Social Media Marketing: Six Trends to Keep Your Eyes On

08 March 2018

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it’s time to “Go social or go home.” Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness.

If you’re looking for the trends to keep your eyes on here are six trends in social media marketing:

Brands going Life (Live-Streaming):

People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience.

Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn’t attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming.

According to the research it’s found that more than 80% of people would prefer watching live videos rather than reading a blog post.

Rule of Social media influencers & Micro-Influencer:

Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products.

No Organic reach?

As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach.

Are you investing in social media advertisements? If the answer is no, then it’s time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain.

Tell your story:

Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of “Stories”. So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual.

Create Chatbots:

If you’ve ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it’s a chatbot program which is designed to interact with you.

So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you’ve planned yet make sure to be on it. You might need one at some stage this year.

Read also:

5 Steps on How to Market Your Business Using Social Media

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Uncover the Benefits of Partnering with a Social Media Agency in Malaysia

Local businesses large and small, and even international players looking to grow their reach, can benefit from working with a professional social media agency in Malaysia. The Malaysian market has fully accepted social media, with over 71% of internet users owning a social media account. With more and more Malaysians getting online, now is an excellent time to improve your marketing on social media. Alas, simply posting on your social media page from your brand’s account is not enough to effectively penetrate your target market; many brands have learned this the hard way and wasted valuable time and money. Being successful at social media marketing requires an understanding of how each platform works and how each local market behaves. Here are a few ways simple a social media agency in Malaysia can benefit your business. Understanding the Local Market Consumer behavior always varies within markets, segments, demographics, and beyond. Without base knowledge of the market you are entering or the consumers you are targeting, a marketing strategy will present like a shot in the dark. For example, your target consumer base may prefer to use Facebook over Instagram, yet without that prior knowledge, you are likely to waste resources trying to promote on the wrong platform. Since Malaysian’s use of social media is not homogenous, let experts from a social media agency in Malaysia direct you to the optimal channels. Launching the Right Campaign Designing a social media marketing campaign is very nuanced and requires the right direction and content to support the objective. Agencies provide their clients with the added benefit of access to their team’s professional graphic designers, content writers, strategists, and more. They will help guide you on the right strategy, be it advertising, content creation, etc., and will create localized content intended for maximum reach. Analyzing and Optimizing Campaign Performance After launching a marketing campaign on your desired social media platform and with localized content, the next step is to measure its success. It may be a reality that your in-house marketing department does have sufficient experience with the technical know-how of each social media platform to properly analyze results and make strategic improvements. An agency has those experts on hand to break down the campaign analysis and will work with you to make improvements for the next campaign. They will generate detailed reports that track campaign performance for you to easily understand where your money is going as well. While you may consider an agency a third party, a professional agency will take ownership of your brand and continue to improve your brand’s performance in the market. Brands looking to expand to or grow in Malaysia will benefit greatly from utilizing social media marketing. Given the country’s diverse cultures and variety of behaviors, partnering with a social media agency in Malaysia will surely pay dividends. Read Also: Importance of Storytelling in Social Media Marketing 5 Unusual Social Media Tips That No One Will Know About Social Media Marketing role in Technology How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Using Social Media to Promote Start-Up Businesses

Social media has changed the concept of business marketing. A few years back, huge businesses with big-budget promote their brand in a way which was even more appealing for the customers so their exposure was far better than Start-up businesses. Social media marketing is a source which gives the opportunity to the upcoming business holders to communicate with their clients via their social networking accounts so they can have a better chance to reach to a big audience. There are several popular social media platforms which people are using to promote their business without spending any extra cash. There are three main advantages which we can get from social media, A huge part of our society is using Facebook, Twitter, LinkedIn, and Instagram so it is easy for a new business owner to reach to a big audience in no time. When you gain some customers who rely on you for quality, they will start recommending your services/brand to others. New customers will then approach your page and you will have a bigger community for your brand. Reliability is not a single time earning, you have to improve your services to make your clients even happier with the products they are getting from you. When your clients will be able to contact you, they will ask for something they want from you and you can strengthen the bond between you and them by addressing their demands and replying to their concerns. Seeing positively, we can enlist so many advantages of using social media to promote your business, the biggest advantage is that it is free of cost and you do not need to spare extra cash to advertise about your brand. But as the title says, we are not only looking at the advantages, we are taking a bigger view of what social media does when we use it to promote any start-up business. As we are talking about start-up business, it is obvious that a new firm is not yet famous and it needs a lot of effort and a careful approach to pass things positively to the clients. Social media, at a point, can be risky for start-up business promotion. You need to adopt a consistent strategic and professional tone while building your online community. Make sure to entertain each and every client who approaches you at your social media pages. You must keep some points in your mind while managing your social media accounts. Keep your tone steady and professional. Use simple language to chat with clients. Never share any information at general chat panel when clients are asking for a specific service, discount or price, get to their inbox and send a message there. Keep one thing in your mind that you will never get positive responses only, there will be some people who can criticize you or even talk rudely to you, never get involved in absurd discussions, rather answer them politely If they address you directly. Make sure to update your content on a regular basis. Never leave your accounts silent for a while, try posting some material daily. If you do not have time to manage your social media accounts, hire someone for this purpose but do not leave them unattended. Try to follow your competitor’s accounts to see what and how they are offering to the clients. Make sure to check famous brands’ pages to improve the quality of your service. It needs complete planning to set objectives and reach a targeted audience in a specific time limit. You cannot just go where the waves take you, rather you need to check for each and every word which is being posted from your side. Keep one important thing in your mind, people get bored easily when they get simple sales messages from you or the content that is scheduled to be forwarded automatically, keep your messages personalized and live. Concluding the discussion, we are giving you a short plan to work with social media to promote your start-up business. Before you take a plunge into the world of social media, wisely plan a few things. What are you going to say to your audience? Monitor your speech carefully while you are speaking to your audience. People do not like monotonous replies, keep your tone lively and friendly. Try to give them confidence that their concerns will be taken seriously. Don’t refuse to talk to anyone. It will cause serious damage to your reputation. Who is going to take the responsibility to say? Make sure that the member of your team who is going to reply to your clients is a sharp, highly qualified and social person to handle this responsibility. Do not shift this responsibility so often, people like a familiar tone every time they try to contact you. When you are going to say? Another important thing to decide is when you are going to post your content, how often you are going to update your post wall, and what will be the schedule of your promotional posts. Keep everything managed and well prepared and do not take social media as a piece of cake. Remember one thing, it is the best source to uplift your brand if used carefully and it can be the worst jerk to your business if not handled wisely. Read also: How To Get More Likes On Instagram How Social Media Playing A Role In Career Building 8 Expert Ways To Build Your Personal Brand On Twitter!

How to Market Your Personal Injury Law Firm on Pinterest

The rise of Pinterest has been a remarkable one. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms around. This image-based platform offers a new way to appeal to potential clients. As a law firm, you may find it difficult to market yourself on such a platform. Every law firm needs to work with a specialized marketing agency that understands how the industry works. According to Constellation marketing agency, law firms and their marketing, come with their own sets of challenges and opportunities. This is especially true in the field of digital marketing, which holds immense potential for law firms. Online marketing is essential, especially in this day and age, where our consumer behavior is being increasingly influenced by digital platforms and technologies. Read this guide to find out how to do it. 1. Create Personal Boards for Your Law Firm: The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look. For example, a personal injury attorney in Tampa may decide to create a board specializing in local content, according to the Hunter Law Group. Another option is to provide fun behind the scenes content. Don’t worry about not looking professional. Pinterest has never been designed for that. 2. What are You Doing? Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information regarding what your firm is doing. A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in. The point is they’re not directly marketing and they’re using the social media 80/20 rule. 80% of content posted adds value and has nothing to do with self-promotion. 3. Get an Official Account: Business accounts have been a thing on Pinterest since 2012. You should apply for one of these because that way you can mark out your Pinterest board as the official board of your law firm. This may not seem important, but it adds a layer of credibility and ensures you can’t be overtaken by someone with a similar name. 4. Think about SEO: Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google. Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure. 5. Create and Promote Unique Content: Don’t expect to just share a range of content across multiple social media platforms. You need to create unique content for Pinterest to encourage people to go out of their way to visit you. Combine this with sharing buttons on your website and your law firm will see more traffic flowing to Pinterest. Last Word – Pinterest Can Be Useful: It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone. With that in mind, experiment with the images you post and see what works and what doesn’t. How are you going to make your law firm succeed on Pinterest? Read Also: Things About A Personal Injury Lawyer How To Choose A Personal Injury Lawyer

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Uncover the Benefits of Partnering with a Social Media Agency in Malaysia

Using Social Media to Promote Start-Up Businesses

How to Market Your Personal Injury Law Firm on Pinterest

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Share this Article

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related