Should You Hire a Digital Marketing Agency?

Published on: 19 April 2017 Last Updated on: 04 September 2024

You could have the most astounding business, offering the most elite products or service, but if your consumers cannot find you, how will they experience what you have to offer? Digital marketing is the latest way of marketing your business. Why? Because more than 3 billion people in the world use the internet.

Digital marketing agencies specialise in online strategies to get your website found. They use paid searches, search engine optimisation (SEO), the creation of content and social media in order to drive more traffic to your website. More traffic means more purchases, more customers and more revenue.

But why do you need a digital marketing agency? You have a pretty savvy marketing assistant promoting your company, that’s enough right? No, not if you want to beat your competitors. Search engines such as Google are always changing how they rank and who should be placed higher. This makes optimisation ever-changing. Social media’s are constantly modernising algorithms and changing features.

In a continually changing and fast-paced digital world, it can be hard to keep up with digital marketing strategies, as well as run your business. You want to be the best in your game right? You want maximum profits and up-to-date strategies. Here is how a creative digital marketing agency can do this for you.

SEO

If someone is looking for something online, where is the first place they will go? Search engines. The most popular being Google, receiving over 3 billion online searches on a daily basis. If your website isn’t created to work well in a Google search, it’s going to be very difficult for people to find you.

SEO is an organic way to gain traffic because you’re not paying for it; you are just optimizing your site to rank higher on search engines. Keyword placement and gaining backlinks to your site are the main ways a digital marketing agency will SEO your website, but with ever-changing Google Algorithms, it requires consistent updating.

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A digital marketing agency also provides social media management. Knowing what social media platforms are best for your company is one thing, but being able to use them effectively to successfully promote a campaign is another.

If utilised correctly, social media is a great way to stay connected with customers, reach out to new customers and let people know exactly what your business is doing. Social networking is a powerful tool with 2.34 billion social media users worldwide.

Knowing how to encourage people to share your content on social media can make your business visible to thousands of the sharers’ friends that may not have ever seen your products or services otherwise. There’s specific do’s and don’ts to a social media campaign and accidently doing some of the don’ts could have detrimental effects on your business’ reputation.

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Content

Writing content for digital marketing has to be done in a certain way. You may think it’s good to be creative with your content writing detailed descriptions and drop-intros to hook and engage your readers. However, if you don’t optimise it to the web, you won’t have any readers to hook.

It is not about cramming content with keywords, but about using them in the correct way to keep the quality and creative content, but also publish and promote your content well. Digital marketing agencies write all of your on-site and off-site content in an optimised way.

They create the right content for your correct audience for you through research of keywords used by your consumers and exploration of what your competitors are doing to make sure you are always number 1.

A digital marketing agency is a helping hand in promoting your business the way you know it deserves to be. They have the advantage of knowing their way around the complex digital world so that they can make sure your business is recognised, promoted and established in the digital marketing world.

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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7 Proven Marketing Tactics to Increase your ROI in 2018

The digital marketing landscape has become more diversified than ever in 2018 because consumers are generating their own content and marketers are searching for more ways to create product awareness and interest. Since the digital space is highly competitive, marketers are ready to do whatever they can for gaining a competitive advantage. However, instead of dipping your hand in all the pies, it is best if you use marketing strategies that are bound to increase your ROI in the form of more leads, higher traffic, increased conversion, and sales. In a nutshell, you want to use tactics that add something to your bottom line. Listed below are 7 of those marketing tactics that do exactly that and can be used to boost profits in 2018: Tactic 1: Instagram Ads After Facebook, Instagram has become the newest force in social media. Just like Facebook Sponsored Posts and Twitter’s Promoted Tweets have given results, Instagram Ads can also be immensely powerful. They are like digital chameleons because they are able to blend in with the audience’s feed for increasing awareness and driving traffic to your website. While the demographics of the social network is similar to that of Facebook, Instagram has distinguished itself with a greater level of engagement and creativity and gives you exposure to the right audience. Tactic 2: Reviews The online reputation of a business can be hugely influenced by customer reviews. Businesses with no reviews, no recent reviews or with negative ones are at a significant disadvantage as opposed to their competition. As a matter of fact, more than 80% of people have stated that their buying decisions are influenced by negative customer reviews. Thus, it is essential for every business to get positive customer reviews and should also respond to them in a timely manner. Positive reviews can be showcased on the website and on social media and negative reviews can be addressed before they go viral. Improving the customer review score boosts SEO ranking and improves online reputation. The best way to get reviews from your customers is by contacting them directly. By using a tool called GMass, you can email all of your customers at one time asking them to write a review of their experience. They would be more likely to write a review if they are already online checking their emails than having to remember to write one after they got home from their shopping trip. Tactic 3: Evergreen Content This is content that stays relevant and interesting for a long time, regardless of any cultural change. This can include industry resources, tutorials, tips, and product reviews. While this usually refers to white papers and blog content, evergreen content can also be used for video content, infographics, and email marketing. Tactic 4: Crowdsourced Content Yes, the statement ‘content is king’ might be getting old, but it remains true still. Content remains very powerful in today’s competitive market and can turn the tide for a business. The problem is that turning out heaps of creative and useful content requires lots of resources and time. Therefore, it is not surprising to see a new trend emerge; businesses have begun to collaborate and crowdsource because this allows them to get access to meaningful and relevant content. By soliciting ideas from others, a business is able to get the best quality content and save a ton of its valuable time without making any compromises on quality. With crowdsourcing, you leave the idea and word generation to someone else, mostly in your industry. This enables a business to get insights it may not have come up on its own. Also, using this content allows you to reach a greater audience because the ones who created the content will also share it out. Read also: Improve Your Local SEO Via Content Marketing Tactic 5: Retargeting Ads You just checked out an amazing new camera on Amazon and now when you visit Facebook, YouTube or any other website, you can see ads about cameras. This is a feature of Google Adwords and ad serving networks of other search engines, which is called retargeting or remarketing. When you check a business’s website, they can serve you with relevant and interesting ads wherever you go. Marketers are thrilled with this tactic whereas customers feel a bit creeped out. The best part? Your business already knows what the customer is looking for and targeting them with similar products will actually bring them back to you. Tactic 6: Video Content Marketing Traditionally, video marketing for dispersing content was termed unfeasible and getting an ROI from the video was quite difficult. However, this is the era of smartphones that have spectacular cameras and video streaming services that show you videos in just a few taps. This means that now the benefits of video content marketing can go beyond its cost. Every business needs to use video for product launches, Vlogs, tutorials, and tips because they provide value to the viewers. Videos allow a business to use humor, appeal to emotion and aid apprehension for relating to your customers in a better way. The same cannot be achieved with a written blog. Tactic 7: Custom Landing Pages Simply put, landing pages are webpages describing a piece of content, which require users to enter their information to unlock the said content. It is regarded as a lead capture tool because you want to be able to convert the readers into leads and customers when they go over your content. Otherwise, it is only a waste of time and resources. Landing pages linked from an email or blog should be connected to digital marketing content. Also, the featured content can be an eBook, white paper or anything else, but it has to be valuable enough for people to give their contact info. Using these 7 proven marketing tactics will help a business in increasing its ROI in 2018 effectively. Read also: Building a Brand for Your Small Business Avoid these 5 Mistakes before Starting an SEO Influence Marketing Tool to Move from Local to Global Market How to Write and Design an Article that Attracts New Customers to Your Business

Avoiding Sales And Operations Planning Mistakes

When it comes to sales and operations planning, a lot of mistakes can be made throughout the process, and you won’t be successful. Planning for the sales and the operations is going to lead the organization to the peak of success. But faults and errors are going to cost more than this. For beginners, the sales mistakes chances are enormous. Take a look at the common mistakes and avoid making blunders. 5 Common Planning Mistakes In Sales And Operations The organizational structure and the profit are entirely depending upon the organization’s sales and operational system. Therefore, avoiding these sales mistakes can help you execute best practices and reap the rewards. Here are five common sales mistakes which can lead your organization to a dark and challenging state. 1. Lack Of Executive Ownership The big sales mistakes happen when the executive leadership team doesn’t fully own the sales and operations planning process. If leadership isn’t engaged, then it won’t be as successful. If the leaders aren’t involved, it’s essential to understand why. It could be you aren’t giving them the tools to run the company or consider information that is easy to understand. A good technology platform may also be the key. The best processes and people can only take you so far, and technology can help speed up the process and allow the team to shift focus from just calculations to analysis, which is more important. 2.Lack of Cross-Functional Engagement The whole point of using the sales and operations planning process is to make sure the entire organization is moving in the same, right direction. This can be hard to do if there isn’t any involvement from the key stakeholders. If you aren’t having sales, operations, or finance teams engaged in the process, you won’t be successful. Usually, this is due to a lack of a way to translate between the different views of information. To make the process work, you need to have the same information exposed to each stakeholder in the form they need and understand. You can start small and work your way up to more significant projects, but you need to extend the scope to all the different people and provide the required translation to make sure everyone is on the same page. You may go through History and How to Increase Sales in Your Confectionery Shop 3.Focusing On Just One Number For years, the mantra of sales and operations planning was to get to a one-number plan, but this can be too simplified and limits the value of planning for many executives. Executives are paid for predictability, and they are hired to manage sales mistakes risk. Planning can be a great tool to help, but only if you aren’t falling for the one-number trap. Instead, it helps plan in ranges and have a best case, worst case, and expected all in the process. The ability to know what can happen if things don’t go according to the plan is priceless information. 4.Complexity It’s essential to keep it simple when it comes to metrics. Companies can become paralyzed by making the wrong decisions when looking at hundreds of different metrics. On the other hand, having things too complex can prevent companies from asking the right questions. You should pick your big 10 to 15 metrics and then go with them. Then, track these metrics and make the performance transparent. Therefore everybody can understand why these metrics are being tracked, what they are, and how to learn from the numbers. Common sales mistakes can be avoided by knowing the metrics and analyzing the data. 5.Not Having Documentation In order to learn from past mistakes, you have to have documentation. You need to capture all the assumptions and knowledge that goes into the plan. You need to provide a tool to capture this information and make it easy for teams to contribute. For instance, if you are collaborating as a group using social media, then be sure to capture those chats and embed them into the plan, so you are able to understand the context of changes or decisions six months later. If you aren’t learning from history, you are doomed when you will repeat it and won’t succeed. Conclusion: Sales and operations planning can give you great results, but you may not achieve success if you aren’t executing the process correctly. These are the common sales mistakes that may happen at any time. If you want to avoid making these mistakes, always look at the operation and data collection before planning. What is your strategy to avoid making mistakes for the sales and operation plannings? Do not forget to share your opinion in the comment section. Read Also: This Is Why Social Media Is Essential in the B2B Sales Process Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Tips to Create Better Content in 2019

Making a marketing campaign success can be a stressful effort as you have to create a creative as well as quality content. Attractive content for your audience can be created depending upon various factors. The owners of businesses are aware of the fact that the rate of conversions can be changed if the content structure is entertaining as well as educating for their customers. Content marketing is used by nearly 90% of the B2C and B2B businesses to access their customers, according to PointVisible. But it is very shocking that more than 60% of the businesses commit common mistakes like not planning content marketing for their business. Many of the CEOs and marketers who want to create content but are not sure of where to start with. Some writing tips are provided hereunder to help them in improving their rank in search results. Know your customers: It is important for a digital marketer to know your customers if you want to create blog posts for your business. It can be excellent for your business to publish 100 posts on a monthly basis but your conversion rate will not increase if they cannot attract your audience. Alternatively, you can see considerable growth in your business by publishing 10 blogs every month if you pay attention to your customers. Asking your customers directly can be the best way to know about their likes and dislikes. You can create a quiz or a long form on your website by using social media to know about the satisfaction of your customers. These quizzes inquires and surveys on social media can help in collecting an enormous amount of data if the right questions are asked by you. You should ensure to ask about the things they enjoy with, problems faced by them and the ways you can improve things for them. Thus, you can get appropriate content ideas for your marketing campaign by knowing about the interests of your audience through their answers. You can also get unique content creation ideas for your blog if you remember the best content you have ever read online. That article might have provided you some new information about the topic of your interest or answered some of your questions. You can create your content on the basis of such inspirations. You should also include a call to action in your content so that when your targeted audience uses a search engine to Google search about your brand then he can be converted into a real customer. Share your content on social media: In the process of content marketing, the importance of social media cannot be denied. The visibility of your posts to a large number of eyes is your main aim. Millions of people can see your content by using social media platforms like Twitter and FaceBook. You should share your articles through all of your personal accounts and business profiles. It will encourage people to read your content and find information of their interest which can you’re your brand more interesting for them. Sharing on social media can be more effective for your marketing as it is better if your content is seen by more people. You can establish social support for your business by having a large following on social media as new customers will also understand the relevance and usefulness of your content. Normally such content does not involve much brain as according to an announcement made by Twitter, more than 65% of people buy things from the business followed by them. Find different types of content: If you do not know how to create good content then don’t be afraid. You can use different types of SEO friendly content with targeted keyword to keep your customers engaged and interested in the information provided by you. You can switch to the type of content that has encouraged new readers to get more information about their interest and improve your sales as certain content are more suitable to share online. Infographics, blog posts, and videos are some of the most popular types of sharable contents. A blog post can include a guide to write engaging articles and lists. You can use the information your customers want to see in different formats by reviewing the analytics of your audience. For instance, you can consolidate the information in an infographic while publishing a long blog post. You can also use a YouTube channel to create a video to provide the information your audience may like to listen to. So, if you want to create shareable and engaging content then you can use all of these methods. Choose Rapid Essay: Sometimes many businesses are unable to create relevant content for their website even if they are aware of its importance due to various reasons like lack of free time, money or writing skills, etc. In such a condition, they can contact Rapid Essay or rapidessay.com. Rapid Essay is a professional essay writing service that can solve their problems to a great extent. All you need is to pay for a research paper or essay. Providing high-quality essays rapid and fast and at reasonable cost are some of the main features of this website. Read Also: Essentials For Digital Marketing Improve Your Local SEO Via Content Marketing 4 Points To Consider When Creating A Great Content Marketing Strategy Today

Should You Hire a Digital Marketing Agency?

SEO

Content

Some Powerful Attributes that a Website Must Have in its Content

The New Wave: Conquer Gen Z with Effective Marketing

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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7 Proven Marketing Tactics to Increase your ROI in 2018

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Some Powerful Attributes that a Website Must Have in its Content

The New Wave: Conquer Gen Z with Effective Marketing

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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