Construction companies have historically gotten new clients primarily through referrals. However, sometimes referrals are not enough – but unfortunately, companies cannot expect customers to magically appear on their doorstep.
Luckily, there are other creative ways that contractors can boost their clientele. If your business is struggling to engage new clients, then consider the following tips to reach more potential customers and increase your profits.
1. Introduce Yourself to the Neighborhood :
When working on a project don’t be afraid to introduce yourself to the residents of the neighboring houses. Showing concern for the wellbeing and satisfaction of the whole neighborhood lets everyone know that you run a caring organization. If those neighbors ever need any services in the future they will remember the personal interactions that they had with your company.
Additionally, if any neighbors need work done immediately you could offer them a neighbor discount. You will save money on transportation by working on two projects near each other so that the discount will not hurt your profits.
2. Educate the Public :
Organize meetings with members of the public to teach them about construction techniques or anything related to your field that you have expertise in. Investing in the education of the general public increases your profile. It also helps your business for the public to see you as an expert in your line of work.
You do not need to try to specifically market your business. When they have questions or concerns in the future about construction projects they will come to you for advice and possibly to even do the job. You could potentially partner with a local restaurant to provide food to engage with the public even further.
3. Follow-Up with Your Current Clients :
Offer to be of service to your past and current clients. See how the project you did for them is holding up. Offer to make touch-ups. Keeping up with connections you have made in the past will keep you in the forefront of your clients’ minds.
This will make your clients more likely to think of you again for future projects and to recommend you to anyone else they know who may need contracting help. This is a roundabout way to get referrals without directly asking for them.
4. Focus on Achieving Accreditations :
Accreditations can help build the prestige of your company; especially if you study for and gain a contractor’s license. The more you can show your clients that you are qualified and experienced the more likely they will be to employ your services.
Learning more things can never hurt you either. Getting more training can really help you to get ahead in business. You will be better able to serve your clients and your clients will easily be able to see that you have the qualifications to get the job done right. Additionally, it may be a good idea to send out press releases when you do receive an accolade to make sure that the public is aware of your recent achievement.
5. Attend Industry Events :
Attending industry events can help you to stay up to date with the latest trends in the construction industry. They also can help renew your motivation and interest in your field.
Being surrounded by like-minded individuals can help you to feed off their industry. Additionally, the right events can help to introduce you to people who can expand your business and help you to get in contact with new potential clients.
The construction industry needs to acquire new clients just like any other industry does. However, since many contractors spend a significant amount of time out in the field, they cannot spend as much time in the office or in prospecting meetings. They may need to employ some more creative tactics such as the ones above.
Hopefully, the techniques described above will help you and your business to come in contact with some new potential customers that will help your company to grow and prosper.
I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.
Do you want to know the answer to “how to find my Google reviews?” if your answer is a YES, then you have reached the right place!
Google reviews are by far the most genuine and trustworthy source of online feedback on a physical or online business's service or product. Before purchasing a product, customers from all over the world read the review section.
A report from a survey says that before buying a product or service online, 8-10 reviews are read. One thing is certain: a company's online reputation can be made or broken by online reviews.
However, many individuals and business owners have difficulty viewing their Google reviews. And if you are one of them, this article is the best one for you.
Keep reading to find out more about Google reviews…
My Google Reviews: What Are Google Reviews?
Google Reviews are reviews and comments left by people who have used or interacted with a business or establishment and want to share their experience with others. These reviews are created by Google users.
Anyone who searches for the company or reads its listing on Google Maps or Google Search will be able to access these reviews because they are published on Google's platform.
Google Reviews have a significant impact on a company's credibility and reputation. They offer useful insights into the quality of the products, services, and customer experiences, as well as customer satisfaction with the company as a whole.
Users can express their opinions, provide specific details about their experience, and offer recommendations or cautions to potential customers in the written comment section of each review, which includes a star rating (ranging from one to five stars).
Businesses can manage and respond to reviews, interact with customers, and address any concerns or issues raised in the feedback by claiming their Google My Business listing. Businesses can demonstrate their dedication to customer satisfaction and earn the trust of potential customers through this interaction.
Because they provide first-hand insights from actual customers, Google Reviews are widely used by consumers to make informed decisions about where to spend their money. Because experiences can vary, it is important to take into account multiple reviews and evaluate the overall consensus rather than relying solely on individual opinions.
How To See My Google Reviews?
To see Google reviews for a specific business, you can follow these steps:
Open a web browser and go to www.google.com.
In the search bar, enter the name of the business you want to find reviews for. You can include the city or location for more accurate results.
Press Enter or click on the "Search" button.
In the search results, look for the Google Knowledge Panel on the right-hand side of the page. The Knowledge Panel typically includes information about the business, including its address, phone number, and reviews.
Scroll down the Knowledge Panel until you find the "Reviews" section. Here, you will see a summary of the overall rating (in the form of stars) and the total number of reviews.
To read individual reviews, click on the "Reviews" section, and you will be presented with a list of reviews left by customers. You can scroll through the reviews and click on each one to view the full review and any accompanying comments.
How To See My Google Reviews Through Google Maps?
Alternatively, you can also access Google reviews through Google Maps:
Open a web browser and go to www.google.com/maps.
In the search bar, enter the name of the business you want to find reviews for. Again, you can include the city or location for more accurate results.
Press Enter or click on the "Search" button.
In the search results, click on the business listing that matches your search.
The business's Google Maps listing will appear, including its location on the map and various details.
Look for the "Reviews" section on the left-hand side of the screen. Here, you will see an overview of the business's rating and the total number of reviews.
Click on the "Reviews" section to view the individual reviews. You can scroll through the reviews, click on each one to read the full review, and see any accompanying comments.
Please note that you may need a Google account to leave reviews or interact with the reviews section. However, you can typically read reviews without having an account.
How To Add My Google Reviews?
To add your own Google review for a business, you can follow these steps:
Make sure you have a Google account. If you don't have one, you can create a Google account by going to accounts.google.com and clicking on "Create account."
Open a web browser and go to www.google.com.
In the search bar, enter the name of the business you want to review. You can include the city or location for more accurate results.
Press Enter or click on the "Search" button.
In the search results, find the business listing you want to review and click on it.
The business's Google Knowledge Panel will appear on the right-hand side of the page. Scroll down until you find the "Write a review" button and click on it.
A pop-up window will appear, allowing you to rate the business using a star rating system (ranging from 1 to 5 stars).
After selecting your star rating, you can provide a written review by clicking on the text box provided. Here, you can share your experience, provide feedback, or offer recommendations to others.
You can also include photos or videos related to your experience by clicking on the camera icon or the "Add photos" button.
Once you are satisfied with your review, click on the "Post" button to submit it.
Your review will be published on Google, contributing to the business's overall rating and providing valuable feedback to other users. Remember to write a fair and honest review based on your personal experience with the business.
How To Edit My Google Reviews?
To edit a Google review you've previously posted, you can follow these steps:
Open a web browser and go to www.google.com.
Click on the "Sign In" button located at the top right corner of the page and log in to your Google account. Make sure to use the same account you used when writing the review.
After signing in, enter the name of the business for which you want to edit the review in the search bar. Include the city or location if needed for more accurate results.
Press Enter or click on the "Search" button.
In the search results, find the business listing associated with your review and click on it.
The business's Google Knowledge Panel will appear on the right-hand side of the page. Scroll down until you find your review.
Under your review, you should see three dots or an "Edit" button. Click on these options.
If you see three dots, click on them and then click on "Edit review" in the dropdown menu. If you see an "Edit" button directly, click on it.
A pop-up window will appear, allowing you to make changes to your review.
Edit the rating, text, or any other information you wish to modify.
Once you've made the desired changes, click on the "Save" or "Update" button to save your edited review.
Your updated review will then be published on Google with the changes you made. It's important to note that you can only edit your own reviews, not those written by others.
How Can My Google Reviews Make A Difference?
Now that you know almost everything about Google reviews, let me tell you how it can help and make a difference. Take a look at some of these points below:
1. Influence Potential Customers
When people are researching a product or service, potential customers may be directly influenced by your reviews. Your positive review can boost their ; and influence their decision in favor of that company. Your own personal experience and advice can have a significant impact on other people's decisions.
2. Impact The Business's Reputation
Your reviews contribute to the overall reputation of the business. Positive reviews provide social proof and enhance the credibility of the business. Conversely, negative reviews can have a detrimental effect. By sharing your positive experiences, you can contribute to building a positive reputation for the business.
3. Provide Feedback To The Business
Your reviews offer valuable feedback to the business owners and management. By highlighting what you liked about their products or services, you provide insights into what they are doing well. Additionally, if you mention areas for improvement, it can help the business identify areas where they can enhance their offerings or customer experience.
4. Encourage Improvement
Constructive feedback in your reviews can motivate businesses to make improvements. When they see specific suggestions or areas that need attention, it can inspire them to take action and make necessary changes. Your review can contribute to driving positive change within the business.
5. Help Small And Local Businesses
Leaving reviews for small or local businesses can have a significant impact. These businesses often heavily rely on positive word-of-mouth and online reviews to attract customers. Your review can help them gain visibility, stand out from competitors, and thrive in their community.
6. Foster A Culture Of Quality And Customer Service
By praising businesses that deliver excellent products, services, or customer experiences, you contribute to fostering a culture of quality and customer service. Your positive reviews encourage businesses to maintain high standards and prioritize customer satisfaction, benefiting both the business and future customers.
7. Create A Sense Of Community
Engaging with businesses through reviews creates a sense of community and connection. Your reviews can foster a supportive environment where consumers share their experiences, provide recommendations, and contribute to the collective knowledge base. This helps create a vibrant online community that values transparency and shared experiences.
Remember, your reviews hold power, and sharing your genuine experiences and opinions can make a difference not only for the businesses but also for other consumers seeking reliable information.
Bonus: What Are The Benefits Of Google Reviews For Business?
Google Reviews offer several advantages for businesses as well as consumers. Here are some key advantages:
1. Increased Visibility
Positive reviews can improve a business's visibility in Google Search and Google Maps. Higher ratings and a greater number of reviews can enhance the business's online presence, making it more likely to appear in relevant search results and attract potential customers.
2. Trust And Credibility
Reviews from real customers help establish trust and credibility for a business. Positive reviews act as social proof, assuring potential customers that others have had positive experiences. This can encourage them to choose the business over competitors.
3. Customer Engagement
Google Reviews provide an avenue for businesses to engage directly with their customers. Responding to reviews, whether positive or negative, demonstrates attentiveness and a commitment to customer satisfaction. It allows businesses to address concerns, provide clarifications, and express gratitude for positive feedback, fostering a positive brand image.
4. Customer Insights
Reviews offer valuable insights into customer preferences, opinions, and expectations. By analyzing the feedback, businesses can gain a better understanding of their target audience, identify areas for improvement, and make informed decisions to enhance their products or services.
5. Competitive Advantage
Maintaining a high rating and positive reviews can give a business a competitive edge. Potential customers often compare businesses based on their ratings and reviews, and a positive online reputation can attract more customers, even in the presence of competitors.
6. SEO Benefits
Google Reviews contribute to search engine optimization (SEO) efforts. Positive reviews can improve a business's local search ranking, making it more likely to appear prominently in relevant search results. This can drive more organic traffic to the business's website or physical location.
7. Word-Of-Mouth Marketing
Positive reviews act as digital word-of-mouth recommendations. Customers who have had positive experiences may share their reviews with friends, family, or colleagues, potentially expanding the business's reach and attracting new customers.
It is worth noting that while positive reviews offer numerous advantages, negative reviews can also provide opportunities for businesses to address issues, improve their offerings, and showcase their dedication to customer satisfaction. Responding professionally and constructively to negative reviews can help mitigate any potential negative impact.
Wrapping It Up!
In case you were searching about My Google Reviews and the ways in which you can edit, see, and add them on the internet, I hope that this article has been of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and queries in the box below. And I will be there to answer them all for you!
Learn More About:
How to Market a Small Business in a Big City
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The Future Of VoIP Technology And Its Impact On Business Communications
More businesses these days operate exclusively or mainly in the digital world. The digital frontier is the internet and the various software suites that companies use to access it. They might utilize cloud computing for the enhanced security that it offers.
This also means that more companies have extensive and highly valuable digital assets. These businesses must frequently come up with safe yet innovative ways to manage them. We’ll talk about some digital asset management solution basics in the following article.
In this article, we are going to speak with leading professionals from SPW Enterprises. They offer IT asset relocation in Malaysia to both big and small firms. They will help us shed some light on what are Digital Assets and why they need to be taken seriously in 2022.
What Exactly Are Digital Assets?
Before we get into the exact purpose of DAM, or digital asset management, you should understand what we mean when we use this particular term, “digital assets.” That’s kind of a catchall phrase that can include all sorts of things, but let’s run through what a company might mean when they use it.
The most basic way to define the term is to say that digital assets are assets that come in a digital format. Digital simply means the asset in question appears in cyberspace. You cannot physically hold it in your hand.
When a company uses the term “digital asset,” they also probably mean they have exclusive rights to it, and it is their sole prevenance. They would not use the word “asset” if that weren’t the case. Other companies or individuals cannot legally use it without permission or without paying a licensing fee.
Digital assets might include slide decks, images, spreadsheets, files containing text, videos, photos, and so forth. Companies might have a tremendous amount of digital assets that are their intellectual property, or they might only have a few of them. That depends on how big the company is and what exactly it does.
How Can You Manage Digital Assets?
Now, let’s get into the digital asset management concept a little bit more. The reason the average company needs to produce digital assets is to help a customer. They must create the images, photos, text, etc., to help a customer or client through each buying journey phase.
The “buying journey” is the route through which a company leads a client until they produce the finished product that the client wants. If the client wants to get to that end-stage where they’re happy with the deliverable, they must be part of this process through each development phase.
It stands to reason that the digital assets a company creates for a client will include trade secrets of all kinds. The digital assets might feature new tech that the R and D department has produced. It could consist of images, crucial development data, lab test results, and more.
If a company does not bother to get a digital asset management solution to handle all of that, they risk a data leak. Security is definitely one of the main reasons why businesses implement DAM systems. Convenience is another since a DAM system often adds structure and clarity when the client wants a project status update.
What Specifically Can a DAM System Do?
Different digital asset management systems have various functionalities. However, you can count on them to do a few basic things, regardless of the industry or project details.
They can keep all the assets in a centralized location so both the developing company and the client can review them easily. They can look for a file based on its name, the copyright information, associated keywords, technical specifications, and its origin.
If you’re one of these companies that are doing project development for clients, you’ll probably want a DAM system that allows you to find files quickly using advanced filters. If you’re in a vital project status meeting with a customer, they will expect no less.
You’ll also want your DAM solution to ensure marketing and brand compliance. You might be in a field or you may represent clients who are in an area that has governing bodies which demand strict protocol adherence. You must comply with all licensing agreements because if you don’t, these governing bodies can levy heavy fines against you.
You also want a DAM solution that speeds up the project’s time to market, assuming it’s a physical product the company that hired you is going to offer the public. The right digital asset management solution is one that helps you speed through the development process, so your client’s competitors don’t leave them in the dust.
In short, companies that don’t utilize digital asset management solutions often find it hard to compete with ones that do.
Read Also:
A Guide to Choosing an Enterprise Document Management Solution
How Can Master Data Management Help Your Business?
The world of today is continuously changing. Each new day brings new challenges and new problems. But, it also comes with unique learning opportunities. Just like the trials of modern business never stop; the same goes for education. The need for constant growth never stems, regardless of where you and your team are. If you are working apart, you can find an all-in-one training platform that can help you stay on top of your game.
No matter how skilled and educated your employees are, it’s certain that they can benefit from additional in-company training. Here are some of the benefits that training can bring to you and your employees.
Improved performance
Let’s start with the essential thing - training brings improved performance and workers’ motivation. According to research, trained employees possess more knowledge and expertise than others. In return, this boosts their job performance and general efficiency of the workplace.
They become more efficient and confident, which saves you valuable resources in the long run.
Boost job satisfaction
As stated above, the workplace of today continually comes with new challenges. And, if the workers aren’t able to adequately respond to those challenges, their morale drops. Also, low morale brings low job satisfaction, which brings confidence even further down, and the whole process becomes a self-sustaining vicious circle.
Here’s research that proves that training sharpens employees’ hard skills, which improves their morale and job satisfaction.
Training prepares employees for more significant responsibilities
Training programs can also help prepare employees who are moving into higher roles and taking on more responsibilities in an organization. These programs will help them learn the skills that are needed to function effectively in their new positions. For instance, they may be trained in leadership skills or specific software they will use in their new role.
Training saves you money
Studies on workforce flow show that it almost takes, on average, roughly eight months for any new hire to reach their full productivity after selecting a new job. During this time, they will not be at the peak of their game, without a solid training program that can fill any knowledge and learning gaps that could be keeping an employee on backfoot. By ensuring that all new employees should have a solid understanding of needed skills and practices sooner rather than later, with the help of proper training you can save a plentiful chunk of money.
Less need for supervision
If the employees get actual scientific training, the responsibility of guidance is lessened also. Training does not eliminate the need for control, but it reduces the need for detailed and constant care.
In turn, this means that the workers become more relaxed and less stressed, which once again means improved productivity and higher worker satisfaction.
Training means fewer accidents
Like with the previous point, it’s worth remembering that errors are likely to occur if the employees lack the knowledge and skills required to do a particular job. The plentiful trained an employee is, the less are the chances of doing disasters in the job, and the more proficient the employee becomes. With fewer setbacks and errors, the entire workplace becomes more comfortable, and that is one more way the overall confidence improves.
It shows employees they are valued
Performing training programs in the workplace will help the employees to feel like the company is investing in them. By teaching your employees new skills and techniques, they will become better workers and feel like more fruitful members. This will develop their moral value as well as their workplace capabilities.
Training is also directly bound to an employee’s commitment levels. Without signs that you consider their development, some individuals no longer feel connected to their responsibility, either cognitively or emotionally, meaning that most will give the bare-minimum work effort. Quality training directly checks this influence.
Training makes it easier to spot valuable workers
When an organization requires a brand new set of skills, it tends to face great employment difficulties. Training can be used in locating out the most promising employees in the workforce. It can also help with eliminating the defects in the selection method. It is always a better way to pick and train the employees from within the company rather than seek skilled employees from external sources.
Training strengthens adherence to the same standards across the board
Every field has its peculiarities and requirements. Most of the time, new hires are not aware of the functioning of the organization. A significant benefit of training employees is that it boosts their attachment with the organization’s quality standards. Simultaneously, it equally strengthens the old workforce’s functioning and abilities, keeping them up to date with potential changes and improvements.
It will improve your company’s reputation
Research from Gallup notes that sixty-six percent of workers are not satisfied with the level of engagement their workplace provides them.
But, if you pay attention to developing your workforce’s skills, expertise, and job satisfaction, people will spread the word. Thus, more competent people will join you. They will enjoy working in an organization where they can learn as well as utilize their abilities to maximize the productivity of the company.
Employee training creates opportunities for internal promotions
The advantages of training and development for an organization are varied. One of the significant beneficial sides of training is for employers to help and fill internal promotion positions. This is a feasible coast beneficial solution, as well, since hiring new talent is an expensive operation. Plus, your present employees are well informed about the organization's operations and work culture, so they can start working instantly.
Conclusion
As you have seen, quality training can have a direct positive impact on your bottom line.
When your employees are more engaged and productive, profitability will also naturally grow, and by improving recollection rates through training, your company can keep valuable employees by its side.
The general conclusion is that each of the benefits of train your employees won’t just only to improve your daily work advancements and put workers in a better situation to succeed; they will be responsible to set profitable outcomes for the newcomers. Training modules provide the benefit of developing a framework for regular work on employees’ strengths and ensure progress and profits.
Read Also:
What Are the Ways to Prepare a New Employee?
How to Create an Effective Company Training Program
Possible Reasons Why Your Employees Aren’t Too Productive and What to Do About It
