How Does An Extension Work On A Display Ad?

Published on: 29 May 2021 Last Updated on: 03 January 2025

Question: How does an extension work on a display ad?

Correct Answer: It adds extra information, like a location or phone number.

Detailed Explanation Of “How Does An Extension Work On A Display Ad?”

An extension adds extra information, like a location or phone number, on display ads. This helps users to take action instantly from the search results without the help of any third party.

In more simple terms, ad extensions are the added pieces of data that expand your ad to make it more helpful to users. This consists of seller reviews, additional links from your website, telephone numbers, and much more.

These ad extensions are very important because they influence ad quality and increase engagements to a great extent. At the same time, it encourages audiences to make more informed decisions and take action.

About Extensions – All You Need To Know

The main purpose of extensions is to expand your ad with extra details, and this gives reasons to the audience to choose your business. It also gives valuable user interactions like calls.

So, you must enable all the extensions that make sense for your business, and it highly impacts your CTR. These extensions will only be shown when your Ad Rank is high enough, and this rank signifies which extensions are eligible to show with your ads and how much you pay per click.

On the other hand, these extensions are part of the Ad Rank along with the context of a person’s search, the Ad Rank thresholds, the landing page and the quality of your ads, and the bids.

Ideas You Can Use To Develop Ad Extensions

“How does an ad extension work on a display ad?” Now, you can take a look at the effective ideas that you can use to develop ad extensions.

1. Review Extensions

On the search engine result page, you might have seen reviews just below the displayed ads. This increases your website’s trust as well as traffic. It illustrates that there are a large number of audiences who are satisfied with your ad and give those ratings to your information.

According to experts, review extensions increase your 19% click-through rate, and many marketing experts are already implementing the same.

2. Call Extensions

Call extensions are another extension that you can use to display ads. Google Ads Call Extensions give users a simple way to call your business directly within the search results. Moreover, this can be joined with other extensions such as location extensions and call-outs to great effect.

The benefit of doing this is that your call extension will be visible at a specific time for your business purposes.

3. Click To Text Extensions

If you are finding ways for a quick and effective way for your customers to get in touch intuitively, then Call to text extension is all you need for your ad.

It gives you a high CTR for mobile users, convenient to use in the long run, and helps you to better evaluate your returns on investment. At the same time, it increases your conversion rates to a great extent.

4. Callout Extensions

Callout extensions enable you to include extra descriptive text in your standard text ads. You can include particular attributes about your services, products, and business that will show below your ad on the search network.

Other reasons why you should use call extensions are they are available at no extra cost, they promote details about your business, take advantage of the extra space, and they are easy to implement.

The Final Thoughts

The answer to your question, “How does an extension work on a display ad?” is “It adds extra information, like a location or phone number.” The above-listed information will help you to understand this conveniently.

More Resources:

which ad extension would you use for an advertiser who has a chain of local restaurants

Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions?

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How Does An Extension Work On A Display Ad?

Question: How does an extension work on a display ad?

Detailed Explanation Of “How Does An Extension Work On A Display Ad?”

About Extensions – All You Need To Know