Social Media Marketing: Six Trends to Keep Your Eyes On

Published on: 08 March 2018 Last Updated on: 24 February 2020

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it’s time to “Go social or go home.” Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness.

If you’re looking for the trends to keep your eyes on here are six trends in social media marketing:

Brands going Life (Live-Streaming):

People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience.

Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn’t attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming.

According to the research it’s found that more than 80% of people would prefer watching live videos rather than reading a blog post.

Rule of Social media influencers & Micro-Influencer:

Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products.

No Organic reach?

As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach.

Are you investing in social media advertisements? If the answer is no, then it’s time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain.

Tell your story:

Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of “Stories”. So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual.

Create Chatbots:

If you’ve ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it’s a chatbot program which is designed to interact with you.

So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you’ve planned yet make sure to be on it. You might need one at some stage this year.

Read also:

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

How to Use Pinterest for Business

Pinterest is one of the most popular social media platforms that widely makes use of images. The site it full of amazing photos and you could be wondering how you can use it to promote your brand. Here are some tips on how to use Pinterest for business. 1. Add Save Button to Your Website If you would like your visitors to act, you must allow them to do so with a lot of ease. When you add a save button to your site, people will be able to pin your content with a single click. This will take place even if you have not installed the Pinterest browser. It will significantly increase the number od content that pinners save from your website. If you choose the automatic buttons, there will be a clickable Pinterest save button on all the images that are on your site. You can also use hover buttons that only appear when a person hovers the mouse over the images. The last option is to add the Pinterest save button to a particular image on your website. 2. Pin Consistency Pinners suggest that you pin at least one thing every day especially during the peak season. For most U.S-based brands, the peak times are in the evenings and over the weekend. The other element that Pinterest highlight to be crucial is consistency. In case you want to post huge number of posts during the week, it is good to divide them up so that you can post a few each day instead of posting all of them at once. If you want to create pins that will coincide with an upcoming event, season, or holiday, be careful to start posting them approximately 45 days in advance. 3. Pay Attention to Great Visuals Pinterest is a largely visual platform and hence you have no choice but to create high-quality imagery. Make sure you have clear, well-composed, and well-lit photos. In case you lack the skills, the time or the tools to create the images by yourself, we have thousands of stock photography sites that have high-quality photos that you can use. Think of the most creative ways of showcasing your brand and products visually. From recent studies on the performance of 50,000 pins that are promoted, Pinterest discovered that lifestyle images tend to outperform the product images. For example, style and fashion pins displaying products that were in real life use had 30% more clickthrough and 170% higher rates of checkout that the ones that were showing the product alone. 4. Don’t Neglect the Words Yes, Pinterest is a highly visual medium but you cannot create serious engagements with great visuals alone. Make good use of the description field by telling viewers what they will exactly get by clicking through the linked content that is on your website. Use relevant keywords so that your pins can appear in the search. However, do this in a helpful and natural manner and don’t practice keyword stuffing. 5. Use Rich Pins Where Appropriate The term rich pins refer to enhanced pins that utilize metadata that is pulled from your website to offer additional information on what pinners will get by clicking on a certain pin. You can find Rich Pins for articles, products, recipes, and apps. Therefore, you will get them for almost all the content you would like to pin or expecting other users to pin from your site. 6. Go Social Pinterest is a social network and not a billboard. Therefore, people will not engage with your pins unless you get engaged yourself. Follow accounts or board from the non-competitive but relevant brands within your niche. Be keen to actively like and also engage with pins that are related to your industry. You may also involve your brand evangelists and employees. You can invite these individuals to contribute to your Pinterest group boards. 7. Improve Results by Using Analytics Pinterest analytics offers critical insights about the kind of content that performs well on your network. Therefore, you may tweak and advance your Pinterest for business outcome over time. You will be able to observe the most popular pins and the ones that drive the highest amount of traffic. You can focus on the specific metrics that are particular to your specific business. You will also view the boards where your pins are included in and this will help you to understand how people are thinking about your products and business. You will get some new ideas on the best way to position your efforts on Pinterest. You will also get some tips on the interests and demographics of people who are interacting with your pins. It will give you valuable insights that will assist you to precisely target your strategy to the right audience. 8. Try the Pinterest Promoted Pins Pinterest ads or promoted pins is an excellent way to allow more people to see your pins. It also helps in creating new exposure to your brand. Promoted pins can give you an exposure that go beyond the payment you make. To know a promoted pin on interest, you will find the word ‘promoted’ below it. However, when a pinner saves the promoted on their personal board, it will become the regular organic pin. Therefore, it strips off the promotional label. 9. Make the Pins More Accessible Pinterest is highly super-visual and relies heavily on images to establish meaning and context. Therefore, users who have low visibility, certain disabilities, or need screen-readers will struggle to use this platform. Therefore, you have to pay more focus on the text. You can use several strategies to make your pins more accessible. It is a good thing to connect with a long list of members from your target audience. Your primary goal should be to make your content accessible to all users. One strategy would be to add context through the descriptions. You can also use strong typography and incorporate color contrasts. Lastly, make sure that you use large texts so that people with visual problems can read with a lot of ease. This article should have answered your questions on how to use Pinterest for business. Read Also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store How To Market Your Personal Injury Law Firm On Pinterest

How to remove pname com Facebook orca

If you have ever noticed the Facebook pop-up message on your Android device screen showing that pname com Facebook orca has stopped, then it is probable that you are on Google searching for a solution to this problem that is annoying. Do you wish to solve the pname com Facebook orca error today? This article, therefore, will fit in the picture-perfect solution for what your needs. In this write-up, you will get an explanation of all the info relating to the pname com Facebook orca error and katana. The meaning of pname com Facebook orca : Typically, pname com Facebook orca is the name of a package of Facebook messenger application on the smartphone. In simple terms, the orca folder belongs to the Facebook messenger application. In general, the orca folder acts as the storage for all images, files, videos, plugins, audios, videos, and cache from this app on the device. What is the connotation of pname com Facebook orca? Source It is possible that you have an alternative folder termed the com Facebook katana. Essentially, this folder belongs to the Facebook application. And just like the orca folder, the katana folder gets generated automatically after installing the Facebook application on the device. Katana is just like any other folder and does not have to be a source for your worries. Is pname com Facebook orca a malware? It is not malware at all. This Facebook orca folder is not a malware or virus. It is a folder that is just like other typical folders. It gets generated automatically after you install the Facebook messenger app on the device. Therefore, there is no need of getting worried or suspicious about anything. What if my pname com Facebook orca stopped? Majority of users of Facebook are faced with this problem. It is really irritating for the users when they have to deal with the pop-up message showing that Facebook has unfortunately stopped. Many people always ignore this message when it comes to the screen but it is good to note that it is never the right choice or solution. Since it will aggravate you over and over again by the message popping up, it is advisable to prepare to solve it eternally. Would you delete this folder? No, it is not necessary to delete the pname com Facebook orca folder. Because, even though you may delete this folder, it will just regenerate automatically and the errors will start popping up once again. Therefore, it is wise to leave this folder in the memory of your device and handle the problem. What is the importance or use of the pname com Facebook orca? This folder is extremely helpful when you have the desire of retrieving messages of Facebook that had been deleted or conversation from the Facebook messenger application that was erroneously deleted. You can only achieve this when you do it from the Facebook orca folder. Therefore, the pname com Facebook orca may be irritating but it is very helpful when you desire to retrieve the deleted Facebook Messenger tête-à-tête. One of the major utilities of the folder is that it restores your files of conversation in the same folder. And for that reason, the orca folder consumes so much space on the device when compared to other folders. The final solution to fixing the pname com Facebook orca folder problem : The first step is going to the option of settings found on the mobile device. You then go to the option of application then snap on the option of all apps. You will then have to locate the Facebook application and ensure that you clear data. After completing this, feel free to restart the Facebook application. When you follow this procedure, it will be possible to solve this issue since, in this practice; you are deleting the app data of the messenger. You just have to reset the application and you will not face this error any longer. What if you are being faced with a similar error after following this process? Yes, if you desire to fix this issue, you can try following another procedure and see if it will really function. Therefore, all you need to do is just uninstalling the Facebook application found on the device and then restart the device. After restarting the device, you will have to download the Facebook application again and then install it from the Google play store. For sure, it is now clear. The pname com Facebook orca error will be something of the past. In case you do not know the process of retrieving deleted conversations and messages by use of the orca folder, you will get the procedure to follow when it comes to retrieving deleted messages from the Facebook Messenger application. Methods of retrieving deleted messages from the pname com Facebook orca folder : Source The Facebook Messenger has so many ruses that very few individuals know about and this is yet another opportunity of seeing you mistakenly deleted messages from the platform of chat. What do you have to do? There are so many ways of recovering deleted texts from the Facebook messenger application. However, you will learn how to use the orca folder to recover your deleted messages. You need to follow these steps. The first step is going to the file explorer on the device. The explorer will assist you to explore folders on the device. If the device does not have the explorer, then you will have to go to the file manager or just type file explorer. Install it after downloading. After the installation, open the file explorer. Go the SD card at first. You will get an android file which has contents of all data relating to applications. Open the data folder and below it, you will get folders relating to all submissions. You will get the orca folder here and it belongs to the messenger. Click on it to open. You can now go to the name com Facebook orca folder. Inside the cache folder, you will see the FB temp folder. All backup copies of the messenger are here, and you can retrieve all the info you desire for both group and individual conversations you had through the application. You need to note that you can also retrieve that data minus using the file explorer application. For this, you just need to connect the phone to the computer by use of the cable and then find the pname com Facebook orca folder and then go to the folder to retrieve the info. The procedures above will give you the required understanding of clearing the pop-up error and you will enjoy using Facebook again. Conclusion : With all this information, you have all that is required to clear the pname com Facebook orca error. In case the problem persists, you can seek technical guidance from a reputable technician. Read Also : 10 Of The Best Facebook Pages To Follow Now The Definitive Guide To Market Your Business On Facebook Digital Marketing: Utilize Facebook To Support Your Hospitality Business

A Comprehensive Strategic Partner for Entrepreneurs

A business can't succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it's important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media. Hire Copywriters for Ads: While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It's a good idea to entrust the creation of these advertisements to copywriting professionals, as you'll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors. Learn from Failures: Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns. Embrace Transparency: Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more. Go Live: Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers. These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media. About IdeaPros: IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners. Read Also: Social Media Marketing Role In Technology How To Master Social Media For Businesses & Entrepreneurs

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Small Daily Habits That Make Anxiety Worse Without You Knowing

Choosing the Right Dallas Roofing Contractor for Your Home Renovation Needs

Step-By-Step Guide To Community Clean-Up

How Huawei’s WisePlay DRM Is Redefining Content Protection for the Streaming Era

Related

How to Use Pinterest for Business

How to remove pname com Facebook orca

A Comprehensive Strategic Partner for Entrepreneurs

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Share this Article

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related