Best Ad Extension for Local Restaurant Chain

Published on: 18 May 2021 Last Updated on: 11 September 2024

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Seller ratings
Location extensions ✓
Sitelink extensions
Previous visits extensions

Correct Answer: Location extensions

Explanation: To maximize the ad impact, you must use local extensions for an advertiser having a chain of local restaurants. These extensions encourage people to visit your business.

For example, when someone searches for the best parlors nearby then the extension will show him/her the distance to the location, the street address, call button, and the clickable access to a details page for his/her location.

What Are The Benefits Of Location Extensions?

The main purpose of the local extension is to help individuals find their locations, the distance of the business, showing your ads with your address. Then, people can click on your extension to get further information all in one place.

At the same time, this extension can include a call button or a phone number so that users can easily access your business. On the other hand, you can also set up location extensions in your Google Ads account and remove the same whenever you want to.

Why You Need Local Extensions On Your Google Ads?

There are various best practices for local businesses running paid ads on search engines. However, the most vital thing local businesses can do to increase their search advertising ROI is to turn on local ad extensions.

Therefore, now let’s discuss the top reasons why you need local extensions on your Google Ads.

i) They Impact Your Overall Search Ad Performance

In addition to your quality score and bid amount, the format of your ad actually has a lot to do with your ad’s performance and placement. It is true that Google prefers ads that not only have the most relevant content but the best extensions too.

Therefore, to boost your ad visibility, you need some useful extensions; here I am talking about local extensions on your Google Ads. At the same time, this ad extension gives you enough space to promote your business, such as your business hours, phone no., local address, etc. This will improve your conversion rates to a great extent.

ii) They Encourage Mobile Users To Visit Your Business

More than 50% of searches are conducted on mobile devices and your main focus should be on targeting mobile users. Your ads are no exception while you are optimizing all your search engine marketing for mobile search.

Here, the main thing is that your ad extensions will drive much traffic and conversions to your website in the long run and this will result in the improvement of your investment returns.

iii) They Help Your Ad Appear In Results Beyond Google Desktop Search

The local extension of Google is needed for ads to visible local search results and Google Maps. This is very vital when users are searching for something on the search results. Which ad extension would you use for an advertiser who has a chain of local restaurants?

More than 90% of customers use search engines to find local information and if you don’t use the same, you are truly missing out on a lot of potential leads for your brand. which ad extension would you use for an advertiser who has a chain of local restaurants?

The Final Thoughts

So, local extensions are the answer to your question Which ad extension would you use for an advertiser who has a chain of local restaurants? The reasons for the same are described above in detail and if you have any queries, then let me know below.

Reference:

https://www.certificationanswers.com/en/google-digital-sales-certification-exam-answers/
https://support.google.com/google-ads/answer/2404182

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

A Checklist Of Tools For A Successful Advertising Agency

When you are running an advertising agency, sometimes the question of what kinds of tools you’ll need pops up. There are some obvious ones, such as art, photo editing, and copywriting tools as well as employees who know what they’re doing to make your firm successful. There are other tools, however, that may slip your mind. What are you doing your business accounting on? How are you communicating with your employees and customers? How are you keeping track of employee time and pay? Here are some of the various categories of management tools to take a look at to assist you along the way. Let's Checkout Various Four checklists Of Tools For A Successful Advertising Agency: 1. Accounting Every business needs the means to keep track of its money. You need to track the money in, the money out, and what the money is actually being spent on. Larger firms have dedicated accountants but if you’re a small firm, you may need to rely on either outside help or a program to do it. It’s likely for the best if you use a combination when you can afford to. Keeping track of things day to day can easily be done with a number of different software suites. If you’re good with math and creating spreadsheets, you may be able to work with something as simple as Office Excel. In addition to this, you will have to keep in mind that tax season will come around. Whether you need to submit your taxes quarterly as an entrepreneur or have it done once a year, you will need either a software suite or a tax professional to take care of the work for you. If you have employees, you will also need to make sure appropriate takes are not only taken from their pay but also issue any and all tax documents your employees will need to complete their own taxes for the year. Speaking of pay, you will also need the means to get your employees their paychecks. There are many payroll services out there. Doing a google search or asking other business owners will point you in the direction to find the perfect service for your needs. 2. Time clock/scheduling You will need a means of keeping track of your employees’ working hours. This can come in a variety of different forms. There is software available for employees to clock in digitally which can tie into your payroll systems. Some may prefer to have a physical timesheet filled out by each employee. Yet others may want to put a lot of trust into their employees and have them verbally report their time in and out. Each of these systems has its ups and downs. Verbal communication relies on your employee’s words and can turn out to be unreliable. A physical timesheet does generate a lot of waste and can still be lied on. Also, if you lose the only copy of an employee’s timesheet you will then have to rely on their word. In this day and age, a digital time clock that is hard to lie to is going to be the best option. While the system does have a chance of going down, it can then be backed up with a physical timesheet. This also ensures that few people have access to an employee’s timesheet, making it more secure. For more on managing your agency, click here. Related Resource: What is a Digital Marketing Agency and What Can It Do For You? 3. Interoffice communication There are many different ways to manage interoffice communication. In this day and age, it has become common to use chat applications to communicate between employees. This can happen not only to employees in the same office but can help facilitate communication when an employee is out of the office. There are many programs available for this purpose. For more in-depth conversations, telephone, video, and in-person conversations remain the best option. The logic behind this is that it is hard to read a person based on text alone, even if you know them well. Misunderstandings can happen at times. Therefore, making sure you have a solid system set up for these kinds of meetings is vital. This may take some trial and error, but the results will help you have a better relationship with your employees and a smoothly communicating office. 4. Email I decided to put email separately because an email address can make or break your first impression on a customer. Always have an email that is dedicated solely to your business. To start out, it is okay to use a generic email service. You will want to make sure that, as soon as you can, you get a hold of an email domain name that is solely for your business. Sometimes, especially if you use email marketing, your email address is going to be the first impression a potential customer gets of you. If it’s the email address you had as a young teen, with many letters and nonsense, or even swear words, you do not come off as a professional. Instead, simply your name or your business name, with your domain name will serve to make people think of your firm as a professional business and make them more likely to want to do business with you. While this was just a broad generalization of tools, you’ll need to make your Advertising agency successful, this should give you some ideas of what you’ll need to look out for. Get what you need to start out and expand on the tools through time to make your firm shine. Read Also: How to Start Social Media Agency in India What to Consider When Starting A Marketing Agency Uncover the Benefits of Partnering with a Social Media Agency in Malaysia

Instagram Advertising For Beginners

More and more businesses are using Instagram advertising to reach and engage with customers. Are you ready to hop on board? Whether you plan on handling it yourself or working with an agent who provides Instagram advertising services, it’s important to understand what Instagram ads can do for you. Learn more on how ads benefits your business. In this guide, we’ll cover: Setting up your Instagram Ad account Creating ad campaigns Targeting a specific audience Choosing the right ad format Monitoring the success of your ads But first, let’s chat about whether Instagram Advertising is actually right for your business. Is Instagram Advertising right for me? If you’re not sure if Instagrams ads will be profitable for you, ask yourself these questions: What are my business goals? Instagram tends to work best for businesses that want to build their brand, gather new customers, and convert people who have already made a connection with their business. What is the nature of your business? Instagram is an effective advertising platform for all kinds of businesses selling physical products or professional services. As a visual platform, strong brand imagery is crucial. Who’s your target audience? Although a wide range of people uses Instagram, the demographic is younger than Facebook users. Instagram’s advanced targeting features will help you narrow down your audience and reach the right people. How to set up Instagram Ads You’ll need two important things before you can start creating ads: Facebook Ads Manager account (since Instagram is owned by Facebook, you’ll be making all your ads through here) A business account on Instagram (only business accounts can run ads) Now let’s dive into the good stuff. Making your ads. In Facebook Ads Manager, you’ll be guided through a step-by-step process. Campaign this is where you’ll choose your objective. What do you want the ad to achieve? It could be anything from getting more store visits, reaching a wide audience, or gaining lots of engagement. Instagram breaks campaign goals into three sections: Awareness, Consideration, and Conversion Ad Set here you’ll pick the finer details of how the ad will run. That includes who you target, how long the campaign will run for, how much you want to spend, and where the ad will show. Ad Level now you can decide on what actually goes into your ad. The copy, the images, videos, colors, etc. It’s up to you to create ad content that is highly relevant and engaging for your audience. How to target the right audience with Instagram Ads The great thing about Instagram ads is that you get access to Facebook’s powerful targeting options. That means you can target people based on location, gender, age, job title, relationship status, etc. You can also target based on interests such as yoga, camping, cat owners, etc. Some cool Instagram targeting features include: Connections this feature lets you target people who like your page or friends of those people. You can even exclude people who like your page if you want to reach new customers. Custom Audience use this feature to reach people who have previously interacted with your business. E.g. visited your site, signed up for your newsletter, or watched your videos. Lookalike Audience this feature helps you target people who haven’t interacted with your business before but are similar to people who have. How much does Instagram advertising cost? Instagram advertising is a form of Paid per Click (PPC) advertising. This means you pay every time someone performs a particular action on your ad or sees your ad – it all depends on the goals you set at the beginning of your campaign. When setting your budget, there are two options: Daily budget set how much you want to spend per day the campaign is running. Lifetime budget set how much you want to spend over the whole length of the campaign. While you can start with a budget as low as $5 per day, you’ll want to come at your budget with a strategic approach. Think about your product, profit margins, and business objectives. At the end of the day, you want to find the sweet spot that gets you the best return on investment (ROI). Which ad formats perform best on Instagram? Instagram offers a number of visual-based ad formats. The ideal one for your business will depend on the nature of your industry, your target audience, and the objectives you want to achieve. Sometimes it takes testing out a few different formats to see what your audience responds well to. Single Image Link Ad Simple and straight to the point. This ad format works well if you want to get one clear message to your audience. Video Ad Show up to 60 seconds of video and captivate your audience with both visual and audio elements. Protip: adding captions can improve watch time. Carousel Ad Show multiple images or videos and link to different pages on your website. This is a good format if you’ve got a lot to showcase. Slideshow Ad Best for when you want to show multiple images. It’s automatic, so the user doesn’t have to slide through. Story Add Want to reach people while they’re watching Instagram stories? This format lets you use photos, videos, or a combination of both. How to monitor the success of your Instagram campaign All the data about your campaign is collected in Facebook Ads Manager. Some of the most important metrics to look at are: Impressions how many people saw your ad Clicks how many clicks your ad received Cost per action (CPA) how much you pay each time someone completes the desired action such as signing up for a newsletter or making a purchase That’s cool and all, but what’s so important about monitoring your campaigns? When you know the numbers, you can put more of your budget into the ads that are working and scrap the ones that aren’t. It’s all about optimizing your ads to drive up conversions and lower your CPA. Over to you If you’re just diving into the world of Instagram marketing, hopefully, you feel more confident having read this guide. Of course, there’s so much more to discuss – from utilizing hashtags to crafting a click worthy call-to-action and leveraging user generated content... But that’s for another day. Read Also: A guide to Running your Instagram Marketing Campaign Getting Familiar With The Types Of Instagram Contests New Platforms to Explore in Advertising this Year 6 Ways To Increase Real Instagram Followers Without Spending Money! How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Craigslist Tijuana: Everything You Need To Know In 2023!

Craigslist is a classified advertising platform that matches individuals who have items to buy or sell locally. This is one of the most popular websites where you can sell services, hire people, buy items, and advertise your business. The platform offers everything you need for your own sake. It has a short history in the US, dating back to the early 2000s. Tijuana is the westernmost city in Mexico and consequently in Latin America. What Is Craigslist Tijuana? South of California, in Mexico, is the border city of Tijuana. Avenida Revolución, the city's busy main boulevard, is dotted with lively bars and gift shops. With its dynamic mix of nationalities, active nightlife, wide variety of restaurants and bars, and seedy red-light district, Tijuana, which claims to be the "most crossed border in the world," offers a lot of what it takes to be a border town. Also, this is one of the reasons why a lot of people are often confused whether Tijuana is a part of the States or Mexico! Now, you might be thinking— what is Tijuana Craigslist? Well, you must have heard about Craigslist. An American website called Craigslist.org publishes online classified ads. You can browse and publish ads in a variety of categories, including housing, employment, services, for sale, resumes, gigs, and so forth. On this contemporary classified ad forum, you can browse and publish local advertisements. The term Craigslist was given to this website because Craig founded it in 1995. This website started out as a community forum, but it quickly grew and is now one of the most well-known classified ad websites. The platform Craigslist Tijuana is a platform that is specifically made for the people of Tijuana. In this platform, you will find everything written in Spanish to help people search for something, a service or a job, in their own language. Tijuana Personal If you are planning to move to Tijuana with the help of Craigslist, then there are several factors that you need to consider. First, you need to understand the important differences between living in Tijuana and living in the other parts of the United States. Besides, this place shared a border with the United States. The place offers a lot of fun day trips from San Diego, but according to the sources, the place is not safe as murders take place every now and then. Tijuana Places For Sale On Craigslist Craigslist Tijuana offers several postings for both sellers and buyers. It’s a beautiful and quiet place that has a slower pace of life. However, the place is much friendlier, and you can enjoy the beautiful nature. On the other hand, Tijuana is not an affordable place to live in but it does not mean that you will not find low-budget vacations there. The place has world-famous marimba bands, shopping, high-end junk food, and much more. This place is one of the most desired destinations for individuals seeking refuge from the US. You need to search the price for everything on Craigslist Tijuana. Otherwise, the people of Tijuana will take benefit from you. Tijuana Apartments For Rent On Craigslist Ensure that you have all the documents in order before moving to Tijuana. You should know all kinds of healthcare plans while you are there. This can vary according to your residency status. Craigslist Tijuana is one of the best platforms where you can everything you want. There are many apartments listed on this website, and you can get them in no time. Tijuana Jobs On Craigslist Moving to Tijuana can be overwhelming but risky as well. There are both positive and negative factors living in Tijuana, and you need to consider both. Jobs are always available on the Craigslist Tijuana platform, but you need to search carefully and consider the distance as well. You will find all kinds of jobs on this website, but you must qualify for the post. Hence, this is the best platform to find a job in Tijuana if you are willing to shift to this place at present or in the future. Frequently Asked Questions (FAQs):- We hope that most of your questions have been answered by this point in the article, which is practically at its conclusion. Nevertheless, the following are some of the queries that readers regarding craigslist.org frequently ask. To learn more, you might wish to look through these. Q1. How Does Craigslist Work to Post Jobs? Ans: If you wish to post a job, you can do so by going to the craigslist page for your area. After that:⦿ Choose "post to classifieds."⦿ Choose the post type.⦿ Decide on a category.⦿ Add a heading.⦿ Incorporate the job description.⦿ Click the next button.⦿ To confirm and submit, click on it. Q2. How Much Does It Cost To Post A Job On Craigslist? Ans: Craigslist.org job postings are typically free of charge. There are, however, some places and postings that need payment. Additionally, the cost to post something on Craigslist varies by region. Q3. When Does The Job Post Appear On Craigslist.Org? Ans: Your paid job advertisements on Craigslist.org will go live twenty minutes after you submit them if you are the applicant. To view your submission, you might want to wait a few minutes, refresh the page, or log in once more. What To Know Before Moving To Tijuana? Tijuana does not have the political stability and cultural authenticity that you will find in other places. This place is Mexico’s 6th largest city in the world and also the most dangerous one. According to the reports, there are around 134 murders per one lakh people. Tijuana has been marked as the most violent city in the world. Thus, this place is safe only if you are not involved in any drug trade. Putting It All Together There is an extensive amount of information on Craigslist Tijuana. You just need to consider the correct details and then take the decision to shift. The above-listed data will make your concept clear, and let me know in the comment section below if you have any queries regarding the same. Read Also: Craigslist Nashville - All You Need To Know New Jersey Craigslist - 10 Strangest Free Items Posted Craigslist Seattle - Weirdest Things You Can Buy

Best Ad Extension for Local Restaurant Chain

What Are The Benefits Of Location Extensions?

Why You Need Local Extensions On Your Google Ads?

i) They Impact Your Overall Search Ad Performance

ii) They Encourage Mobile Users To Visit Your Business

iii) They Help Your Ad Appear In Results Beyond Google Desktop Search

The Final Thoughts

Your Ad Can Show To A Potential Customer When Your Targeted Language Matches

How Does An Extension Work On A Display Ad?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

When Restaurants Fight Back: A Diner’s Failed Attempt to Sue a Food Critic for Defamation

Externship vs Internship: What Are The Major Differences?

15 Amazing Jobs For 15 Year Olds And Teenagers In 2025

Cybersecurity Threats In Asset Tracking And Strategies To Mitigate

Related

A Checklist Of Tools For A Successful Advertising Agency

Instagram Advertising For Beginners

Craigslist Tijuana: Everything You Need To Know In 2023!

Best Ad Extension for Local Restaurant Chain

What Are The Benefits Of Location Extensions?

Why You Need Local Extensions On Your Google Ads?

i) They Impact Your Overall Search Ad Performance

ii) They Encourage Mobile Users To Visit Your Business

iii) They Help Your Ad Appear In Results Beyond Google Desktop Search

The Final Thoughts

Share this Article

Your Ad Can Show To A Potential Customer When Your Targeted Language Matches

How Does An Extension Work On A Display Ad?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related