6 Reasons Why Infographics Are Important in Media Marketing

06 September 2021

Over the years, businesses have shifted gears and taken a step back from traditional marketing to go digital. For a brand to be heard and seen in this age, entrepreneurs need to step up their digital marketing games.

Businesses need to create an excellent first impression for them to stand out. An effective way to get noticed on the internet is through impressive infographics.

If you are starting a business or have been sticking to conventional marketing, here are six great reasons why you should consider using infographics in your marketing campaign. But before that, let us find out more about infographics.

What Are Infographics and Their Role in Marketing?

Infographics are visual representations of data. These are used to visually present both qualitative and quantitative data, making them easier to comprehend. These also transform basic and simple marketing narratives into stories that beg to be shared.

For instance, if you need to condense research and huge numbers in your presentation, you can turn to infographics. The combined text, images, and graphs are presented creatively, making it both fun and easy to read. Around 65% of brands apply infographics in marketing, especially in their social marketing strategy.

Why Include Infographics in Your Social Media Marketing Strategy?

Below, we will discuss the importance of infographics in your social media marketing. Keep reading!

1. They are so easy to comprehend

Because humans are highly visual, we quickly understand and are captivated by images more than dull text. If you want to attract your customers’ attention better, then your content must include graphic visuals. An infographic can also tell a story in a more engaging way and create a lasting impression about your brand and message.

When promoting a service or product, consider infographics because people are more attracted to illustrated text. When consumers want to check out a product, they tend to look for visual storytelling materials because most people no longer want to read essays. Trust me, more people are moving into the world of graphic illustrations for reference. That should include you.

2. They have viral capabilities

I am sure you are familiar with the Share button on Facebook, Instagram, Twitter, and other social media platforms. When people see a unique infographic, they are likely to share it with their friends and family. An attractive infographic can help boost your digital marketing campaign. With the right infographics, your brand exposure on different social media platforms will insanely increase!

Just don’t forget to add widgets and share buttons, and choose the right social media channel.

3. They draw attention

Visual aids, more than other media formats, help your target market pay more attention. Why? Simply because they are fun, engaging and allow people to comprehend complicated messages. Take this for an example: You are sharing the benefits of using and buying your product. However, your message is overwhelmed by large numbers and numerous reasons for using your product. To make your customers continue listening and reading, you should create graphic content.

4. They promote brand awareness

Embed your brand’s logo in your infographics. This is one decisive way to market your brand on the internet. The audience wants to know where your compelling marketing content came from, so feature the name of your brand throughout your infographic.

5. They offer SEO benefits

SEO, or also search engine optimization, is highly valuable in marketing — your marketing department should know about this. People turn to Google’s search bar if they want to know about something. It may be a product, a service, a term, or anything in this universe. Google links people to websites with higher algorithms.

6. They start conversations

People like to talk about information they see — whether it’s from a sidewalk or on Facebook. The informative infographic that they come across while scrolling through their social media timeline can pave the way for conversations which can also help reach your specific target market.

Do you have an upcoming sales promotion or concert event? Then make use of graphic materials and get people to start talking about it!

But the main challenge is how to create infographics. Our reputable website, Venngage, has tools and templates that can boost your marketing content into something that can complement your brand and impact the growth of your sales and internet presence.

If you are committed to competing with other brands, don’t beat a dead horse and start designing your effective marketing template with Venngage! Plus, you don’t need expert skills to design one as we have user-friendly and cool templates for you to use.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Four Things Marketing and Public Relations Firms Want to Tell You

When you start a business, you will not always be available to handle all the tasks, and even if you are available, you may not have the capability to do it on your own. Therefore, apart from hiring employees in different departments, you might also require to work closely with marketing and public relations agencies who will help in placing your company in a better place than it is today. Public relation is a wide term that entails a lot of activities, and this is one of the reasons why you might need it in your business to have access to information in the wider market. These agencies have a lot they can tell and do for you concerning your personal life and your business. However, to get the best services from a marketing and PR firm, you must consider the qualities they possess to ensure they have an effective PR strategy. Here are some of the reasons why you need to listen to PR agents. 1. Presentation Of New Ideas: If you rely on your ideas alone to grow your business, you will find that you are doing the same thing you started with and therefore achieving the same results you were achieving then. However, if you consider working with a marketing or PR agency, they will first understand your business operations, and then provide you with new and more creative ideas for growth and success of your business. These people tend to be more exposed to the outside world because their work entails gathering information outside there and then use it effectively to advise business people. They will also train you on better, effective and safer ways of telling your story out there without ruining your image and reputation. 2. Developing Brand Identity: Consumers tend to trust brands that are well established, and a marketing or PR firm can help you in building your brand identity. With their skills and experience in building other brands out there, they will also improve customers’ recognition by identifying your key and unique selling points and build them from there. The building of brand identity include getting people to understand your products and services, the difference they make to people’s lives and why they should buy from you. Good communications on Behrman is one of the things that have kept some businesses alive even if their products or services are not better than those of their competitors. 3. How To Effectively Communicate: Communication is key in everything you do whether in business or personal life. This is the reasons why a PR agent will tell that it is not what you say, how many messages you send or how long your message it but how you say it. Anything you say to the people will be open for analyzing and how you say it will determine whether you are building a good image or ruining it. A good PR agency will help you to develop or outline your vision, mission, core values and goals in a way that they will be attractive and compelling. Why don’t you work with a PR agent who will help you in becoming an effective communicator? 4. Your Relationship With Media: Media can either build or ruin your brand or business, and this will depend on how you relate with them. This is one of the core services offered by marketing and public relation agencies whereby they help you in building a good relationship with the media. The agencies always have contact addresses and access to the media people and therefore know the kind of stories that would be accepted and how to win an interview or a page coverage on a popular magazine. Featuring in any of these is a great achievement. However, you must know how to apply due diligence and a high level of creativity for you to produce a compelling story to be featured. Public relation agencies have mastered this art and therefore will help you achieve the best when it comes to media relations. It would be very hard for an entrepreneur to succeed when working alone and that is why partners such as marketers and public relation agents are required to help you in the success journey. Read Also: 5 Marketing Tips To Help Grow Your Business On Instagram How To Market Your App Successfully Mobile App Marketing Agency

Five Ways to Help Your Trade Show Booth Stand Out From the Crowd

Have you ever attended a trade show with boring displays and unenthusiastic salespersons? You probably walked out uninspired and disappointed that you wasted your time. Don't be a vendor that fails to make an impression on interested attendees with a dull trade show booth. Grab a visitor's attention and get them excited about your brand and what it has to offer. Here are five tips to help create a striking trade show booth that'll stand out from the crowd: Target Your Audience You'll be most successful if you have a trade show booth that matches the trade show theme. Attending Comic-Con? You'll want to be modern and edgy. A flower and garden show? You'll want to show your softer side. You may want to rent a booth instead of owning one. When you own a booth, you are limited to one design, but with a rental, you can choose from multiple styles that allow creativity and flexibility for different trade shows. Create a Crowd People are attracted to trade show booths that have a crowd. Help create a group by staffing your booth with friendly and enthusiastic employees who can welcome people into your exhibit. Offer light snacks or coffee so people will linger and browse your products. Make sure your staff knows how to manage the booth so they can generate leads and connect with both new and old clients. Create an Eye-Catching Display You have one chance to make a first impression, so make it a good one. Create a presentation with your company name prominently displayed so everyone can see it. Use lights and multimedia—think videos or music—to get people's attention, but don't go overboard and deter visitors because your booth is too loud or distracting. You should always look to invest in your trade show displays. This helps build credibility for your brand, attracts the right audiences, and improves chances for sales queries and conversions. Make sure you are setting up the displays to make it customer-friendly, informative and aesthetically pleasing. Use short, simple headlines to convey a bold message that'll pique visitors’ interests. Lastly, don't forget to publicize your social media links so people can connect with your brand both during and after the event. Turn It Into an Experience Bring a product demo so event attendees can experience your product firsthand. If you can't bring in a product demo, then create an experience for your attendees. For example, if your product helps eliminate odors in a workspace, create a space with perfumes, colognes, food, and other typical office smells. People can step into the enclosed space, try out your product, and have a sensory experience they won't forget. Use a Contest or Prize to Create a Buzz Everyone loves to get something for free, so don't hesitate to give away swag or have a raffle. Use brightly colored stickers, light-up bracelets, and other eye-catching trinkets to get your brand noticed on the event floor. Giving out swag with your brand name extends your reach beyond your booth. If your swag is good enough, people not only wear it on the event floor, but they also may bring it home with them. You can further your engagement by offering a door prize to those who wear your promotional items during the show or share them on social media. Don’t just fill up space at a trade show—let your brand make an impression! Keep these tips in mind as you prepare your booth and staff for your next trade show. Read Also: Top 8 Advantages Of Effective Web Design And Development Execute the Perfect Expo with This Trade Show Checklist How to Plan For a Successful Trade Show Exhibits?

4 points to consider when creating a Great Content Marketing Strategy

The proverbial ‘holy grail’ of digital marketing is a slow but steady increase in your organic traffic, on a day-to-day basis. The key issue is not the fact that one is able to generate numerous hits on the website itself (important though they may be) but the fact that these hits will eventually be converted into actual sales. In this case, a suitably high conversion rate (resulting in actual earning of revenue) is of near-absolute and paramount importance, especially when it comes to the creation of an entirely self-sustaining and viable online business entity. Yes, the seminal importance of generating leads can never really be overlooked, but the far more critical objective of eventually making these sales remains crucial to the success of just about any business at hand. 4 Keypoints To Remember While Creating A Great Content Marketing Strategy For successfully doing content marketing you will go to need to follow some basic strategy. Your goal is to attract as many as possible audiences to your website. More audiences mean more potential customers. If your content is not going to attract audiences to your website. Your content marketing is not going to be successful. For doing this Here are the four key tips for you and along with this enhance your content marketing strategy. 1. Attracting The Relevant Traffic : It is pertinent to note that most such successes are only possible if the website in question is also able to attract the relevant traffic, in the very first place. This is precisely why many hits right at the initial stage, is of such supreme importance. As a matter of fact, the more such hits, the more the potential for the actual kind of leads that will almost inevitably lead to outright sales, either online or even offline (as the case may be). This can of course, only happen with the website itself is also able to ensure that the ‘just right’ traffic not only comes to the site but also stays there for a long enough period of time to enter the ‘web marketing funnel’ (that is, the process that leads an individual to not just the site itself, but also converts him or her into becoming a long-term customer. This entire process is colloquially known as a ‘marketing funnel’). This is the part where a highly effective content marketing strategy can easily come into the picture. That is, the kind of strategy which will be able to deliver both a sustained and an impactful message to the overall target audience. But in such a manner that it will also help them come to a suitably favorable purchase decision. Let us see just what such a strategy actually entails: 2. Understanding the target market : Here, it is very important, to understand that just about any content generation strategy has to come from the point of view of the target audience itself. The more important points and salient features of this aspect include the psychographics as well as the demographics of the audience that the enterprising content marketer is targeting. For example, if a website retails sports-shoes in the city of London, it would hardly make sense to pepper the website with articles on the Vietnam War (for instance). Here the key point to understand and learn is that one has to ‘tailor-make’ the content to fit in with the audience’s very own likes and dislikes, per se. (An interview with an Olympic hockey, for example, will be able to generate a lot more interest in the products on offer, then if the site owner and marketer were to just simply pick up random news items.) Similarly, if you are a heavy equipment dealer and sell used cab-over trucks and dozers, the content on your website should be relevant to the target market. 3. The seminal importance of creating great headlines : When it comes to understanding the importance of the ‘ubiquitous’ headline, the odds are that many if not most, such ‘digital marketing content specialists’ just simply love to write entire reams and reams of their very favorite articles without ever really understanding the gist of their work. In other words, they just simply fail to realize the fact that it is not the long-winded content that really catches the eye, but rather the headline, itself. If the headline is eye-catching enough, then the odds are that it will also vividly capture the imagination of the reader who will, in turn, be so hooked that he will have no choice but to read the whole thing. And once he does that, it will be easy enough for him to slide into the marketing funnel without even realizing it at all. This is why all content writers should almost always opt to go for a truly eye-catching headline if they possibly can. 4. Express and articulate your ideas very clearly : It is an axiomatic enough of an assumption that any article that converts is a winning article! This is why the web content writer should always avoid writing a lot of complicated stuff as well as long-winded and extended sentences that basically look like absolutely indigestible paragraphs, in their own right. Here, the need of the hour is to keep all such writings, both clear and concise. Albeit, having said that it is important to understand that your writings should be highly effective Here, the best policy and practice is to typically use short, concise and fairly simple words that even a child would be able to understand. In fact, the content writer should try to cut out all unnecessary words, if he possibly can. The point to remember here is that being clear is always much better than merely ‘showing off’ one’s own knowledge. Conclusion : In 2021 Content Marketing is the biggest medium by which you are going to convey your message to your audiences. Ultimately, the quantity and the quality of content on your site will easily go a very long way indeed, in effectively ensuring that you can also retain the core interest of your own target market in a manner that will be calculated to generate not just a single sale, but rather to create repeat customers, again and again. Read Also : How To Monitor The SEO Health Of Your Website Best SEO Tools For Ranking The Website Get A Return On Investment With Your SEO

6 Reasons Why Infographics Are Important in Media Marketing

What Are Infographics and Their Role in Marketing?

Why Include Infographics in Your Social Media Marketing Strategy?

1. They are so easy to comprehend

2. They have viral capabilities

3. They draw attention

4. They promote brand awareness

5. They offer SEO benefits

6. They start conversations

8 Powerful Reasons You Need To Use Video Marketing

Marketing Strategies to Help You Get Endorsements

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

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Four Things Marketing and Public Relations Firms Want to Tell You

Five Ways to Help Your Trade Show Booth Stand Out From the Crowd

4 points to consider when creating a Great Content Marketing Strategy

6 Reasons Why Infographics Are Important in Media Marketing

What Are Infographics and Their Role in Marketing?

Why Include Infographics in Your Social Media Marketing Strategy?

1. They are so easy to comprehend

2. They have viral capabilities

3. They draw attention

4. They promote brand awareness

5. They offer SEO benefits

6. They start conversations

Share this Article

8 Powerful Reasons You Need To Use Video Marketing

Marketing Strategies to Help You Get Endorsements

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related