Which extensions can help drive installs of your mobile app? Is this the question that you want to know the answer to? If yes, then you have reached the right place.
|Question: Which Extensions Can Help Drive Installs Of Your Mobile App?|
a. App Extensions
b. Structured Snippets
f. Remarketing Lists for Search Ads Extensions (RLSAs)
Answer: (a) App Extensions
If your answer was App Extensions, then you are absolutely correct! However, can your answer be complete without an explanation? Not at all!
Keep reading to learn more about App extensions and how it helps the users to gain more mobile app installs in this blog…
Explaining The Answer To “Which Extensions Can Help Drive Installs Of Your Mobile App?”
As you have already read above, the correct answer to “which extensions can help drive installs of your mobile app?” is the App Extensions. Now, it is time for me to explain this a bit more.
So let us take it a bit slow from here. We are living in a digital world. This means that we are constantly surrounded by technology and constant technological developments. And as more and more people are using smartphones and other mobile devices, it is essential that you are able to know about the extensions that can help you maximize the number of installs of your online mobile on the devices of the target audience.
What Is An App Extension?
Before talking about app extensions, let me make the idea of extensions clear to you. So what is an extension?
Extensions are certain software programs that are found on the internet. These help the users to improve their experience while using Google Chrome and browsing the web.
There are a number of different extensions that are available in Google Chrome. Some of them are Google Calendar, LassPass, Loom, Everhuor, Scribe, Grammarly, and SEOQuake.
Now, answer one thing— do you have a mobile app? And do you want to market and promote it to your audience? If yes, then you need App Extensions.
App Extensions are the extensions that help the users to add links to an app. These links are added to the app right below the text ad. When someone clicks on this link, they will be redirected to your app in the iOS App Store.
In other words, if you are planning to direct your audience or other users to your mobile app, as well as provide them with a link to your app, then you need to use the app extension.
However, you cannot always use an app extension. There is one limitation that you need to keep in mind. These app extensions only run in the campaigns like a non-app standard search. For example, they would only run in:
- Search Network only
- Search network with Display opt-in
Let us take a brief look at these two campaigns…
“Search Network Only” Campaigns
When you select the campaign called the Search Network Only, your ads show up on the search network of Google right next to the search results on the SERP. These ads are shown to the target audiences to match their search.
In this type of campaign, the advertisers can target those people who are directly searching for a particular type of product. This is one of the best campaigns that save a lot of time and money.
“Search Network With Display Opt-In” Campaigns.
This is another type of campaign that helps the advertisers to attract potential customers and target audiences to their product. In addition, this search campaign allows the advertisers to display their ads across the Google Display Network.
Frequently Asked Questions (FAQs):
Now that you have read almost the entire blog take a look at some of these questions that people search about app extensions. You might find some additional information.
Ans: The site link extension on Google Ads is an extension with which you can create site links and drive people to specific pages on your site. It not only helps you gain traffic but also helps to generate leads.
Ans: The extension that iOS or Apple apps and devices use is the ‘.ipa file,’ which helps to store the apps on iOS devices. This is an application archive file.
Ans: The acronym APK stands for the Android Application Package. It is the format of a file that is used to install applications from the internet or browser on the operating system of Android.
Wrapping It Up!
The App Extension helps the users to drive installs of their mobile app. This extension works in the form of a link that you can put beneath the ad text. When a user clicks on this link, they will be taken to the app store, where they will be able to download the app.
In case you were looking for the answer to “which extensions can help drive installs of your mobile app?” I hope that this article has helped you understand how it works. Let me know if there are other things that you would want to know the answer to. And don’t forget to share your thoughts on this blog in the comment box below!