Important Things To Consider When Packaging Your Product

Published on: 25 September 2018 Last Updated on: 04 September 2024

Product packaging is a big business, and it is a big thing for your business too. The value of packaging produced in Australia goes into billions, which speaks of the importance of the industry. We tend to overlook that just like the product, the packaging in itself needs to be manufactured and assembled as well. If you think of it that way, your packaging is the first thing that attracts the customer. It is a given that as soon as he or she gets the package in hand, the first thought is to see how reliable it is. For this, you must be aware of the three basic categories of the packaging as per your product. You have primary packaging, the purpose of which is for a customer to take it home. Next up, secondary packaging, which is sort of packaging around your packaging. What it means is that it is used to group items together, such as trays and boxes etc. Lastly, we have tertiary packaging, which is used for warehousing and transportation, such as pallets and cartons. Among all these, it is necessary that you choose the right packaging for your product because your success depends on how the product is being presented. Here are some essential things to consider when designing product packaging.

Manufacturing:

To start off, the materials used in packaging play an important part. Choosing the right material depends on your product and the process through which it is created or being delivered. You must consider all your product variation plans in the long run, before finalizing the materials you will manufacture your packaging with. Your choice needs to be flexible enough to deal with the product variants, new products, promotions, and SKU changes etc. There have recently been many strong developments in the higher performing packaging material including Plastic Packaging Supplies that minimize the storage requirements and transportation costs. Not just this, but alongside the convenience, the appeal and the attractiveness has been maximized too. Moreover, among the top things, you must consider is the capability and the processes attached to your packaging from being manufactured to delivered too. Consider flexibility and stacking & transportation too, and we are sure you will find the material that sits true to your business and packaging needs.

Sustainable Business:

Environmental concern, sustainability and the associated terms are all the rage these days. Every business claims to manufacture and produce packaging or products that can easily be recovered and recycled. If you consider sustainability, it is good for the environment but not for your pocket. This is why, manufacturers must consider the right balance between the environmental impact of their packaging and the commercial demands. Consider that if you reduce packaging to meet the eco-friendly requirements, will your product be secure? On the flip side, if you invest more in packaging to secure the product, will it be sustainable for your business? Do weight in cost-effectiveness, sustainability, flexibility and other requirements to maintain your brand image. You can always opt for plastic packaging supplies in the end.

Supply Chain:

How your product is being stored and distributed is as important as the design and the manufacturing itself. This is where your supply chain is going to kick in. Firstly, consider the environment, because your packaging needs to withstand the crushing Australian temperature, dust, moisture and vibration etc. Secondly, consider the type of your item and what kind of packaging will keep it safe throughout the stocking and moving process. Once you have considered both, you will know what sort of material is feasible for your supply chain process.

Once you have finalized the practical and operational aspect of it all do not forget that the ‘shelf appeal’, which is the branding and marketing of your business product, matters too. Around 70% of the purchasing decisions are made in-store, and that clearly implies that your packaging often attracts the buyers. So think, think, think, brainstorm and continually innovate. You will have the best product packaging and an answer to all your cost problems that might arise in between. Just be sure that you don’t hurry and choose whatever suits your products the most.

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Top 8 Benefits of Professional Business Cards

Wondering if you should invest in professional business cards? You might think that business cards aren't necessary for your industry, or that you aren't successful enough to need them yet. However, professional business cards can be useful in every industry, and along every step of your professional journey. They help people remember you and can go a long way toward making the right impression. In fact, there are all sorts of situations when business cards can benefit you. You never know when or where you may meet a professional connection who can really help you. Are you ready for that moment? Read on to learn why you need to get business cards in your wallet as soon as possible. 1. They Feel Genuine: In this modern-day, it's perfectly easy to exchange business information via phone or email. In fact, professional business cards can even start to seem outdated in this environment. However, one of the great things about business cards is that they aren't digital. They make things feel personal and genuine - which is what networking is really all about. Business cards provide an opportunity to shake hands, make eye contact, and have a real conversation. This allows you to develop a sense of a genuine professional relationship from the start. If you're both typing information into your phone, it's much less memorable later on. Instead, use business cards to create a memory - people can save info on their phones later. Just like business cards, leaflet flyers can be a great way to help improve the awareness and popularity of a business brand. Businesses can depend on leaflet flyers as a dependable, affordable, and result-oriented offline marketing strategy that works. This can help drum up sales, build credibility about the brand and reach out to new customers. 2. They're Highly Effective: Did you know that professional business cards are a form of direct marketing? You might be using paid media, search engine optimization, and email marketing already. But while you're at it, you should also visit a site like New Era Print Solutions for business card templates. In-person meetings can go much further as direct marketing tools, for the same reasons as those listed above. You might discover valuable contact just about anywhere. Networking events and trade shows are to be expected, but you can also develop valuable leads at the grocery store, the airport, or a party. If you have business cards on hand, you'll never miss out on one of these direct marketing opportunities. Store them in your wallet, pocket, or laptop bag, and you'll always be prepared. 3. They Give a First Impression: Anyone who's ever worked to develop an elevator speech knows that first impressions are everything. Professional business cards can help you make a lasting, memorable first impression. Sure, you can give out your information without a business card. But if you have a memorable, unique card, the interaction will be much more meaningful. For example, no one wants their brand to be thought of as cheap. A nice business card can speak for the quality of your work, by representing your values and aesthetics in miniature. Your business card should be unique enough to stand out and aligned with your company's values. Even if you work in a conservative industry, paper quality and font choice can make your card stand out, giving the impression you want. 4. They Get Shared: When you have out your business card, it might change hands a few more times. This is a great way to expand your network quickly. Business cards are physical objects, unlike contact information that's privately stored in a phone or computer. If you hand out your business card to a connection, they might then turn around and show it to even more people. This is especially true if you have a unique, creative card. 5. The Show That You're Well-Prepared: If you have business cards on hand, your new connection will see that you're prepared at all times. This level of foresight can make them much more likely to want to do business with you. Fumbling with a phone or writing your information on a piece of scrap paper doesn't give the right impression. Show your professionalism with plenty of neatly stored cards that make exchanging information a breeze. 6. The Show What You Do: If you work in a unique industry that's hard to explain, a business card can help the conversation move forward. If you can hand out a card with a succinct explanation of what you do, or even a visual representation of it, you don't need to worry as much about your explanation. Ultimately, doing business is about getting results. Even if your industry is hard to explain, your business card can demonstrate the results that you will get. For example, a graphic designer should be able to hand out a beautifully designed card that offers an example of their work. Even if your design niche is unconventional, your card will be able to speak for you. 7. They Are Tangible: Humans are creatures who rely on our senses. Even though it's easy to forget it in the modern world, tactile objects speak to use on a deep level. When you have someone a physical business card to hold, they're having a visceral experience that can make the moment seem more important and memorable. If your business card is made of high-quality material that feels nice to hold, even better. Your card can use multiple senses to offer the right impression. It should feel nice - for example, a raised font can make professional business cards luxurious to hold. It should also look attractive - use both visual and text elements to gain attention. Make sure to keep your cards looking nice with a professional business card holder, too. 8. They Can Have Multiple Purposes: Business cards don't have to just give out contact information. They can also feature coupon codes, fun facts, or helpful information, such as a diagram. Or you might want to include space on your cards for handwritten notes to remind the recipient of when and where you met. Find Out What Professional Business Cards Can Do For You Don't just take our word for it - order professional business cards today and see the difference they make. When you start handing out business cards, you'll open the door for all kinds of opportunities you would never have expected. Looking for more ways to grow your business? Check out our tips here. Read Also : 10 Tips To Design The Perfect Business Card How Photography Projects Can Improve Wedding Business

Raising Capital For Startups: How An LLC Structure Attracts Investors

Starting a new business is an exhilarating venture, but it requires substantial financial resources to turn ideas into reality. For many entrepreneurs, securing funding is one of the most critical challenges they face in their startup journey. While there are various ways to raise capital, the choice of business structure can significantly impact a startup's ability to attract investors. In recent years, the Limited Liability Company (LLC) structure has gained popularity due to its unique characteristics that make it an attractive choice for both entrepreneurs and investors. In this article, we will explore how the LLC structure attracts investors and why it has become a preferred option for startups seeking funding. Understanding The LLC Structure Before delving into the reasons why the LLC structure appeals to investors, let's briefly understand what an LLC is. An LLC is a flexible business entity that combines the limited liability protection of a corporation with the pass-through taxation of a partnership. This means that owners, also known as members, enjoy limited liability for the company's debts and obligations, similar to shareholders of a corporation. At the same time, the business's profits and losses pass through to the members' personal tax returns, avoiding double taxation on both the company and individual levels. Also, setting up your LLC in your home state can save you from paying double filing taxes and fees. For instance, if you reside in Texas, you should set up your LLC in Texas. If you form your LLC in any other state, you will be liable to pay state filing fees for both states (your home state and the state where your LLC is). The LLC business structure is designed to offer a balance of simplicity, liability protection, and taxation benefits. It allows for a more informal management structure than a corporation, making it easier for small businesses to operate efficiently. Additionally, forming an LLC involves less paperwork and lower compliance costs compared to corporations, which is appealing to startups with limited resources. How Does An LLC Structure Attract Investors Let us look at the benefits an LLC structure provides to its investors. Flexibility And Ownership Structure One of the key reasons why investors find the LLC structure attractive is its flexibility in ownership and management. Unlike traditional corporations, LLCs can have an unlimited number of members, and the ownership percentage does not necessarily need to be equal among the members. This allows startups to tailor ownership structures to suit the specific needs and preferences of investors. Investors often seek certain rights and privileges based on their level of investment and involvement in the business. The LLC structure enables startups to create different classes of membership interests, granting different voting powers, profit-sharing arrangements, and decision-making rights. This flexibility is particularly appealing to angel investors and venture capitalists who want to be actively involved in shaping the company's direction and decision-making process. Furthermore, LLCs permit the inclusion of silent or passive investors who wish to contribute financially without participating in day-to-day operations. By offering diverse membership options, startups can attract a broader range of investors, each bringing their unique expertise and resources to the table. Limited Liability Protection Investors are naturally concerned about the potential risks associated with their investments. The limited liability protection provided by the LLC structure is a significant advantage for investors. In an LLC, members are generally not personally liable for the company's debts and legal liabilities beyond their initial investment. For investors, this means that their personal assets remain shielded from any lawsuits or financial troubles the startup may encounter. They can invest in the company with more confidence, knowing that their risk exposure is limited to the amount they've contributed to the business. Limited liability protection also plays a crucial role in attracting risk-averse investors who might be hesitant to invest in other structures, such as sole proprietorships or general partnerships, where personal assets could be at stake in case of business failure. Pass-Through Taxation The pass-through taxation feature of the LLC structure is another significant draw for investors. In a pass-through entity, the business itself does not pay taxes at the corporate level. Instead, profits and losses flow through to the individual members' personal tax returns. This means that the business's income is only taxed once at the individual level, avoiding double taxation, which is a common concern with C-corporations. For investors, pass-through taxation can be highly advantageous, especially when compared to the double taxation imposed on C-corporations. In a C-corporation, the company's profits are taxed at the corporate level, and then shareholders are taxed again on any dividends received. This can significantly reduce the net returns for investors. Additionally, pass-through taxation simplifies the tax reporting process for investors, as they do not need to file separate tax returns for the business and their personal investments. This streamlined approach is especially appealing to individual investors and small investment firms. Transparency And Accountability Investors value transparency and accountability when considering potential investment opportunities. The LLC structure's informality and simplicity can enhance these aspects, making it easier for investors to understand the business's operations and financial processes. In comparison to larger corporations, LLCs often have fewer layers of management, which can lead to more direct communication between investors and the management team. This transparency fosters trust and a stronger investor-entrepreneur relationship. Moreover, LLCs usually have less complex governance structures, with more straightforward procedures for decision-making and changes to the operating agreement. This agility allows startups to adapt to market changes quickly, which can be crucial in highly competitive industries. Favourable Exit Strategies Another factor that makes the LLC structure attractive to investors is the availability of favourable exit strategies. While LLCs are not publicly traded like corporations, they offer flexibility when it comes to selling or transferring ownership interests. In a traditional corporation, selling shares or transferring ownership can be more cumbersome due to regulatory requirements and the involvement of third parties like stock exchanges. In an LLC, the process of transferring ownership interests can be relatively simpler, subject to the terms outlined in the operating agreement. For investors looking to exit their investment, this flexibility is a valuable feature. It allows them to liquidate their ownership interests, partially or fully, by finding suitable buyers or even negotiating with other members of the LLC. The ability to exit an investment efficiently can be a crucial factor for investors, especially those who want to maintain liquidity and pursue other opportunities. Conclusion The Limited Liability Company (LLC) structure offers a range of features that attract investors and make it an appealing choice for startups seeking capital. Its flexibility in ownership and management structure allows startups to customize ownership arrangements according to investors' preferences and level of involvement. With these advantages, the LLC structure has become an increasingly popular option for startups looking to raise capital and secure the support of a diverse and committed group of investors. As more entrepreneurs recognize the benefits of the LLC structure, it is likely to continue playing a significant role in fostering innovation and growth in the startup ecosystem. Read Also: Essential Investments Small Business Owners Should Make For Long-Term Success Resolutions To Help The Small Business Owners To Avoid Being Bankrupt How You Can Invest In Your Small Business

Everything You Need To Know About A Board Meeting

Are you new to being a director of a company and are not sure how board meetings work? Well, this is something that you will become acquainted with quite well as time goes on. But, before your first one, you may have a lot of questions. For example, what exactly is a board meeting and how do they work? We have created a guide that is going to give you a rundown of what you can expect. This way, you can walk into the room with some confidence. So, let’s get started. What is a Board Meeting? Let’s start off nice and simple. What is a board meeting? Well, this is when the directors of a company of its board members all get together and discuss what is happening at that company. In particular, a board meeting is often called to discuss the growth of that business and how it can move forward. So, in a board meeting, it is likely that the directors and those present will discuss topics such as the company’s performance, as well as any concerns or issues that have to be resolved. Of course, the overarching aim is for the company to progress. Note that a board meeting is supposed to be a formal meeting. It is going to involve people that have power at the company and that are capable of making decisions. Often, minutes are going to be made during the meeting so that they become a document afterward. Language is formal and so are the topics discussed. How Often are Board Meetings? When it comes to board meetings, every company is going to be different. Namely, some like to have them twice a year. Alternatively, it can be more often than this. But, they are usually decided on in advance. You can learn more about who can call a board meeting when you click on the link. This is going to be communicated ahead of time so that the meeting does not come as a surprise to anyone. There is no official amount of notice that you should give before calling a board meeting. For example, this could be a few days or even a month in advance. But, it is best to give everybody enough notice so they can prepare and make the most of the meeting. Generally, months in advance is too much and not standard. But, only a few hours or a day before is also unrealistic. You will need to think for yourself what a reasonable time is for giving notice of a board meeting. Is a Board Meeting Important? The simple answer to this question is yes, a board meeting is considered an important business date in the diary. Indeed, it is essential to review how the company is doing and how it can grow in the future. Think about it as an opportunity to review objectives and goals and to see if progress is being made. Plus, it is the chance to create more. Therefore, board meetings are not something that should be treated lightly. If you are invited to one, it is expected that you attend. You may have to do some work to prepare for one too so that you are up to date with what is going on. Do Board Meetings Have to be Face-to-Face It used to be the case that board meetings would always be face-to-face. This was how they were done. But, over the years, technology has changed the way business is conducted. Indeed, it has changed some board meetings. So, it is possible to have virtual meetings where you are on a video call or voice call. But, some companies still prefer to meet face-to-face for board meetings. This is a good way to understand nonverbal communication and body language. Plus, it avoids the problem of technology going wrong and being unable to see or hear people on the other end. Ultimately, it will depend on what everyone is comfortable with. Virtual meetings will still have a place in the future. For example, if there are board members that cannot attend for some reason, they are still going to be able to join this way. All they will need is a computer or a phone to join in the meeting. As long as all board members are happy with the way the meeting is going to take place, there are no rules on whether it has to be face-to-face or held virtually. Additionals Best Business Meeting Agenda ExamplesFive Ways an Employee Recognition Can Help Employees Perform Better

Important Things To Consider When Packaging Your Product

Manufacturing:

Sustainable Business:

Supply Chain:

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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