Social media – whether you like it or not – has become an integral part of the vast population’s lives. Whether you use Facebook, Twitter, Instagram, TikTok, Snapchat, or any other (or all) options, they have each become popular tools.
People use online platforms for entertainment purposes and to connect with one another, while businesses have taken advantage of them to grow their businesses. Over 4.48 billion people actively used these platforms in 2021 alone! They certainly offer plenty of potential.
Social media platforms have enabled businesses to target new markets more effectively due to few obstacles or limitations preventing access. They can now operate in countries which were once difficult or inaccessible, for example.
In recent years, the Portuguese market has seen tremendous growth. Businesses from across all industries have begun exploring its vast revenue potential and placing greater importance on learning Portuguese through private tutors or accessing resources so as to be able to run successful campaigns and market their products or services successfully. Many firms have taken Portuguese language learning online classes with tutors so as to take full advantage of its growth and succeed in marketing their products or service in this market. Naturally, there are a number of techniques and strategies that can be adopted by businesses that want to deal in the market through language, with each of them potentially offering numerous benefits that allow them to engage with Portuguese-speaking communities.
How To Unlock The Portugues Social Media Code?
As mentioned above Portuguese market has been doing well in recent times. With the revolution in social media, businesses from different nations can bring their products and service to Portuguese consumers.
According to a study, there are around 8.6 million active social media users in Portugal. The figure represents around 83.7% of the overall population. The annual growth in the number of social media is about 9% in 2021.
If you want to use such a favorable business ecosystem, you must have your own strategy. Let’s discuss some important social media strategies to open new opportunities among Portuguese-speaking people.
1) Know Your Audience And Their Preferences
In a perfectly competitive market, the customer is always the king. This very market allows businesses of different scales to compete against each other.
Now in a market where the consumer is the king, you may find it hard to please them for long. Their taste and preferences of them will change continuously.
While social media can be a great resource for accessing a variety of different people, it is still important for businesses to know who they are engaging with and how they should do it correctly. When considering Portuguese, it is important to consider dialects.
There will be different nuances that can be experienced between the populations of Portugal and Brazil, despite the language being more or less the same.
As a business, you have to understand your opportunity and limitations. So establishing the communication between the buyers and the sellers is a must. Use social media platforms to establish your relations with the audience and try to understand the preference and their rapid change.
2) Use Local Languages And Adapt To Cultural Differences
Following on, it is important for businesses to recognize cultural and local differences when creating strategies and marketing campaigns. While the wording may be the same, it may not be received in the same way in one country compared to another.
Portuguese is the official language in 10 countries, but each will use it differently. It is important firms understand this. Otherwise, they could encounter avoidable problems which may have unavoidable consequences.
You have to try to understand the local culture of the respective nations that use Portuguese as the means of communication.
It can help you frame marketing strategies and also bring in change in their products and services. Your social media teams can indeed work out for you.
3) Tailor Social Media Campaigns For Each Platform
When devising a business strategy when using social media, it is important an organization keeps in mind what platform they are using. Some platforms are more about visuals and video, thus making video marketing even more important than it already is, while others may be more about the text.
Additionally, there may be some platforms that are more popular and widely used in certain communities than others. If a business does not manage to tailor the campaigns to each platform or consider how widely they are used, then it could face issues when creating marketing ads to generate revenue.
4) Use Social Media Experts
Perhaps one of the best strategies that a business can use when trying to engage with Portuguese-speaking communities through social media is through experts. With social media platforms having had a huge impact on the world, there have been many university degrees and online courses that teach people everything they need to know.
Many have gone on to get jobs specifically designed around them being social media experts. A business can use this expertise to ensure they are able to communicate effectively, thus potentially converting campaigns into revenue.
Use social media experts to manage your social media platforms in the newly emerging Portuguese markets. Discuss with them the social media campaigns.
Final Thoughts
Social media is an essential tool for businesses looking to expand their brand to Portuguese-speaking communities worldwide. To be successful, businesses need to tailor their social media campaigns for each platform, know their target audience and their preferences, and use appropriate language and cultural references.
At the end of the day, it is all about engaging and building relationships with your audience. By applying the strategies and classes mentioned above, businesses can unlock the Portuguese social media code and connect with Portuguese-speaking communities on a deeper level.
The Portuguese-speaking nations’ markets are developing steadily, so you must take it as an opportunity. Optimize the help of social media, language, and culture experts the drive the campaigns. It can help you access new markets and break through the social media code.
