Published on: 28 February 2017
Last Updated on: 04 September 2024
Since Technology has integrated with human DNA, everyone seems busy with technology. Alongside with the technology in the shape of social media and its marketing has become significantly important for present tech-companies. Social media marketing roles in technology related businesses are very demanding at the moment.
“It is necessary for all of us to be in social media and it is also compulsory for us to doing search marketing”, Jeremy Bevan, the chief marketing officer at networking giant cisco in Europe said that. “We are examining our presence in EMEAR and also doing 10 huge events each day, Jeremy Bevan further stated that.
Social media in the shape of technology platforms has got magnificent importance for business. In a few cases, social media has entered the tech-products.” We have some tactics to convert social media into our products,” Liam Houghton product director at London-based social apps and services company stated that.
In the contemporary world, social media marketing for any product now becomes a backbone for any business enterprises especially when it comes to tech-business. Social media is one of the best marketing platforms for tech products presently. Companies often do their product‘s marketing on social media platforms like Facebook, Twitter, and on many others on the initial basis.
One of the leading technology companies have learned the way how their departments from the whole organization utilize social media platform to listen to their audience and their companions in a centralized way, they know how to analyze their target audience and compete with their counterparts. They usually use the ROI calculators to attribute their social media usage in order to enhance their business. They know how to manage all of their customer requests by utilizing the single tool in the shape of a social media marketing tool.
Tech companies are playing at their front foot by using social media marketing tools in order to develop inbound leads for their products. They always try to execute an effective social media marketing strategy for their tech products and also enable to create a competitive advantage for their tech-company. Social media marketing is based on plenty of strategies in order to promote brands and getting leads for products. By using the web and social media marketing term inbound marketing which includes the following methods.
They use to of making keywords tactics in order to define the phrases buyers.
They optimize their website when a user or anyone found your target keyword phrases.
By making blogs, articles, and content that offers stuff like eBooks and white papers and plenty of videos in order to educate buyers and helping out through the stages of how to accomplish their buying procedure.
By using Social media websites like Facebook, Twitter, and LinkedIn in order to advertise other content and spy on conversations regarding your company just to communicate with the customers’ viewpoint.
They convert the website users and also social media followers and get leads and landing pages.
They enhance the leads with the help of their purchasing process, and by getting permission-based email marketing.
They also optimize your websites and other social media channel for tech devices like smartphones and tablets as well.
They examine all the results related to your efforts and get in user data and enhance your social media marketing procedure.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
The rise of Pinterest has been remarkable. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms. This image-based platform offers a new way to appeal to potential clients. As a personal injury law firm, you may find it difficult to market yourself on such a platform.
Every law firm needs to work with a specialized marketing agency that understands how the industry works.
According to Constellation marketing agency, law firms and their marketing come with their own sets of challenges and opportunities.
This is especially true in digital marketing, which holds immense potential for law firms.
Online marketing is essential, especially today when digital platforms and technologies are increasingly influencing consumer behavior.
Read this guide to find out how to do it.
Create Personal Boards for Your Law Firm
The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look.
According to the Hunter Law Group, a personal injury attorney in Tampa may decide to create a board specializing in local content.
For example, another option is to provide fun behind-the-scenes content. Don’t worry about not looking professional—Pinterest has never been designed for that.
1. What are You Doing?
Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information about your firm's activities.
A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in.
Thus, the point is that they’re not directly marketing, and they’re using the social media 80/20 rule. Eighty percent of content posted adds value and has nothing to do with self-promotion.
2. Get an Official Account
Business accounts have been a thing on Pinterest since 2012. You should apply for one of these so you can mark out your Pinterest board as the official board of your law firm.
This may not seem important, but it adds a layer of credibility and ensures someone with a similar name can’t overtake you.
3. Think about SEO
Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google.
Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure.
4. Create and Promote Unique Content
Don’t expect to just share a range of content across multiple social media platforms. In fact, you need to create unique content for Pinterest to encourage people to go out of their way to visit you.
Plus, combine this with sharing buttons on your website, and your law firm will see more traffic flowing to Pinterest.
Pinterest Marketing & How to Get More Clients as A Lawyer
Law firm marketing and Pinterest might not seem to belong in the same sentence, but let me tell you – it’s a hidden gem.
With millions of users actively searching for visual content, personal injury law firms have a good opportunity to shine on Pinterest and attract clients. It is an unconventional choice. However, it is one of the best platforms, just hear us out.
Here are ways you can use Pinterest to grow your practice!
1. Create Boards that Engage and Tell your Story
Start by creating boards that are more than just advertisements of your services. Think of it as advertising through storytelling. Do you have a philanthropy focus or charity you support?
Additionally, highlight that by creating a board and describing what you do for it, how your clients get involved, and why you support it.
Are there team members who participate in community service frequently?
Create a board dedicated to this with stories and pictures!
Just remember: Pinterest is all about authenticity! So, expertly curated advertisements might not always be the way to go. You must personally connect.
2. Focus on the Visual Aspect
Pinterest is a visual platform, but it’s also a search engine. Help people find your pins by optimizing them with targeted keywords.
Therefore, consider the keywords clients might enter Pinterest or Google to see you: “personal injury tips,” “legal advice after an accident,” etc. Plus, use those words in your image files, descriptions, and board titles to increase your Pinterest visibility and improve your Google rankings.
3. Create a Business Account for Professional Bragging Rights
To establish trust and a level of professionalism, you’ll want to switch over to a Pinterest Business Account.
So, by doing this, Pinterest will now officially recognize your business on the platform, and you’ll gain access to analytics tools that will allow you to keep track of how well you’re doing.
In fact, having an official account also helps make sure that your boards are easily recognized as belonging to your law firm and that no one else has similar names.
Last Word – Pinterest Can Be Useful:
It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone.
With that in mind, experiment with the images you post and see what works and what doesn’t.
How are you going to make your law firm succeed on Pinterest?
Read Also:
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Unfortunately, right now the competition among bloggers on TikTok is very tight, which gives new creators almost no chance to find their audience and gain feedback and support from them. If you are one of these people and you need some kind of a leg-up here you should take a chance and buy followers for your profile, which are able to change the game for your account once and for all. What are paid followers for TikTok and where can you buy these at an adequate price, quickly and qualitatively, with no doubts about this option’s efficiency? If you want to figure all of that out, keep on reading.
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Where can you buy quality followers for your TikTok profile?
Most of the times it takes lots of time to figure out whether this company is worth working with or not — you would have to go through big research to figure that out and make some sort of a summary out of what you have found and what other people think of this company or another. To make your life easier and save you a lot of time we can give you a small bit of advice — you can work with Soclikes and buy followers for TikTok from us right now, as we are the company that shows any type of demanded support (including technical and informational) at any time of the day and makes sure that all provided followers have expanded our clients’ audiences and brought positive changes to their accounts.
We try to set regular sales and give personal discounts when our customers ask for them. If you understand that you are going to need to show your content constant support and buy something in addition to the chosen pack of followers for TikTok, you can keep in touch with everything we do and to always be able to cover all your promotion needs at a very nice price using a subscription to our social media pages and our messengers, where you will be able to get all the information you need.
Please, remember about the efficiency that complex and organized promotion on TikTok can give you and run through the rest of our offers for TikTok before forming the order of TikTok followers — these are not just words, many of our clients have reached decent results due to this bit of advice. We can guarantee that each purchase on our website will give you positive results only and you will be left completely satisfied with results achieved by dint of our professional promoters’ help. If you want to order a pack of followers for TikTok use our online checkout form or email us if you have some special comment or notice to add to your order.
Read Also:
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Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate.
And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical.
In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors.
Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience.
That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills.
Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels.
Why is social media so important?
Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media.
According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing.
As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales.
If you want to increase your B2B sales, you need to use the following social media platforms:
Facebook
Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers.
LinkedIn
As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments.
Twitter
Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn.
You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers.
Benefits of social media marketing for B2B sales
To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing.
- Firstly, it builds brand awareness and visibility.
- It serves as an effective distribution channel for your business’ ideas, content and offers.
- You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates.
- Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers.
- Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business.
- Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates.
- Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content.
- You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions.
- Social media is perfect for B2B loyalty rewards programs and customer care.
Challenges of B2B social media marketing
There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media.
When in Rome…
If consumers use social media for connection and entertainment, your message needs to address these requirements.
In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow.
This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it.
Being present 24/7
When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help.
The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising.
For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly.
Cherishing your influencers
Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign.
To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects.
Getting serious about selling on social media
Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business.
To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world.
The elusive ROI
Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field.
To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move.
It is all about timing. With the right timing, you can sell everything, even ice to Eskimos.
The future of B2B sales
Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends.
The buying process will become easier
In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience.
Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available.
The focus will shift to long-term customer value
Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process.
In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs.
Data and analytics will play a major role in creating customer value
The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through:
- science and sales
- AI and the virtual experience
- sales and the social business
In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms.
Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes.
How to Sell More on Social Media
Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales.
Here are the five useful tips on how to sell more and better on social media.
Choose the right social network(s)
Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors:
- your niche
- your audience
- your goals
For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014).
This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand.
Remember – no business jargon on Facebook or crazy memes on LinkedIn.
Be active on LinkedIn
Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it.
To shine on LinkedIn, you will have to be very active. This means that you should:
- use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up
- join and participate in LinkedIn groups to build your network and referrals
- connect with potential customers to start conversations
Contribute to existing conversations
This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value.
The best way to do this is Twitter and its search function, but you can use other networks too.
Share relevant content
More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content.
This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on.
In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers.
Use the right tools
Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time.
Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns.
Wrapping up :
Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process.
This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns.
But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination.
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Social Media Marketing: Six Trends To Keep Your Eyes On
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