After completion, it generates a website performance report that helps in identifying underlying issues affecting your website's performance. Hence helping you in making the required changes. Additionally, it provides you with the feature of recording the entire test session in a single video and capturing screenshots so the other team members can get access to the entire test session easily. Moreover, LambdaTest’s LT Browser helps you to view your mobile testing of websites on different preinstalled mobile device viewports. LT Browser is a developer-friendly browser that is more powerful than the default Android and iOS browsers and helps you debug and test any mobile website flawlessly. Read Also: Understanding The Role Of SEO In B2B Digital Marketing: Optimising Your Website For Success Interactive Website Tools: Exploring Strategies For Engagement And Conversion What Are Piracy Websites? | Top 10 Pirated Websites In The World

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pc

2018 Signs It’s Time to Upgrade Your PC

Ever notice something odd with your computer, like it has been more sluggish than it was yesterday or that the blue screen of death is becoming a common occurrence? How do you know when it’s time to take it to the shop for repairs or it’s finally the time to put parts or the whole system entirely to the junk? Sometimes, the most noticeable issues are just part of a big problem, and the reality is that a computer, just like many things, will eventually grow old and become unusable. That is why it is a good idea to know what signs to look for when you’re unsure. If you’re second-guessing whether you should upgrade or completely replace your computer, there are things you should consider. Here are some signs to watch out for. Really Slow Performance: It’s time to upgrade if you’ve done everything to make sure your computer's hardware drivers and operating system are updated, but it still runs slow. You may have also checked for malware and made sure that the versions of the applications you’re using are not the cause for it running slow like a turtle. It may mean that the inevitable has come and it’s time to let go of your computer. This doesn’t mean you have to completely trash everything, because the beauty of owning a computer means you can just take out certain components and replace them with something new. You may also choose to completely replace the CPU without doing the same for the monitor and peripherals. You Need a Faster PC:  Signs of breaking down and slow PC are not the only reasons for upgrading. Sometimes, you just need something that’s fast enough that can cater to your needs. You may play games on your desktop computer but have taken up a hobby like editing, so you need something more substantial that will allow you to do these things and more. These applications are heavy on low- to mid-spec machines, but higher-end ones may be able to run them without any problems. The same is true if you like to open many tabs on your browser. Additionally, new software may need new specs that can only be seen in the more current components. If your needs have changed, you may upgrade your PC as you see fit. You Want New Hardware: If you want to connect new hardware on your computer but find that you can’t, it’s a sign that it is outdated. For example, if you have VGA ports, it won’t be compatible with devices that connect with HDMI, USB 3.0, and USBC. If you can get away with upgrading the minimum amount of components on your PC, then go for it. If not, maybe it’s time to look around for new parts. Constant Overheating: Most PC owners will know that overheating is never good for the machine. One of the primary reasons your computer may be overheating is because there is a lot of accumulated dust and dirt on the fans. It is important to keep the fans clean so that they will do their job of ventilating the components when they are in use. However, if the fans are already cleaned and the computer still overheats, accompanied by grinding and clicking sounds, take it as a sign to upgrade. There are many reasons this happens. It could be that your hard drive is about to permanently fail or your fans are going to break down. Generally, if you spend more time trying to fix things you think are manageable more than using your computer for its intended use, then it’s time for you to think about getting a new one. Something Is Obviously Broken: If you have PC parts that are actually physically broken, you can have them either repaired or replaced. However, you need to think about whether it is worth your time and money to repair items than to replace them because there are some parts that are easier to fix and others that are easier to swap with something new. You need to prioritize replacement if your PC has major damage that affects other parts or how you use it. Build Your Own PC: If you’re thinking about completely replacing your computer or just your CPU, consider building your own using a PC parts picker because you get to control your budget and select components to be prioritized according to your needs. It lets you pick components you want, and it makes sure that all parts are compatible, so you won’t have any problem when it comes to installing all of them together. If you aren’t, it’s fine. Just make sure that you faithfully do all the cleaning, maintenance, and upkeep especially if you have an older computer. There’s a difference between common issues that are easily fixable and major ones that require immediate attention. What are some more signs that it’s time to move on from your old PC? Share your thoughts below. Read More:  How To Play PSP Games On A PC? The 10 Best PC Gaming Desk Accessories in 2018. Top 4 Reasons to Outsource White Label PPC for Your Business.  

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