Category: SEO
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3 Major SEO Predictions for 2020
Search engine optimization (SEO) is an ever-evolving concept because digital technology is always succeeding in finding new ways to elevate the user experience. With each algorithm formula change, it gets more difficult to rank because the bar of excellence is being raised continuously by search engines like Google and Bing. Search engine algorithms are calculated to make optimization user-friendly but, at the same time, it makes it challenging for companies to stay ahead of digital marketing ranking factors. Here are three major SEO predictions for 2020. 1. Screenless Voice Queries: Data collected by Gartner finds that by 2020, a third to half of search engine queries will be screenless voice queries. This isn’t such a problematic prediction because the technology had been slowly shifting to the dominance of voice-activated technology because of the popularity of Siri and Alexa. More than 77 million Americans also use voice-assistance applications when driving, which has encouraged hands-free voice technology as the preferred method when shopping or searching for credible data. PCs and mobile phones will come ready to use with standard screenless voice query apps. Instead of returning results in a ranked list of indexed content, businesses need to prepare now for search engines returning the top-rated content, much like the formula for Google Maps. The queries will take into consideration consumer engagement, referrals and brand recognition. This is a primary concern, so SEO companies like San Jose SEO Smart Street Media are helping clients now prepare for voice query keywords. 2. Social Media, Content Indexing & SEO: SEO will still be dependent on searches, but social media platforms will become a significant factor in organic ranking in 2020. Historically, indexing focused on targeted keywords and long-tail phrases but, soon, the content will be ranked on branding, engagement, and keyword strong points. Unless your business focuses more on content that drives social media engagement, you’ll be missing out on essential ranking criteria. Social media marketing will become more credible and creative as well. As most of the world check social media at least once daily, companies will need the expertise of SEO companies or social media managers to ensure that their local SEO and national SEO strategy includes engagement, likes, shares, and comments. Another similar prediction is that as referrals will increase ranking, trends like backlinks will become less influential. 3. PC or Mobile-first Indexing SERP: Consumers have heard about mobile-first indexing since 2018 because desktop searches were continuously declining as smartphone usage increased. Google took the initiative to prepare for the future with its mobile-first index. In 2020, digital marketers will encourage businesses to offer dual website designs for PC and mobile phone users since search engines will soon answer user queries with either a PC or mobile-first indexing answer. With the mobile-first indexing, Google won’t want to index switchboard tags and will return the search engine results page (SERP) recommendations based on how a user requests information. Ultimately, each of these predictions will depend mainly on SEO-qualifying content that is indexed based on the targeted user’s device and will drive traffic to sites that ultimately deliver. Read Also: Improve Your Domain Using These SEO Tips What You Need To Know When Outsourcing SEO 8 Reasons Your SEO Campaigns Aren’t Showing The Desired Results
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5 Basic Tips How to Write a Really Good Guest Post
Being a guest blogger is something that you will need to work on it to remain relevant and provide useful information and will win the hearts of your audience. Taking a thoughtful approach to writing a guest post is key in determining whether you will succeed or not. Therefore, it will be a lot helpful to even consider to buy an essay from professional writing services to help you learn the basics of how to do it. Over and above that, here are 5 basic tips that you will need to really write a good guest post: Know the Audience: Get to know the kind of people you will be writing to. It helps a lot to tailor your thoughts and ideas around those who will be reading your post. There is a lot that you can learn from your audience hence the need to study their demographics and understand their language and needs before getting started with your writing. It all begins here – know the people you are targeting to be able to write content that is relevant to them. Write Catchy Headlines: Be creative in how you write your post headlines. Article headlines create the impression of what readers should expect from what you have written. In that case, you need to work on your ability to write attractive headlines to get you the attention you need to succeed in wooing your readers. Make the readers want to find out what you have written by crafting great headlines. Use Bullet Points: Long paragraphs and clumsy information is likely going to send many readers away. Knowing that readers will first scan the article, it is important to use bullet points to highlight key points in your article. These are easily noticeable and will encourage readers to take time and read the entire article to get ideas on what you have written in the entire post. Include Visual Content: A picture is worth a thousand words. Visual content is therefore key in making your post effective in communicating your message to the readers. As you endeavor to put your points across, use images and videos where possible to help readers connect with your writing with ease. A really good guest post must include visuals where possible to enhance the information provided through the writing. Optimize for SEO: Ensure that the post is optimized for search engines. This makes sure that it is ranked highly hence easily noticeable by readers online. This aspect should be included when writing a guest post. Look for keywords and keyword phrases to include based on the title of your post. It will help readers find it when they come to search for information online. Final Thoughts A good guest post is all about attracting readership. In that case, writing should revolve around what readers are looking for. Your audience is looking for meaningful information that will add value to their lives. All thoughts and ideas should, therefore, be organized in a way that enhances the interest of the readers! Read Also: Improve Your Local SEO Via Content Marketing How To Become A Great Travel Blogger: 11 Secrets Best Ways To Get More From Your Outreach Campaign
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How To SEO Optimize WordPress Category And Tag Pages
Have you ever thought of optimizing your tag and category pages? Well, not many people are aware of the role these pages play and how they can negatively impact your SEO. However, categories and tag pages are much more than just optimizing things for readers and search engines. Categories are essential for SEO; in fact, they are more important than the individual posts and pages. Let's say, you stumble upon a DIY makeup and hair blog and you suddenly find the post you just read quite fascinating and you are looking for more. Where would you go next? How will you read next? You see a big tag cloud at one side with ‘Hairstyles’. You are going to a party, so you click it. You see, many random posts on the same page, but since the posts are not sorted, you become confused and leave the page. That’s how WordPress behaves! And, sometimes this behavior only makes sense to the authors, not the readers. However, if the web page has the same and sorted content, maybe the best hairstyles on that page with the content explaining how you can try those styles, it would have been easier for the reader. What Is A Category Page? A category page lets you combine different posts altogether. It's more like your main page of the blog that displays posts from a particular category. Think of categories as a table of content of your site that will give readers an overview of what the comlplete guide to seo is all about. Further, the categories are hierarchical, which means you can create a subheading with ease. Category pages might have the same template as your post with the similar widgets and sidebar. Usually, category pages have the title, image, and the introduction of the post with paging at the bottom to help readers navigate through the archives. In terms of SEO, category pages have many issues with duplicate content being one of them. A category page with excerpts of different posts need not have to be unique, as everything is already available at various posts. Category Pages Are Also Difficult To Rank…. Because of the piracy and duplicate content, Google will rank a page or post from your website instead of the complete category page. Put any keyword on Google, and you will rarely find any category page in the SERPS. The only time when Google might show a category page is when a website has many related pages, and the SEO structure of a website will help Google choose category pages over a post page. Tags: Tags help in describing the details of your web post; you can think of them as your website’s index words. Besides, they can also be touted as the microdata that you can use to micro-categorize your content. Also, tags are not hierarchical, for instance, if you have a blog where you write about daily events; you can categorize it as Music, Food, Books and more. Now, if you write posts in these any of these categories lets say food, you can put tags like pasta, pork, pizza, etc. Further, when you add a tag in the tags section of the post, WordPress automatically creates a page for each tag. Further, a tag page is just like a category page that lets you group posts together. It shares the same template as archive pages and is also not shown in the menu unless you specifically add them in the post. How To Add Content In Both Category And Tag Pages? Spend time in organizing content and ensure they look relevant. It's very easy to randomly add tags and categories, but that creates confusion and looks messy. You can either add categories or tags, or both. Besides, you can also add individual categories, but don’t get overwhelmed thinking you will have to complete everything at once. Conclusion: Your website is for readers, not for the search engine bots. Just think of your webpage as an evolving book, so choose your table of content and increase readability! Read Also: Guide To Hiring A WordPress Developer 8 Reasons Your SEO Campaigns Aren’t Showing The Desired Results Source: SEO for dummies
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5 Inexpensive Tips on How to Scale Your SEO Business
Search Engine Optimization (SEO) business is a very competitive market. Almost all businesses today require SEO to advance their presence with their customers. Many different SEO companies today invest heavily in robust strategies and tools to attract and maintain customers. Scaling up your SEO business need not be too expensive to compete with your competitors head to head. You just need to know the right buttons to push and how to use them. Here are 5 proven tips on how to scale your SEO business without spending too much. 5 Inexpensive Tips on How to Scale Your SEO Business: 1. Take advantage of your inner circle: You might not believe it at first, but your inner circle can provide you leaps of opportunities for finding your initial customer base. It’s now common knowledge that family and friends aren’t always the best people to sell your products to. Especially when you’re starting up. Alibaba founder, Jack Ma, always reiterate this in his speeches. However, family and friends can be a great source of the potential network, and eventually, customers. Don’t sell your SEO business to them. Explain what SEO is about and what your services are. Never ask them to buy from you. Instead, offer them an incentive or a small finder’s fee if they can refer someone who might need help with SEO. Your initial sales will mostly come from the people who are referred to you by the people you know directly. On top of that, it’s easy to get buy-in from your inner circle if you don’t force your product to them. If you’ll ask for help, you’ll definitely get a lot of support, which can translate to referrals. 2. Mine popular freelancing websites and local community sites: There’s a lot of freelancing websites that pop up every year. Finding jobs online has almost become a primary fall back for those who’ve grown tired of traditional office jobs. Upwork, for example, is a great source of customers finding talents with SEO expertise. Take advantage of freelancing websites. Customers here already know what they’re looking for. You won’t have to explain to them what your SEO business is about. You just have to offer them your best pitch. Put together a system and a marketing strategy that will help you beat the competition. If needed, incorporate ideas from awebmarketing123.com expert who can provide different effective methods for marketing your SEO business in these sites. Keep in mind that sites like Upwork have a very competitive environment. People around the world are always gunning to be hired. 3. Maximize tools and get everything organized: Managing your business means making sure everything’s in order and you’re on top of things. That said, you’ll have to employ free and/or cost-effective tools available online to run your business and get everything organized. Popular tools below can help you organize and simplify your operations. Google Calendar – free app when you have a Google account. It helps you organize your calendar for meetings, follow-ups, tasks, reminders, etc. It also syncs to your mobile phone, tablet, computer, and even Calendly meeting schedules. io – a great and cheap CRM software that will help you track your funnel, customers, deals, and revenue. It also syncs with the Gmail app. Asana – this is a remarkable task and project management app. It’s also free. You can keep track of your projects, individual tasks, and assignments that you need to accomplish. com – a fantastic billing software that’s easy to use. 4. Be more proactive in answering your customers’ questions: What you need to keep in mind is that your customers will not always be ready to buy your services right away. Especially if these customers are new to SEO. What’s certain is that they will always have questions. That said, it’s critical that you feed your customers the information even before they ask them. This is where email marketing would come in as part of your strategy. Maximize your leads conversion by putting in place an effective email and content strategy. Provide more informational content and schedule these to be emailed to your leads automatically. 5. Outsource: Lastly, optimize your output and get more things done without having to employ more people. The best way to do this is by outsourcing. Freelancing websites aren’t only your gold mine for customers but for credible and talented SEO experts as well. You can source for talents or an agency who provides SEO services at much cheaper rates. With your workforce being taken care of by passionate SEO experts anywhere in the world, you can focus on getting more customers and really taking care of them. Conclusion: Scaling up your SEO business requires great work and plan. However, it doesn’t have to be costly all the time. If you don’t have a bigger capital yet to launch a massive project to scale up your SEO business, then these 5 proven cost-effective tips to scale your SEO business should get you started. Read Also: Two SEO Trends To Take Advantage Of In 2018 What Are The Best Business Opportunities For 2019?
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5 Things You Are Not Checking In SEO But You Should!
SEO is arguably the most powerful marketing tool for today’s professionals and it is also something that is constantly evolving and changing at a rapid pace. You cannot afford to miss out on anything if you want to stay on top or increase your viewership. Here we have put some of the most important things that you should be checking in your SEO but you are not. Check your Backlink Profile: Backlinks are the backbone of SEO. the backlinks are known to be one of the strongest offsite ranking factors which are considered in the search engine algorithms. Backlinks are going to impact your rankings more than any other factor. Make sure your backlinks are not from spammy websites because even if your website is clean, Google will punish your site with bad rankings if you are hanging around with bad boys so to speak. Check your Sites Loading Speed: Keep in mind that Google’s top priority is to show the most relevant results with the highest quality. So, a site that takes more time than others does not exactly fall into that category, does it? In a blog published by Google on its website read, “Speeding up websites is important—not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed—that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”- Google Webmasters Blog Check Meta Tags Aren’t Duplicated: The meta tags or the meta titles and description are the two things that the search engines are going to use in order to determine what page this is and where it should be ranking. This is because the meta tags are the first things that the engine spiders are going to read when they are going to index a brand new URL. This will most probably contain your keyword and your brand name as well. This is why you need to optimize this field if you want to stand any chance of getting your site ranked higher in Google searches. Check for Content Duplication: Google does not tolerate duplicate content at all. Not only your ranking will drop significantly, but you will also be given a penalty from Google. There is a very easy way to check for content duplication and all you have to do is paste your URL in Copyscape and it will scan the whole internet for duplicate content. If you find any, make sure that you re-word the page or re-organize your content structure. If you are sure that someone has copied your content for word to word then you can report that website to Google. This will help Google to recognize that your content is not plagiarized from others and this will significantly improve your rankings. Check for Broken links: Whenever a page gets deleted, never existed or redirected then broken links will happen on your website. These links are going to be very damaging to your website and your SEO strategy. Google does not like when users are frustrated and when the users will hit an error page by clicking somewhere on your website they are bound to be frustrated. In order to find any such links on your website, all you need to do is use the HTTP Header Status Checker. Here all you need to do is paste your websites URL in the search bar and get immediate results by finding any broken pages that are linked in your website. Lastly, being in SEO, you must know that organic results are not all that matter. Whether it is Google listing or map or even stock price, you need to be updated with the latest going-ons on SERP. With tools like Stillio, you leave nothing to the chance and have full control over your SEO. Make sure you regularly check on all the things mentioned above on regular intervals and your website will be very healthy. After making sure everything is ok with this, you will be able to go ahead and apply your SEO strategy for your website to gain better rankings. Read Also: 8 Reasons Your SEO Campaigns Aren’t Showing The Desired Results 6 Things To Consider Before Choosing Web Hosting For Your Ecommerce Website
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Startup Business Management: How to Effectively Incorporate Use of SEO
While it’s certainly a challenge to try to start a business in your chosen industry, maintaining a business and keeping it afloat during the first few years can be much trickier as you often will have an excellent service or product, but nobody knows the name of your brand or your company. This is the main reason why developing an online presence is essential if you want your business to flourish in its early years. That said, there’s more than one way to develop a presence online. While social media gives you a platform that bridges the gap between employee and consumer, it’s not the only way you can succeed in developing a digital footprint. Search engine optimization (SEO) is a viable strategy, especially for startup enterprises. From local SEO to video SEO, discover what SEO could do for your startup business and how to effectively incorporate it into your marketing strategy! Outsource SEO for Your Startup to a Reliable Company: Often time a startup will shy away from utilizing SEO because of the effort that comes with building an in-house department. Fortunately, it is easy to outsource to an seo agency for startups to save time and money. By leaving it to the professionals, you won’t have to worry about training a team to tackle the complex nature of efficient search engine optimization. This allows you to concentrate on the core competencies of your business while a third party gets the job done for you. So long as you hire the services of a reliable company, outsourcing is an excellent choice for startups! SEO Will Build a Solid User Base for Your Business Over Time: The first priorities of a startup company are staying afloat and building a solid user base. There are very few methods that can help a new company build up its user base outside of search engine optimization. All that quality SEO requires is patience as you watch your website gain a higher standing in search engines over time. The more users are able to easily find your website during a Google search, the more your company will be exposed and verified by Google, and this will continue to increase your rank. With enough time, you'll have so many customers that it might even be overwhelming! SEO & Social Media - Hit Two Birds with One Stone: While your white label SEO company manages improving organic traffic to your website and increasing your position on Google, you can concentrate on improving your social media presence, hitting two birds with one stone. By developing your online presence using these two avenues, you will cement your digital footprint and make it easier for potential clients to find your company. Begin growing your startup’s online presence and find a reliable, experienced company you can outsource your SEO needs to. This is an important aspect of building a business and ensuring you are able to reach your audience online! Read Also: What You Need To Know When Outsourcing SEO 7 Growth Hacking Ideas That Will Boost Your Startup
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6 Things To know Before Choosing Web Hosting For Your Website
No matter how awesome your products are, a powerful web hosting solution is the most for your ecommerce store. Surprisingly, this is not a decision that you can rush into. Ensuring that your ecommerce store is offering a hassle-free experience is necessary. While a solid web hosting can work as a fuel to ignite the growth, a bad one can make your customers leave and never come back. Your customers want an experience, and being an entrepreneur, you need to ensure that it is a good one. The type of web hosting you choose will affect your website speed, uptime and ultimately the overall performance. Only the right web hosting has the capabilities to ensure a smooth customer experience. In this article, I am going to share some of the things you must consider while choosing the right hosting for your ecommerce store. 6 Things To Consider Before Choosing Web Hosting For Your Ecommerce Website: 1. Analyze ecommerce software capabilities: Shopping cart functionality is one of the most crucial parts of every ecommerce store out there. You need to provide your visitors the quickest way to add products in the cart and check out whenever they want. Additionally, your website must handle customer’s payment details very safely. These are some of the common standards that must be followed by every com software. While some web hosting solutions already have these features included, some others expect you to buy separate software products for the same. No matter which one you go for, you must ensure that your web hosting plan provides the compatibility to add these features. Lastly, the less the hurdles, the better is hosting. 2. Security is your customer’s priority, make it yours too: When you are dealing in an ecommerce niche, customer data security should be your topmost priority. One err... And your customers won’t feel for you. At every stage of the customer journey, their sensitive information like bank details, credit card details, etc. must be encrypted. The best way to ensure this is to implement an SSL certificate in your store. Most of the time bundled SSL certificate is already provided with a web hosting package. Although, many reliable web hosting solutions provide SSL certificates without charging anything extra. You just need to choose a hosting package that offers a free SSL certificate in their package. 3. Ensure that uptime is high: Being in an ecommerce business, you understand the importance of website accessibility. Every minute your visitors are not able to access the website, you could be losing sales. While choosing a hosting solution for your ecom store, analyzing servers of your hosting servers is a must. Uptime is the portion of time your websites are up and running. Although every hosting server needs to go offline occasionally for maintenance. But if it happening more often, you need to stay away from this one. A hosting provider whose servers are not maintained well will face issues on hardware glitches, hacker attacks or even weather problems. This means, whenever your visitors will arrive on your website during this period, they will get an error message. And this is not at all good for your business. Ideally, you should go with a web hosting solution that provides at least a 99% uptime guarantee. The more, the better. Also, make sure to verify these claims by taking third-party web hosting review sites like Sitegeek too. 4. Lightning-fast speed is must: We all know, website speed is a huge factor in search engine rankings. Additionally, it also impacts how long the visitors will stick around the website (which is not very long if your website is too slow). According to data by Unbounce, the total cost of shopping cart abandonment is estimated to be around $18 billion a year and slow website speed was the major reason for 18% of those who abandoned carts. Having a slow e-commerce store can result in losing visibility among your customers. Even those, who are able to make it to your website, will bounce back at the first chance. Although, there are 100th of ways you can improve your website speed, choosing the right hosting is the most effective and important one. An ideal web hosting solution must be able to handle the traffic without affecting performance. So before settling for any plan, ensure that it fits your website needs. Also, keep checking your website speed at regular intervals, so that you can upgrade as soon as required. 5. Keep a check on backup policy: Have you ever seen your screen freezing up while working on something really important? Well, then you know the importance of backups. In an e-commerce website, you have spent a lot of time and effort designing and writing your web pages, listing the products, maintaining inventory and much more. Now, what if your website crashes? You don’t want all of the efforts to go into vain, do you? Yes, you can take manual backups from time to time, but what if, only once you forget about this task? Well, automated backups are your answer. Most of the hosting providers automatically provide automated backup functionality which takes the burden away from your plate. 6. Scalability is crucial: Your e-commerce store is destined to grow over the years. It will grow in terms of visitors, orders, staff, products and much more. There are high chances that the web hosting you have chosen today, might not work in the next 5 years. Ideally, you should look for a solution that allows you to scale up whenever needed. The plan upgrade process must be very quick and smooth. Choosing the right hosting now will save you from big troubles over time. A good e-commerce store has the capacity to earn you huge profits and choosing the right web hosting is the base of it. Make sure to follow these basic yet highly important best practices while choosing the web hosting for your e-commerce business. Read Also: 5 Reasons To Use Magento For Your Next Ecommerce Website Starting An Ecommerce Website? Take 5 Steps To Make It Secure
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A Complete Online Guide to Boosting Your Website Traffic in 2020
As soon as New Year's Eve is over, we all start scrambling to improve this or that, and owners of web-based businesses are no different. The web is flooded with entrepreneurs working to boost their web traffic in the New Year. After all, any good businessperson knows that the majority of success for web-based businesses begins with getting people to your site. If you want to implement an easy plan to boost your web traffic in 2019, just follow the steps outlined below. A Complete Online Guide to Boosting Your Website Traffic in 2020: 1. SEO: To drive traffic to your page, you’ll want to begin with SEO tactics. There are some great companies out there who can provide you with professional SEO services if you don’t want to do it on your own. You’ll want to implement these SEO tactics on each of your web pages to get optimal visitors to your website and improve your ranking in search engines. Separate SEO for every single page of your site is the best way to go about this. You should also spend a bit of time writing concise meta descriptions to appear under your URL descriptions in search engines. This little step can make all the difference. 2. Listings: Another way to easily drive visitors to your pages is to improve your listings across the web. Peruse the internet and sites relating to your industry for directory listings, contact pages, and relevant links, and make sure you’ve linked to them. Check your pages for dead links often, and make sure all links are working properly. Keep any directories on your site easy to find, polished and relevant. 3. Social Media: Even in 2019, so many online companies think a social media presence is unnecessary. Unfortunately, foregoing any kind of social media interaction can really harm your business. It’s a matter of finding the social media platform that’s right for you – whether it’s Twitter, Facebook, Instagram or something else entirely, find the social media platform that drives viewers to your business and makes those sales. Once you’ve got an account, start those promotions, post pictures, put up polls, and get those customers talking and engaging. Do it yourself or hire a social media whiz, but be sure to interact with your customers via these platforms to keep their interest, stay relevant, and drive customers to your site. It’s 2019 and let’s face it: most folks are addicted to some form of social media. Why wouldn’t you get in on that? If you operate an app, be sure to update links there often, too, and make sure your website is optimized for mobile. Not everyone, however, wants to use an app, and you never know, someone might be scrolling through your website on their phone, cursing because it isn't translating well. This also falls under the category of website speed, because when optimizing for mobile devices loading speed is very important. Start from fundamentals here by choosing a fast provider, then optimize your code, images, and content. Spend the time and money on making your site, app, and social media picture perfect. It's worth every penny. 3. Email Marketing: If you’re dead-set against social media, at the very least, you should have an email marketing campaign (and even if you’re totally into social media, this is still a good idea). Have your customers “opt-in” when visiting your site, offering them subscriptions to your blog or newsletter, or special promotions or deals. You’ll find that most of them are interested! Then you’ve got a ready-made list of email addresses, connected to real, live customers who will come back and become repeat customers. Avoid spamming them, of course – save the email marketing content for the really good stuff. It’s also a good idea to have a specific, set email address only for marketing, and a separate one for things like customer service, orders, etc. Having an organized email is just good business. 5. Guest-Starring: A lot of successful online entrepreneurs – whether it’s authors, business owners, musicians, marketing execs, or “social media influencers”, have learned that crossing over to other forums can increase their viewership and give them great success. Have a friend who runs a similar business? Someone who blogs about the products you sell? A repeat customer who has a podcast? Find common ground with someone who can give you a platform, or offer them a platform in return. Guest blog for someone, have someone guest blog for you or participate in a cross-promotion. The sky is the limit! Pairing up with someone can mean bigger viewership and success for BOTH of you! 6. Engage: Don’t neglect a really important part of web-business – engaging with the customer. Whether it’s responding to social media tags, reading blog comments, answering customer service emails, or frequently updating your blog, you want to make yourself available to your web traffic. They need to see that you’re present and engaging with the audience. A constant presence reminds the customer that you’re there, that they wanted to visit your site to make a purchase or look at the promotion. They come to see you as a friend, and your site might just become a frequent stop on their day-to-day web activity. 7. Analyze Your Data: Every forum from Facebook to Wordpress offers its users data; a breakdown of viewership, clicks, sales, and more. Naturally, if you run a website, you’ve seen lots of this information. Unfortunately, not enough entrepreneurs take the time to truly analyze website data, and you should. It’s a treasure trove of information, providing you with clues on how to increase your viewership. Through analytics, you can track everything from the age and gender demographics of the people who visit your site, their location, what they click on, what they buy, and more. Taking the time to track this data can help you decipher what’s working, what isn’t, and what’s bringing people back. Get the Boost: There are lots more things you can do to boost traffic to your page in 2019, but if you start with these easy, simple steps, you’ll find your traffic increase with almost no effort at all. These simple, quick measures can put your web traffic into the stratosphere and make 2019 your best business year yet. Read Also: Top Utility Tools You Need For Your Website Tips On Building Your Resume For A Website Design Company
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How to create cornerstone content for your website
If you’ve been running your website for some time, accumulating lots of different pages, tackling different angles and creating a rich variety of resources, you probably have a good idea of what your most popular pages are. The problem is, someone else landing on your site for the first time doesn’t. Could they get from the homepage to your top-performing pages in just one or two clicks? Or are they only going to find them through luck, clicking around randomly through your menus (which is unlikely with today’s fondness for instant results) or a Google search that directs them straight to that page? Letting your readers and Google know what the most important and valuable pages on your website are is what creating cornerstone content is all about. Here we take a look at what it is, why it’s so important for SEO, and how to implement a strategy to make the best possible use of it. Putting your best foot forward An excellent example of a high-value post that could get overlooked by a new visitor is a particularly informative blog post you wrote several years ago. If a new visitor lands on your homepage and clicks on your blog, they’d likely have to scroll down and click through to ‘older posts’ multiple times before they get anywhere near this page – and as the saying goes, ain’t nobody got time for that! These top performers are your cornerstone or ‘evergreen’ content. Like the architectural term, the cornerstone is the foundation that all other parts are positioned against and aligned with. The idea is to get all those top performers in one place where they can dazzle your readers and have them coming back again and again. By fleshing out your cornerstone content page into an unusually lengthy post, you're creating a veritable treasure trove of useful information for your readers which they can use to easily access all the other content on your site that may interest them. In just one page, it gives them an overview of everything your site has to offer, with enough information to brief them on what each section is about while leaving them hungry for more – which you will supply with just one easy click. A rose by any other name Cornerstone content goes by quite a few monikers. Evergreen content, long-form content, massive value posts, pillar articles… whatever you call them, they're the content that keeps on giving. It’s the kind of content that remains relevant (either because it covers unchanging facts, goes into exceptional detail, or because you regularly update it) no matter when the reader discovers it. And, of course, it’s the kind of content that gets you noticed and rewarded by Google because so many visitors find it useful and spend time reading it. Speaking of which… Why Google loves cornerstone content Google uses many metrics to measure the value of a particular page and decide where it deserves to rank in their search results. Which keywords are used, how often and where is just one of the factors their algorithms take into consideration. How much time a user spends on a page before clicking away is a good indication of whether that page answers their query or not. A page which consistently gets clicked away from in just seconds is clearly not answering the user’s question and will quickly see its ranking for that search term drop. Whether the page loads quickly and how it’s linked internally to the rest of your website are also considerations. Great cornerstone content can also help you take on keywords that have a lot of competition and would normally be pretty hard to rank for. Cornerstone content strategy When you're building a new website, structuring your site around a few major keywords (generally two to five, depending on the nature of your niche) is a good place to start. For each of those keywords, you want one fat, juicy cornerstone article that links out to smaller posts which discuss a certain aspect in more detail. If you're relatively new to SEO and aren’t yet sure what keywords you should be aiming for, get a good SEO company on board at this point to help you identify them. Whenever you write a new article, it should tie back to its corresponding cornerstone piece. Aside from making it easy for your readers to navigate to the topics they're most interested in, it also lets Google know this page is important and will increase its chances of ranking in searches. If you have an existing website, you can take the same approach and work backward. Pick the top three to five pages you’re the proudest of and want your visitors to see the most – those will become your cornerstone pieces. Going forward, make sure new posts tie back to their cornerstone piece and start updating older pages systematically to do the same. One of the awesome things about cornerstone content is that although it’s one of the best ways to improve your site’s SEO, it’s not very technical - so anyone who can build their own website can take advantage and get the rankings they deserve. Read Also: 5 Things You Are Not Checking In SEO But You Should! 5 Inexpensive Tips On How To Scale Your SEO Business
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Why A2 Hosting Is One Of The Best Hosting
Managed WordPress Hosting has gained much popularity among web hosting providers, it is a hosting plan that is exclusively designed for WordPress. The aim of this plan is to ease the stress of WordPress users by taking responsibilities for most technical aspect while leaving contents generation to the website owner. Cool! Right? Someone will be maintaining your website while you will be posting contents. And this is not even the only benefit of Managed WordPress Hosting, there are more. Managed WordPress Hosting is a name generated for the concept of the hosting plan “to manage WordPress websites on behalf of the owner”, so it is not exclusive to any web hosting service provider but is variably packed with features from one provider to another. A2hosting.com Managed WordPress Hosting is the best deal you can get. It offers so many awesome features that will definitely surprise you, some of the features are; 20X turbo server, free JetPack personal license, site staging, WP-CLI (WordPress Command Line Interface) and many more. Advantages of A2Hosting Managed WordPress Hosting: Super-fast: 20X faster than typical hosting server is tested and confirmed, so it is very real. Website speed has a lot to contribute to traffic, user experience and SEO. A2Hosting Managed WordPress Hosting is a dedicated hosting plan where a website is isolated with more than enough resources. Security: a website hosted on a dedicated server is almost hack-proof because its isolation decreases vulnerability to attacks. Plus A2hosting has installed firewalls and have security experts monitoring your server 24/7 for any suspicious activities. Automatic backup/updates: what is more comforting than never having to worry about updating your WordPress core files and its components. Your sites content and database will be automatically backed up every single day and you will have access to various restore points just in case you decide to roll back. 24/7 uptime and supports: customers support is one of the very sure ways of solving problems quickly, solving problems is even faster when you can contact customer support and have your solutions immediately; such is the case with A2hosting customer supports team, they are fast, reliable and always available. Furthermore, there is no such thing as downtime on A2hosting servers, you will only experience 99.9% uptime. Developer Tools: various tools such as code editor and debugger, site-staging tools etc. are available for developer’s convenience. Who needs A2hosting Managed WordPress Hosting? Everybody that has a WordPress website does need A2hosting Managed WordPress Hosting plan. It is useful for small, medium or large websites. Even if your WordPress website is currently small or medium size, do you doubt it can later boom off? And that is why you need to be prepared with adequate resources. For larger websites, there is a no better option to run their WordPress website with less hassle. A2hosting Managed Wordpress Hosting is affordable and has three different plans suitable for your individual hosting needs. Get more information or purchase via https://www.a2hosting.com/wordpress-hosting/managed/compare. Read Also: What Makes A Web Hosting Good? Cloud Hosting: Top Five Reasons To Take Your Business To The Cloud
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What You Need to Know When Outsourcing SEO
Various companies have come to realize the importance and effectiveness of search engine optimization (SEO) for improving website rankings, increasing brand awareness, and (ultimately) generating leads for their businesses. Others don’t know much about SEO, or the fact that it’s smart to maximize efforts by hiring a professional SEO consulting company to guide your campaign. Here are some reasons why outsourcing is a good move -- if you partner with the right team. Businesses can choose to hire or build an in-house team dedicated to managing their SEO needs. They may also opt to outsource the responsibility to an agency like Coolbison SEO that can effectively launch an SEO campaign. Despite the potential comfortability of having your own SEO team under your roof, there are pitfalls. Reasons to Outsource Savings: Outsourcing an SEO campaign is affordable. It will save you the time, effort, and costs of having to hire, constantly train, and manage an in-house team. The salary of an in-house SEO Manager alone can cost you up to $65,000. Though the initial cost of hiring a contractor might seem exorbitant, it is more cost-effective over the years. This is especially true when you consider you’ll eventually need to replace your team members, which takes time for recruitment and additional training. Expertise: SEO is a dynamic and multi-disciplinary process that needs consistent attention for it to be fully effective. It is a complex process with a steep learning curve. Agencies specializing in SEO are fully equipped with the tools of the trade. They also stay on top of constant search engine algorithm updates and rule changes. A qualified company can provide you with the most effective SEO strategies to date. Additionally, SEO experts know how to handle the analytics of your website. They’ll interpret data, locate blind spots in the metrics, and pinpoint data relevant to conversion, in addition to many other skills. Focus on Operations: SEO is an important aspect of marketing, but it shouldn’t overtake your main job: running your business. Entrusting your SEO campaign to professionals will allow you to focus your efforts. You do not have to divide your attention between your operations and having to keep up with the frequent SEO updates and trends. Long-Term Maintenance: Employing the proper SEO techniques can provide lasting results. However, it is not a one-time deal; it is an ongoing and quickly evolving effort that needs constant upkeep. If you want the benefits of an SEO campaign, you have to be in it for the long haul. The campaign requires regular updates to your website, content, and social media spaces, so it’s convenient to let someone else do all the legwork. Selecting an SEO Company Once you’ve decided to outsource your SEO campaign to contractors, the next step is to choose which SEO company you trust. There are a staggering number of SEO agencies throughout the world who will be willing to take on your campaign, but do they have the qualifications and integrity required? For example, in Canada alone, there are many digital marketing companies willing to take your money. Businesses in Toronto, Scarborough, and North York needing digital marketing services will be faced with a large number of options. Of course, there is the option of hiring providers outside of the country. Deciding whom to trust with your campaign requires ample consideration and research. In your search for a reliable SEO company, consider: Cost: This depends on several factors, including the number of keywords, content word count, and the condition of your current website (among others). In Canada, average monthly rates can range from $2500 to $5000. The price in other countries (e.g. Australia and the UK) may be substantially above that margin, while others (e.g. India and the Philippines) may be less. Communication: Determine how the team communicates. Are they available when you need them? How quickly do they respond to correspondence or requests to fix issues? How often do they present their reports or updates? Branding: Ascertain the agency’s familiarity or experience with your industry. This way, your SEO efforts stay true to the brand identity of your business. You can be confident in the agency’s ability to attain your goals and communicate your vision. Otherwise, determine how much time you are willing to invest to walk them through the important aspects of your brand. Needs: Identify your goals and what your SEO needs are -- whether it’s the full package or just a small part of it (e.g. content creation or link building). Be wary of providers that: Make extravagant claims: If a deal sounds too good to be true, it usually is. Be cautious of companies who claim they can get you the "number one" spot on the search results page in a short span of time. Rely on “connections": Claiming to "know people" at Google who can boost your rankings is a sign they may not be confident in their own abilities to succeed. Additionally, search engine employees have a confidentiality agreement; so this “connection” is likely to be fabricated. Over- or under-priced services: Companies offering their services at a fraction of the market price are likely either inexperienced or provide low-quality services. On the flip side, those overpricing their services may have minimal commercial awareness. Do your research and get references before signing a contract; you don’t want to entrust your website to just anyone. All manner of businesses (from small “mom and pop shops” to large-scale enterprises) can benefit from outsourcing their SEO campaign to experts in the field. True online marketing professionals will possess the necessary staff, know-how, experience, and tools needed to run your SEO campaign efficiently and successfully. Read Also: Improve Your Domain Using These SEO Tips Know Why Content Marketing Is Important For SEO
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Improve Your Domain Using These SEO tips
If you are a website owner, it is essential that you know one thing or two about SEO. In fact, having a site that is well-placed can be considered one of the main factors that determine how many visitors you attract. Therefore, you need to have some tips that will help your website to rank on the first page of search engine results. Domain name: Let us discuss the simple things first. We will use as an example the domain http://www.business.com. In this case, “.com” is the top-level domain. This is a suffix, and it always appears at the end of a domain. Usually “.com” is the most common choice, but you will also find others such as “.org”, “.gov”, etc. The actual domain name is “business. It is unique and it will also be used for search results. The top-level domain and the domain name form together with the root domain. They represent a complete web address. Subdomains are placed in front of the root domain in our example we used “www.”, but you will also see other subdomains such as “blog.”. Finally, the protocol helps with the internet function and its role is to enable to the connection. Here, our protocol is “http”. Choosing a domain name: It is vital that you choose a good domain name because it will add to your brand reputation and you must make sure that it will show up amongst the first search results. Your domain name should also be easy to comprehend by people, but you should keep search engine algorithms in mind as well. There are a couple of tips that can help you with that. It is important that you keep things simple so that the domain name will be memorable for your visitors. If you can, try to avoid numbers, as it might be more difficult for customers to find you. You should also make sure that there are no misspellings. Even misspelling on purpose might be a bad idea because it makes things confusing. Make sure that you are not choosing that visitors will find difficult to comprehend. You should also make sure that your domain name is not too long, as no one is willing to type a long URL. Additionally, the name should be related to the content of the website in a way. Customers will be able to associate your domain with the business in an easier manner. Using keywords: Keywords are always important when it comes to SEO. However, nowadays you can’t just build your domain around certain successful keywords. Google’s algorithms have been improved, so you’ll need to be smarter too. You should do a bit of keyword research first, and then make sure that no one else uses your idea. The keywords that you choose will help your domain to rank organically. Buy a domain: For some people, doing all this work can be a dreadful task. If you are one of those persons, worry not. You can also buy highly ranked SEO domains. You can choose between different packages and each ones comes with a different number of domain names. Read Also: 8 Reasons Your SEO Campaigns Aren’t Showing The Desired Results How To Integrate Email Marketing With SEO
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