The Disadvantages Of Synthetic Text-To-Speech In Advertising


24 December 2020


Disadvantages Of Synthetic Text-To-Speech

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Mac clean Problems

How to clean up your Mac without any Problems?

If you’re the regular user of Mac, then you may already be experiencing that your Mac slows down if there are no cleanups time to time. Here is the quick guide to clean up your Mac without any problems. Delete the Large Unused Apps : Many users have unused applications that are big and occupy the ample space on your Mac. With the view to clean up the Mac, make a note that you need the macOS Sierra or later version to have the cleaning characteristic operating. The earlier version lacks the storage control device. Make certain that you have taken the entire backup earlier than deleting the apps. Take the following steps for cleaning up the large unused apps. 1. Go to the Apple menu, choose the ‘About this Mac’. 2. Select the Storage option on the window that prompts up and clicks the Manage. 3. Select the application that is available on the corner of the screen to the left. 4. Choose the size menu and click to the drop down to have the list of apps from largest to smallest. 5. You can also check the last access to the apps. 6. Locate the list of apps that you no longer need and delete them by clicking 'X’ button. 7. Select the ‘Remove’ button in the prompting window. Clean the Cache : The top reason for slowing down your Mac is the cache that accumulates over the passage of time. Caches are the temporary files that enhance the speed of the data when reloaded again. These caches can be app cache, library cache, browser cache, system cache and plenty of more. For in-depth details on cleaning up your Mac, you can visit this page. Actually deleting them won’t solve your problem as there is the leftover which develops over the period of time. Follow the under-noted method to absolutely clean the cache. Select the Finder logo from the dock. Click the Go menu which can be found in the upper corner to the left. Select ‘Go to Folder’ Get the list of caches by typing ~/Library/Caches Lastly, right-click the folder and sent it to the trash and then empty it. Uninstall Unused Applications : This is one of the essential steps in cleaning up the Mac. The primary area that is consumed on the Mac is through applications. You need to delete at least the unused apps from the Mac. If you think that by sending those to trash can delete the app then you’re truly incorrect and as there are several leftovers by the app that occupies the space in the memory. In order to clean them absolutely, you must navigate through the beneath folders and trash them. App preferences are located in ~/Library/Preferences/ Support Caches can be found in /Library/Caches/ and ~/Library/Caches App states are found in ~/Library/Saved Application State/ Application files are found in ~/Library/Caches. Binary and dock icons are found in /Applications/ Crashes are located in ~/Library/Application Support/CrashReporter/ Plugins can be found in ~/Library/Address Book Plug-Ins/ The library can be located in ~/Library/ Remove Apps Consuming More Power : There are some apps that eat up the extra power while running. You should use the activity monitor to see the apps that are consuming more power. In fact, you will easily see the five specific details including CPU, Memory, Energy, Disk, and Network. For the Mac to run the problem-free, you have to select the ‘-‘ button and clear away the apps that you think is occupying extra power and they are unused too. Delete the Large Files : This is one of the crucial ways of cleaning up the Mac. You can carry out this effortlessly and quick by using Finder. Open the new window within the Finder. You may be able to see the search box in the top right corner of the display screen. Press asterisk inside the search box. Add the “+” which you will be able to see below the search box. Apply two filters in that window. First one for the size and the second one for the ‘is greater than’. Enter the size say 30 GB. You could also choose the alternative column for GB or MB. Whilst you apply those filters, you will able to see the effects matching your criteria. These are the essential ways that help you to clean up the Mac without any problems. Follow them and you can have the best performing Mac. Read Also : 7 Essential Apps For Your Mac In 2018 How To Free Up Space On Your Mac

Software Development

How You Benefit From Getting Custom Approach To Software Development

Regardless of the type of business you work in, you must use a certain type of software for your inner or outer processes. Consequently, depending on how dependent on it your business is, you might be more or less concerned about the type of software solutions you apply. So is it essential to get custom software development, or can you do without it? The simple answer is that the custom approach is ultimately better and more beneficial. Let us look deeper into the question and figure out why it is so.  First of all, it is obvious that only custom business software development allows you to get the software that fits your needs perfectly. There are tons of things that have to be taken into consideration: the number of your clients, how big your company is, how complex the undergoing processes are, etc. Choosing what suits you is genuinely common sense. Why Is It Important To Define Your Business Priorities? Generally speaking, understanding the priorities of your company is just as important as understanding your target audience — it helps you figure out which direction to move in and which features to highlight. Additionally, it can help you avoid pitfalls when creating your website or application. So What Is The Difference? A custom approach means that the software you get is created specifically to cover all your requirements — it is just good enough for everything you need and makes your client's lives easier. In this scenario, you only get the features that are actually important for you without any excessive complications. Therefore, you actually save money by not investing in something you do not need. How Do You Get It? The most common way to get custom software is to hire a company that focuses on its creation. These companies have all the expertise and all the technology in order to create software quickly and effectively, regardless of what exactly you need. Usually, they start from a clean sheet and make sure to include every feature you need in your new software. However, having a team responsible for this in your company is also not that rare. There are both advantages and disadvantages to having an on-premise software-creating team. For one thing, it is not usually lucrative unless your business is really large. It is also harder to achieve the kind of quality outsourcing companies offer. Whichever option you opt for, your main task is to communicate all the information about your business directly to them. What makes this approach effective is that it takes into consideration all the possible data you can provide. So What Are The Main Advantages Of Getting Custom Software Development? 1. Flexibility You can easily adapt your business in favor of your client's comfort. Provided, of course, that you understand their requirements well. Even matters such as color design solutions can have a significant influence on how happy your users are. 2. Personalization capacity High personalization capacity allows you to simplify the processes for your clients and, therefore, make them more likely to buy your product or use your services. 3. Reasonable prices A valuable part of any strategy for making your business successful is knowing where to cut costs without compromising quality. This seems to be the case. As mentioned earlier, custom software development allows you to drop all the functions you do not need. Consequently, you can save time and money without losing anything at all. 4. Reliability Getting proper software only does half the trick — what you really need to worry about is maintaining it afterward. You need to ensure that your business runs smoothly and your customers get all the assistance they might need. A custom approach makes this significantly easier to arrange. 5. Safety enhancement Only by taking your business needs into consideration can you ensure the highest level of safety for your data and the data you operate. Using custom-made software allows you to come up with security solutions that will serve you best. The bigger your enterprise is, the more critical this appears to be. Of course, your need for additional security depends on the kind of market you work in. Suppose you want to ensure even a higher level of security. In that case, you can combine your software solutions with other approaches and find out the answer to the question, "what is crypto custody". Briefly speaking, crypto custody allows you to protect your users' crypto wallets from any kind of risk. While relatively easy to exploit, it is actually very effective for enhancing your security system. No matter how attractive it may look, there have to be some downsides to any approach. So are there any disadvantages to going for custom software development? Not surprisingly, there are a few: 1. It may be more time-consuming than getting one off the shelf. 2. You usually need a team of experts to conduct this task. 3. You need to conduct a thorough investigation to analyze your business priorities, which may also require an additional time investment. However, given that it has shown to be both more budget-friendly and more efficient for most businesses, custom software development still seems to be the most reasonable solution. In conclusion, custom software development may not look like an obvious way to enhance your website while saving money, but it is one. Moreover, you can use your software to make sure that your users get the best experience with your product and always return for more. Read Also: Deciding the Right ERP Software for Your Business How To Choose The Right HR Software For your Business? 5 Things to Take into Account to Hire Custom Software Development Services


What You Are Paying For With A Virtual Data Room

Running a business or performing due diligence on any level requires time and money, especially when it comes to maintaining the security of your confidential documents during the process. If you are planning to share data online to facilitate M&A transactions, assist in the litigation process, or simply store information for future use, it is important to ensure that the platform you are using provides you the utmost safety. With the rise of cloud-based document storage, users are finding platforms to share data more than ever, however, some are better suited to certain industries and their needs. While it might seem easy and cheap to opt for a generic document sharing service like Dropbox or Google Drive, the trouble you can face in the future with regards to their functionality and security can negatively affect the business you are conducting within your data room.     This article aims to outline what exactly you are paying for when you invest in a virtual data room and what the hype around them is really all about. It will also discuss a few of the key differences between a VDR and a generic document sharing service so that you are able to make the best decision for your business. Functionality: Security & Control : When choosing a virtual data room, the best method of deciphering the right one for you and your needs is by the features it provides and the correlating price. No one wants to spend a fortune, especially if trying to run a small start-up company, so understanding what certain providers can offer for the price they charge will benefit you in your process. The main factors a VDR provider strives to offer our security and control—intellectual property, financial information, and legal documents being a few examples of the types of data VDRs store. Complex permissions settings allow an administrator to control the action by certain users within the room while features such as watermarking and disable print and download control documents from being seen by the wrong third parties. When choosing a virtual data room, the value you get out of the experience should dictate the prices, not a bloated interface with useless features. This is especially important for businesses not as specialized as M&A or litigation—your needs should be handled as professionally as those industries, but without the cost of unnecessary features and a more notable company name. Simplicity is key and that is reflected by features such as drag and drop for easy uploading of documents and folder templates. As well as tracking and auditing to view how your documentation is being received by third party contributors in the VDR. Additionally, good customer support is also a primary reason why a lot of professionals turn to virtual data rooms to store their important documents. They are able to contact a real-life representative to help them if they have any questions or concerns about the data room and its features. Unlike its generic counterparts, a VDR is much more organized and detailed in its features so that navigation is easier with customer service to lend a helping hand if needed. Period Of Use : Like any type of service, what you pay is designated by the use you plan to get out of it. When you invest in a virtual data room the period of time you spend in it is based on either the number of pages or gigabytes you need for your project. You also have the option to buy the VDR for a single-use or opt for a subscription, depending on the provider. Every VDR provider is different and their rates vary, however, some also guarantee that there will be no hidden fees in the price you sign up for. A breakdown of a virtual data room’s price and its features are usually shown on the provider’s main site so that a client can make an informed decision based on the number of pages, projects, users, and gigabytes they may need during their transaction. Virtual data rooms offer a platform with intricate features to ensure your security and control; each provider reflecting their efficiency with their prices. Some VDRs are higher priced than others, specializing in industries that necessitate the use of a VDR, while others are designed for general corporate use for the sharing of confidential data. Choosing the right provider for you and your business needs should not be completely dependent on their price, but should incorporate an understanding of what that price will be offering you, in the long run, depending on the features you need and how long you plan to use the virtual data room.  Read Also : What To Look For In A Transcription Service Provider How Can Conveyancing Services Help You? Would Your E-commerce Website Pass The Cybersecurity Test? Here Are 3 Things You Could