Taylor Swift Postpones Rio Concert Following Fan’s Death: Safety Concerns 

Published on: 21 November 2023 Last Updated on: 30 October 2024
Taylor Swift Postpones Rio Concert Following Fan's Death

Taylor Swift announced the cancellation of her Rio concert amid safety concerns. The high temperatures are also posing as a threat. The statement comes a night after a fan 23-year old Ana Clara Benevides Machado passed away before the singer’s era tour. It was held at Nilton Santos Stadium in Rio de Janeiro.

Swift posted on her Instagram stories, saying, “I’m writing this from my dressing room in the stadium. The decision has been made to postpone tonight’s show due to the extreme temperatures in Rio. The safety and wellbeing of my fans, fellow performers, and crew has to, and always will, come first.”

The temperatures prevalent in Rio have become a cause for concern. There have been several concerns about the conditions at the concert venue. On Friday, the temperatures reached a height of 35 degrees Celcius in Rio. Swift fans raided the stadium to watch Swift. Video footage from the concert saw Swift perform in front of a crowd of 60,000. It also shows how water was distributed with the music stopping momentarily.

“If somebody says they need water when it’s this hot, they really need it.” Swift was recorded to have said so.

Rio de Janeiro’s Mayor Eduardo Paes spoke on the issue, “The loss of a young woman’s life yesterday at the show in Engenhão is unacceptable. Obviously, we are still finding out more details about the circumstances of what happened,” he wrote. “In any case, I have already ordered the municipality’s Executive Chief of Operations to demand action with the production of the show.”

Brazil’s National Consumer Secretary, Wadih Damous, also spoke out following Benevides Machado’s death. He said, “In addition to the Distribution of free water, through ‘hydration islands,’ which are easily accessible and visible to the public, bottles will be allowed for personal use.”

Read More About:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Meta Launching Free Subscription For Ad-Free Experience In Europe

Meta Launching Free Subscription For Ad-Free Experience In Europe

Facebook and Instagram will be removing ads from their platforms and are introducing a paid subscription for users to avail of the feature. The service is available all over the European Union. It will be offered for roughly €9.99 per month on the web or €12.99 / month on iOS and Android to account for additional fees. Meta issued in their statement, “To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalized services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.” The subscription has been introduced to address the concerns of the European Union about Meta’s ad targeting and data collection practices. Meta believes the new policy will have a more clear and definitive privacy requirement met. The requirements are set by the European data laws that include the Digital Markets Act and GDPR. Free access that comes with ads is set to remain available. “If you choose to continue to use our products for free, your experience will stay the same – and that experience will continue to be supported by the tools and settings that we have created to empower people to control their ads experience,” Meta explained. Meta has written in their blog post while announcing the subscription, “We respect the spirit and purpose of these evolving European regulations, and are committed to complying with them.” The ad-free subscription will be available only for those 18 and above in the EU, EEA, and Switzerland. It will initially apply across all linked Facebook and Instagram accounts. Eventually, however, Meta will be charging extra for linked accounts. Starting March 1st, 2024, there will be an additional fee of €6 on the web or €8 on iOS and Android per linked account. The company told The Wall Street Journal that it will temporarily stop showing ads to teenagers in the region from November 6. Read Also: Whatsapp Drops Support For Android KitKat: Latest Updates Manish Rawat’s Zinmatt Is Making Learning Free And Accessible Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

READ MOREDetails
Pinterest's Exciting Partnership With Amazon

Pinterest’s Exciting Partnership With Amazon: Game-Changer for Investors!

April 27 marked a significant day in the world of e-commerce and social media as Pinterest (PINS 1.70%) unveiled a groundbreaking partnership with Amazon (AMZN 1.83%). While initial reactions saw Pinterest's shares dip by 3%, it's time to delve deeper into this collaboration, revealing why it's a game-changer for Pinterest's shareholders. Pinterest's platform is a treasure trove of "pins" – images that users upload or save for inspiration. Amidst these pins, users encounter image-based advertisements, the lifeblood of Pinterest's revenue stream. What's truly fascinating is Pinterest's ambition to make these ads "shoppable." Businesses can utilize Pinterest's tools to seamlessly convert ad views into sales, seamlessly blending with the browsing experience. Previously, Pinterest worked directly with businesses for ad creation. However, in April, a turning point arrived as Pinterest partnered with Amazon to introduce third-party ads for the first time. This means that the advertisers on Pinterest are Amazon's clients, not Pinterest's directly. Amazon's advertising segment is soaring, generating nearly $10.7 billion in Q2 2023, up 22% year over year, and boasting a staggering $41.3 billion in trailing-12-month advertising revenue. In comparison, Pinterest's trailing-12-month revenue stands at $2.9 billion. With businesses having their product listings promoted on either Amazon or Pinterest without extra effort, this partnership can yield substantial benefits. https://twitter.com/mumbaischool/status/1708465193519546744?s=20 While the effects of this partnership won't be instantaneous, it's poised to boost Pinterest's revenues significantly for two compelling reasons: 1. Ample Ad Inventory: Amazon's ad business is already 14 times larger than Pinterest's, and it's growing faster. The influx of Amazon ads on Pinterest's platform can potentially increase ad rates, benefiting Pinterest's bottom line. 2. Enhanced Relevance: A broader ad inventory enhances Pinterest's ability to deliver more relevant ads to users, driving their effectiveness. Successful ads generate higher demand from advertisers. Moreover, the partnership reduces Pinterest's expenses, as it no longer needs to convince Amazon merchants to advertise on its platform. This streamlined process can lead to improved profit margins. In the words of The Motley Fool, “Since these ads are from Amazon's customers, Pinterest's profit margins can go up because it's spending less on sales and marketing.” Beyond the financial aspects, the partnership's strategic significance cannot be underestimated. As the first third-party ad partner, Amazon may pave the way for more such collaborations, further fueling Pinterest's growth and profitability. Pinterest's partnership with Amazon is more than a business deal; it's a catalyst for future success. Investors should take note of the transformative potential this collaboration holds for Pinterest's stock. While Amazon is the first major partner, there's potential for more to come, making Pinterest's future even more promising. Keep Learning: Here’s How To Post On Pinterest! How To Delete Pinterest Account Easily?

READ MOREDetails
Taylor Swift Announced Release And Streaming Of “Eras Tour” Movie On Her Birthday

Taylor Swift Announces “Eras Tour” Movie Release on Birthday

Swifties are the happiest people in the world right now! When Taylor Swift wrapped her concert tour in Brazil, she announced that her concert movie “The Eras Tour Concert” would be available for streaming on and after December 13th! It is her birthday on December 13th! The coolest marketing move, if there ever was one, is this. This year has been one of the biggest ones for Taylor Swift; from winning the title “Artist of the Year” by Apple Music to re-recording two of her previous albums, she is doing it all. https://twitter.com/taylorswift13/status/1729130503712743596?s=20 The Eras concert tour has set many records and become one of the biggest blockbusters, setting several box-office records! One of her most popular albums, 1989, which had several records, was re-recorded by her again, further adding to her achievements and success. Taylor has not only created a huge fan following worldwide but has also proved herself time and again to be intelligent, smart, and highly talented. She went on to announce that three songs, “Wildest Dreams,” “Long Live,” and “The Archer,” are added to the concert movie streaming for you at home. The beautiful American singer has also announced that the different countries across which the streaming will be available will also be announced soon! In her statement, she mentioned Canada, apart from the US, where people could stream her Era Concert movie. https://twitter.com/usweekly/status/1729153242729251278?s=20 With a master-level marketing strategy, Taylor has created another opportunity to earn from the content she did once while performing in the concert. Around the world, Swift had sold out stadiums, and people had paid for tickets. Then she released the concert movie across theaters, where people paid money to see her perform. Now, people will be paying for it again while steaming the performance while sitting in the confines of their home. The streaming platforms that will benefit from this development are Amazon Prime Video and Apple TV.So, people pay three times for the same content and are not complaining! What a move, Swift! Learn More About: Taylor Swift Postpones Rio Concert Following Fan’s Death: Safety Concerns  This Is Why Taylor Swift Sends Kelly Clarkson Flowers After Every Re-Recording

READ MOREDetails