Category: SEO
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8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results
Search Engine Optimization (SEO) is one of the digital marketing strategies that have been talked about for years. Established businesses on digital media swear by this strategy in boosting their web traffic, increasing visibility, and improving returns on investment. As a result, all businesses are running towards this strategy with the hope to see positive results. SEO campaigns are essential for your business to improve your business to the next level. Unfortunately, to the disappointment of many firms, SEO isn’t showing the results that they expected. This has led to great losses after spending thousands of dollars to develop a strategy that does not bear results. The question is, “Is SEO overhyped?” If not, why is it not working for your business? And what can you do to improve your SEO strategy and begin to experience positive results and increased ROI? SEO is an effective digital marketing campaign, but it only works for firms that have learned how to leverage it. In this light, here are eight reasons why your current SEO campaign isn’t bearing traffic and leads, and what you can do to realize positive results from it. Different Factors Are There Why SEO Campaigns Do Not Show The Desired Results There are several factors are there why SEO campaigns do not exhibit the desired results all the time. Try to achieve your goals in the best possible ways. Work out the plans that can help you to achieve your goals in the correct order. 1. Your Web Design Sucks How visually appealing is your website? Do you have a professional look that would appeal to a new customer? How are the pages, posts, imagery, calls to action, and other page elements placed on your website? Does the site look busy and stuffed? When an individual visits your site, they will move on quickly if they don’t like the design and layout. This results in increased bounce rates which causes search engines to rank you at the bottom of the search page. What’s more, a poorly organized page makes it hard for search engines to crawl the site, and this results in lower rankings. You can improve your SEO strategy by taking the time to design a user-friendly website. Make sure that page elements such as the content, imagery, and CTAs are correctly placed on your site. 2. You Have Poor Content Experts say that content is king and this statement has never been more accurate than in matters of SEO. Content is what will draw people to your site and keep them coming back. If you don’t give your readers a reason to return, they will not. What does poor content look like? First, it does not provide any useful information to the target client. Secondly, it is poorly written with an unappealing structure and poor-quality imagery. If readers find your content unattractive, they will pass by your page regardless of its ranking. Take the time to develop quality content for your readers. It should provide meaningful information that's easy to read. Use an appealing tone and organize your work into visually appealing formats. Finally, use high-quality images and video for your content. 3. You’re Targeting the Wrong Audience SEO only works if you are targeting the correct audience. This may seem obvious, but not all businesses can accurately sift through the millions of online users and identify their target audience. For example, if you are an auto repairs company but your content leans towards the car manufacture industry, you may lose out on your target audience. Before developing an SEO campaign, identify your target audience. Strive to produce content that is directly targeted to them. For example, an auto repairs company should focus on clients who are seeking repair services and not to buy new vehicles. If you are not sure, consider seeking help from a Minneapolis SEO Expert . 4. You’re Using the Wrong Keywords One of the top techniques in an effective SEO campaign is the use of keyword phrases. These are search terms that prospective clients feed on search engines when looking for a product or service. Note that not all keywords will guarantee success in your SEO strategy. If you use simple keywords, you will face stiff competition from other players in the industry. If you go for very narrow ones, no one will find your site. The best way to use keywords effectively is by using long-tail over short keywords. Long-tail keywords utilize a series of terms, at least two or more, that are commonly typed by readers. So instead of using “dentist” as your keyword, you would have a phrase such as “best dentist in Minneapolis.” The longer phrase has a higher chance of ranking higher and shaking off competition. 5. You Have the Wrong Priorities When employing an SEO campaign, various metrics come into play. You can choose to measure web traffic, conversion rates, bounce rates, ROI, and many others. Failure to focus on the right metrics can cause your SEO strategy to fail. Unfortunately, most businesses pay attention to the wrong metrics. For example, they will strive to increase their following on social media and their site traffic but ignore other metrics like the conversion rates. Having a large following doesn’t guarantee that they will all convert. Therefore, make sure that you are paying attention and directing your resources towards metrics that will generate returns for your business. 6. Your Conversion Rates are Low One of the ways to know that your SEO strategy is working is when your conversion rate increases. Conversion rates go up when users take your desired call to action (CTA). It could be to sign up to your newsletter, join your email list, or buy your product. Different businesses have varying CTAs based on their needs. If your conversion rates are low, your SEO campaign is not working. To improve your conversion rates, focus on strategies that will draw and keep people on your site. Have an appealing website and ensure that your call to action is visible. The CTA should also have attractive graphics and terms – it should be like the magic button that everyone itches to click. SEO campaigns can work well in your favor as it can help your business to grow in the right direction. 7. You Have no Precise SEO Plan What do you intend to get out of your SEO campaign? Do you have specific goals? If not, the chances are that your strategy is not targeted at anything in particular either. Lack of an actionable SEO plan will cause you to try out anything, including strategies that are doing nothing for your campaign. Come up with a practical plan of what you wish to achieve with SEO. Do you want traffic? What for? Do you want to write blog posts for your website’s blog section? What will the blogs help you achieve? Outlining your goals enables you to channel your efforts and resources towards a worthy cause. 8. Your Site is Not Mobile Responsive Search engines today are favoring sites that are mobile responsive over those that maintain a desktop view even on mobile devices. Mobile friendly sites load faster and have easy readability on phones and tablets. If your website isn’t mobile responsive, search engines will rank it lower, and this will stall your SEO dreams and goals. Develop a mobile site that will appeal to search engines and visitors. SEO works for businesses that have mastered the strategy. If your campaign isn’t working, look into these eight things and make the necessary tweaks to gain positive results from your SEO campaign. Final Take Away Hence, these are some of the core factors that can work well in your favor while you want to develop your business in the right direction. SEO Campaigns can work well in your favor when you apply the correct techniques in the proper manner. Do not lose out on the chance that can provide you the opportunity. Read Also: How To Integrate Email Marketing With SEO Two SEO Trends To Take Advantage Of In 2018 5 Ways To Improve Mobile SEO
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How to Integrate Email Marketing With SEO
Marketers spend countless hours making sure every piece of content they publish online is optimized. However, many marketers fail to take the time to optimize their e-newsletters. These newsletters are not published online, which means they are not indexed by search engines such as Google and Bing. But, this should not stop marketers from making an effort to integrate email marketing with SEO. Effective email marketing campaigns drive traffic, increase engagement, and lower your bounce rate, which are three factors that affect your website’s ranking. Because of this, it is important to optimize email marketing campaigns in order to improve your ranking within search results. Here’s how: Encourage Engagement: Link to some of the most recent blog posts in your e-newsletter and encourage your audience to engage with your content. How? Ask them to leave comments with their feedback, questions, and suggestions. Search engines look favorably upon websites with an engaged community of users that are commenting on posts. If you encourage your subscribers to leave comments, this could improve your website’s ranking. You should also place social share buttons next to your content and within the email campaign template so your readers can easily share your work with their followers. It’s important to encourage engagement in any way you can to boost your SEO ranking. Create Link Building Opportunities: Marketers can also use their email marketing campaigns to build inbound links, which are links to your website that are placed on other third party websites. If your inbound links are placed on relevant and trustworthy websites, this will have a positive impact on your ranking. Create link building opportunities by including links to interesting pieces of content you’ve written within your email campaign. For example, if you’ve recently published the results of a study, include a link to this page within your email newsletter. This makes it easier for someone who wants to cite your work to find the link and place it on their website. If you choose the right piece of content to promote, you should see a spike in inbound links in the weeks following your email marketing campaign. Identify New Keywords: Many companies solicit feedback from their customers using email survey campaigns. This is a great way to hear what customers really think about your business, and it can also be used to improve your SEO. How? Include a few open-ended questions so participants have to answer in their own words. The way they write these responses is probably similar to the way they would write a search query, so this is the perfect opportunity to analyze their responses to look for potential keywords. For example, a gym might realize that their customers tend to refer to their business as a fitness center or health center rather than a gym. In this case, the survey helped this business learn that targeting “fitness center” or “health center” would be a better way for them to reach their target audience. Optimizing email marketing campaigns is important, but it’s also crucial for marketers to remember the basics. Keep the subject line short and sweet, but make sure it is interesting enough to grab consumers’ attention. The campaign should also be mobile-friendly to ensure that it can be accessed by users on their smartphones or tablets. Following these simple tips will help you integrate your email marketing with your SEO strategies so you can increase your website’s visibility and your company’s bottom line! Read Also: Importance Of Web Push Notifications In Search Engine Optimization Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!
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Two SEO Trends to Take Advantage of In 2018
With hundreds of factors affecting Google's search engine results, SEO is no longer a simple science. Gone are the days when you could stuff keywords in an ordinary piece of work and help your site rank high. With ever-changing rules, it is hard to master the art, unless you're working with someone like Scott Keever SEO expert. What you should understand is that the search engines are striving hard to provide their audience with the best search results, and to achieve it, they have eliminated certain ranking factors and introduced some new ones out of nowhere. It means you need to know what has stopped working and what has replaced it. You need to educate yourself about the latest trends, and two of them are mentioned below. The Evolution Of Google Serps Even a few years ago, you wouldn't see more than a few "blue links" after searching. Things have certainly changed recently, and the Google SERPs have evolved lately to the extent that they are quickly grabbing searchers' attention. This, in turn, has helped businesses get more clicks from organic listings. With this latest trend, it is more important than ever to track your rankings in these features and keep a close eye on all those features that appear for your primary keywords. Many SEO tools are now available to help you in this regard. Many tools can help track several SERP features along with their results, which in turn will help you check the features that your keywords have triggered. Another benefit of these tools is that they help you measure the volatility of different SERP features on a regular basis, so you can easily change your strategy. Using Structured Data To Inform Search Engines What it means is that you will have to use structured data in a way that it makes it easier for Google and other search engines to interpret content. It is basically a new and more improved way to format HTML. Interestingly, Google has not confirmed that structured data can affect ranking, but the truth is that you can use it to improve your search listings, especially when you're willing to take advantage of features such as rich snippets and knowledge graph panels. Some statistics show that using the structured data correctly can help improve your CTR by 30% in most cases, and with an increase in clicks, you can see an improvement in your rankings. The fact of the matter is that changing trends in SEO has made it tricky for anyone to rank their business high, but the latest trends show that you should pounce on any opportunity that would help you stand out. That is when you can take advantage of structured data and Google SERPs changing features. If you are still not sure how to proceed, do not take chances and end up making a costly mistake. Instead, let an SEO specialist help you with everything and ensure that you keep getting the juice your website needs to rank high. Read Also : 5 Ways To Improve Mobile SEO Know Why Content Marketing Is Important For SEO How To Monitor The SEO Health Of Your Website
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Ways to use Google analytics to find content ideas
Data is one of the most essential aspects which is of high importance to analyze any trend or other matter. For any marketing campaign, the company relies on statistical data massively. The companies which analyze data perfectly and more efficiently are said to understand the customers better. Though data is mostly used to inform SEO, PPC or social campaigns, it can also be used to find better blog content. In today’s world, content marketing is one of the most effective online strategies and small entrepreneurs are working very hard to survive in the business world against giant companies. Thus it is evident that they should come up with new content ideas for betterment. In this article, we will see how Google analytics can be used to come up with better content ideas. Few methods to use Google analytics to find content ideas Find the popular blog types: Try to find the trending blog posts which will provide a way for new ideas for content. The most popular blog posts can be found on the dashboard of Wordpress. This will provide the benefit of knowing what is trending and anyone can plan the blog accordingly. Popular post categories: If you want to know which category of your blog is the most popular, you can know it and thus try writing on those categories for better publicity and success. Though Google Analytics does not allow you to see directly which blog categories are most viewed by default, it can be done. To do this, you need to enable custom dimension tracking on your site. This will make you see which categories of your posts are most viewed and liked. Most searched keywords: You should have high-quality content to rank well or your posts will be lost down due to changing search algorithms. It is easy to come up with some content ideas by gathering some low hanging SEO fruits. If there is any search bar on the site, you can easily look for the keywords which people search for when they look for your blogs. This will help you to write your content accordingly keeping in mind what the public is demanding, and this will bring you immense success. To do the task in Google Analytics, go to behavior > site search > Search terms to finally locate these keywords and you can plan your content accordingly. By knowing the keywords you can plan your topic and know the lags that you were having in your content before. The search term reports will also give you the idea about what the viewers are looking for and you can choose the idea of the content depending on that. Intent of keywords: Google wants to serve its users in every possible way. It provides value to its visitors and thus provides various options. If the keywords given in your post are matched by the need and intent of the users, then it will make your post more useful and will increase the rank of your page as people will start liking your post more and this will bring you success in the field. There are basically four types of keyword intent that anyone should be aware of: Navigational, Informational, Investigational Transactional. These types of keyword intent can help anyone to write posts and fix their keywords accordingly to attract more users and more readers and establish the content widely. To discover the intent of the users visiting your site, you can look for your search queries report by going to Acquisition > search console > queries. Thus it can be said that you should focus on the keywords so it can match the intent of the users and your posts can be viewed by many users. You should stick on the keyword intent type following your category and content. So, for a better result, focus on the right set of keywords and see your posts getting viewed massively and see the number of views in your posts increasing day by day. This step is very helpful for coming up with content ideas and succeeding in the field of content marketing. Advanced segment: Another most productive way to get writing ideas with the help of Google analytics is that a special question advanced segment can be created and this segment can be used to identify the question and answers of the customers. The procedure is given below: Click on advanced segment > click new custom segment> click to box next to include> find and enter keywords which will indicate a question > click “add or statement” and add another keyword that would indicate a question. This can also be helpful to get writing ideas and this will benefit any content page to succeed and establish itself remaining ahead of the others. To know about other various advantages of Google analytics which can help us to come up with various ideas can be found on the internet or contact SEO company. Google Analytics is very useful for performing various online operations and is a friend on whom we can rely on. These ideas can prove to be very helpful for the small business organizations as it may give them ideas for better contents to fight against the well-established and powerful organizations. To rank higher than others, the content should be well written and of high quality to come into consideration by the viewers and to increase the popularity of your posts. For any content management team, it is very important to take care of the keywords and the most typed words. If the keywords of the topics are matched with the searched words of the users, then there is a high chance that your post may be shown at the top rows and there is a chance that your blog will be viewed. These points will help you with ideas to write better contents with the help of Google Analytics and will bring your webpage more success and acknowledgment. Read Also : The 10 WordPress Plugins Every Successful Blogger Uses Avoid These 5 Mistakes Before Starting An SEO Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer
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5 Ways to Improve Mobile SEO
Statistics show that people spend a minimum of 5 hours a day on the phone. In this digital error, smartphones, tablets, and other mobile devices have become more than a means of communicating with family and friends. People are increasingly using it for businesses purposes. What does this mean? There could be more people than you can probably imagine that search for your site on their phones. Look at it this way; most people get time to visit their social media pages during their commuter time or lunch breaks. While doing it, they might bump into your paid ad on Facebook; this does not mean they will have to wait until they get to their computer for them to visit your website. It is where mobile SEO comes into play. Ignoring search queries originating from mobile devices could make your scrapbook look bad. The whole idea of mobile SEO is to enable your website to rank on web searches by ensuring that the quality of the searches is top-notch. How is it done? By focusing on content visibility, loading speed and user experience to mention a few. A few tips on how to optimize mobile searches will help you a great deal in getting those conversions. Tips on how to improve mobile SEO 1. Improve your site speed : No one wants to spend his entire lunch break trying to access a website: which is why you should ensure that your site loading speed is on point: lest the user will give up and go searching for other things. Speed is a vital ranking factor: and has been for a long time now. It can be backed by studies that show that people are so quick at leaving sites that take forever to load. 2. Cut on redirects : If redirects are applied the right way, they may contribute to the excellent user experience. Redirects will enable visitors to track down your website if you deleted or moved to a particular page. However, note that redirects will slow down your page. Focus on having more direct links than infinite redirects. Also, take time to clear links that lead to dead or removed pages. 3. Use a responsive web design : What is meant by having a responsive web design? It means that development and design should be in alignment with the user’s environment and behavior. That is the screen size, orientation, and platform. The catch is that when a user switches from using a computer to a smartphone, they should not feel the impact of a change in resolution, scripting abilities, and speed. In simple terms, your website should have technologies that retort to user preferences Also, having a responsive design will make it easy for Google to understand and index your URL since your site will be living on one URL. Having a responsive web design will also save you from the hassle of developing a new design every time a new gadget is introduced to the market. 4. Straighten out your images : What does optimizing your images entail? It is all about ensuring that your images do not interfere with the loading speed of your mobile site at the same time making them easily accessible. Balancing the use of pictures on your website will have an impact on the attractiveness of your page, the performance of your page and user experience. The first step towards image optimization is by doing away with images that do not add value to your site and making the most out of the ones that will be remaining. Also, you could make use of compression tools to reduce the weight of the image and still have the quality of the pixels intact. You can make use of HTML specifications to create various surrogate photos to fit multiple viewports. Such tricks will enable visitors to have a faster loading speed at the same time have zoomed in instead of cropped out images: this is the ultimate user experience. 5. Improve legibility : There is no point in giving your visitors a hard time on your website. The most you could do is ensure that your site is readable on mobile devices. There are various techniques that you could use to make your website readable. The first one is ensuring that you are quick to drive the point home. Will the user have to devote extra time to try to understand what your content means? Does your content give the reader any useful information? These are some of the questions that you should ask yourself. The typography of your content should make the user experience even better. On this point, you could also make use of readability tools that will help you gauge how readable your text is. You should do everything to mend your mobile website, remember that mobile is the future! Read Also : Know Why Content Marketing Is Important For SEO How To Monitor The SEO Health Of Your Website Things To Consider While Doing SEO
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Know Why Content Marketing Is Important For SEO
A company like SEO Heroes can tell you about the importance of content marketing to help your SEO campaign become a real success. However, many people think they do not need a professional's help because they can manage it on their own. The truth is that you should make no compromise over the quality of your content because it does much more than conveying your message to your audience. Here are some top reasons why content marketing is important and what role it plays in the promotion of your business. Read also: Things to consider while doing SEO You Need Content to Use Keywords One of the most important parts of running a successful SEO campaign is to find and use your primary keywords. It certainly takes time and research to identify the most suitable keywords for your business, but once you have found it, you need a way to use it sensibly. You need to write content and sprinkle those keywords in it to get SEO benefits. That is exactly where SEO Heroes Bangkok can help – they can research and find the most important keywords for your business and then create quality content to promote those keywords. You may think that you can produce content on your own, but after the new algorithmic changes, it has become more important than ever to produce quality content while maintaining the correct keyword density. Failing to do it right would keep you from getting the desired results. You Need Content to Promote Keywords in an Affordable Way Many people argue that they have seen plenty of low-quality content pieces that rank well in search engines. It is true, but it does not mean you can get the same results through substandard content. Some web pages may get good results using the social validation, but it becomes possible by lots of money and brute force. You really cannot go that way if you are a small or even medium-sized business. Quality content can help get that much-needed ranking in an affordable way. The thing is that high-quality content works because it delivers value. When people get what they are looking for, they engage with your content in a much better way. That social engagement directly helps your page rank better in search engines. Therefore, you just cannot make any compromises over quality when using content and a professional SEO company can help make it easier for you. You Need Content to Build Backlinks The quality of your content matters a lot when you want to build backlinks. Getting a popular blog or website link to your content tells Google that yours is an authority website. However, no blog or website will link back unless you populate your website with quality content. Many people think they can get quality backlinks simply by using social networking websites, but again, that is not going to work every time. Top SEO companies can help create that content and ensure that top companies link back to it. You Need to Keep Google Happy with Content One of the most important reasons to use quality content for your SEO campaign is that it keeps Google happy. You need to use images, videos, text, and everything else to satisfy Google. By creating more content, you increase your risk of getting better rankings. The idea is to give Google something to help rank your website, and that is when professional SEO companies can help. You Need to Improve User Experience One of the major SEO rankings factors is how user-friendly your website is, and that is where your content will make a difference. You have to produce high-quality website copy that engages your visitors and provides them with what they are looking for. It helps to lower your bounce rate, which also has an impact on your overall search engine ranking. The fact of the matter is that you cannot run a successful SEO campaign without paying attention to the quality of your content. Also, it is not a one-time gig – you need to produce content at regular intervals, and that is the reason why it makes sense to hire a true SEO specialist for the task. Read also: Critical Off-Page SEO Mistakes To Avoid Understanding Search Engine Optimization How to Monitor the SEO Health of Your Website
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Top 9 Factors To keep in mind before Choosing A Web Host
Making decisions while choosing your web host can be a tricky one. You may have multiple options with you and most of them claiming to have 99% uptime, knowledgeable support, and unlimited resources. This can cause confusion and there is no way to make an informed decision. After creating a professional website it is equally important to choose the right web hosting company. There may be positive as well as negative feedback about the service provider. To make yourself at ease, you should know that there are few factors by which you can decide on the web host. Even if you are using a VPS service, check if the Windows VPS has the features you need. Let us look at some of these factors. 1. Area of focus and specialties : This is an important aspect while choosing the web host. You need to make sure that the web host caters to your requirements. Some of the web host companies offer good shared plans but these plans do not suit the growing business needs. For some businesses with a small exposure, you may not need the solutions provided. This is where the company`s specialty comes in to play. Before you buy to make sure that you understand your needs and how it will be fulfilled. The reviews and recommendations can also help to understand the strength and weakness of the service provider. 2. Price : This is something that everyone looks at while choosing the web host. This should not be the deciding factor. Going for the cheapest option is not necessarily the best thing always. If you want to make money from your site, make sure that you pay for the right services. Make sure that you think about the factors which can play a role and then take a closer look at the features that each service provider has to offer. Once you have all the features in place then compare the prices of different web host companies. 3. Tech Limitations : Your website can be used for many things. You can use it for a blog, rich content, as an e-commerce site, or host videos. The cheapest hosting package will not cut the deal. The cheap hosting plan will not have the necessary RAM, disk space, and processing power. Some companies may have Technical limitations or limited after-sale support, hence it is important to understand these factors, before buying the plan. 4. Tech Support : This is an important feature which needs to be there when you buy web hosting services. Some people may also consider it as an important point. If your website is affected and goes down, it is important that you should be able to reach out to the company for support. Also, the team should be able to help resolve the issue and get the site back online quickly. You should also be aware of the reputation of the support and how you can contact them when needed. The companies which are not good with Tech support, you should stay away from them. 5. Hardware : You should be aware of the hardware the company has and the kind of machine they use. It is important because it will be the deciding factor when it comes to uptime and the performance of your site and server. 6. Add-Ons : You should be aware of the add-ons a company has to offer. These add-ons will make them more attractive while buying the services. Some of the add-ons can be energy-saving practice, data centers, data back up, and free domain privacy. If these add-ons are something that you may need or have been looking for then it will help you make the decision. 7. Reputation and Customer review : You will have to do some background checks and look into the details of the reviews posted by the earlier customers. Also, you can read the reviews on Twitter or Google. You can see what the current and earlier customers have to say about the service provider. This is the best add-on of social media and you can even know about the company by asking more questions. You can get responses from the people and the company employees as well. 8. Scalability : This is something that you will have to keep in mind. It is important because if in future your business grows, does the hosting provider have adequate plans to support the growth. If the hosting company is good for now, it is not necessary that it will work in the future. You should look at the options if the company has VPS or Dedicated Server solutions to support the growth. Get some opinions about the scalability of the company, before you move ahead with the purchase. 9. User Interface : Having a User interface is a bonus. Even if you do not understand technology much, a user interface will help you with a lot of things. It gives you the option to install WordPress, set up emails, and accounts. These things can be done without reaching out to the service provider. Conclusion : The importance of hosting your website with the correct company is critical. Take your time and review different companies. Use all the resources and understand all the aspects, before you purchase the plan. Read Also : Things You Should Know About Web Host Providers What Makes A Web Hosting Good? Cloud Hosting: Top Five Reasons To Take Your Business To The Cloud
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Importance of Web Push Notifications in Search Engine Optimization
If you are concerned about getting your website ranked high up in search engine results, you will need to pay special attention towards the web push notifications. It has been identified as one of the proven methods available for you to secure higher positions in the search engine rankings. Why search engines pay attention to web push notifications as a ranking parameter? First of all, you must understand why all the leading search engines such as Google and Yahoo have started paying attention to web push notifications as a ranking parameter. Every single business that exists out there in the world is equipped with their loyal customer bases. Your business will have such a customer base as well. Those customers will visit your website on a regular basis to see what you have got for sale. Those customers are concerned about what your brand has got to offer. This ensures repeated traffic to your website. When you are having a bigger customer base, you will be able to end up with better conversions as well. You can allow web push notifications to provide the latest updates to your customer base. Then you can increase their chances of coming to your website. This can be considered as the main reason why search engines tend to pay special attention to web push notifications. Below mentioned are a few examples, which indicate how web push notifications are capable of providing tremendous assistance to you with increasing your rankings on search engines. 1. They can assist you to create a marketing list: If you are looking for a convenient method to create a marketing list, web push notifications will be one of the greatest options available to consider. It is an extremely easy task for the people to sign up to receive web push notifications. They just need to allow or block, once they are prompted with the notification. As a result, any business owner can instantly transform a visitor into a subscriber of the website. The web push notifications are effective and impressive when compared to landing pages and marketing emails. People in today’s world rarely tend to go ahead and complete the lead generation forms on the landing pages and emails that they receive. By taking a look at the conversion rates, you will be able to get a better understanding of the above-mentioned fact. However, it is possible to engage in an effective and efficient marketing campaign. This has impressed the search engines as well. 2. They can help you to drive repetitive traffic: Another obvious benefit associated with web push notifications is that they are in a position to drive repetitive traffic towards your website. You just need to send out a push notification when there is an update. Then your loyal customer base would come to your website in order to see what the update is all about. With this, you can easily increase the traffic that you are getting on the website. The best thing about web push notifications is that it can help you to drive relevant traffic towards the website. Therefore, every single visitor that comes into your website will be in a position to contribute towards your business at the end of the day. This can be considered as another great reason available for the search engines to provide more attention towards your website when determining the search engine rankings. 3. They can increase your chances of growth in the future: If your business becomes successful in creating a loyal customer base, you will be able to increase your chances of growth in the future as well. That’s because the loyal customers come back to your website on a regular basis and purchase the products or services that you offer. This can add tremendous value to your SEO strategy as well. When your web traffic is increasing, many other important parameters that define your SEO strategy will be impacted. Pageviews, average session duration and bounce rates are perfect examples of such parameters. From one of the recently conducted experiments, it has been identified that the push notifications are linked to the highest click-through rates. In other words, the click-through rates associated with web push notifications is in between 12% and 21% on average. This is obviously better than email marketing campaigns, where the click-through rates are below 5%. Due to this reason, search engines tend to pay special attention to the availability of web push notifications on your website. 4. They appear directly on any device: When you go ahead with a traditional email marketing campaign, your customers will need to open their mailboxes to see what you have sent. Due to this reason, you will be able to get the results of your email marketing campaigns after a couple of days of sending out the emails. This hassle can be eliminated effectively with the assistance of web push notifications. That’s because the web push notifications that you send out will be displayed instantly on any device. For example, the Chrome push notification is displayed in the bottom right-hand corner of the computer display. They are instantly displayed on mobile devices as well. Hence, your chances of getting quick results from the web push notifications are extremely high. Due to this reason, search engines tend to give more priority towards the push notifications. 5. They can reach a wider audience: You must also keep in mind that the web push notifications are in a position to reach a wider audience. All the major browsers that you can find out there on the internet, such as Safari, Firefox and Google Chrome support push notifications. Therefore, you will find it as an easy task to spread your message to a bigger audience with minimum effort. Search engines have identified this as a powerful factor and give more priority towards your web rankings. Read Also: Things to consider while doing SEO. Why SEO is still the digital channel with the highest ROI.
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How to Monitor the SEO Health of Your Website
Monitoring the SEO (Search Engine Optimization) health is essential for any website to maintain its search engine ranking and search results. You never know when an SEO issue left ignored can hit your ranking and impact your business adversely. Website owners need to take care of several SEO metrics regularly and be proactive to fix the issues that may lead to low performance. This post explains the most important SEO health metrics that need regular monitoring to maintain the performance of a website. Organic traffic : Your website ranking is useless unless it brings you traffic. Tracking your organic traffic is an indicator of your SEO performance. An increase in visitors coming through search engines indicates that your rankings are increasing. Organic traffic is one of the most important metrics that you can track. While other metrics also show a trend, organic traffic provides you with quantifiable proof that your efforts are working to bring more visitors. However, the quality of the traffic depends on the keywords you're ranking for. Keyword rankings : Ranking of important keywords is a vital part of any SEO campaign, as high keyword rankings drive more traffic to the website. There are plenty of tools that will help you to conduct the keyword research, and track your website’s rankings over time. You can also search at Google Search Console to look for the keywords that drive most of the traffic to your website. As Search Console is a free-to-use platform, you can set up your website on it if you haven’t already done it. If you find it difficult to conduct the keyword research, you should get a monthly SEO maintenance plan to improve your keyword rankings. Backlinks and Referring Domains : Backlinks are another most important metric and ranking factor in the SEO Analysis. You should track the backlinks pointing to your website. Keeping track of your backlinks and referring domains provides you with an estimate, how good your SEO efforts are working. A large number of backlinks might not immediately lead to better rankings (especially if the links are from low-quality domains), but they show positive results in the future. The quality and relevancy of backlinks also matter, and you should always use the backlinks from reputed websites. Bounce Rate : The bounce rate is defined as the percentage of single-page sessions in which the visitors left your website without interacting with the page. A low bounce rate indicates that the visitors have found your website interesting or useful. On the other hand, a higher bounce rate on a particular page might not be a bad thing, as it could just be that the user’s search query was answered on that page and they are satisfied. You should set up an event tracking to track the success of a page, even if you expect to have a high bounce rate on it. It is better to subscribe to a quick SEO plan to improve the bounce rate of your website. Click-Through Rate (CTR) : The click-through rate (CTR) is another important metric to track the success of a website. Organic CTR is the percentage of clicks to impressions for your site in Google search. As you work on improving the CTR of your site, you may see an improvement in your keyword rankings. When Google sees that more people click on your website for a specific keyword as compared to other websites, it makes perfect sense that they would rank your website higher on search engines. Final words : There are many other metrics that you need to track to evaluate the performance of your SEO campaign. However, the above-mentioned metrics are the most critical in determining the SEO health of any website. A monthly SEO monitoring campaign is essential to monitor the important metrics and fix any issue at the right time. Tracking these metrics regularly and working on them will help you to improve the ranking and organic traffic on your website. Read Also : Critical Off-Page SEO Mistakes To Avoid Things To Consider While Doing SEO 8 Key SEO Strategies For E-Commerce Websites
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Critical Off-Page SEO Mistakes To Avoid
As a website owner, it’s easy for you to fix all the on-site SEO mistakes that you make because everything about the on-site SEO is under your control but things are completely opposite when we talk about the off-site SEO of a website. The thing about off-site SEO is that once you make a mistake, it then becomes difficult for you to get rid of it and the worst part about off-page SEO is that most of it is not under your control. Now, if you are someone who just started a website of his own then you need to stick to this article a little longer because today we are going to tell you about some of the common off-page SEO mistakes that a lot of marketers out there are making. Get yourself a notepad or something because this article can actually be very useful for you in the long run. 1. Buying Links : You will see hundreds of online websites that will actually sell you backlinks for your website. Well, honestly, this is one major shady tactic that can get you into a lot of trouble. The problem is not with the backlinks, in fact, the problem is basically that Google is now becoming extremely smart when it comes to sniffing out the purchased links and if someday you get caught by Google then there are chances that your site can get blocked or in the worst-case scenario, your the ranking of your site will drop to an unimaginable level. Moreover, you should know that the search engines are also smart enough to check the relevancy and authority of the websites that you are linking back to. So, yes, both Google and the search engines can become a big problem for you if you have your site full of purchased backlinks. 2. Unnatural Linking : It might be a tactic used by your SEO firm but if you search for the best SEO providers like Digitrio, you’ll know that they do not appreciate unnatural linking because sooner or later this can become a problem for your site. You might have extraordinary results with unnatural links in the beginning but honestly, sooner or later, you will regret this tactic. Remember, you cannot and you should not try to manipulate the search engines. 3. Directory Submissions : There was a time when directory submission was one of the best ways to get backlinks back to your website but guess what? Things got uglier when people started submitting their websites to the irrelevant directories. It’s pretty simple to understand that if you are trying to cheat the Google search engine by using non-relevant directories then you will get the extremely poor quality of backlinks that will be of no use to your website. 4.Targeting the wrong URL : Most of the people target irrelevant URLs that have nothing to do with the keyword on their websites. Now, again, this is a serious mistake that any website owner would make because ultimately the ranking of your website can drop to an extremely low level which means you can face some serious loss in your business. What you should do is to target the right URL, use the relevant keyword and make sure that everything on your website is completely fair and sincere. Don’t use smart tactics to cheat the search engines because Google is unpredictable when it comes to taking action. These are the 4 main off-page SEO mistakes that no one should clearly make. Most importantly, you need to keep this thing in your mind that it is difficult to fix an off-page SEO mistake so be careful with whatever you do and post on your website. Read Also : Things To Consider While Doing SEO 8 Key SEO Strategies For E-Commerce Websites Local SEO Is A Vital Aspect Of Any SEO Tactic; Let’s Find Out Why?
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Things to consider while doing SEO
SEO is a difficult job; however, if you follow proven techniques, you may achieve success in the long run. If you are a business owner, then you must muse at length your SEO techniques... In this post, we think about the most recent patterns and forecasts for the year, disclose how to survey your present methodology. Keyword research : You must begin someplace and what preferred place over toward the start. Before you go tweaking your on location or stirring up your substance methodology, you have to ensure the keywords are refreshed. Return to your keyword research and refresh the information on which you at first base your choices. Individuals change, propensities change innovation changes. The possibility that what individuals are hunting down has changed too is likewise really high. Contingent upon to what extent back you last evaluated your keywords, you may find that there are more instruments available to you this time around. Reinforce your keyword sheet with information from various sources (kindly don't simply depend on Keyword Planner). SEMRush : An undisputed top choice is SEMRush, especially the Keyword Magic Tool and Keyword Difficulty Score. All the more critically, when choosing which keywords to designate to which pages, recollect the amusement has changed. There's not anymore a need to make isolate pages for every keyword variety. There's a seemingly insignificant detail called Latent Semantic Indexing and it does a large portion of the diligent work for you! You could have the best substance and third-party referencing procedures on the planet, however in the event that the establishments of your site are not up to scratch, at that point, it will never achieve its maximum capacity. On location streamlining is the establishment of any SEO battle. Regardless of whether you completed a completely far-reaching, kick-ass review, to begin with, things unavoidably break and new issues happen. So do it once more. There are excessively numerous variables to cover here however just to specify a couple of the essentials. Google Page Insights : A decent place to begin is with the site speed, particularly during a time where vigorously picture drove destinations are well known. Guarantee you have made every effort to send that Google Page Insights score as high as could be expected under the circumstances. As an expansion of page speed, give careful consideration to the general client experience of the site. This is ending up always vital and it merits getting a specialist in UX/UI to audit your site. In the event that you haven't just changed your concentration to portable, don't hold up a minute longer. There are various variables to consider while advancing for portable and it is along these lines a smart thought to complete a different versatile SEO review of your site. Factor in the ascent of voice inquiry and how this will affect on catchphrase designs. Give careful consideration to portable particular slither blunders by means of Google Search Console. Guarantee your site breezes through Google's versatile amicable test and that portable load speeds are up to scratch. Make a stride once again from your substance procedure, audit what is and isn't working, and pick up a new point of view. It can be very simple to start producing content for it, with no extremely strong methodology. Indeed, even individuals who are not specifically included with the substance creation can give some accommodating understanding into the psyche of a normal web client. Eventually, you ought to be centered around composing content that gives so much esteem that individuals need to share it. Consider what influences somebody to share a bit of substance and actualize that reasoning into your posts. Make sure to likewise audit and refresh any old substance. Obsolete data can be hurtful to natural rankings, so set aside the opportunity to complete revive. SEMRush : Begin by discarding any unfortunate connecting propensities. Utilize an instrument like SEMRush to recognize any possibly destructive connections and deny them. Start the new year with a fresh start and spotlight on building high-esteem joins. Maybe it's an ideal opportunity to begin thinking past third-party referencing and focus on relationship building. Work on building a strong association with a portion of the best distributions in your industry. In case you're giving remarkable substance to them, at that point it's a win-win circumstance for both of you. Irrespective of the type and nature of your site, you can always contact YEAH! Local. Read Also : 8 Key SEO Strategies For E-Commerce Websites Local SEO Is A Vital Aspect Of Any SEO Tactic; Let’s Find Out Why? SEO For Dummies
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Things You Should Know About Web Host Providers
Choosing a web host is an important decision you need to make before you launch your website. Take a web host as a brick and mortar location where your business will reside, so making the wrong choice would mean your business would be ruined. With many companies offering web hosting services, it could feel challenging to pick the best from them. To choose the right web hosting provider, there are few pointers you should consider. Below are some of the things a reliable web host should have: Server reliability : If you check the top web hosting providers for Australia, you will note server reliability as one of the key features that are highlighted when comparing these companies. The reason for this is because you want to ensure your website does not experience downtimes. It could be frustrating to suffer downtimes if you are running a business that expects a lot of traffic. That is why you need to choose a host that is reliable when it comes to uptime scores. Backup and security : Security is also something that should feature in your list of factors to look at when choosing a web hosting provider. A reliable hosting provider will include all essential security features that will protect your site and all data. Backups are one of the ways you can secure your data, so when there is an issue you can easily restore the data. Look for a company that allows auto backups so you will not need to do it manually. Security features like SSL certification systems are necessary to ensure connections through your site are encrypted. Support (Live chat or telephone) : Support is another factor you have to look at when choosing a hosting provider. A reliable web hosting provider should include seamless communication channels that allow you to reach support whenever you have an issue you want to be addressed. An unreliable support department means you could have to wait more than a day to have an issue resolved, and this could damage your reputation if access to the website is compromised and your clients are unable to access data. Server speed and responsiveness : A responsive server is a good idea as it guarantees quick access to vital information. Responsiveness is measured by the time it takes a user to get full access to the site from when they hit the domain. Speed is one of the metrics used by Google to rank sites, so good speeds could help you achieve better SERP ranking. Don’t be carried by the price because this is something many hosting companies use to win over buyers. Look for the features you will get and make sure your site will have a good platform. Before you choose a hosting provider, you need to look at the features that are offered. Some web hosts that charge low prices will not give you important features like security and their server responsiveness may not be good. Consider security and verify that the hosting provider offers reliable support when you need to solve a problem. Features like SSL encryption and site backup are necessary to secure your files. Read Also : What Makes A Web Hosting Good? Why Is Server Colocation Hosting In India Becoming More Popular Than Dedicated Servers? 7 Reasons Why You Should Be Using A CDN With WordPress
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