Creative Marketing Strategies to Put Your Small Translation Business

Published on: 14 November 2018 Last Updated on: 06 November 2024

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you.

However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible.

But you’re just not sure where you should start when it comes to updating your marketing plan.

In this post, we’re sharing both print and digital advertising tips that you can’t afford to miss out on.

When you’re ready to dominate your target market and outrank your competition in the search engine results, keep on reading.

Start with Your Website

Especially when you’re running an international business, you need advertising tips that can reach everyone on the globe — at the same time.

In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages.

In other words? Even though you’re running a translation business, it doesn’t change the fact that nearly 3/4 of consumers say they prefer to read content in their first language.

Start by looking for the right tools and plugins that will automatically change your site’s language to the language of the user.

But don’t stop there.

Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average.

Pop-ups, autoplay features, or just sites that take forever to load won’t cause them to click away after three seconds. This helps you rise in search engine rankings.

First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they’re looking for as fast as possible. If you’re blogging (more on that in a minute) make sure you’ve taken the time to properly categorize your past posts.

Above all, keep your homepage engaging and organized, like on this website.

Finally, don’t forget to include your company’s contact information on not just the homepage, but every page of your internal website.

Remember that consumers won’t always come to the homepage first. Don’t make them hunt around on your site to find out how to get answers to their questions or sign up for your services.

Blogging and Guest Posting

Now that we’ve covered how your website will drive more customers to your translation business, let’s talk about how blogging can increase your site visitors by around 300%.

We understand that blogging is a lot of work — and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it?

First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand.

Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site.

This means that you’ll be able to outrank your competitors in the search engine results. Plus, you’ll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages.

Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords.

By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you’re selling.

But blogging alone isn’t enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time.

Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry.

Other Key Digital Advertising Ideas

Of course, your digital marketing strategy shouldn’t begin and end with site design, blogging, and guest posting alone.

There are a few other digital marketing tips you should take into consideration, too.

Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market.

Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased.

Make sure you frequently read and respond to these reviews — yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously.

Social media is also essential in the online marketing world.

However, especially since you’re a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on.

Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night.

Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales.

E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form.

Offline Advertising Tips for Your Translation Business

Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn’t mean that you can completely ignore print marketing or offline marketing in general.

Now, let’s take a look at some seriously effective marketing ideas that don’t require an Internet connection.

Host an Event

One of the best ways to get your name out there is by hosting an event in your local market.

You don’t have to spend a lot of money in order to increase your brand recognition — you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a “language night” at a local school.

Focus on event spaces that have a global feel — even having a “movie night” where you show a popular international film could work.

We suggest handing out promotional products at these events. This way, even if attendees don’t need translations services now, they’ll know who to call when they do in the future.

Don’t Underestimate Mailings

Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea.

People love getting “snail mail,” especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate.

When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long.

You could also include a paper card with a discount code.

The same goes for simply including a physical coupon offering them a percentage off of your services.

Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition.

It’s all about building a personal connection between you and your leads.

Grow Your Translation Business with These Tips

We hope that this post has helped you to better understand how to market your translation business both on and offline.

Remember that conducting thorough market research — and knowing when to ask for the help of a professional marketing team — will take you a long way.

Looking for additional advice about how to build your brand? Want to ensure you’re creating evergreen content that your market will love sharing on social media?

Want to understand how good web design increases your conversions and grow your traffic?

Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice.

Read Also:

What To Look For In A Transcription Service Provider

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How To Measure Sales Velocity

Sales velocity is a vital metric that sheds light on the efficiency of your sales process. It helps you understand how quickly potential leads are converted into paying customers. Greater sales velocity means an organization is generating revenue faster, a positive indicator of healthy sales kinetics. However, measuring sales velocity involves an intricate understanding of individual parameters like the number of open opportunities, average deal size, win rate, and sales length. In this article, we delve into the labyrinth of sales velocity and reveal the processes to measure it accurately. Keep reading to empower your business with this substantial metric. Understanding the Concept of Sales Velocity Sales velocity demonstrates how swiftly a qualified lead converts into a closed deal. Understanding this idea is fundamental for companies wishing to increase revenue growth. It allows sales teams to identify bottlenecks within their process and address them efficiently. Increasing sales velocity can dramatically enhance your sales output and revenue generation. To give an insight into the concept of sales velocity, consider it the speed of your sales cycle. The quicker your leads move through this cycle, the higher your sales velocity. This concept provides insightful information about your sales pipeline and helps identify areas for improvement. It forms the foundation of sales forecasting, helping to create accurate sales predictions for future quarters. Accurately understanding sales velocity is not merely about measuring the speed of closing a deal. It includes a comprehensive analysis of your sales routine—from lead generation to sealing the deal. The concept gauges the efficiency of your sales process and can offer remedial measures for any shortcomings. Interpreting the Elements of Sales Velocity Four essential components determine your sales velocity: the number of opportunities, average deal size, win rate, and length of the sales cycle. These parameters collectively provide an accurate depiction of your sales velocity. The number of opportunities refers to the count of leads or prospects your sales team is working with. These open opportunities are the potential contributors to your revenue. On the other hand, the average deal size is the average value of each deal your team closes. It sheds light on the financial adequacy of your deals. Both components directly influence your sales velocity: the higher these values, the greater your sales velocity. The win rate is the percentage of opportunities that convert into actual sales. It directly correlates with the efficiency of your sales team. A higher win rate means your team is successfully persuading a majority of leads. The sales cycle length refers to the span between the first contact with a lead and closing the deal. This is inversely proportional to the sales velocity—the longer this duration, the lower will be the sales velocity. Precise Measurement of Sales Velocity To measure sales velocity, you need to calculate and analyze all four components, multiply the number of opportunities, average deal size, and win rate, and then divide the result by the length of the sales cycle. While this formula may seem complex, it yields a powerful insight into your sales dynamics. Calculating each component accurately is crucial for an exact sales velocity measurement. All these parameters are interconnected and contribute collectively to your sales velocity. Increasing one factor can compensate for a decrease in another, maintaining the overall sales velocity. Optimize Your Sales Velocity Understanding your sales velocity is one thing, but optimizing it is another. It requires strategic thinking and implementation. The first step is to conduct regular reviews of your sales velocity. Frequent auditing will spot changes in your sales velocity and allow immediate rectifications. Moreover, refining each contributing factor can lead to an optimized sales velocity. Effective marketing, lead generation, or referral programs can increase the number of opportunities. Raising the average deal size may involve upselling to existing customers or offering premium products to new customers. Understanding and measuring sales velocity can significantly boost your revenue generation. By mastering this art, you can spin the wheel of your sales pipeline in your favor, steering your business toward sustainable and substantial growth. Read Also: Types Of Objections In Sales And How To Overcome Them With An Email Delivery Test? 5 Ways To Help Your Sales Team In Door To Door Selling Top 9 Reasons Your Sales Training Isn’t Working

What Is Channel Management And How Does It Work?

When you are a manufacturer or the handler of a company, you have to understand that you can not manage all the work yourself, especially the production and the selling on your own. Manufacturing and looking after the production lines is the essential job of a manufacturer. But out of the product sales, the company will make a good profit. If you want to grow your company, you have to concentrate on selling the goods primarily. Here the names of the channel management process are becoming stronger. Without a successful, efficient channel management process, your business and the products selling both are turning to be hectic jobs. But when you involve channel management software in the system, your sales and marketing work is becoming more simple and more productive. Let’s see first the answer to ‘ what is channel management?’ What Is Channel Management? The manufacturers are looking after the product’s production. After the production of the product, these products are heading towards the market for sales. Channel management is a process where the channel partners look after the product selling and product marketing with a specific channel. Channel management is working as the connecting bridge between the customer and the manufacturing company. The channel partners followed an individual target to sell the product and make the communications between the customer and the manufacturing company. Most of the channel partners are following the contractual bond between the company and them. And they are communicating on behalf of the manufacturer of the company. The channel partners can individually develop any new channel management strategy to improve the marketing plannings. The relationship between customer service and channel management is quite dependable. Customer service is an essential key integral part of the channel management process. When the channel management partners represent the company brand, the customer care services should be pretty strong and professional as the customers do not lose their faith in the brand. Now we think the channel management definition is clear to you. Now let’s jump into the next phase of the question of the importance of channel management. The channel management example is giving you a better understanding of the topic. Pros Of The Channel Management Process For Running a business, the necessity of a productive channel management process is to help you to grow. The main working area of the channel management process is to streamline all the business and customer communications. This is the reason in the positive channel management process that customer communication is so important. Here are the pros of the channel management process. Take a look at this and plan your successful channel operation module. The Channel management process is looking after the communications between the customers and the manufacturing company. And make a better relationship with good customer care support. Along with good revenue generations, the customer relationships and the bonds are going to be stronger when you are using the successful channel management process. Each channel partner is responsible for streamlining the communications with the customers in the channel. Every channel follows different types of strategy and different types of customer care services. Along with the goal achievements, you will know which module is the best suitable for your business. Techniques and strategies wise, each and every channel is using different techniques. But business protocol remains in the same position. The channel partners are establishing direct communications with the customers of the specific channels. So every time the customers need any specific help, the channel partners are present to provide the customer support. Along with the good customer support, your brand value is also going to increase, and your products are going to reach a good number of customer connections. These are the attractive features of the channel management process. And if you want to grow your business, the first thing you have to do is develop attractive channel connections and develop a good channel process model. How To Boost Your Channel Partners? Boosting your channel partner means you are taking action to grow your business. Successful channel management is the only way by which you can spread your product sales areas. Successful channel management has multiple benefits for your business. The best of all is the manufacturers do not have that much time for customer communications and looking after marketing and sales. But direct recruiting is very costly here. Here is some strategy that you can follow to boost your channel partner’s energy. Excellent cooperative collaboration with the channel managers and schedule data exchange is a regular job to boost the channel partner’s energy. And the meetings and essential training are the compulsory tasks to grow the channel engagement process and improve the communications. Announce the suitable incentive models for your channel partners. And elaborate the model structure in the open seminars. Always give the achievable target and a different target scope with different incentive structures. The target should be on the basis of the experiences and the channel’s nature. So for every channel partner, the target is distant. Seminar meetings are helping you to develop a stronger bond with your channel partners. Always communicate with the partner, and the channel manager should always maintain the communications between channel partners and the company. The company goal and the channel partner’s cooperation are helping you develop a solid and productive channel management system. More you recruit the new channel partner, their different perspectives, and the additional business terms are helping you to make progress and generate a new productive channel management process. Wrapping It Up The channel partners are a great help to spread your business and develop a more productive sales and marketing team. Hence, you are a manufacturing company and do not have time to look after sales and marketing. Therefore, creating a good channel management process offers the best facility to your customers. What is your opinion about the channel management process? Do not forget to share your opinion with us. More Resources 5 Tips to Improve Your Internet Privacy Why Your Business Needs Call Center Tracking IT Quick Fixes for Your Business During the Crisis by Paul Belogour

Why Registering a Company Online Now Becomes Easier

Are you looking for business opportunities in Singapore? This is an excellent choice because Singapore ranks 2nd in the world, in the ease of doing business. Singapore is also one of the most advanced financial centers in the world, acting as a headquarters for thousands of global brands. The ease of doing business starts right at the beginning stage of registration. Foreigners can easily register a company in Singapore, as well as get an employment pass. Singapore has outdone other competitors in Asia with entirely paperless business registration. Company registration is done in 1.5 days if the documentation for registration is right. Benefits of Online Registration Register from anywhere in the world You don’t have to come to Singapore to register a company. You can submit all the documentation online. Better yet, you can use a company incorporation Singapore service to register your company. This service is offered by a team of professionals who are conversant with the documentation and procedures required to register a company. Affordable Paperless registration translates into lower costs for registration. Paid-up capital is only SGD 1.00 which is very friendly for small businesses. Fast Online processing has allowed cutting short the duration needed for company registration to 1.5 days. You can start your business operations within a week after landing in Singapore. Who Can Register a Company in Singapore? Both Singaporean nationals and foreigners are allowed to register private limited companies in Singapore. Shareholders can be individuals or companies. Singapore is one of the few countries that allow 100% foreign shareholding. However, bankrupt people and those with criminal backgrounds are not allowed to operate businesses in Singapore. A foreigner who wants to register a company in Singapore should; Have at least one director who is a Singapore resident. This could be a Singapore citizen, or a person holding a permanent resident visa, or someone holding an employment pass. Hire a filing service for company registration. This is a team of professionals, usually lawyers, accountants, or company secretaries. They are familiar with the documentation and procedures needed to register a company correctly and in a short time. What Are the Procedures in Company Registration? Step 1 – Name Approval Companies in Singapore are registered by the Accounting & Corporate Regulatory Authority (ACRA). You should submit at least 3 names for approval. Guidelines for company names include; No vulgar or offensive wording The name should not already be in use by another entity or be part of another company’s trademark. If the name includes words like bank, media, finance, or educational it shall require further approvals by the bodies regulating these sectors. ACRA reserves the approved name for 60 days, with a further 60 days extension. Step 2 – Document Preparation The required documentation for a private limited company registration includes; The name approved by ACRA Description of a maximum of 2 intended business activities in Singapore The registered office address Singapore or the physical address of the company offices. Consultants can operate from a residential address but must show landlord consent. Particulars of shareholders. Foreign shareholders are required to supply a copy of their passport and proof of residence in their country. Company shareholders must submit a copy of their Articles of Association and Memorandum of Association. Particulars of the Ultimate Beneficial Owners. These are shareholders with more than 25% ownership in any level of shareholding Particulars of directors Particulars of a data protection officer to comply with the requirements of the Personal Data Protection Act 2012 (PDPA) Particulars of the company secretary. This role should be appointed within 6 months of registration. The company secretary can be a filing agent. This is often offered as part of the package in business registration services. Paid-up capital. The initial paid-up capital is SGD 1. This can be increased after registration KYC documentation Singapore has strict anti-money laundering laws, which require Know-Your-Customer guidelines to be followed when registering a company. Individuals must show proof of nationality, proof of residence, and describe their professional or entrepreneurial background. Corporate shareholders must show a Certificate of Incumbency if they are offshore companies registered in places like the Caymans. Step-3 Submitting the Documents ACRA maintains an online portal on which the documentation is submitted for registration. The Certificate of Incorporation is generated electronically within 1.5 days. But company registration can take as long as 2 months if further approvals are needed from industry regulators. Why Use a Business Registration Service? Get a full corporate kit – You get a package that helps you start operating as soon as possible. This includes the Certificate of Incorporation, Company stamp, Memorandum and articles of Association, and the minutes of the first board meeting. Help in the processing of an employment visa if you want to relocate to Singapore Help in opening a corporate bank account Singapore is one of the most attractive investment destinations in the world. You get world-class financial services, good infrastructure, and a stable business environment. If you are looking for investment opportunities, work with a business registration service for quick company registration. Read Also: How to Register Your Company in China Fast

Creative Marketing Strategies to Put Your Small Translation Business

Start with Your Website

Blogging and Guest Posting

Other Key Digital Advertising Ideas

Offline Advertising Tips for Your Translation Business

Host an Event

Don’t Underestimate Mailings

Grow Your Translation Business with These Tips

How to Pack Clothing Properly for Shipping

How to Protect Your Business from Downtime

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

How To Measure Sales Velocity

What Is Channel Management And How Does It Work?

Why Registering a Company Online Now Becomes Easier

Creative Marketing Strategies to Put Your Small Translation Business

Start with Your Website

Blogging and Guest Posting

Other Key Digital Advertising Ideas

Offline Advertising Tips for Your Translation Business

Host an Event

Don’t Underestimate Mailings

Grow Your Translation Business with These Tips

Share this Article

How to Pack Clothing Properly for Shipping

How to Protect Your Business from Downtime

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related