Dominant Mobile App Trends To Keep An Eye On

Published on: 27 September 2018 Last Updated on: 01 August 2024

While many younger people see mobile apps as a fact of life, there are some older people and businesses out there who still don’t appreciate just how prevalent mobile apps are in today’s world. Quite simply: there’s no escaping them. For many businesses, developing a mobile app can be the key to connecting with previously untapped markets—but it isn’t wise to go in blind. With millions of apps available for download, it’s a good idea to brush up on some of the trends and forces that are currently dominating the world of mobile apps.

In the ever-evolving landscape of dominant mobile app trends, having an edge is crucial. Utilizing an innovative Android app maker can help you stay at the forefront of these trends, ensuring your place in the dynamic world of mobile applications.

Social Networks:

Social networks can have an enormous impact on the success of a mobile app, if only because of sheer size: as Buffer notes, social media is one of the most effective means of reaching your target audiences because it features nearly 2.5 billion users across different platforms, and there is a plethora of data available on their likes, dislikes, and habits.

Integrating social networks into your development and marketing strategy can yield great results. Social advertising allows for precisely targeted ads that find audiences based not only on demographics, but also on past behavior, interests, and previous purchases. The likelihood of your app gaining a dedicated following, of course, is higher if you can present it specifically to the demographics for which it is designed.

Social networks also offer the potential for effective advertising at no cost through organic posts. The right social media strategy will increase the likelihood of audiences being exposed to your app organically, and—hopefully—spreading positive buzz themselves through their own networks.

Google Play:

As of early 2018, Android users are able to head to the Google Play store and choose between more than 3.8 billion apps. So, while making your app available through the Google Play store can be a primary goal during app development, learning to make your app stand out amidst all the competition can be an uphill battle. A smarter, easier way to help your target audiences find your app is to work with a developer who is not only experienced in building apps, but also in launching them. Guaraná Technologies, for example, has found success in a competitive market by ensuring that their involvement with their clients doesn’t end with the development.

Visit their blog to learn more information about app development and how they work with clients to ensure that a launch strategy is fully formed and implemented in order to make the most of the app. Although launching may seem like a relatively small part of the app-making process compared to the actual coding and development, its importance can’t be understated—when you’ve got to make a name for yourself against nearly 4 billion Google Play competitors, you’d had better be putting your best foot forward.

Lifestyle:

Ever have trouble imagining leaving your smartphone behind when you leave the house? It’s not just you. Smartphones and, by extension, mobile apps, are rapidly changing our lifestyles. Facebook found that in 2016, Americans aged 18-34 spent more time on their mobile devices than they did watch live television—21.1 billion hours on mobile versus 19.1 billion on television. Increasingly, Millennials and young people are describing old standbys like television as too expensive or unnecessary, instead opting to view a video on their mobile devices. In fact, even when people are watching television, they’re also probably using their smartphones: the same Facebook study found that 94% of participants had a smartphone in their hand while watching television. The takeaway? Not only are mobile apps a dominant means of connecting with consumers, but it’s also worth taking into account that as lifestyles keep changing and smartphones and other devices become ever more prevalent, but mobile apps will also go from “one way to connect with customers” to “the way to connect with customers.”

Trends provide a useful cheat sheet of shortcuts to mobile app success. Creating an app that maximizes engagement through social media, takes into account users’ changing lifestyles and works to stand out in crowded marketplaces like the Google Play store, which will give you a better chance at carving out a name for yourself in the world of mobile apps. Ignoring all of these trends, meanwhile, is a good way to ensure that the only phone your app reaches is your own.

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The Functions and Benefits of a Cancer App

Technology is every bit a part of our lives in good times and in bad. For someone going through cancer, there is very little about the situation which you can control. Fortunately, technology is on your side. Mobile phone applications today are not only helping cancer patients in passing the time while between doctor’s appointments but are catered towards providing a patient-centered service with various features that were designed to help a patient manage the treatment and recovery process. What is a cancer app? The healthcare industry has long benefited from different mobile applications aimed at helping ordinary individuals manage their health. A cancer app, on the other hand, provides a more comprehensive approach towards aiding a patient at the onset of cancer diagnosis, until after remission and recovery. Each application has different features, but the primary goal is the same – to help patients with treatment management. Some apps list detailed information about specific types of cancers as well as an option to write inquiries, record medication and symptoms, and have an overall convenient way to organize activities related to ongoing treatment. Some apps even have the option to record what goes on during a doctor’s appointment so that the patient can easily recall and be reminded of some important details. Another helpful feature of these applications is the option for patients to connect with other patients similar to how a social media platform functions. Examples of popular apps for cancer patients: There are many options available out there and selecting the best one can be overwhelming. In choosing a cancer app to download and use, check the features and services first to determine which best suits your lifestyle and your needs. Belong app. What’s great about this application is that it is patient-centered in a way that it connects patients to a complete ecosystem of oncologists, researchers, nurses, and radiologists ready to answer your inquiries. Patients will not only receive the help they need from experts but from a network of other individuals who are also going through the same ordeal. The app is easy to navigate and provides you with a complete platform to manage and organize all your documents which you can also share with family members and medical professionals. The app also provides clinical trial matching service which can really make the change in a patient’s life. Keeping track of your medication, notes, and remembering your doctor's advice can be incredibly overwhelming for a cancer patient. This app, in particular, simplifies the process with a host of features that help a patient manage each essential step of the treatment process. There is also a calendar which you can use to schedule appointments and set reminders. Although these apps are already sophisticated, there is still much to be improved so that these apps benefit more patients in the future. If you go to the App Store or Google Play, you will see that there are hundreds of these applications, but only a select few have undergone extensive testing. If you are looking for a cancer app, you need to ensure that you take a close look at the features and read the reviews of each app to find the best one. Read Also: Finding The Right Hospital Dominant Mobile App Trends To Keep An Eye On Can Breast Augmentation Cause Cancer? 5 Types Of Cancer Prominent In Women 7 Surprising Benefits Of Alkaline Foods

How To Market Your App Successfully Mobile App Marketing Agency

The mobile app is becoming quite popular and are being used to sell products and services. Hence, it is not surprising to note that as of January 2017 there are around 2.7 million apps I App store and around 2.5 million apps in the Google Play Store. These numbers are simply staggering, and they are going up quite satisfactorily with each passing day. However, many thousands of apps fall by the wayside because of wrong marketing and improper selling of the same. It would be wrong to expect that users will flock to your app even if the services are offered free. If you sit down and expect miracles to happen, it is not going to happen. This is because of fierce competition. Hence you must find out ways and means by which you can identify the services of a good app marketing agency for marketing and popularizing your app. Additionally, here are a few more important points to be kept in mind when it comes to marketing to your app. How To Market Your App Successfully Mobile App Marketing Agency: Website Presence : Unless you have an online presence for your app, you will find it difficult to reach a big mass. People would like to find out ways and means by which they are aware that you have an app that offers them value for money. Towards this objective has a good website is a starting point, and it should have a link to your app. The website should prominently talk about the services being offered by the app, and it should not just be a link in some indiscreet corner. Hence, this is one of the most important points to be kept in mind when marketing an app successfully. A good mobile app advertising agency would be able to do the job properly. Presence In Social Media : The next important thing is to ensure that your app is actively promoted on social media. Today social media plays an important role in all our lives, and you must be able to take advantage of the same. You could have an organic approach and have a Facebook page, Instagram or Twitter profiles. You could use it to follow people who you think are the target audience. However, you must not spam people by being excessively promotional. You should try and connect with your audience in a meaningful and decent way. The promotion should happen in such a way that you can engage the audience in a conversation with you rather than being pushy and spamming in your approach. Here again, the role of agencies could play a big role because they know how to go about it professionally and effectively. Paid social media promotion is also effective. This could include scientific and intelligent CPC programs. This could increase your CTR or click-through rates by almost 40%. Public Relations : Media and public relations could also play a big role. You could have a press release and host a local party where the local media is invited. You also could give interviews to local newspapers. These are expensive but could be done on a small scale using the services of professional mobile app promotion agencies. App Store Optimization or ASO : Just as SEO you should also appoint agencies for ASO which is known as app store optimization. It is effective because it helps to identify your app in a market that is fierce and oversaturated. Your app name must be unique, and you must learn to include relevant keywords but should not make it keyword stuffed. The app should have a good description which talks about the objective and values it offers to customers. You should know how to promote your app using such ASO techniques graphically. Word Of Mouth Advertising : Finally, the good old word of mouth advertising also works. You could try and incentivize people who promote your app, talk about it and ensure that it is being downloaded and used by people. You could appoint local franchisees for marketing the app and ensure that they are paid handsome commission for installation and downloading as the case may be. Hence, there are many ways by which agencies can play a role in marketing your app in a good way. Read Also : 7 Of The Best Entertainment Apps On Android 7 Reasons Why Your Business Needs A Mobile App 7 Essential Apps For Your Mac In 2018

Harmony In Art: Soul App And WABC Illuminate The Canvas Of Inclusivity

As winter's icy grip tightens its hold, China's well-known social app Soul App and the WABC Art Way Foundation in Shanghai took it upon themselves. They wish to kindle a heartwarming flame through a unique exhibition that envelops the season in a radiant glow. This exhibition was all about allowing children dealing with autism, known in China as "children of the stars," to flex their creative abilities and express themselves through the medium of art and colors. The collaboration between WABC and Soul App was not just to underscore the importance of kindness and patience but also to elevate public knowledge and foster a deeper sense of inclusivity toward autism. An Introduction To The Exhibition… Most of these paintings that were part of the exhibition were so much more than just regular works of art. They were extraordinary creations by remarkably talented children. In every one of these creations, each stroke of the paintbrush captured a spectrum of themes infused with the unique creativity, enthusiasm, and vigor of each young artist. And because these artworks were so extraordinary, Soul did not want to limit them to just a physical exhibition. So, the Soul App team took on the responsibility of transforming these artistic creations into a channel for change. By digitalizing these masterpieces, Soul created a collection of art-inspired merchandise. The proceeds from the sale of these products were pledged to support WABC's initiatives for autistic children. This transformative process not only amplified the impact of the children's art but also channeled the collective goodwill of the community towards a cause that transcends the canvas. The collaboration between Soul and WABC was meant to go beyond the realms of just art as well as philanthropy, and that is exactly what the event did. The exhibition not only showcased the works of these extremely talented children but also worked as a transformative bridge that allowed children with autism to communicate and connect with the world in their own special way. What Made Them Different And Unique? Each painting on display had a unique backstory, and the artistic flair of the creator brought it to life on canvas. From the stunning sunset that spread its last bit of orange glow over the seascape to the gathering of twinkling stars across the cosmic sky and the earth depicted as a colorful ball exuding energy all around, every painting was a portal into the imagination and artistic genius of the "children of the stars." Artists like Yangyang, Ah Ye, and Jielin brought together a medley of styles and stories that were as awe-inspiring as they were diverse. For instance, Jielin put her savant skills to work by painting an imaginative representation of space and time as viewed and perceived by her. While each painting was no doubt a personal narrative, it also offered an overall glimpse into the unique minds of autistic kids. So, each of these paintings contributed in its own way to building autism awareness, challenging stereotypes, and above all, fostering a more inclusive society. Held for 8 days from December 18th to 25th, the event known as "Painting Away Loneliness Fur-ever," unfolded its enchanting narrative at No.794 in Shanghai’s Julu Road. Beyond being a visual feast of artistic expressions, the exhibition became a haven, as the venue was transformed into a cozy, tranquil refuge adorned with stuffed toys and plush, soft materials. This carefully curated ambiance aimed to do more than showcase art; it sought to dissolve the barriers of loneliness, aligning seamlessly with Soul's overarching vision of a world without lonely individuals. Physical Exhibition Space While the physical exhibition space provided a tangible experience for visitors, Soul recognized the importance of extending the warmth and inclusivity of the event beyond geographical constraints. For those unable to attend in person, Soul App facilitated virtual participation by engaging in discussions under the hashtag #MeltLonelinessTogether. This online dialogue accomplished two important goals. First, it contributed to the exhibition's digital presence. Second, it echoed the collective warmth generated by the physical event. Because the physical exhibition space was embellished with fluffy decorations, ornaments, and mesmerizing plush dolls, the event became more than just a fundraiser. The environment was skillfully designed to instantly alleviate visitors' loneliness. So, the warm as well as soothing atmosphere became a space where emotional connections could flourish, further reinforcing the collaborative spirit between Soul App and WABC. What Was There For Consumers? Soul extended an invitation to its consumers to explore the online exhibition version through an assigned in-app website page. But this page too, was more than just a virtual gallery. It built a foundation on which the event itself was built, and the goals of awareness and inclusivity were met. So, it had comprehensive information about the exhibition, the painters, and of course, the exhibits. The hashtag #MeltLonelinessTogether encouraged users to both discuss and share their opinions on the exhibition, amplifying its impact on social media platforms and fostering a digital community committed to the cause. The event was a roaring success not just because it involved people coming together for an exceptional cause but also because Soul App and WABC have been collaborating for a while to increase awareness of social issues. In the past, they partnered to host a variety of events, which included: The Different Socks Day, a charity event organized to promote inclusion as well as acceptance for individuals suffering from Down Syndrome, cerebral palsy, and autopsy. The exhibition of "Special Doesn't Mean Lonely". An event for "Soul's Happy Star Home" event, The "Stars Meet Songs", was an online music party and a philanthropic event aimed at infusing adoration into the lives of the "children of the stars." The coming together of Soul and WABC was bound to be a symbiotic association with the latter committed to public advocacy and the former involved in offering young people a platform to contribute to philanthropy and make a difference in their own lives and the weaker sections of society by extending kindness to all. Established in 2016, WABC has long been associated with campaigns that were organized to raise awareness about community and public issues. Also, they have been providing no-cost art therapy to individuals with developmental disabilities and intellectual deficits. Parting Thoughts As far as Soul App is concerned, almost 80% of total users belong to Generation Z, and these youngsters are keen on engaging in charity and volunteering work. Hence, it was a given that they would be involved in causes and campaigns that matter and are meant to make a difference. So, as the app continues to encourage warmth and foster its reputation on the platform, it remains dedicated to supporting highly vulnerable communities. Through a virtual social playground that organically expands based on user creativity, Soul strives towards its vision of a world where no one feels alone. This commitment goes beyond sporadic initiatives; it has become an integral part of Soul's identity—a platform that not only facilitates connections but also nurtures a spirit of giving back. Read Also: Android App Testing: Beginner’s Guide WhatsApp Not Working: Why It Happens And How To Fix It Your Wrist, Your Chat: Setting Up WhatsApp On Apple Watch

Dominant Mobile App Trends To Keep An Eye On

Social Networks:

Google Play:

Lifestyle:

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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The Functions and Benefits of a Cancer App

How To Market Your App Successfully Mobile App Marketing Agency

Harmony In Art: Soul App And WABC Illuminate The Canvas Of Inclusivity

Dominant Mobile App Trends To Keep An Eye On

Social Networks:

Google Play:

Lifestyle:

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5 KPI’s All App Developers Should Track

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Popular

Follow Us

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