Your Business Needs Marketing To Survive – Here’s Why

Published on: 21 September 2022 Last Updated on: 19 February 2025

Marketing is, as many people argue, the backbone of all business success.

Creating and running a business that offers a fantastic service and/or product line is just the beginning. How do you get the word out about your business to attract customers or clients effectively?

Marketing is one common factor that all successful businesses share. Without it, business owners are effectively working in the dark.

Here Are 3 Prime Reasons Your Business Needs Marketing

To build revenue and to continue doing so, people need to know what sort of business you are and why your service or product is worth their time and money.

1. You need marketing to build a strong reputation

Businesses need marketing to show potential customers why they’re trustworthy and why they’re the best at what they do. It can take the form of product demos, customer reviews, or even some persuasive text! Think about advertising we all see daily, whether on social media, TV or elsewhere. It all exists to help convince people that the advertisers are the ones to trust.

Reputation is key to driving regular business, too. Marketing isn’t just a one-step job. A successful business is constantly growing, always pitching and reaching out to people. Otherwise, the money dries up, and people lose jobs – simple!

2. You need marketing to stay relevant

One of the critical principles graduates learn when studying for an online master’s in marketing is the importance of relevance. Society – and tastes – move very quickly and change as people develop and age. Regardless of a business’ industry or demographic, it’s vital to look carefully at technological trends, for example.

Relevance is tricky to balance if a business isn’t actively communicating with its customers. Market research is crucial when gauging opinion. Marketers need to learn more about why customers invest in specific services and what they’d like to change (if anything).

Evolving business marketing is vital to survival. Consider a huge brand such as Kodak, which made billions from traditional photography. As digital photography phased out mainstream photo development, they changed their marketing, pivoting towards printing supplies and selling their own digital cameras. Adjusting to a changing market – and keeping a finger on the pulse – keeps a business alive.

3. You need marketing to make the money

From content marketing to active outreach, there are many ways to speak to customers. However, you can’t expect to generate revenue if you don’t talk to them. Simply running a service and developing products isn’t enough.

People need to know who you are. Marketing is, essentially, shouting about your business repeatedly, thereby building awareness. Sometimes, it’s not even about how loud you shout, but what you shout – and when!

Businesses that don’t market themselves will only ever have a client pool as large as they currently have. Therefore, the need for marketing experts (and in-house teams) will never go away. The role of a marketer, too, is one that changes day after day – it’s always interesting to work.

Additionals:

What Is Not A Benefit Of Google Analytics Remarketing

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Marketing Mistakes You Shouldn’t Be Making

By now, most people know the value of a content marketing campaign to your business. Given the reach and convenience of the internet, most brands are bound to hop onto the content marketing bandwagon. The only problem here is that not everyone who hops onto trends completely understands them. Before you fully commit to a content marketing campaign, it’s important to know what you’re getting yourself into so you can avoid making catastrophic errors. In this article, we have outlined some horrible content marketing mistakes many marketers are making these days. Read this article if you don’t want to make these mistakes. Why Should I Consider Investing In Content Marketing? ROI: The first reason that content marketing is beneficial is that it significantly contributes to your return on investment (ROI). ROI can come in different forms, such as a customer subscription, better brand visibility, improved brand reputation, increased inbound traffic, and customer loyalty. Establishing Brand Authority: Content marketing also helps establish your brand as an authority, so long as your content is of good quality. You can even become your niche’s primary source of information. When this happens, customers are more likely to remember your brand whenever they need a product or service that you offer. Interact with Target Audience: Finally, content marketing is a potent means to interact with your target audience (and your target demographic). Sharing content helps you build trust with your audience, and it also acts as a means to extend your reach even further whenever your audience shares your content. Lead Generation: Furthermore, frequent followers and readers eventually become actual customers. Content marketing is a useful method to bolster your business’ performance, but only if you utilize it properly. It’s not a silver bullet that’s going to solve all your marketing problems. Generally, your best course of action is to hire a content marketing agency to launch and implement your campaign properly, but for those who want to try their hand at doing their own content marketing, there are some mistakes that you need to avoid. Poor Audience Understanding At the core level, it boils down to how well you know your audience. Your marketing message will work through the content you publish when you know who you are speaking to. The digital mediums, the analytics, and the other technical aspects come way later. Publishing content without knowing your audience is simply shooting arrows in the dark. It negatively impacts the different marketing and sales metrics you are trying to achieve. Here’s how your digital presence might suffer if you make the mistake of not understanding your audience – Low Engagement When your content isn’t aligning with your audience, your website will suffer from low engagement. Low Traffic: Your website can also suffer from low traffic. Poor Brand Reputation: when your business content is everywhere, your audience doesn’t recognize what you are posting. You also don’t get to build your brand image which can sustain your business for the long term. Poor SERP Ranking: readers will not stick around to read content that isn’t engaging, giving your website a poor search engine presence. Publishing Content Without A Goal In Mind: If you aren’t doing anything for free then you shouldn't also do anything without a purpose in mind. Whenever we publish content, it’s important to always have a goal in mind. You have to determine whether the goal of your content is to sell, generate leads, inform, or engage with your audience. These goals or purposes shape your content strategy, which dominates the core function of your content journey. What’s the content journey, you ask? It’s your process to create, publish, distribute, promote, and measure your content. Then there are your content channels and promotion tactics based on the type of channel and the type of content you are putting out. Yes, we are talking about everything starting from Social Media and YouTube to Blogs. If you are posting it on Instagram, you’ll use Instagram analytics. But, for blogs, you’ll need to use tools like Google Analytics. Your goal will determine things about your content, such as your call to action and tone (whether conversational, informative, or imperative). For example, if your content is meant to sell a product, it needs to sound friendly yet informative. A post that’s meant to engage with your audience is best written in a sincere, genuine tone. Failing To Utilize Paid Content Amplification: The internet is currently oversaturated and highly competitive. Content brands are constantly vying to get their message on the feeds of prospective customers. The brand that gets relegated to the background will surely lose customers, even if its product is superior to that of its competitor. Paid amplification helps your content reach your intended audience, and it almost always produces quality leads. Consider the fact that even industry giants make use of paid content amplification. This means that you should do so as well if you want to stay relevant in your chosen industry. Forgoing The Use Of Social Media Stories: Social media stories are mobile-viewed vertical videos and images that appear outside a user’s regular feed and last only 24 hours. Storytelling will be the key to distributing your content successfully. Stories are perfect for building emotional connections with your audience because they are more casual and are mostly used as a medium for real-time engagement. Stories also have a natural progression. This means that users can arrange their content to be more cohesive to viewers. Stories also allow users to enable their viewers to react to the story while also helping users determine the type of content that viewers want. Limiting Your Content Form: In today’s market, text and image content alone will not differentiate you from your competitors, especially when you consider that users are gradually shifting away from written content because of the increasing popularity of video content, podcasts, and infographics. This is especially true considering how these types of content are also searchable on major search engines. It’s important to invest in other content channels to maximize your reach. This also allows your users to choose how they consume your content. The best part about this is that you don’t necessarily have to generate new content to fill these channels. In fact, you can repurpose written content and simply change the channel they’re published on. An old blog post can serve as your framework for your video and audio content. Your users will appreciate the variety of your content, and this variation will also help improve your website’s SEO ranking. Ignoring Data Analysis: Successful content marketing is not just based on artistic taste and content popularity. It is also heavily influenced by data. Running an analysis of your campaign’s performance grants brands the insight needed to make informed decisions regarding content. The numbers will help you determine which approach is better for a particular demographic. This also allows users to correct a wrong approach. For example, if you’ve discovered that most of your users are active at a certain time, then use that data to determine the best time to publish your content. Simply ignoring the data will not only rob you of the traffic you would have gotten otherwise, but it will also convey that you’re indifferent to your audience, which will eventually spell the failure of your campaign. Conclusion Content marketing is a boon to business owners because it grants them the ability to grow their businesses quickly. It requires a lot of work and experience to get it right the first time, but since you’re posting your content on the internet, it essentially means that as long as your website is up, your content will continue to do its job. Whether your content becomes effective or not depends on whether you do things correctly. Read Also: 4 points to consider when creating a Great Content Marketing Strategy Crucial Role of Content Marketing in Local Business Required Content Marketing for Your E-Commerce Know Why Content Marketing Is Important For SEO

The Real Cost of Assortment Planning Mistakes

In the world of e-commerce, there are many practices, concepts, and techniques that can help you boost your revenue and enjoy some extra profits. One of the least mentioned category of mistakes in this manner - and yet one of the most important - focus on the mistakes related to the assortment. In other words, these mistakes include all the wrong moves that e-commerce store owners are making during the buying process. The real trouble of these mistakes is the fact that many are unaware of their real cost. This is why we have decided to guide our readers in on the dangers of improper assortment planning - and how it can be fixed. The key, as you will notice in the sections below, is to optimize the process of buying inventory and therefore match the customer demand in a perfectly precise way. Mistake #1: Using Excel to Track Your Buying Process: One of the biggest mistakes that e-commerce owners make is the use of Microsoft Excel as a way to track their buying. Even though this seems as a logical way to organize your buying process, spreadsheets are generally a bad way to organize your information. Speaking of, anything that contains information in categories (added manually) has to be automated. In times when e-commerce owners are experiencing a magnitude of orders online, adding buys manually is time consuming - which is why it needs to be automated. Mistake #2: Improper Arrangement of Clusters: Clusters are the next mistake we are focusing on, and one that is tremendously big nowadays. The main way in which e-commerce managers are making it is by assigning every store to a single cluster - which needs to be reorganized. More importantly, products need to be clustered at a product class level, and use the information in quantities (before the assortments are bought). By doing this, you can link the buying process to the actual allocation and eliminate problems before it’s too late. Mistake #3: Inter-Store Inventory Balancing: If you ever caught yourself in a situation where you are losing sales in on store due to your lack of stock for a particular item, you are probably having the same product sitting and collecting dust on the shelves of another store (if you manage more than one store). At this point, the best way to solve this problem is by a simple trick - which does not involve the purchase of new inventory or the elimination of the inventory in one store so that it can be moved to another. Alternatively, you should use a smart predictive analysis engine and a tool that is known as “Inter-Store Inventory Balancing” to analyze every single influencing factor of your retail supply chain. As an advanced form of analytics, a tool like this will recommend the optimal inter-store transfer schedule so that you move merchandise from one store to another (from low to high demand). Mistake #4: Going Big (Instead of Going Custom): A lot of multi-channel retailers are nowadays focused on the “best rated” programs and solutions for optimizing their assortment planning. And while in most of the cases programs like these are built to last and cover as many aspects of product assortment as possible, they usually lack the functions that are needed in specific situations. For example, these programs often fail to calculate hundreds of algorithms on the kind of Big Data that today’s omni-channel retail products are able to churn out on a daily basis. Therefore, the general conclusion that we can all take from this mistake is to properly analyze your needs and implement a solution to analytics that works for you as you scale your business, is end-to-end integrated and coordinated between your merchandising and marketing. Final Words: At the end of the day, we all must accept the fact that mistakes linked to product assortment happen all of the time - and there is no harm in admitting that. As a retail expert, however, you should always be able to know how to fix them. Your assortment needs to be consistent, scalable, matching your needs and optimized for your specific customers. This is what proper assortment planning is all about. Ultimately, it is what will help you determine how much of your merchandise should be placed on your shelf. The end result of proper planning goes a long way - mostly resulting in increased sales and improved customer satisfaction. Read Also: Avoid These 5 Mistakes Before Starting An SEO 7 Proven Marketing Tactics To Increase Your ROI In 2018

7 Proven Marketing Tactics to Increase your ROI in 2018

The digital marketing landscape has become more diversified than ever in 2018 because consumers are generating their own content and marketers are searching for more ways to create product awareness and interest. Since the digital space is highly competitive, marketers are ready to do whatever they can for gaining a competitive advantage. However, instead of dipping your hand in all the pies, it is best if you use marketing strategies that are bound to increase your ROI in the form of more leads, higher traffic, increased conversion, and sales. In a nutshell, you want to use tactics that add something to your bottom line. Listed below are 7 of those marketing tactics that do exactly that and can be used to boost profits in 2018: Tactic 1: Instagram Ads After Facebook, Instagram has become the newest force in social media. Just like Facebook Sponsored Posts and Twitter’s Promoted Tweets have given results, Instagram Ads can also be immensely powerful. They are like digital chameleons because they are able to blend in with the audience’s feed for increasing awareness and driving traffic to your website. While the demographics of the social network is similar to that of Facebook, Instagram has distinguished itself with a greater level of engagement and creativity and gives you exposure to the right audience. Tactic 2: Reviews The online reputation of a business can be hugely influenced by customer reviews. Businesses with no reviews, no recent reviews or with negative ones are at a significant disadvantage as opposed to their competition. As a matter of fact, more than 80% of people have stated that their buying decisions are influenced by negative customer reviews. Thus, it is essential for every business to get positive customer reviews and should also respond to them in a timely manner. Positive reviews can be showcased on the website and on social media and negative reviews can be addressed before they go viral. Improving the customer review score boosts SEO ranking and improves online reputation. The best way to get reviews from your customers is by contacting them directly. By using a tool called GMass, you can email all of your customers at one time asking them to write a review of their experience. They would be more likely to write a review if they are already online checking their emails than having to remember to write one after they got home from their shopping trip. Tactic 3: Evergreen Content This is content that stays relevant and interesting for a long time, regardless of any cultural change. This can include industry resources, tutorials, tips, and product reviews. While this usually refers to white papers and blog content, evergreen content can also be used for video content, infographics, and email marketing. Tactic 4: Crowdsourced Content Yes, the statement ‘content is king’ might be getting old, but it remains true still. Content remains very powerful in today’s competitive market and can turn the tide for a business. The problem is that turning out heaps of creative and useful content requires lots of resources and time. Therefore, it is not surprising to see a new trend emerge; businesses have begun to collaborate and crowdsource because this allows them to get access to meaningful and relevant content. By soliciting ideas from others, a business is able to get the best quality content and save a ton of its valuable time without making any compromises on quality. With crowdsourcing, you leave the idea and word generation to someone else, mostly in your industry. This enables a business to get insights it may not have come up on its own. Also, using this content allows you to reach a greater audience because the ones who created the content will also share it out. Read also: Improve Your Local SEO Via Content Marketing Tactic 5: Retargeting Ads You just checked out an amazing new camera on Amazon and now when you visit Facebook, YouTube or any other website, you can see ads about cameras. This is a feature of Google Adwords and ad serving networks of other search engines, which is called retargeting or remarketing. When you check a business’s website, they can serve you with relevant and interesting ads wherever you go. Marketers are thrilled with this tactic whereas customers feel a bit creeped out. The best part? Your business already knows what the customer is looking for and targeting them with similar products will actually bring them back to you. Tactic 6: Video Content Marketing Traditionally, video marketing for dispersing content was termed unfeasible and getting an ROI from the video was quite difficult. However, this is the era of smartphones that have spectacular cameras and video streaming services that show you videos in just a few taps. This means that now the benefits of video content marketing can go beyond its cost. Every business needs to use video for product launches, Vlogs, tutorials, and tips because they provide value to the viewers. Videos allow a business to use humor, appeal to emotion and aid apprehension for relating to your customers in a better way. The same cannot be achieved with a written blog. Tactic 7: Custom Landing Pages Simply put, landing pages are webpages describing a piece of content, which require users to enter their information to unlock the said content. It is regarded as a lead capture tool because you want to be able to convert the readers into leads and customers when they go over your content. Otherwise, it is only a waste of time and resources. Landing pages linked from an email or blog should be connected to digital marketing content. Also, the featured content can be an eBook, white paper or anything else, but it has to be valuable enough for people to give their contact info. Using these 7 proven marketing tactics will help a business in increasing its ROI in 2018 effectively. Read also: Building a Brand for Your Small Business Avoid these 5 Mistakes before Starting an SEO Influence Marketing Tool to Move from Local to Global Market How to Write and Design an Article that Attracts New Customers to Your Business

Your Business Needs Marketing To Survive – Here’s Why

Here Are 3 Prime Reasons Your Business Needs Marketing

1. You need marketing to build a strong reputation

2. You need marketing to stay relevant

3. You need marketing to make the money

Types Of Objections In Sales And How To Overcome Them With An Email Delivery Test?

What Is Not A Benefit Of Google Analytics Remarketing?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Marketing Mistakes You Shouldn’t Be Making

The Real Cost of Assortment Planning Mistakes

7 Proven Marketing Tactics to Increase your ROI in 2018

Your Business Needs Marketing To Survive – Here’s Why

Here Are 3 Prime Reasons Your Business Needs Marketing

1. You need marketing to build a strong reputation

2. You need marketing to stay relevant

3. You need marketing to make the money

Share this Article

Types Of Objections In Sales And How To Overcome Them With An Email Delivery Test?

What Is Not A Benefit Of Google Analytics Remarketing?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related