Tips to Make Your Online Boutique More Appealing

16 February 2019

If you’ve started an online boutique, this is such an exciting business endeavor to launch. You’ll be able to have access to amazing items, connect with new people and create a financial asset. However, before you get started with the business creation, it’s important to be intentional with the way you manage your time and other resources. Consider the following ways you can make more online boutique appealing enough to attract a consistent customer base.

Tips to Make Your Online Boutique More Appealing:

1. Be intentional about consistent sourcing:

If your online boutique involves reselling items you’ve found at consignment shops, vintage shops and more, you’ll want to make sure you’re consistently sourcing new products. If people don’t see new merchandise in the rotation, they won’t know that it’s an active shop. If you’re selling clothes that you’ve purchased from a manufacturer, get consistent about finding new pieces to add to the shop. When you’re constantly adding new items, this will give consumers a reason to keep checking your website. It’s also okay to try different manufacturers for different types of pieces.

2. Create a strong promotional strategy:

One of the best ways to promote your online boutique involves the use of social media. Start by using two different platforms. Learn those platforms, and perfect your strategy. Once you’ve mastered those two platforms, expand to the others. If you’re able to assign someone to manage the social media accounts, you can go ahead and promote on as many platforms as you’d like. When you’re running the company as the sole employee, it’s best to provide quality over quantity. Provide amazing promotional content on Instagram and YouTube. Once you’ve created an automated system for both platforms, expand to sites like Facebook and Pinterest.

3. Maintain a secure website:

It doesn’t make sense to have an online boutique without securing a website. While it might seem easy to build your online boutique through the use of a social media platform and a PayPal account, it’s doesn’t provide the professional appeal that’s best for an asset you’re looking to build upon. Plus, if that social media platform decided that your content was offensive and banned you, you’d be out of business. Secure a website where you can use tools like enterprise Magento to produce a seamless website. Use a pop-up button in order to capture the email addresses of potential and current customers. Once you have a person’s email address, you have direct access to inboxes that many people check multiple times every single day. While you don’t want to send continuous spam, it’s wise to develop a relationship with your customers through an email newsletter.

4. Host contests and giveaways:

There aren’t too many people who would turn down a really good deal or a free item. This is why it’s wise to consider hosting giveaways and contests on a regular basis. Make sure the efforts are connected to publicizing your brand. When you’ve decided to host a contest or a giveaway, make sure that you encourage your followers to implement a few instructions in order to enter. You could ask your followers to repost a specific graphic that promotes the brand. Once they do so, they can tag your company in the post so you’ll be notified. As you host these contests and giveaways, it creates a buzz. In turn, this makes your company look relevant. Be sure to add a specific hashtag to the giveaway for more visibility in the algorithm.

5. Perfect the flay lay shot:

While there are online boutiques that try to get away with propping their merchandise up on a bed or the floor, this doesn’t look very appealing. In fact, it’s a great way to cheapen the look of your brand. Instead, become a master with learning the flat lay method. A huge white poster board provides a great backdrop. The larger the board is, the better off you’ll be. Then, it’s best to add decor to go along with the full look. If you’re displaying a stunning dress, make sure the dress is the obvious item for sale. Then, add a cute pair of pumps, a necklace and a simple item like a candle or some flowers on the side. Take the shots from an aerial view. Once you take the shots, make sure to edit them in a photo-editing app or editing software. Not only can you share these photos on your website, but you can also repost the items on social media. Flat lay shots are great because they make your items pop and look more professional.

6. Display the items in various ways:

If you’re showcasing clothing items, remember that people like to see how the items look from different angles. If you’re able to model the clothes or hire a model, make sure to capture the garment from all angles. It’s also a great idea to consider purchasing a dress form for diversity. You can always hang clothing, necklaces, and scarves on a dress form.

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Wardrobe Dreams: Statement Pieces to Last

Fashion trends come and go, but the style is eternal. And if there is something reflecting someone’s style besides confidence and personality, those are classical statement pieces made to last. You will know them by the impeccable cut, high-quality fabrics, and the ultimately fabulous simplicity. You will appreciate them because of their kindness to your wallet (spending a lot one time is better than spending little by little too often), their ability to elevate your look and their immortality. Let us celebrate together the existence of classic fashion and see those essential statement pieces every woman must have to achieve a long-lasting stylishness and how to wear them. Wardrobe Dreams: Statement Pieces to Last One Dress to Rule Them All We are talking about no other than the glorious little black dress. It is an ideal piece in which “one is never overdressed or underdressed”, as perfectly explained by Karl Lagerfeld. Established as a trend in the 1920s in the designs of Coco Chanel and then made famous again in the 1961 movie Breakfast at Tiffany’s, LBD is the ultimate classical piece to own. With today’s different varieties you can choose a little black dress for your figure from many shapes and cuts (A-line, fitting, mini, midi, etc.) and adorn it with various accessories (statement choker necklace, classic pearl necklace, large earrings, colorful pumps, etc.). Made to Be Together We will not separate the match made in heaven – yep, white t-shirt and skinny jeans are the classical I-woke-up-like-this look and we would not change them for the world. But you should also think about layering and accessorizing. This outfit can be sporty, casual, rock’n’roll, or whatever you want, depending on the bag, belt, shoes, and jewelry. The One and Only One Piece It is hard to keep up all the swimsuit trends, from fringes to flares, but if there is one swimwear that will never go out of fashion, that is the classic black one-piece – something like a little black dress, but for the beach. And if you choose for a slimming tummy control swimwear, you will get the most flattering swimsuit for the beach. A simple and elegant black one-piece is also easy for accessorizing, so you can wear shiny jewelry, large floppy sunhat, and every other accessory that will make you feel like a ‘50s Hollywood diva. Women Wear It Better The classical white shirt has changed a lot since it first appeared as a part of male’s undergarment in the 1800s, and it keeps on changing. This year, particularly we have seen many designers take on the traditional notion of the white shirt, and that is not the last of it. A classically fitted white buttoned-down shirt can never become dated, so if you are in a mood for that kind of look, you can combine it with a pair of jeans or a skirt and add a choker necklace for some edge. Bottoms (Are) Up There are two classical bottoms that can stand side by side on a fashion pedestal – those are black cigarette pants and black pencil skirt. Both of them are stylish but work-appropriate pieces, but if combined and accessorized right, they can be outfits for an evening out or some celebration. For workwear them with the classical shirt and little to no accessories (depending on your line of the job) and for some more elegant variant, you can add a flowing translucent blouse and statement pieces of the necklace. Combine classical and modern (this goes for the rest of the essentials, too) with trendy pieces, like net items or pastel colors. To Wrap, It Up… Back in the early ‘70s, a lady named Diane von Furstenberg launched the first wrap dress ever and it was everything a woman could dream about. The cut is perfectly accentuating the curves and hides flaws, but there is so much more to this dress. It is a symbol of women’s power and independence and it is so easy to wear it with confidence, regardless of whether is monochromatic or colorful. One of these in your wardrobe and you will never have to worry about what to wear. Other style essentials to consider are a fitted blazer, trench coat, Breton top, etc. Stock up on them and see as your style stand the test of time. Read also: Classical Guitar Lessons for Beginners 5 Tips to Give your Hair a Perfect Look

The Season of Suave: Holiday Fashion Tips for Men

The holiday season is upon us and with it comes maxed out credit cards, deciphering Christmas gift hints, and holiday parties. Even though one of those is actually enjoyable, you still don't come out unscathed -- unless you have a little too much eggnog. Sure, the intention of Christmas and holiday parties are to be a fun way to get together with friends, family, and coworkers and let loose. But there's a darker side to holiday parties -- and it's not Steve in Accounting's drunken dance moves. It's the dress code. Most hosts list what attired you're expected to wear to their holiday shindig. As if trying to figure out what to get your special lady for Christmas isn't enough confusion for you during the holidays. Well, have no fear. We're here to help. Check out our holiday guide to men's fashion in 2018. You'll never worry about the differences between "black tie" and "cocktail" ever again. Men's Fashion in 2018: Holiday Dress Code Guide: Decoding the holiday dress code for men isn't always easy. You can ask your lady what all the dress codes mean and likely have in the past. Or, you can surprise her this year by picking out your attire on your own. There are six main dress codes and you'll soon see you've been overcomplicating it this whole time. 1. Festive: Let's start out with the easiest one: the "festive" party. This attire is going to be casual, but calling it "casual" isn't very creative. You don't have to break out the ugly sweaters -- unless you're invited to an "ugly sweater party," of course. But, sweaters can be a classic and casual look perfect for a holiday get-together. Choose colors that are seasonal like red, green, and white, but go with deeper shades as opposed to bright ones. If you're the life of the party, be bold and go with tartan plaid. If you're more of an understated guy, keep with solid colors and add a touch of the holiday spirit to your socks. 2. Office: If your company opts to have a holiday party during your lunch break, you probably don't have to worry about your dress code. You'll already be in your business attire. But, if your boss decided to go off-campus for the company Christmas party, you may not be too sure what to wear. Keep it business casual if the dress code isn't mentioned. This means a nice blazer with an optional tie. Wear a button-down shirt with festive colors and a pair of slacks. Finish off your look with some loafers or moc boots. If you think your holiday office party will lean heavily to the casual side, a nice pair of dark, designer jeans (no holes!) can also work. Pro tip: If you're attending your holiday office party and booze will be involved, limit your alcohol intake. Every holiday party should only have one Steve and you don't want to be him. 3. Cocktail: Cocktail is the same as semi-formal. Think about what your wife or girlfriend will wear. She probably bought a dress or skirt either at or just above the knee. This is opposed to the floor-length gown she wore to your brother's fancy-schmancy wedding. See a correlation? You're going to want to follow suit (no pun intended) in your own way, of course. We'll break it down into tie and no-tie. A no-tie look works for cocktail attire if you rock a dark tailored suit with a white button-up. If you're a tie-guy, bypass the suit and opt for slacks and a button-up instead. Throw on a blazer and you're ready to go. Don't go with a boring black tie, though. Find a darker color that works for both the holidays and the rest of the year. Learn more about different patterns and materials and what looks best on you before deciding. Accessories will really add the finishing touches to your look. Shine up your Oxfords, wear a nice analog watch, and even get yourself a pocket square. You'll look suave and confident as soon as you walk into the party. 4. Black Tie: Remember when we said the festive dress code was the easiest? We lied. It's actually "black tie" for one simple reason. Black tie means tuxedo. Now, you may not have a Tom Ford tux hanging in your closet, and that's fine. You can either rent a tuxedo or go with a tailored three-piece suit instead. 5. Black Tie Optional: If "black tie" is the easiest, "black tie optional" is usually the most confusing. No, it doesn't mean wear what you want -- we know you'd rather wear sweats and a hoodie. It means you can wear a classic tux or something a little more creative. You can wear suspenders and a bow tie or a funky three-piece suit. As long as you keep it formal, you should be just fine. 6. White Tie: We've covered five dress codes so far and you've probably had no problem following along. Until now. "White tie" may sound like nothing you've ever heard of, but the truth is, you have. It's like black tie on steroids. White tuxedo tie, jacket with tails, the whole nine. That's what someone means when they tell you it's a "white tie event." Unless you're a celebrity or attend the Vienna Opera Ball every year, you likely don't own this kind of tux. You, of course, can rent one. And no, it won't be cheap. The bright side is that the traditional foot attire for white tie is velvet slippers, which will at least have your feet feeling like they're wearing sweats. You're Ready to Be the Fashionister of Every Holiday Party: Now that you're up to speed on the men's fashion in 2018 holiday dress codes, you should have no problem looking like a Hollywood A-lister on your own. But, if you still need some helpful tips, check out our 7 fashion tips exclusively for men. Read Also: Souq Fashion Outlet: Avail Up To 70% Off On Top Brands Top 10 Fashion Brands Of 2018

From Flint to Lasers – The Evolving Techniques of Hair Removal

I hate having to go through the painful waxing sessions for hair removal! There! I’ve expressed the sentiment that millions of women like me across the world feel every now and then when they look at themselves in the mirror after a shower. My significant other refuses to shave on weekends unless he has a formal event he has to go to. Watching him lounge around the house unconcerned about the two-day stubble, I’ve often wondered how social paradigms developed to the point where having a hairless face and skin became essential. I mean if nature didn’t intend us to have hair, we would have long eliminated the gene that gave us hair in the first place. Makes sense? So, here I was, complaining and mumbling under my breath as I went through my phone looking for the number of my salon. (If I want to look anywhere near presentable in a swimsuit, I would have to schedule an appointment.) Suddenly, it struck me. Who was this historical personality who invented hair removal anyway? I decided to get to the bottom of the issue. It was time to find out if hair removal is really an essential of fashion or plain, good old hygiene. So, I set about doing a bit of research into the issue. Hair Removal Has Been Around Since 30,000 BC (There go my hopes of ushering in a social revolution where hairy faces and bodies were completely acceptable.) As Livestrong says, people as far back as 30,000 BC used the sharp edge of flint to scrape off the hair from their scalps, faces, and bodies. At the time, it WAS a question of hygiene. No hair meant no lice, mites, and other infestations. I dug around a little more to find that everyone (including women) living in the warmer climates would shave off their scalp hair too. Then came a time in the Middle Ages when going hairless (bald?!) was the height of fashion. (I think I am quite happy I don’t live in those times.) The elite would remove all their hair (in the nether regions too) as a sign of quality. Think Romans and their statues and paintings of entirely hairless people. And, the court of Queen Elizabeth I where women removed their eyebrows and the hair on the front of their heads to show off high foreheads. (Phew!) Hair Removal Techniques Haven’t Evolved All That Much In fact, removing hair in those times was a lot more painful. My research showed that people mainly used tweezing to get rid of the fuzz. They’d use seashells as tweezers or pumice stones and metal blades to scrape hair. Egyptian women are credited with the art of threading. They were the first to use twisted strands to pluck hair in 60 BC. Apparently, they also invented sugaring which is very much like modern-day waxing. And, yes, hair removal creams were also used. Only, women used a solution of quicklime and arsenic to burn off the unwanted hair. (It’s scary to think about what that did to their skins.) Getting Back to the 21st Century Having grudgingly conceded that I would have to get that waxing session, after all, the next step was to explore my options. I mean, doesn’t science and technology have an answer to the problem of unwanted fuzz? (and, a painless one, too!) Look around and you’ll find that there IS one solution that the ancients didn’t have. It’s called removing hair with the help of lasers. But, the question still remains. Does laser hair removal hurt more than waxing? (Remember? We’re still stuck on the issue of pain here!) So, It’s Back to the Internet! I decided that it’s time to look for a more permanent solution (Given that I’m going to have to do this all through my life!). And, if lasers promised clean skin for good, it was worth a shot. Here’s everything I found out about the procedure. Some of the information is from the expert aestheticians who can perform the treatment on you and some other comes from hapless people like me. (If you’re looking for some authoritative details, check out the Lawrence Livermore National Laboratory website.) Medscape says that laser hair removal came to be first used in the year 1998 when some guys, Dierickx, and associates first released a paper after conducting 2-year research on the technique. Since then, you can find a whole range of equipment that can help you with unwanted hair. Lasering is a solution that’s perfect for women with darker-colored hair. The deeper pigmentation seems to absorb the heat and directs it to the root. The heat effectively burns the root so that it cannot go back. In a fraction of a second! You’ll probably need about 6 to 8 sessions spaced at intervals of about 6 weeks each. Weigh that against a lifetime of waxing sessions and the cost in terms of dollars (and, the pain!) and you’ll find that lasering is much more economical. You won’t have to worry about ingrown hair with layering. The levels of pain depend on your tolerance and the thickness of the hair. To some extent, the area under treatment is also a factor. So, if you’re working the more delicate sections, it could hurt a little more. Many users have talked about feeling a rubber band twanging against the skin. You can prepare for the session by taking painkillers in advance and using topical numbing creams. Applying ice afterward also helps. Avoid caffeine on the day of the procedure and time it far out from your appointment with Aunt Flo. You’ll save on some of the sensitivity. You can expect that the treated area will look pink for a few days and since the hair will be falling out, you may have to exfoliate thoroughly. Some women have also talked about noticing a singed hair odor. Laser treatments can be of two different wavelengths and doctors choose the appropriate one according to the color and texture of your hair and skin. As you go through the sessions, your aestheticians may work out a combination for you. Avoid trimming the hair before your session for a week or so and the treatment will be much more effective. Lasering doesn’t take a lot of time. You can get the session done during your lunch break. Lasering is great for both and women. You’ll be wearing protective eyeglasses all through the session so you needn’t worry about any potential harmful effects. There you go - the results of my digging around for the perfect solution for unwanted fuzz. Come to think of it, humans have come quite a long way in their quest for the perfect hair removal solution. From flint and cuts and nicks to the permanent option of lasers! (Who knows, over the next few hundred centuries, we might just mutate into humans without the need for lasers too. Um, they aren’t entirely painless, you know!) To know more: 6 Stunning Long Hairstyles For Oval Faces

Tips to Make Your Online Boutique More Appealing

Tips to Make Your Online Boutique More Appealing:

1. Be intentional about consistent sourcing:

2. Create a strong promotional strategy:

3. Maintain a secure website:

4. Host contests and giveaways:

5. Perfect the flay lay shot:

6. Display the items in various ways:

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Wardrobe Dreams: Statement Pieces to Last

The Season of Suave: Holiday Fashion Tips for Men

From Flint to Lasers – The Evolving Techniques of Hair Removal

Tips to Make Your Online Boutique More Appealing

Tips to Make Your Online Boutique More Appealing:

1. Be intentional about consistent sourcing:

2. Create a strong promotional strategy:

3. Maintain a secure website:

4. Host contests and giveaways:

5. Perfect the flay lay shot:

6. Display the items in various ways:

Share this Article

Vintage Engagement Rings Beauty is Timeless

Best 15 Jackets for Men and Women in 2020

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related