Published on: 24 January 2019
Last Updated on: 12 September 2024
While it’s certainly a challenge to try to start a business in your chosen industry, maintaining a business and keeping it afloat during the first few years can be much trickier as you often will have an excellent service or product, but nobody knows the name of your brand or your company. This is the main reason why developing an online presence is essential if you want your business to flourish in its early years.
That said, there’s more than one way to develop a presence online. While social media gives you a platform that bridges the gap between employee and consumer, it’s not the only way you can succeed in developing a digital footprint. Search engine optimization (SEO) is a viable strategy, especially for startup enterprises. From local SEO to video SEO, discover what SEO could do for your startup business and how to effectively incorporate it into your marketing strategy!
Outsource SEO for Your Startup to a Reliable Company:
Often time a startup will shy away from utilizing SEO because of the effort that comes with building an in-house department. Fortunately, it is easy to outsource to an seo agency for startups to save time and money. By leaving it to the professionals, you won’t have to worry about training a team to tackle the complex nature of efficient search engine optimization.
This allows you to concentrate on the core competencies of your business while a third party gets the job done for you. So long as you hire the services of a reliable company, outsourcing is an excellent choice for startups!
SEO Will Build a Solid User Base for Your Business Over Time:
The first priorities of a startup company are staying afloat and building a solid user base. There are very few methods that can help a new company build up its user base outside of search engine optimization. All that quality SEO requires is patience as you watch your website gain a higher standing in search engines over time.
The more users are able to easily find your website during a Google search, the more your company will be exposed and verified by Google, and this will continue to increase your rank. With enough time, you’ll have so many customers that it might even be overwhelming!
SEO & Social Media – Hit Two Birds with One Stone:
While your white label SEO company manages improving organic traffic to your website and increasing your position on Google, you can concentrate on improving your social media presence, hitting two birds with one stone. By developing your online presence using these two avenues, you will cement your digital footprint and make it easier for potential clients to find your company.
Begin growing your startup’s online presence and find a reliable, experienced company you can outsource your SEO needs to. This is an important aspect of building a business and ensuring you are able to reach your audience online!
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
As soon as New Year's Eve is over, we all start scrambling to improve this or that, and owners of web-based businesses are no different. The web is flooded with entrepreneurs working to boost their web traffic in the New Year.
After all, any good businessperson knows that the majority of success for web-based businesses begins with getting people to your site.
If you want to implement an easy plan to boost your web traffic in 2019, just follow the steps outlined below.
A Complete Online Guide to Boosting Your Website Traffic in 2020:
1. SEO:
To drive traffic to your page, you’ll want to begin with SEO tactics. There are some great companies out there who can provide you with professional SEO services if you don’t want to do it on your own. You’ll want to implement these SEO tactics on each of your web pages to get optimal visitors to your website and improve your ranking in search engines. Separate SEO for every single page of your site is the best way to go about this.
You should also spend a bit of time writing concise meta descriptions to appear under your URL descriptions in search engines. This little step can make all the difference.
2. Listings:
Another way to easily drive visitors to your pages is to improve your listings across the web. Peruse the internet and sites relating to your industry for directory listings, contact pages, and relevant links, and make sure you’ve linked to them. Check your pages for dead links often, and make sure all links are working properly. Keep any directories on your site easy to find, polished and relevant.
3. Social Media:
Even in 2019, so many online companies think a social media presence is unnecessary. Unfortunately, foregoing any kind of social media interaction can really harm your business. It’s a matter of finding the social media platform that’s right for you – whether it’s Twitter, Facebook, Instagram or something else entirely, find the social media platform that drives viewers to your business and makes those sales. Once you’ve got an account, start those promotions, post pictures, put up polls, and get those customers talking and engaging.
Do it yourself or hire a social media whiz, but be sure to interact with your customers via these platforms to keep their interest, stay relevant, and drive customers to your site. It’s 2019 and let’s face it: most folks are addicted to some form of social media. Why wouldn’t you get in on that?
If you operate an app, be sure to update links there often, too, and make sure your website is optimized for mobile. Not everyone, however, wants to use an app, and you never know, someone might be scrolling through your website on their phone, cursing because it isn't translating well. This also falls under the category of website speed, because when optimizing for mobile devices loading speed is very important. Start from fundamentals here by choosing a fast provider, then optimize your code, images, and content. Spend the time and money on making your site, app, and social media picture perfect. It's worth every penny.
3. Email Marketing:
If you’re dead-set against social media, at the very least, you should have an email marketing campaign (and even if you’re totally into social media, this is still a good idea). Have your customers “opt-in” when visiting your site, offering them subscriptions to your blog or newsletter, or special promotions or deals. You’ll find that most of them are interested!
Then you’ve got a ready-made list of email addresses, connected to real, live customers who will come back and become repeat customers. Avoid spamming them, of course – save the email marketing content for the really good stuff.
It’s also a good idea to have a specific, set email address only for marketing, and a separate one for things like customer service, orders, etc. Having an organized email is just good business.
5. Guest-Starring:
A lot of successful online entrepreneurs – whether it’s authors, business owners, musicians, marketing execs, or “social media influencers”, have learned that crossing over to other forums can increase their viewership and give them great success.
Have a friend who runs a similar business? Someone who blogs about the products you sell? A repeat customer who has a podcast? Find common ground with someone who can give you a platform, or offer them a platform in return. Guest blog for someone, have someone guest blog for you or participate in a cross-promotion. The sky is the limit! Pairing up with someone can mean bigger viewership and success for BOTH of you!
6. Engage:
Don’t neglect a really important part of web-business – engaging with the customer. Whether it’s responding to social media tags, reading blog comments, answering customer service emails, or frequently updating your blog, you want to make yourself available to your web traffic. They need to see that you’re present and engaging with the audience.
A constant presence reminds the customer that you’re there, that they wanted to visit your site to make a purchase or look at the promotion. They come to see you as a friend, and your site might just become a frequent stop on their day-to-day web activity.
7. Analyze Your Data:
Every forum from Facebook to Wordpress offers its users data; a breakdown of viewership, clicks, sales, and more. Naturally, if you run a website, you’ve seen lots of this information. Unfortunately, not enough entrepreneurs take the time to truly analyze website data, and you should. It’s a treasure trove of information, providing you with clues on how to increase your viewership.
Through analytics, you can track everything from the age and gender demographics of the people who visit your site, their location, what they click on, what they buy, and more. Taking the time to track this data can help you decipher what’s working, what isn’t, and what’s bringing people back.
Get the Boost:
There are lots more things you can do to boost traffic to your page in 2019, but if you start with these easy, simple steps, you’ll find your traffic increase with almost no effort at all. These simple, quick measures can put your web traffic into the stratosphere and make 2019 your best business year yet.
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Statistics show that people spend a minimum of 5 hours a day on the phone. In this digital error, smartphones, tablets, and other mobile devices have become more than a means of communicating with family and friends.
People are increasingly using it for businesses purposes. What does this mean? There could be more people than you can probably imagine that search for your site on their phones. Look at it this way; most people get time to visit their social media pages during their commuter time or lunch breaks.
While doing it, they might bump into your paid ad on Facebook; this does not mean they will have to wait until they get to their computer for them to visit your website. It is where mobile SEO comes into play.
Ignoring search queries originating from mobile devices could make your scrapbook look bad. The whole idea of mobile SEO is to enable your website to rank on web searches by ensuring that the quality of the searches is top-notch. How is it done? By focusing on content visibility, loading speed and user experience to mention a few.
A few tips on how to optimize mobile searches will help you a great deal in getting those conversions.
Tips on how to improve mobile SEO
1. Improve your site speed :
No one wants to spend his entire lunch break trying to access a website: which is why you should ensure that your site loading speed is on point: lest the user will give up and go searching for other things.
Speed is a vital ranking factor: and has been for a long time now. It can be backed by studies that show that people are so quick at leaving sites that take forever to load.
2. Cut on redirects :
If redirects are applied the right way, they may contribute to the excellent user experience. Redirects will enable visitors to track down your website if you deleted or moved to a particular page.
However, note that redirects will slow down your page. Focus on having more direct links than infinite redirects. Also, take time to clear links that lead to dead or removed pages.
3. Use a responsive web design :
What is meant by having a responsive web design? It means that development and design should be in alignment with the user’s environment and behavior. That is the screen size, orientation, and platform.
The catch is that when a user switches from using a computer to a smartphone, they should not feel the impact of a change in resolution, scripting abilities, and speed. In simple terms, your website should have technologies that retort to user preferences
Also, having a responsive design will make it easy for Google to understand and index your URL since your site will be living on one URL. Having a responsive web design will also save you from the hassle of developing a new design every time a new gadget is introduced to the market.
4. Straighten out your images :
What does optimizing your images entail? It is all about ensuring that your images do not interfere with the loading speed of your mobile site at the same time making them easily accessible. Balancing the use of pictures on your website will have an impact on the attractiveness of your page, the performance of your page and user experience.
The first step towards image optimization is by doing away with images that do not add value to your site and making the most out of the ones that will be remaining.
Also, you could make use of compression tools to reduce the weight of the image and still have the quality of the pixels intact. You can make use of HTML specifications to create various surrogate photos to fit multiple viewports.
Such tricks will enable visitors to have a faster loading speed at the same time have zoomed in instead of cropped out images: this is the ultimate user experience.
5. Improve legibility :
There is no point in giving your visitors a hard time on your website. The most you could do is ensure that your site is readable on mobile devices.
There are various techniques that you could use to make your website readable. The first one is ensuring that you are quick to drive the point home. Will the user have to devote extra time to try to understand what your content means? Does your content give the reader any useful information?
These are some of the questions that you should ask yourself. The typography of your content should make the user experience even better. On this point, you could also make use of readability tools that will help you gauge how readable your text is.
You should do everything to mend your mobile website, remember that mobile is the future!
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If you're unfamiliar with white label services, they are a turnkey solution that allows you to outsource and rebrand services as your own. In the case of link building, a white-label service means that you can have someone else do the heavy lifting while you focus on other parts of your business. When you outsource link building to a white-label service, you can save significant money.
The cost of hiring in-house link builders can be high, and it can be challenging to find quality link builders. Link building can be time-consuming, but when you outsource it to a white-label service, you can free up your time to focus on other parts of your business. Keep reading to learn more about white label link building.
What Are The Top Benefits Of White-Label Link Building?
When you're looking to get your website the links it needs to rank higher, there are a few options available to you. You can do all the link-building yourself, hire an individual freelancer, or use a white-label link-building service. If you're looking for the best possible results, using a white-label link-building service is the way to go. Here are three benefits of doing so:
Quality links:
One of the most significant benefits of using a white-label link-building solution is that you'll get access to high-quality links. These links come from reputable websites with high domain authority, which will help your website rank higher on search engine results pages (SERPs). Not only will this increase traffic to your website, but it will also help improve your brand's reputation and credibility online.
Increased efficiency
Using a white-label link-building service saves time and energy. Rather than spending hours researching potential links and contacting web admins individually to request them, white-label link-building services will take care of all of that for you. This leaves you free to focus on other aspects of your business, such as content creation or marketing, while still seeing improved search engine rankings and more website traffic.
Cost-effective solution
Using a white-label link-building service is often more cost-effective than hiring an individual freelancer or doing all the work yourself. This is because most quality services offer packages that include various links, as well as regular tracking and reporting so that you can see how your website's SEO is progressing over time. This allows you to get better results for less money than if you were to try and do everything yourself.
What Are Backlinks?
White-label services offer high-quality links because they have access to a large pool of websites and domains that they can use to create links. This increases the diversity of your backlinks, which can help you rank higher in search engines.
Backlinks are links from other websites that lead to your website. They are essential because they are one of the main ways search engines determine a website's rank. The more backlinks a website has, the higher it will rank on SERPs.
Why Are Backlinks Important?
There are a few reasons why backlinks are so important. Backlinks are a direct measure of a website's popularity. The more backlinks a website has, the more popular it is. They are also a significant factor in how a website is ranked. The higher a website ranks, the more likely it is to be found by potential customers. Finally, backlinks are a source of referral traffic.
This traffic can be valuable because it often comes from people who are already interested in a website's products or services. When you outsource your link building to a professional service, they will be able to help you build links more quickly and consistently than if you were to attempt to do it yourself.
This increased velocity will result in better rankings and more stable SERPs as your links continue to grow in strength. Additionally, outsourcing your link-building will give your website an immediate boost in authority which can help improve all other aspects of your online marketing efforts.
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